KR20130047324A - Nfc reader and, mobile marketing system and method using the same - Google Patents

Nfc reader and, mobile marketing system and method using the same Download PDF

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KR20130047324A
KR20130047324A KR1020110112270A KR20110112270A KR20130047324A KR 20130047324 A KR20130047324 A KR 20130047324A KR 1020110112270 A KR1020110112270 A KR 1020110112270A KR 20110112270 A KR20110112270 A KR 20110112270A KR 20130047324 A KR20130047324 A KR 20130047324A
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nfc
mobile phone
nfc reader
reader
url
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KR1020110112270A
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Korean (ko)
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이세희
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주식회사 에스씨포인트
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Priority to KR1020110112270A priority Critical patent/KR20130047324A/en
Publication of KR20130047324A publication Critical patent/KR20130047324A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0701—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips at least one of the integrated circuit chips comprising an arrangement for power management
    • G06K19/0702—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips at least one of the integrated circuit chips comprising an arrangement for power management the arrangement including a battery
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/10009—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves
    • G06K7/10237—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves the reader and the record carrier being capable of selectively switching between reader and record carrier appearance, e.g. in near field communication [NFC] devices where the NFC device may function as an RFID reader or as an RFID tag

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  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Toxicology (AREA)
  • General Engineering & Computer Science (AREA)
  • Health & Medical Sciences (AREA)
  • Databases & Information Systems (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Data Mining & Analysis (AREA)
  • Electromagnetism (AREA)
  • General Health & Medical Sciences (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
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Abstract

PURPOSE: A mobile marketing system using a NFC(Near Field Communication) reader and a method thereof are provided to decrypt an encrypted serial number in a web server when a NFC support mobile phone connects to a corresponding website. CONSTITUTION: An NFC support mobile phone is touched to one of NFC readers(S110). The NFC support mobile phone recognizes the NFC reader as a Mifare Classic card. The NFC reader generates and stores a serial number for identifying the location of a user and the number of touching when the NFC support mobile phone is touched(S120). URL information having an NDEF form composed by combining the serial number and stored URL information is released(S130). The user of the NFC support mobile phone connects a URL site interpreted by a mobile web browser(S140). A web server displays a URL domain screen in the NFC support mobile phone, decrypts an encrypted URL serial number and stores the decrypted URL serial number after analyzing where(S150). [Reference numerals] (AA) Start; (BB) End; (S110) Touch?; (S120) Generate and store a unique number for the position of a reader and counting the number; (S130) Transmit data in the form of NDFF by combining URL information and the unique number; (S140) Connect?; (S150) Display a reader smart phone web side and analyzing and storing the position of the reader and the number by decrypting the unique number

Description

NFC reader and mobile marketing system and method using same {NFC READER AND, MOBILE MARKETING SYSTEM AND METHOD USING THE SAME}

The present invention relates to an NFC reader (Near Field Communication Reader), and more specifically, by generating a unique number for counting the touch area and counting the number of touches by region along with predetermined information when touching the NFC-enabled mobile phone, The present invention relates to an NFC reader and a mobile marketing system and method using the same, enabling pattern analysis to enable efficient and specialized marketing.

Recently, with the advent of Near Field Communication (NFC) technology and smart phones, which are one of short-range wireless communication methods, mobile marketing methods using them have been in the spotlight. NFC is a proximity communication technology that can communicate data bidirectionally within a distance of about 10 cm between two terminals. NFC-based mobile Smart-Life service using this technology allows the user to recognize a smartphone on a payment device (payment device). Information can be exchanged easily and conveniently just by bringing it, and it can be used as a means of mobile marketing and advertising.

As NFC enters mobile phones, it is expected to be popularized starting this year. In the NFC-enabled mobile phone, for example, when the NFC-enabled mobile phone is touched on the medical device, the health state of the user is input, and the data is linked with the health care service of the Internet. In addition, it is possible to provide a service linking the purchase receipt information and Internet account book services.

In addition, when the SNS service and NFC mobile phone is linked, payment is made by touching the NFC tag when visiting the mart, information recorded on the SNS is shared with a friend, and the friend can download and use a discount coupon of the mart on the Internet.

The other is that various devices or things around you are connected to your mobile phone by NFC. Various peripheral devices include mobile devices, digital appliances, white goods, and automobiles. By connecting such a device with an NFC mobile phone, for example, it is possible to customize customer-related information by linking the device with the device to the user's preference.

In addition to NFC, as mentioned above, it is possible to use all the things around to give electronic information, and to connect with mobile phones. The tag storing the unique information (NFC tag) can be applied to various fields because the antenna containing the antenna is only a few cm in size and inexpensive. Memory capacities are also available in various types.

For example, if you touch an NFC mobile phone on an NFC-tagged poster, applications such as downloading content related to the poster to a mobile phone can be connected to the Internet service through a mobile phone web browser. There is also an application that allows users to freely write data to NFC tags using NFC mobile phones.

There are three types of standards for the NFC Forum. The first is the NFC Card Emulation Mode, a mode that implements electronic money and e-tickets, transportation cards, and contactless credit cards, and acts like a card. The second is Reader Mode, which acts as a general NFC read / write device to read or write data from a tag. The third is P2P mode (Peer to Peer Mode) to connect between devices.

1 is a block diagram schematically showing the configuration of a general NFC reader. As shown, the general NFC reader stores the NFC chip (2) and antenna (3) for communication with the NFC-enabled mobile phone (1), the company's website URL information or product information, tag authentication key value, etc. Memory (4), peripherals (5) such as LEDs or buzzers that indicate operating status and tag recognition, and these NFC chips (2), antennas (3), memory (4) and peripherals (5) And a microcontroller 6 for controlling the controller.

The NFC reader as described above is installed in an unspecified number of places such as a train station, a bus station, a plaza, a store, etc. in a state connected by a PC 7 and a USB, serial or other interface. Touching any NFC-enabled mobile phone to the NFC reader sends URL information stored in the NFC reader to the mobile phone, so that the mobile phone user can easily access the company's web site and retrieve the information. Therefore, the company installed the NFC reader can obtain the effect of raising awareness by advertising the company and products to an unspecified number.

However, the mobile marketing system and method using a general NFC reader as described above can determine the cumulative total number of visitors to the website, but cannot determine whether the website is accessed using a PC or a mobile phone. Even in the case of access using a mobile phone, the number of visitors cannot be determined by region and installation place, and thus, there is a disadvantage in that it is impossible to establish a specialized marketing plan for each region and installation place.

Therefore, when accessing a web site using a mobile phone, by counting the number of visitors by region and installation place, if the user living in which area shows interest and is recognized by the reader installed in the place, the area and By conducting intensive and specialized marketing in places, it is possible to maximize the effect of advertising on the cost.

In addition, since a general NFC reader is connected to a PC and powered from the PC, the NFC reader is restricted from the installation location, such as it cannot be installed in a place where the connection with the PC is impossible. Therefore, there is a demand for the development of NFC readers that can be installed in places where connection with a PC is impossible.

The present invention has been made in view of the above, it is possible to grasp whether a visitor to a website of a specific company is connected using a PC or a mobile phone, and also, by region and installation place when visiting using a mobile phone. The purpose of the present invention is to provide an NFC reader and a mobile marketing system and method using the same, which can maximize the cost effectiveness of advertising by establishing an efficient and specialized marketing plan by counting the number of visits.

Another object of the present invention is to provide an NFC reader and a mobile marketing system and method using the same, which can be installed in a place where a connection with a PC is not possible by embedding a battery to expand the mobile marketing range.

NFC reader according to the present invention for achieving the above object, the antenna and NFC chip for communication with the NFC-enabled mobile phone; A flash IC for storing web site URL information of a specific company and a product, and storing variables necessary for generating a unique number for counting a touch area or place when the mobile phone is touched, and counting the number of touches by region and place; And an encrypted NDEF configured to control the NFC chip and the flash IC, generate the unique number by using variables stored in the flash IC when the mobile phone is touched, and combine the URL information and the unique number. It includes; micro-controller for transmitting the URL information of the form to the NFC chip.

According to a preferred embodiment of the present invention, the micro-controller to upgrade the URL or firmware by the USB communication with the PC, NFC reader may have a built-in secondary battery means for supplying power when not connected to the PC.

The auxiliary battery means, a lithium ion battery; And a power management unit including a charging circuit for charging the lithium ion battery when connected to the PC.

In addition, the NFC reader of the present invention may further include a peripheral device having an LED or a buzzer that displays an operation state when the NFC-enabled mobile phone is touched under the control of the microcontroller.

In addition, the variables for generating the unique number may include a unique serial number of the NFC reader to determine the installation position of the NFC reader, a counter number for counting the number of touches and other random numbers.

Mobile marketing system using an NFC reader for achieving the object of the present invention, NFC support mobile phone possessed by an unspecified number; NDEF installed in an unspecified number of regions and places, NFC communication with the NFC-enabled mobile phone, NDEF configured by combining the stored URL information when the touch of the NFC-enabled mobile phone and the unique number for counting the area or place of the touch and the number of touches NFC reader for transmitting data in the form to the NFC-enabled mobile phone; And a web that analyzes and stores the installation area or place of the touched NFC reader and the number of touches by decrypting an encrypted unique number combined with the URL information when the web site corresponding to the URL information transmitted to the NFC-enabled mobile phone is accessed. Server; includes.

On the other hand, the mobile marketing method using an NFC reader to achieve the object of the present invention, a) NFC-enabled mobile phone holder touches any NFC reader of the NFC reader installed in an unspecified area or place, the NFC reader touch Generating and storing a unique number for identifying an area or a place and counting the number of touches; b) transmitting, to the NFC-enabled mobile phone, the NDEF-type data configured by combining the URL information pre-stored in the NFC reader in the NFC reader with the unique number generated in step a); And c) when the NFC-enabled mobile phone holder accesses the web site corresponding to the URL information of the NDEF data transmitted in step b), the web server displays the domain screen of the URL on the NFC-enabled mobile phone and the NDEF data. And analyzing and storing the touch area or place and the number of touches by decoding the unique number of the.

In step a), the serial number of the NFC reader, a counter number for counting the number of touches, and other random numbers may be combined to store a unique number generated by the microcontroller.

According to the present invention, when the NFC-enabled mobile phone is touched with the URL information stored in the NFC reader, an encrypted unique number for counting the touch area and location and the number of touches is transmitted to the NFC-enabled mobile phone. When accessing the web site from the supported mobile phone, the web server decrypts the encrypted unique number and analyzes the touch area, the place, and the number of touches such as the number of times when the NFC reader is installed in which area and place. In addition, it is possible to determine whether the user is connected through a PC or a mobile phone.

Therefore, because the total number of visitors to the website, as well as the number of visitors by region and place and the number of visitors by connecting devices (for example, PC or mobile phone) can be identified, it is possible to make marketing specialized for each region. It can maximize the effectiveness of advertising for the cost. That is, for example, if the number of visitors in region A is greater than the number of visitors in region B, the people living in region A are more interested in the company and / or related products. You can plan your marketing to carry out promotional events.

In addition, according to the present invention, by embedding the secondary battery NFC reader can install the NFC reader in the place and area where the connection with the PC is impossible to expand the marketing range.

1 is a schematic block diagram of a general NFC reader,
2 is a schematic block diagram of an NFC reader according to an embodiment of the present invention;
3 is a view for explaining the configuration and operation of the mobile marketing system using an NFC reader according to an embodiment of the present invention, and
4 is a flowchart illustrating a mobile marketing method using an NFC reader according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The present invention may be variously modified and may have various forms, and exemplary embodiments will be described in detail. However, this is not intended to limit the present invention to the specific form disclosed, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

Also, unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning of the context in the relevant art and, unless explicitly defined herein, are to be interpreted as ideal or overly formal Do not.

As shown in FIG. 2, the NFC reader 100 according to an embodiment of the present invention includes an antenna 20 for communication with an NFC-enabled smartphone 200 (hereinafter referred to as an NFC-enabled mobile phone) and By displaying the NFC chip 30, the flash IC 40 for storing the website URL information of a specific company or product, and the variables necessary to generate an encrypted unique number to be described later in detail, and the operating state of the NFC reader The main includes a peripheral device 50 including an LED and / or a buzzer, and the like, a microcontroller 60 for controlling the NFC chip 30, the flash IC 40, the peripheral device 50, and the like.

NFC reader 100 as described above is installed to operate in connection with the PC 70 in a large number of non-specific areas frequented by people such as train stations, bus stations or department stores or marts and public institutions. The PC 70 and the NFC reader 100 are connected to enable USB communication and are operated by receiving power from the PC 70, and also perform URL setting and updating or firmware upgrade through the PC 70. can do.

On the other hand, the NFC reader 100 according to the present invention has a built-in auxiliary battery means in order to be installed in the area that can not be connected to the PC. Such a secondary battery means may be composed of a power management unit 90 having a lithium ion battery 80 and a charging circuit for charging the lithium ion battery 80.

Since the built-in auxiliary battery as described above, NFC reader 100 according to the present invention can be installed in a region that can not be connected to the PC can be used for mobile marketing. Meanwhile, in the case of the NFC reader 100 installed in an area where it is impossible to connect with the PC, it is possible to regularly update the URL or upgrade the firmware by connecting a PC such as a laptop or the like. The secondary battery can also be charged.

In the NFC reader 100 according to the present invention illustrated in FIG. 2, the configuration and function of the antenna 20, the NFC chip 30, and the peripheral device 50 are the same as those of a general NFC reader, and thus a detailed description thereof will be omitted. The flash IC 40 and the microcontroller 60 which are the characteristic structures of the following are demonstrated in detail below.

The flash IC 40 may store URL information or product information of a specific company. If you save the URL information of the website, you can access the website with the mobile phone that received it, and you can search for related products through this website. There are many cases.

Along with the above URL information, the flash IC 40 of the NFC reader 100 according to the present invention for counting the touch area, the location and the number of touches by location and location when the NFC-enabled mobile phone 200 is touched. Variables for generating a unique number are stored.

These variables may be, for example, a unique serial number of the NFC reader, a count number for counting touch counts, and other random random digits. Since the serial number of the NFC reader is a unique number given at the time of manufacture of each reader, it is possible to determine the installation position of the NFC reader installed in an unspecified number of regions based on the serial number of the reader.

Combining the serial number, count number and random number of the NFC reader as described above in about 10 to 16 digits to generate a new unique unique number for each touch, and the last touch count value and the unique number are counted at the next touch. Is stored to add.

The microcontroller 60 erases the NFC to generate a predetermined unique unique number using variables stored in the flash IC 40 when the mobile phone 200 is touched, and then combines the unique number with URL information. The URL of the configured NDEF (NFC Data Exchange Format) type is transmitted to the NFC chip 30.

That is, the NFC reader according to the present invention acts as a READ-ONLY type NFC card and emits an encrypted NFED type URL. This encrypted URL is a dynamic URL address that is unique and highly secure.

When the NFC-enabled mobile phone user receiving the NDEF-type URL information accesses the web site, the web server decrypts the unique number and encrypts the number of times by touching the NFC reader having the serial number. You can check if the URL came in.

NFC reader according to the present invention configured as described above can be set to the following URL settings and encryption parameters using a separate program by connecting to a PC before use. 1) Unique serial number setting of the reader, 2) Domain name to be linked, counter value setting and random number setting necessary to encrypt unique number.

Using these variables, for example, a total of 12 digits of an encrypted unique number is generated, which is appended after the domain name. The encrypted URL in NDEF form may be, for example, http://www.scpoint.com/001987454123.

The encrypted URL of the above example is just one example, and the domain name to be linked or the number of encrypted digits may be variously formed in various forms. However, the serial number of the reader for the location of the NFC reader and the counter number for counting the number of touches must be entered.

After completing the URL setting and encryption variable setting as above, the URL setting program 1) encodes URL data according to the NFC standard "URL record type", and 2) encodes the encoded URL data in NDEF (NFC format). 3) transform the data according to the NDEF specification for the Mifare Classic card, and 4) transmit the modified data (URL) to the NFC reader.

In the above process, the NFC reader in which the URL is stored is operated in a card emulation mode (read only Mifare Classic card) and emits an NDEF type URL.

Hereinafter, a mobile marketing system and method using an NFC reader according to the present invention configured as described above will be described with reference to FIGS. 3 and 4.

In FIG. 3, reference numeral 100 denotes an NFC reader, 200 denotes an NFC-enabled mobile phone, and reference numeral 300 denotes a web server. As shown in FIG. 3, the mobile marketing system using the NFC reader according to an embodiment of the present invention includes an NFC-enabled mobile phone 200 which is carried by an unspecified number, and is installed in an unspecified number of areas and places. NFC communication with the phone 200, the NFC-enabled mobile phone NDEF data configured by combining the stored URL information when the touch of the NFC-enabled mobile phone 200 and the unique number for counting the touch area and the number of touches When the NFC reader 100 transmitting the phone 200 and the web site corresponding to the URL information transmitted to the NFC-enabled mobile phone 200 are decoded, the encrypted unique number combined with the URL information is touched. It is provided with a web server 300 to analyze and store the installation area, place and the number of touch of the NFC reader 100.

Here, since the NFC reader 100 has been sufficiently described above, a detailed description thereof will be omitted, and the NFC-enabled mobile phone 200 and the web server 300 that operate with the NFC reader 100 will be described with reference to FIG. 4. This will be described with reference to the flowchart.

When a person possessing an NFC-enabled mobile phone touches an NFC-enabled mobile phone to any reader 100 among NFC readers installed in an unspecified number of regions and places (S110), the NFC-enabled mobile phone may use an NFC reader as an NDEF type Mifare. Recognize it as a Classic card.

NFC reader 100 generates and stores a unique number for counting the location and touch count of the touch when the touch of the NFC-enabled mobile phone (S120), the NDEF type configured by combining the generated unique number with the stored URL information Dissipate the URL information (S130).

The NFC-enabled mobile phone reads the URL emitted from the NFC reader according to the predefined format of the Mifare Classic card among the NDEF standards, and then extracts and interprets only the NDEF data according to the NFC standard.

When the NFC-enabled mobile phone user connects to the URL site interpreted through the mobile web browser (S140), the web server 300 displays the domain screen of the URL on the NFC-enabled mobile phone and displays the unique number of the encrypted URL. Decode and analyze in which region the NFC reader installed in the area is connected to the site and how many times it is touched and connected (S150).

That is, the web server 300 can identify the location of the toucher by analyzing the unique serial number of the NFC reader among the unique numbers combined in the URL, and also determine the number of touches by analyzing the counter number. .

As such, the mobile marketing system and method using the NFC reader according to the present invention can grasp not only the total cumulative number of visitors of the corresponding site, but also the number of visitors by region and place, and whether the visitor is connected through a general PC or a mobile phone. You can identify whether the visitor is connected through. In the case of a visitor connected through a PC, since the URL domain name does not have a unique number, it is possible to distinguish whether the visitor is connected via a PC or a mobile phone.

As described above, according to the mobile marketing system and method using the NFC reader of the present invention, since the number of visitors by region and place and the number of visitors by connected devices can be identified and established, a marketing plan specialized for regions and places with a large number of visitors is established. You can maximize the effectiveness of advertising, such as cost.

In addition, since the NFC reader according to the present invention has a built-in auxiliary battery, it can be installed in a place where it is impossible to connect with a PC to expand the mobile marketing range, such as to collect data for marketing.

 In the above, the present invention has been described by way of example. It is to be understood that the terminology used herein is for the purpose of description and should not be regarded as limiting. Various modifications and variations of the present invention are possible in light of the above teachings. Therefore, unless otherwise indicated, the present invention may be practiced freely within the scope of the claims.

20; antenna 30; NFC chip
40; Flash IC 50; Peripheral
60; microcontroller 70; PC
80; lithium ion battery 90; power management unit
100; NFC reader 200; NFC-enabled smartphone
300; web server

Claims (13)

An antenna and an NFC chip for communicating with an NFC-enabled mobile phone;
A flash IC for storing web site URL information of a specific company and a product, and storing variables necessary for generating a unique number for counting a touch area and a place when the mobile phone is touched, and counting the number of touches for each area and a place; And
An encrypted NDEF type configured to control the NFC chip and the flash IC, generate a unique number using variables stored in the flash IC when the mobile phone is touched, and combine the URL information and the unique number. NFC reader comprising a; a micro-controller for transmitting the URL information to the NFC chip. The method of claim 1,
The microcontroller is an NFC reader, characterized in that to upgrade the URL or firmware by USB communication with the PC, a secondary battery means for supplying power when not connected to the PC. The method of claim 2, wherein the auxiliary battery means,
Lithium ion batteries; And
And a power management unit including a charging circuit for charging the lithium ion battery when connected to a PC. The method of claim 1,
NFC reader characterized in that it further comprises a peripheral device having an LED or a buzzer to display the operating state when the touch of the NFC-enabled mobile phone under the control of the microcontroller. The method of claim 1,
The variable for generating the unique number NFC reader, characterized in that it comprises a unique serial number of the NFC reader to determine the installation location of the NFC reader, a counter number for counting the number of touches and other random numbers. NFC-enabled mobile phones possessed by an unspecified majority;
NDEF installed in an unspecified number of regions and places, NFC communication with the NFC-enabled mobile phone, NDEF configured by combining the stored URL information when the touch of the NFC-enabled mobile phone and the unique number for counting the area or place of the touch and the number of touches NFC reader for transmitting data in the form to the NFC-enabled mobile phone; And
When accessing a web site corresponding to the URL information transmitted to the NFC-enabled mobile phone, a web server for analyzing and storing the installation area or place and the number of touches of the touched NFC reader by decrypting the encrypted unique number combined with the URL information Mobile marketing system using an NFC reader, characterized in that it comprises a. The method of claim 6, wherein the NFC reader,
An antenna and an NFC chip for communicating with the NFC-enabled mobile phone;
A flash IC for storing website URL information of a specific company and a product, and storing variables necessary for generating a unique number for counting a touch area and a place when a touch of the mobile phone and counting the number of touches for each area and a place; And
An encrypted NDEF type configured to control the NFC chip and the flash IC, generate the unique number by using variables stored in the flash IC when the mobile phone is touched, and combine the URL information and the unique number. Mobile marketing system using an NFC reader, comprising: a microcontroller for transmitting the URL information to the NFC chip. The method of claim 7, wherein
The microcontroller is a mobile marketing system using an NFC reader, characterized in that to upgrade the URL or firmware by USB communication with the PC, and to include a secondary battery means for supplying power when not connected to the PC. The method of claim 8, wherein the auxiliary battery means,
Lithium ion batteries; And
Mobile marketing system using a NFC reader, comprising: a power management unit including a charging circuit for charging the lithium ion battery when connected to a PC. The method of claim 7, wherein
The NFC reader, the mobile marketing system using an NFC reader, characterized in that it further comprises a peripheral device having an LED or a buzzer to display the operating state when the touch of the NFC-enabled mobile phone under the control of the microcontroller. The method according to claim 6,
The unique number is a mobile marketing system using an NFC reader, characterized in that it comprises a unique serial number of the NFC reader to determine the installation location of the NFC reader, a counter number for counting the number of touches and other random numbers. a) When the NFC-enabled mobile phone holder touches any NFC reader among NFC readers installed in an unspecified number of regions and places, the NFC reader generates and stores a unique number for counting the touch region and place, and counting the number of touches. step;
b) transmitting, to the NFC-enabled mobile phone, the NDEF-type data configured by combining the URL information pre-stored in the NFC reader in the NFC reader with the unique number generated in step a); And
c) When the NFC-enabled mobile phone holder accesses the web site corresponding to the URL information of the NDEF data transmitted in step b), the web server displays the domain screen of the URL on the NFC-enabled mobile phone and displays the NDEF data. And analyzing and storing the touch area and the place and the number of touches by decoding the unique number. The method of claim 12, wherein step a) comprises:
A mobile marketing method using an NFC reader, comprising storing a unique number generated by a microcontroller by combining a serial number of a corresponding NFC reader, a counter number for counting the number of touches, and other random numbers.
KR1020110112270A 2011-10-31 2011-10-31 Nfc reader and, mobile marketing system and method using the same KR20130047324A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115250211A (en) * 2022-03-31 2022-10-28 浙江绍兴苏泊尔生活电器有限公司 Data acquisition method based on NFC

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115250211A (en) * 2022-03-31 2022-10-28 浙江绍兴苏泊尔生活电器有限公司 Data acquisition method based on NFC
CN115250211B (en) * 2022-03-31 2024-04-26 浙江绍兴苏泊尔生活电器有限公司 NFC-based data acquisition method

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