KR20130005597A

KR20130005597A - System for preventing of cpc advertisement fraud click

Info

Publication number: KR20130005597A
Application number: KR1020110067087A
Authority: KR
Inventors: 이성진
Original assignee: 이성진
Priority date: 2011-07-06
Filing date: 2011-07-06
Publication date: 2013-01-16

Abstract

The present invention relates to a system for responding to a CPC advertisement fraud click, the access information receiving unit for receiving a unique ID of the visitor and access information including location (location) and inflow (referer) information from the website visitor terminal, the If it is determined that the visitor has accessed by clicking on the CPC advertisement by analyzing the access information, the visit and the website usage history stored in the database are obtained by using the unique ID of the visitor as a key, and in accordance with the predetermined rule in consideration of the details. A fraud click warning level determination unit for determining a weight indicating the economic value of the visitor and determining whether or not to warn the visitor and the level of the warning through the weight and the cumulative clicks of the CPC ad of the visitor; Is determined to be necessary, the web screen of the visitor terminal Includes a false click warning enforcement that outputs a warning window for the level.

Description

System for Preventing Of CPC Advertisement Fraud Click}

The present invention relates to a system for dealing with fraudulent clicks on CPC ads in consideration of usage history of website visitors.

Recently, with the activation of business through the Internet, the Internet advertising market has expanded rapidly. Among them, the CPC (Cost Per Click) advertisement exposed to the purchased keyword and charged per click has a high targeting effect, but there is a problem in that excessive advertising costs are caused due to intentional fraudulent clicks.

As a conventional method for solving this problem, there is a method of outputting a step-by-step warning window based on the number of clicks of the cumulative CPC advertisement of the visitor.

According to the present invention, when an Internet user visits a website by clicking on a CPC advertisement on the Internet, the visitor's website usage history is reviewed to obtain a weight for the economic value of the visitor, and the weight and the cumulative clicks of the corresponding CPC advertisement of the visitor. The present invention relates to a system for minimizing side effects due to indiscriminate warning window output by determining the warning level in consideration of the control.

In a system for responding to fraudulent clicks on Internet advertisements, there has been a problem that a warning can be output even to a well-intentioned visitor in outputting a step-by-step warning window based only on the cumulative number of clicks.

The present invention is to minimize the side effects of indiscriminate warning window output by determining the warning level in consideration of the economic value of the visitor when the Internet user clicks the Cost Per Click (CPC) advertisement on the Internet have.

In the system for solving the above-mentioned problems and coping with fraudulent clicks of Internet advertisements, the present invention provides a web site of a visitor when an Internet user visits a website by clicking a Cost Per Click (CPC) advertisement on the Internet. To determine the weight of the visitor's economic value, determine the warning level in consideration of the visitor's cumulative CPC advertisement clicks and the weight, and outputs a warning window on the visitor terminal's web screen.

According to the present invention, when an Internet user visits a website by clicking a Cost Per Click (CPC) advertisement on the Internet, the warning level may be determined in consideration of the economic value of the visitor, thereby minimizing side effects due to the indiscriminate warning window output.

Figure 1 is a simplified diagram showing the flow of data and components of the CPC advertising fraud click response system in consideration of the usage history of the website visitors.

The present invention will be described in detail with reference to the accompanying drawings.

Access information (D1) including request location and injector information through a script inserted into the source of the web page loaded by the web browser 11 of the visitor terminal 10 and the uniqueness of the terminal 10 Send the ID (D2) to the analysis server 20.

When the analysis server 20 receives the information D1 and D2 from the visitor terminal 10 and the visitor clicks to access the CPC advertisement, the analysis server 20 uses the unique ID D2 of the terminal as a key. Obtain access and website usage history (D3).

In consideration of the connection and usage history (D3) to obtain a weight indicating the economic value of the visitor according to a predetermined rule, and whether the warning and the warning level for the visitor through the weight and the cumulative clicks of the CPC advertising of the visitor Determine.

If it is determined that the warning for the visitor is necessary, the warning window of the level is output on the web screen of the visitor terminal 10.

10 visitor terminals
11 web browser
20 marketing servers
21 Connection Information Receiver
22 Fraud click warning level determiner
23 Fraud click warning enforcement
24 Visitor Access and Website Use Database
Access information including request and inflow information of D1 visitor terminal
Unique ID of the D2 Visitor Terminal
D3 Visitor Access and Website Use History
D4 Warning Window Output Command

Claims

A system for responding to CPC ad fraud clicks,

A connection information receiver configured to receive access information (D1) including request (location) and inflow (errerrer) information from the website visitor terminal 10 and the unique ID (D2) of the visitor; and

If it is determined that the visitor has accessed by clicking the CPC advertisement by analyzing the access information (D1), the access and website usage history (D3) stored in the database is obtained using the visitor's unique ID (D2) as a key. In consideration of this description (D3), a weight indicating the economic value of the visitor is obtained according to a predetermined rule, and the weight and the number of clicks of the CPC advertisement accumulated by the visitor are used to determine whether to warn the visitor and the level of the warning. A false click warning level determining unit; And

CPC advertisement fraud click corresponding to the usage history of the website visitors, including; false click warning enforcement unit for outputting the warning window of the level on the web screen of the visitor terminal 10 when it is determined that the warning for the visitor is necessary system.

The method of claim 1,
The unique ID (D2) is a visitor's usage history, characterized in that stored in one or more of the cookie storage of the visitor terminal 10, localStorage standardized in html5, IsolatedStorage of Microsoft Silverlight (Silverlight) CPC advertising fraud click response system in consideration of the