KR20120137893A - Beauty parlor advertisement image providing system - Google Patents

Beauty parlor advertisement image providing system Download PDF

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Publication number
KR20120137893A
KR20120137893A KR1020110057039A KR20110057039A KR20120137893A KR 20120137893 A KR20120137893 A KR 20120137893A KR 1020110057039 A KR1020110057039 A KR 1020110057039A KR 20110057039 A KR20110057039 A KR 20110057039A KR 20120137893 A KR20120137893 A KR 20120137893A
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KR
South Korea
Prior art keywords
advertisement
image
providing server
server
information
Prior art date
Application number
KR1020110057039A
Other languages
Korean (ko)
Inventor
엄태주
이현철
윤경식
Original Assignee
엄태주
이현철
윤경식
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 엄태주, 이현철, 윤경식 filed Critical 엄태주
Priority to KR1020110057039A priority Critical patent/KR20120137893A/en
Publication of KR20120137893A publication Critical patent/KR20120137893A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A hair salon advertisement image providing system is provided to make additional profits of a hair salon manager and provide a membership fee to an association by distributing an advertising rate to the association. CONSTITUTION: A facility terminal(110) includes a display unit and a control unit. The display unit is placed in on a mirror of a hair salon. The control unit controls an advertisement video displayed on the display unit. A video providing server(120) communicates with the control unit. The video providing server transmits the advertisement video to the control unit. The video providing server determines money paid by an advertisement server(130). The video providing server generates the advertisement video. The video providing server distributes the determined money to an association. [Reference numerals] (110) Facility terminal; (120) Video providing server; (130) Advertisement server; (140) Financial server; (141) Hair salon account; (142) Association account; (150) Association terminal

Description

Beauty Parlor Advertisement Image Providing System

The present invention relates to a system for providing an advertising image in a beauty salon.

In beauty-related facilities, such as salons, customers are served by sitting in a chair and looking in the mirror. At this time, the customer can only see his appearance through the mirror in the front is fixed to the salon chair.

Recently, flat panel display devices are widely used. Such a flat panel display device may be located behind the mirror without significantly increasing the thickness. For example, patent 695053 discloses a mirror device having a display device including a display panel and a half mirror having a transflective surface. The transflective surface can be used as a mirror to show the customer's appearance, while at the same time allowing the customer to view the image from the display panel. In this case, the customer can concentrate on the image provided through the display panel.

An object of the present invention is to provide an advertisement image providing system that can provide an advertisement image to the customer through the display device installed in the beauty salon mirror that the customer can concentrate and efficiently distribute the advertising cost.

In order to achieve the above object, the present invention is a facility terminal including a display unit disposed in the mirror of the beauty salon, and a control unit for controlling the advertisement image displayed on the display unit; An image providing server for communicating with the control unit of the facility terminal, storing an advertisement image and transmitting the advertisement image to the control unit of the facility terminal; And an advertisement server configured to communicate with the control server and generate an advertisement image and transmit the advertisement image to the advertisement image providing server, wherein the image providing server is a cost to be paid by the advertisement server based on the advertisement image displayed on the display screen. The cost paid by the advertisement server to the advertisement image providing server is distributed to the operator of the beauty salon and the association in which the operator of the beauty salon is registered as a member.

The facility terminal further includes an input unit for inputting information by the user of the beauty salon, and the control unit transmits the information input by the user to the image providing server, and the image providing server inputs the information input by the user. Can determine a cost to be paid by the ad server. The facility terminal may further include a sales device that provides a product to the user based on the information input by the user.

The facility terminal may further include an input unit for inputting user information of the beauty salon, and the controller may determine an advertisement image to be displayed on the display unit based on the user information.

The facility terminal further includes an input unit for inputting information of a user of the beauty salon, wherein the control unit transmits the information of the user to the image providing server, and the image providing server is based on the information of the user. The advertisement image to be transmitted to the controller may be determined.

The image providing server may stop the distribution of the cost to the association when the cost distributed to the association exceeds a predetermined value.

According to the present invention described above, the advertising fee paid by the advertiser operating the ad server is distributed to the salon operator and the association that the salon operator must pay the dues, the salon operator can create additional profits and the association can stably pay the dues I can receive it.

1 is a block diagram showing the configuration of a system for providing a hair salon advertisement image according to an embodiment of the present invention;
2 is a block diagram showing the configuration of a facility terminal in FIG. 1; and
3 is a block diagram showing a configuration of an image providing server in FIG. 1;

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a system for providing a hair salon advertisement image according to an exemplary embodiment of the present invention.

Referring to FIG. 1, a beauty salon advertisement image providing system 100 communicates with a facility terminal 110 and a facility terminal 110 installed in each beauty salon and transmits an advertisement image to the facility terminal 110. ), An advertisement server 130 that communicates with the image providing server 120, generates an advertisement image, and transmits the generated advertisement image, a financial server 140 that communicates with the image providing server 130 and the advertisement server 130, And the association terminal 150. The financial server 140 may include an account 141 of an operator of a beauty salon in which the facility terminal 110 is located and an account 142 of an association to which the salon operator subscribes.

Referring to FIG. 2, which shows the configuration of the facility terminal 110, the facility terminal 110 includes a display unit 111 disposed on a mirror of a beauty salon and a controller 112 for controlling an image displayed on the display unit 111. can do.

In addition, the facility terminal 110 may include a first input unit 113 through which a beauty salon customer may input information, a second input unit 114 through which information about a beauty salon customer may be input, a program used by the controller 112, and the like. The memory 115 may further include a memory 115 for storing data, a communication unit 116 for allowing the control unit 112 to communicate with an external device, and a sales device 117 for providing a product to a customer.

The display unit 111 may be installed in a beauty salon mirror located in front of a customer sitting in a beauty salon chair to receive a beauty service. For example, the beauty salon mirror may be a translucent mirror, and the display 111 may be installed at the rear of the beauty salon mirror. In this case, the translucent mirror may be used as a mirror that allows the customer to check his / her appearance, and at the same time, may be used as a window for transmitting the image of the display 111 to the customer.

The controller 112 may control the display unit 111 to display the image transmitted in real time from the outside or the image stored in the facility terminal 110 on the display unit 111. In addition, the controller 112 may control other components in the facility terminal 110.

The first input unit 113 may be used by a customer who sits in a beauty salon chair to watch an image displayed on the display unit 111 to input information. For example, the first input unit 113 may be installed in an armrest of a beauty salon chair that is easily accessible to a customer who is not in the beauty salon chair. Since the customer receiving the cosmetic service may be restricted in behavior, the first input unit 113 may be a device including a small number of buttons.

The second input unit 114 may be operated by a beauty salon operator as a device for inputting customer information. The second input unit 114 may include, for example, a keyboard, a mouse, a card reader capable of reading a customer card possessed by a customer, and the like. Information such as gender and age of the customer may be input through the second input unit 114.

The memory 115 may store a program used by the controller 112 and data necessary for the operation of the program. Optionally, the memory 115 may store an image to be displayed through the display 111. If necessary, the memory 115 may store information about the customer.

The communication unit 116 allows the facility device 110 to communicate with the image providing server 120 through a network. The network may be wired or wireless.

The selling device 117 may be a vending machine that provides a product to the customer based on the information input by the customer through the first input unit 113.

In the facility terminal 110 having the above-described configuration, the controller 112 outputs an advertisement image to the display unit 111. The advertisement image may be an image previously stored in the memory 115 or an image transmitted in real time from the image providing server 120 through the communication unit 116. The advertisement image may be an image provided in common regardless of the customer or may be an image selected based on the information of the customer input through the second input unit 114. When the image is stored in the memory 115, the image may be selected by the controller 112, and when the image is provided from the image providing server 120, the image may be selected by the image providing server 120.

Optionally, the customer may watch the advertisement image displayed through the display unit 111 and select a purchase of a product or service advertised through the first input unit 113. When the customer selects to purchase the product through the first input unit 113, the product may be later delivered to the customer or directly provided to the customer through the sales device 117.

Referring to FIG. 3, which shows the configuration of the image providing server 120, the image providing server 120 may control the controller 121, programs and data used in the controller 121, and advertisements to be provided to the facility terminal 110. The memory 122 may store an image, and the communication unit 123 may communicate with the facility terminal 110, the advertisement server 130, and the financial server 140.

The control unit 121 controls the transmission of the video to the facility terminal 110, the image transmission control unit 124, the advertising cost calculation unit 125 for calculating the advertising costs, advertising costs for distributing the advertising costs provided from the advertising server 130 It may include a distribution unit 126.

The memory 122 may store a program and data used in the controller 121. The memory 122 may store an advertisement image provided from the advertisement server 130. The memory 122 may store information about a beauty salon where the facility terminal 110 is located, and information about an association of which the operator of the beauty salon is a member. The memory 122 may store information about the advertising costs to be billed to the advertisement server 130 and information about the advertising costs to be distributed to each institution.

The communication unit 123 allows the image providing server 120 to communicate with the facility terminal 110, the advertisement server 130, the financial server 140, and the like through the network. The network connected to each of the facility terminal 110, the advertisement server 130, and the financial server 140 may be a different network. In this case, the communication unit 123 may include a plurality of communication interfaces.

The advertisement server 130 is operated by an advertiser and provides an advertisement image to the image providing server 120. In FIG. 1, only one advertisement server 130 is shown, but the number of the advertisement servers 130 is not limited.

The advertisement image transmitted from the advertisement server 130 is received through the communication unit 123 and stored in the memory 122. The advertisement image stored in the memory 122 is transmitted to the facility terminal 110 through the communication unit 123 under the control of the image transmission control unit 124. The advertisement video may be transmitted before playing the video in the facility terminal 110 or provided as a streaming service when a request from the facility terminal 110 is requested.

The advertisement video may be transmitted to all the facility terminals 110 in common.

Alternatively, the advertisement image may be selected and transmitted based on the information of the beauty salon in which the facility terminal 110 is located or the information of the customer watching the advertisement image. The information of the beauty salon may include information about the location of the beauty salon, information on the main customer base of the beauty salon, the presence or absence of the sales device 117, and the like. Information of the beauty salon may be stored in advance in the memory 122. The customer's information may be required when providing the advertisement video to the streaming service. The customer's information may be input through the second input unit 114 of the facility terminal 110 and transmitted to the image providing server 120.

The advertising cost is calculated by the advertising cost calculator 125. The advertising cost may be a fixed cost regardless of the advertisement exposure or may be a cost calculated according to the advertisement exposure.

As an example, the advertising fee may be calculated according to the number of facility terminals 110 provided with the advertisement image.

As another example, the advertisement cost may be calculated according to the number of times the advertisement image is reproduced on the display unit 111 of the facility terminal 110. In this case, the facility terminal 110 may report the number of times the display unit 111 reproduces the advertisement image to the image providing server 120 immediately or at predetermined time intervals. The advertisement cost calculator 125 may calculate an advertisement cost based on the number of times of regeneration accumulated for a predetermined period of time.

As another example, the advertisement cost may be calculated according to the number of times the customer selects the purchase of the goods or services through the first input unit 113. Alternatively, the advertising fee may be calculated according to the number of times the product is directly provided to the customer through the sales device 117. In the above-described case, the facility terminal 110 may report the number of times the customer selects the purchase of the product or the service to the image providing server 120 immediately or at a predetermined time interval. The advertisement cost calculator 125 may calculate an advertisement cost based on the number of purchases of the goods or services accumulated for a predetermined time.

As described above, the advertisement cost calculated by the advertisement cost calculator 125 is charged to the advertisement server 130. The advertisement cost paid by the advertisement server 130 is distributed by the advertisement cost distribution unit 126.

The advertising cost distribution unit 126 may distribute at least a portion of the paid advertising costs to the account 141 of the operator of the beauty salon in which the facility terminal 110 is located. In addition, the advertising cost distribution unit 126 may distribute at least a portion of the paid advertising costs to the account 142 of the association that the salon operator is a member.

For example, the association may include national headquarters and branch offices under headquarters. The salon operator may pay a predetermined fee to the headquarters or branch of the association, and the fee may be distributed to the headquarters and the branch.

The advertisement cost distribution unit 126 may distribute a portion of the advertisement cost to the beauty salon operator through the financial server 140, and may distribute a portion of the advertisement expense to the headquarters or the branch of the association where the beauty salon operator pays the fee. Thus, at least a portion of the advertising costs distributed to the association may replace the dues that the salon operator must pay to the association.

If the accumulation of advertising expenses distributed to the association for a period of time exceeds a predetermined fee due to the hair salon operator, the distribution of the advertising expenses to the association may be stopped, and the advertising expenses may be distributed only to the hair salon operator.

Alternatively, the advertising fee may be distributed only to the association when the accumulation of the advertising fee is less than the predetermined fee, and the advertising fee may be distributed only to the salon operator when the accumulation of the advertising fee exceeds the predetermined fee.

If the accumulation of advertising expenses distributed to the association for a certain period is less than the predetermined dues, the image providing server 120 is a balance of the dues to be paid by the salon operator, and the association provides the difference between the predetermined dues and the accumulation of advertising expenses distributed to the association. The terminal 150 may be notified.

Although the present invention has been described in connection with the above-mentioned preferred embodiments, it will be readily apparent to those skilled in the art that various modifications and variations can be made without departing from the spirit and scope of the invention, and all such changes and modifications are It is obvious that it belongs to the scope of the appended claims.

Claims (6)

Facility terminal including a display unit disposed in the mirror of the beauty salon, and a control unit for controlling the advertisement image displayed on the display unit;
An image providing server for communicating with the control unit of the facility terminal, storing an advertisement image and transmitting the advertisement image to the control unit of the facility terminal; And
An advertisement server communicating with the control server, generating an advertisement image and transmitting the advertisement image to the advertisement image providing server;
The image providing server determines the cost to be paid by the advertising server based on the advertising image displayed on the display screen,
The cost paid by the advertisement server to the advertisement image providing server is distributed to the operator of the salon and the association of the operator of the salon is registered as a member. The method of claim 1,
The facility terminal further includes an input unit through which the user of the beauty salon may input information.
The controller transmits the information input by the user to the image providing server,
And the image providing server determines a cost to be paid by the advertisement server based on the information input by the user. The method of claim 2,
The facility terminal further comprises a sales device for providing a product to the user based on the information input by the user, the beauty salon advertising image providing system. The method of claim 1,
The facility terminal further includes an input unit for inputting the information of the user of the beauty salon,
And the controller determines an advertisement image to be displayed on the display unit based on the information of the user. The method of claim 1,
The facility terminal further includes an input unit for inputting the information of the user of the beauty salon,
The controller transmits the user information to the image providing server,
And the image providing server determines an advertisement image to be transmitted to the controller based on the information of the user. The method of claim 1,
And the image providing server stops distributing the cost to the association when the cost distributed to the association exceeds a predetermined value.
KR1020110057039A 2011-06-13 2011-06-13 Beauty parlor advertisement image providing system KR20120137893A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110057039A KR20120137893A (en) 2011-06-13 2011-06-13 Beauty parlor advertisement image providing system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020110057039A KR20120137893A (en) 2011-06-13 2011-06-13 Beauty parlor advertisement image providing system

Publications (1)

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KR20120137893A true KR20120137893A (en) 2012-12-24

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KR1020110057039A KR20120137893A (en) 2011-06-13 2011-06-13 Beauty parlor advertisement image providing system

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015190894A1 (en) * 2014-06-13 2015-12-17 박귀현 Beauty management method, and computer-readable recording medium and beauty management system therefor

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015190894A1 (en) * 2014-06-13 2015-12-17 박귀현 Beauty management method, and computer-readable recording medium and beauty management system therefor
CN106663294A (en) * 2014-06-13 2017-05-10 朴贵铉 Beauty management method, and computer-readable recording medium and beauty management system therefor

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