KR20120124856A - Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application - Google Patents

Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application Download PDF

Info

Publication number
KR20120124856A
KR20120124856A KR1020110042741A KR20110042741A KR20120124856A KR 20120124856 A KR20120124856 A KR 20120124856A KR 1020110042741 A KR1020110042741 A KR 1020110042741A KR 20110042741 A KR20110042741 A KR 20110042741A KR 20120124856 A KR20120124856 A KR 20120124856A
Authority
KR
South Korea
Prior art keywords
user
store
data
advertiser
information
Prior art date
Application number
KR1020110042741A
Other languages
Korean (ko)
Inventor
최윤석
Original Assignee
최윤석
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 최윤석 filed Critical 최윤석
Priority to KR1020110042741A priority Critical patent/KR20120124856A/en
Publication of KR20120124856A publication Critical patent/KR20120124856A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention is a two-way real-time advertising delivery method based on location and situation information using an application, using a terminal having a location information identification technology and a wireless communication function, real-time communication between the user and the advertiser, the user It is to be able to meet the appropriate advertising.
The present invention is to determine the user's situation by using a terminal having a location information technology and a wireless communication function, and to filter the advertiser suitable for the user based on it to enable the advertiser to send the appropriate advertisement to the user.
By using a terminal with portability, personalized input device, and data processing function, the user inputs the situation data of the user, and delivers the input information only to the advertiser of the store that matches the data. By not doing so, the user is exposed only to the appropriate advertisement and the advertiser of the store enables two-way communication by advertising appropriate to the situation. In addition, in order to prevent the user from being exposed to excessive advertisement and having difficulty in selection, a system is constructed in which only a limited number of advertisements are exposed.
The user is provided with advertisements of goods and services that are suitable for him and the advertisers benefit both parties by providing advertisements with high probability to purchase suitable goods and services suitable for the user. In addition, the existing advertising delivery method overcomes the limitation of one-way.

Description

Two-way real-time AD delivery system based on location and situation information using application {Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application}

The present invention is a two-way real-time advertising delivery method based on location and context information using an application, using a terminal having a location information identification technology and a wireless communication function, real-time communication based on location and context information between a user and an advertiser. In this regard, the present invention relates to a two-way real-time advertisement delivery method based on location and contextual information using an application that allows a user to access an advertisement suitable for the current situation.

The present invention is an interactive advertising delivery method using an application,

Since the advertisement delivery method of the existing advertisement application does not consider the situation where the user is in addition to the user's location information,

Even if a user encounters an advertisement, it is considered an advertisement that does not suit them, and it is difficult to convert it into a purchase of real goods and services. Therefore, an advertisement delivery method tailored to the user is required.

With the spread of smart phones and wireless internet networks, it is possible to build complex and sophisticated advertisement delivery systems, and the data transmission and reception speed is also very fast.

The present invention has been proposed to solve the above problems, the user is using a terminal having a location information technology and wireless communication function to identify the user's situation through a few items, based on it to filter the advertiser suitable for the user The advertiser then wants to enable the advertiser to send the appropriate advertisement to the user.

The interactive real-time advertisement delivery method based on the location and context information using the application according to the present invention, through the process of inputting the user's context data by using a terminal having a portable and personalized input device, data processing function, By passing the information entered only to the advertisers who match the data, and not to the advertisers that do not match the data, the user is exposed only to the appropriate advertisements, and the advertisers of the stores are able to communicate interactively by advertising appropriately for the situation. do. In addition, in order to prevent the user from being exposed to excessive advertisement and having difficulty in selection, a system is constructed in which only a limited number of advertisements are exposed.

The present invention enables the interactive communication between the user and the advertiser to contact the advertisement in accordance with the situation in which the user is located, the user is provided with the advertisement of goods and services suitable for him, the advertiser is to provide the goods and services suitable and useful to the user It is beneficial for both parties to provide high probability advertisements to buy.

1 is a schematic diagram of an interactive advertising application in accordance with the present invention
2 is a view showing a process of transmitting the user's data identified in the user's terminal to the information processing and transmission and reception server according to the present invention;
3 shows an example of a user application input item according to the present invention;
4 is a flowchart illustrating a process of processing data of a user in an information processing and transmission / reception server according to the present invention.
5 is a view showing an example of the terminal screen of the advertiser according to the present invention;
6 is a flowchart illustrating a process of processing an advertisement input by an advertiser and transmitting the same to an user in an information processing and transmission / reception server according to the present invention.

Hereinafter, a bidirectional advertisement delivery application according to the present invention with reference to the accompanying drawings, as follows.

Interactive advertisement delivery application according to the present invention, as shown in Figure 1, the user terminal 10 for inputting the current situation and characteristics of the user and the information processing and transmission and reception server for processing the user's data and the advertiser's advertising messages ( 20) and data transmission and communication between the terminal 30 of the advertiser to create an advertisement based on the user's data.

When the user terminal 10 transmits the user data inputting the current situation and characteristics of the user 101, the information processing and transmission / reception server 20 transmits the user data after filtering using the user input data (102). When the advertisement is input 103 at the advertiser's terminal 30, the information processing and transceiving server 20 processes the advertisement according to the ranking and then delivers the advertisement 104. Shall be received.

The user terminal 10 is provided with a device for inputting data, and has a screen for displaying data input items and advertisements, and is a terminal capable of communication. PC, mobile phone, navigation, PDA, smart For example, a phone.

The information processing and sending / receiving server 20 processes information having a function of filtering an advertiser's DB based on data input and transmitted by a user and filtering according to a specific rank based on a time when an advertisement of the advertiser is received. It is a server comprising a device, a transmission and reception device capable of transmitting (101, 102, 103, 104) to the user and the advertiser in both directions, the user's data and the advertiser's advertising.

The terminal 30 of the advertiser is provided with a device for inputting data, and a screen for showing data input items and user data. The terminal is in a state capable of communication, such as a PC, a mobile phone, a PDA, An example is a smartphone.

2 is a view showing a process of transmitting the user's data identified in the user's terminal to the information processing and transmission and reception server according to the present invention.

A total of five user data are included in the user's terminal 10, including four types of user input data such as 'person', 'item', 'distance', and 'word', and 'location' data measured when the user executes the application. 101 is transmitted to the processing and transmission / reception server 20.

The user's 'location' data is obtained using GSP, A-GPS, WLAN positioning method using communication with base station, GPS satellite, etc.

3 is a diagram showing an example of a user application input item according to the present invention, 'item' data that the user wants to use the store on the user terminal 10 and 'items' which are goods or services preferred or unfavorable by the user. Data and 'distance' data to the store that the user is willing to visit, and 'word' data, which is a message that the user wants to convey to the owner, in addition to the items entered in the above three steps, are entered.

4 is a flowchart illustrating a process of processing user data in an information processing and transmission / reception server 20 according to the present invention.

The store basic data of all advertisers stored in the information processing and transmission / reception server 20 are filtered and filtered based on the user data input by the user. The first filter identifies stores that are located within a radius determined by the user's 'location' and 'distance' data. If they are within that radius, they go to the next filter. If they are outside the radius, the user's data is passed to the advertiser. I never do that.

The second filter identifies and processes the stores that do not provide 'preferred items' or 'non-preferred items' among the data entered by the user. If the store does not provide 'preferred items' or 'non-preferred items', send the user's 'person' and 'word' data to the advertiser, and if the store does not provide 'preferred items' or 'non-preferred items' Do not pass your data to the advertiser.

5 is a view showing an example of an input item in the terminal 30 of the advertiser according to the present invention.

The advertiser's terminal 30 shows only the 'person' and 'word' data of the user's data that are meaningful to the advertiser, so that the advertiser can easily grasp the user's current situation and characteristics. To be created immediately and sent in real time.

In the conventional technology, if the user's situation and features and uniform advertisements without knowing the current store status of the advertiser are delivered, the interactive real-time advertisement delivery method based on the location and situation information using the application according to the present invention may be used. You can create and send an ad appropriate to the situation, and if there are no customers in the current store or there are few situations, you can send an appropriate ad to attract customers.

6 is a flowchart illustrating a process of processing an advertisement of an advertiser and transmitting the same to a user in an information processing and transmission / reception server according to the present invention.

The information processing and transmission / reception server 30 ranks the advertisements input by the advertiser of the store and the basic information of the store to the user based on the time at which the information processing and transmission / reception server receives the advertisement, and within a specific ranking. It identifies the advertisements of the company and sends only the advertisements in the ranking to the user with the basic information of the store stored in the server, and delivers the message that the number of advertisement delivery is exceeded to the advertiser out of the ranking.

If the advertiser's advertisement is delivered directly to the user, the user will receive the advertisement without restriction. In order to prevent the user from being exposed to excessive advertisement and having difficulty in selection, only the advertisement within a certain rank is delivered to the user.

Claims (5)

In the interactive real-time advertising delivery method based on location and context information using the application,
Inputting a user's current situation and information by using a terminal;
Transmitting data input by the user to a store matching the advertiser information of the store stored in the server using the data input by the user as a filter;
The advertiser of the store based on the data received from the information processing server advertising the store through the server; Interactive real-time advertising delivery method based on location and context information using the application. The process of claim 1, wherein the user inputs his current situation and information by using a terminal.
Determining, by the user's terminal, the current 'location' data of the user using GSP, A-GPS, WLAN positioning, and the like;
Inputting 'person' data that the user intends to use the store;
Inputting 'item' data of goods and services that the user prefers or dislikes;
Inputting 'distance' data to the store which the user is willing to visit;
Interactive real-time advertising delivery method based on the location and status information using the application comprising a; the user inputs a 'word' data that is to be delivered to the store owner in addition to the information entered in the three steps; The method of claim 1,
The process of passing the data to the filtered advertiser by filtering the advertiser information of the store stored in the server based on the data entered by the user as a filter criterion,
Transmitting 'location', 'distance' and 'item' data among the five data of claim 2 to a server;
Finding basic information of a store where the basic information of the store matches the current 'location', 'distance' and 'item' data of the user;
Interactive real-time advertisement delivery method based on location and context information using the application comprising the step of delivering the 'person' and 'word' data entered by the user to the advertiser terminal of the store matched with the corresponding data. The method of claim 1,
The advertiser of the store advertises its store based on the data received from the information processing and transmission and reception server,
Inputting an advertisement into a terminal by an advertiser of the store to a user who has input data corresponding to the store information;
Transmitting an advertisement input by the advertiser of the store to the terminal to the information processing and delivery server;
An interactive real-time advertisement delivery method based on location and situation information using an application, characterized in that the information processing and delivery server comprises the step of delivering to the user the advertisement and the store's basic information entered by the advertiser of the store. The method according to claim 4,
The step of the information processing and transmission server transmitting the basic information of the store and the advertisement entered by the advertiser of the store to the user,
Receiving, by the information processing and transmission / reception server, an advertisement of an advertiser;
Determining the ranking based on the time at which the information processing and transmission / reception server receives the advertisement;
Identifying an advertisement within a specific rank and transmitting the advertisement and the basic information of the store stored in the server together to the user;
Delivering a message indicating that the number of advertisement delivery personnel has been exceeded to an advertiser outside a specific rank; Interactive real-time advertising delivery method based on location and context information using the application, characterized in that made.


KR1020110042741A 2011-05-06 2011-05-06 Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application KR20120124856A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110042741A KR20120124856A (en) 2011-05-06 2011-05-06 Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020110042741A KR20120124856A (en) 2011-05-06 2011-05-06 Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application

Publications (1)

Publication Number Publication Date
KR20120124856A true KR20120124856A (en) 2012-11-14

Family

ID=47510118

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020110042741A KR20120124856A (en) 2011-05-06 2011-05-06 Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application

Country Status (1)

Country Link
KR (1) KR20120124856A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014146028A1 (en) * 2013-03-15 2014-09-18 Boom Media, Inc. Systems and methods for obtaining and using targeted insights within a digital content and information sharing system
US10460078B2 (en) 2010-12-03 2019-10-29 Parallel 6, Inc. Systems and methods for remote demand based data management of clinical locations

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10460078B2 (en) 2010-12-03 2019-10-29 Parallel 6, Inc. Systems and methods for remote demand based data management of clinical locations
WO2014146028A1 (en) * 2013-03-15 2014-09-18 Boom Media, Inc. Systems and methods for obtaining and using targeted insights within a digital content and information sharing system
KR20160018468A (en) * 2013-03-15 2016-02-17 패럴렐 식스, 인코포레이티드 Systems and methods for obtaining and using targeted insights within a digital content and information sharing system
US10147109B2 (en) 2013-03-15 2018-12-04 Parallel 6, Inc. Systems and methods for obtaining and using targeted insights within a digital content and information sharing system

Similar Documents

Publication Publication Date Title
US10019747B2 (en) Enhancing a user's shopping experience
JP6272947B2 (en) System and method with extended menu using a mobile device
US10242384B2 (en) Method and system for location-based product recommendation
US9146923B2 (en) Method and apparatus for providing information about an identified object
US10902438B2 (en) Information processing system, information processing apparatus, and information processing method to designate incentives for content transfer
US20200242584A1 (en) Location Based Marketing System
CN106471539A (en) System and method for obscuring audience measurement
CN105930422A (en) Search response method, apparatus and system
CN106464947A (en) Providing timely media recommendations
US20140089142A1 (en) System and method for aggregating information associating a user with a product
CN102265649A (en) User-adaptive recommended mobile content
CN103310355B (en) Method, device and system for providing advertisement based on geographical position
US20150363807A1 (en) Method for encouraging social consumption of coupons
WO2013134016A1 (en) Near field communications based referendum system
US11157929B1 (en) System and method for identifying mobile device users using a wireless communications device at an entity location
US10510086B2 (en) Popular product analysis system
Muddinagiri et al. Implementation of proximity marketing leveraging Bluetooth low energy
CN108573412A (en) A kind of advertisement recommends terminal, advertisement commending system and advertisement to recommend method
USRE49889E1 (en) Systems and methods for generating and/or modifying electronic shopping lists from digital advertisements
CN103493050A (en) Unified platform for collecting, storing, sharing geographical information and providing relevant services across network clouds
KR20120042461A (en) System, apparatus, terminal and method for providing movement route information
KR20120124856A (en) Two-Way Real-Time AD Delivery System Based on Location and Situation Data By Application
CN105654619A (en) Data processing method and apparatus
US20150269802A1 (en) Near field communications based referendum system
Bhatia et al. Targeted advertising using behavioural data and social data mining

Legal Events

Date Code Title Description
WITN Withdrawal due to no request for examination