KR20120044748A

KR20120044748A - Valuation system for franchise

Info

Publication number: KR20120044748A
Application number: KR1020100106210A
Authority: KR
Inventors: 김윤환
Original assignee: 주식회사 씨앤티쓰리컨설팅
Priority date: 2010-10-28
Filing date: 2010-10-28
Publication date: 2012-05-08

Abstract

PURPOSE: A system for evaluating the value of a franchise is provided to use object data of the franchise as a parameter to evaluate the franchise. CONSTITUTION: When information on parameters is inputted from a franchise terminal, an evaluation server evaluates the value of a franchise. A parameter communication unit receives parameter values which can be used for the evaluation from the franchise terminal. The parameter communication unit transmits the evaluated value. A profitability evaluation module(222) evaluates the growth and profitability structure analysis of the franchise.

Description

Franchise Valuation System {Valuation System for franchise}

The present invention relates to a valuation system of a franchise, and more particularly, to a system for evaluating the value of a franchise, namely, a franchise itself.

A franchise is a transactional relationship in which franchisors provide certain support and training to franchisees to sell their goods or services more effectively and receive payment in return. . Through this relationship, franchise headquarters are supplied with insufficient funds or labor force, and merchants are business models that can grow together by receiving brand image and management know-how.

In affiliated business transactions, the association between affiliated headquarters and affiliated operators is closer than that between independent operators, but farther than the relationship between headquarters and branches within a company.

According to the current Act on the Fairness of Affiliate Business Transactions, the affiliated headquarters must allow the merchants to use the business labels, the merchants sell goods or services according to certain quality standards or business methods, and the affiliated headquarters manages and operates activities. It is required to carry out support, education, and control of the business, and to provide franchise in exchange for the use of business signs, support for management and sales activities, and to maintain continuous business relationship.

On the other hand, franchise start-ups are frequently made due to the entrepreneurship craze. As of 2008, franchise sales are expected to reach 77 trillion won and to grow to 114 trillion won in 2010. In addition, as of 2008, the number of affiliated headquarters is estimated to be about 2,400 and 100,000 affiliated stores.

With the expansion of the franchise market, new founders with experience, such as merchants, prefer the merchant business.

However, disputes between affiliates and business owners have also increased sharply, and as of 2009, the number of disputes resolved through the Fair Trade Commission has reached more than 360 cases.

This is because there are no accurate evaluation criteria for more than 2,400 franchise headquarters at the time of establishment, and it is difficult to know the details of corporate evaluations after the establishment.

Although laws and systems are being established to reconcile disputes between the two, there is a great need to establish criteria for evaluating affiliate headquarters at the time of establishment and after establishment.

Accordingly, an object of the present invention is to provide a valuation system capable of evaluating franchise headquarters by using objective data on franchisee franchise headquarters as parameters.

In addition, an object of the present invention is to provide a valuation system that can evaluate the franchise headquarters using different parameters in the start and continuation of the business.

To this end, the present invention in the franchise valuation system, affiliated terminal; communications network; And an evaluation server, wherein the evaluation server provides a franchise valuation system including a variable communication unit, a quantitative value module, a qualitative value module, and an affiliate efficiency module.

The present invention also provides a system in which the quantitative value module includes a stability evaluation module, a profitability evaluation module, a growth evaluation module, and an efficiency evaluation module.

In another aspect, the present invention provides a system that applies the financial statements, cash flows for the stability evaluation module to evaluate the debt repayment capacity, cash liquidity, management failure risk and bankruptcy risk of the affiliated headquarters.

In another aspect, the present invention provides a system for applying the net profit margin, opening profit, logistics revenue of the affiliate headquarters in order to evaluate the profitability evaluation module, the growth of the affiliate headquarters, profit structure analysis.

In another aspect, the present invention provides a system for applying the growth rate of the affiliated headquarters, the ROI of the affiliated store, the sales composition rate of the affiliated store in order to perform the determination of the growth rate and growth potential of the future growth module.

In another aspect, the present invention provides a system for applying the productivity per person, labor rate to the efficiency evaluation module to determine the management efficiency.

The present invention also provides a system in which the qualitative value module includes a market value module, an affiliate headquarters module, and an affiliated store module.

In another aspect, the present invention provides a system that the market value module applies the consumer's requirements suitability, competition status for the evaluation of market growth and competitive advantage of the differentiation strategy.

The present invention also provides a system in which the affiliated headquarters module applies technical, financial, and organizational power of the affiliated headquarters to evaluate the know-how of the affiliated headquarters and the capabilities of representatives and organizations.

In another aspect, the present invention provides a system that the merchant module to apply the capabilities, merchant rights of merchants or merchants wishing to evaluate the loyalty, branch strategy, etc. of the affiliate brand.

The present invention also provides a system for the affiliate efficiency module to control the weight of the quantitative value module and qualitative value module.

In addition, the present invention includes a quantitative analysis module is a sub-module stability analysis module, profitability analysis module, growth analysis module, efficiency analysis module, and further defined as the lower parameters of the stability analysis module AA1, AA2, ... AAm The lower parameters of the profitability analysis module are defined as AB1, AB2, ..., ABm, and the lower parameters of the growth analysis module are defined as AC1, AC2, ..., ACm, and the efficiency analysis module is defined. When defining the subparameters of AD1, AD2, ..., ADm, the quantitative analysis module value (QTAMV) provides a system consisting of

[Equation 1]

QTAMV = a [(xAA1 + yAA2 + ... + zAAm) + (xAB1 + yAB2 + ... + zABm) + (xAC1 + yAC2 + ... + zACm) + (xAD1 + yAD2 + ... + zADm)]

Where a, x, y, and z are the weights of the parameters, respectively.

In addition, the present invention, the QTAMV calculated by Equation 1 passes through the affiliate efficiency analysis module and the weight is determined through the affiliate efficiency analysis module to provide a system that is evaluated again in the quantitative analysis module to which the weight is applied.

In addition, the present invention includes the market value module, the affiliated headquarters module, the affiliated store module, wherein the qualitative analysis module is a sub-module, and defines the lower parameters of the market value module as BA1, BA2, ... BAm, The lower parameter is defined as BB1, BB2, ..., BBm, and when the lower parameter of the merchant module is defined as BC1, BC2, ..., BCm, the Qualitative Analysis Module Value (QLAMV) is a system consisting of the following formula: To provide.

[Equation 2]

QLAMV = a [(xBA1 + yBA2 + ... + zBAm) + (xBB1 + yBB2 + ... + zBBm) + (xBC1 + yBC2 + ... + zBCm)]

Where a, x, y, and z are the weights of the parameters, respectively.

The present invention also provides a system in which a comprehensive evaluation index is calculated by adding the evaluated QLAMV and QTAMV.

The franchise valuation system according to an embodiment of the present invention is characterized by providing a feasibility to start-ups for merchants and providing sustainable sales means to franchisees by parameterizing the objective situation of the franchise headquarters in the evaluation. In addition, the present invention provides a franchise valuation system according to an embodiment of the present invention by deriving the weights reflected in the market value of the franchise headquarters and reflecting them in the evaluation, provides a basis for growth to the franchise headquarters and the affiliate contractors and merchant contractors This has the advantage of providing a basis for judging the validity.

1 is a block diagram showing a franchise valuation system according to an embodiment of the present invention.
Figure 2 is a detailed block diagram of a franchise valuation system according to an embodiment of the present invention.
3 is a general flow diagram of a franchise valuation system in accordance with a preferred embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, it should be noted that, in the drawings, the same components or parts have the same reference numerals as much as possible. In describing the present invention, detailed descriptions of related well-known functions or configurations are omitted in order not to obscure the subject matter of the present invention.

As used herein, the terms "about", "substantially", and the like, are used at, or in close proximity to, numerical values as are indicative of preparation and material tolerances inherent in the meanings mentioned, and are intended to be accurate or to facilitate understanding of the invention. Absolute figures are used to prevent unfair use by unscrupulous infringers.

The terminology used herein may be defined as follows.

"Affiliate business" means the right to exclusively sell goods or services developed by the headquarters under the same image of the headquarters, and provides various training, management guidance and control for its business, and receives subscription fees and royalties in return. It means a business way to pioneer sales market.

The franchise headquarters permits franchisors to conduct sales activities of merchandise sales in the same image as their own, using their trademarks, service marks, and insignia, and provides support, education and control for their sales. Means a business that receives an affiliate fee.

"Merchant" means a company that has paid the franchise to the franchise headquarters and has been granted the right to operate the franchise in exchange for support and training on the use of the business cover and management and sales activities.

"Affiliate Desired Person" means a person who consults and consults with the member headquarters in order to conclude a member contract.

"Merchant" is authorized by the franchise headquarters to conduct sales activities of merchandise sales in the same image using his trade name, trademark, service mark, insignia, etc., and to receive training, support and control for such sales. It means a business that pays subscription fees and royalties in return.

"Frequency fee" means the fee paid by the merchant to receive the franchise's operating rights or support for business activities, such as the license fee, the enrollment fee, the education fee, or the down payment, etc. Fixtures supplied from the franchise headquarters to undertake the franchise business at the time when the merchant or the merchant operator is granted the right to operate the franchise in order to secure the payment of the debt or damages for the payment of goods supplied from the headquarters, etc. In respect of the price of the goods or the rent of the real estate, the franchise headquarters shall provide regular support for the use of business signs, sales activities, etc., which are paid by the franchise headquarters under the contract with the franchise headquarters. In return or on a regular basis Besides the participating merchants or operators hope means all consideration paid to the Franchisor to acquire or retain operatorship merchants.

1 is a block diagram showing a franchise valuation system according to a preferred embodiment of the present invention, Figure 2 is a detailed block diagram showing an evaluation server according to a preferred embodiment of the present invention.

Franchise valuation system according to an embodiment of the present invention may be composed of a member terminal 100, a communication network and the evaluation server 200 as shown in FIG.

The communication network includes both wired and wireless communication media and includes BcN (Broadband Integrated Network), BISDN (Broadband Integrated Information Network), ISDN (Universal Information Network), LAN (Local Area Network), MAN (Big City Network), PSDN (Public Data Network) ), u-Sensor Network (USN), Value Added Network (VAN), Virtual Private Network (VPN), Wide Area Network (WAN).

The affiliated terminal 100 is a terminal to which affiliated headquarters, affiliated store operators, affiliated applicants and evaluation requesters, and assessors can access. That is, the evaluation parameter may be performed by inputting a parameter required for evaluation through the terminal.

In addition, referring to the evaluation server 200 with reference to FIG. 2, the evaluation server 200 performs a function of evaluating the value of the franchise when information on parameters is input from the affiliate terminal 100. The communicator 210, the quantitative value module 220, the qualitative value module 230, and the affiliate efficiency module 240 may be formed.

The variable communication unit 210 may perform a function of receiving, calculating and storing parameter values that may be used for valuation from the affiliate terminal 100, and transmitting the evaluated value.

Specifically, the quantitative value module 220 may include a stability evaluation module 221, a profitability evaluation module 222, a growth evaluation module 223, an efficiency evaluation module 224, and the like.

The stability evaluation module 221 evaluates the debt repayment ability, cash liquidity, management risk and bankruptcy risk of the affiliated headquarters. For example, the stability statement module 221 may reflect financial statements and cash flows.

In addition, the profitability evaluation module 222 evaluates the growth potential and profit structure analysis of the affiliated headquarters, and the parameters for this may include, for example, the net profit margin of the affiliated headquarters, the opening revenue, and the logistics revenue.

In addition, the growth evaluation module 223 may be used to determine the future growth rate and growth potential. For example, the growth growth rate of the affiliated headquarters, the ROI of the affiliated store, and the sales composition rate of the affiliated store may be reflected. Can be.

In addition, the efficiency evaluation module 224 may be a determination of the management efficiency, the parameters for this may be reflected, for example productivity per person, labor rate.

The qualitative value module 230 may include a market value module 231, an affiliated headquarters module 232, and an affiliated store module 233.

The market value module 231 may be evaluated for the growth of the market and the competitive advantage of the differentiation strategy. For example, the market value module 231 may reflect consumer demand suitability and competition status.

In addition, the affiliated headquarters module 232 may be evaluated on the know-how of the affiliated headquarters and the capabilities of the representative and the organization, and the parameters for this may include, for example, the technical, financial and organizational power of the affiliated headquarters. .

In addition, the affiliated store module 233 may be evaluated for the loyalty, branch strategy, etc. of the affiliated brand, for example, the parameters for this may reflect the capabilities, merchant rights, etc. of the merchant or merchant wishes.

The lower affiliate efficiency module 240 controls the weight of the quantitative value module 220 and the qualitative value module 230. The franchise headquarters may be classified into initial stages, growth stages, and mature stages according to the degree of business. As a result, the evaluation weight of the quantitative value module and the qualitative value module should be changed. Therefore, the affiliate efficiency module 240 controls the weight of the basic parameters of the evaluation according to the degree of the project. A detailed control method will be described with reference to FIG. 3.

3 is an overall flowchart of a franchise valuation system according to an embodiment of the present invention.

First, the basic parameter value of the quantitative analysis module is input. At this time, the submodule of the quantitative analysis module 220, the stability analysis module, profitability analysis module, growth analysis module, efficiency analysis module also has a lower parameter. In this case, the subparameters of stability analysis module are defined as AA1, AA2, ... AAm, and the subparameters of profitability analysis module are defined as AB1, AB2, ..., ABm, and the subparameters of growth analysis module Is defined as AC1, AC2, ..., ACm and the sub-parameters of the efficiency analysis module are AD1, AD2, ..., ADm, the QTAMV is defined as follows. Can be.

[Equation 1]

Where a, x, y, and z are the weights of the parameters, respectively.

The information value input by the above equation, that is, the QTAMV passes through the affiliate efficiency analysis module. At this time, the weight is determined by the affiliate efficiency analysis module and evaluated again in the quantitative analysis module to which the weight is applied.

That is, when the QTAMV is calculated as the initial value of the affiliated business, the minimum value of the weight is applied to the a value which is the total weight of the QTAMV, and the a value is applied to the highest value when the maturity is calculated. For example, a value of a may be applied as 0.3 when it is determined to be the beginning of business, and a value of 0.7 may be given when evaluated as a mature business.

The QTAMV of the quantitative analysis module whose weight is determined by the affiliate efficiency analysis module is stored in the server, and the weight of (1-a) is applied according to the weight determined by the affiliate efficiency analysis module, so that the qualitative analysis analysis module value (QLAMV) is obtained. Is evaluated.

The qualitative analysis module also undergoes a process of inputting basic parameter values of the qualitative analysis module by the evaluation group. At this time, the market value module, the affiliated headquarters module, and the affiliated store module, which are lower modules of the qualitative analysis module 230, also have lower parameters. In this case, the lower parameters of the market value module are defined as BA1, BA2, ... BAm, the lower parameters of the franchise headquarters module are defined as BB1, BB2, ..., BBm, and the lower parameters of the merchant module are defined. When defining BC1, BC2, ..., BCm, the definition of Qualitative Analysis Module Value (QLAMV) can be made as follows.

[Equation 2]

Where a, x, y, and z are the weights of the parameters, respectively.

The evaluated QLAMV is summed with the stored QTAMV to calculate a comprehensive evaluation index. Meanwhile, the parameter may be evaluated in the fifth quartile, and the higher the evaluation value, the higher the quartile.

Claims

In the franchise valuation system,
Affiliated terminal;
communications network; And
It consists of an evaluation server,
The evaluation server franchise valuation system including a variable communication unit, quantitative value module, qualitative value module, affiliate efficiency module.

The method of claim 1,
The quantitative value module is a system comprising a stability evaluation module, profitability evaluation module, growth performance evaluation module, efficiency evaluation module.

The method of claim 2,
The stability evaluation module is a system that applies financial statements and cash flows to evaluate the debt repayment capacity, cash liquidity, management risk and bankruptcy risk of affiliates.

The method of claim 2,
The profitability evaluation module is a system for applying the net profit margin, opening profit, and logistics profit of the affiliate headquarters to evaluate the growth and profit structure analysis of the affiliate headquarters.

The method of claim 2,
The growth evaluation module is a system that applies the sales growth rate of the affiliated headquarters, the ROI of the affiliated store, the sales composition rate of the affiliated store in order to determine the future growth rate and growth potential.

The method of claim 2,
The efficiency evaluation module is a system that applies per capita productivity, labor rate to perform the determination of management efficiency.

The method of claim 1,
The qualitative value module specifically includes a market value module, affiliated headquarters module, affiliated store module.

The method of claim 7, wherein
The market value module is a system for applying consumer demand suitability and competition status to evaluate market growth and competitive advantage of differentiation strategy.

The method of claim 7, wherein
The affiliated headquarters module is a system for applying technical, financial and organizational power of the affiliated headquarters to evaluate the know-how of the affiliated headquarters and the capabilities of representatives and organizations.

The method of claim 7, wherein
The affiliated store module is a system that applies the capabilities and merchant rights of the affiliated store operator or the member's wishes to evaluate the loyalty, branch strategy, etc. of the affiliated brand.

The method of claim 1,
The affiliate efficiency module is a system for controlling the weight of the quantitative value module and qualitative value module.

The method of claim 1,
The quantitative analysis module includes sub-modules such as stability analysis module, profitability analysis module, growth analysis module, and efficiency analysis module, and defines lower parameters of the stability analysis module as AA1, AA2, ... AAm, and the profitability. Lower parameters of the analysis module are defined as AB1, AB2, ..., ABm, and lower parameters of the growth analysis module are defined as AC1, AC2, ..., ACm, and lower parameters of the efficiency analysis module. When defining AD1, AD2, ..., ADm, the quantitative analysis module value (QTAMV) is a system consisting of the following equation.

[Equation 1]
QTAMV = a [(xAA1 + yAA2 + ... + zAAm) + (xAB1 + yAB2 + ... + zABm) + (xAC1 + yAC2 + ... + zACm) + (xAD1 + yAD2 + ... + zADm)]
Where a, x, y, and z are the weights of the parameters, respectively.

The method of claim 12,
The QTAMV calculated by Equation 1 passes through the affiliate efficiency analysis module, and the weight is determined by the affiliate efficiency analysis module, and is evaluated again by the weighted quantitative analysis module.

The method of claim 13,
The qualitative analysis module includes sub-modules of the market value module, the affiliated headquarters module, and the affiliated store module, and defines lower parameters of the market value module as BA1, BA2, ... BAm, and defines lower parameters of the affiliated headquarters module. It is defined as BB1, BB2, ..., BBm, and when Q1, BC2, ..., BCm are defined as sub-parameters of merchant module, QLAMV is the system consisting of the following formula.
[Equation 2]
QLAMV = a [(xBA1 + yBA2 + ... + zBAm) + (xBB1 + yBB2 + ... + zBBm) + (xBC1 + yBC2 + ... + zBCm)]
Where a, x, y, and z are the weights of the parameters, respectively.

The method of claim 14,
A system for calculating a comprehensive evaluation index by adding the evaluated QLAMV and QTAMV.