KR20120038249A - System, apparatus, terminal and method for delivering content by broadcasting - Google Patents

Abstract

PURPOSE: A content supplying system of a broadcasting mode, a supplying apparatus, a supplying terminal, and a supplying method are provided to select content suitable for the preference of a terminal user based on the location of a terminal. CONSTITUTION: If broadcast data is received, a terminal(100) selectively displays content within data. If the terminal is located in a specific location, a content providing unit(200) confirms user information of the terminal. The content providing unit selects the content based on the location information of the terminal and user information. The content providing unit transmits broadcast data including the selected content.

Description

Broadcasting content providing system, providing device, providing terminal and providing method {System, apparatus, terminal and method for delivering content by broadcasting}

The present invention relates to a content providing method, and in particular, when the terminal is located in a specific area, a broadcast content providing system, a providing apparatus that can transmit the content in consideration of the location and information of the terminal user in a broadcast manner, It relates to a providing terminal and a providing method.

A technology for a location based service that provides various services according to the location of the terminal has been developed. The location-based service grasps corresponding to the current location of the terminal and provides various information corresponding to the location to the user.

However, the location-based service provides information in a one-to-one manner after determining the location of each terminal, and when multiple terminals are located at a specific location, data traffic according to the location-based service may increase, thereby overloading the network. There is a risk of deterioration in service quality.

In addition, the location-based service is limited in that it exists only at a specific location or provides only uniform information corresponding to a keyword for a specific location. Therefore, a new method for overcoming such a conventional limitation is required.

The present invention has been proposed to solve the above-mentioned conventional problems, and a broadcast method capable of selecting content suitable for a user's preferences or tastes based on the location of the user terminal, transmitting the information in a broadcast manner, and displaying the content in the terminal. Its purpose is to provide a content providing system, a providing apparatus, a providing terminal and a providing method.

In order to achieve the above object, the broadcast content providing system according to the present invention includes a terminal for selecting and displaying contents included in the data upon receiving broadcast data, and tracking the location of the terminal so that the terminal is located in a predetermined region. In the case of location includes a content providing device for checking the user information of the terminal, selecting the content based on the location information and the user information of the terminal, and transmitting broadcast data including the selected content.

Broadcast content providing apparatus of the present invention for achieving the above object, device transmission and reception unit for data transmission and reception, device storage unit for storing the content, location tracking unit for tracking the location of the terminal, and location tracking unit As a result of the tracking, when the terminal is located in a certain area, the user information of the terminal is checked, the contents stored in the device storage unit are selected based on the terminal location information and the user information, and the broadcast data including the selected content is transmitted through the device transmitter and receiver. It includes a device control unit.

In the broadcast content providing apparatus of the present invention, the location tracking unit tracks the location of the terminal based on an IP (Internet Protocol) address of the terminal, an access point (AP) or a base station cell to which the terminal is connected. do.

In the broadcast content providing apparatus according to the present invention, the device control unit may request user information from the terminal and receive the user information from the terminal to identify the user information.

In the broadcast content providing apparatus of the present invention, the device control unit requests the user information to the user information providing apparatus storing the user information of the terminal through the device transmission and reception unit and receives the user information from the user information providing apparatus to receive the user information. Characterized in that the check.

In the broadcast content providing apparatus of the present invention, the device control unit is characterized by selecting the content by grasping the moving direction of the terminal according to the position information of the terminal.

In the broadcast content providing apparatus of the present invention, the device control unit is characterized by selecting the content by grasping the moving speed of the terminal according to the position information of the terminal.

In the broadcast content providing apparatus of the present invention, the user information includes at least one of gender, age, address, additional service, job, hobby, screen resolution, and the device control unit according to the user information of the user of the terminal And selecting the content to be provided.

In the broadcast content providing apparatus of the present invention, the device control unit transmits the content including the identifier of the content in the broadcast data.

In the broadcast content providing apparatus of the present invention, the identifier includes an identification number of the terminal.

In the broadcast content providing apparatus of the present invention, the device controller transmits the identifier to the terminal before the broadcast data is transmitted.

In the broadcast content providing apparatus of the present invention, the device control unit checks the user information of the plurality of terminals when the plurality of terminals are located in a certain region as a result of the tracking of the location tracking unit, the location information of the plurality of terminals and the user information of the plurality of terminals It selects the content stored in the device storage unit based on the and transmits the broadcast data including the selected content through the device transmitter and receiver.

In order to achieve the above object, a broadcast content providing terminal according to the present invention includes a terminal transmission / reception unit for data transmission and reception, a display unit for information representation, a location confirmation unit for confirming a location, and a result of confirmation of a location confirmation unit When the location is located in the area, the confirmed location information and user information is transmitted through the terminal transmitter and receiver, and when the broadcast data including the selected content is selected based on the location information and the user information through the terminal transmitter and receiver, the content is selected from the broadcast data. It includes a terminal control unit for displaying on the display unit.

In the broadcast content providing terminal of the present invention, the positioning unit, GPS (Global Positioning System) method, triangulation method, the method of determining the position based on the cell of the base station, and the position based on the AP Characterize the location using one of the methods.

In the broadcast content providing terminal of the present invention, the terminal control unit requests the user information to the user information providing apparatus storing the user information of the terminal through the terminal transmitting and receiving unit and receives the user information from the user information providing apparatus, the user information It characterized in that for transmitting.

In the broadcast content providing terminal of the present invention, the user information includes at least one of gender, age, address, additional service, occupation, hobby, and screen resolution.

In the broadcast content providing terminal of the present invention, the broadcast data includes the content identifier together with the content, and the terminal controller parses the broadcast data to select the content corresponding to the identifier.

In the broadcast content providing terminal of the present invention, the terminal control unit selects the content by comparing the identifier previously received through the terminal transmitting and receiving unit and the identifier included in the broadcast data.

In the broadcast content providing terminal of the present invention, the identifier may be a mobile identification number (MIN), an electronic serial number (ESN), a mobile directory number (MDN), an international mobile station identity (IMSI), or a temporary mobile subscriber identity (TMSI). ), At least one terminal identification number of an International Mobile Equipment Identity (IMEI), and a Mobile Station International ISDN Number (MSISDN), and the terminal control unit selects content by referring to the terminal identification number included in broadcast data. It features.

Broadcast content method of the present invention for achieving the above object, the tracking step of tracking the location of the terminal, the tracking result in the tracking step when the terminal is located in a certain area to check the user information of the terminal And selecting the content based on the location information and the user information of the terminal, and transmitting the broadcast data including the selected content.

In the broadcast content providing method of the present invention, the selecting step is characterized by selecting the content by grasping the moving direction or the moving speed of the terminal according to the location information of the terminal tracked in the tracking step.

In the broadcast content providing method of the present invention, the transmitting step is characterized by transmitting the content with the identifier of the content in the broadcast data.

In the broadcast content providing method of the present invention, the identifier includes an identification number of the terminal.

The broadcast content providing method of the present invention may further include an identifier transmitting step of transmitting an identifier to the terminal before the transmitting step.

In the broadcast content providing method of the present invention, the tracking step is to track the location of the plurality of terminals, the selection step is to check the user information of the plurality of terminals when the plurality of terminals are located in a certain area as a result of the tracking in the tracking step The content may be selected based on location information of the plurality of terminals and user information of the plurality of terminals.

In order to achieve the above object, the broadcast content providing method of the present invention includes a confirmation step of confirming a location and an information transmission step of transmitting location information and user information when the location is determined as a result of the confirmation in the confirmation step. And a receiving step of receiving broadcast data including the selected content based on the location information and the user information, and a display step of selecting and displaying the content from the received broadcast data.

In the broadcast content providing method of the present invention, the broadcast data received in the receiving step includes an identifier of the content together with the content, and the displaying step includes parsing the broadcast data to select content corresponding to the identifier. It features.

In the broadcast content providing method of the present invention, the displaying step is characterized in that the content is selected by comparing the previously received identifier with the identifier included in the broadcast data.

In the broadcast content providing method of the present invention, the identifier included in the broadcast data includes a terminal identification number, and the display step is characterized in that the content is selected by referring to the terminal identification number included in the broadcast data. do.

According to the present invention, it is possible to select content based on the location of the terminal and to match the preference or taste of the terminal user to the terminal.

According to the present invention, the content selected according to the location and user information of the plurality of terminals can be simultaneously transmitted to the plurality of terminals without transmitting the content one-to-one to each of the plurality of terminals, thereby reducing the load due to data transmission. .

According to the present invention, content to be transmitted to various terminals can be broadcast at once without transmitting the content with each path designation, thereby reducing the network load.

According to the present invention, not only the position of the terminal but also the user's convenience can be selected and transmitted according to the moving direction or the moving speed of the terminal.

1 is a block diagram of a content providing system according to an exemplary embodiment of the present invention.
2 is a block diagram of a content providing apparatus according to the embodiment of FIG. 1.
3 is a block diagram of a terminal provided with content according to an embodiment of the present invention.
4 is an exemplary view of a situation in which content is provided according to an embodiment of the present invention.
5 is an exemplary view illustrating a situation in which content is provided according to another embodiment of the present invention.
6 is an exemplary view illustrating a situation in which content is provided according to another embodiment of the present invention.
7 is an exemplary view showing content provided according to an embodiment of the present invention.
8 is a flowchart illustrating a content providing method according to an embodiment of the present invention.
9 is a flowchart illustrating a content providing method according to another embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in describing in detail the operating principle of the preferred embodiment of the present invention, if it is determined that the detailed description of the related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used for parts having similar functions and functions throughout the drawings.

1 is a block diagram of a content providing system according to an exemplary embodiment of the present invention. Referring to FIG. 1, the content providing system according to the present embodiment includes a terminal 100, a content providing device 200, a user information providing device 300, and a network 400.

The network 400 refers to a communication network for data communication and information exchange between the terminal 100, the content providing apparatus 200, and the user information providing apparatus 300. The network 400 should be interpreted as a concept including a wired network, a wireless network, and a combination thereof, which are currently developed or will be developed and commercialized, such as the Internet, an intranet, an extranet, a mobile communication network, a local area wireless communication network, and the like.

The user information providing apparatus 300 is a device that provides information about a user of the terminal 100 or information of the terminal 100 itself. The user information providing apparatus 300 of the present invention may be, for example, a subscriber database of a web service provider that can register and use user information by inputting user information, a home location register (HLR) or a home subscriber server (HSS) of a mobile communication service provider. The terminal 100 may be any database or information providing apparatus that stores and manages information of the terminal 100 or the terminal 100 user, such as a service subscriber database directly managed by the service provider of the present invention.

The user information providing apparatus 300 of the present invention may provide, for example, user information such as gender, age, address, additional service, job, hobby, and screen resolution of the terminal 100. .

The terminal 100 refers to one of all terminal devices that can transmit, receive, and display information through the network 400. The terminal 100 of the present invention can be connected to a network such as a personal computer (PC), a notebook computer, a tablet PC, an Internet Protocol TeleVision (IPTV), a personal digital assistant (PDA), a mobile phone, a portable multimedia player (PMP), a home appliance, and the like. It can be one of all terminal devices.

The terminal 100 of the present invention receives broadcast data transmitted by the content providing apparatus 200, and selects and displays specific content suitable for the terminal 100 among the corresponding data.

The content providing device 200 is an information providing device that delivers content to the terminal 100 by transmitting content in a broadcast manner.

A broadcast means that data is transmitted to an unspecified number, and a reception destination is not determined. In the present invention, the content providing apparatus 200 transmits broadcast data to one or more terminals including the terminal 100, the terminal 100 and other terminals correspond to themselves among the contents included in the broadcast data. Selected contents are displayed.

In an embodiment of the present invention, the content providing apparatus 200 tracks the location of the terminal 100 and checks whether the terminal 100 is located in a predetermined region. The content providing device 200 may be configured based on, for example, an IP (Internet Protocol) address of the terminal 100, an access point (AP) to which the terminal 100 is connected, and a base station cell in which the terminal 100 is located. The location of 100 will be tracked.

In another embodiment of the present invention, the application program, etc. of the terminal 100 confirms the position of the terminal 100 itself, the content providing apparatus 200 receives the position information of the terminal 100 from the terminal 100 By doing so, it may be confirmed that the terminal 100 is located in a predetermined region. In this case, the terminal 100 confirms the location by using a GPS (Global Positioning System) method, a triangulation method, a method of determining the position based on the base station cell, a method of determining the position based on the position of the access AP, The location information may be transmitted to the content providing apparatus 200 so that the content providing apparatus 200 may confirm that the terminal 100 is located in a predetermined region.

After the content providing apparatus 200 confirms that the terminal 100 is located in a predetermined region in this manner, the user information of the terminal 100 is checked, and the location information of the terminal 100 and the user of the terminal 100 are determined. The content to be broadcast to the terminal 100 is selected based on the information.

In the process of checking the user information of the terminal 100 by the content providing apparatus 200, for example, the content providing apparatus 200 requests user information from the terminal 100 and the user transmitted by the terminal 100. This can be done through the process of receiving information. In this case, the terminal 100 may receive the user information by transmitting and receiving a message with the user information providing apparatus 300 and transmit the same to the content providing apparatus 200.

In addition, the content providing apparatus 200 may directly request the user information of the terminal 100 from the user information providing apparatus 300, and receive and confirm the corresponding user information from the user information providing apparatus 300.

The content providing device 200 confirming the user information of the terminal 100 selects content suitable for providing to the terminal 100 based on the location information and the user information of the terminal 100.

In this case, the content providing device 200 refers to the location information of the terminal 100 to provide information related to the area where the terminal 100 is located, and the user information to provide information suitable for the user of the terminal 100. Will be referenced. That is, the content providing device 200 inquires about the surrounding area based on the location of the terminal 100, and the gender, age, address, additional service, occupation, hobby, and terminal 100 of the user of the terminal 100. Content suitable for providing to the terminal 100 is selected with reference to user information such as a screen resolution.

In an embodiment of the present invention, the content providing apparatus 200 may track the position of the terminal 100 to determine the moving direction of the terminal 100 and select content accordingly. In this case, the content providing device 200 may determine the moving direction of the terminal 100 according to the position of the terminal 100 that is sequentially changed.

In another embodiment of the present invention, the content providing apparatus 200 may track the position of the terminal 100 to determine the moving speed of the terminal 100 and select content accordingly. In this case, the content providing device 200 may determine the moving speed of the terminal according to the position of the terminal 100 changed for a predetermined time.

After the content providing apparatus 200 selects the content, the content providing apparatus 200 generates broadcast data including the selected content and broadcasts the data. In this case, the broadcast data transmitted by the content providing apparatus 200 may include not only data selected for the terminal 100 but also various other data, and the terminal 100 may include the corresponding content among the broadcast data. Select and display.

In an embodiment of the present invention, the content providing apparatus 200 may include the content and the identifier of the content in the broadcast data so that the terminal 100 can select the content included in the broadcast data. .

For example, if the identifier of the content includes the identification number of the terminal 100, the terminal 100 selects the content with reference to the identification number.

In addition, the content providing apparatus 200 may transmit the identifier of the corresponding content to the terminal 100 in advance before transmitting the broadcast data including the content. In this case, the terminal 100 may select the corresponding content by comparing the identifier received in advance with the identifier included in the broadcast data.

In an embodiment of the present invention, when the content providing apparatus 200 tracks the location of the terminal 100 and a plurality of terminals including the terminal 100 are located in a predetermined area according to the tracking result, the contents of the plurality of terminals The user information may be checked and broadcast data may be transmitted including content selected based on location information of the plurality of terminals and user information of the plurality of terminals.

The configuration and operation of the content providing apparatus 200 for broadcasting content according to the present invention will be described in more detail with reference to FIG. 2.

2 is a block diagram of a content providing apparatus 200 according to the embodiment of FIG. 1. Referring to FIG. 2, the content providing apparatus 200 according to the present exemplary embodiment includes a device transmitting and receiving unit 210, a location tracking unit 220, a device control unit 230, and a device storage unit 240.

The device transmitter / receiver 210 has an interface for data transmission and reception.

The location tracking unit 220 serves to track the location of the terminal 100. The location tracking unit 220 of the present invention may track the location of the terminal 100 based on an IP address of the terminal 100, an AP or a base station cell to which the terminal 100 is connected.

For example, when the terminal 100 is located in a certain area and accesses the AP, the location tracking unit 220 may determine the location of the terminal 100 using the location of the corresponding AP or the IP address of the terminal 100. If the terminal 100 uses the mobile communication service, the location of the terminal 100 may be tracked based on the cell of the access base station.

The device storage unit 240 is a storage of content transmitted to the terminal 100.

The device controller 230 controls the overall operation of the terminal 100 including the device transmitter / receiver 210, the location tracker 220, and the device storage 240, and may include a processor therefor. .

The device controller 230 checks the position of the terminal 100 according to the tracking result of the position tracker 220. If the terminal 100 is located in a certain region, the device controller 230 checks the user information of the terminal 100 and based on the location information of the terminal 100 and the user information of the terminal 100. The content stored in the device storage unit 240 is selected.

In the process of the device controller 230 confirming the user information of the terminal 100, for example, the device controller 230 requests user information to the terminal 100 through the device transmitter / receiver 210, and the terminal ( And receiving the user information transmitted by the device 100 through the device transmitter / receiver 210. In this case, the terminal 100 may receive corresponding user information from the user information providing apparatus 300 storing the user information of the terminal 100 and transmit the corresponding user information to the content providing apparatus 200.

Separately, the device controller 230 may request the corresponding user information from the user information providing apparatus 300 providing the user information of the terminal 100 through the device transmitter / receiver 210 and receive the received user information.

In this case, the user information referred to by the device controller 230 in selecting content may include, for example, gender, age, address, additional service, job, hobby, and screen resolution of the terminal 100. May contain information.

The device controller 230 confirming the user information of the terminal 100 selects content based on the location information and the user information of the terminal 100, which means that the device controller 230 determines the location of the terminal 100. Inquiry about the information on the surrounding area as a reference, suitable for providing to the terminal 100 by referring to the gender, age, address, additional services, occupation, hobby, screen resolution of the terminal 100, etc. of the user of the terminal 100 This means that you can select content.

For example, the device controller 230 confirms that the terminal 100 is located around the theater building according to the tracking result of the position tracking unit 220, and 20 users are referred to the user information of the terminal 100. If you are identified as a male, you will be able to select content that contains information about the action movie being shown in the theater.

In one embodiment of the present invention, the device control unit 230 may determine the moving direction of the terminal 100 according to the tracking result of the position tracking unit 220 and select the content corresponding thereto. In this case, the device controller 230 may determine the moving direction of the terminal 100 according to the position of the terminal 100 that is sequentially changed.

For example, if the terminal 100 moves in the direction of entering the building where the theater is located, the device controller 230 may select content of the movie information screened in the theater or facility information in the theater. On the contrary, if the terminal 100 moves out of the building where the theater is located, the device controller 230 may select content for restaurant information or public transportation information near the theater.

In another embodiment of the present invention, the device controller 230 may determine the moving speed of the terminal 100 according to the tracking result of the location tracker 220 and select content accordingly. In this case, the device controller 230 may determine the moving speed of the terminal according to the position of the terminal 100 changed for a predetermined time.

For example, if the terminal 100 quickly enters a building in which a theater is located, the device controller 230 may select content regarding the route information from the entrance of the building to the theater. On the contrary, if the terminal 100 slowly enters the building in which the theater is located, the device controller 230 may select content for a restaurant, a store, and entertainment facilities located in the building.

The device control unit 230 that selects content suitable for providing to the terminal 100 based on the location information and the user information of the terminal 100 generates broadcast data including the selected content, and transmits the corresponding data to the device transmission / reception unit ( Broadcast via 210.

In this case, the broadcast data transmitted by the device controller 230 may include not only data selected for the terminal 100 but also various other data, and the terminal 100 may include the terminal 100 among the broadcast data. Select and display the selected content.

In an embodiment of the present disclosure, the device controller 230 may include the content and the identifier of the content in the broadcast data so that the terminal 100 may select the content included in the broadcast data.

At this time, the identifier of the transmitted content may include, for example, a mobile identification number (MIN), an electronic serial number (ESN), a mobile directory number (MDN), an international mobile station identity (IMSI), a temporary mobile subscriber identity (TMSI), and an IMEI. The terminal 100 may include an identification number such as an International Mobile Equipment Identity (MSI) and a Mobile Station International ISDN Number (MSISDN), and the terminal 100 may select content by referring to the identification number.

In this case, the device controller 230 may transmit the identifier of the content to the terminal 100 through the device transmitter / receiver 210 in advance before the broadcast data is transmitted. In this case, the terminal 100 may select the corresponding content by comparing the identifier received in advance with the identifier of the content included in the broadcast data.

In an embodiment of the present disclosure, when the plurality of terminals including the terminal 100 are located in a predetermined region, the device controller 230 checks the user information of the plurality of terminals. The device controller 230 may select content based on location information of the plurality of terminals and user information of the plurality of terminals, and transmit broadcast data including the selected content.

For example, according to the tracking result of the location tracking unit 220, when a plurality of terminals used by women in their 30s are located in a certain area, the device controller 230 selects content containing information about the women's bag. And broadcast data including the corresponding content. In this manner, the device controller 230 may provide content suitable for each terminal by only one broadcasting, instead of repeating content transmission to each of the plurality of terminals. Through this, the device controller 230 may reduce data traffic and reduce load.

3 is a block diagram of a terminal 100 provided with content according to an embodiment of the present invention. Referring to FIG. 3, the terminal 100 according to the present embodiment includes a terminal transmitter / receiver 110, a positioning unit 120, a terminal controller 130, and a display 140.

The terminal transmitter / receiver 110 has an interface for data transmission and reception.

The positioning unit 120 checks the position of the terminal 100. Positioning unit 120 of the present invention, the GPS (Global Positioning System) method, triangulation method, the method of determining the position based on the cell of the base station connected to the terminal 100, and the terminal 100 is connected The location of the terminal 100 may be checked using a method of determining a location based on the AP.

The display unit 140 includes a CRT, a liquid crystal screen, and the like as the display device.

The terminal controller 130 controls the overall operation of the terminal 100 including the terminal transmitter / receiver 110, the positioning unit 120, and the display 140, and may include a processor therefor.

The terminal control unit 130 of the present invention, when the terminal 100 is located in a certain region as a result of the confirmation of the positioning unit 120, the location information of the terminal 100 confirmed by the positioning unit 120 and the terminal 100 Transmits the user information to the content providing device 200 through the terminal transmitter / receiver 110.

At this time, the terminal control unit 130, for example, requests the user information of the terminal 100 to the user information providing apparatus 300 that stored the user information of the terminal 100 through the terminal transmission and reception unit 110, The user information may be received from the user information providing device 300 through the terminal transmitter / receiver 110 and transmitted to the content providing device 200.

In this case, the user information transmitted from the terminal controller 130 to the content providing apparatus 200 may include gender, age, address, additional service, job, hobby, and screen resolution of the terminal 100. May contain information.

Thereafter, the terminal controller 130 receives the broadcast data transmitted by the content providing apparatus 200 through the terminal transmitter / receiver 110. In this case, the broadcast data transmitted by the content providing apparatus 200 includes content selected based on location information of the terminal 100 and user information of the terminal 100. The terminal controller 130 selects the corresponding content from the received broadcast data and displays the content on the display 140.

In one embodiment of the present invention, the broadcast data received by the terminal controller 130 includes an identifier of the corresponding content together with the selected content. In this case, the terminal controller 130 may parse the received broadcast data and select content corresponding to the corresponding identifier.

In this case, the terminal controller 130 may receive and store a corresponding identifier from the content providing apparatus 200 before receiving the broadcast data so that the terminal controller 130 can select the content from the broadcast data. The terminal controller 130 may identify the corresponding content by comparing the content identifier included in the broadcast data with the previously received identifier.

In addition, the identifier of the content included in the broadcast data may include an identification number, such as MIN, ESN, MDN, IMSI, TMSI, IMEI, and MSISDN associated with the terminal 100, the terminal control unit 130 The content corresponding to the terminal 100 may be selected and displayed on the display unit 140 by referring to the identification number.

An example of selecting content according to location information and user information according to the present invention will be described in more detail with reference to FIGS. 4 to 6.

4 is an exemplary view of a situation in which the content providing apparatus 200 selects and provides content according to an embodiment of the present invention. 4A illustrates a case where the terminal 100 is located at a ticket office of a baseball field, and FIG. 4B illustrates a case where the terminal 100 is located at a baseball gate entrance.

Referring to FIG. 4A, the terminal 100 possessed by the user is located near the ticket office of the baseball field, and the AP 250 is located near the ticket office. In this case, the content providing device 200 confirms that the terminal 100 is located near the ticket office as the terminal 100 accesses the AP 250.

In this case, the content providing device 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing device 300, for example, confirms that the hobby of the user of the terminal 100 is watching sports. do.

Thereafter, the content providing device 200 may select content for baseball game or baseball game information currently in progress, and transmit broadcast data including the selected content.

Referring to FIG. 4B, the terminal 100 possessed by the user is located near the entrance of the baseball field, and the AP 260 is located near the entrance. In this case, the content providing device 200 confirms that the terminal 100 is located near the entrance as the terminal 100 accesses the AP 260.

In this case, the content providing device 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing device 300, for example, confirms that the hobby of the user of the terminal 100 is watching sports. do.

Thereafter, the content providing device 200 may select content of a moving path from the entrance to the seat for watching baseball, and transmits broadcast data including the selected content. In this case, the content providing device 200 may receive the seat information of the admission ticket purchased by the user through a message transmission and reception with the separate device.

5 is an exemplary view illustrating a situation in which the content providing apparatus 200 selects and provides content according to another embodiment of the present invention. 5A illustrates a case where the terminal 100 moves inside the baseball field, and FIG. 5B illustrates a case where the terminal 100 moves out of the baseball field.

Referring to FIG. 5A, the terminal 100 possessed by a user enters a baseball field, an AP 260 is located at a baseball gate entrance, and an AP 270 is located inside a baseball field. In this case, the content providing device 200 confirms the movement direction of the terminal 100 moving inside the baseball field as the terminal 100 sequentially accesses the AP 260 and the AP 270.

In this case, the content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300, for example, confirms the gender of the user of the terminal 100.

In this case, if the user of the terminal 100 is a male, the content providing device 200 may select content for baseball game or baseball game information currently in progress and transmit broadcast data including the selected content. If the user of the terminal 100 is a female, the content providing device 200 selects content representing a location of a store that sells sportswear or a hat or the like and detailed information of the sale product in a baseball field, and selects the selected content. It will be possible to send broadcast data that it contains.

Referring to FIG. 5B, the terminal 100 possessed by the user is moved out of the baseball field, the AP 270 is located inside the baseball field, and the AP 260 is located at the entrance and exit of the baseball field. In this case, the content providing device 200 confirms the movement direction of the terminal 100 moving outside the baseball field as the terminal 100 sequentially accesses the AP 270 and the AP 260.

In this case, the content providing apparatus 200 receives user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300, and confirms, for example, address information of the user of the terminal 100.

Thereafter, the content providing device 200 selects content representing information on public transportation information or traffic conditions from a baseball field to a location of a corresponding address, and transmits broadcast data including the selected content.

6 is an exemplary view of a situation in which the content providing apparatus 200 selects and provides content according to another embodiment of the present invention. FIG. 6A illustrates a case where the terminal 100 moves slowly from the ticket booth of the baseball field to FIG. 6B, and FIG. 6B illustrates a case where the terminal 100 rapidly moves from the ticket office of the baseball field to the doorway.

Referring to (a) of FIG. 6, the terminal 100 possessed by the user is moving at a relatively slow speed from the ticket office to the entrance, the AP 250 is located at the ticket office, and the AP 260 is located at the entrance. It is located. In this case, the content providing apparatus 200 may check the moving speed of the terminal 100 according to a time interval in which the terminal 100 accesses the AP 250 and accesses the AP 260.

In this case, the content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300, for example, confirms the gender of the user of the terminal 100.

In this case, if the user of the terminal 100 is a male, the content providing apparatus 200 may select content for a game or a game currently in progress and transmit broadcast data including the selected content. If the user of the terminal 100 is a female, the content providing device 200 selects content representing a location of a store that sells sportswear or a hat or the like and detailed information of the sale product in a baseball field, and selects the selected content. It will be possible to send broadcast data that it contains.

Referring to (b) of FIG. 6, the terminal 100 possessed by the user is moving from the ticket office to the entrance at a relatively high speed, the AP 250 is located at the ticket office, and the AP 260 is located at the gateway. It is located. In this case, the content providing apparatus 200 may check the moving speed of the terminal 100 according to a time interval in which the terminal 100 accesses the AP 250 and accesses the AP 260.

The content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300, and confirms information about a baseball team that the user of the terminal 100 supports. do.

In addition, the content providing device 200 may select content on a moving path in a direction of a cheering seat of a baseball team cheering by the user, and transmit broadcast data including the corresponding content. In this manner, the user of the terminal 100 in a hurry can move to a baseball viewing place more quickly and conveniently.

In the embodiments described with reference to FIGS. 4 to 6, the APs 250, 260, and 270 and the content providing device 200 are illustrated and described as separate devices, but according to the embodiments, the APs 250, 260, and 270 are described. ) And the content providing device 200 may be implemented as a single device, which is also included in the technical scope of the present invention. In addition, in the embodiment described with reference to FIGS. 4 to 6, the contents of checking the position, the moving direction, and the moving speed of the terminal 100 based on the APs 250, 260, and 270 have been described. It is possible to determine the position, movement direction, movement speed, etc. of the terminal 100 through various other methods, which are also included in the technical scope of the present invention.

In the embodiment described with reference to FIGS. 4 to 6, the baseball field is taken as an example, but the technical scope of the present invention is not limited thereto, and the service according to the present invention may be provided in any indoor or outdoor environment including other sports facilities such as a soccer field and a basketball court. It is possible.

An example of content visually provided to the user by the terminal 100 according to the present invention will be described in more detail with reference to FIG. 7.

7 is an exemplary view showing content provided according to an embodiment of the present invention. FIG. 7 illustrates a state in which the terminal 100 receives and parses broadcast data transmitted from the content providing apparatus 200 and selects and displays contents suitable for the terminal 100.

FIG. 7A assumes a display state of contents provided when the terminal 100 is located near a baseball field and the user of the terminal 100 is a male. In (a) of FIG. 7, contents about a game date, a progress state, a score, a starting pitcher, and the like for a game being played at a baseball field are represented.

FIG. 7B assumes a display state of contents provided when the terminal 100 is located near a baseball field and the user of the terminal 100 is a female. In FIG. 7B, contents about a location, a sale item, a price, and the like of a store that sells baseball items are represented.

In this manner, the user of the terminal 100 may be automatically provided with the contents corresponding to the location of the terminal 100 and the user of the terminal 100 to visually check.

A process of providing content and displaying the content in a broadcast manner according to the present invention will be described in more detail with reference to FIGS. 8 to 9.

8 is a flowchart illustrating a content providing method according to an embodiment of the present invention. Referring to FIG. 8, the content providing apparatus 200 tracks the location of the terminal (S810). In operation S810, the content providing apparatus 200 may track the location of the terminal 100 based on, for example, an IP address of the terminal 100, an AP or a base station cell to which the terminal 100 is connected. have.

The content providing apparatus 200 confirms that the terminal 100 is located in a predetermined region according to the tracking result of the position of the terminal 100 in step S810 (S820).

After operation S820, the content providing apparatus 200 receives and confirms user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 (S830).

The content providing apparatus 200 selects content to be included in broadcast data based on the location information of the terminal 100 and the user information of the terminal 100 (S840).

In operation S840, the content providing apparatus 200 may select content by grasping the moving direction or the moving speed of the terminal 100 according to the location information of the terminal 100, for example.

Thereafter, the content providing device 200 transmits broadcast data including the content selected in step S840 (S850).

In operation S850, the content providing apparatus 200 may include the content and the identifier of the content in a broadcast and transmit the content. At this time, the identifier of the content may include an identification number of the terminal 100, the terminal 100 can identify the content in the broadcast data using it.

In addition, the content providing apparatus 200 transmits the identifier of the content in advance to the terminal 100 before transmitting the broadcast data in step S850, and broadcast data using the identifier previously received by the terminal 100. You can also let the content identify the.

In an embodiment of the present invention, the content providing apparatus 200 tracks the locations of the plurality of terminals, and confirms that the plurality of terminals are located in a predetermined region as a result of the tracking. In this case, the content providing apparatus 200 may receive and confirm user information of a plurality of terminals, and select content based on location information of the plurality of terminals and user information of the plurality of terminals. The content providing apparatus 200 may include the selected data in the broadcast data and transmit the same, and may provide the content to a plurality of terminals in one transmission.

9 is a flowchart illustrating a content providing method according to another embodiment of the present invention. Referring to FIG. 9, the terminal 100 checks the current position of the terminal 100 (S910). In step S910, the terminal 100 refers to, for example, a GPS method, a triangulation method, a method of determining the location of the terminal 100 based on a cell of the base station, and an AP to which the terminal 100 accesses. It will be possible to determine the current location of the terminal 100 using a method such as grasping the location.

In addition, the terminal 100 confirms that the terminal 100 is located in a certain region according to the result of checking the position of the terminal 100 in step S910 (S920).

After confirming that the terminal 100 is located in a certain region in step S920, the terminal 100 transmits the checked location information of the terminal 100 and user information of the terminal 100 to the content providing apparatus 200 (S930).

Thereafter, the terminal 100 receives broadcast data including content selected based on the corresponding location information and the user information (S940).

The terminal 100 receiving the broadcast data in step S940 selects the content selected for the terminal 100 from the corresponding data in operation S950 and displays the content on a display device so that the user visually recognizes it in operation S960. .

In one embodiment of the present invention, the terminal 100 in step S940 receives the broadcast data including the identifier of the content together with the content, and in step S950 the terminal 100 parses the broadcast data The content corresponding to the identifier can be selected.

In this case, before receiving the broadcast data in step S940, the terminal 100 previously receives a content identifier from the content providing apparatus 200, and in step S950, the terminal 100 is included in the previously received identifier and broadcast data. Content can be selected by comparing the identifiers.

In addition, when the terminal 100 receives the broadcast data including the identifier of the corresponding content together with the content in operation S940, the content identifier may include an identification number of the terminal 100, and in operation S950. The terminal 100 may select content using the corresponding identification number.

As described above and described with reference to a preferred embodiment for illustrating the technical idea of the present invention, the present invention is not limited to the configuration and operation as shown and described as such, without departing from the scope of the technical idea It will be understood by those skilled in the art that many changes and modifications to the present invention are possible. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

According to the present invention, it is possible to select content suitable for the location of the terminal and the taste or taste of the terminal user and transmit the content to the terminal, and select and transmit the content based on the moving direction or the moving speed of the terminal. In this case, data can be transmitted to a plurality of terminals at once using a broadcast transmission method, and various data transmitted to several terminals can be transmitted at once, thereby providing various information while minimizing network load.

100: terminal
110: terminal transmission and reception unit
120: positioning unit
130: terminal control unit
140: display unit
200: content providing device
210: device transmission and reception unit
220: location tracking unit
230: device control unit
240: device storage
250, 260, 270: access point
300: user information providing device
400: network

Claims (29)

A terminal for selecting and displaying contents included in the data when receiving broadcast data; And
The location of the terminal is tracked to confirm the user information of the terminal when the terminal is located in a certain area, select the content based on the location information and the user information of the terminal, and broadcast the content including the selected content. A content providing device for transmitting data;
Broadcast content providing system comprising a. Device transmitting and receiving unit for transmitting and receiving data;
A device storage unit for storing contents;
Location tracking unit for tracking the location of the terminal; And
As a result of tracking the location tracking unit, when the terminal is located in a certain region, the user information of the terminal is checked and the content stored in the device storage unit is selected based on the location information of the terminal and the user information, and the selected content. Device control unit for transmitting broadcast data including a device transmission and reception unit including;
Broadcast content providing apparatus comprising a. The method of claim 2, wherein the location tracking unit
And a location of the terminal based on an IP (Internet Protocol) address of the terminal, an access point (AP) to which the terminal accesses, or a base station cell. The apparatus of claim 2, wherein the device control unit
And requesting the user information from the terminal and receiving the user information from the terminal to confirm the user information. The apparatus of claim 2, wherein the device control unit
The user information providing apparatus storing the user information of the terminal through the device transmitting and receiving unit and requesting the user information and receiving the user information from the user information providing apparatus and confirming the user information. Content providing device. The apparatus of claim 2, wherein the device control unit
Broadcast content method, characterized in that for selecting the content by identifying the direction of movement of the terminal according to the location information of the terminal. The apparatus of claim 2, wherein the device control unit
Broadcast content method, characterized in that for selecting the content by identifying the moving speed of the terminal according to the location information of the terminal. The method of claim 2,
The user information includes at least one of gender, age, address, value added service, job, hobby, screen resolution,
And the device control unit selects the content to be provided to the user of the terminal according to the user information. The apparatus of claim 2, wherein the device control unit
And an identifier of the content in the broadcast data together with the content to transmit the content. The method of claim 9, wherein the identifier is
Broadcast content providing device comprising an identification number of the terminal. The apparatus of claim 9, wherein the device control unit
And the identifier is transmitted to the terminal before transmitting the broadcast data. The apparatus of claim 2, wherein the device control unit
As a result of tracking the location tracking unit, when the plurality of terminals are located in a certain region, the user information of the plurality of terminals is checked and the contents stored in the device storage unit are selected based on the location information of the plurality of terminals and the user information of the plurality of terminals. And transmitting the broadcast data including the selected content through the device transmitter / receiver. Terminal transmitting and receiving unit for transmitting and receiving data;
A display unit for expressing information;
A positioning unit for checking a position; And
When the location check unit is located in a predetermined region, the determined location information and user information are transmitted through the terminal transmitter and receiver, and the broadcast data including content selected based on the location information and the user information through the terminal transmitter and receiver. A terminal controller for selecting the content from the broadcast data and displaying the content on the display unit;
Broadcast content providing terminal comprising a. The method of claim 13, wherein the positioning unit
Broadcast method, characterized in that the location is confirmed using one of the Global Positioning System (GPS) method, triangulation method, the method of determining the position based on the cell of the base station, and the method of determining the position based on the AP Content providing terminal. The method of claim 13, wherein the terminal control unit
The user terminal provides the user information to the user information providing apparatus storing the user information of the terminal through the terminal transmitter and receiver and receives the user information from the user information providing apparatus and transmits the user information. Content provision terminal. The method of claim 13, wherein the user information is
Broadcast content providing terminal comprising at least one information of gender, age, address, additional services, occupation, hobby, screen resolution. The method of claim 13,
The broadcast data includes an identifier of the content along with the content,
And the terminal controller parses the broadcast data and selects the content corresponding to the identifier. The method of claim 17, wherein the terminal control unit
And the content is selected by comparing the identifier previously received through the terminal transmitter and receiver with the identifier included in the broadcast data. The method of claim 17,
The identifiers include Mobile Identification Number (MIN), Electronic Serial Number (ESN), Mobile Directory Number (MDN), International Mobile Station Identity (IMSI), Temporary Mobile Subscriber Identity (TMSI), International Mobile Equipment Identity (IMEI), and MSISDN At least one terminal identification number of the (Mobile Station International ISDN Number),
And the terminal controller selects the content by referring to the terminal identification number included in the broadcast data. A tracking step of tracking the location of the terminal;
A selection step of checking user information of the terminal and selecting content based on the location information of the terminal and the user information when the terminal is located in a predetermined region as a result of the tracking in the tracking step; And
A transmission step of transmitting broadcast data including the selected content;
Broadcast content providing method comprising a. The method of claim 20, wherein said selecting step
The content method of the broadcast method, characterized in that for selecting the content by grasping the moving direction or the moving speed of the terminal according to the location information of the terminal tracked in the tracking step. The method of claim 20, wherein the transmitting step
And a content identifier of the content in the broadcast data together with the content. The method of claim 22, wherein the identifier is
Broadcast content providing method comprising an identification number of the terminal. 23. The method of claim 22, wherein prior to said transmitting step
And an identifier transmission step of transmitting the identifier to the terminal. The method of claim 20,
The tracking step tracks the locations of the plurality of terminals,
In the selecting step, when the plurality of terminals are located in a certain region as a result of the tracking in the tracking step, checking the user information of the plurality of terminals and selecting contents based on the location information of the plurality of terminals and the user information of the plurality of terminals. Broadcast content providing method, characterized in that. Confirming the location;
An information transmission step of transmitting the location information and the user information when located in the predetermined region as a result of the confirmation in the confirmation step;
A receiving step of receiving broadcast data including content selected based on the location information and the user information; And
A display step of selecting and displaying the content from the received broadcast data;
Broadcast content providing method comprising a. The method of claim 26,
The broadcast data received in the receiving step includes the content and the identifier of the content,
And displaying the content by broadcasting the data corresponding to the identifier by parsing the broadcast data. The method of claim 27, wherein the displaying step
And the content is selected by comparing the previously received identifier with the identifier included in the broadcast data. The method of claim 27,
The identifier included in the broadcast data includes a terminal identification number,
In the displaying step, the content is provided by the broadcast method, wherein the content is selected by referring to the terminal identification number included in the broadcast data.

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