KR20120010578A - Server and method for providing local terminals with interactive contents service - Google Patents

Server and method for providing local terminals with interactive contents service Download PDF

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KR20120010578A
KR20120010578A KR1020100069363A KR20100069363A KR20120010578A KR 20120010578 A KR20120010578 A KR 20120010578A KR 1020100069363 A KR1020100069363 A KR 1020100069363A KR 20100069363 A KR20100069363 A KR 20100069363A KR 20120010578 A KR20120010578 A KR 20120010578A
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interactive content
content
local terminal
interactive
user
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KR1020100069363A
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Korean (ko)
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성상엽
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(주)인텔리안시스템즈
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8545—Content authoring for generating interactive applications

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  • Marketing (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
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  • Physics & Mathematics (AREA)
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  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a server and a method for providing an interactive content service to a local terminal. The present invention relates to generating and transmitting interactive content to a local terminal, and transmitting the interactive content to the local terminal. By receiving a user's selection input signal for the interactive content, interactive communication with the user viewing the content is possible.

Figure P1020100069363

Description

SERVER AND METHOD FOR PROVIDING LOCAL TERMINALS WITH INTERACTIVE CONTENTS SERVICE}

The present invention relates to a technology for transmitting interactive content to a local terminal installed in an offline store or the like, and receiving information on the interactive content to exchange information with a customer.

Most companies use various media to advertise their products for sale or promotion.

Recently, thanks to the rapid development of digital technology, it is possible to advertise products through digital devices.

For example, a large discount store advertises a specific product through an LCD monitor, and a consumer can check the advertisement to determine a product to purchase.

The content for advertising a product may be provided from a centrally managed local server, and each local server may provide advertisement content specialized for each local terminal by reflecting the types of products located around the local terminal.

Customers who visited the discount store can check the advertisement displayed on the LCD monitor and check the information on the products of interest.

Advertisement content provided in a conventional large discount store is a one-way content generated and supplied by a company that generates the content, and cannot receive any feedback from the customer.

In other words, the system for providing the advertisement contents provides only the service of exposing predetermined contents through the display and unilaterally exposing them to the customers without exchanging information with the clients.

Therefore, it is difficult for an advertiser or a company that supplies related products to check customer opinions such as customer reactions, requirements, and improvements.

Interactive content service providing server according to an embodiment of the present invention is a bidirectional content generation unit for generating interactive content, a scheduling processor for scheduling to transmit the generated interactive content to a local terminal, and from the local terminal to the local terminal It may include a selection input signal receiving unit for receiving a selection input signal of the user for the interactive content transmitted and displayed on the local terminal.

According to an aspect of the present invention, there is provided a method of providing an interactive content service, the method comprising: generating interactive content from content, scheduling the generated interactive content to be transmitted to a local terminal, and transmitting from the local terminal to the local terminal. And receiving a user's selection input signal for the interactive content displayed on the local terminal.

According to an embodiment of the present invention, interactive communication with a user viewing content is possible.

According to an embodiment of the present invention, marketing data such as a user's awareness of a brand, a manufacturer of a product, a response, a request to an improvement, etc. may be collected in real time.

According to one embodiment of the present invention, by using the information collected through a predetermined event provided through the content to view the content, it is possible to collect the consciousness of the corresponding product for the user.

According to an embodiment of the present invention, by providing different content according to the information input from the user viewing the content, it is possible to target the advertisement for each user.

According to one embodiment of the invention, it is possible to change the content quickly to reflect the needs of the user.

According to an embodiment of the present invention, by providing a wireless Internet environment in two-way communication, it is possible to reduce the maintenance cost compared to a wired network.

1 is a diagram illustrating a service system for providing an interactive content service according to an embodiment of the present invention.
2 is a block diagram illustrating an interactive content service providing server according to an embodiment of the present invention.
3 is a diagram illustrating an interactive content organization table that provides interactive contents according to an embodiment of the present invention.
4 is a block diagram illustrating an interactive content generating unit according to an embodiment of the present invention.
5 is a diagram illustrating a design tool provided by an interactive content generating unit according to an exemplary embodiment of the present invention.
6 is a diagram illustrating a module for generating a touch user interface according to an embodiment of the present invention.
FIG. 7 is a diagram for explaining a specific example of a user interface designer tool for generating a touch user interface according to one embodiment of the present invention.
8 is a diagram illustrating a module for generating a flow viewer of a touch user interface according to one embodiment of the present invention.
9 is a diagram illustrating a touch user interface flow viewer tool in detail according to an embodiment of the present invention.
10 is a diagram for explaining an example of inputting a flow condition of a touch user interface.
11 is a flowchart illustrating a method of setting a flow condition according to an embodiment of the present invention.
12 to 18 are diagrams illustrating specific embodiments of interactive content displayed on a local terminal according to an embodiment of the present invention.
19 illustrates an initial screen of interactive content according to an embodiment of the present invention.
20 is a flowchart illustrating a method of providing an interactive content service according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the present invention, when it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definitions of the terms should be made based on the contents throughout the specification. Like reference numerals in the drawings denote like elements.

1 is a diagram illustrating a service system 100 for providing an interactive content service according to an embodiment of the present invention.

The service system 100 according to an embodiment of the present invention schedules and provides interactive content to a local terminal such as a monitor installed in a large discount store using the interactive content service providing server 110, and provides the provided interactive content. Feedback information may be collected from a viewing user.

To this end, the interactive content service providing server 110 may collect advertisement content for a specific product from a content provider (CP) and process the interactive content.

In this case, processing into the interactive content may be edited from the user terminal 120 connected through a network.

As used herein, the interactive content may include survey content, quiz event content, detailed description content about a specific product, recipe information content, and the like, in addition to the advertisement content.

For example, the content provider provides advertisement contents for various goods, and generates interactive content in which link information for viewing the advertisement contents is inserted according to an edit signal input from the user terminal 120. Can be.

More specifically, when a user located in a large discount store for viewing the interactive content touches a specific button among a plurality of buttons displayed on the interactive content on the monitor, the interactive content service providing server 110 touches the touch. Advertisement content for a particular product corresponding to may be provided and scheduled to be displayed on the monitor.

As another example, the content provider may provide the interactive content service providing server 110 with a questionnaire list on a specific topic.

In this case, the interactive content service providing server 110 may process the received questionnaire list into interactive content and schedule it to be output to the monitor.

That is, the interactive content generated by the interactive content service providing server 110 includes an input window for receiving input of feedback information by a touch from a user who views the questionnaire list along with a questionnaire list provided from the content provider. It can be created as content.

When the user who views the questionnaire list inputs feedback information by a touch on the monitor, the interactive content service providing server 110 may receive feedback information from the monitor.

Due to the nature of large discount stores, similar products are placed in the same area for ease of management and purchase. To this end, local terminals may be grouped by the region where they are located.

In other words, local terminals located in a specific area where industrial products are displayed may be grouped into a group A as shown in FIG. 1, and local terminals located in a specific area where food products are displayed may be grouped into a group B.

That is, the local terminal 130 belonging to the group A may display the interactive content related to the industrial product, and the local terminal 150 belonging to the group B may display the interactive content related to the food product.

Information related to grouping of these local terminals may be stored in a grouping information database, which may be included in the interactive content service providing server 110 or externally located to the network with the interactive content service providing server 110. Can be connected.

Local terminals according to an embodiment of the present invention can be managed through a local server.

For example, the local terminals belonging to the group B receive and display interactive content from the local server 140, and the local server 140 may be implemented in a structure connected to the interactive content service providing server 110 through a network. It may be.

In this case, various templates required to display the interactive content may be recorded in the local server 140, and the local server 140 may provide a template specialized for each local terminal to effectively display the interactive content.

The interactive content service providing server 110 may edit a template based on the interactive content.

For example, the interactive content service providing server 110 may edit and proceed with various events using a predefined template.

The interactive content providing server 110 according to an embodiment of the present invention may provide interactive contents without restriction of a location to a local terminal having a display based on software and hardware based on Windows OS or Linux.

The communication between the interactive content service providing server 110 and each local terminal may be applied in various ways.

The communication connection from the inside of the store (local server) to each local terminal may be implemented in a wireless form in consideration of problems such as inconvenience of installation work, high cost, and aesthetic damage due to cabling. For example, in order to prevent the inconvenience of having to re-wire every time the merchandise display changes, it is desirable to connect wirelessly to each local terminal in the store.

One way to wirelessly connect local terminals is to use a wireless access point (AP). That is, at each store, at least one wireless access point (AP) is installed to include all the local terminals in the store in the communication coverage, and each wireless terminal has a wireless communication modem that can communicate with the wireless AP. Can be.

Each local terminal in the store may communicate with the wireless AP through, for example, Wi-Fi communication. The section from each wireless AP to the interactive content service providing server 110 may be connected through a communication network 220 such as, for example, the Internet or a dedicated communication line.

Alternatively, it is possible to connect the local terminals in the store to the interactive content service providing server 110 through another communication method. As one example, it may be connected via a mobile communication network.

To this end, each local terminal should be equipped with a mobile communication modem, the interactive content service providing server 110 should be connected to the mobile communication network.

In the case of the Republic of Korea, high-speed data communication is possible according to the High-Speed Downlink Packet Access (HSDPA) protocol in a WCDMA mobile communication network environment. To take advantage of this environment, a local terminal can be equipped with a dedicated HSDPA modem.

Therefore, the interactive content service providing server 110 and each of the local terminals are capable of bidirectional communication with each other according to the HSDPA protocol through the WCDMA network.

In addition, mobile WiMAX may be applied to a communication scheme.

If the area of the store is not very wide, the Zigbee communication method or the Bluetooth communication method may be used for communication with the local terminal in the store.

In addition, it will be obvious that a newly developed communication method may be used in the present invention.

According to an embodiment of the present invention, by providing a wireless Internet environment in two-way communication, it is possible to reduce the maintenance cost compared to the wired network, and to more conveniently perform the movement and installation of the local terminal.

As a result, according to an embodiment of the present invention, interactive communication with a user viewing content is possible, and marketing such as user's awareness, reaction, demand to improvement of a brand, a manufacturer, etc. of a product is possible. Data can be collected in real time.

2 is a block diagram illustrating an interactive content service providing server 200 according to an embodiment of the present invention.

The interactive content service providing server 200 according to an exemplary embodiment of the present invention may include an interactive content generator 210, a scheduling processor 220, and a selection input signal receiver 240.

The interactive content generator 210 may generate interactive content from content received from a content provider.

For example, the interactive content generation unit 210 may receive an edit control signal according to the editing of the content from a user terminal connected through a web, and generate the interactive content based on the received edit control signal. have.

The scheduling processor 220 may schedule the generated interactive content to be transmitted to the local terminal.

In this case, the interactive content service providing server 200 according to an embodiment of the present invention may provide the interactive content to the local terminal based on an interactive content organization table.

The interactive content organization table will be described in detail with reference to FIG. 3.

3 is a diagram illustrating an interactive content organization table 300 that provides interactive content according to an embodiment of the present invention.

The interactive content organization table 300 may include terminal identification information, group identification information corresponding to each of the local terminals, and information on the type of interactive content to be provided.

Referring to FIG. 3, the interactive content organization table 300 may include a terminal identification field, a group identification field, and an interactive content type field to store the information for each local terminal.

As a specific example, the interactive content organization table 300 may store '208.111.111.1', which is network address information of the local terminal 1, as terminal identification information for the local terminal 1 as shown by reference numeral 310.

In addition, corresponding to the terminal identification information, it can be stored on the group identification information field of the interactive content organization table 300 that the local terminal 1 belongs to 'Group A'.

In addition, the interactive content organization table 300 may store information on the type of interactive content to be provided to the local terminal 1 in response to the terminal identification information. As indicated by reference numeral 310, the local terminal 1 may be provided with interactive contents for a product advertisement.

In addition, the scheduling processor 220 may schedule interactive content in consideration of a specific time or feedback of a user.

The selection input signal receiver 240 may receive a selection input signal of the user for the interactive content transmitted from the local terminal to the local terminal and displayed on the local terminal.

In other words, the user may view the interactive content displayed on the user's local terminal and perform a selection input selected through the local terminal in response to the interactive content.

For example, when the interactive content includes a questionnaire list on a specific topic, the user who views the interactive content may perform a selection input by selecting a specific number for the multiple-choice question displayed in the questionnaire list. .

The local terminal receiving the input selection input may generate a selection input signal processed in a data format for transmission to the interactive content service providing server through a network, and transmit the selection input signal to the selection input signal receiver 240.

The selection input signal according to an embodiment of the present invention may include terminal identification information and network address information for the local terminal.

If local terminals are designated for each group, the interactive content service providing server may generate interactive contents specialized for each group, and provide a service using at least one of the terminal identification information and the network address information. .

For example, the selection input receiver 240 extracts at least one piece of information from the terminal identification information and the network address information, and the scheduling processor 220 uses the extracted information to provide the interactive content to the local terminal. Can be controlled to schedule.

The network address information according to an embodiment of the present invention may include IP (Internet Protocol) address information of a set top box interworking with the local terminal.

Interactive content service providing server 200 according to an embodiment of the present invention may further include a template providing unit 230.

The template may be interpreted as an application that supports a format in which interactive content is displayed on a monitor, and the templates provided by the template provider 230 may be stored in a local terminal or a local server linked with the local terminal.

In other words, the template may be stored in a local server or a local terminal interworking with the local terminal, and the stored template may control the local terminal to display the scheduled interactive content.

Interactive content according to an embodiment of the present invention may include a survey content, quiz event content, detailed description content for a particular product.

Thus, the template for the questionnaire can be implemented in the form of a multiple choice question in the form of inputting n multiple choice questions, and the template for the quiz is implemented in the form of inputting one multiple choice five choice multiple choice question. It is possible. In addition, the template for the quiz can be implemented in the form of pre-defining the correct answer for the five-choice multiple choice and additionally register the content of the correct answer and the wrong answer.

The template for detailed description of a specific product can be implemented in the form of displaying eight lists and registering the details and details.

The interactive content service providing server 200 may provide a download function of a content. The template for downloading may support a download interface in which detailed contents of eight lists can be registered.

Interactive content provided through the scheduling processor 220 may be displayed on the local terminal based on the template.

For example, the scheduling processor 220 may transmit template information for representing the interactive content to the local terminal.

The local terminal or the local server storing the templates in advance may check the template information provided by the scheduling processor 220, read the specific template, and display the interactive content scheduled.

The interactive content service providing server 200 according to an embodiment of the present invention may further include a grouping information database 260.

As mentioned above, the local terminals may be grouped, and the grouping information database 260 may store grouping information for identifying the grouped local terminals.

Similarly, the scheduling processor 220 may schedule grouping information on which the interactive content is to be displayed on the local terminal along with scheduling of the specific interactive content with reference to the grouping information database 260.

Accordingly, only local terminals corresponding to the grouping information may display the specific interactive content.

Interactive content service providing server 200 according to an embodiment of the present invention may further include a local terminal monitoring unit.

The local terminal monitoring unit may monitor the state of the local terminal by collecting monitoring information from the local terminal.

The monitoring information may include contents of the reproduction record and the download progress information including the current state information code of the local terminal.

The local terminal monitoring unit supports a real-time status monitoring in the form of a dashboard to enable rapid maintenance and collect status information of each player to check the media unit and the media group unit.

Detailed information on each local terminal can be monitored through detailed report information. That is, detailed error history, player status information history, playback log, download log, and update log can be checked, so that the status information of each local terminal can be accurately analyzed. In addition, when each local terminal is connected to an AP, the AP may be monitored.

The interactive content service providing server 200 according to an embodiment of the present invention may receive a management signal selected from an administrator and manage a local terminal connected to a network.

For example, an administrator can remotely manage all local terminals of his service. Specifically, commands such as display brightness, volume control, rebooting, and standby mode of local terminals can be managed. Schedule can be provided.

In addition, the interactive content service providing server 200 according to an embodiment of the present invention may quickly distribute the update file using the Remote Version Update function when the local terminal is modified to improve the function of the local terminal.

In other words, Client Version can be updated for the whole system and can be applied in service unit, group unit, and player unit. In addition, the update results of each local terminal are all reported so that the administrator can check the success of the update for each local terminal.

An interactive content generating unit for generating interactive content according to an embodiment of the present invention will be described in detail with reference to FIG. 4.

4 is a block diagram illustrating an interactive content generator 400 according to an embodiment of the present invention.

The interactive content generator 400 may include an editing tool provider 410, an edit control signal input unit 420, and a content generator 430.

The editing tool providing unit 410 may provide an editing tool for controlling the editing of the content.

The editing tool is provided to a user terminal, and the user may edit a button, an input box, a display position, a direction of a content, a display order of the content, and the like arranged on the interactive content using the editing tool.

For example, the editing tool includes a touch user interface designer tool for editing the appearance of interactive content such as a button, an input box, a display position, and a direction of a content, and a touch user interface flow viewer for editing a flow of a display order of content. It may include a tool.

A user who edits the interactive content through the editing tool may be interpreted as an authenticated administrator of the interactive content service providing server.

The edit control signal input unit 420 may receive an edit control signal for the content based on the provided editing tool.

The edit control signal input unit 420 may receive an edit control signal for editing the interactive content generated based on the edit tool provided to the user terminal.

The content generator 430 may generate the interactive content from the content according to the input edit control signal.

5 is a diagram illustrating a design tool 500 provided by an interactive content generator according to an exemplary embodiment of the present invention.

The design tool 500 is provided as an editing tool in the user terminal, and the touch user interface designer tool 510 designs the touch screen and the screen layout of the local terminal and edits the designed touch user interface according to the scenario of the user (administrator). can do.

The touch user interface flow viewer tool 510 may edit the flow of the touch screen according to the scenario of the interactive content edited by the touch user interface designer tool 510 for designing the touch screen and the screen layout.

The touch screen, the screen layout, and the flow of the touch screen are edited, and the generated interactive content may be recorded in a storage medium selected in XML format.

6 is a diagram illustrating a module for generating a touch user interface according to an embodiment of the present invention.

The touch user interface designer module 600 is controlled by a design tool and may provide various tools.

The touch user interface designer module 600 may include a touch user interface tool box tool 610, a touch user interface designer viewer tool 620, and a touch user interface event manager tool 630.

The touch user interface tool box tool 610 may be interpreted as a module providing controls for designing a touch screen displaying interactive content, and the touch user interface designer viewer tool 620 may designate a work area for designing the touch screen. It can be interpreted as a providing module.

In addition, the touch user interface event manager tool 630 may be interpreted as a module for processing events of a control constituting the touch screen.

FIG. 7 is a diagram for explaining a specific example of a user interface designer tool for generating a touch user interface according to one embodiment of the present invention.

The user interface designer tool 700 is a tool that receives an edit of a user (administrator) and edits an appearance such as a layout of a touch screen. The user interface designer tool 700 may include a tool box 710 and a touch user interface designer viewer 720.

As shown in FIG. 7, the tool box 710 may provide various tools for editing the touch screen and the screen layout of the local terminal.

The tool box 710 is a variety of objects constituting the touch screen, and provides a button object, an area object, a text input box object, a number object, etc., and the user selects the provided objects and moves them to a desired position on the touch screen. By doing this, the layout of the touch screen can be edited.

That is, the user (administrator) may edit the displayed touch screen and the screen layout by editing the interactive content to be transmitted to the local terminal through the tool box 710 provided to the user terminal.

When the touch screen is edited through the tool box 710, the touch user interface designer viewer 720 may display the edited touch screen.

For example, the user may edit the touch screen by selecting (clicking) a specific object in the tool box 710 and dragging and dropping it to the touch user interface designer viewer 720 located below.

8 is a diagram illustrating a module for generating a flow viewer of a touch user interface according to one embodiment of the present invention.

The module 800 for generating a flow viewer of the touch user interface may include a touch flow tool box module 810, a touch flow view module 820, and a touch user interface preview module 830.

The touch flow tool box module 810 may provide editing tools such as start, end control, touch user interface control, and branch control. The touch flow view module 820 is a module for configuring and displaying a touch user interface. The touch user interface preview module 830 may be interpreted as a module providing a preview of the flow of the touch user interface provided by the touch flow view module 820.

9 is a diagram illustrating a touch user interface flow viewer tool 900 according to an embodiment of the present invention in detail.

The touch user interface flow viewer tool 900 may include a touch flow tool box 910 and a touch flow view 920.

The touch flow tool box 910 is provided through the touch flow tool box module, and editing tools such as start, end control, touch user interface control, and branch control are displayed to be used for flow editing of interactive content through a user. Can be.

The touch flow view 920 may be provided by the touch flow view module, and visually display the edited flow through the touch flow tool box 910 in the form of a flowchart.

When the branch condition selected in the flow edited through the touch flow tool box 910 is specifically set, the flow condition of the touch user interface may be input through an edit screen additionally displayed as shown in FIG. 10.

10 is a diagram illustrating a screen 1000 for inputting a flow condition of a touch user interface.

As shown in FIG. 10, for a specific local terminal, in order to input the selected branch condition when the selected condition is satisfied, the user divides the condition (condition) for branching and the screen to branch when the condition is satisfied. You can enter

Specifically, as shown by reference numeral 1001, when the condition (the age of the consumer) is 20 or more and 29 or less, an event for displaying a specific screen ("20 AGE") on the local terminal can be set.

In addition, as shown by the reference numeral 1002, when the condition (consumer's age) is 30 or more and 39 or less, an event for displaying a specific screen ("30 AGE") on the local terminal can be set. In the case of 40 or more, an event for displaying a specific screen (“40 AGE”) on the local terminal may be set.

11 is a flowchart illustrating a method of setting a flow condition according to an embodiment of the present invention.

The user may register the flow control using various objects provided in the touch user interface flow viewer tool (step 1101).

Accordingly, the touch user interface flow viewer tool may determine whether the registered flow control is a control tool of the touch user interface (step 1102), and generate a touch user interface (step 1103).

Next, the touch user interface flow viewer tool may configure the touch screen using the generated touch user interface (step 1104).

Subsequently, the user may set an event selected in the generated touch user interface through the touch user interface flow viewer tool (step 1105), and connect the touch user interfaces in which the event is set.

Next, the user may determine whether a branch exists for the connected touch user interfaces by setting an event through the touch user interface flow viewer tool (step 1107).

If a branch exists in the touch user interfaces, a branch may be set (step 1108) and it may be determined whether a new touch user interface is generated (step 1109).

If it is determined in step 1107 that the branch does not exist, it may be determined whether a new touch user interface is immediately generated without setting a branch (step 1109).

When a new touch user interface is generated, the process branches to step 1104 to configure a touch screen using the touch user interface.

In addition, when a new touch user interface is not generated, it may be determined whether to preview the touch user interface where the branch is set (1110).

When previewing the touch user interface, the touch user interface flow viewer tool may preview the touch user interface in which the branch is set (step 1111), and may further determine whether to store on the selected storage space (step 1112). .

In the case of not storing the touch user interface, the flow is terminated. When storing, the touch user interface may be directly stored in the selected storage space (step 1113), and the flow may be terminated.

12 to 18 are diagrams illustrating specific embodiments of interactive content displayed on a local terminal according to an embodiment of the present invention.

As shown in FIG. 12, a touch screen according to an embodiment of the present invention may be activated by a user's screen touch while playing interactive content.

Specifically, while viewing the interactive content displayed on the display device of the local terminal, the user may touch the display device for interactive information exchange as indicated by reference numeral 1210.

The interactive content service providing server according to an embodiment of the present invention may schedule to provide a touch screen as indicated by reference numeral 1220 in response to the 'touch' event of the user.

In other words, when a touch event occurs in any part of the touch screen, the local terminal may display a button user interface on the touch screen.

Referring to FIG. 13, a user viewing a touch screen through a monitor of a local terminal may touch a first button among buttons (buttons 1 to 4) provided on the activated touch screen 1310.

Accordingly, the local terminal may generate a selection input signal corresponding to the touch operation and transmit the generated selection input signal to the interactive content service providing server. The selection input signal corresponding to the touch operation may be interpreted as selection of a specific button among buttons provided on the activated touch screen 1310.

According to the embodiment of FIG. 13, the interactive content service providing server may schedule the selected interactive content to be displayed on the touch screen 1320 of the local terminal in response to the selection input signal.

As a specific example, the interactive content displayed on the touch screen 1320 may be interpreted as quiz content.

That is, the quiz content is displayed as interactive content on the touch screen 1320, and the user of the local terminal who views the quiz content may select the five quiz buttons by displaying correct answers to questions of the quiz while viewing the quiz content. .

The local terminal may generate a selection input signal to be transmitted to the interactive content service providing server from the touch for selecting the correct answer input from the user.

The interactive content service providing server may receive the selection input signal and determine whether the user's selection is the correct answer according to a previously input algorithm.

If it is not the correct answer, the comment "Incorrect. Please try again" may be scheduled to be displayed on the touch screen 1330.

In the case of a correct answer, a comment "Yes, please input customer information" may be scheduled to be displayed on the touch screen 1340.

When the user inputs the correct answer, the user's mobile phone number is input on the touch screen 1350, and as shown by reference numeral 1360, the message indicating that the user's information is stored, the flow may be terminated.

That is, an interactive content service providing server and a local terminal receiving a user's touch input may exchange interactive information.

Referring to FIG. 14, a user who views a touch screen through a monitor of a local terminal may touch a second button among buttons (buttons 1 to 4) provided on the activated touch screen 1410.

According to the embodiment of FIG. 14, the interactive content service providing server may schedule the selected interactive content to be displayed on the touch screen 1420 of the local terminal in response to the selection input signal.

As a specific example, the interactive content displayed on the touch screen 1420 may display a list of a plurality of products.

When the user selects a list of eight products provided on the touch screen 1420, detailed pages of products may be loaded on the touch screen 1430. In this case, the detail pages may be displayed in various forms by templates provided in advance from the interactive content service providing server.

For example, each of the eight detail pages may be sequentially displayed, and each detail page may be assigned a predetermined time and displayed only during the predetermined time.

To this end, when a user's touch is detected in the interactive content displayed on the touch screen 1420, the interactive content service providing server receives the user's touch as a selection input signal and sends a detailed page of products to the local terminal. Can provide.

The local terminal displays the received detail page on the touch screen 1430, and when a touch occurs while displaying a specific detail page from a user, the local terminal displays the specific detail page on the touch screen 1440 intensively. You may.

Similarly, the provision of a detail page for a specific product may also allow interactive information exchange between a local terminal and an interactive content service providing server.

Referring to FIG. 15, a user viewing a touch screen through a monitor of a local terminal may touch a third button among buttons (buttons 1 to 4) provided on the activated touch screen 1510.

According to the embodiment of FIG. 15, the interactive content service providing server may schedule the selected interactive content to be displayed on the touch screen 1520 of the local terminal in response to the selection input signal.

As a specific example, the interactive content displayed on the touch screen 1520 may be a survey regarding a specific subject.

The user may view the contents for the survey provided on the touch screen 1520, and input a response to the survey from buttons 1 to 5. When the response to the questionnaire is completed, the local terminal may provide a field for inputting user information, for example, a mobile phone number, on the touch screen 1530 and receive user information from the user.

Accordingly, the local terminal may inform that the questionnaire is completed and the user information is stored through the touch screen 1540.

The stored questionnaire result and the user's information in response to the questionnaire may be transmitted to the interactive content service providing server and managed.

Even through a monitor installed in a large discount mart, it is possible to survey the user, that is, it is possible to exchange interactive information between the local terminal and the interactive content service providing server for the survey.

Referring to FIG. 16, a user viewing a touch screen through a monitor of a local terminal may touch a fourth button among buttons (buttons 1 to 4) provided on the activated touch screen 1610.

According to the embodiment of FIG. 16, the interactive content service providing server may schedule the selected interactive content to be displayed on the touch screen 1620 of the local terminal in response to the selection input signal.

As a specific example, the interactive content displayed on the touch screen 1620 may include recipe information about dishes.

When the user selects eight cooking lists displayed on the touch screen 1620, recipe information about the selected cooking lists may be loaded on the touch screen 1630. In this case, the recipe information may be displayed in various forms by a template provided in advance from the interactive content service providing server.

For example, each of the eight recipe information may be sequentially displayed, and each recipe information may be assigned a predetermined time and displayed only during the predetermined time.

To this end, when a user's touch is detected in the interactive content displayed on the touch screen 1620, the interactive content service providing server receives the user's touch as a selection input signal and displays a detailed page about recipe information in the local terminal. Can be provided to

The local terminal displays the received recipe information on the touch screen 1630 and receives a mobile phone number to provide the specific recipe information to a specific person when a touch occurs while displaying specific recipe information from a user. The touch screen 1640 may be provided.

For example, a user who reads recipe information through a local terminal may receive recipe information on his / her mobile phone for a dish he / she wants to make.

The interactive content service providing server according to an embodiment of the present invention may perform management of a playback environment of each local terminal.

To this end, it is possible to set the subtitle background color, font, image play time, etc. of each local terminal, and the playback environment setting may be modified by setting for each service.

Referring to FIG. 17, a user viewing a touch screen through a monitor of a local terminal may touch a fourth button among buttons (buttons 1 to 4) provided on the activated touch screen 1710.

According to the embodiment of FIG. 17, the interactive content service providing server may schedule the selected interactive content to be displayed on the touch screen 1720 of the local terminal in response to the selection input signal.

As a specific example, the interactive content displayed on the touch screen 1720 may include a questionnaire list of two choices.

The user touch selects 'YES' or 'NO' on the touch screen 1720 in response to each questionnaire list, and the local terminal bi-directionally counts a value corresponding to the selection as indicated by reference numeral 1730 according to the touch selection. It can be transmitted to the content service providing server.

Next, when the survey by the survey list is completed, the local terminal receives the user's mobile number through the touch screen 1740, displays the end screen through the touch screen 1750, and then ends the flow. Can be.

The stored user's questionnaire results can be used for various purposes such as consumer disposition analysis and product response analysis.

18 is to provide recommended product information through a tree-shaped questionnaire.

Referring to FIG. 18, a user viewing a touch screen through a monitor of a local terminal may touch a third button among buttons (buttons 1 to 4) provided on the activated touch screen 1810.

According to the embodiment of FIG. 18, an event may be started according to the touch of the third button, and a touch screen 1820 including questionnaire content may be provided.

The user may check the survey contents of the touch screen 1820 and select 'YES' or 'NO' to further view the survey contents of the lower tree.

That is, when the user touches 'YES', the local terminal displays a touch screen 1830 including the survey contents of the lower tree in response to 'YES', and when the user selects 'NO', the questionnaire of the lower tree. The touch screen 1840 including the content may be displayed.

Subsequently, questionnaire content of another lower tree with respect to questionnaire content of the lower tree may be displayed on the touch screen 1850.

When the questionnaire is completed, a touch screen 1860 for inputting a user's cell phone number may be provided, and the stored questionnaire content and the cell phone number may be used for analysis of consumer tendency, product response analysis, and prize draw.

19 is a diagram illustrating an initial screen 1900 of interactive content according to an embodiment of the present invention.

The initial screen 1900 includes a home button 1910, a detail view button 1920, a download button 1930, a product information check button 1940, a previous page selection button 1950, and a content selection button 1960. can do.

The home button 1910 is a button linked to the initial screen of the interactive content, and the local terminal may load the initial screen when the user touches it.

The detail view button 1920 may be interpreted as an input object that provides content that can be checked in detail with respect to specific content or briefly displayed information, and the download button 1930 may be an input object that may provide a download service for specific content. Can be interpreted as

In addition, the product information confirmation button 1940 may be interpreted as an input object having link information capable of a detailed view of a product corresponding to the currently displayed content, and the previous page selection button 1950 may be a touch screen previously displayed. It can be interpreted as an input object that can move to information about a touch screen previously displayed to branch.

The content selection button 1960 is an input object that allows a user to select interactive content to be viewed, and may include input objects linked to quiz content, recipe content, survey content, and detailed view content of a PB product. .

As a result, according to an embodiment of the present invention, not only interactive communication with the user who views the content is possible, but also the user's awareness of the brand, manufacturer, etc. of the product, response, needs, and improvements. Marketing data can be collected in real time.

In addition, according to an embodiment of the present invention, by using the information collected through a predetermined event provided through the content to view the content, the user can collect the consciousness of the corresponding product, the user viewing the content By providing different content according to the information input from the user, it is possible to target advertising for each user.

Finally, since the interactive content provided to the local terminal is edited / distributed through the interactive content service providing server, the content can be changed quickly in response to a user's request.

20 is a flowchart illustrating a method of providing an interactive content service according to an embodiment of the present invention.

The interactive content service providing method according to an embodiment of the present invention may provide an editing tool for controlling the editing of the content to a user terminal (step 2001).

The editing tool according to an embodiment of the present invention includes an input object such as a button, a text input box, a check box, and the like, and edits the content in a form of arranging the input object on a touch screen according to a user's selection. Do.

Next, the interactive content service providing method according to an embodiment of the present invention may receive an edit control signal for the content from the user terminal based on the provided editing tool (step 2002).

The method of providing an interactive content service according to an embodiment of the present invention may generate the interactive content from the content according to the input edit control signal (step 2003).

The interactive content relates to advertisement content, questionnaire content, quiz event content, detailed description content of a specific product, and recipe information content, and enables interactive information exchange with consumers located in large discount stores.

The method for providing interactive content service according to an embodiment of the present invention may be scheduled to transmit the generated interactive content to a local terminal (step 2004).

According to an embodiment of the present invention, a method of providing interactive content service may receive a user's selection input signal for the interactive content transmitted from the local terminal to the local terminal and displayed on the local terminal (step 2005). ).

Through the user's selection input signal, the user's opinion may be collected or a selection about specific information may be collected.

Interactive content service providing method according to an embodiment of the present invention is implemented in the form of program instructions that can be executed by various computer means may be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

200: interactive content service providing server 210: interactive content generating unit
220: scheduling processing unit 230: template providing unit
240: selection input signal receiving unit 250: local terminal
260: Grouping Information Database

Claims (13)

An interactive content generator for generating interactive contents;
A scheduling processor to schedule the generated interactive content to be transmitted to a local terminal connected to a network; And
A selection input signal receiver configured to receive a user's selection input signal for the interactive content transmitted from the local terminal to the local terminal;
Interactive content service providing server comprising a. The method of claim 1,
The interactive content generator,
An editing tool providing unit providing an editing tool for controlling the editing of the content;
An edit control signal input unit configured to receive an edit control signal for the content based on the provided editing tool; And
Content generation unit for generating the interactive content from the content in accordance with the input edit control signal
Interactive content service providing server comprising a. The method of claim 1,
The interactive content service providing server, characterized in that it comprises at least one or more of the content content, questionnaire content, quiz event content, detailed description of the specific product, and recipe information content. The method of claim 1,
Template providing unit for providing a template for displaying the interactive content to the local terminal
Interactive content service providing server, characterized in that it further comprises. The method of claim 4, wherein
And the template is stored in a local server interworking with the local terminal, and the stored template controls the local terminal to display the scheduled interactive content. The method of claim 1,
And the selection input signal includes terminal identification information and network address information of the local terminal. The method of claim 6,
The selection input receiver extracts at least one information from the terminal identification information and the network address information,
And the scheduling processor controls the local terminal to schedule the interactive content by using the extracted information. The method of claim 7, wherein
The network address information is an interactive content service providing server, characterized in that it includes IP (Internet Protocol) address information of the set top box (Set Top Box) to work with the local terminal. The method of claim 1,
Grouping information database that stores grouping information for a plurality of grouped local terminals.
Further comprising:
And the scheduling processor is configured to schedule the interactive content to be transmitted to the plurality of grouped local terminals with reference to the grouping information. The method of claim 1,
The interactive content generator,
And receiving an edit control signal according to the editing of the content from a user terminal connected through a web, and generating the interactive content based on the received edit control signal. Generating interactive content from the content;
Scheduling the generated interactive content to be transmitted to a local terminal; And
Receiving a user's selection input signal for the interactive content transmitted from the local terminal to the local terminal and displayed on the local terminal;
Interactive content service providing method comprising a. The method of claim 11,
Generating the interactive content,
Providing an editing tool for controlling the editing of the content;
Receiving an edit control signal for the content based on the provided editing tool; And
Generating the interactive content from the content according to the input edit control signal
Interactive content service providing method comprising a. A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 11 and 12.
KR1020100069363A 2010-07-19 2010-07-19 Server and method for providing local terminals with interactive contents service KR20120010578A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200013974A (en) * 2018-07-31 2020-02-10 주식회사 솔투온 Method of providing contents and system performing the same
CN113220293A (en) * 2021-04-23 2021-08-06 北京城市网邻信息技术有限公司 Page display method and device, electronic equipment and computer readable medium

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200013974A (en) * 2018-07-31 2020-02-10 주식회사 솔투온 Method of providing contents and system performing the same
CN113220293A (en) * 2021-04-23 2021-08-06 北京城市网邻信息技术有限公司 Page display method and device, electronic equipment and computer readable medium
CN113220293B (en) * 2021-04-23 2024-04-12 北京城市网邻信息技术有限公司 Page display method, page display device, electronic equipment and computer readable medium

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