KR20110125933A - Method and apparatus for digital on-screen graphic advertisement using universal content identifier - Google Patents

Abstract

PURPOSE: A method and apparatus for a digital on-screen graphic advertisement by inserting a universal content identifier is provided to increase the advertisement effect through an interaction with other user. CONSTITUTION: A content ID based UCI(Universal Content Identifier) subtitle advertisement transmitter(200) comprises a first insertion unit(210) and an integration unit(220). The first insertion unit inserts the content identifier into the caption advertisement in order to identify the information related with the caption information. The integration unit combines the caption advertisement with a background screen. If the content is inserted into the caption advertisement, the advertisement related information and other various advertisement content can be transferred to a viewer.

Description

Apparatus and method for transmitting and receiving caption advertisement based on content identifier (UCCI) {METHOD AND APPARATUS FOR DIGITAL ON-SCREEN GRAPHIC ADVERTISEMENT USING UNIVERSAL CONTENT IDENTIFIER}

The present invention relates to a caption advertisement transmission and reception apparatus and method, and more particularly, to a caption advertisement transmission and reception apparatus and method based on a content identifier (UCI).

The present invention is derived from the research conducted as part of the broadcasting contents distribution service framework technology development project using the National Standard Content Identification System of the Korea Cultural Content Agency. [Task management number: 2-09-1205-001-10987-11 -001, Title: Development of Broadcasting Contents Distribution Service Framework Technology Using National Content Identification System].

Domestic terrestrial broadcasting advertisements can be classified into program advertisements, chip advertisements, time signal advertisements, and subtitle advertisements. Program advertisements are popular with advertisers as advertisements that sponsor specific programs of broadcasters. Therefore, program advertisements have a higher advertising fee than other advertisements, and most of them are produced with a length of 15 seconds. In addition, in the case of program advertising, viewer ratings and advertising fees may be linked depending on the program. Chip advertisements are broadcasted between programs and are also called Station Brake (SB). In terrestrial broadcasting, the length advertisements are composed of 20 or 30 seconds. Time signal advertisements are advertisements representing the current time.

Caption advertisements are advertisements in the form of subtitles that are broadcasted at the bottom of the screen when a broadcaster name (ID) or broadcast order is announced. That means, for example, an ID ad that announces the name of a station, such as "Break Good Friends XX," or an ad caption at the bottom of the screen that announces the broadcast order, such as "Soon and again." It is a form of advertisement.

1 is a screen illustrating a screen on which a caption advertisement is broadcast when a name (ID) advertisement advertising a broadcaster name is announced.

Referring to FIG. 1, a broadcast screen in which a subtitle advertisement of 'OO University' is exposed when the name advertisement of a broadcaster (here, XO broadcast) is displayed.

The type of subtitle advertisements that are currently used is a method of exposing contents to be advertised to viewers, and is provided unilaterally regardless of how much the user pays attention to the corresponding advertisement.

However, since broadcast contents consumed in the communication convergence environment can be interacted with the user rather than being unilaterally provided to the user, a suitable advertisement method is required to increase the advertising effect in such an environment.

One embodiment of the present invention is to provide an apparatus and method for transmitting and receiving caption advertisements based on a content identifier that can increase advertisement effects by providing various information related to advertisements of interest to a user.

One embodiment of the present invention is to provide an apparatus and method for transmitting and receiving a self-confidence advertisement based on a content identifier that does not require a separate modification of the caption advertisement portion even if information of the content related to the advertisement is modified.

An apparatus for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention includes: a first inserting unit inserting a content identifier for identifying information related to the caption advertisement in a caption advertisement included in the content; And an integrating unit for blending the caption advertisement with the content identifier inserted therein and a background screen.

The first inserting unit may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement.

The first inserter may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement using a digital watermarking-based information concealment technology.

And a second inserting unit inserting a content identifier for identifying information related to the caption advertisement in the background screen, wherein the integrating unit includes the caption advertisement in which the content identifier is inserted and the background screen in which the content identifier is inserted. Can be blended

The content identifier includes a prefix code that includes information about an organization that provides information related to the caption advertisement identified by the content identifier; And an entity code representing information related to the caption advertisement.

. An apparatus for receiving a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention includes: a receiver configured to receive content including a content identifier for identifying information related to a caption advertisement; A determination unit to determine whether the received content includes a caption advertisement; An extracting unit extracting a content identifier from the caption advertisement when the caption advertisement is included in the content; A conversion request unit requesting a conversion for the content identifier to obtain information related to the caption advertisement identified by the content identifier; And a providing unit for receiving information related to the caption advertisement obtained by the conversion and providing the information to a viewer.

The extractor may extract the content identifier from the caption image information of the caption advertisement when the caption advertisement is included in the content.

The providing unit may provide the viewer with information related to the caption advertisement obtained by the conversion when an input event for the caption advertisement occurs from the viewer while the content is broadcast to the viewer.

The content identifier includes a prefix code that includes information about an organization that provides information related to the caption advertisement identified by the content identifier; And an entity code representing information related to the caption advertisement.

The provider may determine which information of the information related to the subtitle advertisement obtained by the conversion is provided to the viewer based on the at least one metadata.

A method for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention includes inserting a content identifier for identifying information related to the caption advertisement in a caption advertisement included in content; And blending a background screen with the caption advertisement in which the content identifier is inserted.

The inserting of the content identifier may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement.

The inserting of the content identifier may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement using a digital watermarking-based information hiding technique.

And inserting a content identifier for identifying information associated with the caption advertisement in the background screen, wherein integrating the caption advertisement with the background screen comprises: the caption advertisement having the content identifier inserted therein; The background screen in which the content identifier is inserted may be blended.

A method of receiving a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention includes: receiving content including a content identifier for identifying information related to a caption advertisement; Determining whether the caption advertisement is included in the received content; If the content includes the caption advertisement, extracting a content identifier from the caption advertisement; Requesting a conversion to the content identifier to obtain information related to the caption advertisement identified by the content identifier; And providing the viewer with information related to the caption advertisement obtained by the conversion when an input event for the caption advertisement is generated from the viewer while the content is broadcast to the viewer.

The extracting of the content identifier from the caption advertisement may include extracting the content identifier from caption image information of the caption advertisement when the caption advertisement is included in the content.

According to an embodiment of the present invention, it is possible to provide an apparatus and method for transmitting and receiving caption advertisements based on a content identifier that can enhance an advertisement effect through interaction with a user by using a universal content identifier (UCI). have.

In addition, according to an embodiment of the present invention, even if the information of the content associated with the advertisement is modified by inserting a Universal Content Identifier (UCI) in the caption advertisement, the content identifier does not require a separate modification of the caption advertisement portion. An apparatus and method for transmitting and receiving caption based advertisements can be provided.

FIG. 1 is a diagram illustrating a screen on which a caption advertisement is broadcast when a name (ID) advertisement advertising a broadcaster name is broadcast.
2 is a block diagram of an apparatus for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.
3 is a block diagram of an apparatus for receiving a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.
4 illustrates a structure of a content identifier (UCI) according to an embodiment of the present invention.
5 is a diagram illustrating a term of meta data identified by a content identifier according to an embodiment of the present invention.
6 is a diagram illustrating contents of metadata according to an embodiment of the present invention. ,
7 is a diagram illustrating a configuration of a content identifier conversion system according to an embodiment of the present invention.
8 is a diagram illustrating a process of converting a content identifier in a content identifier conversion system according to an embodiment of the present invention.
9 is a flowchart illustrating a method for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.
10 is a flowchart illustrating a method for receiving a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited or limited by the embodiments. Also, like reference numerals in the drawings denote like elements.

2 is a block diagram of an apparatus 200 for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.

2, the apparatus for transmitting a caption advertisement based on a content identifier according to an embodiment of the present invention includes a first inserting unit 210 and an integrating unit 220.

The first inserting unit 210 inserts a content identifier for identifying information related to the caption advertisement in the caption advertisement included in the content.

In particular, the first inserting unit 210 may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement.

In addition, the first inserting unit 210 may conceal and insert a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement using a digital watermarking-based information hiding technique.

Digital watermarking-based information concealment techniques may use a variety of methods, such as watermarking using binary phase computer-generated holograms, wavelet-based watermarking, and the like, and are not limited to specific watermarking-based information concealment techniques. Do not.

A content identifier for identifying information related to the caption advertisement will be described in detail with reference to FIG. 4.

The integrating unit 220 integrates the caption advertisement with the content identifier and the background screen.

According to an exemplary embodiment, the background screen may further include a second inserting unit (not shown) for inserting a content identifier including information related to the caption advertisement.

When further including a second inserting unit (not shown), the integrating unit 220 may blend the caption advertisement with the content identifier and the background screen into which the content identifier is inserted.

As such, when the content is inserted into each of the background screen and the caption advertisement, a plurality of advertisement related information and various other advertisement contents related to the caption advertisement may be provided to the viewer.

The caption advertisement generated by the content identifier-based caption advertisement transmitting apparatus may then be transmitted together with the broadcast content through an MPEG encoder and a remuxer.

Here, the MPEG encoder compresses the advertisement content in which the caption advertisement and the background screen are integrated into a compressed stream for broadcasting.

The remuxer packetizes the advertisement content in the form of a compressed stream. At this time, the remuxer may packetize the additional information such as PSIP including information on packetized video and audio information, packet number order, and the like.

3 is a block diagram of a caption advertisement receiving apparatus 300 based on a content identifier (UCI) according to an embodiment of the present invention.

Referring to FIG. 3, the apparatus 300 for receiving a caption advertisement based on a content identifier according to an embodiment of the present invention includes a receiver 310, a determiner 320, an extractor 330, a conversion requester 340, It includes a providing unit 350.

The receiver 310 receives content including a content identifier for identifying information related to a caption advertisement. In this case, the received content may be broadcast content or may be VOD content.

The determination unit 320 determines whether the caption advertisement is included in the content received by the reception unit 310. There is no particular limitation on how to determine whether the received content includes the caption advertisement.

The extraction unit 330 extracts a content identifier from the caption advertisement of the content if the content includes the caption advertisement as a result of the determination by the determination unit 320.

Here, it is assumed that the extractor 330 knows a technique (or algorithm) for extracting a content identifier corresponding to a technique (or algorithm) concealing and inserting the content identifier in the corresponding content identifier-based advertisement receiving apparatus.

In addition, when the caption advertisement is included in the content, the extractor 330 may extract the content identifier from the caption image information of the caption advertisement.

The conversion requester 340 may request the content identifier conversion system to convert the content identifier to the content identifier conversion system described with reference to FIGS. 7 and 8 below to obtain information related to the caption advertisement identified by the content identifier. Here, the conversion requested by the content identifier conversion system refers to a conversion for obtaining information such as a URL corresponding to a specific content identifier (UCI) or (identification) metadata identified by the specific content identifier (UCI).

The provider 350 receives information related to the caption advertisement obtained by the conversion performed by the content identifier conversion system through the receiver 310 and provides the viewer with the information.

In addition, if an input event for a caption advertisement occurs from the viewer while the content is broadcast to the viewer, the providing unit 350 may provide the viewer with information related to the caption advertisement obtained by the conversion in the content identifier conversion system. .

For example, suppose that a viewer is interested in a subtitle advertisement of 'OO University' which is exposed together with an ID advertisement that announces the name of 'XO broadcaster' as shown in the screen shown in FIG. 1.

In this case, the viewer who is interested in the caption advertisement in the communication convergence environment generates an input event such as selecting (touching) or clicking a caption advertisement portion of interest by using a remote controller, a mouse, a touch pen, or the like.

Then, the content identifier (UCI) -based caption advertisement receiving apparatus may further include content related to 'OO University' shown in the caption advertisement (for example, a web document describing the scholarship system of OO University, OO University). Content such as video clips about the company's facilities, web documents describing OO university faculty, or other forms of information can be provided to viewers to increase the effectiveness of advertising.

Of course, in this case, the UCI-based caption advertisement transmitting apparatus may directly conceal the URL of the content for the caption advertisement in the caption image information of the caption advertisement, but in this case, if the location information of the content is changed, Hard to get content for.

However, if the content identifier is concealed in the caption video information of the caption advertisement, the modified URL information can be easily obtained by converting the content identifier even if the location information (URL information) of the content is changed. This is different from the case of concealing directly.

Therefore, when advertising using a caption advertisement inserted by concealing the content identifier as described above, the advertisement target is first exposed by using a caption advertisement having a relatively low advertising price, and more detailed information when the viewer shows interest It can be more advantageous to the service in both directions in the integrated communication environment by providing a.

In particular, when content identifiers of different contents are inserted in each of the background screen and the caption advertisement, the viewer may provide various information related to the advertisement and other information.

The provider 350 may determine which information among the information related to the caption advertisement received from the content identifier conversion system is to be provided to the viewer based on the at least one metadata.

Here, the at least one metadata may be included in information related to the subtitle advertisement converted from the content identifier conversion system according to the conversion request from the conversion requesting unit 340.

By using the content identifier conversion system, metadata, which is additional information related to the caption advertisement, can be easily obtained.

The content identifier conversion system converts the content identifier and transmits the information related to the caption advertisement obtained according to the conversion to the caption advertisement receiving apparatus based on the content identifier (UCI) that has requested the conversion.

Then, the apparatus for receiving a caption advertisement based on the content identifier receives information related to the obtained caption advertisement (for example, information determined by metadata) according to the conversion of the content identifier. In addition, the provider 350 may determine which information related to the caption advertisement is to be provided to the viewer based on the received metadata.

Here, the content identifier will be described in more detail with reference to FIGS. 4 to 5.

4 illustrates a structure of a content identifier (UCI) according to an embodiment of the present invention.

Referring to FIG. 4, the content identifier may include a prefix code 410, an instance code 420, and a qualifier code 430.

Here, the Universal Content Identifier (UCI) is a standard for linkage between various identification systems, and a scheme for assigning and managing unique codes to individual resources for efficient distribution and utilization of identifiable resources or a linkage standard between different identification systems. to be.

That is, for example, if the target to use the identification scheme of the content identifier is broadcast content, each individual broadcast content is given a unique content identifier.

The prefix code 410 and the instance code 420 in the content identifier are required parts.

Prefix code 410 is information about an organization that provides information related to the caption advertisement identified by the content identifier (e.g., system information of a registration management (RA) organization that provides information related to the caption advertisement). And the like). In addition, an instance code 420 may express information related to a caption advertisement.

The qualifier code 430 may indicate a change in form, that is, a conversion form of the content, not a change in the meaning of the content including the caption advertisement. For example, in the case of digital content having the same content, the broadcast content transmitted through the broadcast and the VOD content provided online are the same content provided by the same authority, so the same prefix code 410 and object code 420 are provided. Will have However, since the conversion form of the content is different from the broadcast content and the VOD content, respectively, it may be distinguished by the limitation code 430. As such, since the object code 420 and the restriction code 430 express information about the content, the object code 420 and the restriction code 430 may be referred to as content codes.

As described above, the content identifier is an identifier that uniquely identifies information related to the caption advertisement.

At least one metadata obtained by converting the content identifier will be described with reference to FIGS. 5 to 6.

FIG. 5 is a diagram illustrating terms of metadata identified by a content identifier according to an embodiment of the present invention, and FIG. 6 is a diagram illustrating contents of metadata according to an embodiment of the present invention.

Referring to FIGS. 5 to 6, the metadata is not included in the basic structure of the content identifier itself, but for the resource (eg, at least one piece of information related to the caption advertisement) desired by the users using the content identifier. Can be used to facilitate identification.

For example, the third resource name (title) of the metadata is the name of the content resource identified through the content identifier. If the content resource is a movie, it is a movie title, and if it is a drama, it is the name of the drama. If the information is related to the advertisement, it may be the name of the advertisement.

In addition, the metadata may provide the performer's information easily and quickly by including the main character, the contributor, or role information of the contributor.

7 is a view showing the configuration of the content identifier conversion system according to an embodiment of the present invention, Figure 8 is a view showing a process of converting the content identifier in the content identifier conversion system according to an embodiment of the present invention.

7 and 8, the content identifier conversion system according to an embodiment of the present invention may include one overall system 710 and a plurality of registration management systems 720.

The overall system 710 may manage a registration management authority (RA) and provide a primary conversion service for content identifiers. In addition, the overall system 710 may manage identification metadata received from the registration management system 720 and perform a statistical function.

The Registration Management Authority (RA) is an organization that is managed by the overall system 710 and provides information related to caption advertisements identified by content identifiers.

When all the information related to the caption advertisement is stored in the content identifier (UCI) based caption advertisement receiving apparatus according to an embodiment of the present invention, the storage capacity of the caption advertisement receiving apparatus should be increased.

Therefore, the apparatus for receiving a caption advertisement based on the content identifier (UCI) allows to obtain information related to the desired caption advertisement from an external content identifier conversion system.

As described with reference to FIG. 4, information about an organization in which information (content) related to the caption advertisement identified by the content identifier is registered in the structure of the content identifier may be grasped by a prefix code. In addition, information related to the caption advertisement may be grasped by an instance code.

Here, the primary conversion service means a conversion to a prefix code indicating information about an agency providing information related to a caption advertisement identified by the content identifier.

As illustrated in FIG. 8, the name resolution server 801 of the overall system 710 receives a request for content conversion from a user of a conversion service (here, a content identifier (UCI) based caption advertisement reception device) (810). In this case, the content identifier received with the content conversion request is parsed by the content identifier parser (UCI Parser) (820).

The content identifier parser parses information about a prefix code of the content identifier for the primary conversion service.

The conversion manager determines from the parsed prefix code information about a local resolution server (LRS) in which information related to the caption advertisement (content) is registered (here, information about the registration management system 720).

The general system 710 transmits the information to the caption advertisement receiving apparatus based on the content identifier (UCI) when the information of the authority (LRS) that provides the information related to the caption advertisement is determined (840).

An apparatus for receiving a caption advertisement based on a content identifier (UCI), which has received information from an institution (LRS) providing information related to a caption advertisement (here, information about the registration management system 720), converts the content identifier to be converted into a registration management system. Request a secondary transformation by sending to 720 (850).

The registration management system 720 receiving the secondary transformation parses the content identifier using a content identifier parser (860). In this case, the content identifier parser may include information about the prefix code, information about an instance code representing information related to the caption advertisement, and a qualifier code indicating a conversion form of the content including the caption advertisement. Information can be parsed.

The information parsed by the content identifier parser (UCI Parser) is converted by the conversion manager into metadata information, information about a sub-LRS, or the like (870).

The meta data information or information on the sub-LRS is transmitted to the caption advertisement receiving apparatus based on the content identifier that requested the conversion of the content identifier (880).

In addition, the overall system 710 may manage identification metadata received from the plurality of registration management systems 720, and may also perform a statistical function on them.

The registration management system 720 may manage registrants registered with the subordinate registration management (RA) authority and the subordinate registration management authority, manage metadata, and provide a secondary conversion service for the content identifier as described above. .

In addition, the registration management system 720 may also perform web services, URL validity management, and statistical functions.

In other words, the content identifier conversion system defines metadata for providing information related to the caption advertisement identified by the content identifier, and converts various information about the content resource (here, the caption advertisement) by converting the content identifier. Can provide.

9 is a flowchart illustrating a method for transmitting a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.

Referring to FIG. 9, a method of transmitting a caption advertisement based on a content identifier according to an embodiment of the present invention includes inserting a content identifier 910 and integrating a content 920.

In operation 910, the apparatus for transmitting a caption advertisement based on the content identifier inserts a content identifier for identifying information related to the caption advertisement in the caption advertisement included in the content.

In operation 910, the apparatus for transmitting a caption advertisement based on the content identifier may conceal and insert a content identifier including information related to the caption advertisement in the caption image information of the caption advertisement.

In addition, the apparatus for transmitting a caption advertisement based on the content identifier may conceal and insert a content identifier including information related to the caption advertisement into the caption image information of the caption advertisement using a digital watermarking-based information hiding technique.

In operation 920, the apparatus for transmitting a caption advertisement based on the content identifier integrates a background screen with the caption advertisement having the content identifier inserted therein.

According to an embodiment, the apparatus for transmitting a caption advertisement based on the content identifier may further include inserting a content identifier for identifying information related to the caption advertisement on a background screen. In this case, the apparatus for transmitting a caption advertisement based on the content identifier may blend the closed caption advertisement with the content identifier and the background screen with the content identifier in operation 920.

10 is a flowchart illustrating a method for receiving a caption advertisement based on a content identifier (UCI) according to an embodiment of the present invention.

Referring to FIG. 10, in a method of receiving a subtitle advertisement based on a content identifier according to an embodiment of the present invention, the method may include receiving content 1010, determining whether to include a subtitle ad 1020, and extracting a content identifier. Step 1030, requesting a conversion for the content identifier 1040, and checking whether an input event occurs 1050, and providing information related to the caption advertisement 1060.

The apparatus for receiving a caption advertisement based on the content identifier (UCI) receives the content including the content identifier for identifying information related to the caption advertisement (1010), and determines whether the received content includes the caption advertisement (1020). .

If the caption advertisement is not included in 1020, the process of receiving the caption advertisement based on the content identifier is terminated. However, as a result of the determination in 1020, if the caption advertisement is included, the caption advertisement receiving apparatus based on the content identifier (UCI) extracts the content identifier from the caption advertisement (1030).

In operation 1030, the apparatus for receiving a caption advertisement based on the content identifier may extract the content identifier from the caption image information of the caption advertisement.

In operation 1040, the caption advertisement receiving apparatus based on the content identifier (UCI) requests the content identifier conversion system to convert the content identifier to the content identifier conversion system described with reference to FIGS. 7 and 8.

Thereafter, the apparatus for receiving a caption advertisement based on the content identifier determines whether an input event for the caption advertisement has occurred from the viewer while the content including the content identifier for identifying information related to the caption advertisement has been broadcast to the viewer (1050). ).

If an input event occurs at 1050, this indicates that the viewer is interested in the subtitle advertisement and needs more specific contents related to the advertisement.

Accordingly, in operation 1040, the viewer provides information related to the caption advertisement obtained by the conversion in the content identifier conversion system according to the conversion request at 1040.

Although the following descriptions are omitted, the above-described contents related to the content identifier-based caption advertisement transmitting and receiving apparatus described with reference to FIGS. 1 to 8 are described. Also applies to each other.

The above-described methods may be embodied in the form of program instructions that can be executed by various computer means and recorded on a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and various modifications and variations will be made to those skilled in the art to which the present invention pertains. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

210: first insertion part
220: integrated part
310: receiving unit
320: judgment unit
330: extraction unit
340: conversion request unit
350: provision unit

Claims (16)

A first inserting unit inserting a content identifier for identifying information related to the caption advertisement in the caption advertisement included in the content; And
An integration unit for blending the background image and the caption advertisement inserted with the content identifier
Apparatus for transmitting a caption advertisement based on a content identifier (UCI) comprising a. The method of claim 1,
The first insertion portion
And a content identifier (UCI) -based caption advertisement transmitting apparatus concealing and inserting a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement. The method of claim 1,
The first insertion portion
And a content identifier (UCI) -based caption advertisement transmitting apparatus concealing and inserting a content identifier for identifying information related to the caption advertisement into caption image information of the caption advertisement using a digital watermarking-based information hiding technique. The method of claim 1,
A second insertion unit for inserting a content identifier for identifying information associated with the caption advertisement on the background screen;
Further comprising:
The integrated portion
An apparatus for transmitting a caption advertisement based on a content identifier (UCI) for blending the caption advertisement having the content identifier inserted therein with the background screen having the content identifier inserted therein. The method of claim 1,
The content identifier is
A prefix code that includes information about an organization that provides information related to the caption advertisement identified by the content identifier; And
Instance code representing information related to the caption advertisement
Apparatus for transmitting a caption advertisement based on a content identifier (UCI) comprising a. A receiver configured to receive content including a content identifier for identifying information related to the caption advertisement;
A determination unit to determine whether the received content includes a caption advertisement;
An extracting unit extracting a content identifier from the caption advertisement when the caption advertisement is included in the content;
A conversion request unit requesting a conversion for the content identifier to obtain information related to the caption advertisement identified by the content identifier; And
Providing unit for receiving the information related to the subtitle advertisement obtained by the conversion to provide to the viewer
Apparatus for receiving a caption advertisement based on a content identifier (UCI) comprising a. The method of claim 6,
The extraction unit
And a content identifier (UCI) based caption advertisement receiving device extracting the content identifier from the caption image information of the caption advertisement when the caption advertisement is included in the content. The method of claim 6,
The providing unit
Receiving a caption advertisement based on a content identifier (UCI) for providing the viewer with information related to the caption advertisement obtained by the conversion when an input event for the caption advertisement is generated from the viewer while the content is broadcast to the viewer. Device. The method of claim 6,
The content identifier is
A prefix code that includes information about an organization that provides information related to the caption advertisement identified by the content identifier; And
Instance code representing information related to the caption advertisement
Apparatus for receiving a caption advertisement based on a content identifier (UCI) comprising a. The method of claim 6,
The content identifier identifies at least one metadata that is additional information associated with the caption advertisement,
The providing unit
And a content identifier (UCI) based caption advertisement receiving apparatus for determining which of the information related to the caption advertisement obtained by the conversion is provided to the viewer based on at least one metadata. Inserting a content identifier for identifying information related to the caption advertisement in the caption advertisement included in the content; And
Blending a background screen with the caption advertisement having the content identifier inserted therein;
Method for transmitting a caption advertisement based on the content identifier (UCI) comprising a. The method of claim 11,
Inserting the content identifier
And a content identifier (UCI) based caption advertisement transmission method for concealing and inserting a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement. The method of claim 11,
Inserting the content identifier
A method of transmitting a caption advertisement based on a content identifier (UCI) for concealing and inserting a content identifier for identifying information related to the caption advertisement in the caption image information of the caption advertisement using a digital watermarking-based information hiding technique. The method of claim 11,
Inserting a content identifier for identifying information associated with the caption advertisement in the background screen;
The step of blending the caption advertisement and the wallpaper is
A method of transmitting a caption advertisement based on a content identifier (UCI) for integrating the caption advertisement with the content identifier inserted therein and the background screen with the content identifier inserted therein. Receiving content including a content identifier for identifying information associated with a caption advertisement;
Determining whether the caption advertisement is included in the received content;
If the content includes the caption advertisement, extracting a content identifier from the caption advertisement;
Requesting a conversion to the content identifier to obtain information related to the caption advertisement identified by the content identifier; And
Providing the viewer with information related to the caption advertisement obtained by the conversion when an input event for the caption advertisement occurs from the viewer while the content is broadcast to the viewer;
A method of receiving a caption advertisement based on a content identifier (UCI) comprising a. 16. The method of claim 15,
Extracting a content identifier from the caption advertisement
When the content includes the caption advertisement, the content identifier (UCI) based caption advertisement receiving method for extracting the content identifier from the caption image information of the caption advertisement.

Images