KR20110088261A - Device for advertisement, device for notice of contents and method for advertisement - Google Patents

Abstract

PURPOSE: An advertisement apparatus, content preparation apparatus, and advertisement method are provided to increase advertisement effect and to efficiently collect advertisement. CONSTITUTION: A connection unit(110) logs-in advertiser terminal information. A keyword selling unit(120) sells the selection of a keyword to an advertiser terminal. A processing unit collects content related to a keyword. A processing unit generates an advertisement page.

Description

DEVICE FOR ADVERTISEMENT, DEVICE FOR NOTICE OF CONTENTS AND METHOD FOR ADVERTISEMENT}

The present invention relates to an advertising device, a content publishing device and an advertising method.

Viral advertisements or viral advertisements (VAs) are the promotions of a company or product by consumers, and can be done off-line and on-line.

Among them, viral advertisements made online are for Internet users to promote their companies or products by posting opinions about them. This is getting stronger as the ripple effect of the Internet increases. In addition, viral advertisements have been highly trusted in that they are made by the voluntary will of Internet users, and are recognized as useful advertisement forms.

Such viral advertisement may be made by an Internet user posting content including an opinion on a corresponding product through a mail, a blog, a cafe, and the like.

The technical problem to be achieved by the present invention is to increase the advertising effect by advertisers to efficiently collect and post viral ads, and to easily evaluate and measure the advertising effect.

According to an embodiment of the present invention, an advertisement device includes a connection unit for receiving information of an advertiser terminal to log in, a keyword sales unit for selling a keyword to the advertiser terminal according to the selection of the advertiser terminal, and the sold keyword from a content posting device. And a processor configured to collect content related to and generate an advertisement page including the content.

The processing unit may include a general-type processing unit for generating the advertisement page by collecting the content without additional notice, and an event-type processing unit for generating the advertisement page by collecting the content and making a separate notification.

The processor may include an advertisement page generator for generating the advertisement page, a content collector for collecting the content, and a manager for providing a management screen of the advertisement page to the advertiser terminal.

The advertisement page generator may insert the sold keyword into an address of the advertisement page.

The management screen may set the collection path of the content according to the selection of the advertiser terminal.

The advertisement page may classify and display a part of the content according to the selection of the advertiser terminal.

The advertisement page may not display a global navigation bar GNB.

The method may further include an evaluation result generator configured to generate an evaluation result of the advertisement effect of the advertisement page and provide the same to the advertiser terminal.

The evaluation result generator may provide the content generation count, the content view count, and the content recommendation count.

The evaluation result generator may provide a primary index, which is an advertisement effect directly generated through the advertisement page, and a secondary indicator, which is an advertisement effect generated through pages other than the advertisement page.

Content posting apparatus according to another embodiment of the present invention is a display unit for providing a content input screen to the user terminal, a content receiving unit for receiving the content created by the user terminal through the content input screen, and the content, the advertiser terminal It includes a transmission unit for transmitting to the advertising device for generating the advertising page generated on the basis of the purchased keyword in accordance with the selection of the user terminal.

The content may be associated with the keyword.

According to another aspect of the present invention, an advertisement method is a method in which an advertisement device performs an advertisement related to a keyword purchased by an advertiser terminal, the method comprising selling the keyword to the advertiser terminal, and generating an advertisement page based on the keyword. And collecting content related to the keyword from a content posting device, and posting the content on the advertisement page.

The method may further include generating an evaluation result of the advertisement effect of the advertisement page and providing the result to the advertiser terminal.

The evaluation result may include a primary index which is an advertisement effect directly generated through the advertisement page and a secondary index which is an advertisement effect generated through pages other than the advertisement page.

The posting may include classifying and displaying a part of the content according to the selection of the advertiser terminal.

The generating of the advertisement page may include inserting the sold keyword in an address of the advertisement page.

The collecting may include setting a collection path of the content according to the selection of the advertiser terminal.

According to the present invention, by effectively collecting and posting a viral advertisement, the advertiser can increase the effect of the viral advertisement and can easily evaluate and measure the advertisement effect.

1 is a block diagram of an advertising system according to an embodiment of the present invention.
2 is a block diagram of an advertisement device according to an embodiment of the present invention.
3 is an example of an advertisement page provided by an advertisement device according to an embodiment of the present invention.
4 is a diagram illustrating an example of a management screen provided by an advertisement device according to an embodiment of the present invention.
5 is a diagram illustrating an example of an evaluation result screen provided by an advertisement device according to an embodiment of the present invention.
6 is a block diagram of a content publishing apparatus according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating an example of a screen provided by the content posting device of FIG. 6.
8 is a flowchart illustrating an advertisement method according to another embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

Now, an advertisement device according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 7.

1 is a block diagram of an advertising system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement system includes an advertisement device 100, an advertiser terminal 200, a user terminal 300, and a content publishing device 400.

The advertising device 100 sells a keyword for a product to be advertised to the advertiser terminal 200, generates an advertisement page based on the sold keyword, and collects content related to the keyword from the content publishing device 400. The server is provided to the advertiser terminal 200 and the user terminal 300. Here, the content refers to an image, a video, and a text including a review of a corresponding product through a mail, a blog, and a cafe.

The advertiser terminal 200 is a communication device that allows an advertiser to access the advertisement device 100 through a network. For example, various communication devices such as a computer and a mobile communication terminal may be used.

In the user terminal 300, a user who creates content about a product related to a keyword purchased by the advertiser terminal 200 and a user who receives content written about a product related to the keyword purchased by the advertiser terminal 200 are provided through a network. A communication device that allows access to the advertisement device 100 or the content publishing device 400, and various communication devices such as the advertiser terminal 200 may be used.

The content posting device 400 receives the content related to the keyword from the user terminal 300 and transmits it to the advertising device 100.

Now, an advertisement device according to an embodiment of the present invention will be described in detail with reference to FIGS. 2 to 5.

2 is a block diagram of an advertisement device according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement device 100 according to an embodiment of the present invention includes a connection unit 110, a keyword selling unit 120, a processing unit 130, and an evaluation result generating unit 140.

The connection unit 110 receives membership intent and member information from the advertiser terminal 200 and performs member registration, and receives an identifier and a password of the advertiser terminal 200 from the advertiser terminal 200 to log in. .

The keyword selling unit 120 sells the keyword selected by the advertiser through the advertiser terminal 200. That is, the keyword selling unit 120 includes a database for storing the salable keywords, and when the advertiser terminal 200 requests to purchase a specific keyword, the keyword selling unit 120 sells the keyword by determining a price.

The processor 130 includes a general processor 131 and an event processor 132.

The general type processing unit 131 collects and advertises contents created by the user without any notice to the user, and the event type processing unit 132 collects and advertises the contents created by the user.

Each of the general type processor 131 and the event type processor 132 includes an advertisement page generator 133 and 134, a content collector 135 and 136, and a manager 137 and 138.

The advertisement page generators 133 and 134 generate an advertisement page associated with a keyword at the request of the advertiser terminal 200.

At this time, the address of the advertisement page is generated by directly inserting a keyword. For example, when the advertiser terminal 200 purchases the keyword "joint" from the keyword sales unit 120, the address of the advertisement page may be "http://v.daum.net/joint". Therefore, the user can easily remember the advertisement page, thereby increasing the number of views of the advertisement page can increase the effect of the advertisement.

The content collectors 135 and 136 collect and classify the content related to the keyword from the content publishing apparatus 400 and provide the same to the user terminal 300 through an advertisement page.

Now, the advertisement page provided by the processor 130 will be described in detail with reference to FIG. 3.

3 is an example of an advertisement page provided by an advertisement device according to an embodiment of the present invention, and shows an advertisement page when the advertiser terminal 200 purchases a keyword “joint” from the keyword sales unit 120. .

Referring to FIG. 3, the advertisement page includes a search bar 30, a subject block 33, a classification tab 39, and a content list display unit 38.

The search bar 30 includes a search category 31 and a keyword insertion block 32. When a user inserts a specific keyword into the keyword insertion block 32 and designates a search category 31 through the user terminal 300, an advertisement page related to the keyword may be provided accordingly.

The theme block 33 is a part including an image, a video, a text, and the like related to a keyword that an advertiser wants to advertise through the advertiser terminal 200. The advertiser may provide the user terminal 300 with content to be included in the advertisement page by editing the subject block 33.

The classification tab 39 is a tab for displaying criteria for classifying the collected content by topic, and includes a keyword tab 35, a popular article tab 36, and a recent article tab 37. The keyword tab 35 is a tab that an advertiser can arbitrarily edit based on a keyword. The keyword tab 35 may freely set and select content according to the criteria that the advertiser wants to display. The popular article tab 36 classifies the content based on the number of views, and the latest article tab 37 classifies the content based on the registration date of the content. The classification tab 39 is not limited to this and may include other criteria tabs or a larger number of tabs.

The content list display unit 38 displays a plurality of contents collected from the content publishing apparatus 400 and classified according to the criteria of the classification tab 39.

Meanwhile, the advertisement page may include a global navigation bar (GNB) 40 provided by an operator of the advertisement apparatus 100, and the advertisement apparatus 100 may remove the global navigation bar 40. You can provide a page. Removing the global navigation bar 40 in this way allows advertisers to edit the topic block 33 richly and easily.

Referring back to FIG. 2, the managers 137 and 138 provide an advertisement page management screen to the advertiser terminal 200. The advertiser terminal 200 may receive a management screen after logging in to the advertisement device 100 through the connection unit 110. This will be described in detail with reference to FIG. 4.

4 is a diagram illustrating an example of a management screen provided by an advertisement device according to an embodiment of the present invention.

Referring to FIG. 4, the management screen includes a menu name box 41 representing an advertisement page, a line description box 42 that is text inserted into the advertisement page, and a plurality of search term insertion boxes 43 for searching the advertisement page. Include. The management screen also includes a channel designation box 44 that designates a collection path of content, a blogger designation box 45 and a recommendation number condition box 46. The advertiser terminal 200 may collect content by selecting a desired channel from various channels provided by the operator through the channel designation box 44, and collect content of a specific blogger through the blogger designation box 45. In addition, the recommendation number condition box 46 may collect content of a predetermined number or more.

Referring back to FIG. 2, the event type processor 132 further includes a notice unit 139. The notification unit 139 may perform a separate notification that the user recruits contents related to keywords through a mail, a blog main screen, and a cafe main screen. In this case, the advertisement page generator 134 may notify that the content related to the keyword is recruited using the subject block 33.

Meanwhile, the processor 130 may collect not only the content posted on the channel provided by the advertising apparatus 100 operator but also the content linked with a site classified and collected by another operator.

The evaluation result generator 140 generates and provides an evaluation result of the advertisement effect of the advertisement device 100 to the advertiser terminal 200. This will be described in detail with reference to FIG. 5.

5 is a diagram illustrating an example of an evaluation result screen provided by an advertisement device according to an embodiment of the present invention.

Referring to FIG. 5, the evaluation result screen includes a period setting box 51, a keyword setting box 52, a reporting range box 53, a number calculation graph 55, a gender customer analysis unit 56, and an age analysis unit ( 57).

The period setting box 51 allows the advertiser terminal 200 to set a period of interest with respect to the evaluation result.

The keyword setting box 52 sets a keyword to be compared among a plurality of keywords purchased by the advertiser terminal 200 so that the evaluation result can be confirmed.

The reporting range box 53 allows the advertiser terminal 200 to select an evaluation result according to the primary indicator and the secondary indicator. Here, the primary indicator refers to the advertising effect generated through the advertising page generated according to the keyword purchased by the advertiser terminal 200, the secondary indicator is other than the advertisement page corresponding to the keyword purchased by the advertiser terminal 200. The advertising effect generated through other pages. That is, the advertisement effect displayed as the secondary indicator may occur as a derivative effect such as a secondary inquiry according to the advertisement page generated according to the keyword purchased by the advertiser terminal 200. The advertiser terminal 200 may easily check the derivative effect of the advertisement page through the secondary indicator.

The number calculation graph 55 displays the number of contents generated, the number of views, the number of recommendations, and the like for each of the keywords set in the keyword setting box 52 according to the period set in the period setting box 51. In this case, the advertiser terminal 200 may select the number of contents generated, the number of views, and the number of recommendations through the criteria selection tab 54.

Gender customer analysis unit 56 displays the advertising effect of the male and female according to each of the keywords set in the keyword setting box 52.

The age analysis unit 57 displays advertisement effects such as teenagers, 20s, 30s, 40s, and 50s or more according to the keywords set in the keyword setting box 52.

In addition, the evaluation result generator 140 may generate an advertisement effect according to various criteria and provide the same to the advertiser terminal 200.

6 and 7, a content publishing apparatus according to an embodiment of the present invention will be described in detail.

6 is a block diagram of a content publishing apparatus according to an embodiment of the present invention, and FIG. 7 is a diagram illustrating an example of a screen provided by the content publishing apparatus of FIG. 6.

Referring to FIG. 6, the content publishing apparatus 400 includes a display unit 410, a content receiving unit 420, and a transmitting unit 430.

The display unit 410 provides the content input screen of FIG. 7 to the user terminal 300.

Referring to FIG. 7, the content input screen includes a participation decision box 71, a content input box 72, and a participation target decision box 73. Participation decision box 71 is a part for indicating the intention to post the corresponding content created by the user terminal 300 on the advertisement page generated by the purchase of the keyword of the advertiser terminal (200). The content input box 72 is a part in which a user inputs content to be written through the user terminal 300, and the content may be formed in various forms such as an image, a video, and text. Participation target decision box 73 is a portion that allows the user terminal 300 to determine the advertising page to post their content of the various advertising pages.

That is, the user terminal 300 inputs the content into the content input box 72, checks the participation decision box 71, selects an advertisement page from the participation target decision box 73, and displays the created content as a specific advertisement. Can be displayed on the page.

Referring back to FIG. 6, the content receiver 420 receives the content created from the user terminal 300.

When the user terminal 300 advertises an intention to post an advertisement page, that is, when the user terminal 300 checks the participation decision box 71, the transmitter 430 may display the content received by the content receiver 420. The content is posted to the ad page.

Referring now to Figure 8 will be described in detail with respect to the advertising method according to another embodiment of the present invention.

8 is a flowchart illustrating an advertisement method according to another embodiment of the present invention.

Referring to FIG. 8, in the advertisement method according to an embodiment of the present invention, the advertisement device 100 receives an advertiser identifier, a password, etc. from the advertiser terminal 200 and logs in (S810). The advertiser terminal 200 is registered before the login.

Thereafter, the advertisement device 100 sells a specific keyword according to the selection of the advertiser terminal 200 (S820).

When a specific keyword is sold, the advertisement device 100 generates an advertisement page about the sold keyword (S830). In this case, the advertisement page may be variously edited according to the selection of the advertiser terminal 200, and the address of the advertisement page may be generated including the sold keywords.

Next, the advertisement device 100 collects the content from the content publishing device 400 (S840). As described above, the content collected from the content publishing apparatus 400 is content posted according to a user selection from the user terminal 300, and the advertisement apparatus 100 determines a content collection path according to the selection of the advertiser terminal 200. Can be.

The advertisement device 100 classifies the collected content according to a specific criterion and posts it on the advertisement page (S850). As a result, an advertisement page as shown in FIG. 3 may be completed. The completed advertisement page is provided to the user terminal 300 so that the user can refer to various contents created in connection with the keyword, and the advertiser can search for the content related to the keyword purchased by the user to advertise for the keyword. You can see the effect.

In addition, the advertisement device 100 generates an evaluation result indicating an advertisement effect on the advertisement page and provides the result to the advertiser terminal 200 (S860). In this case, the evaluation result includes the primary indicator and the secondary indicator, the advertiser terminal 200 may be more effectively provided with the advertising effect.

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

100: advertising device 110: connection
120: keyword sales unit 130: processing unit
131: general type processing unit 132: event type processing unit
133 and 134: advertisement page generation unit 135 and 136: content collection unit
137, 138: management unit 139: notification unit
140: evaluation result generation unit 200: advertiser terminal
300: user terminal 400: content publishing device
410: display unit 420: content receiving unit
430: transmission unit

Claims (18)

Connection unit for performing the login by receiving the information of the advertiser terminal,
A keyword selling unit that sells keywords to the advertiser terminal according to the selection of the advertiser terminal, and
A processor that collects content related to the sold keyword from a content posting device and generates an advertisement page including the content
Advertising device comprising a. In claim 1,
The processing unit,
General processing unit for generating the advertising page by collecting the content without notice, and
Event type processing unit for making a separate announcement and collecting the content to generate the advertising page
Advertising device comprising a. In claim 1,
The processing unit,
An advertisement page generator for generating the advertisement page,
A content collection unit for collecting the content, and
A management unit for providing a management screen of the advertising page to the advertiser terminal
Advertising device comprising a. 4. The method of claim 3,
And the advertising page generator inserts the sold keyword in an address of the advertising page. 4. The method of claim 3,
The management screen is configured to set the collection path of the content according to the selection of the advertiser terminal. In claim 1,
The advertisement page classifies and displays a part of the content according to the selection of the advertiser terminal. In claim 1,
The advertisement page does not display a global navigation bar (GNB) provided. In claim 1,
And an evaluation result generator for generating an evaluation result of the advertisement effect of the advertisement page and providing the result to the advertiser terminal. 9. The method of claim 8,
The evaluation result generation unit provides the content generation number, the content view number and the content recommendation number. 9. The method of claim 8,
And the evaluation result generator is configured to provide a primary indicator that is an advertisement effect directly generated through the advertisement page and a secondary indicator that is an advertisement effect generated through a page other than the advertisement page. A display unit for providing a content input screen to a user terminal;
Contents receiving unit for receiving the content created by the user terminal through the content input screen, And
A transmission unit for transmitting the content to the advertising device for generating an advertising page generated on the subject of the keywords purchased by the advertiser terminal, according to the selection of the user terminal
Content publishing device comprising a. In claim 11,
And the content is associated with the keyword. In the advertising device is a method for advertising related to the keywords purchased by the advertiser terminal,
Selling the keyword to the advertiser terminal;
Generating an advertising page based on the keyword,
Collecting content related to the keyword from a content publishing device, and
Posting the content on the advertisement page;
Advertising method comprising a. In claim 13,
Generating an evaluation result of the advertisement effect of the advertisement page and providing the result to the advertiser terminal;
Advertising method further comprising. The method of claim 14,
The evaluation result includes a first indicator which is an advertisement effect directly generated through the advertisement page and a second indicator which is an advertisement effect generated through pages other than the advertisement page. In claim 13,
The posting step is
And classifying and displaying a part of the content according to the selection of the advertiser terminal. In claim 13,
Generating the advertising page,
Inserting the sold keyword into an address of the advertisement page. In claim 13,
The collecting step,
Advertising method comprising the step of setting the collection path of the content according to the selection of the advertiser terminal.

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