KR20110083839A - Service and advertising method for blog named after search word - Google Patents

Abstract

PURPOSE: An object-centered blog service and advertisement method are provided to read blog information without a search engine by reading out an object. CONSTITUTION: More than one object words and categories are inputted if content is received from a user terminal(100). The posting is uploaded to each object blog. When an object blog page is transmitted, an advertisement link is together transmitted. The evaluation about the notice material is received from the user terminal receiving the notice material.

Description

SERVICE AND ADVERTISING METHOD FOR BLOG NAMED AFTER SEARCH WORD}

The present invention relates to a blog service in a wired / wireless network and relates to a blog service composed mainly of an object word (a search target word) and an advertisement through the same.

The development of the Internet enables the exchange of infinite information, through which the creation and acquisition and sharing of a wide and deep information is carried out.

These information are intertwined through the World Wide Web, and users need to find the information they need, and they can access a lot of information through portal services with search functions, and information exchange between netizens through internet cafes and blogs is very active. The above blog is a web site where netizens can freely write according to their interests, and is called 'one-person media', and individuals or companies can record or scrap their interests or related fields. Of course, it is widely used as a means of information exchange.

In addition, as the blog is combined with wireless communication with the spread of the wireless Internet, a blog that performs a service focused on information exchange is widely used, which is serviced under the nickname 'mini blog'.

As many netizens use these blogs, advertisement services have been introduced to blogs. The advertising method is to link an advertisement with a keyword that matches the content of the post posted on the blog, and then charge for the number of clicks on the linked advertisement. The advertising revenue is distributed by the blog service company and the blogger who posted the advertisement.

In the Internet service, it is possible to obtain information by searching abundant data from various information sources such as dictionary, news, blog, cafe knowledge and answer for one search word, and the amount of information generated from these information sources is increasing rapidly. The reality is that the user has to spend a lot of time looking for information, and not all the information is available.

Among them, content-driven blogs contain in-depth information, but since one subject manages the blog, others can visit and view the blog, but there are many posts on the same topic. Since it is scattered through blogs, information retrieval of an object is often only required when the many links searched through a search portal are read to obtain desired information.

In addition, since the data for one object is distributed in many places, there is a disadvantage that a discussion involving many people is difficult.

By distributing blog information into a single object, you can browse the information by simply searching for the blog, not through a search engine, and provide a service that allows you to share in-depth opinions with other people. This is especially suitable for wireless Internet users by reducing the amount of time and communication packets required to find the necessary information by allowing the uploading user to find information on the computer and uploading it. To provide a service.

Anyone can freely write about a certain subject, but since the record must be made in a single forum for a certain term, a certain place of business, and a certain subject, many netizens can be viewed and recorded. This can be accomplished through an object-centric blog (hereinafter referred to as an "object blog") whose object language is the blog name.

An object is an opposite concept of a subject. It is a comprehensive concept that includes objects, terms, businesses, shopping malls, online sites, products, and the existence of 'I', which is visible to others. This is not a form that an in-blogger judges and posts, but a web page that is jointly published or co-organized.It allows several people to record different information and judgments about an object language, but prohibits the creation of blogs with the same object language. Minimize the distribution of information.

Upload to an object blog is entered by registering an object word when a blogger posts a post (post) to an interface provided by a server through a user terminal. If a blog is already created, the post is registered in the object blog. The post is registered in each object blog bulletin board, not as a post of a personal blog.

That is, after assigning and storing an identifier such as a predetermined number for each post, the designated object word is linked to the object blog with the blog name, and then managed and read according to the object blog.

When looking at the sorting method of the object blog bulletin board, the order of posting time is less accurate, but the information can be quickly obtained, and if the list is ordered by the visitor's recommendation or the number of views, the reliable information can be obtained. In the case of the printout of the bulletin board, which is arranged in the order of recommendation and posting, the duplicated postings increase the utilization.

Conventional blog advertisement is a method of link exposure to the page of advertiser that specified related keyword for each posted post. However, in the object blog, the advertisement is related to "keyword = object word = blog title (or tag)". Since an advertisement is exposed from an object blog with the blog name of the keyword and an object blog when the post tagged with the keyword is exposed, the exposure of the ad link is based on the object blog name. Irrespective of the post, it is continuously exposed, and when a specific post is opened, it is provided by adding an advertisement link whose keyword is a tag included in the post.

By providing a place for publishing and discussing specialized information by object words (search terms), it is possible to have a competitive edge in quantity and quality by sending blogs that contain in-depth information and accumulate a lot of data on object words expressed in search terms. It provides clear search results, which increases information transmission efficiency.

The efficient allocation of finite radio resources in the process of activating smartphones and the wireless Internet is a pay-as-you-go service, which is not enough in terms of diversity but needs information retrieval with clarity rather than providing various information through existing portals. The service according to the present invention will greatly increase the customer convenience in the mobile Internet.

1 is a block diagram of an object blog service.
2 is an exemplary diagram of an embodiment of an object blog web page.
3 is an exemplary diagram of an interface format transmitted to a terminal for writing a blog.

1 is a block diagram of an embodiment of an object blog service.

After accessing the web server 200 serving the service according to the present invention with the client / wireless terminal 100 as a client and performing a blog search by inputting a certain object word, the server searches a database to search for an object using the same object word as the blog name. Search for blogs or tags and send the search results to the client.

When a member wants to post (upload a post), the server receives an interface page as shown in [Fig. 3] and posts the interface page. The interface page includes a plurality of object words and categories (person names, place names, phone numbers, etc.) for each object word. Can be selected and input.

If there is an upload request from the client 100, the index DB 301, the telephone number DB 302, etc., check whether there is an object blog having a blog name that matches the object word for each category input in the interface page, and the existing object is matched. If there is a blog, save the post with the address of the bulletin board of the object blog, and if there is no object blog whose category and blog name match, create a new object blog in the category specified in the interface page. Save it with your post.

Since a plurality of object words can be selected in the interface page, all selected object words and category names are set and stored as tags, respectively, and no separate tag input is received.

The object word used in the present invention is an object word having at least one word composed of a product name, a term, a word, a business place, a shopping mall, an online site, a product name, a model name, a person's name, a phone number, and the like as a title of a blog. As a means of searching and comparing words containing more than one word, a single word generated by removing and listing white space characters and determining and eliminating and listing spaces and dashes ("-") for phone numbers. As a rule, the comparison is made.

The blog according to the present invention is a structure in which a personal blog and an object blog are operated in a dual manner, and after assigning a predetermined address to a post (post), each object blog bulletin board and a plurality of object words assigned to the post by the publisher Post by link to a posting board that can be found on your personal blog.

In other words, even if a post is uploaded to several object blogs at the same time, if one is edited or deleted at each object blog or individual blog, it is possible to modify and delete all the blogs posted.

As an example, a logged-in member posts by specifying a compound word of three words `` Apple iPhone User '' and four object words `` iPhone '', `` Apple '', `` Apple iPhone '' in order to post a feeling of using the iPhone. In this case, it is posted on the posting board among the object blogs with blog names of each object language (Apple iPhone user, iPhone, Apple, Apple iPhone) and the individual blog of the member who posted.

In addition, if the iPhone is in the category consisting of electronics-> mobile phone-> smartphone-> iPhone, if you select the category of electronic products, the mobile phone is selected again through the selection mode of the second category by the category DB. When selecting the category of smartphone and the fourth category of iPhone through the selection mode of the third category, the tag of this post is the object language Apple iPhone user, iPhone, Apple, Apple iPhone and the category name electronic products, mobile phone, smart Posts tagged with phones and iPhones will be linked to each blog.

Personal blogs have two types of bulletin boards, personal bulletin boards and posting boards. Except for logged in members, you can limit personal blogs to social networking by not posting posting boards on personal blog pages.

That is, since the personal bulletin board is not tagged except the category of person's name, address, gender, occupation, address, age, etc., it is not searched by the contents of the blog posted by the individual. It is not suitable for social networking and scrap management of one's own posts or other posts of interest.

Therefore, the above personal blog is similar to the conventional blog in that the member can see the writings or scraps by himself, but when uploading the post, the object blog and category are selected and uploaded to the object blog. There is a characteristic that information is gathered in one object blog centered on the language.

And since the personal bulletin board of the personal blog is not a place to post shared data, it provides a function of uploading information of personal information or photos, connecting the network like a mini homepage, and sending messages to each other including a message notification function through wired or wireless. It also serves as a mini blog service that can send and receive.

Posts posted to the object blog can be searched for information by the content of the post by the bulletin board search of the object blog, but the search page for searching blogs and tags are searched only if the object blog name or tag match.

It is a feature of the present invention that the search range is limited to the blog name and tag as described above, and the tag setting is limited as described above. Thus, the server reduces the search load and outputs only the link of the blog specified by the blog name or tag to the searcher's terminal. As a result, the user has the advantage of being provided with the contents closest to the desired result in a short time.

Object blogs have different categories and tags for each kind of object language.

A blog whose name is a person's name is a personal name of a blog, but receives additional information about the age (birth), address, occupation, etc., and searches the name DB 303 to distinguish it from other name blogs with the same blog name. The business name of the business using the phone number is the title of the blog, but it can be identified using categories and tags because it can be distinguished by receiving information on the address and type of business. It searches for a phone number in the search page, and then searches the database server using a pure number combination without spaces or dashes, and then uses the blog name as the blog name with the business name having the business name and category corresponding to the phone number. If present, the blog is output to the client's terminal.

If there is no object blog opened with the same number as the object number entered when uploading the post, search the phone book DB 302 through the database server first. It prints information about the business name, address, business type, and other phone numbers of the business place with the phone number to the client's terminal and goes through the verification process to create an object blog whose name is the blog.

If the searched object word does not exist in the phone book DB 302, the server transmits an interface through which the establisher can enter a business name, address, business type, telephone number, and the like, and creates an object blog as the received information.

Opened Object Blogs have a business name as a blog name and a business category, address, and phone number as categories or tags. When searching for a blog number, a search result shows one search result, but if a business name is searched, Object blogs that match the results are sorted together (by category and tag) and selected by the user and output to the relevant blog.

 When a search or upload of a place name is made as an object language, an object blog can be opened or uploaded using a method of selecting an upper category through a place name DB 304 and setting it as a tag.

In case of searching or uploading a post using the model name as an object language, the model name without spaces or dashes is searched as an identifier, but a product category, which is a higher category, can be opened or uploaded through the product type DB.

In order to activate the object blog service created using the above methods, it is necessary to induce netizens to voluntarily generate and consume content.

To this end, we introduce a rating system and provide the members with high ratings with control over the link to keyword advertising or distribute the keyword advertising revenue.

The above rating system is operated for each object blog, and the participation of netizens is enriched by increasing the participation of netizens through a method of distributing a part of advertisement revenue to a member who uploads a post based on a certain standard.

2 is a virtual web page of an object blog according to the present invention.

The object blog name is represented by the object word display unit 601. In the case of the embodiment, the object blog is an object blog of "blog".

The summary description unit 603 reduces the possibility of distortion of information due to a misunderstanding of the object language by providing a basic information or by posting a lot of recommended posts in cooperation with an information provider that provides a dictionary for the object language.

The information posted by netizens outputs a single bulletin board arranged in chronological order (604) and recommendation order (605), so that quick and accurate information can be checked on one page.

When sorting by simply recommending and accumulating on the recommendation order bulletin board 605, it is easy to bring about a result that a new post is pushed out and only a post posted for a long time is survived because the accumulated data is accumulated at the top.

In order to improve this, if you sort by reflecting the dynamic calculation result for a certain period, posts that posted a short period of time will be able to increase the exposure through higher sorting if the content is faithful, so there are two dynamic recommendation results. Output by applying

division Last hour recommended Recommended in the last day Last month recommended Posting period Total referrals A 2 5 100 12 months 2,350 B One 20 500 25 days 500 C One 13 450 12 days 450 D 2 4 80 24 months 5,000

In Table 1, the ranking of the number of recommendations received in the last 1 day is A = 5, B = 20, C = 13, and D = 4, indicating that B>C>A> D received many recommendations.

However, if you look at the number of recommendations in the last month, A: 100, B: 500 * 30/25 = 600, C: 450 * 30/12 = 1125, D: 80, then B>C>A> D.

Also, the total number of recommendations is A: 2,350 B: 500, C: 450, and D = 5,000, which is D>A>B> C.

The keyword advertising unit 602 posts an advertisement related to a title and a tag of the object blog, and may give a part of the management rights for the advertisement link posted thereto to a member who has a great contribution to the content of the object blog.

The keyword advertising unit 602 is divided into frames of an object blog web page, and is configured in such a manner that the keyword blog is continuously exposed even while the post is being viewed. If there is a tag included in the advertisement link that has the tag name as a keyword is output to the advertisement publishing unit 602.

In the distribution of members and advertising revenue, each object blog can be divided into revenue sharing method based on blog and post standards. In any case, the advertisement link is displayed on the main page, so the specific post and the advertising revenue do not correspond directly. Therefore, select and distribute member parts that make the contents of blogs substantial according to certain criteria.

The revenue sharing method of the object blog unit distributes advertising revenue or manages the advertising link based on a predetermined criterion to the members selected by the member's rating calculated based on the number of referrals and the number of views on the posts posted on the blog.

The post unit distribution method selects the posts based on the number of ratings and the number of views among all the posts, and distributes the advertising revenue to the member who posted the post or gives the control of the advertisement link.

In the case of the blog according to FIG. 2, only the advertisement designated as the keyword 'blog' is exposed, but in the case where the publisher enters both 'blog' and 'bulletin board' when the publisher selects an object word, the post 'Difference between blog and bulletin board?' Since the post was also posted on the bulletin board blog and 'Bulletin' and 'Blog' were designated as tags, the keyword advertising unit was additionally exposed to the keyword advertising unit at the moment of opening this post.

At the bottom, as a search result unit 606, a web search result for "blog", which is an object word searched through a search engine, is displayed so that a searcher can check various contents of one web page.

Looking at the characteristics and effects of the object blog service using the above method,

Blog and Blog Ads, Knowledge Q & A (e.g. Naver's Knowledge iN), Open Encyclopedia (e.g. Wikipedia), Keyword Ads (e.g. Overture), Mini Blog (e.g. Twitter), Search Engine Results.

The contents of the conventional blog may or may not have a direction to a specific subject by the intention of the established blogger, whereas the blog according to the present invention is to force the posting of the blogs according to the subject by dividing the titles separately by the subject. There is an advantage that a variety of information based on the point of view can be accumulated.

In addition, unlike conventional blogs, only the object word and category are set as tags instead of tagging by the publisher. When blog search (or tag search) is performed, only the information relevant to the search word is exposed. Ads closest to the information they want to know are exposed.

In contrast to an existing blog advertisement, an advertisement having a keyword belonging to an associated word is attached to a post of a personal blog. In contrast, the present invention provides a keyword advertisement associated with a blog name and a tag through a blog main page.

For this reason, the existing blog advertisement is a method in which a blog service provider and a personal blogger distribute the revenue received from an advertiser based on a link of a searcher, but the present invention provides an uploader which has a high rating by a post posted to an object blog ( In other words, the amount of revenue generated from the relevant object blogs and the uploader that posted a lot of useful information on the object blog is not distributed to every publisher who posts.

Knowledge Q & A service is not supported by the credibility of the content of Q & A, so there is a limit to recruiting advertisers. Although it is not possible to prepare a proper compensation system for the selected netizens, in the present invention, since various information is provided through an object blog having one object word, it is possible to attract keyword advertisements directly corresponding to the questionnaire. Regardless of how you post, the rewards can be earned by allocating revenue to highly rated members.

It also has the function of an open encyclopedia, which allows netizens who read each post to give a rating and expose high rated posts to the top, and high rated posts have been verified by netizens so that a certain amount of credibility is created. This is because, unlike open dictionaries such as Wikipedia, it is not validated by the service operator.

Since keyword advertising is a service that exposes an advertiser's site using a keyword as a keyword when searching through a portal, etc., the keyword advertisement according to the present invention is not exposed at the time of search, but the same blog name as the keyword. The keyword ad link is exposed when the blog page is opened, and the keyword ad link identical to the tag name is additionally exposed when the post is opened later.

That is, in the conventional keyword ad, if the search word input from the user terminal is a word selected by the advertiser, the keyword is displayed as a search result page. However, according to the present invention, even if the keyword is selected by the advertiser, the same blog name (object) or the keyword as the keyword is selected. If a blog or post with a tag name is not created, it can be exposed as a search page.

Since the personal bulletin board of the personal blog is a bulletin board that writes information related to itself, there is no need to have a specific topic and there is no reason to write specialized information.

The efficient allocation of finite radio resources when the wireless Internet is activated using smartphones and laptops is a pay-as-you-go service, which is not enough in terms of diversity but provides greater clarity than the various information provided by portal search. Since the search is required, the service according to the present invention can greatly increase the customer convenience in the mobile Internet.

<Explanation of symbols for the main parts of the drawings>
100: user's wired or wireless terminal 200: blog server
601: Title display unit 602: Keyword advertising window
603: Details 604: Time-ordered bulletin board
605: Order of recommendation bulletin board 606: Web search result window

Claims (9)

In the object-oriented blog (hereinafter referred to as "object blog") service and keyword advertising for the user's wired and wireless terminal,
Receiving a place name, a business phone number, a life dictionary, an encyclopedia, an advertisement keyword, and a category structure from a terminal of an operator and storing the same in a server;
When receiving content from the user terminal, it receives one or more object words and categories together, and uploads posts tagged with categories and object words to each object blog to several object blogs with the received object words as blog names. step;
Transmitting an advertisement link including the object blog name and a tag as a keyword when the object blog page is transmitted in a transmission request for the blog of the user terminal;
Receiving an evaluation of the post from the user terminal receiving the post and storing the post in the server;
The object blog service and advertising method comprising the step of distributing the advertising revenue through the account of one or more members selected by summing the ratings received by the posts in each object blog for each publisher. The method of claim 1,
The object word used as the object blog name is managed by category as a term including a compound word consisting of up to three words, a product name, a business name, a shopping mall name, a domain name, a model name, a number combination, a person name, a place name, a phone number, etc. Object blog service and advertising method. In the category-specific management method according to claim 2, the server,
If there is a blog search request from a user terminal, the results of searching for a blog name or tag are classified by category and outputted to the terminal.
Object blog service and advertising method characterized in that the post is uploaded to the blog with the object name received from the blog after sending the interface having the object word and category input window when the upload request from the user terminal. The method of claim 1,
If the object word is a phone number, the registered business is searched through the phone book DB to check the identified business type, address and business name, and the business name, area, address and phone number are tagged in the object blog whose name is the blog name. Object blog service and advertising method characterized by uploading the content. The method of claim 1,
When the object blog is transmitted to a web page by a request of a user terminal, the object blog service and advertisements are output at the same time by sorting based on the number of recommendation by period, which is the number of recommendation received during a certain period by posts, together with the chronological results. Way.

In the distribution of advertising revenue of claim 1,
Object blog service and advertising method further comprising a method of granting a control right to use a portion of the advertising link in addition to the distribution of advertising revenue to at least one member selected by the object blog. The method of claim 1,
Object blog service and advertising method further comprising the method of distributing the selected post to the uploaded member through the rating comparison in addition to the method of distributing to the selected member through the sum of the ratings of the members. As an object-oriented blog (hereinafter referred to as "object blog") service and keyword advertising system for wired and wireless terminals,
A database in which a place name, a business telephone number, a life dictionary, an encyclopedia, an advertisement keyword, and a category structure are stored from an operator's terminal;
Storage means such as content of the post transmitted from the user terminal, evaluation information, and the like;
Control means for analyzing the received object word and designating and storing the blog to which the post will be uploaded or creating and storing a new blog, and transmitting blog search data, content data, web page link data and keyword advertisements corresponding to the search request. ;
Object blog service and advertising system comprising a calculation means for calculating the publisher rating or post rating based on the evaluation information received from the user terminal, sorting the posts and distribute advertising revenue. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 7.

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