KR20110072135A - Advertising service method using video communication and video communication apparatus thereof - Google Patents

Abstract

PURPOSE: An advertisement service method using a video call and a video communication apparatus using the same are provided to display advertisement contents in a video call. CONSTITUTION: A user input unit receives the selection of the display of advertisement contents from a user(210). In case the user selects the display of the advertisement contents, the communication unit of a video communication apparatus receives the advertisement contents from a server(220). A display unit displays the advertisement contents with a video call(230). According to the advertisement contents, the video communication apparatus reduces video call expenses(240).

Description

Advertising service method using video call and video communication device using same

The present invention relates to a method for providing an advertising service in a video communication device.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, real-time broadcasting, contents on demand, games, news, video communication, etc., using the Internet network connected to each home in addition to the existing radio media. Various kinds of content services can be provided to users.

An example of providing a content service using the Internet network may be an Internet Protocol TV (IPTV). The IPTV refers to transmitting a variety of information services, moving picture content and broadcasting to a user's television using a high-speed Internet network.

An object of the present invention is to provide a method for efficiently providing an advertisement service during video communication and a video communication apparatus using the same.

Advertising service method using a video call according to an embodiment of the present invention, the step of receiving a video call connection request; Receiving advertising content; Displaying the received advertisement content together with a call image; And reducing and paying the fee charged for the video call according to the displayed advertisement content.

The video communication apparatus according to the embodiment of the present invention performs an advertisement service method using the video call.

A display apparatus according to an embodiment of the present invention performs an advertisement service method using the video call.

Meanwhile, the advertisement service method using the video call may be implemented as a computer-readable recording medium that records a program to be executed in a computer.

According to an exemplary embodiment of the present invention, an advertisement can be efficiently delivered to a user by displaying advertisement content during a video call, and at the same time, a video call fee is reduced and settled according to the display of the advertisement content. It can provide an advertising business model.

Hereinafter, an advertisement service method using a video call, a video communication apparatus, and a display device using the same will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a video communication system.

Referring to FIG. 1, a video communication system uses a plurality of devices capable of processing and transmitting / receiving video data and audio data, while viewing a video transmitted by a calling party and a called party from an opposite party. It's a system that lets you talk to each other.

For example, the image communication apparatus 10 acquires image and audio data corresponding to the image and audio of the user by using a camera, a microphone, and the like and inputs the obtained image and audio data. It may transmit to other devices 20 to 60 connected via a wired or wireless network.

Meanwhile, the video communication device 10 may receive video and audio data from other devices 20 to 60 connected to the wired / wireless network. Accordingly, the video communication device 10 and the external devices 20 to 60 may be received. Video communication between may be possible.

As illustrated in FIG. 1, an external device capable of video communication with the video communication device 10 may be a mobile terminal 30, a PC 40, or another video communication device 50 such as a mobile phone 20, a PDA, or a notebook computer. ) And the display device 60 and the like.

In addition, the network connecting the video communication device 10 and the external devices 20 to 60 allows transmission and reception of video and audio data according to a communication standard for video communication.

For example, the video communication device 10 and the external devices 20 to 60 transmit and receive the video and audio data using a network according to Ethernet or IEEE 802.3, or use a wireless network according to IEEE 802.11, or the like. The data can be transmitted and received.

Meanwhile, the network may transmit and receive data between the video communication device 10 and the external devices 20 to 60 by using a voice over broadband (VoBB) or legacy service.

More specifically, the VoBB may include voice over cable modem (VOCM), voice over DSL (VODSL), voice over Internet protocol (VoIP), fixed wireless access (FWA), fiber to the home (FTTH), or voice over VoATM (VoATM). Services such as ATM).

The legacy service may include an integrated service digital network (ISDN), a plain old telephone service (POTS), a cellular or 3G service, and the like.

Accordingly, the video communication device 10 and the external devices 20 to 60 may transmit video and audio data using a wireless network, a conventional telephone network, a data network such as the Internet, a cable modem system, a cellular network, or the like. Can send and receive

Meanwhile, the video communication device 10 and the external devices 20 to 60 may transmit and receive video and audio data according to a standard set therebetween. For example, the H.261 standard, video and Communication of voice data may use protocols such as the H.221 standard and the H.242 standard for call setup and teardown.

More specifically, in the case of a video communication system using the Internet, video communication standards such as the H.323, H.263, and H264 standards for video coding and G723.1, G.711, and G.729 for voice coding are used. Implemented protocols may be used.

However, the video communication system according to the embodiment of the present invention is not limited to the above configuration. For example, the devices 20 to 60 which are in video communication with the video communication device 10 are not limited to the devices 20 to 60 as shown in FIG. 1, and other than the above standard SIP, RTP Standards such as the / RTCP protocol may be used.

2 is a block diagram illustrating a configuration of an image communication apparatus according to an exemplary embodiment of the present invention. The illustrated image communication apparatus includes a camera 100, a microphone 110, an AV processor 120, a controller 130, and a communication unit. 140, a user input unit 150, a storage unit 160, and a display unit 170 may be included.

Referring to FIG. 2, the camera 100 may photograph a peripheral area of the image communication apparatus 10, more specifically, an area including a user, and acquire and output image data corresponding thereto.

On the other hand, the camera 100 may be provided to be mounted on one side of the main body of the image communication apparatus 10, such as a web cam, etc., and thus to be photographed to photograph the front of the image communication apparatus 10. Can be.

The microphone 110 may collect voices generated in the vicinity of the video communication apparatus 10, more specifically, sounds including voices of a user, and output voice data corresponding thereto.

On the other hand, the microphone 110 may be mounted on one side of the main body of the video communication device 10, or may be disposed outside of the video communication device 10, for example, at a position adjacent to the user.

The AV processor 120 may process the video data output from the camera 100 and convert the video data into a video stream having a preset format. The AV processor 120 may process the audio data output from the microphone 110 to process the video data. Can be converted to an audio stream and output.

For example, the AV processor 120 encodes the video data according to standards such as H.323, H.263, and H.264 to form a basic stream of digital data, that is, an elementary stream. A video stream can be output.

In addition, the AV processor 120 may output the voice stream in the form of an elementary stream by encoding the voice data according to standards such as G.723.1, G.711, and G.729.

On the other hand, in addition to the above-described encoding, the AV processing unit 120 improves the image quality of the image acquired by the camera 100 or adjusts it to suit a specific purpose, for example, adjusting contrast and removing noise. Image processing such as, smoothing, sharpening, and the like may be performed.

The communication unit 140 may transmit a transmission stream including the video stream and the audio stream output from the AV processing unit 120 to an external device, for example, a server for video communication or a video communication device of a counterpart user through a wired or wireless network. .

In addition, the communication unit 140 may receive a reception stream including an image stream and an audio stream from an external device.

More specifically, the communication unit 140 may transmit / receive video and audio streams with the video communication device of the counterpart user by using the wired / wireless network such as Ethernet or IEEE 802.3, IEEE 802.11.

The user input unit 150 may receive various user inputs for controlling the operation of the remote control apparatus 10. For example, the user input unit 150 may be implemented as a keyboard or a touch pad mounted on a main body of the remote control apparatus 10. have.

On the other hand, the user input unit 150 may not be provided in the remote control device 10, for example, may be implemented as an external remote control device.

The storage unit 160 may store a program or user information for operating the video communication apparatus 10, and may be implemented as an internal storage medium included in the video communication apparatus 10 as shown in FIG. 2. Alternatively, the present invention may be implemented as an external storage medium connected to the video communication device 10 using an interface such as a universal serial bus (USB).

The display unit 170 displays an image of a user acquired by the camera 100, that is, an image to be transmitted to an external device, and is also received from an external device, that is, received from an external device. An image can be displayed.

For example, the display unit 170 may display an image using various types of display panels, such as digital light processing (DLP), liquid crystal display (LCD), plasma display panel (PDP), and the like.

The controller 130 controls the camera 100, the microphone 110, the AV processor 120, the controller 130, the communication unit 140, the user input unit 150, the storage unit 160, and the display unit 170, respectively. By controlling, the operation of the video communication apparatus 10 as described above can be controlled as a whole.

According to an exemplary embodiment of the present invention, the display unit 170 may display the advertisement content together with the call image, that is, the caller call image and the receiver call image.

For that purpose, the communication unit 140 may receive the advertisement content from an external, for example, a video communication service provider server providing a video communication service or an advertising service provider server providing an advertisement content, and the received advertisement content may be a display unit ( The video may be displayed together with the call video.

On the other hand, due to the display of the advertising content during the video call, the user may be exempt from the fee charged for the video call.

Hereinafter, an advertisement service method using a video call according to an embodiment of the present invention will be described in detail with reference to FIGS. 3 and 12.

3 is a flowchart illustrating an advertisement service method using a video call according to an embodiment of the present invention. The advertisement service method shown in FIG. 3 is combined with a block diagram showing the configuration of the video communication apparatus shown in FIG. Let's explain.

Referring to FIG. 3, the video communication device 10 receives a video call connection request from a user (step 200).

For example, after the user selects a receiver who wants to make a video call, the user may request a video call connection with the receiver through the user input unit 150.

In response to the user's request, the user input unit 150 receives a selection from the user whether to display the advertisement content (step 210).

For example, as illustrated in FIG. 4, the display 170 may display a question on the screen 300 as to whether the advertisement content is displayed under the control of the controller 130.

The user may select 'Yes' or 'No' for the question, for example, by pressing the 'Yes' button 310 by using the user input unit 150 or selecting 'No'. The button 311 may be pressed to select not to display the advertisement content.

As described above, when the user selects the display of the advertisement content, the fee charged for the video call to be performed later may be reduced according to the displayed advertisement content.

Meanwhile, the user may charge credit in advance for a video call and receive a video call service using the charged credit.

When the user requests a video call, if the credits for the video call are insufficient, a question about whether to display the advertisement content as described above may be displayed on the screen 300.

Referring to FIG. 5, when the credit is insufficient when the video call is requested, the display unit 170 may control the controller 130 to display a question about whether to display the advertisement content on the screen 300.

The user may select 'Yes' or 'No' for the question, for example, by pressing the 'Yes' button 310 by using the user input unit 150 or selecting 'No'. The button 311 may be pressed to select not to display the advertisement content.

In addition, after pressing the 'No' button 311, the user may charge the credit and make a video call using the charged credit without watching the advertisement content.

That is, when the user does not want to watch the advertisement, the user can press the 'charge credit' button 313 for the video call to charge the credit for the video call according to a predetermined method.

If the user selects the display of the advertisement content, the communication unit 140 of the video communication device 10 receives the advertisement content from the server (step 220).

For example, the communication unit 140 may receive the advertisement content from a video communication service provider server or an advertisement service provider server, and the receiving may be performed in advance before the operation 300 or operation 310.

According to an embodiment of the present invention, a user may select advertisement content to be displayed, and thus, advertisement content for a product or service that the user is interested in may be received and displayed, and thus, advertisement efficiency may be improved. Can be.

For example, when the user selects the display of the advertisement content, as shown in FIG. 6, the advertisement content selectable by the user may be classified and displayed on the screen 300.

Referring to FIG. 6, a user may sequentially select products according to a preset category to select advertisement contents to be viewed.

That is, the user selects 'electronics' which is one of the displayed categories, that is, 'electronics', 'cosmetics', 'food' and 'insurance', and 'home appliances' and 'mobile phones' belonging to the selected 'electronics'. Mobile phones-related advertising content may be displayed by selecting 'mobile phone' which is one of 'and' computers.

In addition, the user may select one of the mobile phone-related advertising content by comparing each call charge reduction condition.

For example, a user may view an advertisement of 'phone B' that has the desired reduction condition among ads of 'phone A', which enables '30 seconds free call ', and' phone B ', which allows 30% reduction of call charges. It can be selected as the advertisement content to watch.

Thereafter, the display 170 displays the received advertisement content together with the call image (step 230).

On the other hand, if the user does not select the display of the advertising content, the display unit 170 displays only the call image (step 250).

7 to 11 illustrate embodiments of a method of displaying advertisement content and a call image.

Referring to FIG. 7, an advertisement content and a call image, that is, a sender call image and a receiver call image may be simultaneously displayed on one screen 300.

For example, the caller's video is displayed on the background screen 320, and the caller's video is displayed on the first area of the screen 300, more specifically, the right area 330. In the second area, more specifically, the left area 340, an image of the received advertisement content may be displayed.

According to an embodiment of the present invention, the advertisement content may be displayed during the call waiting time for the video call connection requested by the user.

Referring to FIG. 8, an advertisement content is displayed on the left area 340 of the screen 300 during a call waiting time during which a video call is connected by attempting to connect a call for video communication according to a user's video call connection request. Can be.

Since the video call with the receiver is not made during the call waiting time and the receiver call image is not displayed in the right area 330, the advertisement effect may be further improved by displaying the advertisement content during the call waiting time.

According to an embodiment of the present invention, the position, size, number and time of displaying the advertisement content on the screen 300 may be changed.

For example, the number of advertisement contents displayed on the screen 300 may be determined according to a user's selection, and the degree of reduction of call charges may vary according to the number of advertisement contents displayed. In more detail, as the number of the displayed advertisement contents increases, the call charge may be further reduced.

Referring to FIG. 9, two or more advertisement contents may be displayed on the screen 300. For example, advertisement 1 is displayed on the left region 340 of the screen 300, and the right region ( Advertisement 2 may be displayed at 341.

In addition, the size of the advertisement content displayed on the screen 300 may be set differently according to the selection of the advertisement provider or the user, and the degree of reduction of the call charge may be different according to the size of the displayed advertisement content. More specifically, as the size of the displayed advertisement content increases, the call charge may be further reduced.

For example, the size of the left area 340 where advertisement 1 is displayed may be larger than the right area 341 where advertisement 2 is displayed, in which case the reduction of call charges by the display of advertisement 1 is applied to the display of advertisement 2. May be greater than the reduction of the call charge.

Meanwhile, the position where the advertisement content is displayed on the screen 300 may also be set differently according to the selection of the advertisement provider or the user.

Referring to FIG. 10, an advertisement content may be displayed on a background screen 320, and a sender call image and a receiver call image may be displayed on each of two regions 331 and 330 of a lower portion of the screen 300.

As described above, the degree of reduction of the call charge may be different according to the display position of the advertisement content. For example, as the advertisement content is displayed as the background screen or closer to the center of the screen 300, the call charge is further reduced. Can be.

Meanwhile, as shown in FIG. 11, another advertisement 2 may be displayed on the left area 341 of the screen 300 while the advertisement 1 is displayed on the background screen 320.

In addition, the time for displaying the advertisement content on the screen 300 may be set differently according to the selection of the advertisement provider or the user, and as the display time of the advertisement content increases, the call charge may be further reduced.

In the above, the method of displaying the advertisement content has been described with reference to FIGS. 7 to 11, but is not limited thereto. For example, in the advertisement service method using a video call according to an embodiment of the present invention, the position, number, size, and time of the displayed advertisement content may be set differently from the above.

In addition, the reception and display of the advertisement content as described above may be performed before the user's video call connection request, and thus the charges imposed on the subsequent video call by viewing the advertisement content before the video call may be reduced. It may be.

When the video call performed together with the display of the advertisement content is terminated as described above, the video communication apparatus 10 reduces and pays the video call fee according to the displayed advertisement content (step 240).

For example, the controller 130 may reduce and settle the video call fee according to the advertisement content displayed in step 230, more specifically, the location, size, number or time of displaying the advertisement content.

As shown in FIG. 6, when the user selects and watches the advertisement content of the 'mobile phone B', 30% of the fee charged for the video call performed by the user may be reduced.

Referring to FIG. 12, after a video call ends, a call charge detail may be displayed on the screen 300 together with a phrase indicating the end of the video call. The displayed call charge details may include 'total call time', ' Call charges ”,“ reduction charges ”and“ payment charges ”.

For example, if a user makes a video call for 4 minutes 30 seconds and receives a call charge of 1,200 won, as shown above, by watching the 'mobile phone B' advertisement with a 30% reduction in call charges, The 360 won, which is%, may be reduced, and the screen 300 may indicate that the final call fee of 840 won is settled.

On the other hand, step 240 is not performed in the video communication device 10, but may be performed in a server providing a video communication service, for this purpose, the communication unit 140 of the video communication device 10 is the advertising content made in step 230 Information about the display of, for example, identification information, position, size, number or time of the displayed advertising content can be transmitted to the server.

The display device according to an embodiment of the present invention may be provided with the video communication device 10 as described above to enable a video communication service using a wired / wireless network, and the advertisement service method using the video call as described above. It may be possible to carry out.

Hereinafter, a display apparatus according to an exemplary embodiment of the present invention will be described in detail with reference to a network TV.

FIG. 13 is a block diagram illustrating an embodiment of a configuration of a display system, in which the illustrated display system includes a network operator 510, a content provider (CP) 520, a service provider 530, and a network TV. 540.

The network operator 510 may provide the network TV 540 with the base software necessary for the contents provided by the content provider 520 to operate normally in the network TV 540. In addition, the content provider 520 may provide the hardware information of the network TV 540 required for the content to be normally executed in the network TV 540.

For example, the network operator 510 provides a main screen configured when contents provided by content providers are displayed on the network TV 540, and a user selects content or inputs various commands and outputs accordingly. A user interface for displaying can be provided. In addition, the user interface may provide information for updating firmware or software of the network TV 540 whenever necessary.

The content provider 520 may generate various contents that can be provided on the network, configure the content in a format that can be played on the network TV 540, and provide the contents according to a request of the network TV 540. The content can be any data that can be serviced over a network.

The network TV 540 may be equipped with dedicated firmware for reproducing, searching, and displaying a list of contents for each content provider 520. The firmware may be installed in the network TV 540 during the manufacturing process of the network TV 540 or may be downloaded and installed by the user through the network during use.

The firmware of the network TV 540 may be a program for playing or executing content provided by the content provider 520. The firmware may vary depending on the type of content provided by the content provider 520. For example, when the content provider 520 is a VOD provider, the firmware may be a VOD player program, and when the content provider 520 is an AOD or MOD provider, the firmware may be an AOD or MOD player program.

In addition, when the content provider 520 is a video communication service provider, the content provider 520 may be a video communication program.

The service provider 530 may be an Internet service provider that provides network communication between the network operator 510, the content provider 520, and the network TV 540.

The network may include any wired or wireless Internet network using the Internet protocol. In particular, the service provider 530 transmits the content provided by the content provider 520 to the network TV 540, performs maintenance management of the transmission network so that the user can be stably received the content, and the content provider ( 520 may provide an infrastructure for transmitting content.

The network TV 540 receives and plays or executes content through the service provider 530 in response to a user's command. According to an exemplary embodiment, the network TV 540 may include any device equipped with a network module such as a broadcast receiving device such as a network set-top box or a telephone for a network.

For example, the content provider 520 may be a provider of various types of content to be provided to the network TV 540. The content provider 520 may include a TV station, a radio station, a VOD operator, an AOD operator, a game operator, a video communication service provider, a weather information provider, a photo related service provider, and the like.

More specifically, the video communication service provider may provide a relay service for making a video call with a user of another network TV through the network.

The service provider 530 is a medium for transmitting data and commands of the network operator 510, the content provider 520, and the network TV 540. The service provider 530 may be a typical wired or wireless Internet service provider. In addition, the service provider 530 provides communication network hardware so that the network operator 510, the content provider 520, and the network TV 540 can communicate with each other. A communication service can be performed.

The network TV 540 basically has a network interface capable of accessing the network, receives an IP address, processes a data packet through the network, and stores or plays the data packet when the data packet is multimedia data such as video or audio. have.

In addition, the network TV 540 may operate to transmit the user's requirements in both directions while processing the multimedia data. For this purpose, the remote control for controlling the network TV 540 includes buttons for controlling the network TV, That is, buttons for selecting various menus may be provided.

FIG. 14 is a block diagram illustrating a configuration of a display apparatus according to an exemplary embodiment of the present invention, and illustrates a configuration of the network TV 540 illustrated in FIG. 13.

Referring to FIG. 14, in addition to a function of receiving content through a network, the network TV 540 may have a function of receiving a broadcast signal in the form of an RF signal through a radio or a cable through the broadcast receiving unit 541. .

The network TV 540 includes a broadcast receiver 541, a demultiplexer 542, a video signal processor 543, a display 544, a network interface 545, an OSD generator 546, and a user input 547. ), A storage unit 548, a memory unit 549, and a controller 550.

The broadcast receiver 541, the demultiplexer 542, and the image signal processor 543 may configure one broadcast processor that receives a broadcast signal and processes the broadcast signal into a form that can be output to the display unit 544 through various processes. .

When the content is digital broadcast, the digital broadcast signal may be transmitted in the form of a packetized transport stream by time division multiplexing the video signal, the audio signal and the additional data.

In addition, the broadcast receiver 541 may include an antenna for receiving a broadcast signal transmitted from the outside, and a tuner for tuning a broadcast signal having a frequency band corresponding thereto according to a tuning control signal of the controller 550 to be described later. And a demodulator (demodulator) for outputting the broadcast signal of the tuned specific channel in the form of a transport stream through a VSB (Vestigial Sideband) demodulation process and an error correction process.

In addition, the broadcast signal received through the broadcast receiver 541 is divided into various types of additional data defined as a video signal, an audio signal, and PSIP (Program and System Information Protocol) information by the demultiplexer 542, thereby forming a bit stream. Can be output as

The video data separated by the demultiplexer 542 is processed by the image signal processor 543 and displayed on the display 544.

In this case, the video signal processing unit 543 may include an MPEG-2 decoder and a scaler for converting video data to match the vertical frequency, resolution, aspect ratio, etc., of the output standard of the display unit 44.

The additional data included in the additional data separated by the demultiplexer 542 may be stored in the memory unit 49 through the storage unit 48, which will be described later, and the memory unit 549 may be electrically erasable programmable read. -only memory).

The user input unit 547 is a means for receiving a request command from the user, and generally includes an infrared receiver for receiving an infrared signal input through a remote controller or a local key input unit provided at one side of the panel.

The network interface unit 545 may receive content or data from the content provider 520 or the network operator 510 through a network, and for example, a broadcast, game, VOD, and broadcast signal provided from the content provider through the network. Content and related information thereof may be received. In addition, the update information and the update file of the firmware provided by the network operator 510 may be received through the network interface unit 545.

The OSD generator 546 generates a menu screen in the form of an OSD (On Screen Display) for receiving a user's determination signal. That is, the OSD generator 546 may display information related to the content received through the network interface 545 through the display.

The controller 550 performs overall operation control according to a command input from the user input unit 547, and receives and executes an update file of software, that is, firmware, of the content provider 20 received from the network operator 10. have.

15 illustrates an embodiment of a configuration of a menu screen displayed on a screen of a display device.

Referring to FIG. 15, the menu screen of the network TV 540 may include a background image 601 and menu buttons 612 respectively representing a plurality of content providers.

The menu buttons 612 displayed on the background image 601 may be buttons for connecting to a server of a plurality of content providers, and a user connects to a server of a desired content provider by selecting one of the menu buttons 612. Can be provided with a content service.

According to an embodiment of the present invention, at least one of the plurality of content providers provides a video communication service, and accordingly any one of the menu buttons 612 displayed on the menu screen of the network TV 540, for example The menu button 4 605 may be a button corresponding to the video communication service.

The user may select menu buttons 612 displayed on the menu screen of the network TV 540 and the menu button 4 605 to access a server of a content provider that provides a video communication service.

Meanwhile, after accessing a server of a content provider that provides a video communication service by the above method, an advertisement service method using a video call according to an embodiment of the present invention as described with reference to FIGS. 2 to 12. This can be done.

In addition, at least some steps of the advertisement service method using the video call as described with reference to FIGS. 2 to 12 may be performed by the server of the content provider 520, the server of the service provider 530, or the server of the network operator 510. It may be.

For example, the reduction and settlement of the video call fee according to the number, size, time, etc. of the displayed advertisement content may be performed at a server of the content provider 520, for example, a server of a video communication service provider.

In addition, the above-described advertising service method using a video call according to the present invention can be stored in a computer-readable recording medium that is produced as a program to be executed in a computer, examples of the computer-readable recording medium are ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and also include those implemented in the form of carrier waves (for example, transmission over the Internet).

The computer readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the broadcast reception method may be easily inferred by programmers in the art to which the present invention belongs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

1 is a block diagram showing the configuration of a video communication system.

2 is a block diagram showing a configuration of a video communication apparatus according to an embodiment of the present invention.

3 is a flowchart illustrating an advertisement service method using a video call according to an embodiment of the present invention.

4 to 12 are diagrams for explaining an embodiment of a method of displaying advertisement content using a video call.

13 is a block diagram illustrating an embodiment of a configuration of a display system.

14 is a block diagram illustrating a configuration of a display apparatus according to an exemplary embodiment of the present invention.

15 is a diagram illustrating an embodiment of a configuration of a menu screen displayed on a screen of a display device.

Claims (18)

Receiving a request for a video call connection; Receiving advertising content; Displaying the received advertisement content together with a call image; And And reducing and paying the fee charged for the video call according to the displayed advertising content. The method of claim 1, The advertising service method using a video call further comprising the step of selecting whether or not to display the advertising content from the user. The method of claim 2, And requesting a user to select whether to display the advertisement content when credit for the video call is insufficient. The method of claim 1, Before the video call request step, receiving and displaying the advertising content further comprising the advertising service method using a video call. The method of claim 1, wherein the displaying step Advertising service method using a video call to simultaneously display the advertisement content, the caller call video and the caller video call on a screen. The method of claim 5, The screen is an advertising service method using a video call including at least one area in which the advertising content is displayed. The method of claim 5, The advertisement content using a video call is displayed as a background screen. The method of claim 1, wherein the receiving step Receive two or more different advertising content, The two or more received advertising content is a video call method that is displayed simultaneously in different areas on the screen. The method of claim 1, At least one of a size and a time at which the advertisement content is displayed is changeable. The method of claim 1, The extent to which the video call fee is reduced is determined by at least one of a location, a size, a number, and a time at which the advertisement content is displayed. The method of claim 1, And the advertisement content is displayed during a call waiting time for the video call connection. The method of claim 1, wherein the receiving step Advertising service method using a video call to receive the advertising content from a server that provides a video communication service. The method of claim 12, And transmitting the display information of the advertisement content to the server. The method of claim 1, The method may further include receiving the selected advertisement content from a user. The extent to which the video call charges are reduced is different from each other according to the selected advertising content. The video communication apparatus which performs the advertising service method using the video call of any one of Claims 1-14. A display apparatus for performing an advertisement service method using a video call according to any one of claims 1 to 14. The method of claim 16, Further comprising a communication unit for connecting to each of a plurality of content providers using a wired or wireless network, to receive content data from the content provider, And at least one of the plurality of content providers provides a video communication service. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 14.

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