KR20110070629A - System and method for forwarding of advertisement message - Google Patents

Abstract

PURPOSE: An advertisement message transmission system and method are provided to prevent an advertisement message from being filtered into SPAM. CONSTITUTION: An advertisement server(400) transmits receiving target person information and identifier information extracted from advertisement contents and advertisement contents related information to a message server(300). The message server creates an advertisement message according to the form of an MMS(Multimedia Message Service) message on the basis of the advertisement contents, the receiving target person information, and the identifier information. The message server transmits the advertisement message to a mobile communication terminal(100) according to the receiving target person information.

Description

System and method for forwarding of advertisement message

The present invention relates to an advertising message transmission system and method, and more particularly to an advertising message transmission system and method for legitimate advertising.

Advertisement through messages of mobile communication terminals mainly consisted of illegal spam advertisements such as loans and adult advertisements without the user's consent. However, due to the efforts of the government and related industries, a lot of spam advertisements are being reduced.

Recently, when a user agrees to comprehensively receive a legitimate advertisement, an advertisement service providing various benefits has emerged. Such an advertisement service may induce active participation of a user. Accordingly, many companies are paying attention to advertisement through mobile communication terminal in order to maximize advertisement effect.

However, conventionally, even if a mobile communication terminal receives a legitimate advertisement agreed to by a user, there is a problem of recognizing it as spam and deleting or classifying it as a spam message.

In addition, the advertiser has only one-sided delivery of the advertisement to the user, there is a problem that can not receive feedback through the advertisement.

An object of the present invention is to prevent a mobile communication terminal from filtering an advertisement message as spam, and to provide a user of the mobile communication terminal with a benefit for receiving an advertisement message.

In addition, an object of the present invention is to maximize the effect of advertising by the advertiser receives feedback on the advertisement.

According to one aspect of the present invention, an advertisement message transmission system is disclosed.

The advertisement message transmission system according to an embodiment of the present invention includes an advertisement content of the advertiser and advertisement content related information according to the advertisement content, and receives the recipient information and identifier information extracted from the advertisement content and the advertisement content related information. An advertisement message according to a format of a multimedia message service (MMS) message is generated based on an advertisement server transmitted to a message server and the advertisement content received from the advertisement server, the recipient information, and the identifier information. And a message server for transmitting to the mobile communication terminal according to the recipient information, wherein the mobile communication terminal uses the identifier information before determining whether the message received from the message server is spam. Received from the message server It is determined whether or not a predetermined magazine advertisement message.

According to another aspect of the present invention, an advertisement message transmission method performed in an advertisement message transmission system is disclosed.

According to an embodiment of the present invention, a method of transmitting an advertisement message includes a) transmitting, by an advertisement server, recipient information and identifier information extracted from advertisement content and information related to the advertisement content to the message server, and b) received from an advertisement server. Generating an advertisement message according to a format of an MMS message based on the advertisement content, the recipient information and the identifier information, and transmitting the advertisement message to a mobile communication terminal according to the recipient information; c) the mobile communication Determining, by the terminal, whether the message received from the message server is a predetermined advertising message using the identifier information; and d) if the message is a predetermined advertising message, the mobile communication terminal advertises. And storing the message box, wherein the mobile communication terminal stores the message. Before determining whether the message received from the message server is spam, it is first determined whether the message received from the message server is a predetermined advertisement message using the identifier information.

The present invention is effective in preventing the mobile communication terminal from filtering the advertising message as spam, and providing the user of the mobile communication terminal with the benefit of receiving the advertising message.

In addition, the present invention has the effect that the advertiser can maximize the advertising effect by receiving feedback on the advertisement.

In addition, the present invention has the effect that the advertisement message is transmitted and received between the subscribers as a general message to maximize the advertising effect more.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an advertisement message providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement message transmission system according to the present invention includes a mobile communication terminal 100, a mobile communication network 200, a message server 300, and an advertisement server 400.

The mobile communication terminal 100 is a terminal capable of data communication via an Internet connection, in addition to voice calls, such as SMS messages and MMS messages, and includes a PDA (Personal Digital Assistant), a cellular phone, and a PCS Various wireless communication terminals such as phones, hand-held PCs, GSM (Global System for Mobile) phones, WCDMA (Wideband CDMA) phones, CDMA-2000 phones, Wibro phones, and Mobile Broadband System (MBS) phones. It may include.

The mobile communication terminal 100 may have a function of filtering spam when receiving a message, and may filter the spam message according to a user's setting.

Spam box (not shown) for separately storing a spam message in the mobile communication terminal 100, and a component (not shown) for determining whether the received message is a spam message, etc. may be provided when the present invention Since it is a well-known technique, detailed description is abbreviate | omitted.

The mobile communication terminal 100 according to an embodiment of the present invention uses the identifier information included in the message before filtering to determine whether the received message is a spam message. It can be determined.

According to an embodiment of the present invention, a message received at a mobile communication terminal may be divided into a spam message and an allow message.

The spam message may be a message received randomly by the user regardless of the intention. Since a method for filtering a spam message using a specific keyword, a designated calling party number, etc., a mobile communication terminal is a known technique, a detailed description thereof will be omitted.

The permission message according to the embodiment of the present invention may include a general message and an advertisement message as a message allowed to be received in the mobile communication terminal according to a user's intention.

The advertising message will be described later in detail.

The generic message may be a generic message except the advertisement message in the allow message.

According to an embodiment of the present invention, the mobile communication terminal may include a spam message storage space, a general message storage space, and an advertisement message storage space separately, or may be provided as one but may be displayed separately to the user in a modified manner. It is obvious to those skilled in the art in view of the technical idea.

Hereinafter, for convenience of understanding and explanation of the present invention, a specific message is a predetermined advertisement message, and the identifier information is an advertisement message identifier, and the message received by the mobile communication terminal using the advertisement message identifier is determined to be a predetermined advertisement message. The assumption is made. However, it is apparent to those skilled in the art in view of the technical spirit of the present invention that the specific message and identifier information may be variously modified and changed without being limited thereto.

The identifier information according to the present invention may include an advertisement message identifier indicating that it is an advertisement message.

According to an exemplary embodiment of the present invention, a message server (hereinafter, described with reference to FIG. 3) may include an advertisement message identifier in an advertisement message and transmit the same to the mobile communication terminal.

That is, the message received by the mobile communication terminal may include an advertisement message identifier indicating that the message is an advertisement message in the body of the message.

The advertisement message identifier according to the embodiment of the present invention may be a code that has been previously agreed upon with the service provider and assigned to the advertiser.

In addition, the advertisement message identifier may be a code indicating that the advertisement message is in a designated manner according to various known techniques.

When the mobile communication terminal 100 receives the message, it may be determined as an advertisement message by using the advertisement message identifier included in the body of the message and stored in the advertisement message box. Here, the advertisement message box is a message storage space for storing the advertisement message which is permitted to be received, and may be generated by the user or by the manufacturer of the mobile communication terminal 100.

According to an embodiment of the present invention, the identifier information may further include an add-on identifier in addition to the advertisement message identifier. Here, the additional function identifier may be a code of service information provided to the user by confirming the advertisement message by the user of the mobile communication terminal 100. The mobile communication terminal 100 may display service information provided by using an additional function identifier. Here, the service information is to provide various benefits to the user, and may be a communication rate discount, a product coupon, a game item, and the like.

The mobile communication network 200 is a communication network for providing a communication service between mobile communication terminals or between a mobile communication terminal and a wired terminal. A connection to a wireless Internet such as a CDMA2000 network, 1x EV-DO network, GSM network, WCDMA network, Wibro network, etc. This means all possible nets. When implemented with a CDMA2000 network, the mobile communication network 200 includes a base station transmitter, which is a network endpoint device for transmitting and receiving wireless signals, a base station controller for controlling a base station transmitter and allocating and releasing a wireless channel, and a subscriber. MSC which performs incoming and outgoing call processing and interworking function with other network, SMSC (Short Message Service Center) for providing short message service, MMSC (Multimedia Message) for providing multimedia message service Service center) and PSDN / IWF, which provides an interface for connecting a mobile communication network and a packet data network to transmit and receive packet data.

The message server 300 is a server including the SMSC and / or MMSC included in the above-described mobile communication network 200. The message server 300 is collectively referred to as the message server 300 for the convenience of understanding and explanation of the present invention.

The message server 300 may include a Multimedia Message Service Center (MMSC) and / or a Short Message Service Center (SMSC).

The MMSC is an apparatus for storing and / or processing an MMS message, which is prepared by a calling terminal and transmitted to the message server 200 through a mobile communication network.

SMSC is a device for notifying that there is an MMS message to be received at the receiving terminal for storing and / or processing the SMS message or for transmitting the MMS message stored at the MMSC to the receiving terminal, and invoking a data call for transmitting the MMS message data. to be.

The message server 300 may receive an advertisement content, identifier information, and receiver information from the advertisement server 400 and convert the message content into a transmission message format to generate an advertisement message. The message server 300 may transmit the generated advertisement message to the receiver.

In addition, the message server 300 may receive an acknowledgment message indicating that the advertisement message is confirmed from the mobile communication terminal 100 and transmit the acknowledgment information to the advertisement server 400.

Hereinafter, the reception confirmation message according to an embodiment of the present invention is a message returned to the message server 300 when the mobile communication terminal 100 receives the confirmation signal for the corresponding advertisement message, and the user confirms the received advertisement message. It may be a message indicating that the message.

According to an embodiment of the present invention, the acknowledgment information is information included in the acknowledgment message, and may include receiver information for the corresponding advertisement.

In addition, according to another embodiment of the present invention, the acknowledgment information may include sender and receiver information when the mobile communication terminal receiving the advertising message transmits the advertising message to the mobile communication terminal of another user.

A case in which the acknowledgment information includes the receiver information or the sender and the receiver information according to an embodiment of the present invention will be described later in detail with reference to FIG. 6.

The advertisement server 400 is linked with the mobile communication network 200 to store various advertisement contents for each advertiser, and transmits predetermined advertisement contents to the mobile communication terminal 100 through the message server 300.

The advertisement server 400 may store advertisement content registered by an advertiser through a contract with a communication service provider and information related to advertisement content related to the advertisement content. That is, the advertisement server 400 may store advertisement content related information including advertisement information, advertisement policy information, contract information, identifier information, acknowledgment information, acknowledgment information, and the like of the advertisement content.

According to an exemplary embodiment of the present invention, the advertisement policy information may be information on a recipient to which an advertisement determined by an advertiser and a communication operator are exposed, service information provided to an advertisement receiver, and the like. The advertisement policy information may be stored in a predetermined storage space of the advertisement server 400 as one of advertisement content related information. This will be described later in detail with reference to FIG. 2.

The service information according to the embodiment of the present invention may be information about a service benefit corresponding to the advertisement reception. That is, the service information may be one of communication rate discount information, additional service providing information, product coupon information, and game item information.

For example, a target exposed to an advertisement is an adult subscriber over 20 years old who has subscribed in the past year, and the service information may be a discount of 30 won per case of checking an advertisement message.

So far, the mobile communication terminal 100 has received the advertisement message transmitted from the message server 300 through the advertisement server 400. That is, the user of the mobile communication terminal 100 receiving the advertisement message may receive a corresponding service by checking the advertisement message.

However, embodiments of the advertisement message transmission according to the present invention may be modified and applied in various ways.

More specifically, according to another embodiment of the present invention, a mobile communication terminal (hereinafter referred to as a first calling party terminal) that receives an advertisement message is sent to another user's mobile communication terminal (hereinafter referred to as a first receiving terminal). By transmitting the service, the service can be provided to the user of the first calling party and / or the first receiving mobile terminal which sent the advertising message.

More specifically, the mobile communication terminal 100 (that is, the first calling terminal) that is storing the advertising message can deliver the advertising message to the mobile communication terminal 100 (that is, the first receiving terminal) of another user. have. In this case, the mobile communication terminal 100 (that is, the first receiving terminal) receives the advertisement message directly from the advertising server 400 through the message server or the other mobile communication terminal 100 (that is, the first calling terminal). Can be received from. In such a case, the service may be provided to the user of the calling mobile terminal which sent the advertisement message, and may be provided to the user of the mobile terminal which received the advertisement message.

This point will be described in detail later with reference to FIG. 6.

According to an embodiment of the present invention, the advertisement server 400 may include identifier information. In this case, the identifier information may include an advertisement message identifier and / or an additional function identifier.

The advertisement message identifier may be a code of the advertiser assigned to the advertiser by the carrier or a predefined code indicating that the advertisement message is an advertisement message. The additional function identifier is a code of service information, and the mobile communication terminal may display the service information using the additional function identifier.

The advertisement server 400 receives the subscriber information from the subscriber information server (not shown) according to the advertisement policy information, extracts the information of the corresponding recipient according to the advertisement policy information, and sends the advertisement content of the advertiser to the message server 300. The advertisement message may be transmitted to the mobile communication terminal 100 by transmitting at least one of identifier information and information of a recipient.

The advertisement server 400 may be implemented as one server as described above, but may be implemented as an internal device or a connected device of the message server 300.

2 is a block diagram showing an advertising server according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement server 400 includes an advertisement content storage unit 410, an advertisement manager 420, and an operator interface unit 430.

The advertisement content storage unit 410 stores the advertisement content of the advertiser. The advertisement content may be various multimedia data for guiding, explaining, and advertising predetermined content, and may be a video, voice, text, etc. that can be played in a mobile communication terminal. The advertisement content may be data produced by an advertiser or data generated by a communication service provider using multimedia data such as a ringtone or a font, which is received by the service provider and received by the service provider.

The advertisement manager 420 sends the advertisement message registered to the advertiser to the subscriber of the telecommunication service provider according to the advertisement policy.

When the advertiser registers an advertisement, the advertisement manager 420 stores the advertisement content in the advertisement content storage unit 410. In this case, the advertisement manager 420 may store the advertisement content-related information together with the advertisement content.

Here, the advertisement content related information may include advertiser information, advertisement policy information, contract information, identifier information, acknowledgment information, acknowledgment information, etc. of the corresponding advertisement content.

Here, the acknowledgment information may include receiver and / or sender information of the advertisement message.

Here, the advertisement manager 420 may store the advertisement content-related information in the advertisement content storage unit 410 together with the corresponding advertisement content, or may separately store the advertisement content-related information in the advertisement manager 420. It is apparent to those skilled in the art in light of this.

The advertisement manager 420 may make a request to transmit an advertisement message by transmitting the recipient information, the advertisement content, and the identifier information according to the advertisement policy information included in the advertisement content related information of the advertisement content to the message server 300.

The advertisement manager 420 may send an advertisement message to the mobile communication terminal through the message server, and then receive the acknowledgment information from the mobile communication terminal 100 through the message server 300. In this case, the number of acknowledgments may be counted for each receiver and / or the sender according to the acknowledgment information to calculate the acknowledgment information, and the acknowledgment information and the receiver and / or the sender information may be stored in the advertisement content storage unit 410. have.

For example, when the mobile communication terminal 100 returns an acknowledgment message indicating that the advertisement message has been confirmed to the message server 300, the advertisement manager 420 may receive the acknowledgment information from the message server 300. . In this case, the advertisement manager 420 may extract the receiver information from the acknowledgment information, count the number of acknowledgments, and store the advertisement content related information together with the advertisement content in the advertisement content storage unit 410. In addition, when the user of the mobile communication terminal that receives the advertising message delivers the advertising message to the mobile communication terminal of another user, the advertisement manager 420 extracts the sender and receiver information included in the acknowledgment information and stores the advertisement content storage unit ( 410 may be stored.

That is, the advertisement manager 420 stores, deletes, and updates the advertisement content and the advertisement content related information in the advertisement content storage unit 410.

For example, the advertisement manager 420 may manage an advertisement as shown in Table 1 below.

TABLE 1

Advertising contents  number Advertiser Identifier Information Ad policy Acknowledgments Acknowledgment Information Caller receiver One A company ×××× Sent to subscribers in last year
30 won discount on confirmation One Ad server Hong Gil Dong :
: :
:

The identifier information may include an advertising message identifier and / or an add-on identifier. Here, the advertisement message identifier is an identifier indicating that it is an advertisement message, and it has been described above that the advertisement message identifier may be assigned to all the advertisement contents registered by all advertisers or may be a code assigned to each advertiser.

The advertisement message according to the present invention includes an advertisement message identifier, so that the mobile communication terminal 100 may store the advertisement message in the advertisement message box without filtering spam by using the advertisement message identifier when the advertisement message is received.

The operator interface 430 provides an interface through which an operator or an advertiser of the advertisement server 400 may access the advertisement server 430 to register or manage an advertisement.

For example, the operator interface 430 may be connected to the operator of the advertisement server 400 to store and manage advertisement content and advertisement content related information of an advertisement contracted with an advertiser. Alternatively, the advertiser may access and subscribe to the advertisement server 430 through the Internet, and may perform advertisement fee payment or advertisement contract.

3 is a block diagram showing a message server according to the present invention.

Referring to FIG. 3, the message server 300 may include a message converter 310 and a reception confirmer 320.

The message conversion unit 310 converts the advertisement content, the reception target information, and the identifier information received from the advertisement server 400 into a message and transmits the message to the mobile communication terminal 100 of the reception target. Here, the message may be an MMS message.

For example, the MMS message may be in the format of an HTTP protocol message. The HTTP protocol message format may consist of a header and a body. The message conversion unit 310 may insert the above-described identifier information into the header or body, so that the mobile communication terminal 100 may recognize the received message as an advertisement message.

The acknowledgment unit 320 receives the acknowledgment message that the user returns after confirming the advertisement message received by the mobile communication terminal 100. The acknowledgment message includes acknowledgment information, and the acknowledgment information may include one or more of recipient information and sender information of the corresponding advertisement message. The acknowledgment unit 320 transmits the acknowledgment information to the advertisement server 400. The acknowledgment information is used by the advertisement server 400 to update advertisement content related information. For example, the advertisement server 400 may use the acknowledgment information to provide a service benefit to the receiver by using the acknowledgment count of the corresponding advertisement content and the receiver information.

4 is a block diagram showing a mobile communication terminal according to an embodiment of the present invention.

In the configuration diagram of FIG. 4, components except for the advertisement message storage unit 60, the advertisement message determination unit 70, and the advertisement message management unit 80 correspond to a general configuration commonly included in a general mobile communication terminal. The message storage unit 60, the advertisement message determination unit 70 and the advertisement message management unit 80 corresponds to a configuration specifically provided for the implementation of the advertisement message transmission method according to an embodiment of the present invention, the general configuration of the former These are briefly explained.

In the configuration diagram of FIG. 4, the reason why the advertisement message storage unit 60, the advertisement message determination unit 70, and the advertisement message management unit 80 is displayed as a separate block is because a method of receiving an advertisement message according to the present invention is performed. It is merely to more clearly distinguish between the mobile communication terminal and the existing mobile communication terminal. That is, the functions and roles performed by the advertisement message storage unit 60, the advertisement message determination unit 70, and the advertisement message management unit 80 may be performed by the controller 50 in an integrated manner, or the advertisement message storage unit. Of course, the function of 60 may be included in a storage unit (not shown) of a general mobile communication terminal.

Referring to FIG. 4, the mobile communication terminal 100 includes a display unit 10, an input unit 20, a wireless unit 30, a handset unit 40, a controller 50, an advertisement message storage unit 60, an advertisement message. The determination unit 70 and the advertisement message manager 80 are included.

The display unit 10 displays various display data and messages generated by the mobile communication terminal 100. The display unit 10 may display a message indicating that an advertisement message has been received or display an advertisement message.

The input unit 20 receives an external input required for the operation of the mobile communication terminal such as a call request or data input.

The radio unit 30 processes RF signals transmitted and received over the air. The wireless unit 30 may convert an image and an audio into an RF signal and transmit and receive the same. The wireless unit 30 may receive a call request signal and caller's telephone number information from the caller from the base station (not shown) and transmit the received call request signal to the controller 50.

The handset 40 may be a component used in a voice call and may include a microphone and a speaker.

The controller 50 controls the display unit 10, the input unit 20, the radio unit 30, and the handset unit 40. The controller 50 includes a digital signal processor, a microprocessor, and the like.

Hereinafter, the advertisement message storage unit 60, the advertisement message determination unit 70 and the advertisement message management unit 80 according to an embodiment of the present invention will be described.

The advertisement message storage unit 60 stores the advertisement message transmitted by the advertisement server 400 through the message server 300. The advertisement message storage unit 60 is a storage unit for storing an advertisement message in a storage unit (not shown) of the mobile communication terminal 100 including a storage area for each type, and may be provided to the user as an advertisement message box.

The advertisement message determiner 70 extracts identifier information included in the advertisement message and determines that the received message is an advertisement message. The advertisement message determination unit 70 first determines whether the advertisement message is permitted before determining whether the received message is spam.

If it is determined that the received message is a permitted advertisement message, the advertisement message manager 80 notifies the user that the advertisement message has been received, and displays or deletes the advertisement message according to the user's selection.

In addition, the advertisement message manager 80 displays an advertisement message according to a user's selection input, and then transmits a return message to the message server 300 indicating that the user has read the advertisement message. Thereafter, the advertisement message manager 80 receives the response message from the advertisement server 400 through the message server 300 and displays the service information according to the additional function identifier on the display unit 10. Here, the additional function identifier may be a code corresponding to service information according to the advertisement policy information.

That is, when the advertisement message manager 80 notifies that the advertisement message is received, the advertisement message manager 80 may display a guide message for guiding service information according to the additional function identifier on the display unit 10. In addition, the advertisement message manager 80 receives a response message from the advertisement server 400 through the message server 300 after checking the advertisement message, and displays a service providing message indicating that the service is provided on the display unit 10. Can be.

In addition, the advertisement message manager 80 may display service information that may be additionally provided when the confirmed advertisement message is transmitted to another communication subscriber.

5 is a flowchart illustrating a method of transmitting an advertisement message according to an embodiment of the present invention.

Referring to FIG. 5, the advertisement server 400 makes a request for transmitting an advertisement message to the message server 300 (S510).

The advertisement server 400 stores advertisement content and advertisement content related information about an advertisement contracted with an advertiser. The advertisement content related information may include advertiser information, advertisement policy information, contract information, identifier information, acknowledgment information, acknowledgment information, etc. of the corresponding advertisement content. Here, the acknowledgment information may include receiver and sender information of the advertisement message.

The advertisement server 400 may transmit an advertisement message transmission request by transmitting the recipient information and the identifier information together with the corresponding advertisement content to the message server 300.

Here, the receiver information may be extracted by the advertisement server 400 from the advertisement policy information of the advertisement content related information according to the predetermined advertisement content.

Here, the identifier information includes an advertisement message identifier, and the advertisement message identifier may be a code indicating that the advertisement message is a unique code of the advertiser.

Next, the message server 300 converts the advertisement content, the recipient information, and the identifier information in accordance with the transmission message format (S515).

Here, the transmission message format may be an HTTP message protocol message format composed of a header and a body. That is, the message server 300 may convert the above-described information (that is, advertisement content, recipient information and identifier information) into an MMS message.

Next, the message server 300 transmits the advertisement message to the mobile communication terminal 100 according to the recipient information (S520).

Next, the mobile communication terminal 100 determines whether the received message is an advertisement message (S525). The mobile communication terminal 100 may determine whether the advertisement message is allowed to be received by using the identifier information inserted in the advertisement message.

As a result of the determination in step S525, when it is determined that the permitted advertisement message, the mobile communication terminal 100 stores the advertisement message (S530).

Here, the advertisement message may be stored in a preset storage area of the mobile communication terminal 100. For example, the mobile communication terminal 100 may include an advertisement message box and store the advertisement message box in the case of the permitted advertisement message.

As a result of the determination in step S525, if it is not a permitted advertisement message, it may be determined whether it is a spam message (S535).

Since the message received in step S535 may be stored in a spam message box or a general message box depending on whether or not it is a spam message, a detailed description thereof will be omitted.

According to an embodiment of the present invention, the step of determining whether or not the received message is an advertisement message in step S525 may be performed before the spam filtering step of step S535.

Next, the mobile communication terminal 100 determines whether the user is confirmed (S540).

That is, the mobile communication terminal 100 may display that the advertisement message has been received to the user through the display unit 10. In this case, the mobile communication terminal 100 may display a guide message for guiding service information according to the additional function identifier. When the user confirms an advertisement message, the mobile communication terminal 100 may use the message server 300. The acknowledgment message is transmitted (S545). Here, the acknowledgment message may include acknowledgment information, and the acknowledgment information may include receiver information, reception time, information of confirmed advertisement content, and the like.

Next, the message server 300 extracts the acknowledgment information from the acknowledgment message and transmits it to the advertisement server 400 (S550).

Next, the advertisement server 400 counts the number of acknowledgments for the corresponding advertisement content by using the acknowledgment information, updates the number of acknowledgments in the advertisement content related information, and adds the receiver information (S550).

Next, the advertisement server 400 transmits a response message to the message server 300 (S560), and the message server 300 transmits a response message to the mobile communication terminal 100 (S565).

After receiving the response message, the mobile communication terminal 100 may display a service providing message indicating that the service according to the additional function identifier has been provided. Here, the service providing message is a message regarding the service benefit provided by the user confirming the advertisement message. For example, the service providing message may include communication fee discount information according to the confirmation of the advertising message.

6 is a flowchart illustrating a method of transmitting an advertisement message according to another embodiment of the present invention. Hereinafter, for convenience of understanding and explanation of the present invention, a mobile communication terminal 100 will be described by dividing it into a calling terminal 110 and a receiving terminal 120. The calling terminal 110 and the receiving terminal 120 are different subscriber terminals.

Referring to FIG. 6, the calling terminal 110 transmits the received advertising message to the message server 300 (S610). The calling terminal 110 is in a state of receiving, confirming, and storing an advertisement message according to the method described above with reference to FIG. 5.

The advertisement message according to the embodiment of the present invention may be editable or not editable.

For example, if the advertisement message is editable, the calling terminal displays a user interface for modifying the header and contents of the advertisement message in the edit window, and controls the advertisement message so that the identifier information and the advertisement content cannot be modified. can do.

For example, if the advertising message is not editable, the calling terminal may display a user interface for modifying the advertising message to the user, and may display a user interface for inputting other additional messages to the user.

For example, when the caller terminal 110 edits the advertisement message to deliver the advertisement message to the caller terminal 120, the caller terminal 110 may enable the user to input only the caller's phone number by activating only the phone number field of the receiver. That is, the calling terminal 110 may deactivate the identifier information and the advertisement content to be editable in the edit window.

Next, the message server 300 transmits an advertisement message to the receiving terminal 120 (S615).

Next, when the user confirms the advertisement message, the reception terminal 120 transmits a reception confirmation message to the message server 300 (S620), and the message server 300 extracts the reception confirmation information from the reception confirmation message. The transmission is sent to the advertisement server 400 (S625).

Next, the advertisement server 400 stores the reception confirmation information (S630). In particular, the advertisement server 400 maps and stores the sender and receiver information of the advertisement message in the acknowledgment information.

Next, the advertisement server 400 determines whether mapped sender and receiver information for the corresponding advertisement is stored in advance (S635). This is to prevent two subscribers from repeatedly sending and receiving advertisement messages with each other.

Here, it will be apparent to those skilled in the art in view of the technical spirit of the present invention that both subscribers can be searched in whole or in part whether they are included in a sender and / or a receiver that has previously transmitted and received an advertisement message.

As a result of the determination in step S635, when the mapped sender and receiver information do not exist, the advertisement server 400 transmits a serviceable response message to the message server 300 (S640), and the message server 300 transmits the calling terminal ( 110 and a service available response message to the receiving terminal 120 (S645). Here, after the originating terminal 110 and the receiving terminal 120 receive the service available response message, the originating terminal 110 and the receiving terminal 120 may display a service providing message indicating that the service according to the additional function identifier has been provided.

As a result of the determination in step S635, when the mapped sender and receiver information exist, the advertisement server 400 transmits a non-service response message to the message server 300 (S650), and the message server 300 sends the calling terminal 110. And a service unavailable response message to the receiving terminal 120 (S655). Here, the originating terminal 110 and the receiving terminal 120 may display a service providing message indicating that the service is not provided after receiving the service unavailable response message.

As described above, it is possible to provide a service benefit such as a rate discount to the user of the mobile communication terminal that receives the licensed advertisement message according to the present invention. In addition, when the subscriber of the mobile communication terminal receiving the advertisement message transmits the advertisement message to the other subscriber and confirms the other subscriber, the subscriber who has transmitted the advertisement message may provide a service such as an additional fee discount.

7 is a diagram illustrating a screen of a mobile communication terminal for receiving an advertisement message according to an embodiment of the present invention.

Referring to FIG. 7, the screen (a) is a message for notifying the user after the mobile communication terminal 100 receives the advertised advertisement message. The user may check the advertisement message, receive a discount, or delete the advertisement message. have.

 The screen (b) displays the rate discount information after the mobile communication terminal 100 receives a confirmation input from the user on the screen (a) and outputs an advertisement message.

(c) Screen (b) displays information that recommends to deliver the advertising message to other subscribers after receiving confirmation input from the user on the screen (b).

Advertising message transmission method according to an embodiment of the present invention is implemented in the form of program instructions that can be executed by various computer means may be recorded on a computer readable medium. Computer-readable media may include, alone or in combination with the program instructions, data files, data structures, and the like.

The program instructions recorded on the computer readable medium may be those specially designed and constructed for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Hardware devices specifically configured to store and execute optical-optical media and program instructions such as ROM, RAM, flash memory and the like. In addition, the above-described medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that the invention may be varied and varied without departing from the scope of the invention.

1 is a block diagram showing a system for providing an advertisement message according to an embodiment of the present invention.

2 is a block diagram showing an advertising server according to an embodiment of the present invention.

3 is a block diagram showing a message server according to the present invention.

4 is a block diagram showing a mobile communication terminal according to an embodiment of the present invention.

5 is a flowchart illustrating a method of transmitting an advertisement message according to an embodiment of the present invention.

6 is a flowchart illustrating a method for transmitting an advertisement message according to another embodiment of the present invention.

7 is a diagram illustrating a screen of a mobile communication terminal for receiving an advertisement message according to an embodiment of the present invention.

Claims (10)

In the advertising message transmission system comprising a message server and an advertising server, An advertisement server including advertisement contents of an advertiser and advertisement contents related information according to the advertisement contents, and transmitting the recipient information and identifier information extracted from the advertisement contents and the advertisement contents related information to the message server; And Generates an advertisement message in the form of a multimedia message service (MMS) message based on the advertisement content received from the advertisement server, the recipient information and the identifier information, and transmits the advertisement message according to the recipient information. Including a message server for sending to the terminal, Before determining whether the message received from the message server is spam, the mobile terminal determines whether the message received from the message server is a predetermined advertisement message using the identifier information. Advertising message transmission system characterized in that. The method of claim 1, The advertisement content related information includes at least one of advertiser information, advertisement policy information, contract information, identifier information, acknowledgment information, and acknowledgment information. The method of claim 1, The identifier information includes an advertisement message identifier and an add-on identifier, And the mobile communication terminal determines whether the advertisement message is an advertisement message using the advertisement message identifier, and stores the advertisement message in an advertisement message box. The method of claim 3, wherein The mobile communication terminal of the user who confirms the advertisement message receives a response message received from the advertisement server through a message server, and uses the additional function identifier to display the service benefit information for the confirmation of the advertisement message. . The method of claim 1, The advertisement server receives an acknowledgment message for the advertisement message from the mobile communication terminal through the message server and counts and stores the number of acknowledgments of the corresponding advertisement. The method of claim 1, When the calling terminal receiving and confirming and storing the advertising message transmits the advertising message to a receiving terminal which is a mobile communication terminal of another subscriber, the calling terminal displays the identifier information and the advertising content in an edit window. Advertising message transmission system. The method of claim 6, And the calling terminal controls the identifier information and the advertisement contents to be inactivated in the edit window so that they cannot be edited. In the advertisement message transmission method performed in the advertisement message transmission system, a) transmitting, by the advertisement server, the recipient information and the identifier information extracted from the advertisement content and the advertisement content related information to the message server; b) generating an advertisement message in the form of an MMS message based on the advertisement content received from the advertisement server, the recipient information and the identifier information, and transmitting the advertisement message to a mobile communication terminal according to the recipient information; step; c) determining, by the mobile communication terminal, whether the message received from the message server is a predetermined advertisement message using the identifier information; And d) if the message is a predetermined advertisement message, the mobile communication terminal storing the advertisement in a message box; Before determining whether the message received from the message server is spam, the mobile terminal determines whether the message received from the message server is a predetermined advertisement message using the identifier information. Characterized in that the advertising message transmission method. The method of claim 8, After step d), Displaying, by the mobile communication terminal, a guide message for notifying reception of an advertisement message and receiving a confirmation input of the advertisement message; Transmitting, by the mobile communication terminal, an acknowledgment message to an advertisement server through a message server; Counting and storing the number of acknowledgments by the advertisement server using the acknowledgment message; And And receiving, by the mobile communication terminal, a response message to the reception confirmation message from the message server, and displaying a service provision message. The method of claim 8, Transmitting, by a calling terminal which stores the advertising message, the advertising message to a receiving terminal; Transmitting, by the receiving terminal, an acknowledgment message to the advertisement server; Mapping and storing sender information and receiver information extracted from the reception acknowledgment message by the advertisement server; Determining, by the advertisement server, whether caller information and receiver information are pre-stored; And And when the sender and receiver information is pre-stored as a result of the determination, transmitting the service unavailable response message to the originating and receiving terminal through the message server.

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