KR20110055493A - Video advertising apparatus utilizing indoor space and its method - Google Patents

Video advertising apparatus utilizing indoor space and its method Download PDF

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Publication number
KR20110055493A
KR20110055493A KR1020110023681A KR20110023681A KR20110055493A KR 20110055493 A KR20110055493 A KR 20110055493A KR 1020110023681 A KR1020110023681 A KR 1020110023681A KR 20110023681 A KR20110023681 A KR 20110023681A KR 20110055493 A KR20110055493 A KR 20110055493A
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KR
South Korea
Prior art keywords
video
projector
screen
glass window
video advertisement
Prior art date
Application number
KR1020110023681A
Other languages
Korean (ko)
Inventor
김도윤
Original Assignee
김도윤
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 김도윤 filed Critical 김도윤
Priority to KR1020110023681A priority Critical patent/KR20110055493A/en
Publication of KR20110055493A publication Critical patent/KR20110055493A/en

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    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03B—APPARATUS OR ARRANGEMENTS FOR TAKING PHOTOGRAPHS OR FOR PROJECTING OR VIEWING THEM; APPARATUS OR ARRANGEMENTS EMPLOYING ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ACCESSORIES THEREFOR
    • G03B21/00—Projectors or projection-type viewers; Accessories therefor
    • G03B21/14—Details
    • G03B21/145—Housing details, e.g. position adjustments thereof
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03B—APPARATUS OR ARRANGEMENTS FOR TAKING PHOTOGRAPHS OR FOR PROJECTING OR VIEWING THEM; APPARATUS OR ARRANGEMENTS EMPLOYING ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ACCESSORIES THEREFOR
    • G03B21/00—Projectors or projection-type viewers; Accessories therefor
    • G03B21/54—Accessories
    • G03B21/56—Projection screens
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03B—APPARATUS OR ARRANGEMENTS FOR TAKING PHOTOGRAPHS OR FOR PROJECTING OR VIEWING THEM; APPARATUS OR ARRANGEMENTS EMPLOYING ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ACCESSORIES THEREFOR
    • G03B21/00—Projectors or projection-type viewers; Accessories therefor
    • G03B21/54—Accessories
    • G03B21/56—Projection screens
    • G03B21/58—Projection screens collapsible, e.g. foldable; of variable area
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Abstract

The present invention relates to a video advertisement apparatus utilizing an indoor space consisting of a storage medium storing a video, a projector for displaying a video, and a screen for displaying the displayed video, and more particularly, to the projector and As the screen is installed to move integrally at regular intervals on the guide rail fixed to the indoor ceiling, it moves to the side of the glass window at dark night to enable video advertising outdoors through the glass window, and to the opposite side of the glass window during the bright day. The present invention relates to a video advertisement device and an advertising method using an indoor space that enables a video advertisement indoors, so that the advertisement effect can be further increased by performing a video advertisement regardless of day or night.
According to the present invention, a video advertisement device comprising a storage medium storing a video advertisement, a projector for displaying a video advertisement stored in the storage medium, and a screen on which a video advertisement displayed through the projector is displayed, the projector and The screen is connected to both ends of the moving means installed on the guide rail fixedly installed in a direction perpendicular to the glass window at one side of the glass window on the indoor ceiling, it is installed to be movable integrally at a certain distance on the guide rail Video advertising device utilizing indoor space, and the projector and the screen are installed to move integrally at regular intervals on the guide rail fixed to the ceiling in the direction orthogonal to the glass window, so that the projector and the screen to the glass window at dark night On the screen by the projector The video ad is played outdoors, and during bright daytime, the projector and screen are moved to the opposite side of the window to expose the video ad displayed on the screen through the projector indoors. There is provided a video advertising method that utilizes indoor space to expose and display video ads to people indoors during the day.

Description

Video advertising apparatus utilizing indoor space and its advertising method {Video advertising apparatus utilizing indoor space and its method}

The present invention relates to a video advertisement apparatus utilizing an indoor space consisting of a storage medium storing a video, a projector for displaying a video, and a screen for displaying the displayed video, and more particularly, to the projector and As the screen is installed to move integrally at regular intervals on the guide rail fixed to the indoor ceiling, it moves to the side of the glass window at dark night to enable video advertising outdoors through the glass window, and to the opposite side of the glass window during the bright day. The present invention relates to a video advertisement device and an advertising method using an indoor space that enables a video advertisement indoors, so that the advertisement effect can be further increased by performing a video advertisement regardless of day or night.

[Document 1] Korean Unexamined Patent Publication No. 10-2009-0059098, June 10, 2009.

Advertisement generally refers to intentional activities to achieve the intended purpose by spreading information about goods, services, campaigns, etc. to the public through various advertisement media in a dictionary meaning.

Through these advertising activities, companies and governments are getting much effect in achieving their wishes. Such advertising activities use a variety of media, including print media such as newspapers and magazines, radio media such as radio or television, and place media such as signboards.

Among the advertising media mentioned above, the most spotlight is place media such as signboards. In other words, signboards are easily exposed to many people simply by installing them in places with a large floating population, so high advertising effects can be expected at a low cost.

Therefore, a lot of signboards are installed on the outer wall or roof of a building located in a place with many floating populations, thus obtaining high advertisement effect. However, the signboard can not only display a stationary image but also can be installed only on the outer wall of the building, so that it is difficult to expect a larger advertising effect and there are many restrictions on the installation location.

In order to overcome the drawbacks of the signboards, a lot of advertising screens that can display not only images but also videos have recently been used. Therefore, it is possible to increase the effect of advertising by displaying a video and focusing people's attention more easily.

However, since the advertising screen is mainly made in large size and occupies a lot of space, it can not only be installed on the roof of the building or the outer wall of the building without glass windows, and it is inevitably costly because it is made and installed in large size. In other words, advertising screens also have limitations in terms of installation location, such as signboards, and have a disadvantage in that they are not competitive in terms of cost.

Thus, in order to solve the disadvantages of the above advertisement screen, a video advertising method using the glass window of the document 1 was invented, which installed the display means on the inner surface of the glass window, and the video advertising on the display means by using a projector fixed to the ceiling By expressing, the video advertisement is displayed out of the window.

Accordingly, it is not necessary to install the advertisement screen on the roof or the outer wall of the building hardly, and the video advertisement can be performed through the glass window existing on the outer wall of the building, and the cost can be greatly reduced compared to the advertisement screen.

However, the conventional video advertising method using the glass window had a problem that the effect of video advertising falls during the bright day. This is caused by not being easy to check with the naked eye because the video ad displayed through the projector in a bright environment due to sunlight or lighting becomes a dim state.

Therefore, when a video advertisement is performed during a bright daytime through a video advertisement method using a conventional glass window, it is impossible to know what video advertisement is displayed through the glass window.

Accordingly, the present invention provides a video advertising device and an advertising method using the indoor space having a structure and method that can further enhance the video advertising effect by enabling video advertising in dark night as well as bright day. Has a purpose.

The present invention has been invented to solve the above problems, a storage medium for storing a video advertisement, a projector for displaying a video advertisement stored in the storage medium, and a screen for displaying a video advertisement displayed through the projector In the video advertising device is configured, the projector and the screen is connected to both ends of the moving means installed on the guide rail fixedly installed in a direction orthogonal to the glass window at one side of the glass window on the indoor ceiling, at a certain distance on the guide rail The video advertising device utilizing the indoor space, which is installed to be integrally movable, and the projector and the screen are installed to be integrally moved at regular intervals on the guide rail fixed to the ceiling of the indoor in the direction perpendicular to the glass window. Windshield, projector and screen in dark night Moving to the side to expose the video advertisement displayed on the screen through the projector to the outdoors, and during the bright daytime, moving the projector and the screen to the opposite side of the window to expose the video advertisement displayed on the screen to the projector indoors, The company provides video advertising methods that utilize indoor spaces to expose video ads to people floating in the market and to expose video ads to people indoors during the day.

The present invention is configured to expose the video advertisement to people floating outdoors at night and to expose the video advertisement to people indoors during the day, to fully take advantage of the conventional problem that could not properly utilize the video advertising displayed on the screen during the day By eliminating, there is an effect that can maximize the video advertising effect.

1 is a perspective view of an installation state of the present invention.
2 is an exploded perspective view of the present invention.
Figure 3 is a cross-sectional view of the gap retaining rod of the present invention.
Figure 4 is a cross-sectional view of the use state of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The video advertisement device 100 utilizing the indoor space of the present invention includes a storage medium for storing a video advertisement, a projector 10 for displaying a video advertisement stored in the storage medium, and a video displayed through the projector 10. In the video advertisement device consisting of a screen 20, the advertisement is displayed, the projector 10 and the screen 20, the direction orthogonal to the glass window (W) on one side of the glass window (W) in the indoor ceiling (C) It is connected to both ends of the moving means 40 installed on the guide rail 30 is fixedly installed, characterized in that it is installed to be integrally movable at a certain distance on the guide rail (30).

The moving unit 40 is connected to the upper portion of the projector 10 through the fixing bracket 41 and the front end movable body 42 to move along the guide rail 30; A rear end moving body 44 connected to the upper end of the screen 20 through the fixing bracket 43 and moving along the guide rail 30; As the gap retaining rod 45 connecting the front end body 42 and the rear end body 44 in a straight line; Consists of.

The moving means 40 may be configured to move manually, and may be configured to move automatically by separately installing a driving device such as a driving motor on the front end moving body 42 or the rear end moving body 44 although not shown.

The spacing retaining rod 45 is composed of two coupling rods 46 and 47 having different diameters, one side of the coupling rod 46 is embedded in the other side of the coupling rod 47 It is coupled to the plurality of length adjustment holes 48 drilled at a predetermined interval to the rod 46 is configured to be adjustable in length by the blotting bolt 49 to squeeze and fix the coupling rod 47 on the other side.

Although not shown separately, the storage medium may be configured as a computer, a laptop, a tablet PC, a mobile phone, a smartphone, a PMP, a television, and the like, which can store and provide a video advertisement to the projector 10. You can change it to one of the other.

The video advertisement device 100 utilizing the indoor space of the present invention configured as described above is an advertisement medium enabling video advertisement by displaying the video advertisement stored in the storage medium on the screen 20 through the projector 10.

In particular, the video advertising device 100 utilizing the indoor space of the present invention allows the user to watch the video advertisement outdoors through the glass window (W) at dark night and the video advertisement by indoors during the bright day, It is characteristic that the effect can be further improved.

As shown in FIGS. 1 and 2, the guide rail 10 and the screen 20 are fixed to a direction perpendicular to the glass window W on an indoor ceiling C close to the glass window W. 30) is achieved by a structure installed to be movable while maintaining a constant interval on.

That is, the screen 20 together with the projector 10 is due to the structure that can be freely moved to the glass window (W) side and the glass window (W) opposite side in the indoor ceiling (C) close to the glass window (W).

In this case, the projector 10 and the screen 20 maintain the gap connecting the front end body 42 connected to the projector 10 and the rear end body 44 connected to the screen 20 so that the video advertisement is displayed intact when moving. It is moved along the guide rail 30 in a state of maintaining a constant interval through the moving means 40 consisting of a rod (45).

Therefore, in a dark night where the video advertisement displayed on the screen 20 is clearly seen, as shown by the solid line in FIG. 4, the window 20 is moved together with the projector 10 in a direction close to the glass window W. (W) allows the video advertisement displayed on the screen 20 to be viewed outdoors.

Accordingly, the video advertisement displayed on the screen 20 is exposed to the outdoors through the glass window (W), and as a result, the video advertisement is exposed to many people flowing outdoors, thereby obtaining the video advertisement effect outdoors.

On the contrary, in a bright night where a video advertisement displayed on the screen 20 is not properly seen outdoors, as shown by a virtual line in FIG. 4, the projector 10 and the screen 20 are moved in the opposite directions to the screen ( The video advertisement displayed in 20) can be viewed indoors.

Accordingly, the video advertisement displayed through the screen 20 is exposed indoors, not outdoors, and as a result, a video advertisement is exposed to many people visiting the indoors, thereby obtaining a video advertisement effect indoors.

In this case, when the storage medium is configured as a television, it can also function as a television, so that many people who visit indoors can also watch programs such as news, sports, and entertainment.

In addition, the front end movable body 42 and the rear end movable body 44 connected to the screen 20 and the gap retaining rod 45 connecting the front end movable body 42 connected to the projector 10 are formed in one round bar 46 as shown in FIG. 3. When the length can be adjusted through the length adjusting hole 48 and the blotting bolt 49 coupled to the other side of the round bar 47, thereby adjusting the size of the video advertisement to fit the size of the screen 20 The distance between the projector 10 and the screen 20 may be adjusted.

That is, after adjusting the length formed by the two round rods 46 and 47 constituting the spacing retaining rod 45, the haptic bolt 49 is coupled to the length adjusting hole 48 of the one round bar 46, and the other round bar ( 47) can be press-fixed. Therefore, the image size with the video light can be easily adjusted to the size of the screen 20.

As described above, the video advertisement device 100 utilizing the indoor space of the present invention can expose the video advertisement in the indoor as well as the outdoors depending on the situation, thereby maximizing the effect of the video advertisement at low cost to promote products, services, campaigns, etc. To make it efficient.

10: projector 20: screen
30: guide rail 40: vehicle
41, 43: fixed bracket 42: tip mover
43: rear end moving body 45: gap retaining rod
46, 47: coupling rod 48: length adjustment hole
49: Absorb bolt
100: video advertising device using indoor space
W: glass window C: ceiling

Claims (4)

In the video advertising apparatus comprising a storage medium storing a video advertisement, a projector 10 for displaying a video advertisement stored in the storage medium, and a screen 20 for displaying a video advertisement displayed through the projector 10 The projector 10 and the screen 20 are movable means 40 installed on the guide rail 30 fixedly installed in a direction perpendicular to the glass window W at one side of the glass window W on the ceiling C indoors. It is connected to both ends of the), the video advertising device utilizing the indoor space, characterized in that the guide rail 30 is installed to be movable integrally at a certain distance.
According to claim 1, The moving means 40 is connected to the upper portion of the projector (10) via a fixing bracket 41 and the front end movable body 42 to move along the guide rail (30); A rear end moving body 44 connected to the upper end of the screen 20 through the fixing bracket 43 and moving along the guide rail 30; As the gap retaining rod 45 connecting the front end body 42 and the rear end body 44 in a straight line; Video advertising device utilizing the configured indoor space.
According to claim 2, wherein the gap retaining rod 45 is composed of two coupling rods 46, 47 having different diameters, the coupling rod 46 of one side is embedded in the coupling rod 47 of the other side Indoors configured to be adjustable in length by a plunger bolt 49 which is coupled to a plurality of length adjusting holes 48 drilled at regular intervals on one side of the coupling rod 46 in a closed state to press-fix the fixing rod 47 on the other side. Video advertising device utilizing space.
The projector 10 and the screen 20 are installed to be integrally moved at regular intervals on the guide rail 30 fixed to the ceiling C indoors in a direction perpendicular to the glass window W, so that the projector is dark at night. Move the 10 and the screen 20 to the window W side to expose the video advertisement displayed on the screen 20 through the projector 10 to the outdoors, and the projector 10 and the screen 20 during the bright day. By moving to the opposite side of the window W to expose the video advertisement displayed on the screen 20 through the projector 10 indoors, the video advertisement is exposed to people floating outdoors at night and indoors during the day. Video ad method using indoor space to expose video ad to users.
KR1020110023681A 2011-03-17 2011-03-17 Video advertising apparatus utilizing indoor space and its method KR20110055493A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110023681A KR20110055493A (en) 2011-03-17 2011-03-17 Video advertising apparatus utilizing indoor space and its method

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Application Number Priority Date Filing Date Title
KR1020110023681A KR20110055493A (en) 2011-03-17 2011-03-17 Video advertising apparatus utilizing indoor space and its method

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KR20110055493A true KR20110055493A (en) 2011-05-25

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101219780B1 (en) * 2011-10-31 2013-01-09 홍선표 Screen apparatus using zip line
KR20160001933U (en) * 2014-11-27 2016-06-07 (주)퍼플카우컴퍼니 Multipurpose hanging device for advertisement
CN106328024A (en) * 2016-11-07 2017-01-11 成都卡美奇鞋业有限公司 Factory workshop exterior wall advertising projection device
CN106356010A (en) * 2016-11-07 2017-01-25 成都卡美奇鞋业有限公司 Factory workshop outer wall advertisement projection device with higher safety

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101219780B1 (en) * 2011-10-31 2013-01-09 홍선표 Screen apparatus using zip line
KR20160001933U (en) * 2014-11-27 2016-06-07 (주)퍼플카우컴퍼니 Multipurpose hanging device for advertisement
CN106328024A (en) * 2016-11-07 2017-01-11 成都卡美奇鞋业有限公司 Factory workshop exterior wall advertising projection device
CN106356010A (en) * 2016-11-07 2017-01-25 成都卡美奇鞋业有限公司 Factory workshop outer wall advertisement projection device with higher safety
CN106356010B (en) * 2016-11-07 2019-03-22 成都卡美奇鞋业有限公司 The higher factory floor exterior wall advertisement projection device of safety
CN106328024B (en) * 2016-11-07 2019-03-22 成都卡美奇鞋业有限公司 Factory floor exterior wall advertisement projection device

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