KR20110051678A - User network building method and system using evaluation of comments - Google Patents

Abstract

PURPOSE: A system for building a user network and a method thereof are provided to effectively block malicious user groups using an evaluation of comments. CONSTITUTION: An internet web page(500) manager establishes keywords and a comment module(200) for evaluating comments. Web service information for transmitting the comments is stored using the comment module. An interaction for evaluating the comment information is constituted. The created comment information and content information with the comment are compared with each other and evaluated.

Description

Method and system for forming user group using comments evaluation and device for using the system {USER NETWORK BUILDING METHOD AND SYSTEM USING EVALUATION OF COMMENTS}

The present invention relates to a description of the comment portion of the configuration of the web page that the user sees on the Internet or a communication network.

Internet web pages that can send and receive information among members or unspecified users through cyberspace are represented by various content types (homepage, news, blog, microblog, video, knowledge search, cafe, bulletin board). . In general, an internet user expresses a user's emotion or reaction to a corresponding content or a keyword element appearing in the content through a comment. Comments are translated from Korean words 'Reple' and 'Reply' which means 'respond' or 'respond' to Korean and are generally located at the bottom of the content.

Recently, the frequency of the user's opinion or feedback through comments on specific keyword targets (products, people, events, movies, etc.) is increasing, and its influence is increasing. Accordingly, since users are more likely to input comments as they are more interested in the content posted on the webpage, there is a need to personally manage the content of the webpage and the comment input. Therefore, when a user inputs a comment, it is urgent to develop a method for providing the user's personal homepage with information on the webpage and the content of the comment, and minimizing the damage caused by malicious comments. Is requested. However, in the conventional method, there is only a content area and a comment area, and since users do not collect and evaluate and analyze comments, the user often does not know what value a comment has, and a content provider uses the comments. It is not utilized.

1 is a diagram illustrating an embodiment of a web page for providing a comment according to the prior art. Referring to FIG. 1, a user connects to a predetermined network address, outputs a web page, checks the posting contents 102, and inputs his or her opinion as a comment 103. At this time, in order for a user to input a comment, the user inputs a user ID and password to perform a user authentication process, or inputs a comment without undergoing user authentication. However, in each case, the information about the commenter is represented only by the user identifier or not at all, and thus illegal acts using anonymity are prevalent.

In addition, even if the user authenticates and writes a comment, since the service providers that provide the web pages are all different, there is no way for a user to find or manage comment information written by other service providers. This is followed by constraints. In other words, if an anonymous user posts false information about a content posted on a webpage, or posts false information about a person related to the content posted on a webpage, or defamation information of aggression, It is spreading to the people at a rapid speed, so countermeasures are urgently needed.

The problem to be solved by the present invention will be described with reference to FIGS. 1 and 2. As shown in FIG. 1, in the current background technology, the user may comment 103 on any content 102 in the web page 100 provided by the service provider A. FIG. In addition, it is possible to express a user's opinion on the content 102 by adding a comment 104 to the comment or by attaching a separate comment 105. In addition, the user can collect and view the comments he or she made on the web page 100 provided by the service provider A through a separate homepage 110. However, in order to use these comment collection and management services on the web page 106 provided by the service provider A and the other service provider B because of various web service and web page providers, a separate member registration is required. Even though through, his comments written on the web page 100 provided by the service provider A is not possible to collect the source. Therefore, users are bothered to comment, and since the posts are written in different accounts for each site, the responsibility for the comments is weakened, which is an important factor for generating malicious comments. Thus, even if the web page service provider is different, it should be easy to comment and be notified of the interaction with the comment.

Therefore, when the comment management module is generalized and mounted on various web pages according to the present invention, by applying the same user identifier and the setting of the linkage and the evaluation criteria of the comment, the comment information is evaluated, thereby creating a malicious comment including a malicious comment. You can effectively block groups of users, and users are motivated to write quality comments due to the presence of various interactions, and the administrator of the web page can establish policies for managing their comments. You get the advantage of reflecting this in the comments module's options. In summary, the objective is to provide an evaluation method for analyzing the value of comments and to provide a service method to use them.

There is a need for means for evaluating comments, means for evaluating users, and means for grouping users. To implement such a means as a device called a comment module is a way to solve the problem with the present invention.

According to the present invention constituted as described above, by collecting and evaluating the comments made on the Internet web page to provide to the stakeholders to analyze the trends of the Internet comments and to look at the trend of public opinion to create a virtuous cycle to write more quality comments You can create a web page, which can be activated by users coming back through other web services that send comment information, and improve your service provider's profitability.

In addition, there is an effect of enabling the user to check and manage the comments information input by the user and the web page information in which the comment information is installed, regardless of where the comment module is installed. Entering comment information means that you are interested in the web page, so it is effective to scrape the commented content and check and manage it on the user page.

In addition, the present invention can minimize the distribution of false information or illegal information by automatically deleting malicious comment information or automatically blocking malicious user groups in comments of all web pages where a predetermined comment module is installed.

The comment module 200 installed and used by a user according to an embodiment of the present invention to achieve the above object is a comment module controller 501, a comment input unit 502, a message transmitter 503, and a user interaction unit. It includes 504, through which to evaluate the comment (S410), and based on this to form a user group (S510).

More specifically, the method for forming a user group using a comment rating, comprising: setting an option of the comment module when the administrator of the Internet web page installs a comment module for comment evaluation; Storing other web service information for resending the comment received at the first user terminal through the module; Constructing and recording an interaction for evaluating the generated comment information; Notifying the first user when the generated comment information interacts with another web service; Recording and evaluating interactions occurring from a second user with respect to the generated comment information; Evaluating a comment by combining the options of the presented comment module, the content information with the comment, and a record of the interaction with the comment; And evaluating a user according to the evaluation of the generated comment information and forming a user group.

Hereinafter, a method of forming a user group using a comment evaluation through a comment module and a system employing the method will be described in detail with reference to the accompanying drawings.

1 illustrates comment management of a web page implemented by a conventional technology. The web page 101 referred to in the present invention is a configuration in which the service provider A 100 allows general users to freely input text or display content according to their interests. It is a concept that encompasses web pages such as blogs, micro blogs, videos, knowledge search, cafes and bulletin boards.

2 is an embodiment in which the comment module 200 for comment evaluation is installed. Thus, since the comment information 201 inputted through the comment module 200 and the comment information 202 of the comment are collected in the comment-DB 402 through the comment module 200, the first user has a comment module. Collected comments can be collected at can be checked at once in the management window (203) of the comment module. The comment management module system 200 maintains information for each user identifier in a database, and refers to a page corresponding to the user identifier of the user with reference to the database.

As shown in FIG. 3, the system for providing a user group forming service using the Internet comment evaluation includes a user terminal 300, a web page server 302, and a separate comment management server 303 as shown in FIG. 3. And so on. The user is connected to the Internet 301 through the user terminal 300, and through this, a webpage server 302 containing predetermined webpage information for using the present invention and a comment module for comment evaluation are configured. It is connected to the comment server (303). Here, the user means a comment registrant or a comment interactor, which is a comment registrant ID and / or a comment.

On the other hand, the user terminal 300 of the present invention is a PC, PDA (Personal Digital Assistant), smart phone (Smart phone), handheld (Handheld) PC, mobile phone, MP3 player, etc. CDMA (Code Division Mutiplexing Access) module, blow A predetermined communication module such as a tooth module, an infrared communication module (IrDA), a wired / wireless LAN card may be provided, and a terminal having a computing capability is collectively known by mounting a predetermined microprocessor.

As shown in FIG. 4, the comment module 200 to which the user client is connected records the result in the comment management server 303 including the comment-DB through the comment evaluation step S410, and the user records the result again. Access to the comment module affects possible functions and interactions.

5 is a flowchart illustrating a process of comment evaluation of the present invention. The evaluation of the comment described above is possible only in a predetermined web page 500 in which the comment module 200 is installed, and the composition of the service through the evaluation is also included in the present invention. First, the comment module includes a comment input unit 502, a message transmitter 503, a user interaction unit 504, and a comment module controller 501. The comment input unit compares the information including the received text with a keyword stored in advance (S540). This is because it is possible to extract comments on a specific product and person. The message transmitter 503 is a part for setting the other web service 701 to send the comment information. The other web service means a web service supporting an application programming interface (API) in the step of constructing a comment module. Here, API is short for Application Programming Interface. Win32 API is a collection of functions, constants, and data types for creating applications on Windows. The same concept is called a system call in UNIX systems. In addition, the MySQL API provides functions for writing programs that use a database management system called MySQL. Here, the comment information is transmitted to the web service linked through the API, and the other web services 701 receive it and convert it into its contents. As more information is sent to the other web services 701, the expansion of the comment information is increased, and the evaluation of the comment information is the expansion degree (S550). The method of evaluating the degree of expansion (S550) may refer to the embodiment shown in Send My Comment 801 shown in FIG. 8.

On the other hand, the degree of interaction evaluation (S560) is largely divided into three, which will be described with reference to FIG. Part of the comment module is composed of parts for interaction. First, when the second user 600 determines that the comment is a malicious comment and reports it to the first user's 401, the degree of interaction is as much as the designated value. Falls. On the contrary, if the comment is judged to be valuable and the recommendation is made, the degree of interaction increases by the specified value. These referrals and notifications are clicked, as in the traditional, generalized way.

In addition, it describes how to express interest in comments and how to evaluate them. As mentioned above, when the mouse cursor of the second user 600 stays for a predetermined time specified in the comment area 902, the second user 600 is interested in the comments of the first user 401. Can be regarded as. To do this, record the upper left (X1, Y1) and the lower right (X2, Y2) coordinates of the position of the comment area 902 in the browser, record the X0 and Y0 coordinates of the mouse cursor, and compare and evaluate them as follows. do.

If X1 <X0 <X2 and Y1 <Y0 <Y2

Comments of the first user 401 obtain interest as much as a predetermined value, which is shown in the comment interest measure S560 of FIG. 6.

The operation of adding the previously reported value 605, the recommended value 606, and the degree of interest S630 is the interaction evaluation S560. In FIG. 5, the title / tag relevance evaluation (S520), the keyword relevance evaluation (S540), the extensibility evaluation (S550), the interaction degree evaluation (S560), and appropriate weights are combined (505). Appears in. The values of these comment ratings are then summed by appropriate weights (506), which are added to the comment-DB (603).

Meanwhile, when the report value 605 exceeds a predetermined value set by the webpage manager, the comment disappears from the page and automatically moves to the malicious comment hide tab. Malicious comment Hide (902) tab is set to a separate path provided by the comment module, the administrator can release it to return to the original position. This is necessary because it prevents general comments from disappearing as well as unnecessary comments.

Comments thus evaluated are sent to the comment-DB (402) and at the same time is passed to the user evaluation unit 506 of the user who wrote the comment. Here, the cumulative comment evaluation value is divided by level to classify the user group and assign the level. Separate groups of users who write comments that share keywords and assign keywords of interests. Separately, a group parameter of a malicious comment user is assigned to a person whose cumulative reporting value is more than a certain number of times, or the number of times that the reporting value is more than a predetermined number exceeds a predetermined number of times. In this way, user groups are classified to form groups with each other. In addition, the user directly designates the group name and joins, and when the first founder sets it, the group is formed. Give a group mark.

The method of providing a personal homepage service according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the invention idea should be understood only by the claims set forth above, and all equivalent or equivalent modifications thereof will fall within the scope of the invention idea. The present invention is not limited to the above-described embodiments, and may be variously modified and implemented within the scope of the technical idea of the present invention.

1 is a simplified illustration of an example of a webpage providing comments and comment notifications in accordance with the prior art;

Figure 2 is a simplified flow diagram illustrating an example of a web page installed a comment module capable of comment evaluation according to the present invention.

Figure 3 is a network diagram according to the present invention.

4 is a view schematically showing the structure of a comment management server according to the present invention.

5 is a diagram illustrating a process of a comment evaluation method to which a usage restriction method of the present invention is applied;

6 is a flowchart illustrating a process of a method for evaluating user interaction degree according to the present invention.

7 is a flowchart illustrating a process of a web service transmission method of a comment according to the present invention;

8 is a diagram illustrating a web service list for transmitting a comment according to the present invention;

9 is a screen showing the range of a comment area according to the present invention and showing an embodiment of an area for isolating malicious comments.

10 is a screen showing an embodiment of a user comment management window according to the present invention.

*** Explanation of symbols for the main parts of the drawing ***

100: web page of service provider A

101: address that points to a webpage containing content

102: Content A provided by Service Provider A

103: Comment on the content A

104: Comment on the comment attached to the comment '103'

105: A comment that depends on the content A but is not related to the comment '103'

106: Web page provided by service provider B, separate from service provider A

107: Content B provided by the service provider B

108: Comment on Content B above

109: Comments in the comment attached to the comment '108'

110: management window for the administrator managing the web page of the service provider A can see the comment

200: area of the comment module according to the present invention

201: Management window for the administrator to manage the comment module to view comments

203: user comment management window according to the present invention

300: user terminal

301: Internet

302: Web page server providing content

303: comment server providing comment module

400: user client

401: web page server comments-DB

402: Comment-DB on the comment server

500: web page installed the comment module of the present invention

501: Comment module control unit for managing keywords

502: Comment input unit for entering a comment

503: Message sending unit for sending comments to other web services

504: Interaction part that the user can interact with

505: Comment evaluator that evaluates comments based on title / tag relevance evaluation, keyword relevance evaluation, expansion degree evaluation, and interaction degree evaluation.

506: User evaluation unit to evaluate the user based on the comment rating

507: User-DB recording information of user evaluation unit

508: user group-DB for recording user parameters and user classification parameters

600: second user

601: Comment input act by the first user

602: adding a comment to the comment-DB of the server of the web page

603: adding a comment to the comment-DB by the present invention

604 Report a comment

605: Comment suggestions

700: displaying the transmittable web service

701: List of web services that can be sent

800: example of a list of web services that can be transmitted

900: Example of an area that quarantines malicious comments

901: Example of area of mouse cursor measuring comment interest

1000: Example of user comment management window

Claims (15)

In the user group formation method using comment evaluation Installing a comment module for comment evaluation and setting keywords by an administrator of the Internet web page; Storing web service information to send a comment and a comment from a user terminal through the module; Configuring an interaction for evaluating the generated comment information; Comparing and comparing the generated comment information with the commented content information; And And recording and evaluating interactions generated from second users with respect to the generated comment information. The method of claim 1, wherein the comment evaluation is performed by the administrator of the web page inserting the code into the source of the web page. The method of claim 2, wherein a predetermined keyword designated by an administrator of the web page is set, and a comment including the keyword is extracted and reflected in the comment evaluation. The method of claim 1, wherein a web service list for receiving comment information related to the corresponding web page from a first user's terminal and resending the received comment information is provided. The method of claim 1, wherein when the evaluation or interaction of the second user occurs with respect to the comment information of the first user, the first user is notified and the second user is classified as the interested user of the first user. How to form user groups. The method of claim 5, wherein the second user's interaction with the first user's comment information is classified and recorded and evaluated to reflect the result. 7. The method of claim 6, wherein as one of the second user's interactions with the predetermined comment information, if the time when the mouse cursor is located in the predetermined comment area exceeds a predetermined value set by the administrator, the comment is recorded. How to rate comments to measure interest in. The method of claim 6, wherein the second user interacts with the predetermined comment information, and if the number of times of reporting a specific comment exceeds a predetermined value set by the administrator, moves the comment to a separate web page. Comment evaluation method for measuring the malignancy of the comment by recording this. The method of claim 1, wherein the title and tag information of the commented content are compared with the comment information, and the association between the words is measured, and the comment is evaluated. The method of claim 1, wherein a user who writes the comments is evaluated based on an operation value that is weighted on the evaluation results of the comments, and classified into the same group of users having similar values. 12. The method of claim 10, wherein the user who has a malicious level higher than the predetermined index is set as the malicious user group, the user whose interest level is higher than the predetermined index is set as the interest user group, and the user who interacts with the first user's comment is provided. 2 Set the user as a user group of interest for the first user, and classify the second user who made a comment including the same keyword as the predetermined keyword included in the first user's comment into the same keyword group for the first user. User group forming method, characterized in that. The webpage manager, which has installed the comment module, applies for discussion on the corresponding page by clicking the request for discussion button on the page, and displays this information in a comment management window as shown in FIG. 10 to notify other users. How to notify comment discussions. Inserting a button that can measure the preference for the content in the comment module, allowing other users to evaluate the content, and analyzes the content evaluation method that is reflected in evaluating the content with a comment. According to an embodiment of the present invention, a comment module installed and used by a user includes a comment module controller, a comment input unit, a message transmitter, a user interaction unit, a discussion request unit, and a content evaluation unit. Device configuration. A computer-readable recording medium for recording an apparatus for executing the method of any one of claims 1, 12, or 13 on a computer.

Images