KR20110045397A - Mobile service method using logo and mobile communication device using the same - Google Patents

Abstract

PURPOSE: A mobile service method using a logo and a mobile communication device using the same are provided to supply game or information that a user may enjoy by using a logo of a product of a company. CONSTITUTION: An image processing unit(40) synthesizes a searched augmented reality game screen and an image photographed by a camera according to the control operation of a control unit. A display unit(50) displays a photographed image and a synthesized image or downloaded information, wherein the photographed image and the synthesized image are processed by the image processing unit. A wireless communication unit(10) performs the wireless communication with a service server according to the control operation of the control unit. An input unit(70) applies the input signal or command to the control unit according to the operation of a user.

Description

Mobile service method using a logo and a mobile communication terminal performing the same {Mobile service method using logo and mobile communication device using the same}

The present invention provides a game and information that can be simply enjoyed by using a logo of a company or a product that is widely used in everyday life to promote the user convenience while providing a mobile service method using a logo that can provide an advertising effect and performing the same It relates to a mobile communication terminal.

In modern society, electronic games have been recognized as sports, not just play, and thus the interest and investment in the game industry is increasing.

In this game industry, as the Internet is activated, the demand for online games involving an unspecified number of users through the Internet has been very high. Such an online game has a charm that it can make the dissatisfaction of reality by competing with an unspecified number of opponents online and scarce the dissatisfaction of reality. The demand is gradually falling with the side effects such as causing.

In recent years, as the Nintendo and PSP, such as high portability, developed to allow users of various ages to enjoy together, the recognition of video games is gradually increasing.

As such, as the competition in the game industry is fierce, development of a new game method is required to increase competitiveness.

Augmented reality means creating a new environment by combining the real world that the user sees with the virtual world having additional information. Augmented reality, a concept that complements the real world with the virtual world, uses a virtual environment made of computer graphics, but the main role is the real environment, and computer graphics plays a role of providing additional information necessary for the real environment. That is, the registration of the 3D virtual image with the real image viewed by the user is registered so that the distinction between the real environment and the virtual environment is blurred. Therefore, the virtual reality technology can not see the real environment by immersing the user in the virtual environment, but the augmented reality technology in which the real environment and the virtual object are mixed provides a better reality by allowing the user to see the real environment. . Since the research on augmented reality technology has been started, research has been conducted to apply this technology in various fields. Recently, researches are being actively applied to the game field, and also mobile phones, personal digitalassistants, and UMPC ( The development of wireless networking devices and the development of wireless network devices, such as ultra mobile personal computers, have enabled handheld augmented reality systems. As these systems become possible, many augmented reality games using mobile devices have been developed. In addition, the spread of mobile devices has become very popular, creating an environment in which augmented reality games can be encountered. However, the lack of content has not attracted the attention of game users.

In addition, the existing augmented reality application system has a disadvantage in that it operates only in a limited environment because the virtual object is projected on the live image using a specially manufactured physical marker.

Accordingly, the present invention provides a mobile service method using a logo that can provide an advertising effect while promoting user convenience by providing a game and information that can be simply enjoyed by using a logo of a company or product that is widely used in everyday life It is intended to provide an applied mobile communication terminal.

As a means for solving the above problems, the present invention, in the mobile service method using a logo made through a mobile communication terminal equipped with a camera, at least one augmented reality game program corresponding to one or more logos representing a company or product Storing the; Starting shooting of the surrounding image with the camera; Detecting the stored logo in the image photographed by the camera; Searching for an augmented reality game corresponding to the detected logo; Displaying the searched augmented reality game screen by synthesizing the image captured by the camera; Recognizing the detected logo as a marker, according to a specified operation method, and provides a mobile service method using a logo comprising the step of executing the augmented reality game.

In the displaying, the game screen may be displayed around the detected logo.

The operation method may be an operation method using a designated button among keypads of the mobile communication terminal, or by using a gyro sensor to detect up, down, left, and right movements of the mobile communication terminal, and according to the detected movement, Characterized in that the left, right operation method.

The augmented reality game, characterized in that to move by shaping the character specified in the vicinity of the logo.

According to another aspect of the present invention, there is provided a mobile service method using a logo made through a mobile communication terminal equipped with a camera, wherein at least one wireless Internet connection is provided corresponding to one or more logos representing a company or a product. Storing the information; Starting shooting of the surrounding image with the camera; Detecting the stored logo in an image captured by the camera; Retrieving wireless Internet access information corresponding to the detected logo; And accessing a service server through the searched wireless Internet access information, and downloading and displaying information related to the company or product, thereby providing a mobile service method using a logo.

The related information may include one or more of advertisement or promotional information, event information, and user reviews related to the company or product.

In addition, the present invention as another means for solving the above problems, the camera for taking a peripheral image; A memory unit for storing augmented reality games or wireless Internet access information set corresponding to at least one logo representing a company or a product and each log; The logo is detected from the image photographed by the camera, the augmented reality game or the wireless Internet access information corresponding to the detected logo is executed, the searched augmented reality game is executed or the service server is accessed through the searched wireless Internet access information. A control unit for downloading information related to the company or product; An image processor configured to process an image photographed by the camera and correspond to a controller, and synthesize the image photographed by the camera and the searched augmented reality game screen according to a control of the controller; A display unit for displaying a captured image, a synthesized image, or downloaded information processed by the image processor under the control of the controller; A wireless communication unit performing wireless communication with the service server under the control of the controller; And an input unit for applying an input signal or a command according to a user's operation to the controller.

According to the present invention, by using a logo of various companies or products that can be seen anywhere in daily life, by providing augmented reality games or information services through a mobile communication terminal, the user can enjoy the time spent in restaurants or theaters, etc. In this way, the user's convenience can be achieved, and the indirect advertisement effect for the company or the product can be obtained.

In addition, the present invention can implement augmented reality game by using a logo of various companies or products as a marker, it is possible to create a variety of game scenarios, and through the implementation of a mobile game of a new method through a mobile communication terminal game There is an excellent effect to increase marketability and competitiveness in the industry.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in describing in detail the operating principle of the preferred embodiment of the present invention, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

In addition, the same reference numerals are used for parts having similar functions and functions throughout the drawings.

In addition, throughout the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term 'comprising' a certain component means that the component may be further included, without excluding the other component unless specifically stated otherwise.

1 is a schematic configuration diagram of a mobile communication terminal performing a mobile service method according to the present invention.

Referring to FIG. 1, the mobile communication terminal includes a wireless communication unit 10, an audio processing unit 20, a microphone MIC, a speaker SPK, a camera 30, an image processing unit 40, And a display unit 50, a memory unit 60, an input unit 70, and a control unit 80.

The above configuration is similar to the configuration of a general mobile communication terminal, but differs from the general mobile communication terminal in that each of the above components performs a function for a mobile service according to the present invention. In addition, in the following description, a detailed description of generally known functions (eg, voice / video call function, text message processing function, etc.) of the mobile communication terminal is omitted, and related to the mobile service according to the present invention. Only describe the action.

The wireless communication unit 10 performs wireless communication processing for transmitting / receiving video / audio calls and data, and in particular, according to the control of the control unit 80, designated wireless connection information of a service server (not shown) (for example, , URL, and data communication to receive information related to the logo (for example, advertisement or promotion information of a company or a product, an event, a review, etc.).

The camera 30 captures an image of a surrounding image of the mobile communication terminal, and captures an image of a predetermined area in an opposite direction according to a user's movement. That is, according to the user's operation, the logo of the company or the product and the surrounding image are taken.

The image processing unit 40 basically performs correction or image processing on the captured image output from the camera 30. In addition, the image processing unit 40 controls the image captured by the camera 30 under the control of the controller 80. Synthesize the image of the specified augmented reality game. At this time, the image of the game is disposed around the logo of the photographed video, it is preferable to move relative to the logo. For example, in FIGS. 3 and 4, 31 and 41 represent actual images, and 32 and 42 represent images of the game image synthesized around a logo of a specific company.

The display unit 50 displays the information provided by the control unit 40 or the image processed by the image processing unit 40 so that the user can visually see it.

The memory unit 60 stores image information of a logo of a company or a product, and augmented reality game and / or wireless Internet access information corresponding to each logo. The image information of the logo is used as a reference image to be compared when the logo is detected in the image photographed by the controller 80. At this time, by providing a game or information of various scenarios for each logo, it is possible to provide a variety of mobile services.

The input unit 70 is a means for inputting a user's instruction or an operation command or inputting a letter or a number to the control unit 80. The touch unit detects up, down, left and right movements of a touch pad, a keypad and a mobile communication terminal. It may have various forms such as a means (for example, a gyro sensor). Basically, a numeric button or an up, down, left, right arrow button or the like provided for inputting a phone number may be mainly used in the mobile communication terminal. In addition, the gyro sensor may be shaken by shaking the mobile communication terminal up, down, left, or right. Means for detecting this and receiving an indication direction may also be used. In addition, more various input means may be used.

When the mobile service according to the present invention is selected according to the instruction of the input unit 70, the controller 80 searches for the captured image of the camera 30 through the image processor 40, and then the company or the product. Detect the logo. The logo may be detected by comparison with a reference image stored in the memory unit 60. When a logo is detected, the augmented reality game or the wireless Internet access information corresponding to the logo is searched from the memory unit 60, and the searched augmented reality game is executed or the access to the wireless Internet access information is made. Control each device of the communication terminal. More specifically, the image processor 40 is controlled so that the searched augmented reality image of the game is synthesized with the image photographed by the camera 30 and output to the display unit 50, and during wireless connection, the wireless communication unit Access to the service server through 10, download the information provided from the server and output through the display unit 50.

In the case of using the mobile communication terminal configured as described above, the user can shoot various logos of companies or products displayed by the camera of the mobile communication terminal while waiting at a restaurant, theater, stop, etc. It can be provided, and thus, the user can spend the waiting time without boring, and the service provider can obtain the indirect advertising effect through the logo. In the present invention, rather than using a specific marker made for augmented reality games, as a marker using a logo of a company or product that is often present in the vicinity, it is possible to provide a variety of games or information services as the type of logo, the user as much Can increase the satisfaction.

Next, a mobile service process using a logo made through the above-described mobile communication terminal will be described.

2 is a flowchart illustrating a mobile service method using a logo according to an embodiment of the present invention.

Referring to Figure 2, for the mobile service using a logo according to the present invention, by storing one or more augmented reality game program corresponding to one or more logos representing a company or product in the memory unit 60 of the mobile communication terminal (S201). The step S201 may be performed in the manufacturing step or the selling step of the mobile communication terminal, or may be performed through an update operation according to a user's need after purchasing a product.

After that, when the user selects the mobile service using the logo, the camera 30 starts capturing the surrounding image (S202).

The controller 80 analyzes an image captured by the camera 30 through the image processor 40 to detect a logo stored in the step S201 (S203), and augmented reality corresponding to the detected logo. The game is retrieved from the memory unit 60 and executed (S204).

Accordingly, the image of the augmented reality game and the image taken by the camera are synthesized through the image processor 40 and output to the display unit 50 (S205). During the execution of the augmented reality game, the controller 80, The detected logo is recognized as a marker, and the augmented reality game is executed by moving a character, an item, or the like according to an operation method designated based on the logo (S206).

In the step S205, the game screen is displayed in the vicinity of the detected logo within the captured image. That is, by making the game based on the logo, it is possible to obtain an indirect advertising effect through the logo.

And, in the step (S206), the operation of the game is made through the input unit 70 of the mobile communication terminal, for example, by operating a designated button of the keypad or touch pad of the mobile communication terminal, When the mobile communication terminal is moved up, down, left, and right, the mobile communication terminal may detect the direction and move in the detected direction.

In addition, the augmented reality game corresponding to the logo may be to shape and move the character specified in the vicinity of the logo, in addition, may be made in a variety of forms, such as performing a specified operation through the character.

3 and 4 illustrate an implementation of augmented reality game as an example of a mobile service according to the present invention.

3, after detecting the logo 32a present in the captured image, augmented reality is implemented to move around the logo 32a by shaping a game item such as an airplane 32b in the captured image. The game proceeds in such a way that the user manipulates the target located in the image through the input unit 70 to shoot down the plane 32b.

In the case of FIG. 4, after detecting the logo 42a present in the photographed image 42, the character 42b is shaped around the logo 42a. 42a) acting around can provide the user with sights.

In addition, the mobile service according to the present invention may provide an information service in addition to the above-described game service.

5 is a flowchart illustrating a mobile service method using a logo according to another embodiment of the present invention.

Referring to FIG. 5, in another embodiment of the present disclosure, the mobile communication terminal stores one or more logos representing a company or a product and one or more wireless Internet connection information corresponding thereto in the memory unit 60 ( S501). The wireless Internet access information may be an address of a webpage, and different wireless access information may be stored to provide different information for each logo. The step S501 may be performed at the time of manufacture or sale of the mobile communication terminal as in the step S201 of the above embodiment, or may be performed by a user's upgrade request after selling the product.

When the user selects the mobile service, the camera 30 starts capturing the surrounding image (S502).

Accordingly, the controller 80 detects a logo that matches a logo previously stored in the memory unit 60 from an image photographed by the camera 30 through the image processor 40 (S503), and detects the logo. Search for wireless Internet access information corresponding to (S504).

Then, accessing a service server (not shown) through the searched wireless Internet access information, and download and display the information related to the company or product (S505).

Here, the related information provided as an information service may include one or more of advertisement or promotional information, event information, and user reviews related to the company or product.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and it is common in the art that various substitutions, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those skilled in the art.

1 is a block diagram of a mobile communication terminal performing a mobile service using a logo according to the present invention.

2 is a flowchart illustrating a mobile service method using a logo according to an embodiment of the present invention.

3 is a view showing an implementation of a mobile service method using a logo according to an embodiment of the present invention.

4 is a view showing another implementation of a mobile service method using a logo according to an embodiment of the present invention.

5 is a flowchart illustrating a mobile service method using a logo according to another embodiment of the present invention.

Claims (13)

In the mobile service method using a logo made through a mobile communication terminal equipped with a camera, Storing one or more augmented reality game programs corresponding to one or more logos representing a company or product; Starting shooting of the surrounding image with the camera; Detecting the stored logo in an image captured by the camera; Searching for an augmented reality game corresponding to the detected logo; Displaying the searched augmented reality game screen by synthesizing the image captured by the camera; Recognizing the detected logo as a marker, and executing the augmented reality game according to the operation method specified based on the logo, the mobile service method using a logo. The method of claim 1, In the displaying, the mobile service method using a logo, characterized in that for displaying a game screen around the detected logo. The method of claim 1, wherein the operation method, Mobile service method using a logo, characterized in that the operation method using a designated button of the keypad of the mobile communication terminal. The method of claim 1, wherein the operation method, The mobile service method using a logo, characterized in that for detecting the up, down, left, right movements of the mobile communication terminal by using a gyro sensor, to operate up, down, left, right according to the detected movement. The game of claim 1 wherein the augmented reality game is Mobile service method using a logo characterized in that to move by shaping the specified character around the logo. In the mobile service method using a logo made through a mobile communication terminal equipped with a camera, Storing one or more wireless Internet access information corresponding to one or more logos representing a company or product; Starting shooting of the surrounding image with the camera; Detecting the stored logo in an image captured by the camera; Retrieving wireless Internet access information corresponding to the detected logo; And And accessing a service server through the searched wireless Internet access information, and downloading and displaying information related to the company or product. The method of claim 6, wherein the related information is Mobile service method using a logo, characterized in that it comprises one or more of advertising or promotional information, event information, and user reviews associated with the company or product. A camera for photographing surrounding images; A memory unit for storing augmented reality games or wireless Internet access information set corresponding to at least one logo representing a company or a product and each log; The logo is detected from the image photographed by the camera, the augmented reality game or the wireless Internet access information corresponding to the detected logo is executed, the searched augmented reality game is executed or the service server is accessed through the searched wireless Internet access information. A control unit for downloading information related to the company or product; An image processor configured to process an image photographed by the camera and provide it to a controller, and synthesize the image photographed by the camera and the searched augmented reality game screen according to the control of the controller; A display unit for displaying a captured image, a synthesized image, or downloaded information processed by the image processor under the control of the controller; A wireless communication unit performing wireless communication with the service server under the control of the controller; And A mobile communication terminal comprising an input unit for applying an input signal or a command according to the user's operation to the control unit. The method of claim 8, The control unit controls to display a game screen around the detected logo. The method of claim 8, wherein the input unit, And a keypad composed of a plurality of buttons pressed by the user to generate a signal. The method of claim 8, wherein the input unit, And means for detecting an up, down, left, and right movement of the mobile communication terminal and generating a corresponding input signal according to the up, down, left, and right movements. The method of claim 8, The augmented reality game, the mobile communication terminal characterized in that to move the shape of the character specified in the vicinity of the logo. The method of claim 8, The related information comprises at least one of advertisement or promotional information, event information, and user reviews related to the company or product.

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