KR20110028090A - Method and system for serving online shopping - Google Patents

Abstract

PURPOSE: An online shopping service method is provided to register a goods to a USS so as to advertise the goods to unspecified UCC accessors. CONSTITUTION: A social shopping platform server receives a goods information and supplier information and registers the information(S701). The social shopping platform server provides widget to a UCC providing server which wants to sell the goods(S705). Using the widget, the UCC providing server registers and displays a specific goods information to a UCC screen among the registered goods(S709). The UCC providing server processes checking detailed information of the corresponding goods, and payment in the UCC screen(S711).

Description

Online shopping service method and system {METHOD AND SYSTEM FOR SERVING ONLINE SHOPPING}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online shopping service system, and more particularly, to an online shopping service method and system for providing product information using a user-generated user created content (UCC) production tool and allowing one-stop purchase on the UCC screen. will be.

With the widespread use of the Internet, merchandise sellers have built an online virtual market called an online shopping mall, and Internet users can purchase online shopping without visiting specific products. With the emergence of such online shopping malls, time and money can be saved due to the form of direct purchase such as direct visits or reservation purchases of users. Due to the advantages of such an online shopping mall, many users use the online shopping mall, and various online shopping malls have appeared.

By the way, the conventional Internet shopping mall was operated in the form of receiving a product from a product supplier and selling the product directly to the buyer on the Internet. However, in this type of internet shopping mall, the product provider must make an effort to enter the internet shopping mall by individually contacting a plurality of internet shopping malls, and the operator of the internet shopping mall can also decide the products to be sold in the internet shopping mall and supply the goods. There was a problem that the process of performing a contract with a commodity supplier was not unified, which was cumbersome.

In addition, in the conventional Internet shopping mall, if the seller does not provide detailed information on a specific product, the buyer must directly access another Internet site and check the detailed information about the product that he / she wants to purchase, and then purchase the product in the internet shopping mall again. There was a troublesome problem.

In addition, in the conventional Internet shopping operation structure, in order to sell a product, only a contract with an Internet shopping mall can be used to sell the product. Therefore, there are various problems in the way of increasing sales of the product provider. there was.

The present invention has been made in view of the above problems, and provides an online shopping service method and system for providing product information using a user-generated UCC (User Created Contents) production tool, and can be purchased in one-stop on the UCC screen The purpose is to provide.

Another object of the present invention is to provide an online shopping service method and system for registering a product of a supplier who supplies a product to UCC to advertise the product to an unspecified number of users who access to use the UCC.

It is still another object of the present invention to provide an online shopping service method and system that enables to share product information among UCC users simultaneously with advertisement effects.

Still another object of the present invention is to provide an online shopping service method and system that enables one-stop ordering and payment of goods according to product purchase corresponding to product information provided with UCC.

Another object of the present invention is to display a specific product information on the UCC screen to facilitate the collection and sharing of information on a specific product to help the online shopping service method and system to help the product information and purchase In providing.

The technical problems of the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

Online shopping service method according to an aspect of the present invention for achieving the above object, the social shopping platform server to receive and register the supplier information and product information for supplying goods from the product supply server for supplying goods step; The social shopping platform server serving a widget to a UCC providing server wishing to sell a specific product; Registering, by the UCC providing server, specific product information corresponding to a product to be sold among the product information registered on the novel shopping platform server by using the widget on the UCC screen; And when the UCC providing server desires to purchase a product registered on a UCC screen, in connection with the social shopping platform server, detailed information, ordering, and payment of the corresponding product are performed on the UCC screen. .

Here, the UCC is characterized in that any one of a blog, bulletin board, cafe and email.

Here, the UCC providing server is any one of a subscription type UCC providing server that can configure the UCC with a specific template, and an installation type UCC providing server that can configure the UCC with a specific template provided by the social shopping platform server. It is done.

Here, the widget is a product placement (exhibition) function for placing (displaying) the corresponding product selected for sale on the UCC screen, the function of concluding the agreement between the UCC provider and the social shopping platform server, and the product according to the product sale Characterized in that it has an RSS information function that provides information, amount, quantity, purchase time information in real time.

An online shopping service system according to another aspect of the present invention includes a product supply server for supplying a product by order online; A UCC providing server that registers specific product information of a product to be sold among products supplied by the product supply server by using a widget, and provides UCC together with the specific product information; And receiving and registering supplier information and product information for supplying a product from the product supply server, providing the widget, and detailing the product in association with the UCC providing server according to a product purchase desire corresponding to the specific product information. It characterized in that it comprises a server (social) shopping platform to service the information, orders and payments to be made on the UCC screen.

The social shopping platform server may be any one of a subscription type UCC providing server that may configure a UCC using a specific template, and an installation type UCC providing server that may configure the UCC using a specific template provided by the social shopping platform server. It features.

Here, the UCC providing server, a product placement (exhibition) function to place (display) specific product information on the UCC screen, the agreement agreement function to conclude the terms and conditions between the UCC provider and the social shopping platform server, and product information according to product sales , The widget having the RSS information function for providing the amount, quantity, purchase time information in real time on the UCC screen.

According to the above-mentioned problem solving means, the present invention registers a product sold by a SOHO shopping mall vendor, a supplier who supplies a product, a supplier, or an online shopping mall to the UCC, thereby providing a product to an unspecified number of users who access the UCC. Indirect advertising has the effect of increasing the sales of goods to increase sales.

In addition, since UCC-related products can be introduced, product information can be naturally shared between UCC users at the same time as the advertisement effect.

In addition, it is possible to easily register a product that you want to broker sales to your own UCC by using a widget, thereby increasing the convenience of the UCC producer wishing to sell the product.

In addition, the one-stop (one-stop) can be purchased on the UCC screen, thereby reducing the time required for ordering and payment of goods.

In addition, by displaying specific product information on the UCC screen to collect and share information on a specific product, it helps users who are interested in the specific product, help with product information and purchase, and shorten the purchase decision. It works.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail, focusing on the parts necessary to understand the operation and action according to the present invention.

In the following description specific details of the method and system of online shopping service of the present invention are presented to provide a more general understanding of the present invention, in which the present invention may be readily practiced without these specific details and by modification thereof. It will be apparent to those skilled in the art.

In the following description, a subscribed blog will be used immediately, meaning a blog that provides a service for posting a blog to a subscriber subscribed to a blog service as follows.

In addition, the installable blog is a blog provided by the social shopping platform server itself, and it will be used immediately as a blog that provides a service for posting a blog according to the blog form provided by the social shopping platform server after downloading and installing the program. In addition, in the following description, it should be appreciated that the social shopping platform server is implemented as a social shopping platform based on the Web 2.0 standard.

In the following description of the operation according to the online shopping service system and method according to the present invention, the general operation of the online shopping service system will be described first, and then the social shopping platform server will be described. The payment method will be described and described in detail in the order of describing the online shopping service method.

1 is an exemplary diagram for schematically describing an operation of an online shopping service system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the online shopping service system 100 according to the present invention uses a user-generated content (UCC) production tool such as a blog, a cafe, and an e-mail operated by an individual to a social shopping platform server 10. The registered product information is searched, the blog content is linked with the product, and the product is exposed by the linked blog content to induce the sale of the product.

The online shopping service system 100 receives the UCC producer blog widget from the social shopping platform server 10 and installs it on its own PC to use when writing a bulletin board in an e-mail or cafe, or if the blog is not a separate setup type blog After installing the product, edit the product information to the content that is being produced by using the XML blog editor. Once the stored content is decided by the buyer, the selling is completed by the automatic ordering and payment processor, and the profit is distributed to the UCC producer.

Looking at the function for such a social shopping platform server 10 attached to Figure 2 as follows.

As shown in FIG. 2, the social shopping platform server 10 collects and shares information about a specific product obtained through online shopping by a user, thereby helping interested users in product and shopping and shortening decision making. The state is a platform-specific platform of purchase.

The social shopping platform server 10 receives product, customer, and corporate information using the API Library (11), Front Service (13), Commerce Service (15), and Contents Management Service (CMS) Tool (17). It performs the same function as

1. It becomes an e-commerce space that connects unspecified suppliers with unspecified audiences.

2. Automation of major processors: system can be operated with minimum manpower.

3. Paperless automated processing, including supplier contracts, buyer orders, and settlement of fees.

4. It provides functions for general UCC user support such as blog, email and cafe.

5. It provides integrated functions for linking with external sites (portal, shopping mall, etc.).

6. The UCC producer deploys a specific product that they want to broker sales, concludes the terms and conditions for distribution of sales revenues with the supplier, displays the ordered product information and payment result information through the UCC user, RSS Provides UCC producers with widgets (for example, blog widgets) that provide information in the dashboard.

The social shopping platform server 10 links an existing blogger by simply installing a blog widget using an open API (Application Programming Interface), links to a corresponding shopping mall through an open API in which a buyer selects a shopping mall product, and a database of another portal site. It provides an open API to connect with, and performs the API Library (11) function to interface with the escrow payment module. The open API can be divided into the open API for blogs and the open API for suppliers by the following functions.

In other words, the blog's open API installs widgets on other blogs and provides product search, product display, ordering, and payment functions using the open API within the widget. Provides a product search function of an external shopping mall when searching for a product using an open API provided by (10). A detailed description of the open API for blogs and the open API for suppliers will be given later.

In addition, it provides information and search results necessary for suppliers, sellers, and UCC producers, and performs the Front Service (13) function that displays stores, product search, membership registration, and events.

In addition, as a process support module that enables electronic commerce for the purchase behavior, it performs the function of the Commerce Service (15) to process the order, payment, delivery and settlement.

In addition, customer analysis function that performs log data analysis, various statistical data analysis by period / customer, search function (search engine) to search for necessary products, and CMS (Contents Management Service) tool function to manage RSS address and widget RSS Do this.

Meanwhile, the novel shopping platform server 10 provides information on product deployment, contract execution, ordering, and payment for a specific product sold online through the UCC producer's UCC. Information about the selling period of the product is provided by RSS (Really Simple Syndication) method, which is serviced by the widget. In the following, we will refer to the "blog widget" to help understand the widget provided to the UCC producer.

If you look at the functions of these blog widgets again, you can download the toolkit for blogs, e-mails, and cafes that are already installed and operated through other sites, and provide the product deploy function, agreement agreement, order, payment, and RSS status board functions separately. . In addition, by using the product deploy function, select a specific product that you want to broker sales through your own blog from the list of products of the supplier registered in the social shopping platform server 10, and then drag and drop the blog to his blog Bring. Thereby, the UCC producer can easily register the article to be brokered for sale.

If the product is sold, the service details can be searched by the UCC producer on the status board of the blog widget.

In addition, the blog widget is compatible with existing blogs, e-mails, bulletin boards, etc. regardless of platform, and provides information on product deploy results, images related to products, and product details to buyers, and provides them to the social shopping platform server 10. Save the contents.

3 is an exemplary view for explaining a blog widget according to an embodiment of the present invention.

Referring to FIG. 3, in step (1), as a process for product deployment, a product is selected from a list of products registered in the show platform platform 10 or a product is searched for and selected through a product search. .

Deploy the selected product to the desired location on the blog using Drag & Drop method.

Thereafter, as the contract is concluded as in (2), the contract between the UCC producer blogger and the social shopping platform server 10 is automatically concluded, and the contract terms (fee, period, etc.) are registered and the contract status is RSS. Is transmitted to the blog widget 20 in real time and updated. At this time, the blog widget 20 is displayed on the side of the product image registered in the blog.

The online shopping service system 100 according to the present invention allows a buyer to look at information provided through a blog widget when ordering a product.

4 is an exemplary view for explaining a blog widget at the time of ordering goods, payment according to the present invention.

Referring to FIG. 4, when a buyer clicks on a specific product to purchase a specific product registered in a blog as shown in (1), product detailed information about the specific product from the social shopping platform server 10 is displayed on the blog screen. Received and displayed, and when a buyer wishes to make a purchase, orders and payments are processed on the blog in a one-stop manner.

Then, when the sale is concluded, as shown in (3), the sales result (amount, quantity, sale time, etc.) is transmitted to the sales status plate of the blog widget in real time by the RSS method, and the sales performance can be confirmed.

Unlike the one-stop method of ordering and payment on the blog, there is a method of ordering and payment through the purchaser's own purchase process as in (2).

On the other hand, the social shopping platform server 10 provides an installable blog program optimized for brokerage sales to those who do not want to subscribe to a subscription blog.

5 is an exemplary view for explaining an installed blog according to the present invention.

Referring to FIG. 5, the installable blog according to the present invention is a blog writing program provided by the social shopping platform server 10, and when a specific product to be brokered is selected from a list of products registered in the social shopping platform server 10. In addition, the specific product information is displayed on the blog screen and parsed according to the XML DTD structure to be converted into a blog desired by the blogger for service. At this time, the installable blog writing program can automatically distribute the upgraded installable blog writing program when the function is upgraded for version control.

Looking at the operation and operation of the above-described online shopping service system 100 with reference to Figure 6, first, the goods supply server 30 and the social shopping platform server 10 for supplying goods, such as SOHO shopping mall vendors, suppliers, etc. When linked by the open API 11a, the novel shopping platform server 10 registers supplier product information together with supplier information in an XML database 11 in an XML structure.

Subsequently, if the blogger of the UCC producer wants to broker and sell the product registered by the supplier through his blog, the UCC provision server 30 may conclude the terms and conditions while deploying the product for registration on the blog screen. The blog widget is received from the social shopping platform server 10 in association with the social shopping platform server 10 through the open API 11b for the blog. The blog here becomes a subscription blog.

Then, an unspecified number of visitors who access the blog can order and pay for the product registered in the blog in one-stop, so that they can purchase the product.

In addition, a social shopping platform server 10 transmits an installable blog program to a sales person who does not subscribe to a subscribed blog, so that the product is registered in the blog in an optimal situation, so that the product of the provider can be brokered and sold.

Thus, when a user accessing the installable blog selects a corresponding product to be purchased from among the products displayed together with the installable blog, the order and payment can be made at one stop to purchase the product. Here, detailed information about the product is provided from the social shopping platform server 10.

Thereafter, when the order and payment are successfully completed, the social shopping platform server 10 delivers the purchased goods to the shipping address of the buyer.

When the product delivery is normally delivered to the buyer, the social shopping platform server 10 deposits a certain amount of the paid purchase amount into the seller account and deposits a certain amount of the sales fee presented at the conclusion of the terms and conditions into the account of the UCC producer.

7 is a flowchart illustrating an online shopping service method according to an embodiment of the present invention.

Referring to FIG. 7, first, a product supplier supplying a specific product, such as a SOHO shopping mall vendor, a product supplier, a manufacturer, etc., joins the social shopping platform server 10 through an open API 11a for a supplier. Register the corresponding product information to be sold (S701).

Then, the social shopping platform server 10 stores the supplier information input by the product supplier and the product information to be sold by the product supplier (S703).

Subsequently, when the UCC producer wants to register and sell a product registered in the social shopping platform server 10 to his UCC, the UCC producer himself uses the open API 11b for blogs. Provides a widget to easily register and sell products supplied by the product provider to the UCC, such as blogs, cafes, e-mail (S705).

In this case, when the social shopping platform server 10 cannot sell a product through a subscription blog provided to site subscribers, such as daum and naver, which serve a blog, the social shopping platform server 10 is optimized for sale of the installed blog. At the same time providing a widget to the blog of the bloggers wishing to sell the product is provided (S707).

After that, when selecting a product deploy function among the widgets provided on the subscribed blog and the installable blog screen, the widget can display the product to be sold on the UCC screen by dragging and dropping the product on the UCC screen. (S709).

At this time, if the social shopping platform server 10 wants to know the detailed information of the products displayed on the UCC screen, it is possible to service the detailed information of the corresponding product through the widget on the UCC screen.

In addition, when the widget is concluded, the terms of the agreement between the blogger and the show shopping platform is automatically entered into a contract condition (commission rate, period, etc.) is registered in the social platform server 10 (S711).

In addition, the widget displays the product sales information (amount, quantity, sale time, etc.) on the sales status board in real time by the RSS method when the product is sold.

Subsequently, a user connected to use UCC through the above-described process selects to purchase a product corresponding to specific product information registered on the UCC screen, and orders and pays the selected product on the corresponding UCC screen. Proceed one-stop.

Therefore, the online shopping service method and system according to the present invention can have the following technical level of competitiveness.

1. Realization of Extended Social Shopping

-The product widget blog widget of the Add-on format, which is the core content of the present invention, can be freely installed on a blog, an email, a cafe, or a general bulletin board used by an individual using an open API. Product information is not simply provided within the site, but is almost infinitely duplicated by the toolkit.

Extended social shopping can be realized in that the product information of the social shopping platform is propagated to consumers by self-copying and maximizes the marketing effect.

2. UCC-based e-commerce

-Combining powerful propagation of personal Internet tools, such as blogs, in the areas where companies play a major role can bring new revenue drivers. In particular, only products that are closely related to the contents produced by individuals are selected, and people who are most interested in the contents are searched, so the intimacy and reliability of the products are much larger than those in the general marketplace, and the actual sales The likelihood of connection

3. A collection of the latest Internet technologies

-Web 2.0 is a new concept Internet environment in which users participate. Element technologies that realize Web 2.0 such as RSS, Ajax, XML, etc. are applied to system development of this business as a whole. In the past, content utilization technology, which was applied only for entertainment purposes, is realized as a real commercial profit model on social shopping platforms. Not only technical interest, but also through the sale of electronic commerce, the individual realizes profits, enabling technical and business growth.

4. Participate in joint development through open source

-As open architecture by providing the technology of the present invention, as an open architecture, a number of individual developers can jointly contribute to quality verification and use it as an IT strategy to achieve the target system by utilizing these advantages. Developing similar models in the future can increase the competitiveness of national IT productivity by reducing development costs.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

1 is an exemplary view for schematically explaining the operation of the online shopping service system according to an embodiment of the present invention.

2 is an exemplary diagram for explaining the function of the social shopping platform server in FIG.

3 is an exemplary diagram for explaining a blog widget according to an embodiment of the present invention.

Figure 4 is an exemplary view for explaining a blog widget at the time of ordering goods, payment in accordance with the present invention.

Figure 5 is an exemplary view for explaining an installed blog in accordance with the present invention.

Figure 6 is an exemplary view for explaining the operation of the online shopping service system according to an embodiment of the present invention.

7 is a flowchart illustrating an online shopping service method according to an embodiment of the present invention.

Claims (7)

The social shopping platform server receiving and registering supplier information and product information for supplying a product from a product supply server for supplying a product; The social shopping platform server serving a widget to a UCC providing server wishing to sell a specific product; Registering, by the UCC providing server, specific product information corresponding to a product to be sold among the product information registered on the novel shopping platform server by using the widget on the UCC screen; And When the UCC providing server is desired to purchase a product registered on the UCC screen, in connection with the social shopping platform server, the detailed information, the order and payment of the product on the UCC screen comprising the step of making online How to shop. The method of claim 1, wherein the UCC, Online shopping service method characterized in that any one of a blog, bulletin board, cafe and email. The method of claim 1, wherein the UCC providing server, The online shopping service method of any one of the subscribing UCC providing server that can configure the UCC with a specific template, and the installed UCC providing server that can configure the UCC with a specific template provided by the social shopping platform server. The method of claim 1, wherein the widget, Product placement (exhibition) function to place (exhibit) the product selected for sale on the UCC screen, agreement function to conclude the agreement between the UCC provider and the social shopping platform server, and product information, amount, quantity, and purchase according to the product sale An online shopping service method comprising an RSS information function for providing time information in real time. A goods supply server for supplying goods by order online; A UCC providing server that registers specific product information of a product to be sold among products supplied by the product supply server by using a widget, and provides UCC together with the specific product information; And Receives and registers the supplier information and the product information for supplying the product from the product supply server, provide the widget, and in accordance with the UCC providing server in accordance with the desired purchase of the product corresponding to the specific product information detailed information of the product And a social shopping platform server that services and orders and payments to be made on the UCC screen. The method of claim 5, wherein the social shopping platform server, An online shopping service system, characterized in that any one of a subscription-type UCC providing server that can configure a UCC with a specific template, and an installed UCC providing server that can configure the UCC with a specific template provided by the social shopping platform server. The method of claim 5, wherein the UCC providing server, Product placement (exhibition) function to place (display) specific product information on UCC screen, agreement conclusion function to conclude the agreement between UCC provider and social shopping platform server, product information, amount, quantity, purchase time information according to product sale The online shopping service system, characterized in that to provide the widget on the UCC screen with the RSS information function for providing in real time.

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