KR20110026094A - System and method for optimizing organization - Google Patents
System and method for optimizing organization Download PDFInfo
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- KR20110026094A KR20110026094A KR1020090083840A KR20090083840A KR20110026094A KR 20110026094 A KR20110026094 A KR 20110026094A KR 1020090083840 A KR1020090083840 A KR 1020090083840A KR 20090083840 A KR20090083840 A KR 20090083840A KR 20110026094 A KR20110026094 A KR 20110026094A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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Abstract
A knitting optimization system and method are disclosed. Embodiments of the present invention can derive a scheme for obtaining the maximum sales performance when selling items through TV, Internet, radio or other broadcasting media, and the expected performance calculated by the average contribution benefit based on past performance. By correcting this to reflect the promotion effect and seasonality, it is possible to derive an optimized programming plan.
Description
Embodiments of the present invention relate to a programming system and a method thereof, and more particularly, to a system and method for optimizing and organizing an item in a broadcasting time slot when selling an item through a TV, the Internet, a radio, or other broadcasting media. .
Recently, the number of items sold through TV, Internet, radio and other broadcasting media is increasing. In addition, you can listen to detailed descriptions of items comfortably at home, as well as giveaways, interest-free installments, ARS discounts, and direct delivery to your home. The frequency of customer use is also increasing.
In the case of broadcast media, technologies for information exchange and communication between both broadcasters and viewers have been developed and developed, but information transmission by unilateral broadcasting time scheduling of broadcasters is still common. Therefore, even if a viewer wants to purchase an item through home shopping, it is inconvenient that it is difficult to purchase the item through home shopping if the sales broadcast of the desired item is not provided at the time of viewing.
The organization optimization system according to an embodiment of the present invention is a time value calculation unit for calculating time value information corresponding to the performance compared to the past time, an item derivation unit for deriving the item to be organized based on the calculated time value information, A predictive performance calculation unit that calculates an expected performance corresponding to the derived target item, a predictive performance correction unit that corrects the calculated expected performance by applying a correction variable to the calculated expected performance, and based on the corrected expected performance As such, it may include a draft proposal derivation unit for deriving an optimized draft plan.
In accordance with an embodiment of the present invention, a method for optimizing knitting comprises calculating time value information corresponding to past performances, deriving a knitting target item based on the calculated time value information, and obtaining the knitting target item. Calculating an expected performance corresponding to, correcting the calculated expected performance by applying a correction variable to the calculated expected performance, and deriving an optimized programming plan based on the corrected expected performance. Can be.
Embodiments of the present invention can derive a scheme for obtaining the maximum sales results when selling items through TV, Internet, radio or other broadcasting media.
In addition, the embodiments of the present invention may derive an optimized programming plan by correcting the expected result calculated as the average contribution benefit based on the past results, reflecting the promotion effect and seasonality.
Hereinafter, with reference to the contents described in the accompanying drawings will be described in detail an embodiment according to the present invention. However, the present invention is not limited or limited by the embodiments. Like reference numerals in the drawings denote like elements.
As used herein, the term 'organization' refers to not only organizing a broadcasting time for selling items in TV home shopping, but also organizing a broadcasting time for selling and advertising items in radio, internet broadcasting, department stores and other broadcasting media and retailers. Include.
In addition, the term 'item' as used herein refers to any item that is intended to be broadcasted for sale and advertising without limitations in the form of products (eg furniture, soy crab), service provision (eg insurance).
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 shows a configuration of a knitting optimization system according to an embodiment of the present invention.
Referring to FIG. 1, the
The time
According to an embodiment, the time
According to an embodiment of the present invention, 'contribution benefit' may be sales revenue per time slot / item. That is, the contribution profit may be sales revenue per time slot / item, which is sales revenue obtained by arranging arbitrary items at any time.
In addition, the 'average contribution contribution by time period' according to an embodiment of the present invention may be the sales revenue of all items organized in any time zone without division of the items.
In addition, the 'average contribution benefit per item' according to an embodiment of the present invention may be sales revenue obtained in any time zone in which any item is organized without time zone division.
According to an embodiment, the time
According to an embodiment, the 'time value information' may be a percentage of the sales revenue and the increase or decrease of the sales volume compared to other time zones. For example, the time value information may be information that profits of 20 million won or more occur between 20 o'clock and 21 o'clock without item classification, or that 150% of sales volume can be obtained between 19 o'clock and 21 o'clock. have.
According to an embodiment, the time
In addition, the time
In addition, the time
The
According to an exemplary embodiment, the
In addition, according to an embodiment, the
The expected
2 is a predicted performance chart showing the predicted performance calculated by the predictive performance calculation unit according to an embodiment of the present invention for each time zone / item.
Referring to FIG. 2, the predicted performance diagram 200 showing the predicted performance calculated by the
In this case, the
The expected
The expected
According to an embodiment, the customer characteristics may include i) customer satisfaction with the surveyed item based on the customer's testimonial and the result of the survey on the item satisfaction, and ii) whether the customer continues to use the item. Customer loyalty to the item and iii) customer's A / S claims / counts and complaints received about the item. For example, if the customer satisfaction and customer loyalty of a certain item is high and there are few or no customer requests, the predictive
Depending on the embodiment, the channel characteristics may be i) broadcast organization of competitor channels and ii) viewer ratings. For example, if a competitor's channel broadcasts an item with a high sales rate (sales of an item corresponding to the season, application of a promotion, etc.) in an organizing time of an arbitrary item, the predictive
According to an embodiment, the item characteristic may be a product life cycle. For example, if the life cycle of any item is determined to be two years, and two years have passed since the item was placed on the market, the
The customer characteristic, the channel characteristic and the item characteristic are not limited thereto, and the
If the item to be knitted is an existing item that has been organized and sold in the past, the expected
If the item to be organized is a new item that has not been organized and sold in the past, since the historical performance data does not exist, the expected
Referring back to FIG. 1, the predictive
According to an embodiment of the present invention, the 'calibration variable' may mean a factor that has not been considered that may affect the calculated expected performance, and the 'calibration variable' refers to the effect of promotion, seasonality Or recent performance.
According to an embodiment, the predictive
'Promotion' according to an embodiment of the present invention may mean an promotion of an item, and may mean an item additional configuration, interest-free installment, ARS discount, price discount, and premium.
In addition, the 'promotion effect' according to an embodiment of the present invention may refer to the degree of influence on the sales performance (contribution profit-time sales period / item sales revenue) when the promotion is applied to the item to be organized.
In addition, according to an embodiment, the predictive
According to an embodiment of the present invention, the 'promotion level' may include a degree that may affect the promotion of the sale of the item of any promotion, and according to the embodiment, the level of promotion that the customer can feel It can be decided in terms of monetary value.
For example, the predictive
According to an embodiment of the present invention, 'promotional performance' may include a promotion rate according to a promotion level. In other words, the promotion result is the increase or decrease of the specific sales result when the promotion is applied, while the promotion effect is the degree of influence on the sales performance when the promotion is applied, and both can be distinguished.
For example, if a vacuum filter is added to the vacuum cleaner and the sales performance is increased by 5%, the promotion performance is 5%, but the effect of the promotion on the overall sales performance is insufficient, so the promotion effect can be classified as nonexistent or weak. have.
In addition, the predictive
For example, the predictive
Hereinafter, the predictive
3 is a table showing the promotion effect analyzed by the predictive performance correction according to an embodiment of the present invention.
Referring to FIG. 3, the promotion effect analysis table 300 shows a promotion level (in thousand won) on the horizontal axis and a promotion performance (%) on the vertical axis. In the case of the promotion effect analysis table 310 for mackerel, since the mackerel is a product with a relatively low selling price, even if the promotion level converted into monetary value is small (less than 50) or increases in a small amount, the performance of the promotion is increased. Is high (performance increases by 7.9% at 1,000 won). In the case of the promotion effect analysis table 320 for the pants 123, since the pants are products having a relatively medium selling price, the ratio of the promotion performance to the promotion level is smaller than △△ mackerel and higher than the abc sofa (when the increase is 1,000 won). Performance growth is 2.2%). In the case of the promotion effect analysis table 330 for the abc sofa, since the sofa is a product having a relatively high selling price, there is no promotion result when the promotion level converted into monetary value is 100 or less. In addition, the ratio of promotion performance to promotion level is also the smallest compared to △△ mackerel and 123 pants (increased by 1,000 won, the performance increase rate is 0.5%).
At this time, △△ mackerel may be classified as a high intensity of the promotion effect, abc sofa may be classified as a promotion effect is absent at the promotion level of 100 or less, the promotion effect may be classified as weak at 100 or more. Therefore, in the case of △△ mackerel, the expected performance correction due to the promotion effect can be widened.
Referring back to FIG. 1, according to an embodiment, the predictive
According to an embodiment of the present invention, the 'seasonality' is influenced by the sales volume and profit according to the season (season, season) of items (eg, seasonal fruits, air conditioners, fans, boilers) closely related to the season It can refer to the property receiving. According to an embodiment, when the average monthly contribution of any item exceeds the annual average contribution, the predicted
According to an embodiment, the predictive
According to an embodiment, the predictive
The
According to an embodiment, the
According to an embodiment of the present invention, the 'fixed organization target item' may include an item in which at least one of an organization date and a time zone of the items is predetermined. Similarly, according to an embodiment of the present invention, the 'non-fixed organization target item' may include an item in which both the organization date and the time zone are not predetermined.
In addition, the
In addition, when the knitted non-fixed knitting target item is organized in a time zone close to the same non-fixed knitting target item, the knitted
In addition, when the knitted non-fixed knitting target item is organized in a time zone in which the knitted non-fixed knitting target item is organized in the past, the knitted non-fixed knitting target item may be reorganized. Through this, the knitted
Hereinafter, the knitted
4 and 5 illustrate an example of organizing an item to be knitted by a knitting guider according to an embodiment of the present invention.
Referring to FIG. 4, the first knitting table 410 displays a fixed knitting target item on at least one of a predetermined knitting date and a specific knitting time zone which are predetermined so as not to be affected by the knitting optimization system according to an embodiment of the present invention. The organized knitting table is shown. For example, if ○○ phone is set to be arranged on
The sorting table 420 according to the priority of the predicted performance shows the sorting table in which the abc sofa has the highest predicted performance and is sorted first, and xx TV, 123 pants, and △△ mackerel are sequentially arranged. According to the embodiment, if the expected performance of the pants 123 and ΔΔ mackerel is the same, and the handling liquid of the 123 pants is high, the knitted
The second knitting table 430 shows a knitting table in which the non-fixed knitting target items are sequentially arranged in the sorted order in the knitting table in which the fixed knitting target item is first knitted. For example, the
According to the embodiment, since the non-fixed knitting target items are randomly arranged in the empty time slot, the
Referring to FIG. 5, xx TVs are organized in the first programming table 510 at 10 o'clock Monday and 12 o'clock Monday. That is, since the xx TVs are organized in the adjacent time zone, the
For example, when the abc sofa organized at
Referring back to FIG. 1, when the knitted non-fixed knitting target item has a knitting constraint, the
According to an embodiment, when the knitting constraint is a condition relating to the time that the knitting should be minimum (ie, the minimum knitting time condition), the
Hereinafter, referring to FIG. 6, a
6 illustrates an example of organizing an item to be knitted so as to satisfy a knitting constraint by a knitting guider according to an embodiment of the present invention.
In accordance with an embodiment of the present invention, a method for optimizing knitting comprises: calculating time value information corresponding to past performances, deriving a knitting target item based on the calculated time value information, and the derived knitting target Calculating an expected performance corresponding to the item, correcting the calculated expected performance by applying a correction variable to the calculated expected performance, and deriving an optimized programming plan based on the corrected expected performance. . In the knitting optimization method according to an embodiment of the present invention, since the contents described with reference to FIGS. 1 to 6 may be applied as it is, a detailed description thereof will be omitted.
Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk, and a magnetic tape; optical media such as CD-ROM and DVD; magnetic recording media such as a floppy disk; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.
1 shows a configuration of a knitting optimization system according to an embodiment of the present invention.
2 is a predicted performance chart showing the predicted performance calculated by the predictive performance calculation unit according to an embodiment of the present invention for each time zone / item.
3 is a table showing the promotion effect analyzed by the predictive performance correction according to an embodiment of the present invention.
4 and 5 illustrate an example of organizing an item to be knitted by a knitting guider according to an embodiment of the present invention.
6 illustrates an example of organizing an item to be knitted so as to satisfy a knitting constraint by a knitting guider according to an embodiment of the present invention.
Claims (19)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020090083840A KR20110026094A (en) | 2009-09-07 | 2009-09-07 | System and method for optimizing organization |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020090083840A KR20110026094A (en) | 2009-09-07 | 2009-09-07 | System and method for optimizing organization |
Publications (1)
Publication Number | Publication Date |
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KR20110026094A true KR20110026094A (en) | 2011-03-15 |
Family
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Family Applications (1)
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KR1020090083840A KR20110026094A (en) | 2009-09-07 | 2009-09-07 | System and method for optimizing organization |
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KR (1) | KR20110026094A (en) |
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2009
- 2009-09-07 KR KR1020090083840A patent/KR20110026094A/en not_active Application Discontinuation
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