KR20110016251A - Internet advertising method by context matching image-text link - Google Patents

Abstract

PURPOSE: An internet advertising method by a context matching image-text link is provided to automatically analyze content to place an advertisement related to a core keyword, thereby effectively getting attention of a user. CONSTITUTION: A keyword extraction module extracts a keyword set from content of an internet page(S100). A core keyword selecting module calculates an appearance frequency according to each keyword for the extracted keyword set. The core keyword selecting module selects a keyword of a high frequency as a core keyword(S200). An advertisement selecting module searches and selects a word matched with the selected core keyword from a core keyword database.

Description

Internet Advertising Method by Context Matching Image-Text Link}

The present invention relates to an Internet advertising method that can effectively draw attention of a user by automatically analyzing the contents of a content (article context) and displaying an advertisement associated with a key keyword.

Advertising is an information activity invested by companies and individuals in order to inform their world of goods, services, ideologies, beliefs, and policies to achieve their intended purpose.

In other words, advertising is a non-personal information or promotion of ideas, goods or services in the form of any paid form by an advertiser who can identify who the advertisement is. In the modern society, advertising is regarded as one of economic activities because it helps consumers' economic activities by providing information on the trends and trends.

In particular, since the size of the modern industrial society continues to increase, and the types of consumers and products are becoming more diverse and complicated, the necessity of advertisements for characterizing products and informing the advantages thereof is increasing.

On the other hand, in the modern industrial society, the advertisement of goods or services through a network, in particular, the Internet, becomes commonplace, so that advertisements of goods or services can be advertised on websites such as portal sites. There are a variety of ways of advertising the Internet, which charges a certain fee to the seller of.

One of the related art internet advertisement service methods is to allow banner advertisements on a web site. This method allows a banner composed of an advertisement message or advertisement image to be displayed at a predetermined position of a web page, and charges the seller based on the number of times the banner is expressed or the number of times the user clicks the banner. Adopt. Nowadays, it is common to use a banner made of a dynamic image by generating image data in an animated GIF format or a flash format or by using a programming language such as Java.

In addition, another Internet advertising service method according to the prior art is to enable the insertion-type advertising. This method transmits advertisement data to the user's terminal for display on the user's terminal while a predetermined web page is loaded on the user's terminal at the user's request, and is charged to the seller based on the number of times of transmission of the advertisement data. Adopt the way. This method has the advantage of increasing the user's attention rate because the advertisement data is often displayed by using the front surface of the display device of the user terminal while the web page is being loaded. There is a disadvantage in that the loading of the web page is delayed until the transfer is completed, so that the user can live with the antagonism.

In addition, another Internet advertising service method according to the prior art is to enable the keyword advertising. In this method, when a user inputs a predetermined keyword to use a search service, a web page of a seller who pays a fee while providing a search result list for the keyword is placed above the search result list. This method adopts a method of charging the seller based on the number of times the search results are exposed or the number of times the user accesses the web page.

However, such a conventional internet advertisement is displayed as a content irrelevant to the content at a position separated from the content independently. A user who uses the Internet has a clearer sense of purpose in using the Internet, unlike a user who uses a mass media such as a TV or a newspaper. Therefore, in a position where the content-related advertisements are separated from the content focused by the user, as in the conventional advertisement technique, it is not easy to attract the attention and attention of the user who is familiar with such advertisements, which is low in clicks (impression). You can also see the click rate.

In particular, the conventional keyword banner advertisement has the following disadvantages. This is a way of sending out advertisements that correspond to keywords such as banners in response to a user's search terms. A website can not only have ads that correspond to various keywords that users enter. As the level of technology for analyzing automatics is weak, there is no matching level to satisfy users. In addition, this is a keyword that the user inputs only the keyword, the non-search site is separate, there is an absolute disadvantage that can not be applied to other content of the search site.

The present invention has been proposed to solve the above problems, and provides an Internet advertising method that can effectively draw the user's attention by automatically analyzing the contents of the content (article context) and posting advertisements associated with key keywords. For the purpose of

Other objects and advantages of the present invention will be described below, which are not limited to the matters set forth in the claims and the disclosure of the embodiments thereof, but also to the broader ranges by means and combinations within the range readily recited therefrom. Add that it will be included.

In order to achieve the above object, the present invention, the keyword extraction module extracts a keyword set from the content of the content (article context) of the Internet page (S100); Calculating, by the core keyword selection module, a frequency of occurrence of each keyword with respect to the keyword set extracted from the step S100, and selecting a higher keyword having a higher frequency as a core keyword (S200); The advertisement selection module searches for and selects a word matching the core keyword selected through the S200 step from the core keyword database, and searches and selects an advertisement associated with the selected word (core keyword) from an existing advertisement database. Step S300; The advertisement display module presents an internet advertisement method using a context-matching image text link including displaying the advertisement selected through the step S300 at the bottom of the image of the content of the Internet page (S400).

The unique effects of the present invention are as follows.

First, unlike the existing advertisements, the advertisement is very attention-grabbing because it is related to the content that the user is reading, and the advertisement that matches the user's purpose is automatically attached so that the clickthrough rate of the advertisement is increased and the advertising revenue increases accordingly. do. In particular, in the case of the present invention, since the advertisement is located at the bottom of the image of the affiliate content, there is an advantage of much higher attention than the existing advertisements.

Second, since the clickthrough rate of advertisements is high, e-commerce can be actively conducted through the advertisements, and computer users can search for useful related contents such as information materials related to the contents they are reading. .

Third, since it is a content matching type advertisement rather than a general advertisement, it can give a trust to the user.

Fourth, the image text advertisement exposure according to the response of the user minimizes the redundancy and rejection of the advertisement, and there is no fear of conflict with the existing keyword advertisement inventory.

Other effects of the present invention, as well as those described in the above-described embodiments and claims of the present invention, as well as potential effects that may occur within the range that can be easily estimated therefrom and potential advantages that contribute to industrial development It will be added that it will be covered by a wider scope.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, the following will describe a preferred embodiment of the present invention, but the technical idea of the present invention is not limited thereto and may be variously modified and modified by those skilled in the art.

The present invention is to analyze the contents of the content (article context) to automatically present the advertisement associated with the key keywords to the bottom of the image of the affiliate content to propose the most effective Internet advertising method to attract the user's attention.

In the present invention, the technical means for enabling such a service is referred to as 'Context Matching Image-Text Link' aka 'CMIL'. That is, the present invention is to provide a method of Internet advertising by context-matching image text link.

The most effective advertisements that attract the user's attention are advertisements that focus on the user's sense of purpose and fuse the content in terms of content and formality. According to the present invention, in accordance with the user's purpose, it is possible to post an advertisement that the user wants to see by fusion with content without eliciting the user's rejection. This means that advertising and content have a close interrelationship with the content and form of view.

The configuration of the CMIL system for realizing the Internet advertisement method using the context-matched image text link according to the present invention is shown in FIG. Hereinafter, each element constituting the CMIL system and its surroundings will be described.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU) such as computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Play Station from SONY), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The Internet refers to wired and wireless Internet networks. Although the present invention is generally performed in a wired Internet network, the present invention can also be performed in a wireless Internet network under conditions that overcome limitations of data transmission speed and memory.

Therefore, the Internet as a communication means for connecting the servers to each other means a computer network capable of transmitting and receiving data used in the present invention, a wired Internet network such as an open Internet, a closed intranet, or a wireless interworking with a mobile communication network. Internet communication networks and the like can be used. However, any communication means can be used as long as data transmission and reception are possible.

Internet network that can be used in the wired and wireless Internet network of the present invention is a communication protocol TCP / IP (Transmission Control Protocol / Internet Protocol) and various services existing in the upper layer, that is, HTTP, Telnet, FTP (File Transfer Protocol), The global open computer network architecture that provides Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), Simple Network Management Protocol (SNMP), Network File Service (NFS), and Network Information Service (NIS). Since the wired / wireless Internet network may be implemented using a conventional method as it is or without difficulty, a detailed description thereof will be omitted.

The Internet page is an Internet page of a person who wants to introduce an Internet advertising method using a context-matching image text link according to the present invention. The Internet page may be a person who has subscribed to a service and has been authenticated. May be included.

CMIL systems exist in the form of servers. In the present invention, the server is implemented on the Internet to cooperate with one or more applications to achieve the desired result desired by the client through the cooperative operation between the client (client) requesting the service and the server processing the client request (server). It is a concept of a general web server that provides a user's request through wired and wireless networks, respectively, in a distributed client / server method operating in a typical environment.

These web servers vary according to operating systems such as DOS, Windows, Linux, UNIX, Mac OS, OS / 2, and Solaris. It can be implemented using a web server program that is provided in a variety of ways. Typical examples include PWS (Personal Web Server), Internet Information Server (IIS), Website, TTPS, and Unix. CERN, NCSA and APPACHE.

However, such a server should be understood as a broad concept including a series of application programs for providing various services according to the present invention, in addition to a web server program in a general sense.

More specifically, the CMIL system is composed of a keyword extraction module, a key keyword selection module, an advertisement selection module, and an advertisement display module. In order to implement the Internet advertisement method using a context-matching image text link according to the present invention, Go through the process.

S100: The keyword extraction module extracts a keyword set from the contents of the content (article context) of the Internet page.

S200: The core keyword selection module calculates the appearance frequency for each keyword for the keyword set extracted from the step S100, and selects the higher keyword having the highest frequency as the core keyword.

S300: The advertisement selecting module searches for and selects a word matching the selected core keyword from the core keyword database in step S200, and selects an advertisement associated with the selected word (core keyword) from the advertisement database.

S400: The advertisement display module displays the advertisement selected through the step S300 at the bottom of the image of the content of the Internet page.

Hereinafter, the functions and actions of each module constituting the CMIL system will be described in detail.

1. Keyword Extraction Module

The keyword extraction module extracts a set of keywords from the contents of the content (article context) of the Internet page.

At this time, the keyword extraction module extracts not only a specific keyword having a specific theme or direction, but also recognizes and randomly extracts all words constituting the contents of the content (article context) of the Internet page as keywords.

2. Key Keyword Selection Module

The core keyword selection module calculates the frequency of occurrence of each keyword in the keyword set extracted by the keyword extraction module, and selects the higher keyword having the highest frequency as the core keyword.

In this case, the core keyword selection module may select one or a plurality of key keywords. If the content of the Internet page (article context) is composed of two or more topics combined, two or more core keywords may be selected, and in this case, a plurality of advertisements associated with each core keyword may be displayed. (More on that later).

3. Ad Selection Module

The advertisement selection module includes a "keyword database" and a "ad database."

The advertisement selection module searches for and selects a word matching the core keywords selected by the core keyword selection module from the core keyword database, and searches and selects an advertisement associated with the selected word (core keyword) from an existing advertisement database. do.

The key keyword database stores words that match the key keywords selected by the key keyword selection module. At this time, 'matching' means not only the case where the key keywords selected by the key keyword selection module and the words stored in the key keyword database match perfectly, but also when the dictionary, social, and economic meanings can belong to the same group. Include. In conclusion, the core keyword database stores all the word families that can belong to the same concept. Meanwhile, in the present invention, there is no particular limitation on the range, area, etc. of words to be stored in the core keyword database.

The advertisement database stores advertisements to be displayed on Internet pages. Such advertisements prestore the advertisement contents requested by the advertisement client, which may exist in various forms that are visually visible and discernible such as strings, numbers, pictures, videos, files, and photographic images.

In the meantime, advertisements stored in the advertisement database are not stored randomly, but are stored in a system associated with words (core keywords) in the core keyword database. That is, in the advertisement database, advertisements associated with each of the core keywords on the core keyword database are separately stored. This means that key keywords and advertisements are linked in a 1: 1, 1: many, many: 1 relationship.

In this case, the 'association' between the core keywords and the advertisements on the core keyword database may be defined in various ways. For example, an advertisement may be defined as “associated” when the core keyword is included as it is, or ideologically identical phrases, or “associated” with the keyword at the request of the client. . In other words, if the client requests an A1 advertisement for a key keyword A, the A1 advertisement is stored separately in the advertisement database as an advertisement associated with the key keyword A in the core keyword database.

4. Advertising display module

The advertisement display module displays the advertisement selected by the advertisement selection module below the image of the content of the Internet page.

To this end, the advertisement display module takes a method of forming a CMIL advertisement region below the image of the content of the Internet page and inserting the advertisement therein.

2 shows an example of implementing the Internet advertisement method using a context-matching image text link according to the present invention. Here, (a) is before the present invention is applied, (b) is a state after the present invention is applied.

The advertisement display module displays the advertisement below the image of the content of the Internet page because the user's attention to the advertisement can be increased. In other words, images such as photos, pictures, and graphs can be easily attracted to users' immediate recognition and attention compared to texts. Therefore, if an advertisement is placed below the image, the user's immediate recognition and attention is focused on the image. Can get together.

When the core keyword selection module selects a plurality of core keywords, the advertisement display module continuously displays a plurality of advertisements related thereto.

On the other hand, since the horizontal sizes of the images (pictures, graphs, etc.) that are serviced by the Internet media companies are different, the advertisement display module displays the images after resizing the ads to the horizontal sizes of the images in the different articles for each media company. Done.

Thus, according to the present invention, it is possible to automatically display advertisements in harmony with the overall appearance without violating the arrangement or editing state of the contents of the existing Internet page.

The above description is merely illustrative of the technical idea of the present invention, and various modifications, changes, and substitutions may be made by those skilled in the art without departing from the essential characteristics of the present invention. will be. Accordingly, the embodiments disclosed in the present invention and the accompanying drawings are not intended to limit the technical spirit of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by the embodiments and the accompanying drawings. . The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 illustrates a system for implementing an internet advertisement method using a context-matched image text link according to the present invention.

2 shows an example of implementing the Internet advertisement method using a context-matching image text link according to the present invention. Here, (a) is before the present invention is applied, (b) is a state after the present invention is applied.

Claims (6)

Extracting, by the keyword extraction module, a keyword set from the contents of the content (article context) of the Internet page (S100); Calculating, by the core keyword selection module, a frequency of occurrence of each keyword with respect to the keyword set extracted from the step S100, and selecting a higher keyword having a higher frequency as a core keyword (S200); In step S300, the advertisement selecting module searches for and selects a word matching the selected core keyword from the core keyword database, and searches and selects an advertisement associated with the selected word (core keyword) from the advertisement database (S300). And; The advertisement display module displays the advertisement selected through the step S300 at the bottom of the image of the content of the Internet page (S400) Internet context method by the context-matching image text link. The method of claim 1, In step S200, the core keyword selection module selects one or a plurality of key keywords, the Internet advertisement method according to the context-matching image text link. The method of claim 1, In the step S300, the key keyword database stores not only words that completely match the key keywords selected in the step S200, but also all the words that belong to the same group, such as dictionary, social, and economic meanings. Internet advertising method using a context-matching image text link. The method of claim 1, In the step S300, the advertisement stored in the advertisement database is stored with a system associated with the key keywords, characterized in that the Internet advertising method according to the context-matching image text link. The method of claim 1, In the step S400, the advertisement display module forms a CMIL advertisement area at the bottom of the image of the content of the Internet page and inserts the advertisement into the Internet advertisement method according to the context-matching image text link. The method of claim 1, In the step S400, the advertising display module Internet advertising method according to the context-matching image text link, characterized in that the display after resizing (resizing) according to the horizontal size of the image in the article for each media company.

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