KR20110000450A - Online advertisement system and online advertisement method - Google Patents

Online advertisement system and online advertisement method Download PDF

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Publication number
KR20110000450A
KR20110000450A KR1020090057924A KR20090057924A KR20110000450A KR 20110000450 A KR20110000450 A KR 20110000450A KR 1020090057924 A KR1020090057924 A KR 1020090057924A KR 20090057924 A KR20090057924 A KR 20090057924A KR 20110000450 A KR20110000450 A KR 20110000450A
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user
advertisement content
user interface
server
product
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KR1020090057924A
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Korean (ko)
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조성진
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조성진
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An online advertising system for maximizing the advertizing effect and an online advertisement method are provided to store the terminal settings of the user in a separate storage and utilize the using of the terminal environment. CONSTITUTION: A server(200) stores advertisement contents and a user interface including the advertisement contents. If a user requests the download of the user interface, the server offers the user interface including the advertisement contents. The user terminal receives a user interface including the advertisement contents from the server.

Description

ONLINE ADVERTISEMENT SYSTEM AND ONLINE ADVERTISEMENT METHOD}

The present invention relates to an online advertising system and an online advertising method. More particularly, the present invention relates to an online advertising system and an online advertising method for displaying advertising content on a user interface used in a user terminal.

Recently, as the penetration rate of not only mobile devices such as mobile phones and PDAs but also multimedia devices such as personal computers including laptops and netbooks increases, advertisement methods using the same have been proposed.

Conventional advertising methods include an advertising method for directly calling an unspecified number of users without considering a call availability situation, an advertising method using an SMS function, and an advertising method for arbitrarily displaying advertising content in a web browser. there was.

Recently, widgets, which perform particular functions among the user interface used in such multimedia devices and provide various information to the user, have an advantage that Internet users can search for desired information without running a browser separately. Are utilized. Therefore, advertisers mainly use an advertising method for displaying advertising content in one area of a widget.

However, since the conventional advertising method randomly displays the advertising content without considering the user's age, gender, interests, etc., the user recognizes the displayed advertising content as unnecessary content to the user and does not check the content in detail. In many cases, the display of the content is released, thereby reducing the efficiency of the advertisement.

Accordingly, an object of the present invention is to provide an online advertising system and an online advertising method that can maximize an advertisement effect while providing an optimal terminal use environment for a user.

In addition, an object of the present invention is to provide an online advertising system and an online advertising method that can be used for a variety of terminals to prevent loss by storing the user terminal environment in a separate storage space.

Another object of the present invention is to provide an online advertising system and an online advertising method capable of providing information on a discount purchase of a product desired by a user and additional information about the product.

Another object of the present invention is to provide an online advertising system and an online advertising method that can easily provide useful information to other users with similar tastes.

And another object of the present invention is to provide an online advertising system and an online advertising method that can provide reliable advertising content to the user.

In addition, an object of the present invention is to provide an online advertising system and an online advertising method capable of efficiently performing an online auction.

The purpose of the present invention is to store advertisement contents and a user interface including the advertisement contents, and when a user requests a download of the user interface, an age, a region, a gender, a preferred time, A server providing a user interface including advertisement content satisfying at least one user condition of interests; And a user terminal for receiving and displaying a user interface including advertisement contents satisfying the user condition from the server.

The user terminal may store at least one of the received advertisement content and additional information related to the advertisement content for each category according to a user condition.

The server may further include a separate storage device capable of uploading and downloading the user interface for each user by an authentication procedure.

The server may provide, in real time, at least one of advertisement content satisfying the user condition, additional information related to the advertisement content, and a discount coupon for discount purchase of a product to the user terminal.

The server provides the user terminal with information on an external user that satisfies at least a portion of the user condition, wherein the user receives the advertisement content received by the external user terminal, additional information related to the advertisement content, At least one of the user interface and a discount coupon that enables a discount purchase of a product may be transmitted.

The server may allow a user to join an advertiser's site through the received advertisement content, purchase a product related to the advertisement content, or the advertisement content, the additional information, the user interface, and the discount to the external user terminal. When one of the coupons is transmitted, the cyber money for purchasing the product may be paid to the user.

The user interface may include a clock or calendar interface on which a discount purchase possible time of a product satisfying the user condition is possible and additional information related to the product is displayed.

The user interface is provided with a search box for searching a website, and when the user inputs a search word through the search box, the server may provide advertisement content related to the search word to the user terminal. .

The user interface may further include an auction interface capable of auctioning a product between users whose at least a part of the user condition is the same.

The server may provide the advertiser with information about the number of downloads of the advertisement content and the user interface, the number of exposures of the advertisement content exposed and the subscription rate of the user's subscription to the advertiser's site through the advertisement content.

The user interface may be used for any one of a mobile device, a messenger program, a mini homepage, a blog, and an IPTV module.

On the other hand, receiving at least one user condition of the user's age, region, gender, preferred time, interests; Receiving a request for downloading a user interface from the user; Providing the user terminal with a user interface including advertisement contents satisfying the user condition by the server when the download is requested; And the user terminal receives and displays the user interface provided from the server. The above object is also achieved by the online advertisement method.

The user terminal may further include storing at least one of the received advertisement content and additional information related to the advertisement content for each category according to a user condition.

The method may further include uploading and downloading the user interface for each user by an authentication procedure.

The user terminal may provide at least one of advertisement content satisfying the user condition, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of a product to the user terminal in real time.

Providing information about an external user that satisfies at least a part of the user condition to the user terminal; The method may further include transmitting at least one of the received advertisement content, additional information related to the advertisement content, the user interface, and a discount coupon for purchasing a product to the external user terminal.

The user subscribes to the advertiser's site through the received advertisement content, purchases a product related to the advertisement content, or any one of the advertisement content, the additional information, the user interface, and the discount coupon to the external user terminal. If the transmission may further comprise the step of paying the cyber money available for purchase of the product to the user.

The user interface may include a clock or calendar interface on which a discount purchase possible time of a product satisfying the user condition is possible and additional information related to the product is displayed.

The user interface is provided with a search box for searching a website, and the providing of the user interface may include providing a user interface including advertisement contents related to the search word when the user inputs a search word through the search box. can do.

The user interface may further include an auction interface capable of auctioning a product between users whose at least a part of the user condition is the same.

The method may further include providing the advertiser with information about the number of downloads of the advertisement content and the user interface, the number of exposures of the advertisement content exposed and the subscription rate of the user's subscription to the advertiser's site through the advertisement content. .

The user interface may be used for any one of a mobile device, a messenger program, a mini homepage, a blog, and an IPTV module.

According to the online advertising system and the online advertising method according to the present invention, it is possible to maximize the advertising effect while providing an optimal terminal use environment for the user.

In addition, according to the online advertising system and online advertising method according to the present invention can save the user terminal using environment in a separate storage space to prevent loss and can be utilized in various terminals.

In addition, according to the on-line advertising system and on-line advertising method according to the present invention, information about a discount purchase of a product desired by a user and additional information on a product may be provided.

In addition, according to the online advertising system and the online advertising method according to the present invention, it is possible to easily provide useful information to other users with similar tastes.

According to the online advertising system and the online advertising method according to the present invention, it is possible to provide reliable advertising content to the user.

In addition, according to the online advertising system and the online advertising method according to the present invention, it is possible to execute the online auction efficiently.

Hereinafter, an online advertising system and an online advertising method according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an online advertising system according to the present invention. As shown in FIG. 1, the online advertising system 100 according to the present invention includes a server 200 and a user terminal 300, and the server 200 includes a plurality of user terminals 300a, 300b,. , 300n) can be communicated in various ways.

The server 200 stores the user interface including the advertisement content and the advertisement content, and when the user requests a download of the user interface, the age, region, gender, and preference entered by the user among the user interfaces stored in the server 200 are preferred. The user terminal 300 includes a user interface including time and advertisement content satisfying at least one user condition of interest.

Here, the user interface is a widget (Widget) / gadget (Gadget) for displaying information in a variety of formats on the desktop of the display unit (not shown) included in the user terminal 300 and performs a specific function, and the application or desktop It includes a sidebar that displays various types of information on the desktop. The user interface according to the present invention is used not only in the basic desktop displayed on the display of the user terminal 300, but also in the operating system of the mobile device, a messenger program, a blog, a mini homepage, an IPTV module, and the like.

Of course, the online advertising system according to the present invention describes a mobile device, a computer, and an IPTV as an example, but any system that can receive information by accessing the server 200 online is possible.

In addition, the online system 100 according to the present invention may be applied in the form of being upgraded to a conventional interface as well as a widget or a sidebar. Thus, additional information can be displayed on a clock or calendar interface used in conventional computers, mobile devices, IPTV, and the like.

According to the present invention, by providing a user with a user interface that satisfies a user condition, it is possible to provide an advertisement content and a variety of information beneficial to the user.

For example, if the user's interest is sports, a watch or calendar interface with an image related to sports and a sports event schedule is displayed, a map interface showing where the event is held, and a sports related Widgets that provide icons and sound sources can be provided to the user. Along with this, advertisement contents for sports game tickets or sports-related products may be displayed in one area of the widget, thereby maximizing the advertisement effect.

In addition, when the user's interest is shopping, the advertisement system 100 according to the present invention provides various shopping information together with advertisement contents in real time, and at the same time, it is possible to purchase a product at a discount through an interface such as a clock and a calendar. It is possible to download a widget that can provide information about, advertisement content, and additional information related to the advertisement content. Here, the additional information refers to various additional information such as detailed information about the product, news information, and event information. The advertisement content is stored in various forms such as an image, a video, a flash, a copy, and transmitted to the user terminal 300 from the server 200.

The user terminal 300 receives and displays from the server 200 a user interface including advertisement content satisfying the user condition and advertisement content satisfying the user condition.

The user terminal 300 according to the present invention is a device capable of receiving information by accessing the server 200 online such as a mobile phone, personal digital assistants (PDAs), digital TVs, and PCs such as desktops and laptops. Ramen is all possible.

In the online advertising system 100 according to the present invention, when there is a request for downloading a user interface used in the user terminal 300, the advertisement content satisfying the user condition stored in the server 200 or the user terminal 300 is included. A list of only the included user interfaces is displayed to the user, and the user interface selected by the user is transmitted from the server 200 to the user terminal 300.

The online advertisement system 100 according to the present invention may be implemented as a widget / gadget portal service system that provides various kinds of widgets or gadgets, and includes a user terminal such as a mobile phone, a PDA, a personal computer, and a digital TV. The interface 300, advertisement contents, and additional information may be transmitted to the 300.

2 is a block diagram showing the configuration of a server 200 used in the advertising system 100 according to the present invention. As shown in FIG. 2, the server 200 according to the present invention includes a server storage unit 210, a server communication unit 220, and a server control unit 230.

The server storage unit 210 stores a user interface including advertisement content. The server storage unit 210 according to the present invention stores the table using a database.

The server storage unit 210 according to the present invention stores user conditions such as age, region, gender, preferred time, interest, etc., which are input by the user, which is a service that allows a user to download a user interface. It is stored based on the information you recorded when you signed up. Of course, such a user condition may be stored in the user terminal 300.

That is, when user conditions such as age, region, gender, preferred time, interest, etc., which are input by the user are stored in the server storage unit 210, the advertisement content satisfying the user condition is stored in the server 200. The included user interface is transmitted to the user terminal 300, and when the user condition is stored in the user terminal 300, the advertisement content received by the user terminal 300 includes the age, region, and gender input by the user. And directly determine whether the user conditions such as the preference time and the interest area are satisfied to display only the user interface including the advertisement contents satisfying the user conditions.

User conditions can be stored in the order of age / region / gender / preferred time / field. For example, meta information of '21123' means 20's ('1' means 10's, '2' means 20's, etc.). ) For the male ('1' means male, '2' means female, '1' means morning, '2' means '2' Afternoon, '3' means late at night, and users prefer sports ('1' means culture and art, '2' means education, and '3' means sport). User conditions can be freely changed by users in items such as environment settings.If user conditions are not set, meta information is set to '0', which is the default value, and arbitrary advertisement content and user interface are transmitted regardless of user conditions. It is possible to make it possible.

Meanwhile, the server 200 may provide a separate storage device to enable upload and download of a user interface for each user. In more detail, the user stores the user interface stored in the user terminal 300 in the server storage unit 210 instead of the storage space of the user terminal 300 through an authentication procedure such as login. Can be easily downloaded. As a result, the already downloaded user interface can be used for various user terminals 300 and the loss of the user interface can be prevented. In this case, the separate storage device is preferably provided inside the server 200, but may be provided outside the server 200 in some cases, and the user may store the downloaded user interface in a storage medium such as a USB memory. have.

The server communication unit 220 communicates with the user terminal 300. When the user condition is received from the user terminal 300, the server communication unit 220 according to the present invention transmits the received user condition to the server controller 230, and the user interface is transmitted by the server controller 230 to be described later. Send to 300.

When the server controller 230 requests a download of the user interface from the user terminal 300, the server controller 220 may include a user interface including advertisement content that satisfies a user condition among user interfaces stored in the server storage 210. ) To the user terminal 300. In this case, it is also possible to transmit only the list of user interfaces to the user terminal 300 according to the capacity of the user interface, and to transmit only the user interface selected by the user by the user terminal 300 later.

In addition, the server controller 230 not only transmits the user interface to the user terminal 300, but also provides advertisement content satisfying the user condition, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of the product in real time. It is also possible. As a result, the user can easily obtain useful information that satisfies the user conditions as well as the advertising content.

The server 200 according to the present invention stores the number of downloads of the advertisement content and the user interface for each user, and stores the information on the number of exposures to which the advertisement content is exposed and the subscription rate of the user's subscription to the advertiser's site through the advertisement content. After storing in the unit 210, the advertiser can provide a reliable advertising performance by providing in real time when requested by the advertiser, through which the user interface to display their advertising content and the user target to which the advertising content is to be transmitted can be changed in real time. have.

3 is a block diagram showing the configuration of a user terminal 300 used in the online advertising system 100 according to the present invention. As shown in FIG. 3, the user terminal 300 according to the present invention includes a terminal communication unit 310, a terminal storage unit 320, a display unit 330, and a terminal control unit 340.

The terminal communication unit 310 transmits a user condition to the server 200 or receives a user interface including advertisement content that satisfies the user condition. The terminal communication unit 310 according to the present invention may be based on a wireless communication method such as a Bluetooth module, an infrared ray (IrDA) communication module, a code division multiplexing access (CDMA) module, or a wired communication method such as ADSL. .

The terminal storage 320 stores the user interface downloaded from the server 200. In addition, it is possible to store user conditions such as age, region, gender, preferred time, interests, etc. input from the user, and may store information about other users that satisfy some or all of the stored user conditions. . The terminal device storage unit 320 according to the present invention may be implemented as a flash memory or a large capacity hard disk according to the type of the user terminal 300.

Meanwhile, the terminal storage unit 320 according to the present invention may store the user interface downloaded from the server 200 for each category. That is, since the user may change the user condition displaying his or her taste at any time, the user interface may be stored for each combinable user condition, and the user may select and display the desired user interface on the display unit 330 from time to time.

The display unit 330 displays a user interface including advertisement content received from the server 200. Although not shown in the drawing, the user terminal 300 according to the present invention may include an image processor to display not only text or images but also video content on the display unit 330. The display unit 330 according to the present invention may be variously implemented as a liquid crystal screen, a monitor, etc. according to the type of the user terminal 300.

The terminal controller 340 receives and installs a user interface including the advertisement content satisfying the user condition and the advertisement content satisfying the user condition from the server 200 through the terminal communication unit 310, and then displays the user interface on the display unit 330. .

The online advertising system 100 according to the present invention is a preferred embodiment in which the user condition is stored in the server 200, but the user condition may be stored in the terminal storage unit 320 of the user terminal 300. In this case, the advertisement content and the user interface satisfying the user condition may be selected from the advertisement content and the user interface requested to be downloaded from the server 200.

On the other hand, as another embodiment of the online advertising system 100 according to the present invention, the server 200 provides the user terminal 300a with information about at least some of the user conditions, that is, other users satisfying some or all of the user conditions. In addition, the user uses the user terminal 300a of his or her user terminal (300a) to satisfy the at least a part of the user conditions 300b, the advertising content received by the user, additional information related to the advertising content, and the user interface and At least one of discount coupons that can be purchased at a discount can be transmitted.

Here, when a user subscribes to an advertiser's site, purchases a product, or transmits advertising content or additional information to an external user described above, the advertiser may pay a predetermined cyber money to the user.

The user may store information on an external user that satisfies some or all of the user conditions in the terminal storage unit 320 of the user terminal 300 to freely communicate later using a messenger program.

Recently, due to competition among advertisers, a lot of discount coupons, etc., which are available for discount purchase of products are issued, but they are often not available depending on the user's situation. However, according to the present invention, it is possible to prevent a waste of coupons that are issued by providing a coupon that is owned but not used to another user having a similar taste. In addition, by allowing the user interface and additional information stored in the user terminal 300 to be exchanged, the advertiser can increase the advertising effect through the advertisement content included in the user interface, and from the user's point of view, the community between users. Can be activated.

In another embodiment of the online advertising system according to the present invention, since a search box is provided in the case of a widget and thus a website can be searched without executing a separate browser, the server 200 when a user inputs a search term in the search box. May provide the advertisement content related to the input search word to the user terminal 300. Of course, the server 200 may provide not only the advertisement content but also a user interface related to the search word. For this, the search word, the advertisement content, and the user interface should be stored in a table form in the server storage 210.

In addition, the online advertising system according to the present invention enables auction of products between users whose at least some of the user conditions are the same through a user interface stored and installed in the user terminal 300.

For example, the user interface displays an auction interface having a predetermined function for conducting an online auction, and the user uses the displayed auction interface to display a product, auction starting price, auction time, etc. that he / she wants to bid on the auction. In order to determine the start of the auction to the external user stored in the terminal storage unit 320.

When an external user receives the information on the start of the auction and then enters the bid price of the auction and then inputs the bid price, the entered bid price is transmitted to both the auction initiator and other users who have accepted the bid of the auction.

Thus, the user who offered the highest price within the auction time can purchase the product of the auction initiator. The purchase of the product can be made safely using a safe transaction system.

According to the online advertising system according to the present invention, the online auction can be conducted by a simple method through a user interface installed in the user terminal 300, and the online auction can be performed between users who satisfy some or all of the user conditions. Compared to the online auction system, there is an advantage that saves users money and time.

Hereinafter, an online advertising method according to the present invention will be described with reference to FIG. 4.

The online advertisement method according to the present invention first receives at least one user condition among an age, a region, a gender, a preferred time, and an interest of the user (S410). Here, the user condition may be stored in the server storage unit 210 in the server 200 or the terminal storage unit 320 in the user terminal 300. The user condition can be freely changed by the user in items such as environment setting, and if the user condition is not set, it is possible to allow arbitrary advertisement content and user interface to be transmitted regardless of the user condition.

Next, the user is requested to download the user interface (S420). The download request of the user interface may be directly downloaded by the user accessing the portal site of the online advertisement system according to the present invention, or may be automatically downloaded by executing a separate application program or an autorun program.

The server 200 provides the user terminal 300 with the user interface including the advertisement content that satisfies the user condition upon request of the download of the step S420 (S430). Step S430 may further include uploading and downloading the user interface provided to the user terminal 300 to a separate storage device for each user by an authentication procedure such as login later.

In operation S430, the method may further include providing, in real time, the user terminal 300 with the advertisement content that satisfies the user condition, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of the product.

Finally, the user terminal 300 receives and displays the user interface provided in step S430 (S440). In operation S440, the user terminal 300 may further include storing the received advertisement content for each category according to a user condition.

On the other hand, according to an online advertising method according to another embodiment of the present invention, the server 200 provides the user terminal 300 with information on an external user that satisfies at least part of the user condition, that is, part or all of the user condition. And transmitting, by the user terminal 300a, at least one of the advertisement content received by the user terminal 300a to the external user terminal 300b, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of the product. It may include. As a result, the waste of issued coupons can be prevented, and an advertiser can enhance an advertisement effect through advertisement contents included in a user interface, and a user can activate a community among users. If a user subscribes to an advertiser's site, purchases a product, or sends advertising content or additional information to an external user, the advertiser may pay the user a predetermined cyber money to purchase the product. Can be.

In addition, in the online advertising method according to another embodiment of the present invention, a search box for searching a website is provided in a user interface, and when the user inputs a search term through the search box in step S430 of providing a user interface, the search term is provided. It is also possible to provide the user terminal 300 with the user interface including the advertisement content associated with the.

In addition, the online advertising method according to the present invention provides the advertiser with information about the number of downloads of the advertising content and the user interface, the number of exposures to which the advertising content is exposed and the subscription rate in which the user subscribes to the advertiser's site. It may further include. As a result, the advertiser may change the user interface in which his advertisement content is displayed and the user target to which the advertisement content is to be transmitted in real time, thereby enabling efficient advertisement.

As mentioned above, the present invention has been described in detail through preferred embodiments, but the present invention is not limited thereto and may be variously implemented within the scope of the claims.

1 is a block diagram showing the configuration of an online advertising system according to the present invention,

Figure 2 is a block diagram showing the configuration of a server used in the online advertising system according to the present invention,

3 is a block diagram showing the configuration of a user terminal used in an online advertising system according to the present invention;

4 is a flowchart illustrating an online advertisement method according to the present invention.

* Description of the symbols for the main parts of the drawings *

100: online advertising system 200: server

210: server storage unit 220: server communication unit

230: server control unit 300: user terminal

310: terminal communication unit 320: terminal storage unit

330 display unit 340 terminal control unit

Claims (22)

A user interface including an advertisement content and the advertisement content, and at least one of an age, a region, a gender, a preferred time, and an interest entered by the user among the stored user interfaces when a user requests a download of the user interface; A server providing a user interface including advertisement contents satisfying any one user condition; And a user terminal for receiving and displaying a user interface including advertisement contents satisfying the user condition from the server. The method of claim 1, The user terminal stores at least one of the received advertising content and the additional information related to the advertising content for each category according to a user condition. The method of claim 1, The server, On-line advertising system further comprises a separate storage device that can upload and download the user interface for each user by the authentication process. The method of claim 1, The server provides the user terminal with at least one of an advertisement content satisfying the user condition, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of a product to the user terminal in real time. . The method according to claim 1 or 4, The server provides the user terminal with information about an external user that satisfies at least part of the user condition, The user transmits at least one of the received advertisement content, additional information related to the advertisement content, the user interface, and a discount coupon for discount purchase of a product to the external user terminal. . The method of claim 5, The server may allow a user to join an advertiser's site through the received advertisement content, purchase a product related to the advertisement content, or the advertisement content, the additional information, the user interface, and the discount to the external user terminal. If one of the coupons sent to the online advertising system, characterized in that to pay the cyber money to purchase the product to the user. The method of claim 1, The user interface, And a clock or calendar interface on which a discount purchase possible time of a product that satisfies the user condition is available and the additional information related to the product are displayed. The method of claim 1, The user interface is provided with a search box for searching a website, The server, if the user inputs a search word through the search box, the server provides the advertisement content associated with the search word to the user terminal. The method of claim 1, The user interface further comprises an auction interface that allows the auction of the product between the user at least a part of the user condition is the same. The method of claim 1, The server may provide an advertiser with information about the number of downloads of the advertisement content and the user interface, the number of exposures to which the advertisement content is exposed, and a subscription rate in which the user subscribes to the advertiser's site through the advertisement content. Online advertising system. The method of claim 1, The user interface may be used for any one of a mobile device, a messenger program, a mini homepage, a blog, and an IPTV module. Receiving at least one user condition among an age, a region, a gender, a preference time, and an interest of the user; Receiving a request for downloading a user interface from the user; Providing, by the server, a user interface to the user terminal including advertisement content satisfying the user condition upon request of the download; And The user terminal comprises the step of receiving and displaying the user interface provided from the server. The method of claim 12, The user terminal further comprises the step of storing at least one of the received advertising content and the additional information related to the advertising content for each category according to a user condition. The method of claim 12, On-line advertising method further comprising the step of performing the upload and download of the user interface for each user by the authentication process. The method of claim 12, And providing at least one of an advertisement content satisfying the user condition, additional information related to the advertisement content, and a discount coupon that enables a discount purchase of a product to the user terminal in real time. Advertising method. The method according to claim 12 or 15, Providing information about an external user that satisfies at least a part of the user condition to the user terminal; And transmitting at least one of the received advertisement content, additional information related to the advertisement content, the user interface, and a discount coupon for purchase of a product to the external user terminal. Way. The method of claim 16, The user subscribes to the advertiser's site through the received advertisement content, purchases a product related to the advertisement content, or any one of the advertisement content, the additional information, the user interface, and the discount coupon to the external user terminal. If it is transmitted to the user, the online advertising method further comprising the step of paying the cyber money capable of purchasing the product. The method of claim 12, The user interface, On-line advertising method comprising a clock or calendar interface that displays the available time to buy discounts and the additional information associated with the product can be purchased discounts satisfying the user conditions. The method of claim 12, The user interface is provided with a search box for searching a website, Providing the user interface, And when the user inputs a search word through the search box, providing an user interface including advertisement content related to the search word. The method of claim 12, The user interface further comprises an auction interface that allows the auction of the product between the user at least a part of the user condition is the same. The method of claim 12, And providing information to the advertiser about the number of downloads of the advertisement content and the user interface, the number of exposures to which the advertisement content is exposed, and the subscription rate at which the user subscribes to the advertiser's site through the advertisement content. Online advertising method. The method of claim 12, The user interface may be used for any one of a mobile device, a messenger program, a widget, a mini homepage, a blog, and an IPTV module.
KR1020090057924A 2009-06-26 2009-06-26 Online advertisement system and online advertisement method KR20110000450A (en)

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