KR20100126936A - Advertisement management system and advertisement control method using vending machine - Google Patents

Abstract

PURPOSE: An advertisement management system and an advertisement control method using a vending machine are provided to enable an advertiser to efficiently transfer the contents of his/her advertisement to plural consumers. CONSTITUTION: A failure diagnosis unit(10) transfers the information on the state of a vending machine to a memory unit(60). According to the operation of a controller, the memory unit reads out the advertisement contents from an external memory(70). The memory unit stores the read advertising contents and outputs the contents to a monitor. If the purchaser inputs a coin to the vending machine, a coin injecting unit(20) transfers an activation signal to purchase button(30).

Description

Ad Management System and Ad Management Method Using Vending Machine {ADVERTISEMENT MANAGEMENT SYSTEM AND ADVERTISEMENT CONTROL METHOD USING VENDING MACHINE}

The present invention relates to an advertisement management system and an advertisement management method using a vending machine, and more particularly, to display an advertisement on the monitor and to effectively count the number of times a product is purchased from the vending machine. The present invention relates to an advertisement management system and method that enables advertisers to effectively advertise and to objectively count the number of people exposed to advertisements, as well as to facilitate the management of vending machines.

Recently, advertising technologies using monitors such as LCD panels are being developed in various fields, and thus the base of the advertising market is expanding. In other words, business models using video and still images using the monitor as the advertisement delivery unit are being developed. However, in the advertising method using the existing large monitor, the space for installing a separate large monitor was additionally required, and the cost of purchasing the large monitor was also high.

In order to overcome this drawback, it has been proposed to install a monitor of relatively small size in a vending machine. In general, when a general consumer uses a vending machine, it is often necessary to wait for a certain time to select a product or to obtain a product depending on the product provided. have. As such, many vending machines equipped with advertisement monitors are known, for example, Utility Model Registration No. 307122. It is equipped with a PC inside the vending machine to provide video through the monitor.

However, the above methods merely combine the vending machine and the monitor as an advertisement unit, and there is no relation between the purchase process of the product and the advertisement presented through the monitor. Therefore, advertisers cannot see objective data on how many people have watched their ad.

The present invention has been made in view of the problems of the prior art as described above, and by using a vending machine, an advertiser can accurately deliver his advertisement contents to a large number of consumers, and objectively accurately count the number of people who have watched his advertisement. It is an object of the present invention to provide an advertisement management system and advertisement management method which can be known and easily transmit advertisement information itself to a monitor.

In order to achieve the above object, the present inventors earnestly researched that the buyer who receives the product through the vending machine must send a signal as a purchase intention to the vending machine to receive the product while the product is provided. Advertisement through a monitor led to the development of the advertisement management system and advertisement management method of the present invention which can efficiently count consumers exposed to the advertisement.

That is, this invention makes the following content.

(1) an advertisement display monitor, a coin input unit, a product purchase signal transmission unit for transmitting a purchase signal of a product, a product providing unit, a control unit and a memory unit for transmitting advertisement information to the monitor and storing a purchase signal of a product Advertisement management system including an automatic vending machine, an advertisement information source for sending the advertisement information to the memory unit, and the outflow medium for leaking the product purchase signal stored in the memory unit to the outside of the vending machine.

(2) The advertisement management system according to (1), wherein the advertisement information source is the same as the leaked medium.

(3) The advertisement management system according to (1) or (2), wherein the vending machine further includes a failure diagnosis unit.

(4) The advertisement management system according to any one of (1) to (3), wherein the advertisement information source is an external memory.

(5) The advertisement management system according to (4), wherein the external memory is selected from a USB memory, an SD card, a memory stick, and a memory chip.

(6) The advertisement management system according to any one of (1) to (5), wherein the advertisement information source is an external server.

(7) In the advertisement management method using a vending machine equipped with a monitor,

Displaying ads on the monitor,

Generating a purchase signal of the product,

Advertising management method comprising the step of leaking the purchase signal of the product.

(8) The advertisement management method according to the above (7), wherein the advertisement is provided by an external memory or an external server in displaying the advertisement on the monitor.

(9) The advertisement management method according to (7) or (8), wherein the step of leaking the signal for providing the product uses an external memory.

(10) The advertisement management method according to (7) or (8), wherein the step of leaking the signal for providing the product uses an external server.

Hereinafter, the components of the present invention will be described in detail.

The monitor used in the present invention is not particularly limited as long as it can receive an input signal and display the contents thereof, and examples thereof include LCD, LED, PDP, CRT, CRT monitor, and the like.

The advertisement management system of the present invention can use an external memory as an advertisement information source for providing the advertisement content in the specific embodiment. The external memory is not particularly limited as long as the advertisement memory can store and move the advertisement content. For example, a USB memory, an SD card, a memory stick, a memory chip, and the like. The advertiser can connect the external memory periodically or irregularly to the memory unit in the vending machine to move the advertisement content to the memory unit and then display the advertisement content in the memory unit on the monitor. In an embodiment of the present invention, the external memory may serve as an outflow medium for leaking data, for example, information on the state of the vending machine and information on the product purchase signal, from the memory unit inside the vending machine.

In addition, the advertisement management system of the present invention can receive the advertisement content in real time or via the memory unit inside the vending machine as needed in real time from an external server functioning as an advertisement information source to be displayed remotely on the monitor. have. The server may communicate with the vending machine through a wired or wireless transceiver installed in the vending machine using a wired or wireless communication network. In addition, the server may count the number of times the product is provided by obtaining a purchase signal of the product sold from the vending machine through a product purchase signal transmitting unit in real time or remotely if necessary, and counts the number of times the product has been exposed to the advertisement. have. In addition, the server may provide the vending machine manager with information on the state of the vending machine detected by the failure diagnosis unit. The state of the vending machine means information on whether the vending machine is broken, the loading amount of the product, the raw material amount of the product, and the like. In addition, the control unit may control the individual components of the present invention and the communication between the components, which may be distributed for each component and may exist as one independent member. The product provided by the vending machine is not particularly limited, and examples thereof include beverages such as tea and coffee, canned beverages, sweets, books, DVDs, VCR tapes, disposable tissue paper, and feminine supplies. If the product is the target product of the advertisement is more preferable because it leads to the sale of the advertisement immediately.

In the terminal configuration using the advertisement management system and the light management method of the present invention, the advertiser terminal can directly send the advertisement content to the vending machine, but according to the embodiment of the present invention, the advertisement client terminal and the advertisement management system manager terminal. It can be subdivided into vending machine manager terminal and vending machine operator terminal. The advertisement management system manager terminal may also serve as a vending machine manager terminal. When an advertisement client provides advertisement contents to the advertisement management system manager and requests advertisements, the advertiser sends the advertisement content to the monitor of the vending machine through an external memory or a server.

The buyer who receives the product provided from the vending machine presses the purchase button provided on the surface of the vending machine as a purchase intention. While choosing what to offer, or when it takes a while to deliver goods, such as disposable tea or coffee, buyers look at monitors mounted on vending machines, where they can focus on advertising and get effective advertising. have. Compared to general monitor advertisements targeting an unspecified number, advertising through the vending machine has the effect that the buyer of the product provided from the vending machine has no choice but to stay in front of the vending machine and wait for a certain time. Is maximized.

In the present invention, the product purchase signal transmitting unit for transmitting a purchase signal of the product provided from the vending machine corresponds to the purchase button of the vending machine. In the present invention, since the purchase signal of the product is regarded as the number of people who saw the advertisement, the number of times of viewing the advertisement is counted each time the buyer of the product presses the purchase button.

In the present invention, the outflowing medium for leaking the purchase signal of the goods stored in the memory unit to the outside of the vending machine may be the same as or different from the external memory or the server serving as the advertisement information source. In the specific example of the following this invention, it has the same structure, respectively. Here, the data regarding the state of the vending machine may be leaked together with the purchase signal of the product. The server obtains information on a purchase signal of a product via a wired or wireless transceiver connected to the vending machine.

By using the advertisement management system and method of the present invention, advertisers can effectively deliver their advertisement contents to a large number of consumers, can accurately know the number of people who have viewed their advertisements, and easily monitor the advertisement information itself. You can send out. Furthermore, when monitoring the vending machine remotely through the server, it is possible to easily know the ad progress, the state of the vending machine, the number of users of the vending machine and the number of impressions of the ad in real time. In addition, the product provider of the vending machine may obtain a source of advertising revenue from the advertiser.

Best Mode for Carrying Out the Invention Preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

1. Ad Management System

(1st Embodiment of this invention)

1 is a view showing an embodiment using an external memory in the advertisement management system according to the present invention. Referring to FIG. 1, the advertisement management system 1 according to the present invention includes a failure diagnosis unit 10, a coin input unit 20, a purchase button 30 including a product purchase signal transmission unit, a monitor 40, and a product. It consists of a vending machine 100 and an external memory 70 including a providing unit 50, a control unit (not shown) and a memory unit 60. The external memory 70 may be connected through an external or internal slot on the surface of the vending machine 90. Coin input unit 20 is a known configuration that can process not only coins but also bills, but for convenience, here is a general term for a configuration for receiving and processing cash input by the buyer. The monitor 40 includes a speaker so that the speaker can be turned on or off depending on conditions.

First, the failure diagnosis unit 10 transmits the information R1 about the state of the vending machine (failure, load of goods, amount of goods raw material, etc.) to the memory unit 60. If the product is not provided according to a preset condition, the failure diagnosis unit 10 sends a signal A1 to the coin input unit 20 so that the coin returns immediately even if the coin is input.

Meanwhile, the memory unit 60 reads and stores the advertisement content C1 from the external memory 70 under the action of the controller, and outputs it to the monitor at all times or temporarily.

When the buyer of the product puts a coin, the coin input unit 20 sends an activation signal (S1) to the purchase button 30 to activate the purchase button (30). In an embodiment of the present invention, the coin input unit may activate the purchase button 30 by sending an activation signal S1 to the purchase button 30 at all times when the vending machine manager wants to provide the product free of charge. have. As described above, a variety of techniques are known for electronic or mechanical control systems in the case of providing products free of charge, and anyone skilled in the related art can easily change them.

At the moment when the purchaser presses the purchase button 30, the purchase signal S2 is sent to the memory unit 60 and the operation signal S4 to the product providing unit 50. The memory unit 60 receiving the purchase signal S2 may separately provide special advertisement content C2 ′ for the product buyer. For example, the advertisement content C2 'is to start the advertisement containing the story from the beginning or to make a sound from the speaker until there is no sound of the speaker.

The product providing unit 50 receiving the operation signal S4 drives to provide the product. There is no particular limitation on the product provided from the vending machine of the present invention. For example, in the case of disposable tea or coffee, empty cups are dispensed and drinks are supplied, and in the case of canned drinks, the canned beverage is discharged as it is.

Finally, the memory unit 60 transmits the information S3 regarding the stored product purchase signal S2 to the external memory. At this time, the information R1 on the state of the vending machine can also be transmitted as integrated data.

(2nd Embodiment of this invention)

2 is a view showing an embodiment using an external server in the advertisement management system according to the present invention. Referring to FIG. 2, the advertisement management system 2 according to the present invention includes a failure diagnosis unit 10, a coin input unit 20, a purchase button 30 including a product purchase signal transmission unit, a monitor 40, and a product. It consists of a vending machine 100 and an external server 80 including a providing unit 50, a control unit (not shown) and a memory unit 60, wired or wireless transmission and reception unit 75. Here, the transceiver 70 is a remote control signal (C1) for the advertising content itself, the remote control signal for the advertising content, the vending machine from the external server 80 through a wired or wireless communication network, including the Internet network or satellite communication network. It receives and transmits to the memory unit 60 (C1 ') and receives the failure information (R1) and the purchase signal (S2) stored in the memory unit (S2') and performs the function of transmitting (S3). Coin input unit 20 is a known configuration that can process not only coins but also bills, but for convenience, here is a general term for a configuration for receiving and processing cash input by the buyer. The monitor 40 includes a speaker so that the speaker can be turned on or off depending on conditions.

First, the failure diagnosis unit 10 transmits the information R1 about the state of the vending machine (failure, product inventory amount, product raw material amount) to the memory unit 60. If the product is not provided according to a preset condition, the failure diagnosis unit 10 sends a signal A1 to the coin input unit 20 so that the coin returns immediately even if the coin is input.

Meanwhile, the memory unit 60 receives the advertisement content C1 from the server 80 via the transmission unit 75 and stores the advertisement content C1 and outputs it to the monitor at all times.

When the buyer of the product puts a coin, the coin input unit 20 sends a signal (S1) to the purchase button 30 to activate the purchase button 30. The coin injecting unit is the same as in the first embodiment.

At the moment when the purchaser presses the purchase button 30, the purchase signal S2 is sent to the memory unit 60 and the operation signal S4 to the product providing unit 50. The memory unit 60 receiving the purchase signal S2 may store the signal and separately provide special advertisement content C2 'for the product buyer as needed. For example, the advertisement content C2 'is to start the advertisement containing the story from the beginning or to make a sound from the speaker until there is no sound of the speaker.

The product providing unit 50 receiving the operation signal S4 drives to provide the product. For example, in the case of disposable tea or coffee, empty cups are dispensed and drinks are supplied, and in the case of canned drinks, the canned beverage is discharged as it is. There is no particular limitation on the product provided from the vending machine of the present invention.

Finally, the memory unit 60 transmits the information S3 regarding the stored product purchase signal S2 to the external server via the transmission / reception unit 75. At this time, the information R1 on the state of the vending machine can also be transmitted as integrated data.

2. How to manage advertising

(Third embodiment of the present invention)

3 is a view showing a method using a server of the advertisement management method according to the present invention. Here, referring to Figure 3 of the present invention, the advertisement management method (3) according to the present invention is a step occurring in the vending machine, generating a purchase signal of the product (not shown), displaying the advertisement on the monitor ( Not shown), and the web server 80 for managing the data and the step of leaking the purchase signal of the product with or without the storage step, and integrated management of the data, the client requesting the advertisement client (100) ), An advertising system manager 200 and a plurality of (1 to n) vending machine operators (300). In an embodiment of the present invention, the advertisement client 100 may be the same as the advertisement system manager 200, and the advertisement system manager may also serve as a vending machine for the vending machine. The advertisement system manager, which also serves as a vending machine management service, may check and manage the state of the vending machine and supply the product or the raw material to the vending machine operator 300.

First, the advertisement client 100 provides advertisement contents to an advertisement system manager directly or through a server, and at the same time, requests an advertisement and pays an advertisement fee. The advertisement system manager performs the step of displaying the advertisement on the monitor of the vending machine by remote control of wired and wireless through the server 80.

When the buyer generates a product purchase signal by pressing a purchase button of the product, it is stored and then leaked if necessary. The product purchase signal is stored in a memory unit in the vending machine, and the outflowing step is performed by transmitting the stored contents to a server via a wired / wireless transceiver (not shown) mounted in the vending machine. The step of generating a purchase signal of the product may be reversed from the step of displaying the advertisement on the monitor. In this case, for example, a new advertisement may be started at the moment when a purchase button of a product is pressed.

The information about the product purchase signal transmitted to the server is simultaneously or independently transmitted to the advertisement client and the advertisement system manager through the server. At this time, information on the state of the vending machine can also be transmitted as integrated data. The data may be stored in a server and viewed at any time in real time.

Meanwhile, the advertisement system manager may induce smooth operation of the advertisement management method of the present invention by distributing advertisement revenue to the vending machine operator.

While the present invention has been described with reference to the accompanying drawings, it should be noted that this is only a preferred embodiment of the present invention. Accordingly, the technical idea of the present invention is only limited by the appended claims, and those skilled in the relevant art will be aware of the accompanying drawings and the details without departing from the scope of the technical idea described in the claims. It will be appreciated that modifications may be made to the configuration set forth in the description.

1 is a diagram showing a first embodiment of an advertisement management system according to the present invention;

2 shows a second embodiment of an advertisement management system according to the present invention;

3 is a view showing an embodiment of an advertisement management method according to the present invention.

Description of the Related Art

1, 2 Ad Management System

3 How to manage your advertising

10 Troubleshooting section

20 coins

30 Purchase Button

40 monitor

50 Product Provider

60 memory

70 external memory

75 transceiver

80 servers

90 Vending Machine

100 Client

200 Ad Manager

300 Vending Machine Operators

Claims (10)

A vending machine including a display for displaying an advertisement, a coin input unit, a product purchase signal transmitting unit for transmitting a purchase signal of a product, a product providing unit, a control unit, and a memory unit for transmitting advertisement information to the monitor and storing a purchase signal of the product; And an advertisement information source for transmitting advertisement information to the memory unit and a leakage medium for leaking a product purchase signal stored in the memory unit to the outside of the vending machine. The method according to claim 1, Advertising management system, characterized in that the advertising information source is the same as the leaked medium. The method according to claim 1 or 2, The vending machine further comprises a failure diagnosis unit. The method according to claim 1 or 2, The advertising information source is an advertising management system, characterized in that the external memory. The method according to claim 4, The external memory is an advertisement management system, characterized in that selected from the USB memory, SD card, memory stick, memory chip. The method according to claim 1 or 2, The advertisement information source is an advertisement management system, characterized in that the external server. In the advertising management method using a vending machine equipped with a monitor, Displaying ads on the monitor, Generating a purchase signal of the product, Advertising management method comprising the step of leaking the purchase signal of the product. The method according to claim 7, Advertisement management method characterized in that the advertisement is provided by an external memory or an external server in displaying the advertisement on the monitor. The method according to claim 7 or 8, Leaving the product providing signal is an advertisement management method characterized in that it uses an external memory. The method according to claim 7 or 8, Leaving the product providing signal is an advertisement management method, characterized in that using an external server.

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