KR20100113713A - Method and system for mobile marketing using location-based items - Google Patents

Abstract

PURPOSE: A method and a system of mobile marketing using a location-based item are provided to realize a bidirectional marketing service inducing a user to visit the real shop, thereby providing pleasure and compensation to a user. CONSTITUTION: A service server comprises next. A location information receiver(23) receives current location information of a user terminal. An item information DB(27) stores location-based item information, combination location-based item information, and compensation information. A location-based item manager receives a location-based item and combination location-based item. The location-based item manager provides compensation to a user terminal.

Description

Method and system for mobile marketing using location-item {Method and System for Mobile Marketing Using Location-based Items}

The present invention relates to a marketing technology using a mobile terminal, and more particularly, when a user voluntarily moves to a specific location at a specific time and acquires and combines location-item information at the location using the user terminal, The present invention relates to a mobile marketing method and system using a new location-item, which is configured to give the same reward, thereby contributing to the improvement of sales of stores through targeted advertisements and marketing activities for specific time slots and specific users.

In general, LBS (Location Based Service) uses a mobile terminal such as a mobile phone, a personal digital assistant (PDA), or a portable terminal such as a notebook PC to determine the current location of a person or object, and additional information related to the identified location. Collectively, services and systems for them. LBS is a mobile communication technology, portable terminal technology, and spatial information processing technology such as Geographical Information System (GIS), Global Positioning System (GPS) and Intelligent Transport System (ITS), and various technologies as an integration technology with various content technologies. This is expected.

In general, an advertisement or marketing service using an LBS is known as a service for transmitting information about an advertisement of an adjacent store and an event occurring in the region to the subscriber's mobile terminal when the subscriber is located in a specific region.

However, the conventional advertising service using the LBS is indispensable to the subscriber's mobile terminal irrespective of time and place irrespective of the place, most of the subscribers who subscribe to the service to receive the advertising service is unnecessary. There has been a problem of being treated as information.

In order to solve this problem, a method for providing an advertisement and incentive desired by a user using a conventional LBS service has been proposed. For example, in Korean Patent Publication No. 10-2006-0119476 (published on November 24, 2006), if an advertisement category registered from the mobile terminal is designated after the location of the mobile terminal is identified, an advertisement corresponding to the location information or A technique for transmitting a discount coupon to a mobile terminal is disclosed. In this case, the user of the mobile terminal may receive a desired advertisement or a discount coupon. However, the conventional technology is inconvenient that the customer has to designate the desired advertising category in advance, even if the customer to the effort to specify the desired advertising category, even if the store that provides the advertisement belonging to the advertising category is currently moved There is a limitation that it must exist adjacent to the position of the terminal.

Therefore, the user of the mobile terminal can use the current location (i.e., location information) to advertise the store close to the location, while at the same time the user can voluntarily and actively and furthermore store the store at the desired date or time. It would be advantageous if the visit could lead to direct contact with the store or products handled by the store.

The present invention has been invented to improve the above-described conventional location-based advertising and marketing service technology and to provide various additional advantages. Specifically, the present invention overcomes existing unidirectional and unidirectional marketing schemes, in which a user who is a customer is designated by a service provider. By implementing a two-way marketing service that encourages users to visit stores by tracking and acquiring items, it is a new way to provide revenue and enjoyment for users, while also contributing to revenue growth for stores that rely on service providers to advertise. It is an object of the present invention to provide a mobile marketing method and system using a location-item.

The present invention is a marketing method using a location-based service and item acquisition and / or trading game method, using a location-based service to directly bring users to a specific place for marketing purposes, or specific items and / or events and It is an object of the present invention to provide a mobile marketing method and system using a new location-item that allows direct contact.

The present invention obtains a specified one or more location-items by allowing a user to contact adjacent places or products that are easily accessible from a location on the map where the user currently exists, based on the specific places designated by the service provider for marketing. It is an object of the present invention to provide a mobile marketing method and system using a new location-item to make a reward, that is, profit according to the result.

The present invention provides a game having a goal of combining a plurality of location-items to complete a combined location-item so that the user moves to a designated place within a designated time to enjoy such a game. It is an object of the present invention to provide a method and system for mobile marketing using a new location-item that enables activities according to actual marketing goals without objection.

The invention also utilizes a new location-item that allows the user to be exposed to a continuous marketing environment by making at least some of the location-items learned by the user online, i.e., tradeable, with the location-item acquired by another user. An object of the present invention is to provide a mobile marketing method and system.

In addition, the present invention is not a unilateral marketing activity of random, unspecified targets of the conventional simple advertisement information providing method from the position of a provider of location-items and rewards such as an advertiser, but voluntarily and directly The purpose of the present invention is to provide a mobile marketing method and system using a new location-item that allows the advertiser to reach a desired time and place, thereby directly confirming the results of the marketing performance as well as achieving the marketing purpose.

This object is achieved by a mobile marketing method and system using a location-item provided in accordance with the present invention.

A mobile marketing method using a location-item provided according to an embodiment of the present invention is a mobile marketing method using a location-item providing service server connected to a user terminal carried by a user through a mobile communication network.

Database of the location-item information corresponding to geographical locations, the combined location-item information comprising at least one of the location-item information, and the compensation information corresponding to the combined location-item information on the service server; Storing,

Receiving current location information of a user terminal registered in advance in the service server at the service server;

A method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal, a location of acquisition, a description of the combined location-item obtained by combining, and a compensation related to the combined location-item Transmitting information from the service server to the user terminal;

Receiving, at the service server, a location-item acquired from the user terminal and a combined location-item completed by the learned location-item;

Providing the user terminal with a reward corresponding to the received combined location-item at the service server.

In the mobile marketing method using a location-item of an embodiment of the present invention, the location-item is a location information indicating that the user terminal exists at a specific geographic location, an identification capable of being input in the form of a text displayed at a specific geographical location. It may be a code, or a barcode that is mechanically readable displayed at a particular geographic location.

In the mobile marketing method using the location-item of another embodiment of the present invention, the location-item acquired by the user terminal is registered in association with the member information of the service server and the location acquired between the members subscribed to the service server. -Providing the item for trading.

A mobile marketing system using a location-item provided according to an embodiment of the present invention is a mobile marketing system including a location-item providing service server connected to a user terminal carried by a user through a mobile communication network.

The service server,

A location information receiver for receiving current location information of a user terminal registered in advance in the service server;

An item information database storing location-item information corresponding to geographical locations, combined location-item information configured to include at least one of the location-item information, and compensation information corresponding to the combined location-item information;

Description of the method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal received through the location information receiving unit, a learning location, a combination location acquired by combining the item, and the combination location Send compensation information related to the item to the user terminal, receive the position-item acquired from the user terminal and the combined position-item completed by the learned position-item, and receive the received combined position-item And a location-item manager for controlling processes of providing a corresponding reward to the user terminal.

In the mobile marketing system using a location-item of an embodiment of the present invention, the location-item is a location information indicating that the user terminal exists in a specific geographic location, an identification capable of being input in the form of text displayed on a specific geographical location. It may be a code, or a barcode that is mechanically readable displayed at a particular geographic location.

Further, in the mobile marketing system using a location-item of another embodiment of the present invention, the service server subscribes to the service server by registering the location-item acquired by the user terminal in association with the member information of the service server. It can provide trade-in of location-items learned between members.

According to the present invention having the above-described configuration, when a user voluntarily moves to a specific location and acquires and combines location-item information at the location using a user terminal, the reward is provided such as a discount coupon. And it provides an effect such as to contribute to the sales improvement of the store through a specific user-specific advertising and marketing activities.

According to the present invention, by mapping the location information of the user's mobile terminal with the detailed location of the location-item in real time, it is possible to give a more realistic benefit to the users and location-item providers who are potential customers. have. That is, by providing an item provided in a region where the user of the mobile terminal mainly goes when the user of the mobile terminal enters the region, the necessary item can be obtained immediately from the user's point of view, and the advertiser as a location-item provider In addition, there is an advantage that direct advertising effect can be obtained.

In addition, unlike an existing marketing means, an advertiser who is an item provider can directly see the effect of advertising that increases the number of store visitors and increases the exposure of the product because the user directly visits the store and visually checks the products of the store. Have an advantage

Hereinafter, with reference to the accompanying drawings illustrating the present invention with a specific example as follows. The following examples of the present invention are not intended to limit or limit the scope of the present invention only to embody the present invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. References cited in the present invention are incorporated herein by reference.

1 is a schematic diagram illustrating a configuration of a mobile marketing system using a location-item according to an embodiment of the present invention, FIG. 2 is a schematic block diagram illustrating a configuration of a service server and a user terminal of the system, and FIG. 3. Is a schematic diagram illustrating a map on which an item location provided to a user terminal of the system is displayed, FIG. 4 is a schematic diagram illustrating a configuration of the system, and FIG. 5 is a location-item according to an embodiment of the present invention. A schematic flowchart showing the steps of the mobile marketing method used. 6 to 9 are schematic views showing a specific embodiment of a mobile marketing system using a location-item according to an embodiment of the present invention, and FIGS. 10 and 11 are location-items according to an embodiment of the present invention. It is a schematic flowchart illustrating a process of trading the items acquired in the mobile marketing method using.

First, the present invention relates to a mobile marketing system and method using a location-item using an item acquisition game method using a location-based service.

As used herein, the term 'location-item' refers to an item or information associated with a specific geographical location. That is, "location-item" refers to an item or information that can be identified using a user terminal, such as a mobile communication terminal that a user can carry and associated with a specific geographic location. For example, 'location-item' may be location information (eg, specific geographical location information identified by a GPS satellite) indicating that the user terminal exists at a specific geographical location, or as a text form displayed at a specific geographical location. It may be an identification code that can be input using a numeric button or a character button of a keypad, or a barcode that is mechanically readable by being displayed at a specific geographical location such as a one-dimensional or two-dimensional barcode.

Hereinafter, in the present specification and drawings, the location-item may be referred to simply as an 'item'.

Each location-item may be combined into one or several to form a 'combination location-item'. If multiple location-items are needed to complete one 'combination location-item', this means that the user must visit several places where the required location-items exist.

Referring to FIG. 1, a mobile marketing system using a location-item according to an embodiment of the present invention is a service that can exchange information with a user terminal 30, which is a mobile terminal, connected to the user terminal 30 through a mobile communication network. A place 10 including a server 20 and in which a user having a user terminal 30 can visit and obtain a 'location-item' may be provided for the system.

In such a system, the user allows the service provider to know the location of the user terminal 30 he is currently carrying. In the service provider, that is, the service server 20, 'location-item' exists in a geographical location (place) adjacent to the geographical area where the user terminal 30 of the user is currently identified. If it finds the information to the user terminal 30 that can receive a certain reward, for example incentives such as discount coupons.

The user obtains the location-items (a1, b1, c1, d1) by searching for adjacent designated locations (place A, place B, place C, place D) at the current location, and obtains the obtained location-item or The combination of the location-items (combination location-items) can be transmitted to the service server 20 using the user terminal 30 to receive a reward, such as an online discount coupon promised in return.

2 shows an example of a detailed configuration of a service server 20 of a mobile marketing system using a location-item of the present invention and a user terminal 30 connected to the mobile communication network 40. The location-item providing service server 20 includes a location-item management unit 22, a location information receiving unit 23, a communication unit 24, a map information database 26, an item information database 27, and a member information database 28. It includes. In addition, although not shown, it may further include a web server or a swap server for providing a subscription and a location-item exchange service through wired or wireless Internet.

The location information receiver 23 of the service server 20 receives location information of the user terminal 30 registered by a user registered as a member. The location of the user terminal 30 can be confirmed using, for example, a GPS service using GPS satellites. In addition, as shown in FIG. 4, the location information of the user terminal 30 may be received through the LBS server 60 providing the LBS service via the mobile communication company server 50 through the mobile communication network 40. have.

The member information database (DB) 28 may include personal information, ID, password, and communication identification code of the user terminal (i.e., a mobile phone) of a user who is registered as a member through a web or a swap system or through a communication company server 50. Mobile phone number), and location-item information acquired through the user terminal.

The map information database 26 stores map information constructed by the GIS system. The item information database 27 includes location-item information corresponding to geographical locations, at least one of the combination location-item information configured to include at least one of the location-item information, and the combination location-item information. Compensation information is stored.

On the other hand, the location-item manager 22 is a method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal 30 received through the location-information receiving unit 23, a learning location, The description of the combined position-item and the combined position-item obtained by the acquisition and combination are transmitted to the user terminal 30 through the communication unit 24. Then, the location-item manager 22 receives the acquired location-item and the combined location-item completed by the location-item from the user terminal 30 through the communication unit 24. Then, a compensation corresponding to the received combination position-item is transmitted to the user terminal 30 through the communication unit 24 and provided.

In addition, the service server 20 may provide a location-item trade service, for example, via a web server or a swap server. That is, the user may exchange the location-item acquired by the user terminal 30 with the location-item acquired by another member after the member login or buy and sell using cyber money. The description thereof will be described later.

Meanwhile, the user terminal 30 includes a GPS / GIS unit 31, a mobile communication unit 32, a control unit 33, an input / output interface 34, a keypad 35, a scanner 36, and the like. It may include a display 37. In addition, although not shown, a memory device such as a memory and a speaker may be further included. Such a configuration can be implemented with a mobile communication terminal such as, for example, a mobile phone. In recent years, a mobile phone includes not only a voice call function but also a large memory, a video camera, a location tracking system (GPS), a geographic information system (GIS), etc., and a mobile marketing system using a location-item of an embodiment of the present invention. The user terminal 30 can be easily implemented as such a mobile phone.

In FIG. 3, location-items A-1, A-3, T-4, and J-5 provided to the user terminal 30 in the service server 20 are displayed as map information of the GIS. An example is shown. m indicates a portion displayed on the display 37 of the user terminal 30.

The user may check the map information and the item information displayed on the display 37 and move to the corresponding place to automatically acquire the item (see FIGS. 6 and 7). In addition, the user checks the map information and the item information displayed on the display 37, moves to the corresponding place, and inputs an identification code or barcode to the user terminal 30 by using the keypad 35 or the scanner 36. The item may be acquired (see FIGS. 8 and 9).

The control unit 33 displays and displays the location-item on the map in communication with the service server 20 on the user terminal 30, drives the scanning program, stores the input location-item information, 20) and the like, and for this purpose, an application program (VM) is embedded in the memory of the user terminal 30.

Now, referring to FIG. 5, each step of the mobile marketing method including the location-item providing service server 20 connected to the user terminal 30 carried by the user and the mobile communication network 40 will be described.

According to a mobile marketing method using a location-item of an embodiment of the present invention, the service server 20 includes a combination of location-item information corresponding to geographical locations and at least one location-item information. Location-item information and compensation information corresponding to the combined location-item information are stored in the service server 20 in a database.

The user may access the service server 20 by executing an application program in the user terminal 30 (502). In order to use the method, each user's user terminal 30 must be uniquely identified, so each user registers the user terminal 30 with the service server 20 through a membership registration process and logs in to perform a user authentication procedure. Must go through (504). If the user is not a member, the user logs in after signing up through the use and registration guide procedure (506).

When the login is normal, the service server 20 receives the location information by searching the location of the user terminal 30 registered by the user at the time of membership registration in order to search the location of the user registered as a member (508).

When the location of the user terminal 30 is determined, the service server 20 searches for a location-item located near the location of the user terminal 30 among the location-items registered in the item information database 27. (510). In this case, it is preferable to select a location-item existing within an area in which the user can move about 1 to 30 minutes from the current location of the user terminal 30, but the local range of such location-items may be arbitrarily selected by the service provider. Can be decided.

The retrieved location-item information is transmitted to the user terminal 30 together with the detailed map information (512). The transmitted information includes a location-existing method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal 30, a learning location, a combined location-learned combination, and a description of the combined location-item. Reward information related to may be included.

The item acquisition progression step 514 is a process in which the user actually visits the place where the transmitted location-item exists. In this step, the display 37 of the user terminal 30 has a 'my location' (ie, user terminal location) in the map information M shown in FIG. 3 on the map. A-3, T-4, J-5) and how close it can be shown. This 'my location' and the proximity state of each location-item may be updated and displayed.

Subsequently, when the user arrives at the designated location, a location-item corresponding to the designated location is automatically acquired by the user terminal 30 and transmitted to the service server 20, or the user arrives at the designated location and corresponds to the designated location. The location-item may be found and input to the user terminal 30 to the service server 20. In this process, the location information indicating that the user terminal 30 exists in a specific geographical location is received by the service server 20, and the user terminal receives an identification code that can be input in the form of text displayed on the specific geographical location. Transmitting from the 30 to the service server 20, or reading a barcode that is mechanically readable and displayed at a specific geographical location on the user terminal 30 to be transmitted to the service server 20. It can be expressed as. However, the present invention is not limited thereto, and various types of location-items may be introduced, and various methods of acquiring such location-items and transmission to the service server may also be implemented.

The user terminal 30 or the service server 20 determines whether the location-item acquired from the user terminal 30 has already been acquired or cannot be acquired for various reasons (516), and if it cannot be acquired, adds it. After checking whether or not the process proceeds (522), the process may end (524), or may return to step 512 of transmitting location-item information and detailed map information. If it is authenticated as a learnable location-item, it is recognized that the location-item has been normally acquired (518), and the location-item where the learning is recognized is stored in the internal memory of the user terminal 30, or the service server 20 The data may be transmitted to and stored at 520. This process may be repeated until all the individual location-items required for completion of one combination location-item are found, and information on the completed combination location-item is transmitted to and stored in the service server 20.

Thereafter, the service server 20 may provide the user with the reward corresponding to the received combination location-item to the user terminal 30.

As described above, the mobile marketing technology through the location-item provision, tracking, combination, and reward service provided by the mobile marketing method using the location-item according to an embodiment of the present invention uses location information and the corresponding location using the LBS. It can be said to induce the visit of the user by providing item information.

To summarize this method again,

A) transmitting the location information of the user terminal 30 to the location-item providing service server 20;

B) checking, by the location-item providing service server 20, whether location-item information exists in a region corresponding to the location information of the mobile terminal 30;

C) retrieving the location-item information and the detailed location information related to the location-item information when the location-item information exists in a specific place of the area and transmitting the location-item information to the user terminal 30;

D) a user visiting the specific place for location-item acquisition;

E) the user acquiring the location-item;

F) user transmitting location-item acquisition information to service server 30;

G) additionally repeating the step of transmitting the location-item information closest to the current location of the user terminal 30 and the detailed location information related thereto to the user terminal 30 to track the location-item at another location. It includes.

According to the present invention having the above-described configuration, according to the position of the user terminal 30, the advertiser can be induced to visit the user at the desired place and time.

Now, various embodiments of the present invention will be described in detail with reference to FIGS. 6 to 9.

Example 1

6 and 7, the user terminal 30 is located in an area within a radius of 2 meters from the center of the building 10 in which the store is located, or a specific location of the store (for example, a specific floor or a store counter in the building). In the case of moving to 10a, the user terminal 30 automatically acquires a 'location-item' according to the location information of the user terminal.

In this embodiment, when a user executes an application program (VM) installed in the user terminal 30 and accesses the service server 20 to authenticate the user, the service server 20 provides location information of the user terminal 30. After receiving the searched for and matching the item information and the detailed location information associated with it and transmits the searched and matched item information and the detailed location information associated with it to the user terminal 30. Accordingly, the position-item acquisition process of the application program VM installed in the user terminal 30 is executed.

For example, when a user executes an application program (VM) in his or her mobile phone at the entrance of COEX mall, the service server 20 transmits item information and detailed location information related to the item located in COEX mall to the user terminal 30. Can be.

The user moves to the location 10 where the location-item is located by looking at the received item information and detailed location information (see FIG. 3). In this case, when the detailed detailed location information 10a related to the item information exists, the service server 20 proceeds with the process of transmitting the detailed detailed location information related to the item information once again (see FIG. 7).

For example, if there are a1 items in the coffee shop A of many shops of COEX Mall, the display 37 of the user terminal 30 shows the information of the coffee shop together with the detailed location information.

That is, in this example, when the user terminal 30 enters a certain range of the area where the a1 item is located, the GPS / GIS unit 31 embedded in the user terminal 30 automatically displays detailed item information of the a1 item (ie, Location information of the coffee shop A) and related item acquisition related information may be displayed through the display 37 of the user terminal 30.

In addition, when the user enters the coffee shop A, the application program (VM) installed in the user's terminal 30 inquires of the service server 20 to determine the validity of the item, and if there is no abnormality, inquires whether the user acquires the item. Run the program. If the item is abnormal or has already been acquired, the corresponding information is guided by the user's application program.

As such, the user visits the place where the item is located to collect the item.

After determining whether the user can acquire the item, the user completes the acquisition or cancels the acquisition and proceeds to the next step. At this time, when the user completes the item acquisition, the corresponding information is transmitted to the service server 20 and stored.

If the user continues to acquire the item, the item information and the detailed position information related to the position closest to the item position acquired by the user are transmitted from the service server 20 to the user terminal 30, and the item tracking process is repeated. Can be.

However, when the user no longer proceeds after acquiring the item, the application program (VM) ends.

In the first embodiment, the position-item is automatically acquired even if the user does not directly input the position-item to the user terminal 30.

[Example 2]

8 shows a case where the location-item is an identification code capable of text input.

In this example, when the user executes the application program (VM) installed in the user terminal 30, the service server 20 receives the location information of the user terminal 30 after the user authentication and receives the item information and this After searching and matching the related detailed location information, the searched and matched item information and the related detailed location information are transmitted to the user terminal 30. Accordingly, the position-item acquisition process of the application program VM installed in the user terminal 30 is executed.

The user moves to the place 10 where the location-item is located by viewing the received item information and detailed location information related thereto.

After the user terminal 30 reaches the detailed location, a program for automatically inputting the location-item code 10b described in the region or product may be executed.

In this example, the user not only visits the location where the location-item is located to collect the location-item, but also further contacts the product in which the location-item is located.

When the location-item code input program is executed, the user inputs a designated code (an 8-digit serial number in the example of FIG. 8) described in the place or product (30a), and then judges the validity of the code value. If there is no abnormality in the code value after the item acquisition is completed and the corresponding item information may be transmitted to the service server 20.

If the user wants to proceed with additional location-item acquisition, the item information and the detailed location information related to the location closest to the item location acquired by the user are transmitted from the service server 20 to the user terminal 30, and the item The tracking process can be repeated.

However, when the user no longer proceeds after acquiring the item, the application program (VM) ends.

In the second embodiment, the user directly inputs the location-item code displayed on the product to the user terminal 30 using the keypad. Accordingly, the present embodiment 2 provides an advantage that the range of application of the location-item is not only a place but also an individual product, so that the application range can be greatly expanded.

Example 3

The example shown in FIG. 9 shows the case where the position-item is a two-dimensional barcode and is a mechanically readable barcode.

In this example, when the user executes the application program (VM) installed in the user terminal 30, the service server 20 receives the location information of the user terminal 30 after the user authentication and receives the item information and this After searching and matching the related detailed location information, the searched and matched item information and the related detailed location information are transmitted to the user terminal 30. Accordingly, the position-item acquisition process of the application program VM installed in the user terminal 30 is executed.

The user moves to the place 10 where the location-item is located by viewing the received item information and detailed location information related thereto.

After the user terminal 30 reaches the detailed location, an application program capable of automatically recognizing the barcode 10c displayed on the region or product may be executed (eg, a scanning program and a two-dimensional barcode recognition program) (30b).

In this example, the user not only visits the location where the location-item is located to collect the location-item, but also further contacts the product in which the location-item is located.

The user terminal 30 checks the validity of the barcode recognized by the program and inquires of the user whether the item is acquired if there is no abnormality. When the user approves the item acquisition, the item information may be transmitted to the service server 20.

If the user wants to proceed with additional location-item acquisition, the item information and the detailed location information related to the location closest to the item location acquired by the user are transmitted from the service server 20 to the user terminal 30, and the item The tracking process can be repeated.

However, when the user no longer proceeds after acquiring the item, the application program (VM) ends.

In the third embodiment, the user terminal 30 includes means such as a scanner and an image recognition program for identifying two-dimensional barcodes displayed on a product or the like so that a user inputs a location-item code to the user terminal 30 by using a keypad. There is an advantage that the scope of application of the location-item can be extended not only to a place but also to an individual product.

[Combination Location-Item]

In the present invention, the combination position-item may be configured by combining one or a plurality of position-items. The basic item combining method is to create one complete item (ie, a combination location-item) through a combination of acquired items (ie, individual location-items). There are various methods of item combination, but the representative item combination is as follows.

A) When combining multiple location-items at one point

It is possible to geographically position several location-items at one point and combine the acquired location-items to complete one combined location-item.

For example, if a location-item located in COEX in Samseong-dong is located in the Atlantic Pavilion, and another location-item is located in the Pacific Pavilion, item a1 in the Atlantic and item a2 in the Pacific When combined, the combination position item A is completed. A combination location-item A will be rewarded with a COEX Mall 1,000 won discount voucher.

An example of an item combination is:

a1 + a2 = A

a1 + a3 = A4

a2 + a4 + a6 = A2 ....

B) combining location-items of several points into one

It is possible to acquire a location-item of several points within a certain radius and complete it as one combination location-item.

For example, if the A coffee shop, a1 item is located in COEX Mall, b1 item is in Aquarium Room, and c2 item is in C Restaurant Corner, the user learns and combines three items. The item is complete. For a combination location-item named AB1, a reward will be given for the raffle ticket.

An example of an item combination is:

a1 + b1 + c2 = AB1

b1 + c1 = B1

b1 + c1 + d5 = DD1 ...

C) If it consists of only a single location-item (combination location-item consists of only one location-item)

Combining location-items into only one location-item This method is applied when providing a limited amount of reward for the location-item acquired when purchasing a specific item. In this method, when the code in the purchase receipt is read by the user terminal 30 to acquire the position-item, the reward for the acquired position-item is limited to a limited quantity according to first-come-first-served basis or probability.

For example, when purchasing a product in the COEX mall, if you acquire the location-items by reading the code printed on the receipt from the user terminal 30, depending on the frequency or probability of the location-items earning points or earning points for COEX Mall 10,000 It is a way to make a reward like a circle. Therefore, this method can be said that the combination position-item is completed and opened form.

[Item Trade]

According to a mobile marketing method using a location-item of an embodiment of the present invention, the registered location-items can be traded among members by registering the location-item acquired in the user terminal 30 in association with member information. Can be.

This location-item trade method is illustrated in FIGS. 10 and 11. The location-item trade may be implemented to be available online via basically a Web site and / or a Wap site. Trading is possible in a variety of ways, including 1: 1, 1: man, and many: 1.

Location-item trade registration (601-608) (see FIG. 10) is a location acquired by the user after the user has been authenticated at the Web site and / or the Wap site (601, 602, 603). The method proceeds by registering a location-item to be traded as an unused location-item among items and registering a location-item desired by the user (604). In this case, trading is performed immediately after the registration process, thereby obtaining a desired trading location-item (605, 606). On the other hand, in the case of canceling trading, the trading ends immediately (608) or after waiting for a certain period of trading (607), the desired trading position-item is acquired again (606), or the trading is canceled (608).

In addition, the location-item trade (701 ~ 707) (see Fig. 11) is a user clicks on the desired location-item list of the trade list that the user registered on the Web site and / or Wap site, If the user has a location-item suitable for the trade, the trade proceeds in the manner in which the trade is made (704, 705, 706, 707). The position-items that are not suitable for the trade among the items to be traded are notified that the trade cannot be performed.

For example, if the item acquired by user A is a1, a3, a4, a5, and the required item is a2, and the item to be traded is a4, a5, a4, a5 is registered in the trade list, and the desired item is set to a2. Can be. If the required item is a2 and the item to be traded is a4, you can register a4 to the trade list and set the desired item to a2. On the other hand, if the necessary items are a2 and a6 and the item to be traded is a5, a5 can be registered in the trade list and the desired item can be set to a2 and a6.

Although the present invention has been described through specific embodiments, various modifications are possible to those skilled in the art by referring to and combining various features described herein. Therefore, it should be pointed out that the scope of the present invention should not be limited to the described embodiments but should be interpreted by the appended claims.

As described above, the mobile marketing method and system using the location-item according to the present invention includes a shop displaying a place or product to which a code in the form of text or image that can be input or scanned using a user terminal is attached. Since it can be used without limitation to a specific place, it can be widely used in various fields at the time of advertising or events such as cultural sites, administrative districts, amusement parks, shopping malls, sports centers and various offline stores.

1 is a schematic diagram illustrating a configuration of a mobile marketing system using a location-item according to an embodiment of the present invention.

2 is a schematic block diagram illustrating a configuration of a service server and a user terminal of a mobile marketing system using a location-item according to an embodiment of the present invention.

3 is a schematic diagram illustrating a map in which item positions provided to a user terminal of a mobile marketing system using a location-item according to an embodiment of the present invention are displayed.

4 is a schematic diagram illustrating a configuration of a mobile marketing system using a location-item according to an embodiment of the present invention.

5 is a schematic flowchart showing steps of a mobile marketing method using a location-item according to an embodiment of the present invention.

6 to 9 is a schematic diagram showing a specific embodiment of a mobile marketing system using a location-item according to an embodiment of the present invention.

10 and 11 are schematic flowcharts illustrating a process of trading an item acquired in a mobile marketing method using a location-item according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10: where the item is located

20: service server

30: user terminal

40: mobile communication network

50: carrier server

60: LBS server

Claims (6)

A mobile marketing method using a location-item providing service server connected to a user terminal carried by a user through a mobile communication network, Database of the location-item information corresponding to geographical locations, the combined location-item information comprising at least one of the location-item information, and the compensation information corresponding to the combined location-item information on the service server; Storing, Receiving current location information of a user terminal registered in advance in the service server at the service server; A method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal, a location of acquisition, a description of the combined location-item obtained by combining, and a compensation related to the combined location-item Transmitting information from the service server to the user terminal; Receiving, at the service server, a location-item acquired from the user terminal and a combined location-item completed by the learned location-item; And providing a reward corresponding to the received combined location-item to the user terminal at the service server. The method of claim 1, The location-item may be location information indicating that the user terminal exists at a specific geographic location, an identification code inputtable in the form of text displayed at a specific geographic location, or a barcode that is mechanically readable at a particular geographical location. Mobile marketing method using a location-item characterized in that. The method according to claim 1 or 2, Registering the acquired location-item with the member information of the service server in association with the member information of the service server so as to enable trading of the acquired location-item between the members subscribed to the service server. Mobile marketing method used. A mobile marketing system including a location-item providing service server connected to a user terminal carried by a user through a mobile communication network, The service server, A location information receiver for receiving current location information of a user terminal registered in advance in the service server; An item information database storing location-item information corresponding to geographical locations, combined location-item information configured to include at least one of the location-item information, and compensation information corresponding to the combined location-item information; Description of the method of acquiring a location-item existing within a predetermined radius on a map centered on the current location information of the user terminal received through the location information receiving unit, a learning location, a combination location acquired by combining the item, and the combination location Send compensation information related to the item to the user terminal, receive the position-item acquired from the user terminal and the combined position-item completed by the learned position-item, and receive the received combined position-item Mobile marketing system using a location-item comprising a location-item manager for controlling the process of providing a corresponding reward to the user terminal. The method of claim 4, wherein The location-item may be location information indicating that the user terminal exists at a specific geographic location, an identification code inputtable in the form of text displayed at a specific geographic location, or a barcode that is mechanically readable at a particular geographical location. Mobile marketing system using a location-item characterized in that. The method according to claim 4 or 5, The service server registers the location-item acquired by the user terminal in association with the member information of the service server, so that the trade-off of the acquired location-item between members subscribed to the service server may be provided. Mobile marketing system using location-items.

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