KR20100098588A - Integrated system and method for monitoring and surveying audience rating of broadcasting material - Google Patents

Integrated system and method for monitoring and surveying audience rating of broadcasting material Download PDF

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Publication number
KR20100098588A
KR20100098588A KR1020100080609A KR20100080609A KR20100098588A KR 20100098588 A KR20100098588 A KR 20100098588A KR 1020100080609 A KR1020100080609 A KR 1020100080609A KR 20100080609 A KR20100080609 A KR 20100080609A KR 20100098588 A KR20100098588 A KR 20100098588A
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KR
South Korea
Prior art keywords
server
program data
monitoring
detector
broadcast signal
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KR1020100080609A
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Korean (ko)
Inventor
이재은
최영호
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이재은
최영호
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Priority to KR1020100080609A priority Critical patent/KR20100098588A/en
Publication of KR20100098588A publication Critical patent/KR20100098588A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

PURPOSE: A system for integrating broadcasting monitoring with view rating survey, and a method thereof are provided to conveniently process monitoring and view rating survey without an additional program registration procedure by using program data. CONSTITUTION: A system for integrating broadcasting monitoring with view rating survey includes a detector(1), a server(2) connected to the detector, and a server DB(2-1). When a broadcasting signal is outputted through the receiver, the detector detects program data from the broadcasting signal. The detector transmits the program data to the server, and a processor of the server stores the program data at the server DB. The processor calculates the monitoring and view rating survey results based on the stored program data.

Description

Broadcast monitoring and audience survey integrated system and method {INTEGRATED SYSTEM AND METHOD FOR MONITORING AND SURVEYING AUDIENCE RATING OF BROADCASTING MATERIAL}

The present invention relates to an integrated system for monitoring and rating monitoring and a method thereof. Program name, broadcasting time, broadcasting channel, etc. included in one System Time Table, Master Guide Table, Virtual Channel Table, Rating Region Table, Event Information Table, Extended Text Table, Optional Directed Channel Change Table, Optional Directed Channel Change Selection Code Table The program related data, hereinafter referred to as 'program data'), can be used to calculate the results of the program broadcast confirmation (hereinafter, referred to as 'monitoring') and the viewing or listening rate (hereinafter 'viewing rate') of the program.

First, look at the general monitoring and audience survey

Monitoring is performed manually by viewing / listening (or recording / recording) the program to check the program name, broadcasting time, broadcasting channel, etc.

The viewer rating survey could not immediately check the results of the monitoring and the rating survey because the data collected through the audience survey detector (eg, people meter) to be matched with the monitoring data.

In order to improve this, related patents (Korean Register No.:10-0966022, Broadcasting broadcasting confirmation using frame-by-frame sequential code, integrated system of viewer rating survey and its method) have information codes for identifying the program at regular intervals of the program and the corresponding code. It is proposed to insert a sequential code for each frame to distinguish a frame of a program, transmit the same to a broadcaster, and then detect the information code and the sequential code from the broadcast signal and calculate the results of monitoring and viewership survey.

However, the patent requires a procedure for registering the program-related information on the server, and therefore, monitoring and viewership surveys are not possible for programs not registered in the server (eg, disaster broadcasting, etc.) due to the emergency organization of broadcasters.

The present invention has been made to solve the above-mentioned problems of the prior art, and aims at calculating monitoring and viewership survey results without registering a program in a server by using a program material provided by a broadcaster.

As a means for realizing the above object, in the present invention, broadcast monitoring and viewer ratings for detecting program data from a broadcast signal (hereinafter, referred to as 'broadcast signal') including a program and program data transmitted by a broadcaster and calculating a monitoring and viewership survey result. We propose an integrated survey system and method.

More specifically, the system of the present invention is a program data detector (hereinafter referred to as a "receiver") installed in an investigation target receiver (hereinafter referred to as a "receiver") that receives and outputs a broadcast signal and a system server (hereinafter referred to as "server") connected to the detector by wire or wirelessly. ') And a database embedded in the server to store the program data transmitted by the detector (hereinafter' server DB '),

The detector detects program data from the broadcast signal and transmits it to the server when the broadcast signal is output through the receiver;

The server proposes a broadcasting monitoring and rating research integrated system, characterized in that after storing the program data transmitted by the detector to the server DB, and calculates the results of monitoring and rating survey using the program data stored in the server DB.

The server may further include a processor that stores the program data transmitted from the detector to the server in the server DB, and calculates the monitoring and viewership survey results using the program data stored in the server DB.

Looking specifically at the integrated broadcast monitoring and viewership survey method of the present invention using the system,

 A first step of the detector detecting program data from the broadcast signal and transmitting the program data to the server when the broadcast signal is output through the receiver;

And after the server stores the program data transmitted by the detector in the server DB, and using the program data stored in the server DB and a second step of calculating the results of the monitoring and viewership survey is made.

Based on the problem solving means described above, the present invention can easily process the monitoring and viewership survey using the program material, without the procedure of registering the program on the server.

1 is an overall configuration diagram showing a broadcast monitoring and audience rating integration system of the present invention.

EMBODIMENT OF THE INVENTION Hereinafter, preferred embodiment for implementing this invention is described in detail based on an accompanying drawing.

Figure 1 shows the overall configuration of a broadcast monitoring and audience survey integrated system according to the present invention.

As shown, the present invention includes a detector 1 installed in a receiver for receiving and outputting a broadcast signal, a server 2 connected to the detector 1, and a server DB 2-1.

When the broadcast signal is output through the receiver, one of the characteristic features of the present invention, the detector 1 installed in the receiver detects the program data from the broadcast signal and transmits it to the server 2,

Thereafter, the processor embedded in the server 2 stores the program data transmitted by the detector 1 in the server DB 2-1, and then monitors and views using the program data stored in the server DB 2-1. Calculate the survey results.

The monitoring above is calculated based on the time when the program data and the same program data were detected first and last time.

The viewership survey result is calculated by using an audience rating calculation viewer rating (%) = A / (B x C) x 100. In the rating calculation formula, A, B, and C are 'sum total viewing time of the corresponding program having the same program data detected in each detector for a predetermined time' stored in the server DB, 'broadcast time of the corresponding program', and 'detector as a whole. Can '.

Based on the configuration described above, step-by-step description of the integrated method of monitoring and rating monitoring research of the present invention.

In the first step, when a broadcast signal is output through a receiver, the detector 1 detects program data in the broadcast signal and transmits it to the server 2.

In the second step, the processor embedded in the server 2 stores the program data transmitted by the detector 1 in the server DB 2-1, and then uses the program data stored in the server DB 2-1. Calculate the results of monitoring and viewership surveys.

Claims (6)

And a server connected to the detector and a server installed in the receiver, wherein the server stores the program data transmitted by the detector in a server DB, and then uses a program data stored in the server DB to calculate a monitoring and viewership survey result. Broadcast monitoring and audience survey integrated system including. The integrated system of claim 1, wherein the detector detects program data from the broadcast signal and transmits the program data to the server when the broadcast signal is output through the receiver. A first step of the detector detecting program data from the broadcast signal and transmitting the same to the server when the broadcast signal is output through the receiver;
The processor embedded in the server stores the program data transmitted to the server in the server DB, and then using the program data stored in the server DB comprising the second step of calculating the results of the monitoring and viewership survey monitoring And viewership integration methods. The method of claim 3, wherein the detector detects program data from the broadcast signal and transmits the program data to the server when the broadcast signal is output through the receiver. 4. The method of claim 3, wherein the monitoring of the second stage is calculated based on the time when the program data and the same program data were first and last detected. The viewer rating research result of the third stage is calculated by using the viewer rating calculation viewer rating (%) = A / (B x C) x 100, where A, B, and C are server DBs. Method of integrating broadcast monitoring and viewership survey, characterized in that the sum of the viewing time of the corresponding program having the same program data detected in each detector for a certain time, the broadcast time of the program, the total number of detectors.
KR1020100080609A 2010-08-20 2010-08-20 Integrated system and method for monitoring and surveying audience rating of broadcasting material KR20100098588A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020100080609A KR20100098588A (en) 2010-08-20 2010-08-20 Integrated system and method for monitoring and surveying audience rating of broadcasting material

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020100080609A KR20100098588A (en) 2010-08-20 2010-08-20 Integrated system and method for monitoring and surveying audience rating of broadcasting material

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KR20100098588A true KR20100098588A (en) 2010-09-08

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KR1020100080609A KR20100098588A (en) 2010-08-20 2010-08-20 Integrated system and method for monitoring and surveying audience rating of broadcasting material

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101030806B1 (en) * 2011-03-04 2011-04-27 주식회사 씨케이앤비 System for monitoring automation of broadcast and advertisement contents
KR20210066341A (en) 2019-11-28 2021-06-07 주식회사 에이티에이엠 Integrated system for monitoring and surveying audience rating of broadcasting material

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101030806B1 (en) * 2011-03-04 2011-04-27 주식회사 씨케이앤비 System for monitoring automation of broadcast and advertisement contents
WO2012121513A2 (en) * 2011-03-04 2012-09-13 주식회사 씨케이앤비 Automated system for monitoring broadcast and advertisement content
WO2012121513A3 (en) * 2011-03-04 2012-12-20 주식회사 씨케이앤비 Automated system for monitoring broadcast and advertisement content
KR20210066341A (en) 2019-11-28 2021-06-07 주식회사 에이티에이엠 Integrated system for monitoring and surveying audience rating of broadcasting material

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