KR20100056653A - Method for providing broadcasting service personally - Google Patents

Abstract

PURPOSE: A method for providing a customized broadcasting service is provided to supply a customized IPTV broadcasting service including a personal preference advertisement using an IPTV profile, thereby enabling a user to use the customized IPTV broadcasting service anywhere and anytime. CONSTITUTION: User registration is performed according to a user terminal request. A customized real-time broadcasting program menu information file is offered to a registered user terminal(S520,S530). Information about real time broadcasting programs selected in a customized real time casting program menu information file is received(S540). A customized broadcasting program guide is generated through the information(S550). The generated guide is transmitted to the registered user terminal(S560).

Description

How to provide personalized broadcasting service {Method for providing broadcasting service personally}

The present invention relates to Internet Protocol Television (IPTV) service technology, and more particularly to a technology for providing a personalized broadcast service.

This study is derived from the research conducted as part of the IT growth engine technology development project of the Ministry of Knowledge Economy and the Ministry of Information and Telecommunications Research and Development. [Task management number: 2006-S-058-03, All-IP-based integrated network service control technology] Development]

In the case of IPTV, terrestrial, phase, and cable broadcasts, as well as private broadcasts, can lead to hundreds of thousands of channels. Therefore, in the IPTV service, service users should be able to select effective channels according to multi-channelization, unlike general broadcast subscribers, and users should be able to easily search for broadcast programs according to individual tastes. And anytime, anywhere, regardless of a wired terminal or a wireless terminal, automatic service information should be available to fit the screen display capability of the terminal.

Conventionally, the method of providing IPTV service information provided a service system control structure that can use broadcast services such as CATV broadcasting, satellite broadcasting, multi-channel Internet broadcasting, and VoD broadcasting, but such a service control structure is provided through one wired line. It is not a method of providing a categorized broadcast program or personal preference broadcast program information in order to deliver broadcasting service information to a user based on a content profile having a large amount of contents but delivering broadcast data. In addition, most of the customized broadcasting service providing methods use only terrestrial / cable / satellite broadcasting contents delivered through an n-PVR server or an IP network to rearrange the broadcasting contents desired by the viewer according to a desired time to receive the broadcasting. However, the provision of personal preference advertisements as target advertisements that may be business models of communication operators or broadcasters is not supported.

The present invention is derived from this background, it is an object of the present invention to provide a technical scheme to enable IPTV personalized broadcasting service including a personal preference advertisement.

A method performed in a system for providing a personalized broadcasting service to a user using a broadcasting service based on the Internet Protocol Television of the present invention for achieving the above technical problem, the user registration in response to a user terminal request Performing; Providing a customized real-time broadcast program menu information file to the registered user terminal; Receiving information on real-time broadcast programs selected from the customized real-time broadcast program menu information file from the registered user terminal; Generating a personalized broadcast program guide with information on the received real-time broadcast programs; And transmitting the generated personalized broadcast program guide to the registered user terminal.

The user registration step may include receiving a broadcast service registration request message transmitted from a user terminal; Searching for a user profile and a device profile with a user identifier and a device identifier included in the received broadcast service registration request message; Registering user information and device information retrieved by the user profile and device profile search in an internal database; And transmitting a registration completion message to the user terminal after the registration is completed.

Providing a customized real-time broadcast program menu information file to the registered user terminal may include: receiving a personalized broadcast service provision menu request message transmitted from the registered user terminal; Upon receiving the personalized broadcast service providing request message, a user searches for a menu information file related to a real-time broadcasting service and uses the user information and device information stored in the internal database to refer to the user information from the searched menu information file. Generating a customized real-time broadcast program menu information file suitable for a user; And transmitting the generated customized real-time broadcast program menu information file to the registered user terminal.

The step of generating a personalized broadcast program guide may generate a personalized broadcast program guide further including a personal preference advertisement which is identified by a user identified by referring to the user information.

The method includes receiving a broadcast program identifier or an advertisement content identifier transmitted from the registered user terminal with reference to the personalized broadcast program guide; Retrieving address information for providing a corresponding broadcast stream or advertisement stream from a content profile with the received broadcast program identifier or advertisement content identifier; And transmitting the retrieved address information to the registered user terminal.

The present invention proposes an IPTV personalized broadcasting service control system including a personal preference advertisement using an IPTV profile. This creates the following effects.

First, by providing IPTV personalized broadcasting service including personal preference advertisement using IPTV profile that can be applied in wired / wireless converged network, IPTV personalized broadcasting service including personal preference advertisement to wired IPTV user or wireless IPTV user anytime, anywhere Create an environment where you can use.

Second, it provides a list of live broadcast programs that are relevant to the user so that users can conveniently select their favorite live broadcast programs, and personal preferences using the user's favorite advertisements stored in the selected live broadcast program and IPTV profile. Quickly provide IPTV personalized broadcast service guide including advertisements.

Third, reusability can be enhanced by making IPTV personalized broadcasting service control system including personal preference advertisement to accommodate not only personal preference broadcasting service but also various buzzness services that can be business models such as target advertisement. .

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail to enable those skilled in the art to easily understand and reproduce the present invention.

1 is an overall configuration diagram for providing an IPTV personalized broadcasting service including a personal preference advertisement using an IPTV profile to which the present invention is applied in a wired / wireless integrated network environment.

The user terminal may be a wired or wireless IPTV terminal, the IPTV terminal is not particularly limited in its type, such as set-top box, PC, PDA. IPTV personalized broadcasting service providing system (hereinafter referred to as 'broadcasting service providing system') (200) produces a broadcast program guide to use the personalized broadcasting service for each user to provide to the user terminal 100. To this end, the broadcast service providing system 200 includes a service control server 210 and a service information control server 220. These servers may be physically separate, but they may be physically single but functionally separate. The broadcast service providing system 200 will be described later in detail with reference to FIG. 2.

The IPTV profile database server 300 is a database server referenced by the broadcast service providing system 200 to provide a personalized broadcast service. The IPTV profile database server 300 includes a content profile unit 310, a user profile unit 320, and a device profile unit 330. The content profile unit 310 stores metadata related to multi-channel TV and VoD content. The user profile unit 320 stores metadata related to the user, such as user personal information such as history, content usage right information, preferred advertisement, and preferred content information. In addition, the device profile unit 330 stores metadata related to product information or hardware / software detailed specifications and components of the user terminal capable of knowing information such as screen display capability. The IPTV profile database server 300 may be physically separate from the broadcast service providing system 200, but may also be physically united and logically separated from the broadcast service providing system 200. .

The user terminal 100 receives a customized broadcast program guide through the broadcast service providing system 200 and receives a broadcast stream by accessing the multicast router 500 using the provided customized broadcast program guide or the advertisement storage server 420. ) To receive the ad stream.

FIG. 2 is a detailed block diagram of the broadcast service providing system 200 shown in FIG. 1.

As described above, the broadcast service providing system 200 includes a service control server 210 and an information control server 220. In addition, although not shown, of course, including the interface configuration with the user IPTV profile database server 300. The service control server 210 is an IPTV service control server based on IMS (IP Multimedia Subsystem). The service control server 210 includes a service control unit 211 for IPTV service control. The service control unit 211 transmits an IPTV user registration or release request of the user terminal 100 to the information control server 220. In addition, upon receiving the broadcast program identifier or the advertisement content identifier transmitted from the user terminal 100, a function of providing a broadcast stream or an advertisement stream by connecting to a multicast router address or an advertisement server address corresponding to the corresponding broadcast program or advertisement content. Do this.

The information control server 220 includes a menu request message processor 221, a profile manager 222, a user registration and release processor 223, and a personalized broadcast program list constructor 224. The menu request message processor 221 performs a basic function for providing personalized broadcast service information including a personal preference advertisement. When the menu request message processing unit 221 receives a personalized broadcast service request message including a personal preference advertisement from the user terminal 100, the classification for each category stored in the menu information file unit 226 for each category created using the content profile unit 310. Among the menu information files, find a menu information file related to the real-time broadcasting service, and create a menu information file associated with an individual by using user information such as user personal information such as age and content permission information as a filter, and menu associated with the individual. Based on the information file, the device information such as the screen display capability information of the terminal stored in the device profile unit 330 is used as a filter to create a personalized menu information file suitable for the user terminal 100 requesting the service and the user terminal 100 Perform the functions provided by).

The profile manager 222 searches and changes information on the content profile unit 310, the user profile unit 320, and the device profile unit 330 in the IPTV profile database server 300. In addition, the classification and menu information file unit 226 and the internal user profile unit 225 are searched and changed. When the user registration and release processing unit 223 receives the IPTV user registration request transmitted from the service control unit 211, the user registration unit 225 retrieves the user information retrieved from the user profile unit 320 through the profile manager 222. Add a function to In addition, when the user registration and release processing unit 223 receives the IPTV user registration release request transmitted from the service control unit 211, the user registration and release processing unit 223 deletes the internal user profile unit 225 through the profile manager 222.

The personalized broadcast program list construction unit 224 generates a personalized broadcast program guide by using the broadcast programs selected from the user terminal 100 and the advertisement information preferred by the user identified in the internal user profile unit 225. Preferably, the personalized broadcast program list construction unit 224 generates a personalized broadcast program guide in which personal preference advertisements are organized among the selected broadcast programs. For reference, a personalized broadcast program guide is illustrated in FIG. 3.

4 is a flowchart illustrating a user registration process for an IPTV personalized broadcast service according to the present invention.

The service control unit 211 of the service control server 210 receives a user registration request message transmitted from the user terminal 100 (step S410). Herein, the user registration request message is a message for requesting registration by a user who wants to use an IPTV personalized broadcasting service according to the present invention. The user registration request message includes a user identifier for identifying a user and a device identifier for identifying a user terminal. Upon receiving the user registration request message, the service control unit 211 transfers the user registration request message to the user registration and release processing unit 223. The user registration and release processing unit 223 receives the user registration request message transmitted from the service control unit 211, extracts the user identifier and the device identifier included in the message, and delivers the user identifier and the device identifier to the profile manager 222.

The profile manager 222 receives a user identifier and a device identifier transmitted from the user registration and release processing unit 223. The profile manager 222 accesses the user profile unit 320 and retrieves user information corresponding to the received user identifier (step S420). The retrieved user information is retrieved and stored in the internal user profile unit 225 (step S430). The user information includes user personal information such as age, content usage right information, preferred advertisement information, and the like. In addition, the profile manager 222 accesses the device profile unit 330 and retrieves device information corresponding to the received device identifier (step S420). The retrieved device information is retrieved and stored in the internal user profile unit 225 (step S430). In this case, the device information includes information such as a screen display capability of the user terminal 100. The profile manager 222 storing both user information and device information in the internal user profile unit 225 informs the user registration and release processing unit 223 of the result.

The user registration and release processing unit 223 generates a user registration completion message and transmits it to the service control unit 211. The service control unit 211 receives the user registration completion message sent from the user registration and release processing unit 223 and transmits this message to the user terminal 100 (step S440). Through this process, the user is registered with the IPTV personalized broadcasting service according to the present invention to receive a personalized broadcasting service.

5 is a flowchart illustrating a process of providing a personalized broadcast program guide for an IPTV personalized broadcast service according to the present invention.

When the user registration is completed, the user operates the user terminal 100 to select a menu for providing an IPTV personalized broadcast service according to the present invention. When the IPTV personalized broadcast service providing menu is selected, the user terminal 100 transmits the IPTV personalized broadcast service providing menu request message to the menu request message processor 221. In one embodiment, the user terminal 100 transmits an IPTV personalized broadcast service providing menu request message including a personal preference advertisement according to a user menu selection. The menu request message processor 221 receives the IPTV personalized broadcast service providing menu request message transmitted from the user terminal 100 (step S510).

The menu request message processing unit 221 receiving the IPTV personalized broadcast service providing menu request message searches for whether there is corresponding user information from the internal user profile unit 225 by using the user identifier included in the message. The message is transmitted to the user terminal 100. If there is the corresponding user information, the menu request message processing unit 221 searches the category-specific menu information file unit 226 by using user information such as age and content usage right information and device information such as screen display capability of the terminal as filters. A real time broadcast program menu information file associated with the user is generated (step S520). Then, the generated customized real-time broadcast program menu information file is transmitted to the user terminal 100 (step S530).

The user terminal 100 receives a customized real-time broadcast program menu information file transmitted from the menu request message processor 221 and outputs the screen. The user checks the customized real-time broadcast program menu information displayed on the screen, and selects broadcast programs to be watched for each time zone. Accordingly, the user terminal 100 transmits information about broadcast programs selected by the user to the menu request message processor 221. The menu request message processor 221 receives information about broadcast programs transmitted from the user terminal 100 (step S540). Then, information about the received broadcast programs is transmitted to the personalized broadcast program list construction unit 224.

The personalized broadcast program list constructing unit 224 receives information about broadcast programs selected by the user transferred from the menu request message processing unit 221. The personalized broadcast program list construction unit 224 searches the internal user profile unit 225 to check the advertisement information preferred by the user, and includes a personal preference advertisement so that a personal preference advertisement can be organized among the selected broadcast programs. Create a personalized broadcast program guide (step S550). An example is shown in FIG. 3. A personalized broadcast program guide including a personal preference advertisement is composed of a broadcast program identifier corresponding to a real-time broadcast program and an advertisement content identifier corresponding to a personal preference advertisement. The personalized broadcast program list construction unit 224 delivers the generated personalized broadcast program guide to the menu request message processing unit 221, and the menu request message processing unit 221 transmits the delivered personalized broadcast program guide to the user terminal 100. (Step S560).

6 is a flowchart illustrating a router or server address information providing process for transmitting a broadcast stream or an advertisement stream for an IPTV personalized broadcast service according to the present invention.

The user terminal 100 receiving the personalized broadcast program guide transmits a broadcast program identifier or an advertisement content identifier to the service controller 211 according to the program guide. The service control unit 211 receives a broadcast program identifier or an advertisement content identifier transmitted from the user terminal 100 (step S610). The service controller 211 transmits the received broadcast program identifier or the advertisement content identifier to the profile manager 222. The profile manager 222 receives the delivered broadcast program identifier or advertisement content identifier.

When the broadcast program identifier is delivered, the profile manager 222 searches the content profile unit 310 to find address information of the multicast router providing the broadcast stream corresponding to the broadcast program identifier (step S620). The profile manager 222 transfers the found address information of the multicast router to the service controller 211, and the service controller 211 transmits the address information of the transferred multicast router to the user terminal 100 (step S630). . The user terminal 100 makes a connection request to the multicast router 500 using the received address information of the multicast router, and the multicast router 500 receiving the connection request transmits the corresponding broadcast stream to the user terminal 100. To send. The user terminal 100 outputs the received broadcast stream, so that the user can watch the corresponding real-time broadcast.

On the other hand, when the advertisement content identifier is delivered, the profile manager 222 searches the content profile unit 310 to find address information of the server storing the advertisement content corresponding to the advertisement content identifier (step S620). The profile manager 222 transmits the found address information of the advertisement storage server to the service controller 211, and the service controller 211 transmits the address information of the delivered advertisement storage server to the user terminal 100 (step S630). . The user terminal 100 makes a connection request to the advertisement storage server 420 by using the address information of the received advertisement storage server, and the advertisement storage server 420 receiving the connection request sends the corresponding advertisement stream to the user terminal 100. To send. The user terminal 100 outputs the received advertisement stream, thereby allowing the user to watch his / her preferred advertisement. In this manner, the user may be provided with personal preference real-time broadcasting and personal preference advertisement according to a personalized broadcasting program guide including personal preference advertisement.

7 is a flowchart illustrating a user deregistration process for an IPTV personalized broadcasting service according to the present invention.

The service control unit 211 of the service control server 210 receives a user registration release request message transmitted from the user terminal 100 (step S710). The service control unit 211 transmits the received user registration release request message to the user registration and release processing unit 223. The user registration and release processing unit 223 extracts a user identifier from the delivered user registration release request message, transfers the user identifier to the profile manager 222, and requests to delete related information. The profile manager 222 deletes all user information and device information corresponding to the user identifier stored in the internal user profile unit 225 with the transferred user identifier (step S720). The profile manager 222 which deletes the user information and the device information informs the user registration and release processing unit 223 of the result. The user registration and release processing unit 223 generates a user registration release completion message and transmits it to the service control unit 211. The service control unit 211 receives the user registration release completion message transmitted from the user registration and release processing unit 223 and transmits this message to the user terminal 100 (step S730). Through this process, the user terminal 100 terminates the use of the personalized broadcasting service including the personal preference advertisement.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

1 is an overall configuration diagram for providing an IPTV personalized broadcasting service including a personal preference advertisement using an IPTV profile to which the present invention is applied in a wired / wireless integrated network environment.

FIG. 2 is a detailed block diagram of an IPTV personalized broadcast service providing system shown in FIG. 1.

3 is an exemplary view showing an IPTV personalized broadcast service guide including a personal preference advertisement according to the present invention.

4 is a flowchart illustrating a user registration process for an IPTV personalized broadcasting service according to the present invention.

5 is a flowchart illustrating a process of providing a personalized broadcast program guide for an IPTV personalized broadcast service according to the present invention.

6 is a flowchart illustrating a process for providing router or server address information for transmitting a broadcast stream or an advertisement stream for an IPTV personalized broadcast service according to the present invention.

7 is a flowchart illustrating a user registration release process for an IPTV personalized broadcast service according to the present invention.

Claims (8)

In the method performed in the system to provide a personalized broadcast service to a user using a broadcast service based on Internet Protocol Television, Performing user registration according to a user terminal request; Providing a customized real-time broadcast program menu information file to the registered user terminal; Receiving information on real-time broadcast programs selected from the customized real-time broadcast program menu information file from the registered user terminal; Generating a personalized broadcast program guide with information on the received real-time broadcast programs; And Transmitting the generated personalized broadcast program guide to the registered user terminal; Personalized broadcast service providing method comprising a. The method of claim 1, wherein performing a user registration comprises: Receiving a broadcast service registration request message transmitted from a user terminal; Searching for a user profile and a device profile with a user identifier and a device identifier included in the received broadcast service registration request message; Registering user information and device information retrieved by the user profile and device profile search in an internal database; And Transmitting a registration completion message to the user terminal after the registration is completed; Personalized broadcast service providing method comprising a. The method of claim 2, wherein providing a customized real-time broadcast program menu information file to the registered user terminal; Receiving a personalized broadcast service providing menu request message transmitted from the registered user terminal; Upon receiving the personalized broadcast service providing request message, a user searches for a menu information file related to a real-time broadcasting service and uses the user information and device information stored in the internal database to refer to the user information from the searched menu information file. Generating a customized real-time broadcast program menu information file suitable for a user; And Transmitting the generated customized real-time broadcast program menu information file to the registered user terminal; Personalized broadcast service providing method comprising a. The method of claim 1, The generating of the personalized broadcast program guide, the method of providing a personalized broadcast program, characterized in that for generating a personalized broadcast program guide further comprising a personal preference advertisement preferred by the user identified with reference to the user information. The method of claim 4, wherein The personalized broadcast program guide includes a broadcast program identifier corresponding to a real-time broadcast program and an advertisement content identifier corresponding to a personal preference advertisement. The method of claim 5, Receiving a broadcast program identifier or an advertisement content identifier transmitted from the registered user terminal with reference to the personalized broadcast program guide; Retrieving address information for providing a corresponding broadcast stream or advertisement stream from a content profile with the received broadcast program identifier or advertisement content identifier; And Transmitting the retrieved address information to the registered user terminal; Personalized broadcast service providing method further comprising a. The method of claim 6, The address information providing the corresponding broadcast stream is a personalized broadcast service providing method characterized in that the multicast router address information. The method of claim 2, Receiving a broadcast service deregistration request message transmitted from the registered user terminal; Deleting a corresponding user identifier and a device identifier stored in the internal database; And Transmitting the deregistration completion message to the user terminal after deleting the corresponding user identifier and the device identifier; Personalized broadcast service providing method further comprising a.

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