KR20100050351A - Method, system and computer-readable recording medium for providing additional content in blank of web page caused by difference of a resolution of user terminal from a reference resolution provided by contents providing server - Google Patents

Abstract

PURPOSE: A method, a system and a computer-readable recording medium for providing additional content in blank area of web page caused by difference of a resolution of user terminal from a reference resolution provided by contents providing server are provided to insert advertising contents in the blank area of web page to offer advertising contents. CONSTITUTION: A web page request receiving unit(310) receives a request about the specific web page from the user terminal. A web page generating unit(320) and webpage offering unit(330) displays the specific web page in the user terminal. The pointing device of the user terminal selects the segment of the displayed specific web page as described above. The web page creating unit and webpage offering unit offers the addition contents related to the selected segment as described above to the blank area of the specific web page.

Description

METHOOD, SYSTEM AND COMPUTER-READABLE RECORDING Method for providing additional content in the margin area of a web page caused by the difference between the setting resolution of the user terminal device and the native resolution provided by the content providing server MEDIUM FOR PROVIDING ADDITIONAL CONTENT IN BLANK OF WEB PAGE CAUSED BY DIFFERENCE OF A RESOLUTION OF USER TERMINAL FROM A REFERENCE RESOLUTION PROVIDED BY CONTENTS PROVIDING SERVER}

The present invention relates to a method, a system, and a computer-readable recording medium for providing additional content in a margin area of a web page due to a difference between a set resolution and a basic resolution of a user terminal device. By providing additional contents such as advertisements in the wide margin area of the web page due to the difference between the resolution of the set resolution and the native resolution provided by the content providing server, it is possible to increase the utilization of the advertisements and increase the sales accordingly. A method, a system and a computer readable recording medium which can alleviate the discomfort caused by advertisements in a content area and the like.

In recent years, as the use of the Internet has become more common, users can obtain various information through Internet searches. In other words, users start a web browser such as Internet Explorer, Netscape, Lynx, etc. through a terminal device such as a personal computer that can access the Internet, and input an identifier such as a URL (Uniform Resource Locator) into the address bar of the web browser. After accessing the search site, it is possible to search various contents related to news, knowledge, games, communities, and the like.

Such contents are generally provided in the form of web pages. That is, when a user requests content, the content provider provides a web page including the corresponding content. Such a web page is typically made of a language such as HyperText Markup Language (HTML), and may include various contents composed of text or an image.

In general, content providers produce such web pages based on their native resolution and present them to the user.

1 is a diagram illustrating an example in which a web page produced at a native resolution is displayed on a user terminal. Here, the default resolution, which is the basis for producing a web page, is, for example, 1024 × 768, and FIGS. 1A and 1B show when such a web page is displayed on a user terminal device having a resolution of, for example, 1024 × 768 and 1920 × 1200, respectively. Indicates.

Referring to FIG. 1A, when the user terminal device is set to the same resolution as the basic resolution used as the reference when the content provider produces the web page, the optimized web page without the margin area may be displayed.

However, as shown in FIG. 1B, when the resolution of the user terminal device is set to a resolution larger than the default resolution, a blank area A is formed on the left and right of the web content.

Currently, there are many display devices such as wide monitors, which have a very long horizontal length rather than a vertical length, but a content provider has a high default resolution when creating a web page in order to provide smooth contents to users who use a general monitor. It cannot be set. That is, a user using a wide monitor may set the monitor to an optimal resolution (eg, a resolution of 1680 × 1050 or 1920 × 1200 with very high horizontal / vertical pixel count values). If you are provided with a web page that is designed for, you will have many margin areas.

However, as described above, since content providers provide web pages produced at a specific native resolution regardless of the set resolution of the user terminal device, the content area of the web page displayed on the screen of the high resolution terminal device is removed. There was a problem of not using at all.

The present invention aims to solve the above-mentioned problems of the prior art.

In addition, another object of the present invention is to utilize the space that has not been utilized previously by inserting the advertisement content in the margin area of the web page due to the difference between the setting resolution of the user terminal device and the default resolution provided by the content providing server. To earn additional advertising revenue.

Another object of the present invention is to be able to insert the advertising content, etc. in the margin area of the web page to reduce the burden of inserting the advertising inventory to the service provider side when creating the web page.

Another object of the present invention is to reduce advertisements displayed in the content display area by minimizing the discomfort caused by the advertisement by displaying the advertisement content in the margin area of the web page due to the difference between the set resolution and the basic resolution of the user terminal device. To make it possible.

On the other hand, another object of the present invention is to provide a higher advertising effect by placing the advertising content in a much larger margin area than the space previously used for advertising.

Representative configuration of the present invention for achieving the above object is as follows.

First, according to an embodiment of the present invention, a method for providing additional content in a margin area of a web page caused by a difference between a setting resolution of a user terminal device and a basic resolution provided by a content providing server, the user terminal If a request for a specific web page is received from a device, displaying the specific web page on the user terminal device; and if the specific portion of the specific web page is selected by a pointing device of the user terminal device, the selected specific A method is provided that includes providing additional content associated with the portion to a margin area of the particular web page.

In addition, according to another embodiment of the present invention, a method for providing additional content in the margin area of the web page caused by the difference between the setting resolution of the user terminal device and the default resolution provided by the content providing server, the user terminal device Receiving a request for a specific web page including specific content from the; and when it is recognized that the set resolution of the user terminal device is larger than the default resolution of the specific web page, the specific content in a margin area of the specific web page. A method is provided that includes displaying additional content associated with a.

On the other hand, according to another embodiment of the present invention, a system for providing additional content in the margin area of the web page caused by the difference between the setting resolution of the user terminal device and the default resolution provided by the content providing server, the user terminal A web page request receiving unit for receiving a request for a specific web page from a device, displaying the specific web page on the user terminal device, wherein a specific portion of the displayed specific web page is selected by a pointing device of the user terminal device; If so, there is provided a system including a web page generation and provision unit for causing additional content associated with the selected particular portion to be provided in the margin area of the particular web page.

Further, according to another embodiment of the present invention, a system for providing additional content in the margin area of the web page caused by the difference between the setting resolution of the user terminal device and the default resolution provided by the content providing server, the user terminal A web page request receiving unit which receives a request for a specific web page including specific content from a device, and when it is recognized that the set resolution of the user terminal device is larger than the default resolution of the specific web page, Provided is a system including a web page generation and providing unit for displaying additional content related to the specific content in a margin area of a specific web page.

On the other hand, according to another embodiment of the present invention, another method for inserting and providing additional content in the margin area of the web page due to the difference in the setting resolution and the basic resolution of the user terminal device and a computer program for executing such a method A computer readable recording medium for recording the data is provided.

According to the present invention, by advertising content by using the margin area of the web page due to the difference between the set resolution and the default resolution of the user terminal device, it is possible to utilize a large space that has not been previously used for advertising, advertising revenue It is possible to increase the.

In addition, according to the present invention, since advertisement content and the like can be inserted into a wide margin area of a web page which has not been utilized in the past, the burden of having to insert the advertisement inventory in the area where the content is displayed is produced on the side of the web page. You can do it less.

In addition, according to the present invention, since the advertisement content is displayed in the margin area of the web page due to the difference between the set resolution and the basic resolution of the user terminal device, the amount of advertisement through the content display area is relatively reduced, the user The discomfort caused by the existing advertisement exposed by covering the display area can be reduced.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

Configuration of the entire system

2 is an overall system for displaying additional content, such as advertisement content, in a margin area of a web page due to a difference between a setting resolution of a user terminal device and a basic resolution provided by a content providing server according to an embodiment of the present invention. It is a figure which shows schematically the structure of this.

As shown in FIG. 2, the entire system of the present invention checks the set resolution of the communication network 100, the user terminal device 200, and the user terminal device 200, and then inserts additional content such as an advertisement into a margin area. It may be configured to include a content providing server 300 to provide.

First, the communication network 100 may be configured regardless of communication modes such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Network). Preferably, the communication network 100 according to the present invention may be a known World Wide Web (WWW).

The user terminal device 200 according to an embodiment of the present invention is a digital device including a function for allowing a user to communicate after accessing the content providing server 300, and may include a personal computer (for example, a desktop computer, Any digital device having a computing capability by mounting a microprocessor such as a notebook computer, a workstation, a PDA, a web pad, a mobile phone, etc. can be adopted as the user terminal device 200 according to the present invention. have. In addition, the user terminal device 200 may further include a web browser program for allowing a user to access various types of contents by accessing the server 200.

Meanwhile, the content providing server 300 according to an embodiment of the present invention performs a function of providing a web page including predetermined content in response to a content providing request from the user terminal device 200. In this case, when the content providing server 300 recognizes the setting resolution of the user terminal device 200 and determines that the setting resolution of the user terminal device 200 is larger than the default resolution, the content providing server 300 may display an advertisement or the like through the margin area. Additional content can be exposed. Here, the default resolution is a resolution that is most suitable for displaying a web page provided by the content providing server 300. In general, the content providing server 300 may be provided to the user terminal device 200 according to the default resolution. Create a web page.

According to an embodiment of the present invention, when the setting resolution of the user terminal device 200 is larger than the default resolution (for example, the default resolution is 1280 × 1024 and the setting resolution of the user terminal device 200 is 1680 × 1050 or In the case of 1920 × 1200), when the user terminal device 200 displays a web page provided by the content providing server 300, a blank area may be formed in the web page. In particular, when the horizontal resolution of the user terminal device 200 is larger, the left and right margin regions may be wider. In this case, the content providing server 300 may provide suitable additional content to be inserted into the wide margin region. have.

For example, when the content providing server 300 provides a web page including the corresponding content to the user terminal device 200 in response to a content providing request of the user terminal device 200, the user is included in the corresponding content. When the user performs an action such as a mouse over on a provided banner advertisement, the content providing server 300 may display additional content including details of the corresponding advertisement in the wide margin area. In consideration of this, when an event such as a mouse over or click on a specific part included in a web page is detected, the content providing server 300 may display additional content related to the content of the specific part in the margin area. It can be provided by embedding it in a web page. The format of the additional content displayed on the margin area may be in various forms such as text, image, flash, and video. This will be described in detail later with reference to FIG. 5A.

Meanwhile, as another example, when the content providing server 300 provides a web page including the corresponding content to the user terminal device 200 in response to the content providing request of the user terminal device 200, the content providing server 300 may display an advertisement or the like. Additional content may be included in the margin area and provided. Such an embodiment may be applied when providing a web page that is difficult to add a banner advertisement inventory separately by design. In this case, additional content related to the corresponding content (eg, an advertisement image of a related product, etc.) may be continuously displayed in the margin area from the beginning. This will be described in detail later with reference to FIG. 5B.

Meanwhile, the content providing server 300 according to an embodiment of the present invention may provide a web page including additional content of different sizes according to the resolution of the user terminal device 200. For example, if the resolution of the user terminal device 200 is 1680 × 1050, the margin area may be formed relatively narrower than that of 1920 × 1200, so that the user terminal device 200 has the resolution set to 1920 × 1200. Additional content that occupies a smaller area than the additional content provided may be included in the corresponding web page and provided. Here, the same content may be provided in different sizes in the margin area generated when the resolution is set to 1680 × 1050 and the resolution area set in the 1920 × 1200 resolution, or different contents may be provided in different sizes. Various modifications may be envisioned as well as possible.

Configuration of Content Provision Server 300

Hereinafter, the internal configuration of the content providing server 300 performing important functions for the implementation of the present invention and the function of each component will be described.

3 is a diagram illustrating an internal configuration of a content providing server 300 according to an embodiment of the present invention. As shown in FIG. 3, the content providing server 300 of the present invention includes a web page request receiving unit 310, a web page generating unit 320, a web page providing unit 330, a database 340, and a communication unit 350. ) And the control unit 360. According to an embodiment of the present invention, the web page request receiving unit 310, the web page generating unit 320, the web page providing unit 330, the database 340, the communication unit 350 and the control unit 360 are At least some of the program modules may be in communication with the user terminal device 200. Such program modules may be included in the content providing server 300 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, such program modules may be stored in a remote storage device that can communicate with the content providing server 300. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, the web page request receiving unit 310 receives a request for a web page including specific content from the user terminal device 200. For example, when the content providing server 300 is a portal site that provides a search service, a user inputs a search word in a search box included in a web page provided by the content providing server 300 to include a corresponding search result. You might ask for a web page.

When a request for a web page is received by the web page request receiving unit 310, the web page generating unit 320 checks a setting resolution of the user terminal device 200 and generates a web page corresponding thereto. .

Referring to FIG. 4, the web page generator 320 includes a web page code generator 321, a web page code transmitter 322, a set resolution recognizer 323, and an additional content inserter 324. Can be configured.

First, the web page code generator 321 generates a code of a web page to be provided to the user terminal device 200 in response to a request from the user terminal device 200. In this case, the generated web page code is a code for generating a web page having a native resolution (for example, 800 × 600 resolution, 1024 × 768 resolution, or 1280 × 1024 resolution, etc.) to be exposed to the user terminal device 200. Can be. The web page code may include a resolution recognition code for confirming a set resolution of the user terminal device 200. On the other hand, the web page code may be a code made of a language such as HTML (HyperText Markup Language), JavaScript (JavaScript), but excludes the case that is implemented in a programming language such as Flash (Silverlight) Will not.

The web page code generated by the web page code generator 321 may be transmitted to the user terminal device 200 by the web page code transmitter 322. In this case, a resolution recognition code for recognizing the resolution of the user terminal device 200 may also be included in the web page code and transmitted to the user terminal device 200.

On the other hand, the set resolution recognizer 323 checks the set resolution of the user terminal device 200 through the resolution recognition code included in the web page code transmitted to the user terminal device 200. The resolution recognition code may include a code including a built-in object capable of confirming a set resolution of the user terminal device 200. For example, the Screen.width function and the Screen.height function included in the Screen built-in object of the JavaScript code may check the set resolution of the user terminal device 200. In this case, the content providing server 300 may receive and recognize the information on the set resolution confirmed through the resolution recognition code. Although only JavaScript code is illustrated here, the resolution recognition function may be implemented in various programming languages such as Flash and Silverlight.

The additional content insertion unit 324 may determine whether to regenerate the web page code including the additional content with reference to the set resolution of the user terminal device 200 recognized by the set resolution recognizer 323. For example, the additional content insertion unit 324 may determine whether to insert additional content by comparing the set resolution of the recognized user terminal device 200 with the default resolution. If the set resolution is equal to or less than the default resolution, the additional content insertion unit 324 may determine not to insert the additional content, and if the recognized resolution of the user terminal device 200 is greater than the default resolution, However, it may be possible to insert additional content into the margin area resulting from this. For example, when the set resolution of the user terminal device 200 is 1680 × 1050 resolution or 1920 × 1200 resolution, when a web page generated at the basic resolution is displayed on the user terminal device 200, a large number of margin areas are displayed. The additional content insertion unit 324 may modify the pre-generated web page code so that the web page including the additional content may be provided to the user terminal device 200.

According to an embodiment of the present invention, if the additional content insertion unit 324 detects that there is an event such as a mouseover for a specific portion of the web content displayed on the user terminal device 200, It is possible to display additional content such as additional content related to a specific part.

According to another exemplary embodiment of the present invention, the additional content insertion unit 324 may insert additional content related to web content displayed on the user terminal device 200 into the margin area and display the same regardless of whether an event such as a mouseover occurs. You can regenerate web page code.

On the other hand, according to an embodiment of the present invention, the additional content insertion unit 324 may be different content (content different only in size or different in size and content) according to the resolution recognized by the set resolution recognizer 323 Can be selected as additional content. For example, when the resolution recognized by the set resolution recognizing unit 323 is 1680 × 1050 and 1920 × 1200, different content may be selected as additional content. In general, when the resolution of the user terminal device 200 is set to 1680 × 1050, the user terminal apparatus 200 may have a narrower margin area than when set to 1920 × 1200. Therefore, even if the contents contain the same information, the recognized resolution is 1680. If it is 1050, content that occupies a relatively narrow area should be provided as additional content.

This operation of the additional content insertion unit 324 may be performed with reference to the database 340. That is, when the recognized resolution of the user terminal device 200 is larger than the default resolution, the type or the shape of the content to be added may be determined by referring to the database 340 including information on the additional content to be inserted. In detail, the database 340 may store information about additional content to be inserted for each of the recognized set resolutions (for example, the additional content may be classified into a group according to its size, and may be inserted for each resolution). Groups of additional content may correspond to each other), and information about additional content to be inserted for each web page to be provided to the user terminal device 200 may be stored (for example, a web page may be highly related to the content). The advertisement or advertiser may be stored correspondingly).

The web page providing unit 330 according to an embodiment of the present invention performs a function of transmitting a web page to the user terminal device 200 based on the web page code generated by the web page generating unit 320. As a result, the user may be provided with a web page suitable for the set resolution of the terminal device 200, that is, a web page into which additional content is inserted from the beginning or when additional content is inserted when an event such as a mouseover occurs.

The communication unit 350 according to an embodiment of the present invention performs a function of receiving a request for a web page from the user terminal device 200 and transmitting a web page corresponding thereto. In general, the communication unit 350 may perform a function of allowing the content providing server 300 according to the present invention to communicate with an external device such as the user terminal device 200.

On the other hand, the control unit 360 according to an embodiment of the present invention is the data between the web page request receiving unit 310, the web page generating unit 320, the web page providing unit 330, the database 340 and the communication unit 340 Can control the flow of That is, the control unit 360 according to the present invention controls the flow of data between the components of the content providing server 300, the web page request receiving unit 310, the web page generating unit 320, the web page providing unit ( 330, the database 340, and the communicator 350 may control to perform unique functions.

Application of the present invention

5A and 5B illustrate an example of a method of displaying additional content such as an advertisement in a margin area of a web page provided to the user terminal device 200 according to an exemplary embodiment of the present invention.

5A and 5B, when the set resolution of the user terminal device 200 is large, the content providing server 300 inserts and provides additional content in the left and right margin regions 511 of the web page requested by the user. can do.

First, referring to FIG. 5A, when the content providing server 300 detects that an event such as a mouseover occurs in the banner advertisement area 512 of the web page displayed on the user terminal device 200, the content providing server 300 may display the margin area 511. Additional content related to the banner advertisement may be inserted and provided. For example, when a user mouses over a banner advertisement area 512 promoting a movie "20th Century Boy" within a displayed web page as shown in FIG. 5A, additional information about the movie, for example, The poster or the main scene may be displayed in the margin area 511. In FIG. 5A, a case in which the mouse is over is described, but the present invention is not necessarily limited thereto, and any pointing device (eg, a keyboard, a touch pad, etc.) having a function of selecting a specific object may be used in the present invention. It may be used as a substitute for the mouse mentioned.

Meanwhile, referring to FIG. 5B, the content providing server 300 may insert and provide an advertisement related to the content of the web page requested by the user in the margin area 521 regardless of whether an event such as a mouse over occurs. For example, as illustrated in FIG. 5B, if the web page requested by the user is a web page providing a "photo gallery" service, an advertisement for a product called "camera" related to the service is displayed in the margin area 521. I can publish it. However, the present invention is not limited thereto, and when the web page includes text, the text is extracted from natural language processing and / or stemming to extract a keyword, and additional content related to the keyword is stored in the blank area 521. When the web page includes an image, the person or object included in the image may be recognized or a character included in the image may be recognized by the OCR technology and associated with the recognized person, object or character. The additional content may be displayed in the margin area 521.

In the above description, a case in which a blank area is formed on the left and right sides of a web page is mainly described assuming that the horizontal pixel number of the terminal device is relatively large. However, the present invention is not limited thereto, and the vertical pixel number of the terminal device is relatively high. A margin area may be created at the top and bottom of the web page.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

1A and 1B are diagrams illustrating an example of displaying a web page produced at a basic resolution on a user terminal set to various resolutions.

FIG. 2 is a diagram schematically illustrating a configuration of an entire system for providing additional content to a margin area of a web page due to a difference between a set resolution and a basic resolution of a user terminal device according to an embodiment of the present invention.

3 is a diagram illustrating in detail the internal configuration of the content providing server 300 according to an embodiment of the present invention.

4 is a diagram illustrating an internal configuration of the web page generation unit 320 according to an embodiment of the present invention in detail.

5A and 5B illustrate an example of a method of displaying an advertisement in a margin area of a web page provided to a user according to an exemplary embodiment of the present invention.

<Short description of the major reference symbols>

100: network

200: user terminal device

300: content providing server

310: web page request receiving unit

320: web page generation unit

330: web page provider

340: database

350: communication unit

360: control unit

321: web page code generation unit

322: web page code transmission unit

323: set resolution recognition unit

324: additional content insertion unit

Claims (21)

A method for providing additional content in a margin area of a web page caused by a difference between a setting resolution of a user terminal device and a native resolution provided by a content providing server, (a) if a request for a specific web page is received from the user terminal device, displaying the specific web page on the user terminal device, and (b) if a specific portion of the specific web page is selected by a pointing device of the user terminal device, additional content related to the selected specific portion is provided in a margin area of the specific web page How to include. The method of claim 1, In step (a), Generating a web page code corresponding to the request at a native resolution and transmitting the generated web page code to the user terminal device; and Confirming a set resolution of the user terminal device through a resolution recognition code included in the web page code; Method comprising a. The method of claim 2, In step (b), Selecting a size of additional content to be provided in the margin area based on the identified set resolution. The method of claim 2, The resolution recognizing code may include a code formed of a HyperText Markup Language (HTML), JavaScript, Flash programming, or Silverlight programming language capable of confirming a set resolution of the user terminal device. How to. The method of claim 1, And a particular portion of the particular web page is a predetermined advertising area. The method of claim 1, And the selection by the pointing device is made by the pointing device over the particular portion or by the pointing device being clicked on by the pointing portion. A method for providing additional content in a margin area of a web page caused by a difference between a setting resolution of a user terminal device and a native resolution provided by a content providing server, (a) receiving a request for a specific web page including specific content from the user terminal device, and (b) if it is recognized that the set resolution of the user terminal device is larger than the default resolution of the specific web page, displaying the specific content and displaying additional content related to the specific content in a margin area of the specific web page; How to include. The method of claim 7, wherein In step (b), And when the specific content includes text, extracting a keyword by natural language processing and / or stemming the text and displaying additional content related to the keyword. The method of claim 7, wherein In step (b), When the specific content includes an image, a person or object included in the image is recognized or a character included in the image is recognized by OCR technology, and additional content related to the recognized person, object or character is recognized. Display method. The method of claim 7, wherein In step (b), Selecting a size of additional content to be provided in the margin area based on the identified set resolution. A system for providing additional content in a margin area of a web page caused by a difference between a setting resolution of a user terminal device and a native resolution provided by a content providing server. Web page request receiving unit for receiving a request for a specific web page from the user terminal device, If the specific web page is displayed on the user terminal device, and a specific portion of the displayed specific web page is selected by the pointing device of the user terminal device, additional content related to the selected specific portion is blank of the specific web page. Web page generation and provisioning section to be provided in the area System comprising. The method of claim 11, The web page generation and providing unit, A web page code generation and transmission unit for generating a web page code corresponding to the request at a native resolution and transmitting the generated web page code to the user terminal device; And a setting resolution recognizing unit which checks a setting resolution of the user terminal device through a resolution recognizing code included in the web page code. The method of claim 12, And a web page providing unit for selecting a size of additional content to be provided in the margin area based on the identified set resolution. The method of claim 12, The resolution recognition code system, characterized in that it comprises a code consisting of HTML, JavaScript, Flash programming or Silverlight programming language that can determine the set resolution of the user terminal device. The method of claim 11, The particular portion of the particular web page is a predetermined advertising area. The method of claim 11, And the selection by the pointing device is made by the pointing device being over the particular portion or by the pointing device being clicked on by the pointing portion. A system for providing additional content in a margin area of a web page caused by a difference between a setting resolution of a user terminal device and a native resolution provided by a content providing server. A web page request receiver for receiving a request for a specific web page including specific content from the user terminal device; Generating a web page for displaying additional content related to the specific content in a margin area of the specific web page while displaying the specific content when it is recognized that the set resolution of the user terminal device is larger than the default resolution of the specific web page; Provision System comprising. The method of claim 17, The web page generation and providing unit, And when the specific content includes text, extracting a keyword by natural language processing and / or stemming the text and displaying additional content related to the keyword. The method of claim 17, The web page generation and providing unit, When the specific content includes an image, a person or object included in the image is recognized or a character included in the image is recognized by OCR technology, and additional content related to the recognized person, object or character is displayed. System characterized in that. The method of claim 17, The web page generation and providing unit, And select a size of additional content to be provided in the margin area based on the identified set resolution. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 10.

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