KR20100040829A - Method and system of invigorating commercial supremacy by accelerating price competition in a open market - Google Patents

Abstract

PURPOSE: A market revitalization method by promoting price competition in an open market is provided to satisfy additional discount need of customers about large amount purchases by offering direct economical profits to the customers. CONSTITUTION: A seller inputs a product priority price discount rate to a broker template(S1). An open market shopping mall provides product sale information of a product to a customer(S2). The customer selects the product from many sellers(S3). The customer changes the selection priority of the product(S4). The customer selects the product according to the product order of the biggest price sale amount(S5). A broker pays a product price to each seller(S7).

Description

Method and system of invigorating commercial supremacy by accelerating price competition in a open market

The present invention relates to a method and a system for activating an open market by promoting a price competition between sellers in an open market, that is, a seller directly in a shopping mall provided by a broker.

Specifically, the present invention promotes price competition between sellers in a market in which each product is simultaneously purchased from two or more sellers distinguished from an individual sales market in which a consumer purchases goods from one seller in an open market, In addition, each seller can expand sales through a new market co-selling with other sellers in addition to the existing individual sales market, allowing consumers to receive additional economic benefits, such as price discounts, and increase the costs of brokers who are open market operators. The present invention relates to an invention that can reduce the number of inventions in the open market, which is rapidly growing in recent years, and can absorb customer demand from large offline markets or large shopping malls as an open market.

In the open market, brokers who are open market operators (hereinafter referred to as 'brokers') provide shopping mall space to each seller, carry out marketing to increase the number of visitors to the open market, and receive payments from consumers. It plays an indirect role of receiving a certain entry fee through individual settlement, and direct transactions with consumers are made by individual sellers in the open market.

Due to the structural characteristics of the open market, even if a consumer purchases a large amount of money by purchasing each product from a plurality of sellers at the same time, there is a limit to a direct price discount by a broker, not a direct trading party. In other words, it is not an open market in which individual products are purchased from individual sellers and sold while retaining inventory. Instead, they are referred to as 'non-open market' as distinguished from the open market where each seller in the open market directly deals with consumers. Has its own pricing power and can give consumers incentives, such as direct price discounts, to consumers who buy large quantities, but in the case of open markets, they do direct transactions with consumers, i.e. Due to the difference between the parties (entry sellers) and shopping mall operators (brokers), there were structural constraints on granting economic benefits, such as price discounts, to consumers who purchase multiple products at the same time from multiple sellers in the open market. (Consumers purchase from each seller in the open market) In the open market, a market in which a consumer purchases each product simultaneously from a plurality of sellers in an open market is referred to as an `` open market simultaneous sale market '')

In the open market, where consumers buy products from sellers individually, open market with less distribution stage is more competitive than non-open market, so the trade rights of open market are activated. Due to the structural constraints described above, the price competitiveness of the open market, which has been reduced compared to non-open markets, has not been maximized, and consumers do not fully satisfy the desire to receive incentives due to large quantities of large purchases.

In the conventional open market, each seller offers its own price discounts, free gifts, free shipping, etc., and brokers offer discounts, discounts, free shipping, interest-free installments, etc. The latter incentive provided by the broker is an incentive provided to the consumer in the open market simultaneous sales market, and this incentive is a predetermined entry (sales) fee that the broker pays from each seller. It is being used as a marketing tool for expanding the commercial area by increasing the number of visitors to the open market at a part of the cost.

However, the incentives of the brokers are merely marketing tools that increase the sales of the open market by inducing the interest and purchase of potential consumers, and are not means for discounts themselves. The broker is incurred by the broker himself, using a predetermined fee, which is a part of the sales paid from the seller, and since the broker in the open market has no pricing power, it cannot maintain profits while adjusting the purchase price and the selling price by itself like a non-open market. In addition, since only a certain fee is received from sellers who have entered the store, it has a restricted import structure. Therefore, the issue size of discount coupons or the level of price discount through discount coupons can be limited by the above fees. No promotions or events And for a limited time, such as grants to consumers who purchase the review, it is a reality that is being used as limiting.

On the other hand, in order to reduce the cost burden, the brokers issue discount coupons to customers who participated in events or promotions of external advertisers, and marketing is carried out in such a way that the advertisers bear the costs, but competition between open markets intensifies. Therefore, brokers are fiercely competing while reducing their profits, such as issuing discount coupons by paying their own costs. In order to reduce the burden of such excessive marketing costs, the brokers raise the entry fees of sellers, and each seller is forced to worsen their profits as the fee burden increases, raising the selling price and eventually opening up. The price competitiveness of the market is weakened, which inevitably weakens the commercial power.

In the individual selling market where each seller deals with the consumer in the open market, the direct transaction with each seller is made so that the consumer can purchase the product at a lower price than the non-open market, thereby satisfying the consumer's desire to pay the minimum cost. Is active. In the individual sales market, where multiple purchases of a specific product are made from a specific seller, each seller provides direct economic benefits, such as an additional discount per piece, for the purchase of multiple products of the seller, thereby satisfying the consumer's desire to receive a large amount of incentives. Giving.

On the other hand, as mentioned above, in the traditional open market simultaneous sales market, incentives such as discount coupons are provided only for a specific product or a specific period of time, and even if a user purchases a large amount, the economic benefits provided are limited and the broker is granted. Conventional incentives such as discount coupons are not indirect price discounts, but indirect marketing means for inducing sales, and such incentives are limited by the commissions of the sellers of the stores. There is a limit, and there is a limit as a marketing means. In addition, granting competitive incentives between open markets not only aggravates the broker's profits, but can also deteriorate the profits of sellers due to pressure to increase sales commissions. It is a limiting factor for growth and adversely affects the expansion of open market business.

In addition, the various consumer incentives in the open market discussed above are also present in the non-open market, and there is no unique incentive system for the open market to further activate the open market by absorbing the demand of the non-open market.

As in the present invention, there is no invention that provides a discount, such as a price discount to the consumer in the open market simultaneous sales market that purchases products simultaneously from a plurality of sellers in the open market, but the Republic of Korea Patent Publication No. 1020090112006 ( Merchandise sales method and system), the patent provides a discounted price than the general consumer when a certain consumer in the open market to a regular seller, and the seller can minimize the fee burden provided to the shopping mall The invention relates to a method, which differs from the invention.

None of the contents of the present invention are described in the literature or carried out in an open market.

The present invention provides a direct economic benefit, such as a price discount in the open-market simultaneous market, to meet the needs of consumers to receive incentives, such as additional price discounts for large quantities of large purchases, each seller is a unilateral fee from the broker It is possible to increase sales and profits without being pressured to raise prices, and brokers can increase the price of the open market by stimulating sellers' price competition while minimizing marketing costs due to existing discount coupons. It aims to provide new methods and systems that provide economic benefits, such as discounts.

In order to solve the above-mentioned problems, that is, to activate the right of the simultaneous sales market where multiple products are simultaneously purchased from a plurality of sellers in an open market shopping mall provided by an intermediary, the consumer's desire to receive additional incentives for a large quantity purchase is satisfied. It must be done.

To this end, it is necessary to grant direct economic benefits to the purchase itself, such as price discounts, to consumers who purchase multiple products in the open market market. In this case, since the broker is not a trading party, There is a limit to this, so that the seller who decides the terms of the deal with the consumer, such as pricing, may receive additional economic benefits, such as price discounts on the product, rather than in the market where the seller sells the product together with other sellers' products. It is desirable to allow consumers to take advantage of the marketing costs of existing brokers and to make full use of the competitiveness of open markets with reduced distribution stages.

In addition, the method of granting such economic benefits is autonomously inputted from each seller into the template provided by the broker and provided to the consumer, and the consumer receives the economic benefits granted by each seller for each purchased product. Therefore, it is desirable to be able to induce a constant price competition of sellers, and in order to induce input of such economic profits, it is desirable for the broker to give certain incentives to sellers who input and sell economic profits.

The economic benefits granted by each seller to consumers who purchase each product simultaneously from a plurality of sellers may vary in the present invention, but the 'price discount' which is a direct marketing means to increase purchasing power by alleviating budget constraints of consumers An example will be described below in detail.

When selling in open market co-markets rather than in individual markets, the method of granting additional price discounts is based on the templates provided by the brokers, giving each seller an autonomous range of price discounts and their requirements according to their sales strategy and circumstances. It is a unique advantage of open market to maintain the unique trading structure of the open market by allowing each seller to enter the template on their own. It is desirable to maximize the competitiveness. However, the method or additional requirements for granting the price discount proposed by the present invention are provided to each seller through a template reflecting the operating policy of the open market, and each seller enters whether and how to enter the above items and requirements. The content is determined autonomously and entered.

Each seller, even if his or her products are sold with other sellers' products, that is, in an open market co-market, from the point of view of profit or loss for that sale, can be sold individually or in quantity. There is no difference, and if the additional price discount at the price sold in the individual product market can be damaged by an additional discount amount, the possibility of entering the price discount as described above may be low.

However, from the point of view of the consumer, if you purchase each product from multiple sellers at the same time, if you get an additional price discount rather than buying from each seller individually, if you buy the necessary products at the same time or the additional price discount With more room to buy, more products will be purchased at the same time in the open market than at the individual market in the open market.

Therefore, if a seller gives an additional price discount to a consumer in the open market simultaneous market, the seller may lose an additional discount amount compared to selling in an individual market in terms of profit and loss for each individual sale. Will be more likely to be purchased from the consumer, resulting in more sales and profits overall, so that each seller has an incentive to give consumers additional price discounts in the open market co-marketing market. Price competition with additional price discounts.

In this case, the level of the additional price discount will be determined by the sales expected in the open market simultaneous market and the price strategy of each seller, and if the price of the product to which the additional price discount is granted is determined only above the break-even point for each product, No damage occurs. In addition, sellers have diversified from the open market market by using various pricing strategies, such as lowering the level of price discount in individual market and increasing the level of additional price discount when sold with other seller products. It is possible to maximize sales and profits in a multiple manner.

The present invention relates to a method and system in which each seller of an open market grants an economic benefit, such as a predetermined price discount, which is determined by each of the sellers of the open market with respect to their products sold together with other seller products in the open market. In this way, a consumer who purchases multiple products from multiple sellers at the same time may be given an individual additional price discount granted by each seller for each product. It is called. In the open-market simultaneous market, each seller gives a small discount, but consumers receive additional price discounts for each product they purchase from multiple sellers. .

In addition, since the distribution stage is added to the general shopping mall or the offline large market, which is a non-open market, a relatively small price discount considering the additional distribution margin is given to the consumer, but the TnR price discount method in the open market simultaneous sales market according to the present invention. Is the price discount that each seller gives directly to each seller while directly dealing with the consumer. Competitive price discounts are made for similar products, and additional distribution margin is excluded due to the direct trading method. This can be bigger. Therefore, each seller can flexibly use a variety of pricing strategies to expand sales in the open market co-market, consumers can be given greater discounts, and open market operators can minimize their costs. In addition to satisfying consumers' desire to receive incentives for large quantities of purchases, it does not burden each seller with a fee increase, thereby enabling the open market business in the open market simultaneous sales market and absorbing demand from non-open market markets. You can do it.

Of course, there are some sellers who do not enter a price discount, but in this case, consumers are less likely to purchase, and even if a price discount is granted, consumers will purchase from the seller with the largest discount. As each seller is forced to enter a price discount and compete with each other, and consumers will purchase the product from the seller with the largest discount, the open market simultaneous market will be activated like the existing individual market. Can be.

Specifically, the present invention provides a method and system for giving an incentive such as discounting the price of a product sold by a specific seller when a consumer who purchases a product of a specific seller in an open market purchases a product of another seller. Considering that each seller is a direct party that deals with consumers in the open market, such price discounts are autonomously inputted from each seller in a template provided by the broker and provided to the consumer along with product information on the open market sales page. Induce autonomous price competition between sellers, and allow consumers to purchase products with the most favorable conditions, that is, the price discounts, so that each product from multiple sellers that have been structurally limited in the open market. Simultaneously purchasing Provide the means to enable the commercial area of the open market to enable every market.

Each seller who enters the open market will be able to discount the price of the product they sell than in the individual market when the products they sell are sold with other sellers. By autonomously inputting, the unique characteristics of the open market, where consumers and sellers deal directly, were retained. That is, in the present invention, the broker plays a role of activating the overall business rights such as marketing of the shopping mall, and each seller enters into a trade condition for individual transactions with the consumer such as selection of a product, pricing, discounting, and after-sales service. It is based on the premise that the open market's inherent framework for determining and ex post responsibility is maintained.

However, whether or not to give a discount on what product, how much the discount is to be done, and whether to accept the discount under what requirements, etc. shall be determined by each seller autonomously by considering the basic structure of the open market. The invention is constructed, and each seller is competing with TnR price discounts in the open market co-market.

These discounts represent additional discounts in the existing individual selling market. As described above, each seller can obtain additional sales and profits in the open market co-selling market. Each seller also exists on its own. However, in the broker's point of view, if the simultaneous purchase of consumers is activated by the additional discount of each seller, the open market business rights are expanded and the sales and profits of the open market are naturally increased. In addition, it is necessary to induce a large amount of discount.

That is, if a broker is granted a TnR price discount and the product is sold, the broker pays a part of the TnR price discount paid by the seller who sold the product, or lowers the sales commission for the sale compared to the individual market. By providing predetermined incentives to the sellers, the sellers may be encouraged to input more TnR price discounts and to increase the discounts.

Such incentive grants increase the number of sellers who provide additional discounts to consumers by inputting TnR price discounts, thereby competing the discount rate, thereby promoting autonomous price competition among sellers, and increasing the additional discounts that consumers receive. By encouraging consumers to buy more concurrently, a virtuous cycle of growth in the open market simultaneous sales market and revitalization of open market business is triggered. The above incentives for sellers given by the broker in such TnR discounts are specified by the broker in the template in which the sellers enter the price discounts, and each seller will consider the incentives for each price discount method. You can select the price discount method and enter the contents. In addition, the broker may add certain requirements in providing the incentives, that is, the incentive may be paid according to the level of the price discount, such as the discount amount or the discount rate entered by the seller, and in accordance with other open market policies. Other certain requirements may be added.

On the other hand, in the open market co-market, each seller simply gives a price discount because he or she simply bought a product that is sold by another seller. In this case, since the sales and profits are generated in the specific seller, the price and discount are given in consideration of their profit and loss, so there is no particular problem. On the other hand, it is necessary for brokerage firms to acknowledge the TnR price discount by adding certain additional requirements that can increase the commercial rights and sales of the entire open market, ie, activate the simultaneous purchase of consumers. In particular, when incentives are given to sellers for TnR price discounts, the effects of such incentives can lead to increased sales in the open market or increased business rights. The additional requirements are configured to cause such effects.

That is, the TnR price discount according to the present invention is configured to add the additional requirement as an application requirement of the TnR price discount in addition to the basic requirement of the present invention that it is sold with other sellers. The additional requirement according to the present invention is composed of the contents to enable the simultaneous purchase of consumers in the open market at the same time to prevent the anomalous consumer buying behavior as described above, as configured by the broker like price discount input Each seller can enter the template provided.

That is, the additional requirement is that if the number of products of other sellers who purchase at the same time exceeds or exceeds a certain number, the total product price before granting the TnR price discount of the products selected for the simultaneous purchase exceeds or exceeds a certain amount. Before granting TnR price discounts on products selected for purchase If the ratio of the price of a particular seller's product to the total product price is below or below a certain percentage, or before granting TnR price discounts on products selected for simultaneous purchase. It can be composed of contents that can induce simultaneous purchases of consumers, such as when the ratio of the price of a specific seller's product to a specific ratio section is included in the total product price.

That is, even if the consumer purchases at the same time, if the quantity or amount exceeds a certain level, a high additional discount is provided. Otherwise, the additional discount is not recognized or the discount is lowered to induce the simultaneous purchase of the consumer. In addition, by providing additional discounts, the number of one-time purchases and the amount of one-time purchases can be increased, thereby activating the commercial rights of the entire open market and improving the sales and profits of brokers. Each seller may or may not choose these additional requirements.

The additional requirement to give TnR price discounts in open market co-markets is a means of incentivizing consumers to make simultaneous purchases, which motivates consumers to buy more quantities or buy more. As this will contribute to the expansion of the open market, brokerages will increase sales and profits. In the construction of the template, the broker can expand the commercial rights of the open market by configuring various additional requirements and price discount schemes within the scope of the claims of the present invention. It is preferable to give. For sellers, sales and profits are generated by selling TnR price discounts, because there is no need to limit the possibility of selling by adding additional requirements. In order to allow many sellers to enter the additional requirements, additional incentives can be given to sellers entering certain additional requirements as in the TnR price discount.

That is, additional incentives may be provided to the seller who has entered the additional requirements, such as paying a part of the TnR price discount rate (amount) paid by the seller or discounting a sales fee for the corresponding sale. These incentives for brokers for sellers, like the incentives given to sellers entering TnR price discounts, are specified in the additional requirements template provided to each seller, and each seller chooses and enters additional requirements that benefit them. can do. In addition, the broker may add certain requirements in providing the incentives, that is, the incentive may be paid according to the price discount level, such as the discount amount or the discount rate entered by the seller, or may add other certain requirements. have.

Of course, the incentive of the broker to give the seller who entered the TnR price discount or the incentive of the broker to give the seller to enter the additional requirement is that such incentives are actually granted when the product is sold. All of them may be provided, optionally provided, or none may be provided, or may be selected and provided by a product or a seller. In addition, it is not necessary to necessarily notify the seller through the template, it is also possible through a variety of other methods such as seller terms, announcements or mail.

On the other hand, the consumer first selects each product in order to purchase a plurality of products in the open market simultaneous sales market, and the selected products are checked on a page showing the details selected by the consumer such as a shopping cart page to purchase the product (payment). It becomes possible. On the shopping cart page showing these choices, the consumer can finally add, delete or change the selected products in consideration of their purchase needs (budgets) or budget. Satisfaction may vary, but the invention is configured to reflect such matters and provide them to the consumer.

On the other hand, in the open market simultaneous sales market where multiple products are purchased, consumers cannot select all the products at once, and they have no choice but to select the products in sequence. The choice is made, and that choice is constrained by the consumer's budget. If the budget constraints are alleviated by the price discount given even though the necessity of purchase is small, the possibility of additional purchase by consumers is increased. Based on the economic principles taking into consideration, the TnR price discount was provided to enable the simultaneous market in the open market.

In other words, the consumer may apply the price discount according to the priority of selecting each product that the consumer wants to purchase on the premise that the product which needs the most necessary, that is, the purchase desire is the first, and the product which is less needed, is selected later. In addition, price discounts based on such selection priorities were also autonomously entered by each seller.

In the open market simultaneous sales market, a broker forms a template and provides it to the seller so that the price discount is determined according to the priority selected by the consumer. In addition, the consumer can view the price discount according to the priority provided on the sales page of the products in a shopping mall of an open market, and select and purchase a product.

The contents of the price discount may differ because each seller enters autonomously, but according to the above premise, even if the price is high, the additional price discount level may be lowered because the product is more likely to be sold because the purchase desire is high. In the case of subordinates with low likelihood of selling, it will be entered higher.

This is in line with the above premise that consumers choose the products they need most, and therefore are more likely to buy, but in reality, consumers do not choose one after the other while keeping those priorities. In the case of a high product, it is not necessarily profitable to the consumer, so it is important not only to the additional discount level but also to how much the price before the discount is. The customer is provided with information including the price before and after the TnR price discount for each product, the discounted price for each product, the total price of the entire product after the discount, and the total amount of the discounted price of the whole product (hereinafter referred to as 'price discount information'). The need to purchase and budget constraints for each product In consideration of this, the priority of selection of products selected before the final purchase (payment) can be changed, or the product can be deleted or added.

In other words, even if the same product is purchased, the price is different according to the selection priority, so that the consumer can change the selection priority of the selected product before the purchase (payment) or delete or add the product to adjust the ranking. It is possible to receive a discount on the price of the product, and to relax the budget constraints of the consumer to buy more quantities or amounts of goods, and in the case of changing the priority, the system of the broker according to the present invention is the maximum discount It automatically finds and provides price discount information that reflects the priority of selection so that consumers can easily find the selection priority that can be purchased at the maximum discount amount.

In addition, the consumer's priority for a particular product is an indicator that indirectly indicates the consumer's desire to purchase or the need for a purchase. Subsequent products are more likely to be removed from the consumer, so each seller will be able to discount the price if it is sold at a lower priority. Entering higher levels can increase the likelihood that the product will be sold.

However, since the types and prices of products sold by each seller vary, and both the profit and loss structure and sales strategy of each product are different, price discounts can be inputted from each seller in the same product. Since the types of products they need are all different, and the degree of budget constraints is different, the types and selection priorities of the selected products may also vary.

However, any seller will enter the terms of the transaction, such as the price, so that the products they sell are more likely to be sold within their own profit and loss, and any consumer may consider the product's needs and budgetary constraints to be most favorable to him, In other words, the present invention will be purchased in the lowest ranking, the present invention is based on the behavior of each trading entity based on the economic principle of each transaction, such as more profits of each seller in the open market and the desire to pay the minimum cost of each consumer In the case of homogeneous products, consumers will rely on product prices, and each seller will compete in price according to market principles.

In this way, the price discount grant method according to the preference selection of each consumer who purchases a plurality of products in the open market simultaneous sale market is referred to as 'PS price discount' among TnR price discount methods. In the PS price discount method, the additional requirement in the TnR price discount is to prevent consumers from purchasing low-cost products together in order to receive high price discounts for a specific product, and to activate a large amount of simultaneous simultaneous purchase. Of course, given that the PS price discount scheme is a priority-based discount, at least some of the ranks of the other seller products that are above or exceed a certain amount of the price of the other seller products of at least some ranks that take precedence over a particular seller product A PS price discount may be given to the specific seller product as an additional requirement that the ratio of the other seller product price exceeds or exceeds a certain ratio with respect to the specific seller product price.

These additional requirements are provided in the form of a template by an intermediary that is an open market operator, the contents of which are autonomously inputted from each seller, and provided to the consumer. Additional requirements may be entered redundantly or with a special selection.

In the open market simultaneous sales market, that is, a market in which a consumer purchases each product simultaneously from a plurality of sellers, the TnR price discount and PS price discount method according to the present invention provides consumers with direct economic benefits such as price discount. Can satisfy the desire for additional price discounts for large quantities of purchases, and each seller can autonomously adjust the price discounts for each product he sells to meet the profits and losses and sales conditions of each product he sells, without the pressure of a unilateral fee increase from the broker. By increasing the sales, brokerage agents can revitalize the open market by promoting price competition among sellers while minimizing marketing costs due to existing discount coupons.

Specifically, due to the structural characteristics of the open market, in the open market simultaneous sales market, it was possible to solve the problem that it was difficult to give direct economic benefits such as price discounts for large quantity purchases of consumers to all items at all times. As the distribution stage is reduced, the market competitiveness of non-open market can be absorbed into the open market by highlighting the advantages of open market with high price competitiveness. In addition, each seller can increase sales in a new market called the open market simultaneous sales market in addition to the existing individual sales market that was sold alone. You will be entitled to the price discount.

In addition, if the open-market simultaneous market expands, each seller will use a price policy that lowers the discount rate of individual sales and increases the discounted simultaneous sales price, which is expected to generate more sales. The market will promote price competition, increase the number of consumer purchases in the open market, and activate the open market to provide an opportunity for the open market to grow further. If there are multiple sellers selling homogeneous and homogeneous merchandise, it is clear that consumers will not choose additional sellers in open market co-markets or those with relatively low additional discounts. Naturally, it is inevitable to exist, and a new competitive market of open markets will emerge.

On the other hand, if the open market business is activated, brokerage agents will also receive additional profits from the increase in sales, and incentives will be provided to the sellers by paying a part of the TnR price discounts paid by each seller. If used again for grants, the burden on the seller can be alleviated so that the seller will be able to reinforce the benefits to the consumer and the consumer will be given more incentives, which in turn can reactivate the open market. The invention can cause a virtuous cycle of growth in the open market.

Considering the fact that the number of one-time purchase products is increasing in online shopping malls and general consumer goods necessities are purchased through the open market, the price discount method in the open market simultaneous sale market according to the present invention It will promote the revitalization of business.

1 is a view illustrating the problems of the open market simultaneous sales market from the consumer's point of view
Figure 2: Example of price discount and additional requirements input template provided by an broker who is an open market operator
Figure 3: A diagram showing the extent to which each seller can discount the price without considering losses in the open market simultaneous sales market
4 shows an example of price competition in an open market market.
5 is an embodiment of providing a TnR price discount to a consumer on a shopping mall sales page of an open market.
Fig. 6 shows an example of TnR price discount details according to the present invention on a shopping cart page showing the product details selected by the consumer for purchase.
7 is a view showing an embodiment of deleting a specific product from a shopping cart page showing a product history selected by a consumer and updating price discount information
8 is an embodiment of adding a specific product in the shopping cart page showing the product details selected by the consumer to update the price discount information
9 is a view showing an embodiment of providing a PS price discount according to the present invention on a product sale page of an open market to a consumer
Fig. 10 shows an example of inputting a PS price discount for each product A, B, C, and D sold by a plurality of sellers, and a case in which a specific consumer selects each product in order from 1 to 4 in this case. Example drawing
11 is a diagram showing an example of the configuration of price discount information including PS price discount details in a shopping cart page showing the product details selected by the consumer for purchase
12 is a diagram of a configuration example of deleting a specific product from the shopping cart page showing the product details selected by the consumer to update the price discount information.
FIG. 13 is a diagram of a configuration example of adding a product and updating price discount information on a shopping cart page showing the product details selected by the consumer for purchase
14 is a diagram of a configuration example of changing selection priorities and updating price discount information in a shopping cart page showing a product history selected by a consumer for purchase;
Fig. 15 is a diagram of a configuration example in which the price discount information before the change is provided to the consumer together when the price discount information with the changed priority is provided.
Fig. 16 is a diagram of a configuration example for providing a customer with price discount information of the maximum discount priority arrangement;
17 is a view showing a method of deriving price discount information of the maximum discount priority array;
18 is a flow chart of an open market product sale according to an embodiment of the present invention.
19 is a block diagram of an open market merchandise selling system according to an exemplary embodiment of the present invention.

The present invention relates to a method and system for activating a commercial market of an open market by promoting price competition in an open market simultaneous sale market in which a consumer simultaneously purchases each product from a plurality of sellers. Specifically, the present invention is in an electronic commerce transaction where a seller directly deals with a consumer in a shopping mall provided by an intermediary, when the consumer purchases a specific product of a specific seller from among a plurality of the sellers, one or more other seller products are simultaneously purchased. Receiving an economic benefit to the consumer from the plurality of sellers in a template provided by the broker for each product sold by the specific seller; Providing product sales information of the plurality of seller products including the input economic benefit to the consumer on a sales page of the shopping mall, respectively; Receiving the particular seller product and the at least one other seller product from the consumers among the provided products; Providing information including contents of the economic benefit for each selected product to the consumer in a shopping cart page for confirming the details of the selected product; And granting the economic benefit corresponding to each of the selected products to the consumer for each of the selected products, and receiving payment from the consumer.

Hereinafter, with reference to the drawings will be described in more detail the contents of the present invention, those of ordinary skill in the art the nature and scope of the present invention is not limited to these descriptions or embodiments, the appended claims It will be understood that only by. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the gist of the present invention will be omitted, and the economic benefits granted by each seller to consumers who purchase each product from a plurality of sellers at the same time. There may be various, but 'price discount', which is a direct marketing means of increasing purchasing power by alleviating consumer's budget constraint, will be described in detail below.

1 is an exemplary view illustrating the problems of the open market simultaneous sales market from a consumer's point of view. In the case of purchasing multiple items from one seller in the open market (11) and simultaneously purchasing each product from a plurality of sellers in the open market (12), that is, an example of comparing the open market simultaneous sales market (Fig. 1). A) is compared with the open market individual market (13) and the open market individual market (14) (Fig. 1B) and the open market simultaneous market (15) and the open market simultaneously. Fig. 1 shows an example of comparing the sales market 16 (b2 in Fig. 1). Looking at this, it can be seen that consumers who purchase in the open market co-market do not obtain direct market profits of the open market than they do in the non-open market. For the purpose of understanding the problem and construction of the present invention will be briefly described below.

First, in FIG. 1, a) compares a case in which multiple purchases of a specific product A are made from one seller X in the open market (11) and 12 purchases from different sellers, respectively. In the case of purchasing the same number but plural (three) from one seller (11), the sales amount is increased to 15,000 won from the seller's point of view, so a total amount of 1,500 won can be discounted by discounting the predetermined amount of 500 won (11) In the case of purchasing the same product (A) from the other sellers (X, Y, and Z) as in the previous case (12), each seller has only one quantity sold, Even if it is purchased, there is no economic reason to give a discount, and thus it is not possible to satisfy the desire of incentives such as price discount for a large quantity of purchases. However, in this case (12), the broker may discount a predetermined amount through a discount coupon, etc. However, since the discount coupon is not a direct discount means but an indirect marketing means to induce sales, If you do not meet the requirements for using the discount coupon, you will not be able to receive the discount. In addition, the discount coupon is paid in part of the broker's commission income, which limits the level and scope of payment. In other words, conventional marketing means such as discount coupons are non-commercial and can be said to be a limited incentive granting method that is difficult to apply to all items.

Figure 1 b1) is a comparison of the case of purchasing products separately in the open market and non-open market, even if the same product, the open market shows that the selling price is cheaper than the non-open market due to the reduced distribution stage. In other words, in the open market, it is possible to purchase (13) for each 5,000 won from the seller (X, Y, Z), whereas when purchasing the same product in the non-open market (S), the distribution stage is increased to purchase each for 6,000 won. (14).

Figure 1 b2) compares the case of purchasing goods from each seller (X, Y, Z) in the open market simultaneous sales market (15) and the case of purchasing the same product in the non-open market (16). 15) is different from the seller as described earlier in Figure 1a), the consumer is different from the price discount, while the latter case (16) is a single seller (S), so to buy a large or large amount to the consumer There is an economic incentive to make a price discount accordingly, and consumers can receive an additional price discount (α).

In b1) of FIG. 1, that is, in the individual selling market where each product is purchased separately, the open market (13) is 3,000 won less than the non-open market (14), but the same product is purchased at one time (payment). If you purchase the same product in the open market simultaneous sale market (15) is less than (3,000-α) won less than the above 3,000 won than if you buy in the non-open market (16), it is purchased at an open market at a time Consumers' economic dissatisfaction because they cannot satisfy the needs of consumers to receive incentives, such as additional price discounts for large amounts of large purchases, are less likely to be given to consumers than when purchasing large amounts (15) separately. This can only happen.

As such, the problem of price competitiveness diminishing in the open market simultaneous sales market due to the reduction of distribution stage, which is an advantage of open market, is caused by the difference between the operating entity (broker) of the open market and the subject (entry seller) who actually do business with the consumer. This is due to the structural characteristics of the open market. That is, in the open market simultaneous sale market in which a consumer simultaneously purchases each product from a plurality of sellers in the open market, there is a problem that the direct market price competitiveness of the open market is diluted. It is composed as follows to solve the problem and to expand the commercial power of the open market simultaneous sales market.

First, Figure 19 is a block diagram of an open market merchandise sales system according to an embodiment of the present invention. In other words, it is a system for granting a price discount to a consumer who purchases a product in an open market simultaneous sale market in which a price discount is given according to the priority of the consumer's selection.

The open market shopping mall server 200 operated by an intermediary is purchased by the seller in the open market simultaneous sale market when each seller accesses the shopping mall and registers a product to be sold in the open market in a template provided by the broker. A template 210 for inputting a price discount according to a ranking for selecting the product, a database 220 for storing product sales information for each product including the selection priority price discount, and the product A shopping mall sales page 230 for displaying the priority price discount contents and product sales information of the priority price discount information of the customer, and a storage unit 240 for storing price discount information on the product selected by the consumer, and the price discount information. The update performing unit 250 for deleting, adding or changing the rank of a specific product in the final selection from the consumer Fee settlement unit 260 for receiving payments from consumers by applying price discounts corresponding to the priorities of the products and the fee settlement unit for depositing sales payments to each seller by setting a fee for each seller ( 270).

On the other hand, the seller terminal 100 is connected to the server 200, the product sales information of the product to be sold in the open market (content posted on the shopping mall, such as image, specifications, transaction conditions, etc.) and the priority price discount Is a device for inputting and modifying the template 210, and includes a device capable of accessing the Internet such as a computer and a mobile phone. The consumer terminal 300 selects a product from the shopping mall sale page 230 and selects the selected item. A device for deleting, adding, or changing a product, and finally selecting and paying for products of a priority having the highest discount amount, includes a device that can access the Internet such as a computer and a mobile phone.

FIG. 2 is an exemplary diagram of a template for receiving a price discount and additional requirements of a sale product from each seller as an economic benefit provided by an broker who is an open market operator. That is, in the open market simultaneous sales market according to the present invention, when each seller's own product is sold together with one or more other seller's products, the seller receives input from each seller the additional requirements to apply the contents and price discount to the consumer. This is an example of the configuration of the template 210.

The template 210 is called from each seller connected to the server 200 to provide additional discounts when a specific product to be sold or sold by the seller itself is sold together with other seller products, and the additional discount is applied. As a template for inputting the content of the requirement, first, the specific product is input (21). Such product input is not separately performed as shown in FIG. 2, and may be input together with registration of product information (in general, information necessary for selling a product in a shopping mall, such as an image, a specification, and a price) in a conventional product registration template.

When the product is specified (21), the seller selects and inputs a method of granting a price discount to the consumer who purchases the product (21) with the basic requirement (23) for simultaneous payment of other seller's products (22), and the price discount contents. (22) and additional requirements to apply such price discounts (26). In Figure 2, the seller has selected (enter) a 5% price discount (22), and inputs the additional requirement that the total product price before the price discount is 30,000 won or more (26). This is provided to the consumer on the shopping mall sale page 230 as shown in FIG. 5 (52).

The seller may not enter (select) the price discount method 22. If the price discount is entered, the additional requirement 26 is not input, and the seller may satisfy the basic requirements of simultaneous payment of other sellers. Price discounts may be given, and the additional requirements may be selected in duplicate. In addition, the method of price discount is provided to the seller according to various criteria such as a price discount rate, a price discount amount, a discount rate or discount amount (PS price discount) according to the priority of selection, the price share of the product as shown in FIG. It can be input from the seller, and can be provided and input with various economic benefits according to the present invention.

The additional requirement according to the present invention is composed of those that can prevent anomalous consumer buying behavior such as purchasing other low-priced products together to increase the discount rate of a particular product, and at the same time activate simultaneous purchase in the corresponding open market. Like the price discount input, each seller can enter the template provided by the broker (26).

Although some examples are shown in FIG. 2, the additional requirement is that when the number of products of other sellers paying at the same time exceeds or exceeds a certain number, the total product before the TnR price discount exceeds or exceeds a certain amount, the total product before the TnR price discount. If the price of your product is less than or less than a certain percentage of the price, the seller configures the template with various contents, such as the percentage of the seller's own product price from the total price of the product before the TnR price discount falls within a certain ratio range. It may be provided to (26). These additional requirements may be chosen in duplicate unless structurally redundant selection is not possible.

In the open market co-marketing, the additional price discount as described above (22) or the addition of the additional requirement (26) is a means of encouraging consumers to make a large number of simultaneous purchases. The motivation is to increase the amount of one-time purchase, which contributes to the expansion of the business of the open market, which increases the sales and profits of the broker.

When configuring the template, the broker can configure various price discount schemes and additional requirements as described above, which can expand the commercial rights of the open market, and the seller who enters the price discount or additional requirements sells the product to the consumer. The broker can induce the seller to enter a number of such price discounts and additional requirements that activate the open market trade in the open market co-market by giving certain incentives 24 and 27 as shown in FIG.

As shown in FIG. 2, various incentives may be provided such that the broker bears a certain portion of the additional price discount input by the seller or discounts the selling fee in the individual selling market (24, 27). Incentives paid by the broker for a portion of the price discount may be settled by the broker subtracting the amount from the commissions paid from the particular seller, and the two incentives may be operated in parallel or by the broker. It may be operated selectively according to the operating policy.

Of course, the broker may not provide such incentives, and the incentives may be notified to sellers in a variety of ways, such as seller terms and notices, but as shown in FIG. Explain that each seller can check in advance what incentives from the brokers are based on the price reduction method or additional requirements, and select the price discount method or additional requirements that are most profitable for them and enter the contents. Preference is given to (24,27).

In addition, by adding certain requirements to the provision of such incentives, it is possible to increase the efficiency of incentives to sellers by increasing the seller's price discount level and inducing consumers to purchase a large amount of simultaneous purchases (24,27). In other words, each seller may add a certain additional requirement according to the type or range of economic benefits and additional requirements entered by each seller to the consumer, and the price discount and additional requirements selected by the seller in FIG. First, in the case of a price discount, the broker is required to provide 20% of the product price 5% (22), which is the discount rate that the seller discounts to the consumer, under the premise that the incentive provision requirement (24) is met. The incentive of the burden (24) is provided in the template and is provided to the seller.In addition, the seller enters the additional requirement under the premise that the incentive provision requirement (27) of 'total product price of 30,000 won or more' is satisfied. The incentive 27 for providing a 20% discount on the sales commission of the goods is specified in the template and provided to the seller. The broker may provide these two incentives to the seller in duplicate or through the template configuration or setting according to their sales policy, or may provide only one of them, or selectively provide them by product.

The price discount method or additional requirements may be variously implemented within the scope of the claims of the present invention. In the present invention, discount details or discount requirements are, in principle, entered by each seller autonomously. Since the broker is made to the template 210 provided by the broker, the broker can configure the configuration of the template 210 to reflect the open market business policy, the broker is input from the seller through the template setting prior to the seller's input It may limit the types or ranges of price discounts and additional requirements to be added.

The template 210 in which the seller inputs the price discount and additional requirements may be provided to the seller separately, but may be provided together with the seller as a part of the template for registering the initial product and received later. If you need to modify it, you can do it on the admin page. On the other hand, while the present invention has been described as granting the price discount entered by each seller autonomously to a consumer who simultaneously purchased each product from a plurality of sellers in an open market, the granting of benefits to such consumers is not only a price discount. It includes economic benefits within the scope of the claims of the present invention. That is, each seller may give a discount to the consumer who made the purchase as shown in FIG. 2 according to the broker's policy. However, the seller may provide a free gift or other economic benefits other than the price discount. In addition, a template may be configured to be input to the template 210 and provided to the seller, and each seller may autonomously input and input the economic benefit to the consumer.

On the other hand, the seller may give a price discount according to the ranking in which the product is selected by the consumer, it is possible to enter a range of price discount according to various ranking (22, 25). However, since the lower the priority, the lower the consumer's need for purchase or desire to purchase, the seller may increase the sales possibility by entering a larger price discount in order to sell his product. In addition, the seller may enter a range of price discounts for discounting his product by the weighted portion of the product price from the total product price when the consumer also purchases other seller products at the same time (22, 26, 28). Priority selection price discount, that is, PS price discount can be entered by ranking in a variety of economic benefits in addition to the price discount, you can also select other additional requirements discussed above, the unique additional requirements of the PS price discount scheme is also included in the template (210) Can reflect.

That is, if the price of another seller's product of at least some of the priority items of simultaneous payment exceeds or exceeds a certain amount, or the ratio of the price of another seller's product of at least some of the priority items of simultaneous payments is the price of its product The template can be provided to the seller with additional requirements, such as when the ratio exceeds or exceeds a certain ratio, and the unique additional requirements of the PS price discount also allow the consumer to purchase a low-cost senior product for a large discount of a specific product. It is designed to prevent anomalous purchasing behavior and to induce consumers to purchase large quantities.

However, in any case, the above input is input at the level at which each seller leaves his / her profit, and in this case, even the same product may be input at different price discount levels depending on individual sellers' profit and loss structure or sales strategy. This can promote price competition for sellers.

3 is an exemplary view showing a range in which each seller can discount the price without considering losses in the open market simultaneous selling market. A seller who enters an open market sells product A for $ 500 in the individual sales market, and when his breakeven point is 400 won, profit is generated if he sells the product at a price exceeding 400 won in the open market simultaneous sale market. Done. In other words, each seller can sell in the simultaneous sale market while giving additional discounts within the range of 500 won to 100 won (32), which is the price sold in the individual selling market, and can increase sales and profits in the form of peeling off.

Figure 4 is an exemplary view showing that the price competition between sellers in the open market simultaneous sales market. In commodity C, there are two sellers who don't offer any additional price discounts, 42 sellers who give 500 won an extra discount, and 44 sellers who give an additional price 700 won. In this case, the consumer will of course purchase the product C from 'ma' (46). In the open market simultaneous sales market, each seller has a price competition that gives the consumer a lower price to sell his product. Will be.

When the contents are entered in the template 210 of FIG. 2 which receives the price discount contents and application additional requirements from each seller for each product, the sales page of the product of the open market shopping mall as shown in FIG. In step 230, the input price discount and the application requirement together with the product sales information are provided to the consumer (52). When the consumer selects the product for purchase with another product, the selected product is purchased by the consumer. It is stored in the selected product storage unit 240 that stores the products selected for (payment). The additional price discount in the open market simultaneous sales market in FIG. 5, that is, the TnR price discount according to the present invention is 5%, and an application requirement thereof is input from the seller when the total product price before the TnR price discount is 30,000 won or more. Page 52 showing that the consumer has been provided (52), if selected (54), is stored in the shopping cart, the storage unit 240, the page showing the details stored in the storage unit 240 when the selection of all products is finished (The page showing the details of the storage unit 240 is referred to as a `` shopping cart page '' below) to make a final purchase (payment). That is, an additional requirement 26 for applying a price discount to the consumer is also provided on the shopping mall sale page 230 of the open market, and the additional requirement 26 and the price discount 22 reflecting the applied details are applied to the shopping cart page. Including information is provided to the consumer.

6 is a configuration example of the shopping cart page screen, wherein a consumer selects goods A, B, and C, and price discount information including TnR price discount details granted by each seller is provided to the consumer according to the present invention. That is, each commodity price before the TnR price discount according to the present invention and its total amount 62, the TnR price discount amount per product and the total additional discount amount 64, the commodity price after the TnR price discount and the total amount after the price discount 66, Price discount information is provided, including an additional requirement 68 for price reduction. The additional requirements 68 of products A, B, and C are all met, indicating that all additional price discounts 64 exist.

In the shopping cart page, the consumer may delete a specific product or add a new product, and change the selection order. The changing of the selection order may only be performed when the discount amount is changed according to the selection priority. Therefore, in the case of the general TnR price discount, which is not the PS price discount, the discount amount has no effect. The configuration and operation of the selection priority change will be described in detail later in the description of the configuration of the PS price discount. The configuration of deleting a specific product or adding a new product from the shopping cart page will be described.

FIG. 7 is a diagram illustrating an embodiment of deleting a specific product from the shopping cart page and updating and providing price discount information through the update execution unit 250. In FIG. 7A, in order to delete the product B among the products A, B, and C selected by the consumers from different sellers, the product B is first selected (input) (72), and the selection deletion below is performed (executed). (74) A specific commodity B can be deleted, and the updated drawing after deletion is b) of FIG. As product B is deleted, B is not deleted and displayed in b) of FIG. 7 after the above update (76), so that TnR price discount of product A does not meet two or more items of simultaneous payment other seller's products. Therefore, the TnR price discount of the merchandise A, which was granted before the deletion of the merchandise B, was not granted (78). When deleting a specific product in this way, whether or not to meet the requirements for applying the TnR price discount of each product is different, the TnR price discount information is updated accordingly to provide to the consumer.

FIG. 8 is a diagram illustrating an embodiment in which a new product is added to the shopping cart page and the price discount information is updated and provided through the update execution unit 250. When FIG. 82, the selected products are stored in the storage unit 240, and the consumer moves to an open market shopping mall to select a product again, and b) of FIG. 8 indicates that the consumer additionally selects a product named D. The diagram shows what is updated and provided to the consumer (84). As D is added, whether or not to meet the price discount requirement of each product is different. Before D was added, the total product price before TnR price discount, which is the requirement of the product B, which did not meet the TnR price discount requirement, was 20,000 won. The above requirement 86 is satisfied (88), and the consumer is given a TnR price discount of 400 won for the price of the product B when purchasing the added D together.

As described above, according to the present invention, consumers who purchase products in the open market simultaneous sale market may obtain various price discounts according to the contents of price discounts and additional requirements inputted by the sellers in the template provided by the broker. As shown in FIG. 7 and FIG. 8, the present invention is configured such that the greater the economic benefit (price discount) is granted to the consumer as more products are purchased or the more money is paid, the consumers can increase the number and amount of simultaneous purchases. It is configured to be.

9 is a diagram of an embodiment of providing a consumer with a selection priority (PS) price discount according to the present invention on a product sale page 230 of an open market. In the open market simultaneous sales market, products sold by each of a plurality of sellers are inputted from the plurality of sellers as shown in FIG. Provided to the consumer (92), the consumer is to be able to select and purchase the product by viewing the content of the price discount according to the priority provided on the sales page of the product in an open market shopping mall.

In FIG. 9, only up to 10 ranks are input. However, as shown in FIG. 2, additional ranks may be input according to a seller's selection, and discount contents may also be input as a discount amount or other economic benefit, not a discount rate. In general, the lower the priority, the less likely it is to be purchased by the consumer. Therefore, the higher the price, the higher the ranking, so that the product is more likely to be sold. The lower the ranking, the higher the discount rate or discount amount. .

Meanwhile, in FIG. 9, when a consumer clicks (executes) a shopping cart 94 to purchase a specific product together with another product sold by another seller, the product is stored in the storage unit 240. In addition, various additional requirements 26 can also be selected (input), as illustrated in FIG. 2, where such additional requirements are provided to the consumer without input.

FIG. 10 is a view showing a selected priority price discount rate of products A, B, C, and D selected from a specific consumer stored in the storage unit 240. Product A is a first-order discount rate entered by a seller as a first-priority selected product. Is 0%, commodity B is the 2nd selected product, the 2nd discount rate entered by the seller is 5%, commodity C is the 3rd selected product, and the 3rd discount rate entered by the seller is 10%, and commodity D is The fourth-order discount rate entered by the seller with the fourth-ranked product is 15%. Although not applied to FIG. 10, in the PS price discount, various additional requirements in the above-described TnR price discount may be applied, and the price discount may be added by adding another additional requirement unique to the PS price discount based on the price of the priority product. You can also grant.

11 is a structure of price discount information including a PS price discount on a shopping cart page showing a product history selected by the consumer to purchase the A, B, C, and D products stored in the storage unit 240 of FIG. An example is shown. The A, B, C, and D products have a priority of 1, 2, 3, and 4 (112), respectively, and the respective PS price discounts are shown (114).

When a consumer purchases each product from a plurality of sellers at the same time, that is, a shopping cart page, which is a page showing the details after completing the product selection in the open market co-market, the consumer is provided with the price discount information. Considering the purchase needs and budgetary constraints for each of these selected products, you can delete specific products, add new products or adjust the selection priority of selected products before purchase (payment).

In the PS price discount method according to the present invention, even if the same product is purchased, the price is different according to the selection priority entered by each seller, so that the consumer can change the selection priority of the product selected before the final purchase (payment) or delete or By providing the opportunity to add, the consumer can receive the maximum price discount, thereby relieving the consumer's budget constraints to meet the consumer's desire to pay the minimum cost and to purchase more quantities or amounts of goods. In addition, in the case of changing the priority, the broker's system according to the present invention automatically finds and provides price discount information reflecting the selection priority which is the maximum discount, thereby selecting the priority of the selection that the consumer can purchase at the maximum discount amount. It's easy to find. Hereinafter, this will be described in detail with reference to the accompanying drawings.

FIG. 12 is a diagram illustrating a configuration example of deleting a specific product from the shopping cart page and updating price discount information through the update execution unit 250 and providing the same to a consumer. In Fig. 12 a), if the third-order commodity C is selected and checked (122), and the selection and deletion is clicked at the bottom (124), C is deleted as shown in b) of FIG. (126). In this case, D, which was the existing fourth rank, had a PS price discount of 15% in the fourth rank as shown in the table of FIG. 10, but the seller entered 108 so as to be reduced to 10% in the third rank. As D is deleted, it can be seen that the discount rate is also changed to 10% as D rises to the third position (128).

13 is a diagram illustrating a configuration example in which a new product is added to the shopping cart page and the price discount information is updated and provided to the consumer through the update execution unit 250. However, as shown in FIG. 8, the new product selected in the shopping mall may be added at the end by clicking Add product, but if the new product is added after the specific product as shown in FIG. 13, the specific product C as shown in FIG. After the selection check in (131), click the Add product at the bottom, the information of the shopping cart page is stored, and return to the shopping mall to select a new product to be stored in the shopping cart 240, Figure 13 As shown in b), the new product E is displayed in the fourth order after the selected check C and is provided to the consumer (134). In this case, D, which was previously the fourth position, is pushed to the fifth position (135), and according to the table of FIG.

On the other hand, Figure 14 is a view showing a configuration example of changing the priority of the selection of the product in the shopping cart page, and updates the price discount information according to the update performing unit 250 to provide to the consumer. In FIG. 14 a), the consumer wants to change the rank of C and D, which are the 3rd and 4th ranks. In this case, after selecting and checking the two products whose ranks are to be changed (141) and clicking the change rank below (142) 14, the ranking is changed and displayed as shown in b) of FIG. As the rank is changed, C is changed to 10%, which is the third-order discount rate of FIG. 10, to 13%, which is the fourth-order discount rate, to increase the discount rate (106, 143, 145). The discount rate is changed to 10%, resulting in a lower discount rate (108, 143, 145). In this case, even if the same product is purchased, if the rank is changed, the total discount amount is also different because the price discount rate is different according to the rank entered by each seller, and the consumer purchases the product according to the rank with the largest discount amount. In FIG. 14, since the discounted amount 7,400 of b) is larger than the discounted amount 6,450 of a), the consumer purchases the product according to the price discount information ranking of b).

The method of changing at the time of the change may be updated by the consumer directly inputting the ranking number of each product to be changed in addition to the above method, or by dragging a product name or a product display space to a position to be changed. Those skilled in the art will recognize that there are various ways to change the rank of each product.

As such, the present invention provides a consumer's desire to receive incentives for large quantities of purchases by combining the consumer's own choice of preferences that show the necessity or desire to purchase a product and a price discount that mitigates the price burden that restricts such purchase. It is possible to revitalize the open market business by satisfying the need to pay the minimum and minimum costs and by promoting price competition between sellers.

On the other hand, as shown in Figures 12 to 14 when the deletion, addition or change in the page is updated and displayed, by providing additional price discount information constituting the page according to each prior ranking of the consumer wants Price discount information can be selected, and in particular, if only the priority is changed, the shopping cart page is provided to the consumer according to the ranking of the price discount information with the highest discounted price, and the consumer is provided with the rank array with the highest discounted price. It's easy to find. Hereinafter, with reference to the drawings will be described in detail.

15A is a shopping cart page including price discount information in which the ranks of goods C and D are changed (152). It is provided together with, so that the consumer can purchase the goods in the ranking that constitutes the price discount information with the largest discount. In FIG. 15, the consumer purchases goods in the order of A, B, D, and C, which is the rank of a) of FIG.

On the other hand, it is difficult to add and delete products on the page because there is a change in the number of products, but when changing the ranking of the products, the maximum discount can be easily derived by calculation, and the present invention provides such a maximum. And automatically find and provide a discount priority arrangement to the consumer.

FIG. 16 is a diagram showing a configuration example of providing price discount information of a maximum discount priority array to a consumer. When the user selects (executes) the maximum discount priority array 162 at the bottom in FIG. As shown in b), the price discount information is provided to the consumer in the order of the maximum discount ranking (164), and when the consumer purchases (pays) in this ranking provided by the broker without complicated procedures such as constantly changing the ranking himself, the greatest discount amount You can purchase it.

17 is a diagram for explaining a method of deriving price discount information of the maximum discount priority sequence. As shown in a) of FIG. 17, when there are three items A, B, and C, there are six ways (3 * 2 * 1) = 6 according to a mathematical formula (172). In all six cases, the discount amount of each product, calculated by multiplying the price discount rate (amount) corresponding to the rank of each product by the price of each product before granting the PS price discount of the product, is calculated by the number of cases. Thus, the sum of the sums is derived, and the ranking arrangement corresponding to the number of cases in which the largest amount of the sums of each case constitutes the largest amount adds the largest PS discount.

FIG. 17B is a diagram showing the derivation of the number of maximum discount cases by displaying all six cases in which three items A, B, and C can be arranged. In each case, the sum of the PS price discounts (the rate multiplied by the rank times the price of each product before the PS price discount is granted) for each product is calculated and summed. In the number of cases, the total PS price discount amount 174 is the number of cases where the total PS price discount amount is the largest among the six cases 172, and the number 1 (178) in FIG. In the case where the consumer is the largest discount rank array to purchase (payment), 1 (178) is the total PS price discount amount is 16 won, and the rank arrangement is the rank array of A, B, and C. The amount is 584 won, which is the smallest of the six cases (176).

Although the maximum discount priority array is determined, there may be various methods for calculating the maximum discount priority. The present invention provides a specific calculation method for finding the maximum discount priority array. That is, when the economic benefit provided to the consumer according to the present invention is a price discount, the maximum discount priority arrangement calculation provided by the broker is based on the selected N products when the price discount is input as the price discount rate by rank. The above-mentioned discount rate corresponding to the rank of each product in all the cases of <N * (N-1) * (N-2) * ... * 3 * 2 * 1>, which can be arranged by rank, and the The sum multiplied by the number of cases in the case of multiplying the price of each commodity before granting the price discount of the product, and in a ranking arrangement corresponding to the number of cases in which the largest amount of the sum of each case constitutes the largest amount If the price discount is input as a price discount amount for each rank, <N * (N-1) * (N-2) * ... * 3 for arranging the selected N products by rank The above value corresponding to the rank of each product in the number of all cases as * 2 * 1> The discounted amount of money is calculated by summing by the number of the above cases, and calculated in a ranking arrangement corresponding to the number of cases in which the largest amount of the sum of the sums of each case constitutes the largest amount.

That is, the price discount information according to the maximum discount priority arrangement calculation method provided by the broker when the price discount rate is input as shown in FIG. 17 is <N * (N -1) * (N-2) * ... * 3 * 2 * 1> the price discount rate corresponding to the rank of each product in all cases and the price of each product before the price discount of that product The sum multiplied by is calculated by the number of cases to derive the sum amount (the total PS price discount amount), and the number of cases in which the largest amount (maximum discount PS price discount) is constituted among the sum amounts in each case. It can be seen that the price discount information according to the corresponding ranking arrangement.

The present invention may first provide a shopping cart page including price discount information according to a ranking selected by the consumer, as shown in FIG. When the consumer selects and views the products selected in the storage unit on the shopping cart page, the maximum discount priority arrangement may be automatically calculated and immediately provided. That is, as shown in FIG. 14, the consumer may directly change the rank, but as shown in b) of FIG.

The consumer who has finally selected the maximum discount priority arrangement receives payment contents input by each seller for each product and pays for the plurality of products through the payment execution unit 260 of the server 200. In addition, the broker is settled by paying each seller a limited amount of the sales commission from the settled amount through the fee settlement unit 270 of the server 200. At this time, if there are incentives to be given to the seller among the sold products, and there are contents of the incentives that the broker bears a part of the price discount or discounts the sales commission (24,27), the settlement is reflected in such contents. Will be

As described above, in the present invention, each component of the open market system such as the template 210, the sales page 230, the storage unit 240, the payment execution unit 260, the settlement unit 270, etc. Is configured to work in conjunction with each other.The price before and after the TnR price discount for each seller's product, the content of incentives provided to the seller at the time of price discount, certain requirements for providing incentives, additional requirements, and additions The system checks whether the contents of the incentive provided to the seller according to the requirements input and the specific requirements provided to the seller who entered the additional requirements are met to meet the above requirements, the price discount and the input of the additional requirements. Calculation is made so that consumers can pay the bills and settle sales fees for each seller.

18 is a flowchart of merchandise sales according to a preferred embodiment of the present invention, in which a seller inputs a PS (selection priority) price discount in an open market simultaneous sales market. In the template provided by the broker, the PS price discount rate according to the selection priority of the product sold by the seller is input from each seller (S1), and the product sale information of the product including the input price discount rate is entered. Provided to the consumer in (S2), the consumer selects a product from a plurality of sellers and puts in the shopping cart (S3). The consumer changes the selection priority of the selected products according to the desire to pay the minimum cost (S4), selects the price discount according to the product ranking of the largest price discount information (S5), and applies the price discount rate for each product ranking. Receive the collective payment to the broker (S6), the broker will be settled by paying the seller (intermediate) fee to each seller the limited commodity price (S7). When the sales commission is paid, as shown in Fig. 2, when a broker enters an economic benefit such as a price discount or enters additional requirements, the broker will provide a predetermined incentive, and the incentive is deducted from a discount or a sales commission. The settlement reflects such contents and pays the commodity price to each seller (24,27,260,270, S7).

The present invention can be applied directly in domestic and foreign open markets by adding functions to the conventional open market system, and open market as a marketing means that can satisfy the economic needs of intermediaries, entry sellers and consumers, which are three main bodies of the open market. It is an invention that can bring a significant development in the e-commerce industry, including.

11: Table for comparing the case of plural purchases of a specific product from one seller in the open market and the case of simultaneously purchasing the same product from multiple sellers (when multiple purchases of a specific product from one seller)
12: Table for comparing the case of plural purchases of a specific product from one seller in the open market and the case of purchasing the same product from multiple sellers at the same time (when purchasing the same product from multiple sellers at the same time)
13: Table for comparing open and non-open markets in the individual market (for open markets)
14: Table for comparing open and non-open markets in the individual sales market (non-open market)
15: Table for comparing open and non-open markets in the co-market (in case of open markets)
16: Table for comparing open and non-open markets in the simultaneous sale market (non-open market)
21: Example of product specific field in price discount input template
22: Example of Price Discount Method in Price Discount Input Template
23: Example of specifying price discount basic requirement (simultaneous payment of other seller's products) in price discount input template
24: Example of specifying incentives and incentive offer requirements from brokers to sellers in price discount entry templates
25: PS price discount input template example
26: Example of optional input method and additional requirements in additional requirements input template applying price discount
27: Example of stating incentives and incentive provision requirements offered by sellers to sellers in additional requirements entry templates applying price discounts
28: Template example for inputting a price discount for each weighted portion of the seller's own product price
32: A diagram showing the extent to which each seller can discount the price in the open market simultaneous market in consideration of profit and loss
42: Drawing showing price competition in open market simultaneous market (when no TnR price discount for product C is entered: seller 'C')
44: Drawing showing price competition in open market simultaneous market (when TnR price discount of product C is entered as 500 won: seller 'la')
44: Drawing showing price competition in open market simultaneous market (when TnR price discount of product C is entered as 700 won: seller 'e')
52: Example of TnR Price Discount with Additional Requirements for Consumers on the Mall Sales Page
54: Example of a device configuration for selecting and executing the specific product in the shopping mall sales page of the specific product in order to purchase at the same time with other seller products (shopping cart)
62: Total price of each product and total product price before applying the discount on the shopping cart page including TnR price discount information
64: Price discount and total discount for each product on a shopping cart page with TnR price discount information
66: Total price of each product and total product price after applying price discount on shopping cart page with TnR price discount information
68: Additional requirement to apply price discount for each product on shopping cart page including TnR price discount information
72: Selecting and inputting a product B to delete a specific product (B) from a shopping cart page including TnR price discount information
74: Example of Device Configuration for Deleting a Selected Product from a Shopping Cart Page with TnR Price Discount Information
76: Display example showing that the deleted item (B) has been deleted from the shopping cart page including TnR price discount information
78: Unsatisfied additional requirements when updating after deleting a specific product (B) from the shopping cart page containing TnR price discount information (item A)
82: Example of a device configuration that executes adding a new product in a shopping cart page including TnR price discount information
84: Example of Displaying Added Product (D) on the Shopping Cart Page with TnR Price Discount Information
86: Example of displaying a TnR price discount amount as a new product (D) is added to a shopping cart page including TnR price discount information so that an additional requirement of the existing product (B) is satisfied.
88: Example that TnR price discount method meets additional requirement of existing product (B) when updating after adding new product (total product price more than 20,000 won) (22,200 won)
92: Example of providing PS price discount to the consumer on the shopping mall sale page
94: Example of a device configuration for selecting and executing a specific product on a shopping mall sale page of a specific product for simultaneous purchase with other seller products (shopping cart)
102: Example of PS Price Discount Entry of Product A
104: Example of PS Price Discount Entry for Product B
106: Example of PS Price Discount Entry of Product C
108: Example of PS Price Discount Entry of Product D
112: Example shopping cart page including PS price discount information of goods A, B, C, D
114: PS price discount information display example of goods A, B, C, D
122: Example of selecting input to delete a specific product from a shopping cart page containing PS price discount information
124: Example of a device configuration to delete a specific product in the shopping cart page containing PS price discount information
126: Example of changing the rank of a subordinated product after deleting a specific product in a shopping cart page including PS price discount information
128: Example of PS price discount information changed after the deletion of a specific product in the shopping cart page containing the price discount information changed history
131: Example of receiving selection input so that the position of a product to be added to add a new product on the shopping cart page including the PS price discount information is located after the product C
132: Configuration example of a device executing product addition on a shopping cart page including PS price discount information
133: PS price discount of product D before adding new products in the shopping cart page containing PS price discount information
134: Example of displaying a new product (E) added in 4th order on a shopping cart page including PS price discount information
135: Example showing that the position of the existing fourth-ranked product (D) has been pushed to the fifth position after the new product (E) is added to the shopping cart page containing PS price discount information.
136: PS price discount history after the new product (E) is added to the shopping cart page containing the PS price discount information after the D was changed to the 5th position of the existing 4th order product
141: Configuration example for selecting and inputting two products in order to change the rank of two products (C, D) in a shopping cart page containing PS price discount information
142: Configuration example of a device for changing the ranking of two products (C, D) in the shopping cart page containing PS price discount information
143: PS price discount history, total price discount amount, and total before and after price discount on the two pages (C, D) before the ranking change on the shopping cart page containing PS price discount information
144: Example showing that the selection priority of two products (C, D) has been changed on a shopping cart page including PS price discount information
145: PS price discount history, total price discount amount, and the total amount before and after price discount on the shopping cart page containing PS price discount information
152: Contents showing the ranking of the changed goods D, C among the configuration that provides the consumers with the changed price discount information on the shopping cart page containing the PS price discount information
154: Contents showing the total price discount amount among the components that provide the changed price discount information to the consumer on the shopping cart page including the PS price discount information (7,400 won)
156: Displaying the total price discount amount among pre-change price discount information composition provided to consumers on the shopping cart page including the PS price discount information (6,450 won)
162: Configuration example of a device for executing a maximum discount priority array on a shopping cart page including PS price discount information
164: PS price discount information on the shopping cart page containing the maximum discount prioritization information to tell you this
172: number of cases derived from PS price discount information to find the maximum discount priority array
174: Total PS price discount of 1 in the case of the maximum discount priority arrangement in PS price discount information
176: Total price of goods to be paid by the consumer after PS price discount of 1 in the case of array of maximum discount priority in PS price discount information
178: priority order of the maximum discount in the PS price discount information
S1: Seller enters the priority price discount rate for each product in the template provided by the broker
S2: Product sales information including priority price discount rate in the shopping mall is provided to the consumer
S3: The consumer selects each product sold by multiple sellers.
S4: Consumer changes selection priority on shopping cart page
S5: The consumer selects the products of the array ranking with the largest price discount.
S6: Collected payment from consumers by applying priority price discount rate by product
S7: The broker deposits the amount of sales fee to each seller
100: seller terminal
200: open market shopping mall server
210: Template to receive the priority price discount rate and additional requirements by product
220: shopping mall product sales information database including priority price discount rate by product
230: shopping mall sales page displaying product sales information including priority price discount rate
240: price discount information storage unit of the selected product
250: update performing unit for applying deletion, addition or rank change of selected products
260: a payment settlement unit that performs a payment by applying a priority discount rate to the last selected product
270: Settlement fee for brokerage agent to settle the settlement price and deposit the limited amount to each seller
300: consumer terminal

Claims (41)

In an electronic commerce where a seller deals directly with a consumer in a shopping mall provided by a broker,

When the consumer purchases at least one other seller product at the same time when the consumer purchases a specific product of a specific seller from among the plurality of sellers, the specific seller sells from each of the plurality of sellers the economic benefits to be given to the consumer. Receiving input into a template provided by the broker for each product;
Providing product sales information of the plurality of seller products including the input economic benefit to the consumer on a sales page of the shopping mall, respectively;
Receiving the particular seller product and the at least one other seller product from the consumers among the provided products;
Providing information including contents of the economic benefit for each selected product to the consumer in a shopping cart page for confirming the details of the selected product; And
Granting the economic benefit corresponding to each of the selected products to the consumer for each of the selected products, and receiving payment from the consumer

E-commerce selling method comprising a.
The method of claim 1,
The economic benefit is

E-commerce sales method characterized in that the input received as a price discount for the particular product.
The method of claim 2,
In the above information,

And before and after the price discount for each selected product, a discount amount for each product, a total discount amount before and after the price discount for all the selected products, and price discount information for the total price discount amount.
The method of claim 1,

The template further includes the additional requirement that the economic benefit of the specific product is given to the consumer, and the content of the additional requirement is also input from the plurality of sellers, respectively.
The method of claim 4, wherein
The additional requirement is

And the number of products of the other seller that the consumer purchases at the same time as the specific product of the specific seller is greater than or more than a predetermined number.
The method of claim 4, wherein
The additional requirement is

E-commerce sales method characterized in that the total product price of the selected products including the particular product of the particular seller prior to granting the economic benefit is more than or over a certain amount.
The method of claim 4, wherein
The additional requirement is

E-commerce sales method characterized in that the ratio of the price of the specific product of the particular seller to the total product price of the selected products before granting the economic benefit is less than or less than a certain ratio.
The method of claim 4, wherein
The additional requirement is

E-commerce sales method, characterized in that the ratio of the price of the particular seller product of the total product price of the selected products before the economic gains fall in a specific ratio period.
The method of claim 1,
The economic benefit is

E-commerce sales method characterized in that the specific product is input to the template for each priority selected from the consumer.
10. The method of claim 9,
The economic benefits of each of the above rankings,

And a section in which the selection priority becomes larger toward the rear.
10. The method of claim 9,

The template further includes an additional requirement for a product having a higher priority than the specific product, to which the economic benefit of the specific product input for each of the selection priorities is given to the consumer. E-commerce selling method characterized in that each input from the seller.
The method of claim 11,
The additional requirement is

And the price of the other seller's products of at least some ranks in which the particular product of the particular seller takes precedence over the selected rank.
The method of claim 11,
The additional requirement is

And the ratio of the other seller's product price of at least a part of the ranking in which the particular product of the particular seller takes precedence over the selected rank is higher than or above a certain ratio with respect to the price of the specific product.
10. The method of claim 9,
When the economic benefit is entered as a discount rate or a discount rate for the specific product, the information according to the selection priority is

E-commerce sales method characterized in that the information provided according to the selection priority automatically calculated according to the maximum priority priority arrangement calculation method provided by the broker.
10. The method of claim 9,
When the economic benefit is entered as a price discount rate or a price discount amount for the specific product,

After the information is provided, the information according to the selection priority automatically calculated according to the maximum discount priority arrangement calculation scheme provided by the broker is further provided to the consumer, and the goods corresponding to the additionally provided information are provided to the consumer. E-commerce selling method further comprising the step of receiving from.
The method according to any one of claims 14 to 15,
The maximum discount priority arrangement calculation provided by the broker,

a) where the economic benefit is entered at a rate cut by ranking,

It corresponds to the rank of each commodity in all cases of <N * (N-1) * (N-2) * ... * 3 * 2 * 1> which can arrange the selected N commodities by rank The number of cases in which the price discount rate multiplied by the product price before the price discount grant of the product is calculated and summed by the number of cases, and constitutes the largest amount of the sum amount for each case. Compute the rank array corresponding to

b) if the economic benefit is entered as a price discount by rank,

It corresponds to the rank of each commodity in all cases of <N * (N-1) * (N-2) * ... * 3 * 2 * 1> which can arrange the selected N commodities by rank The price discount amount to be calculated by summing by the number of the case and summed up, and in a rank arrangement corresponding to the number of cases constituting the largest amount of the sum of the sum for each case

E-commerce sales method characterized in that the calculation.
The method according to any one of claims 4 to 11,

The additional requirement is also provided to the consumer on the sales page of the shopping mall;
The information further comprises the applied additional requirement,
And the information is calculated based on the additional requirement and provided to the consumer.
The method of claim 1,

And receiving, from the broker, a type and a range of the economic benefits to which each of the plurality of sellers can make the input before receiving the price discount.
The method according to any one of claims 4 to 11,

And receiving, from the broker, a type and range of the additional requirement for each of the plurality of sellers to make the input before receiving the additional requirement.
The method of claim 1,

Receiving deletion of a specific product among the selected products from the consumer on the shopping cart page; And
Providing the consumer with updated information after excluding the deleted product.

E-commerce selling method further comprising a.
10. The method of claim 9,

Receiving a change input of the selection priority of each product on the shopping cart page from the consumer; And
Providing the consumer with updated information according to the changed rank

E-commerce selling method further comprising a.
The method of claim 1,

Storing the information of the shopping cart page;
Receiving a new product from the consumer;
Displaying the newly selected product on the shopping cart page and providing the newly selected product to the consumer; And
Providing the consumer with the updated information including the added product

E-commerce selling method further comprising a.
The method according to any one of claims 20 to 22,

When the updated information is provided, providing information prior to the update together with the consumer; And
Receiving selection of products of specific information from the information before and after the update from the consumer

E-commerce selling method further comprising a.
The method of claim 21,

When the updated information is provided, providing information prior to the update together with the consumer; And
Receiving, from the consumer, products having the largest overall discount rate among the updated information and the information before the update;

E-commerce selling method further comprising a.
The method of claim 1,

And a step of the plurality of sellers modifying the contents of the economic benefit inputted from an administrator page.
The method according to any one of claims 4 to 11,

And a step of modifying, by the plurality of sellers, the content of the additional requirement entered on an administrator page.
The method of claim 1,

When receiving the payment, e-commerce selling method further comprises the step of receiving a certain incentive from the intermediary, the particular seller who has entered the economic profit.
The method of claim 27,
The incentive,

And the broker pays a part of the economic profit to be paid by the specific seller.
The method of claim 28,
The method by which the broker bears part of the economic benefit is

And the portion is deducted from a sales fee paid by the specific seller for the sale of the specific product.
The method of claim 27,
The incentive,

E-commerce sales method characterized in that the broker gives a predetermined discount in the sales commission for the particular product to be paid from the particular seller.
The method of claim 27,
The incentive,

E-commerce selling method characterized in that provided to the plurality of sellers specified in the template from the broker before the economic benefit.
The method of claim 27,
The incentive,

The e-commerce sales method characterized in that it is given only if it meets certain requirements determined by the broker.
33. The method of claim 32,
The above constant requirements,

E-commerce sales method characterized in that determined by the type or range of economic benefits for the particular product received from the particular seller.
The method according to any one of claims 4 to 11,

When receiving the payment, the e-commerce selling method further comprises the step of receiving a predetermined incentive from the broker for the particular seller input the additional requirements.
The method of claim 34, wherein
The incentive,

And the broker pays a part of the economic profit to be paid by the specific seller.
36. The method of claim 35 wherein
The method by which the broker bears part of the economic benefit is

And the portion is deducted from a sales fee paid by the specific seller for the sale of the specific product.
The method of claim 34, wherein
The incentive,

E-commerce sales method characterized in that the broker gives a predetermined discount in the sales commission for the particular product to be paid from the particular seller.
The method of claim 34, wherein
The incentive,

E-commerce selling method characterized in that provided to the plurality of sellers specified in the template from the broker before the additional requirements.
The method of claim 34, wherein
The incentive,

The e-commerce sales method characterized in that it is given only if it meets certain requirements determined by the broker.
The method of claim 39,
The above constant requirements,

E-commerce sales method characterized in that determined by the type or range of additional requirements for the particular product received from the particular seller.
In an electronic commerce where a seller deals directly with a consumer in a shopping mall provided by a broker,

When the consumer purchases at least one other seller product at the same time when the consumer purchases a specific product of a specific seller from among the plurality of sellers, an economic benefit to be given to the consumer by the specific seller for each specific product from each of the plurality of sellers A template of a shopping mall server provided by the broker for receiving an input;

A seller terminal for receiving and displaying the template from the plurality of sellers connected to the shopping mall server, receiving the economic benefit from the template, and receiving a correction input;

A merchandise sales information database for storing respective merchandise sales information including contents of the economic profit of the merchandise sold by each of the plurality of sellers for providing to the consumer on a sales page of the shopping mall;

A consumer terminal for displaying the product sale information to the consumer connected to the shopping mall server, receiving a selection of a product from the consumer, and receiving a payment for the selected product;

An information storage unit of the shopping mall server for storing information of the entire selected product including each of the selected product details and contents of the economic profit for each of the selected products;

A shopping cart page that receives a call from the consumer and displays the information; And

The payment execution unit of the shopping mall server granting the economic benefit corresponding to each of the selected products constituting the information to the consumer for each of the selected products and receiving payment from the consumer.

Electronic commerce system characterized in that comprises a.

Images