KR20100030006A - Advertisement offering method and system providing reward according to advertising traffic - Google Patents
Advertisement offering method and system providing reward according to advertising traffic Download PDFInfo
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- KR20100030006A KR20100030006A KR1020080088748A KR20080088748A KR20100030006A KR 20100030006 A KR20100030006 A KR 20100030006A KR 1020080088748 A KR1020080088748 A KR 1020080088748A KR 20080088748 A KR20080088748 A KR 20080088748A KR 20100030006 A KR20100030006 A KR 20100030006A
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- South Korea
- Prior art keywords
- advertisement
- weight
- unit time
- advertising
- traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
Disclosed are a method and a system for providing an advertisement that provides a reward according to advertisement traffic. The method of providing an advertisement may include: verifying an estimate of ad traffic for a unit time; confirming a bid input for the unit time from an advertiser; checking a measure of actual ad traffic for the unit time; Determining an advertising cost based on the measurement and the bid.
Description
Embodiments according to the present invention are related to an advertisement providing method and system for providing a compensation according to advertisement traffic.
Internet advertising is literally an advertisement using the Internet, and through the advertisement utilizing the advantages of the medium such as the Internet, a company can meet many consumers at a low cost and can immediately grasp the customer's response.
Such an internet advertisement may have different effects depending on the time zone even for the same time interval. For example, when the same advertisement is exposed during the day than at dawn, more users may be exposed during the same time. As such, since internet advertising has a possibility that the effect of the advertisement may vary depending on the time of exposure, it is difficult to easily predict the advertising effect according to the time of day, and there is a possibility that the actual effect is less than the expected advertising effect. do.
The present invention provides an advertisement providing method and system for determining an advertisement cost based on a measurement of actual advertisement traffic, an estimate of expected advertisement traffic, and a bid for a unit time input from an advertiser.
The present invention provides a method and system for providing an advertisement that can reduce the interval between the expected and actual effects of an advertisement that can occur according to the difference between the expected advertisement traffic and the actual advertisement traffic.
The present invention provides an advertisement providing method and system that can reduce the interval between the expected and actual effect of an advertisement by providing a reward to an advertiser when the measured value of the actual advertisement traffic is smaller than the estimated value of the expected advertisement traffic.
According to an embodiment of the present invention, an advertisement providing method includes: checking an estimate of advertisement traffic for a unit time, checking an input bid for the unit time from an advertiser, and measuring actual advertisement traffic for the unit time. And determining an advertising cost based on the estimated value, the measured value, and the bid.
According to an aspect of the present invention, the determining of the advertising cost comprises the step of calculating a weight according to the error between the estimated value and the measured value for the unit time, and reflecting the weight in the bid to ad exposure during the unit time Computing the optical ratio for.
According to an aspect of the present invention, the calculating of the weighted value according to the error may include calculating the ratio of the measured value to the expected value as the weighted value.
According to an aspect of the present invention, the method may include calculating a cost for the difference between the estimated value and the measured value for the unit time as the weight.
According to an aspect of the present invention, the weight due to the error may be reflected in the bid only if the measured value is smaller than the expected value.
Advertisement providing system according to an embodiment of the present invention is an estimate confirmation unit for confirming the estimated value of the advertising traffic for the unit time, a bid confirmation unit for confirming the bid input for the unit time from the advertiser, the actual for the unit time And a measurement confirmation unit for confirming a measurement of advertisement traffic, and an advertisement cost determination unit for determining an advertisement cost based on the expected value, the measurement value, and the bid.
According to an embodiment of the present invention, there is provided a method of providing advertisement, the method comprising: checking an estimate of advertisement traffic for a unit time, checking a measure of actual advertisement traffic for the unit time, and advertising traffic based on the estimate and the measure. Checking the compensation according to the under occurrence of the.
Advertisement providing system according to an embodiment of the present invention includes an estimate check unit for confirming the expected value of the advertising traffic for the unit time, a measurement check unit for confirming the measurement of the actual advertising traffic for the unit time and the expected value and the measured value And a reward check unit for checking a reward based on under-occurring advertisement traffic.
According to the present invention, the advertising cost may be determined based on a measurement of actual advertising traffic, an estimate of expected advertising traffic, and a bid for a unit time input from an advertiser.
According to the present invention, it is possible to reduce the interval between the expected and actual effect of the advertisement that can occur according to the difference between the expected advertising traffic and the actual advertising traffic.
According to the present invention, if the measurement of the actual advertising traffic is smaller than the expected value of the expected advertising traffic, the reward can be provided to the advertiser to reduce the interval between the expected and actual effects of the advertisement.
According to the present invention, rather than calculating the advertising cost according to the click of the advertisement, by calculating the advertising cost per unit time through the bid input according to the minimum bid determined based on the utility price per unit time of the advertising area, by the same user / group The problem of malicious clicks can be solved at the source.
Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
1 is a view for explaining an overview of the advertisement providing method according to an embodiment of the present invention.
Here, the
In this case, the bid price may be determined and input by the advertiser based on the estimated advertisement traffic, and the
2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system according to an embodiment of the present invention. In FIG. 2, the advertisement providing method will be described by describing a process in which each step is performed by the advertisement providing system.
In step S210, the advertisement providing system checks an estimate of advertisement traffic for a unit time. For example, when a day is classified into 144 unit times at 10 minute intervals, an estimate of advertisement traffic may be determined for at least one unit time of the 144 unit times, and the advertisement providing system may be The estimate of the traffic for the advertisement can be confirmed. Here, the advertisement traffic may be expressed using at least one of all information that can quantify the amount of advertisement provided, such as the number of advertisement impressions or page view for a predetermined time. That is, when the number of impressions of the advertisement is used to quantify the advertising traffic, the estimated number of impressions during the unit time may be calculated as the estimated value, and the advertisement providing system may check the calculated estimated number of impressions as the estimated value.
In step S220, the advertisement providing system checks the bid input for the unit time from the advertiser. That is, the advertiser may enter a bid for a unit time to expose the advertisement of the advertiser through the
In operation S230, the advertisement providing system determines an advertisement region for exposing the advertisement of the advertiser based on the bid. In this case, the advertisement providing system may determine, for example, the advertisement region so that the corresponding advertisement region is sold to the advertiser having the highest possible bid among the input bids. Here, the utility price can be calculated based on the advertisement history information for the advertisement area, and the advertisement history information can be measured for the advertisement area such as the number of clicks, the click price, the number of views, the number of impressions, and the number of product purchases. It may include at least one piece of information. That is, the utility value is a measure that can indicate utility information of the advertisement area at a corresponding time. For example, the lowest cost for using the advertisement area during the corresponding time may be used as the utility value. In addition, the advertiser may select the corresponding advertisement time during the desired unit time (for example, three unit time between 12:30 and 13:00 and four unit time between 15 and 15:40). The advertisement area may be purchased to expose its advertisement through the area. In this way, the purchase of the advertising area is made based on the time and the utility value according to the time, advertisers can efficiently obtain the advertising effect according to the reasonable price. The method of calculating the utility value will be described in more detail later.
In operation S240, the advertisement providing system exposes the advertisement of the advertiser through the determined advertisement area. For example, the advertisement may be exposed to the users in the user terminals through the corresponding advertisement areas of the advertisement areas exposed through at least one web page of the
In step S250, the advertisement providing system checks a measurement of actual advertisement traffic for the unit time. For example, when an impression of an advertisement is used to quantify the advertising traffic, the measurement may be measured as an impression of the advertiser's advertisement during the unit time. In this case, the advertisement providing system may check the measured number of impressions as the measured value.
In operation S260, the advertisement providing system determines an advertisement cost based on the estimated value, the measured value, and the bid. For example, the advertisement providing system may determine the advertisement cost so that the interval between the expected advertisement effect and the actual advertisement effect may be adjusted according to the difference between the estimated value and the measured value. In this case, the advertisement providing system may perform the step S261 and the step S262 in step S260 as shown in FIG. 2 to determine the advertisement cost.
In operation S261, the advertisement providing system calculates a weight according to an error between the expected value and the measured value for the unit time. In this case, the advertisement providing system may calculate a ratio of the measured value to the expected value as the weight. For example, when the measured value is' 80 'and the expected value is' 100', the weight according to the error may be calculated as '80 / 100 = 0.8 '.
Alternatively, the advertisement providing system may calculate the cost for the difference between the estimated value and the measured value for the unit time as the weight. For example, when the measured value for the unit time is' 80 'and the expected value is' 100', the cost corresponding to the difference '80 -100 = -20 'may be calculated as the weight. In this case, the cost of '-20' may be calculated through various criteria or methods. For example, the cost may be calculated through the same method as that of calculating the minimum bid.
In step S262, the advertisement providing system calculates an advertisement cost for an advertisement exposure during the unit time by reflecting the weight in the bid. Here, the weight may be reflected in the bid in different ways depending on the method of calculating the weight. For example, when the weight is calculated as a ratio of the measurement to the expected value, the weight may be reflected in the bid based on a multiplication operation, and the weight is a cost for the difference between the estimate and the measurement. In the calculated case, the weight may be reflected in the bid based on the addition operation. In addition, the weight due to the error may be reflected in the bid only if the measured value is smaller than the expected value. A method of applying the weight to the bid only when the measured value is smaller than the expected value will be described in more detail with reference to FIG. 5.
As such, when the advertisement providing method according to an embodiment of the present invention is used, the advertisement cost may be determined based on a measurement of actual advertisement traffic, an estimate of expected advertisement traffic, and a bid for a unit time input from an advertiser. Depending on the difference between the traffic and the actual advertisement traffic, it is possible to reduce the interval between the expected and actual effects of the advertisement. In addition, instead of calculating the advertising cost according to the click of the advertisement, the advertising cost is calculated per unit time through the average bid amount input according to the minimum bid determined based on the utility price per unit time of the advertisement area, thereby being malicious by the same user / group. The problem of clicks can be solved at the source.
3 is an example of a graph including information on an estimate and bid of advertising traffic. In
4 is an example of a graph that includes information about estimates of advertising traffic, measurements of actual advertising traffic, bids, and advertising costs. In
In this case, as described above, the weight according to the error may be reflected in the bid only when the measured value is smaller than the expected value. 5 is an example of a graph including information on a bid and an advertising cost. In
Hereinafter, an example of calculating the utility price based on the number of clicks and the unit price of the advertisement history information described above will be briefly described with reference to FIGS. 6 and 8.
FIG. 6 is a graph showing the click price according to the advertising area, FIG. 7 is a graph showing the number of clicks according to the advertising area, and FIG. 8 is a graph showing the utility price according to the advertising area. That is, in the
6 to 8, when the utility price for the advertisement area is determined, the advertisement providing system determines a minimum bid for the advertisement area based on the utility price, and sets a bid price based on the minimum bid from the advertiser. It can be input.
9 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention. The
The predicted
The
Here, the
The
The
The
Alternatively, the
The
As described above, using the advertisement providing system according to the present embodiment, the advertising cost may be determined based on the measurement of the actual advertising traffic, the estimated value of the estimated advertising traffic, and the bid for the unit time input from the advertiser. Depending on the difference between the ad traffic, it is possible to reduce the interval between the expected and actual effect of the advertisement. In addition, rather than calculating the advertising cost according to the click of the ad, by calculating the advertising cost per unit time through the average bid value entered according to the minimum bid determined based on the utility price per unit time of the advertising area, malicious clicks by the same user / group Can solve the problem of
10 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system according to the present embodiment. 10 illustrates the advertisement providing method by explaining a process in which each step is performed by the advertisement providing system.
In step S1010, the advertisement providing system checks an estimate of advertisement traffic for a unit time. For example, when a day is classified into 144 unit times at 10 minute intervals, an estimate of advertisement traffic may be determined for at least one unit time of the 144 unit times, and the advertisement providing system may be The estimate of the traffic for the advertisement can be confirmed. Here, the advertisement traffic may be expressed using at least one of all information that can quantify the amount of advertisement provided, such as the number of advertisement impressions or page views for a predetermined time. That is, when the number of impressions of the advertisement is used to quantify the advertising traffic, the estimated number of impressions during the unit time may be calculated as the estimated value, and the advertisement providing system may check the calculated estimated number of impressions as the estimated value.
In step S1020, the advertisement providing system checks a measurement of actual advertisement traffic for the unit time. For example, when an impression of an advertisement is used to quantify the advertising traffic, the measurement may be measured as an impression of the advertiser's advertisement during the unit time. In this case, the advertisement providing system may check the measured number of impressions as the measured value.
In operation S1030, the advertisement providing system checks a compensation for under-occurring advertisement traffic based on the expected value and the measured value. Here, the reward may include at least one reward among all rewards that can be provided to the advertiser under the effect of the advertising traffic caused by the occurrence of the advertising traffic, such as financial rewards, material rewards. That is, the advertisement providing system may check the reward in step S1030, and the confirmed reward may be provided to the corresponding advertiser.
Here, steps S1031 to S1034 illustrated in FIG. 10 may be included in step S1030 when a reward for reducing advertising costs is provided as a compensation for under-occurrence of the advertising traffic.
In step S1031, the advertisement providing system checks an advertisement cost for advertisement exposure during the unit time. In this case, the advertisement cost may be determined based on a bid input from an advertiser. For example, if a day is classified into 144 unit hours at 10 minute intervals, the advertiser inputs a bid of '1000 won' at a unit time of 12:30 to 12:40 of the 144 unit times. If so, the advertisement cost for the advertisement exposure during the unit time may be determined as '1000 won'.
In step S1032, the advertisement providing system compares the measured value with the expected value, and performs the step S1033 when the measured value is smaller than the expected value. The reward check step may be terminated. That is, the process may be terminated when the step S1010 is performed for the next unit time or when the unit time being processed is the last unit time.
In step S1033, the advertisement providing system determines a weight for the advertisement cost based on the measured value and the expected value. In this case, the advertisement providing system may calculate a ratio of the measured value to the expected value as the weight. For example, when the measured value is' 80 'and the expected value is' 100', the weight according to the error may be calculated as '80 / 100 = 0.8 '. Alternatively, the advertisement providing system may calculate the cost for the difference between the estimated value and the measured value for the unit time as the weight. For example, when the measured value for the unit time is' 80 'and the expected value is' 100', the cost corresponding to the difference '80 -100 = -20 'may be calculated as the weight. In this case, the cost of '-20' may be calculated through various criteria or methods.
In step S1034, the advertisement providing system applies the determined weight to the advertisement cost. Here, the weight may be applied to the advertisement cost in different ways according to the method of calculating the weight. For example, when the weight is calculated as a ratio of the measurement to the expected value, the weight may be applied to the advertising cost based on a multiplication operation, and the weight is calculated as the cost for the difference between the estimate and the measurement. In this case, the weight may be applied to the advertisement cost based on the addition operation.
11 is a block diagram illustrating an internal configuration of an advertisement providing system according to another exemplary embodiment of the present invention. The
The predicted
The
The
Here, when the advertisement
The advertisement
The
The
As such, when using the advertisement providing method or the advertisement providing system according to another embodiment of the present invention, according to the present invention, if the measurement of the actual advertisement traffic is smaller than the expected value of the expected advertisement traffic, the advertisement is provided by providing an advertisement to the advertiser. It can reduce the interval between the expected and actual effects of.
Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, file data, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.
Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .
1 is a view for explaining an overview of the advertisement providing method according to an embodiment of the present invention.
2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
3 is an example of a graph including information on an estimate and bid of advertising traffic.
4 is an example of a graph that includes information about estimates of advertising traffic, measurements of actual advertising traffic, bids, and advertising costs.
5 is an example of a graph including information on a bid and an advertising cost.
6 is an example of a graph showing a click price according to the advertisement area.
7 is an example of a graph showing the number of clicks according to the advertisement area.
8 is an example of a graph showing a utility value according to an advertisement area.
9 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.
10 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.
11 is a block diagram illustrating an internal configuration of an advertisement providing system according to another exemplary embodiment of the present invention.
<Explanation of symbols for the main parts of the drawings>
900: Ad serving system
910: expectation check unit
920: bid checker
930: measurement check unit
940: advertising fee determination unit
Claims (22)
Priority Applications (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080088748A KR20100030006A (en) | 2008-09-09 | 2008-09-09 | Advertisement offering method and system providing reward according to advertising traffic |
| US13/063,154 US20110251901A1 (en) | 2008-09-09 | 2009-09-09 | Method for auctioning and billing for search advertisement, system, and computer-readable recording medium |
| JP2011526809A JP2012502388A (en) | 2008-09-09 | 2009-09-09 | Method, system and computer-readable recording medium for auction and billing for search advertisements |
| PCT/KR2009/005108 WO2010030116A2 (en) | 2008-09-09 | 2009-09-09 | Method for auctioning and billing for search advertisement, system, and computer-readable recording medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080088748A KR20100030006A (en) | 2008-09-09 | 2008-09-09 | Advertisement offering method and system providing reward according to advertising traffic |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20100030006A true KR20100030006A (en) | 2010-03-18 |
Family
ID=42180050
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020080088748A KR20100030006A (en) | 2008-09-09 | 2008-09-09 | Advertisement offering method and system providing reward according to advertising traffic |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20100030006A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101049516B1 (en) * | 2010-10-29 | 2011-07-15 | 김수현 | Advertise exposure ranking management system and method using limit bidding |
| CN112801712A (en) * | 2021-02-09 | 2021-05-14 | 杭州网易再顾科技有限公司 | Advertisement putting strategy optimization method and device |
-
2008
- 2008-09-09 KR KR1020080088748A patent/KR20100030006A/en not_active Application Discontinuation
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101049516B1 (en) * | 2010-10-29 | 2011-07-15 | 김수현 | Advertise exposure ranking management system and method using limit bidding |
| CN112801712A (en) * | 2021-02-09 | 2021-05-14 | 杭州网易再顾科技有限公司 | Advertisement putting strategy optimization method and device |
| CN112801712B (en) * | 2021-02-09 | 2024-03-01 | 杭州网易再顾科技有限公司 | Advertisement putting strategy optimization method and device |
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