KR20100020190A - System for offering advertisement contents using user authentication and method thereof - Google Patents

System for offering advertisement contents using user authentication and method thereof Download PDF

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Publication number
KR20100020190A
KR20100020190A KR1020080078874A KR20080078874A KR20100020190A KR 20100020190 A KR20100020190 A KR 20100020190A KR 1020080078874 A KR1020080078874 A KR 1020080078874A KR 20080078874 A KR20080078874 A KR 20080078874A KR 20100020190 A KR20100020190 A KR 20100020190A
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KR
South Korea
Prior art keywords
user
advertisement content
statistical data
category
user authentication
Prior art date
Application number
KR1020080078874A
Other languages
Korean (ko)
Inventor
김민수
Original Assignee
(주)민인포
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Application filed by (주)민인포 filed Critical (주)민인포
Priority to KR1020080078874A priority Critical patent/KR20100020190A/en
Publication of KR20100020190A publication Critical patent/KR20100020190A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

The present invention relates to a system and method for providing advertisement content using user authentication, and more particularly, to provide an advertisement by selecting a category of a user that an advertiser wants to provide an advertisement based on statistical data generated according to the user's subscription information. Thus, advertisement contents can be provided according to the information of each user, and the advertisement contents can be provided only to the user who is the main target of the advertisement to maximize the effect of the advertisement and reduce the advertising cost. A provisioning system and method thereof are provided.

In the advertisement content providing method using the user authentication of the present invention, in the method for providing the advertisement content to the user connected through the user authentication, in the advertisement content providing system to determine whether the user using the user terminal connected via the network First step; If the user is not subscribed, performing a member registration to receive and store subscription information of the user; Generating and storing statistical data based on the stored subscription information; Receiving an advertisement request from an advertiser terminal and providing the statistical data to the advertiser terminal; A fifth step of receiving at least one category condition information selected based on the advertisement content and the statistical data from the advertiser terminal and storing the received advertisement content in association with the category condition information; A sixth step of connecting the user through user authentication with the user terminal; And a seventh step of comparing the category belonging to the subscription information of the connected user with the category condition received from the advertiser terminal, extracting the advertisement content associated with the corresponding category condition, and providing the same to the user terminal. have.

Description

System for providing advertisement contents using user authentication and method thereof {System for offering advertisement contents using user authentication and method

The present invention relates to a system and method for providing advertisement content using user authentication, and more particularly, to provide an advertisement by selecting a category of a user that an advertiser wants to provide an advertisement based on statistical data generated according to the user's subscription information. Thus, advertisement contents can be provided according to the information of each user, and the advertisement contents can be provided only to the user who is the main target of the advertisement to maximize the effect of the advertisement and reduce the advertising cost. A provisioning system and method thereof are provided.

In general, portal sites and shopping sites that provide services to users connected through the Internet output one or more advertisement windows to all connected users regardless of user authentication. In addition, an advertisement window may be displayed on a web page even after user authentication such as login is provided, and advertisement content is provided through a separate window window. This is because most advertisements are provided randomly without considering information or tastes of each user, and most users have a problem in that the effectiveness of advertisements is lowered by ignoring or blocking advertisements that are randomly output.

In addition, although the data transmission speed of the Internet has been improved in comparison with the past, when the user accesses the site, one or more advertisement windows are randomly outputted, thereby delaying the output time of the main page.

In order to solve the problems of the prior art as described above, the present invention provides an advertisement by selecting a category of a user that an advertiser wants to provide an advertisement based on statistical data generated according to the user's subscription information. System and method for providing advertisement contents using user authentication, which can provide appropriate advertisements according to the information, maximize the effectiveness of advertisements by providing advertisements only to users who are the main targets of advertisements, and reduce advertisement costs The purpose is to provide.

According to an aspect of the present invention, there is provided a method of providing advertisement content to a user connected through user authentication, comprising: a first step of determining whether a user who uses a user terminal connected through a network in an advertisement content providing system; If the user is not subscribed, performing a member registration to receive and store subscription information of the user; Generating and storing statistical data based on the stored subscription information; Receiving an advertisement request from an advertiser terminal and providing the statistical data to the advertiser terminal; A fifth step of receiving at least one category condition information selected based on the advertisement content and the statistical data from the advertiser terminal and storing the received advertisement content in association with the category condition information; A sixth step of connecting the user through user authentication with the user terminal; And comparing the category belonging to the subscription information of the connected user with the category condition received from the advertiser terminal, and extracting advertisement content associated with the corresponding category condition and providing the same to the user terminal. The advertisement content providing method used.

In addition, another object of the present invention is a system for providing advertising content to a user connected through user authentication, and confirms whether the user is registered, by performing a member registration of the unsubscribed user to receive the subscription information, A user authentication unit for performing user authentication of a subscribed user and providing user information connected through the user authentication to an advertisement content providing unit; Statistical data generation unit for generating statistical data based on the subscription information received at the time of user registration; A database for storing subscription information received through the user authentication unit, statistical data generated by the statistical data generator, and advertisement content received from an advertiser terminal; And an advertisement contents providing unit for providing the advertisement contents to a user terminal according to subscription information having a category corresponding to category condition information associated with the advertisement contents received from the advertiser terminal. Is achieved.

Therefore, the advertisement content providing system and method using the user authentication provides an advertisement by selecting the category of the user that the advertiser wants to provide the advertisement based on the statistical data generated according to the user's subscription information, Therefore, it is possible to provide a suitable advertisement and to maximize the effectiveness of the advertisement by providing the advertisement only to the user who is the main target of the advertisement, thereby reducing the advertising cost.

The terms or words used in this specification and claims are not to be construed as being limited to their ordinary or dictionary meanings, and the inventors may appropriately define the concept of terms in order to best describe their invention. It should be interpreted as meaning and concept corresponding to the technical idea of the present invention based on the principle that the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of providing advertisement contents using user authentication according to the present invention.

Referring to FIG. 1, when a user terminal accesses an advertisement content providing system according to an embodiment of the present invention through a wired or wireless network, it is checked whether a user who uses the corresponding user terminal is subscribed (S100), and when the user is not subscribed. Member registration is performed according to the user's consent (S110). In this case, the subscribed user performs user authentication such as login (S170), and provides advertisement content according to the subscription information of the corresponding user.

Advertising content providing method according to the present invention collects the subscription information such as the user's hobbies, product preferences, surveys, as well as basic details such as the user's name, gender, age, address, contact, occupation, etc. Done.

After the subscription is performed, the subscription information is collected, and statistical data is generated based on the subscription information, and the statistical data stored in the database is updated (S120).

The statistical data is data generated by calculating the number of users belonging to each category based on subscription information of subscribed users, and the category is preferably set according to the type of subscription information.

For example, in the case of the statistical data generated based on the age category among the subscription information, 300 of the 10-20s, 400 of the 20-30s, 200 of the 30-40s of the total 1000 users. , “40 ~ 50s” can be generated together with 100 people.In case of statistical data generated based on the address category, 200 of Seoul city, 100 of Gyeonggi-do and 100 of Gangwon-do are 100 of 1000 users. It can be created with 100 persons, Chungcheongbuk-do, 100 Chungcheongnam-do, 100 Gyeongsangbuk-do, 100 Gyeongsangnam-do, 100 Jeollabuk-do, and 100 Jeollanam-do.

In addition, it is preferable to include a detailed category item having one or more steps according to the category, and to generate statistical data according to each detailed category.

For example, the detailed category items of 200 users, which are statistical data based on the 'Seoul-si' category, among the statistical data generated based on the address category, are preferably 'gu', which is a sub-administrative unit of 'Seoul-si'. Generate a number of statistical data. In the same way, it is more preferable to generate statistical data according to 'dong' which is a sub-administrative unit of 'gu' and 'address' which is a sub-administrative unit of 'dong'.

In the method of providing advertisement content using user authentication according to the present invention, when generating statistical data based on the user's subscription information as in step S120, the user at the time of membership registration in step S110, so as not to violate the user's personal information infringement. It is preferable not to generate statistical data according to subscription information such as social security number, address information, contact information, etc., which are obtained from the user's consent.

By storing the statistical data generated as described above in the database, the statistical data previously stored in the database is updated. In the advertisement content providing method according to the present invention, whenever performing a subscription, it is preferable to generate statistical data reflecting the subscription information collected according to the subscription and immediately update the statistical data stored in the database.

Subsequently, when an advertisement request is received from an advertiser terminal or a server that wants an advertisement (S130), the advertisement content providing system provides the advertiser with statistical data stored in a database (S140).

The advertiser selects the desired category condition based on the provided statistical data, and transmits the selected category condition information and the advertisement content (S150).

For example, if the advertiser expects the target audience to advertise as 'man', '30's or 40's,' financial industry ', the gender category is' man ', the age category' 30's, 'finance business' You will be asked to select a job category.

As described above, according to the present invention, an advertisement content providing method using user authentication selects a category of a user who wants to provide an advertisement based on statistical data based on user's subscription information, thereby providing an appropriate advertisement for each user. The advertiser may maximize the effect of the advertisement by exposing the advertisement only to the user who is the target audience and may reduce the cost incurred by exposing the advertisement to the entire user.

The advertisement content generally has a format such as an image, a voice, or a video, and the advertisement content providing system may perform an appropriate modification or change to provide the received advertisement content to the user terminal.

 The advertisement content providing system stores the transmitted category condition information and advertisement content in a database (S160). At this time, each advertisement content received from the advertisers and stored in the database is stored in association with one or more category condition information transmitted together from the advertiser.

Thereafter, when a user accesses through user authentication such as login (S170), the category to which the user belongs is determined based on the user's subscription information stored in the database, and the category identified among the advertisement contents stored in the database. The advertisement content associated with the category condition corresponding to is extracted (S180).

The extracted advertisement content is transmitted to the connected user to provide an advertisement (S190).

According to an embodiment of the present invention, in the user authentication process of S170, a login method using a generally used ID and password is used, or preferably a user using the 'graphic OTP' of Patent No. 2007-20553 filed by the present applicant. Authentication method 'can be used.

2 is a block diagram of an advertisement content providing system using user authentication according to the present invention.

Referring to FIG. 2, the advertisement content providing system 100 using the user authentication according to the present invention includes statistical data based on the user authentication unit 110 for performing user authentication and subscription information received when a user registers. Statistical data generating unit 120 for generating, the database 130 for storing the subscription information, statistical data and advertising content and the advertising content providing unit 140 for providing the advertising content according to the connected user, It is composed.

The user authentication unit 110 confirms whether or not the user is registered, performs member registration of the unsubscribed user, and performs authentication of the subscribed user.

Advertising content providing system according to the present invention through the user authentication unit 110 membership registration, as well as basic details such as the user's name, gender, age, address, contact, occupation, etc., the user's hobbies, product preferences, questionnaires Subscription information such as survey is received from the user terminal 200.

In addition, the user authentication unit 110 provides the user's subscription information received at the time of membership registration to the statistical data generation unit 120.

In addition, when the user authentication unit 110 is connected through the authentication process, the user authentication unit 110 transmits the corresponding user information to the advertisement content providing unit 140, the advertisement content providing unit 140 to the corresponding user terminal 200. Provide advertising content.

The statistical data generating unit 120 is a means for generating statistical data by calculating the number of users belonging to each category based on the subscription information. The category is preferably set according to the type of the subscription information.

In addition, the statistical data generating unit 120 includes a detailed category item having one or more steps according to each category, and preferably generates statistical data according to each detailed category.

As described above, an embodiment of the statistical data generated by the statistical data generating unit 120 will be described with reference to FIG. 1.

The advertisement content providing system according to the present invention receives the user's consent at the time of membership registration in the user authentication unit 110 so as not to violate the user's personal information or knows the user's identity in the statistical data generation unit 120. It is preferable not to generate statistical data according to subscription information such as social security number, lowest level information of the address, and contact information.

The statistical data generated by the statistical data generating unit 120 is stored in the database 130, thereby updating the statistical data previously stored in the database 130.

The database 130 is used to store the statistical data generated by the subscription information storage unit 131 and the statistical data generation unit 120 for storing subscription information received through the user authentication unit 110 at the time of user registration. Statistical data storage unit 132 and the advertising content storage unit 133 for storing the advertising content received from the advertiser terminal / server 300.

Statistics data stored in the statistical data storage unit 132, the subscription information received from the user authentication unit 110 and the subscription of the existing members previously stored in the subscription information storage unit 131 according to the new user membership registration The statistical data generated by the statistical data generator 120 is updated based on the information.

In addition, in accordance with the advertisement request of the advertiser, the statistical data storage unit 132 transmits the stored statistical data to the advertiser terminal / server 300, and transmits the category condition information and the advertisement content selected by the advertiser to the advertisement content storage unit. Save to (133).

The advertisement content storage unit 133 is a means for storing the advertisement content received from the advertiser terminal / server 300, each advertisement content is associated with one or more category condition information transmitted together from the advertiser terminal / server 300 Stored.

The advertisement content providing unit 140 is a means for providing the advertisement content stored in the advertisement content storage unit 133 to the user terminal 200.

When the subscribed user accesses through the user authenticator 110, the user authenticator 110 transmits the connected user's information to the advertisement content provider 140 through the authentication process. The advertisement content providing unit 140 determines a category to which the user belongs based on the subscription information according to the user information received from the user authentication unit 110 among the subscription information of the user stored in the subscription information storage unit 131, and the advertisement. The advertisement content associated with the identified category condition among the advertisement content stored in the content storage unit 140 is extracted and transmitted to the user terminal 200.

Referring to an embodiment of the advertisement content providing system using the user authentication according to the present invention as described above, 'woman', '20 -30s', 'Seoul city', 'student', According to the subscription information that is 'movie viewing', statistical data according to each category of gender, age, address, occupation, and hobby are updated / stored. After that, save the movie advertisement contents and corresponding category conditions provided by the advertiser who lives in 'Seoul' and wants to provide movie advertisements to 'women' in their 20's and 40's who enjoy watching movies. In this case, the advertisement content corresponding to the category according to the user A's subscription information is searched for, and the advertisement content corresponding to the category condition is provided to the user A as described above.

Although the present invention has been shown and described with reference to the preferred embodiments as described above, it is not limited to the above embodiments and those skilled in the art without departing from the spirit of the present invention. Various changes and modifications will be possible.

1 is a flowchart illustrating a method for providing advertisement content using user authentication according to the present invention;

2 is a block diagram of an advertisement content providing system using user authentication according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: advertising content providing system 110: user authentication unit

120: statistical data generation unit 130: database

131: subscription information storage unit 132: statistical data storage unit

133: advertising content storage unit 140: advertising content provider

200: user terminal 300: advertiser terminal / server

Claims (12)

In the method for providing the advertising content to the user connected via user authentication, A first step of determining whether a user who uses a user terminal connected through a network is in the advertisement content providing system; If the user is not subscribed, performing a member registration to receive and store subscription information of the user; Generating and storing statistical data based on the stored subscription information; Receiving an advertisement request from an advertiser terminal and providing the statistical data to the advertiser terminal; A fifth step of receiving advertisement content and at least one category condition information from the advertiser terminal and storing the received advertisement content in association with category condition information; A sixth step of connecting the user through user authentication with the user terminal; And A seventh step of comparing the category belonging to the subscription information of the connected user with the category condition information received from the advertiser terminal, extracting the advertisement content associated with the corresponding category condition, and providing the same to the user terminal; Advertising content providing method using a user authentication comprising a. The method of claim 1, The subscription information is a method of providing advertisement content using user authentication including any one or more of gender, age, address, occupation, hobbies, preferences for each product line, and survey. The method of claim 2, wherein the third step, Method of providing advertisement content using user authentication to generate and store statistical data by calculating the number of users belonging to each category of subscription information based on the stored subscription information. The method of claim 3, wherein the third step, A method of providing advertisement content using user authentication for setting a detailed category item having at least one step according to each category of the subscription information, and generating and storing statistical data according to each detailed category. The method of claim 1, wherein in the second step, The membership registration, advertising content providing method using a user authentication to receive whether or not consent to provide the advertising content using the subscription information from the user terminal. The method of claim 1, The advertisement content is a method of providing advertisement content using a user authentication having at least one of a format of an image, voice and video. The method of claim 1, wherein the seventh step, A method of providing advertisement content using a user authentication for modifying or changing the received advertisement content and storing the modified or changed advertisement content in association with the category condition information. In a system for providing advertising content to a user connected through user authentication, Check whether the user is registered, perform membership registration of a non-subscribed user to receive subscription information, perform user authentication of a subscribed user, and transmit the user information connected through the user authentication to an advertisement content providing unit. A user authentication unit for providing; Statistical data generation unit for generating statistical data based on the subscription information received at the time of user registration; A database for storing subscription information received through the user authentication unit, statistical data generated by the statistical data generator, and advertisement content received from an advertiser terminal; And Ad content providing unit for providing the advertisement content to the user terminal according to the subscription information having a category corresponding to the category condition information associated with the advertisement content received from the advertiser terminal Advertising content providing system using a user authentication comprising a. The method of claim 8, The statistical data generation unit based on the subscription information advertising content providing system using a user authentication to calculate the number of users belonging to each category of subscription information to generate statistical data. The method of claim 9, The statistical data generating unit is advertising content providing system using the user authentication to generate the statistical data of the detailed category item having one or more steps according to each category of the subscription information. The method of claim 8, The database, A subscription information storage unit for storing the subscription information; A statistical data storage unit for storing the statistical data and transmitting the statistical data stored at the request of an advertiser to the advertiser terminal; And An advertisement content storage unit for storing the advertisement content received from the advertiser terminal in association with at least one category condition information. Advertising content providing system using a user authentication comprising a. The method of claim 12, The advertisement content providing unit compares the category belonging to the subscription information of the connected user information received from the user authentication unit with the category condition information received from the advertiser terminal, and extracts the advertisement content associated with the corresponding category condition information Ad content providing system using a user authentication provided to the user terminal.
KR1020080078874A 2008-08-12 2008-08-12 System for offering advertisement contents using user authentication and method thereof KR20100020190A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101457084B1 (en) * 2013-06-21 2014-11-04 김경모 Advertising method using a content
WO2016036050A1 (en) * 2014-09-01 2016-03-10 (주)카이소프트 Advertising method for procuring customers and expanding customer base by using content

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101457084B1 (en) * 2013-06-21 2014-11-04 김경모 Advertising method using a content
WO2016036050A1 (en) * 2014-09-01 2016-03-10 (주)카이소프트 Advertising method for procuring customers and expanding customer base by using content

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