KR20100000522A - Analysis system of online advertising impact and method thereof - Google Patents

Abstract

PURPOSE: An analysis system of online advertising impact and a method thereof are provided to analyze online advertisement impact using the number of viewing and clicking information. CONSTITUTION: A virtual telephone number is produced to map with a real telephone number(S102). A number monitor request message is transmitted to a service control system(S104). A call generation information for the virtual telephone number is received from a local exchange unit, the received call generation information is transmitted to an advertisement statistic server, and a request to connect a call from the virtual telephone number to the real telephone number is transmitted to the local exchange unit(S120,S122,S124). The advertisement statistic server counts and stores the received call generation information(S128).

Description

Analysis System of Online Advertising Impact and Method Thereof}

The present invention relates to an online advertising effect analysis system and method, and more particularly, to an online advertising effect analysis system and method for analyzing online advertising effects through call inflow.

The main method for estimating the cost of advertising on the Internet is based on impression (ad impression) and click through rate (CTR).

Impression represents the frequency of exposure of the advertisement, and click rate refers to the ratio of the number of clicks on the advertisement to the impression.

Most advertising costs are calculated based on the impression and click rate described above.

However, if a user clicks on an ad for fraudulent clicks, mistakes, or simple information retrieval, it is not possible to know how much the impression and click of the advertisement caused the purchaser's motivation to purchase.

To complement this, companies like Portal Tone have a business that calculates the cost of an ad by the number of times it is shown, the number of ad clicks, and the number of times a user sees an ad and clicks on the call using CTC (Click To Call). Doing.

However, the CTC is inconvenient to receive a phone number in order to connect to the advertisement, and it is impossible to measure the inflow of other calls such as a call that is not through the CTC exposed to the advertisement.

CTC cannot determine whether the telephone number entered by the user is correct when the user wants to answer the inquiry call through CTC, and damage may be caused by malicious input of another telephone number.

In order to solve this problem, the present invention is to provide an online advertising effect analysis system and method for analyzing the online advertising effect through the call flow.

According to an aspect of the present invention, an online advertisement effect analysis method includes: (a) receiving a virtual telephone number request message including a real telephone number from a portal and an advertisement company system; (b) when the advertisement statistics server receives the received virtual telephone number request message, generating a virtual telephone number mapped to the real telephone number and transmitting the generated virtual telephone number to the portal and advertisement company system; (c) generating, by the advertisement statistics server, a call routing request message for the virtual telephone number and a number monitor request message for controlling the virtual telephone number to be routed to the real telephone number; (d) the service control system receives the call call generation information for the virtual telephone number from the local exchange which receives and triggers the call signal of the virtual telephone number and transmits it to the advertisement statistics server, and at the virtual telephone number Requesting the local exchange to direct a call to the real telephone number; And (e) counting and storing the received call call generation information by the advertisement statistics server.

According to an aspect of the present invention, an online advertisement effect analysis method includes (a) an advertisement statistic server that receives an advertisement registration message including an advertisement telephone number and a trigger start time from a portal and an advertisement company system, and routes a call to the advertisement telephone number. Generating and transmitting a message to the service control system; (b) when the service control system receives the call routing control message, generating and transmitting a trigger time registration message for registering an advertisement posting time to a local exchange; (c) the local exchange registers the trigger time of the advertisement telephone number by receiving the trigger time registration message, and when a call signal of the advertisement telephone number is received after the trigger start time, the call of the advertisement telephone number. Triggering a signal to the service control system; And (d) receiving and storing call generation information corresponding to a call signal of the advertisement telephone number from the service control system.

An online advertisement effect analysis system according to a feature of the present invention receives a virtual telephone number request message including a real telephone number from a portal and an advertisement company system, generates a virtual telephone number mapped to the real telephone number, and the virtual telephone number. An advertisement statistics server for generating and transmitting a call routing request message for a number monitor request message for controlling routing from the virtual telephone number to the real telephone number; A local exchange triggering a call signal of the virtual telephone number upon receiving a call signal of the virtual telephone number; And when receiving the call routing request message and the number monitor request message and receiving a call signal of the virtual telephone number triggered from the local exchange, the real telephone number corresponding to the virtual telephone number in the routing table. And a service control system for searching and routing the virtual phone number to the real phone number, wherein the advertisement statistics server receives the call call generation information for the virtual phone number from the service control system. Characterized in that for storing.

With the above-described configuration, the present invention can expect the effect of analyzing the advertising effect on the Internet web site through the call flow.

The present invention can calculate the statistics on the incoming call in real time and analyze the effect of online advertising using information such as the frequency of advertisement exposure and clicks.

The present invention can be expected to be useful in analyzing the advertising effect and cost calculation on the Internet site of the local operator linked to the sales, food orders, flower delivery, etc. can be expected.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, “block”, etc. described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. It can be implemented as.

1 is a diagram schematically showing the overall configuration of the system for analyzing the effect of advertisements for analyzing the effects of online advertisements according to an embodiment of the present invention.

Hereinafter, a Public Switched Telephone Network (hereinafter referred to as 'PSTN') and Voice Over Internet Protocol (hereinafter referred to as 'VoIP') are used as English abbreviations.

Advertising effect analysis system according to an embodiment of the present invention includes a portal and advertising company system 100, advertising statistics server 200, intelligent network area 300 and VoIP application area 400. In addition, the PSTN-external network interworking gateway 310 connecting the SCP and the advertisement statistics server 200 and the VoIP-external network interworking connecting the application server (AS) 420 and the advertisement statistics server 200 are connected. Gateway 410, Signal Gateway / Trunk Gateway (SG / TG) for telephone connection and signal exchange between VoIP network and PSTN network, Plain Old Telephone Service (POTS) terminal 500 capable of voice call and VoIP terminal 600 It includes.

The intelligent network area 300 and the VoIP application area 400 provide an analysis service of an online advertisement effect, and the application server 420 is a service control point (hereinafter referred to as an 'SCP') 320. And an intelligent network switching system (Service Switch Point, hereinafter referred to as 'SSP') 330, and the soft switch 430 performs the same role as the local exchange 340. Therefore, hereinafter, the online advertisement effect analysis system and its method will be described with reference to the intelligent network region 300 for convenience of description.

Advertising effect analysis system according to the first embodiment of the present invention includes a portal and advertising company system 100, advertising statistics server 200, SCP 320, SSP and local exchange 340. In addition, it includes an advertisement statistics database 210 for storing call call generation information of a specific number and statistical data on call inflows, and a telephone service database 322 for storing subscriber information subscribed to an advertisement effect analysis service.

The portal and advertising company system 100 provides portals and advertising company sites to web users and publishes real phone numbers related to advertising to expose advertisements online.

The advertisement statistics server 200 receives the advertisement posting time associated with the advertisement from the portal and the advertisement company system 100 and informs the regional exchange 340 of the advertisement posting time through the SCP 320 and the SSP 330, and the local exchange. 340, SSP 330, SCP 320 receives the call generation information corresponding to the call signal of the real phone number to perform the call monitoring.

The advertisement statistics server 200 receives a call signal for the real phone number for each time zone and monitors the call before exposing the real phone number related to the advertisement online, and performs a call log of the real phone number. And statistical analysis by time zone through statistics.

In addition, the advertisement statistics server 200 receives a call call signal for the real phone number for each time zone and monitors the call before exposing the advertisement online, and after exposing the advertisement, the call call signal for the real phone number is time zone. By receiving each call and performing call monitoring, it analyzes the call generated by the advertisement and generates call inflow statistics.

The advertisement statistics server 200 receives the advertisement exposure time and whether the advertisement is clicked online from the portal and the advertisement company system 100, and the advertisement effect statistics on the advertisement exposure frequency and click frequency for each time period based on the call inflow statistics data. Generate data.

The SCP 320 receives a call routing request for the real phone number from the advertisement statistics server 200 and generates a trigger time registration message for registering the advertisement posting time, and transmits it to the SSP 330. Here, the trigger time registration message includes a real telephone number and a trigger start time.

When the SCP 320 receives the call signal of the real telephone number from the local exchange 340, the telephone service database 322 checks whether the real telephone number is subscribed to the advertisement effect analysis service, and if it is registered, Call call generation information corresponding to a call signal of the phone number is generated and transmitted to the advertisement statistics server 200.

The SSP 330 receives the trigger time registration message from the SCP 320 and transmits it to the local exchange 340, or transmits the triggered information from the local exchange 340 to the SCP 320.

When the local exchange 340 receives the trigger time registration message from the SSP 330, the local exchange 340 registers the trigger time of the real phone number and receives a call signal of the real phone number after the trigger start time. The call signal is transmitted to the SSP 330.

Advertising effect analysis system according to a second embodiment of the present invention includes a portal and advertising company system 100, advertising statistics server 200, SCP 320, SSP 330 and local exchange 340. In addition, the virtual telephone number mapping database 220 stores a pool of virtual telephone numbers mapped to real telephone numbers.

Portal and advertising company system 100 requests a virtual phone number matching the real phone number to the advertising statistics server 200, and receives a virtual phone number from the advertising statistics server 200 to display the virtual phone number associated with the advertisement To advertise online.

The advertising statistics server 200 requests the SCP 320 for call routing for the virtual phone number and number monitoring that controls the virtual phone number to be routed to the real phone number.

SCP 320 is requested to call routing and number monitoring for the virtual phone number, and set a real phone number matching the virtual phone number in the routing table, and upon receiving a call signal of the virtual phone number, the virtual phone number is assigned to the virtual phone number. The corresponding real phone number is retrieved from the routing table and the virtual phone number is controlled to be routed to the real phone number.

In addition, SCP 320 receives the call signal of the virtual phone number from the local exchange 340 generates the call call generation information for the virtual phone number and transmits it to the advertisement statistics server 200.

The SSP 330 transmits the information received from the SCP 320 to the local exchange 340, and transmits the triggered information received from the local exchange 340 to the SCP 320.

When the local exchange 340 receives the call call signal of the virtual phone number, it triggers the call call signal of the virtual phone number to the SSP 330.

The advertisement statistics server 200 receives the call call generation information for the virtual telephone number and stores it in the advertisement statistics database 210.

Next, the advertising effect analysis method for analyzing the online advertising effect will be described in detail with reference to FIGS. 2 and 3.

2 is a view for explaining the advertising effect analysis method according to a first embodiment of the present invention.

Portal and advertising company system 100 generates a virtual phone number request message including a real phone number and transmits to the advertising statistics server 200 (S100).

When receiving the virtual telephone number request message, the advertisement statistics server 200 generates a virtual telephone number that maps to the real telephone number included in the virtual telephone number request message (S102).

The advertisement statistics server 200 generates a call routing request message for the virtual telephone number and a number monitor request message for controlling the virtual telephone number to be routed to the real telephone number, and transmits it to the SCP 320 (S104).

At this time, SCP 320 sets a routing table for the virtual phone number corresponding to the real phone number (S106).

The advertisement statistics server 200 generates a routing control message for controlling to trigger a call signal of the virtual phone number and transmits it to the SCP 320 (S108).

When the SCP 320 receives the routing control message from the advertisement statistics server 200, the SCP 320 generates a trigger point registration message indicating the advertisement posting time and transmits it to the local exchange 340 through the SSP 330 (S110).

Subsequently, the advertisement statistics server 200 transmits the generated virtual telephone number to the portal and advertisement company system 100 (S112).

The portal and advertisement company system 100 exposes the virtual telephone number received from the advertisement statistics server 200 with the advertisement to the web users through the Internet website (S114).

When the local exchange 340 receives the trigger time registration message, when the call time signal is received by registering the trigger time by the virtual phone number, the local exchange 340 triggers the call call signal of the virtual phone number by the SSP 330 (S116 and S118). .

When the SCP 320 receives the call signal of the virtual phone number from the SSP 330, it transmits the call call generation information of the virtual phone number to the advertisement statistics server 200 and routes the real phone number corresponding to the virtual phone number. Search in the table and request to local exchange 340 via SSP 330 to route to the retrieved real phone number (S120, S122, S124).

Subsequently, the local exchange 340 attempts to connect a call to a real phone number, which is a real number, and performs a telephone connection between the purchaser terminal 120 serving as the calling terminal and the seller terminal 350 serving as the called terminal (S126).

The advertisement statistics server 200 stores the call generation information of the corresponding advertisement in which the virtual telephone number received from the SCP 320 is posted (S128).

3 is a view for explaining an advertising effect analysis method according to a second embodiment of the present invention.

The portal and advertisement company system 100 generates an advertisement posting registration message including an advertisement telephone number and a trigger start time point, and transmits it to the advertisement statistics server 200 (S200).

When receiving the advertisement registration registration message from the portal and advertisement company system 100, the advertisement statistics server 200 generates a call routing control message for the advertisement telephone number and transmits it to the SCP 320 (S202).

When the SCP 320 receives the call routing control message from the advertisement statistics server 200, the SCP 320 generates a trigger point registration message for registering the advertisement posting time and transmits it to the local exchange 340 through the SSP 330 ( S204, S206).

When the local exchange 340 receives the trigger time registration message from the SSP 330, after registering the trigger time of the advertisement phone number, and receiving a call signal of the advertisement phone number after the trigger start time, The call signal is triggered to the SCP 320 through the SSP (330) (S208, S210).

When the SCP 320 receives the call signal of the advertisement telephone number from the SSP 330, it generates call generation information of the advertisement telephone number and transmits it to the advertisement statistics server 200 (S212).

The advertisement statistics server 200 stores the call generation information of the advertisement telephone number received from the SCP 320 in the advertisement statistics database (S214).

 The embodiments of the present invention described above are not implemented only by the apparatus and / or method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention, a recording medium on which the program is recorded, and the like. Such implementations may be readily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is a diagram schematically showing the overall configuration of the system for analyzing the effect of advertisements for analyzing the effects of online advertisements according to an embodiment of the present invention.

2 is a view for explaining the advertising effect analysis method according to a first embodiment of the present invention.

3 is a view for explaining an advertising effect analysis method according to a second embodiment of the present invention.

Claims (6)

(a) the advertising statistics server receiving a virtual telephone number request message including a real telephone number from the portal and the advertising company system; (b) when the advertisement statistics server receives the received virtual telephone number request message, generating a virtual telephone number mapped to the real telephone number and transmitting the generated virtual telephone number to the portal and advertisement company system; (c) generating, by the advertisement statistics server, a call routing request message for the virtual telephone number and a number monitor request message for controlling the virtual telephone number to be routed to the real telephone number; (d) the service control system receives the call call generation information for the virtual telephone number from the local exchange which receives and triggers the call signal of the virtual telephone number and transmits it to the advertisement statistics server, and at the virtual telephone number Requesting the local exchange to direct a call to the real telephone number; And (e) counting and storing the received call call generation information by the advertisement statistics server; Online advertising effect analysis method comprising a. According to claim 1, In the step (d), When the service control system receives a routing control message for controlling the call call signal of the virtual telephone number from the advertisement statistics server, generating and transmitting a trigger time registration message indicating a time point of advertisement advertisement to a local exchange; Receiving, by the local exchange, the trigger time registration message and registering a trigger time, and when a call signal of the virtual telephone number is received, triggering a call signal of the virtual telephone number to the service control system; And The service control system generates call call generation information for the virtual telephone number and transmits the generated call call information to the advertisement statistics server, and retrieves the real telephone number corresponding to the virtual telephone number from a routing table to retrieve the real telephone number from the virtual telephone number. Requesting the local exchange to dial a number Online advertising effect analysis method comprising a. (a) receiving an advertisement registration registration message including an advertisement telephone number and a trigger start time from a portal and advertisement company system, and generating and transmitting a call routing message for the advertisement telephone number to a service control system; (b) when the service control system receives the call routing control message, generating and transmitting a trigger time registration message for registering an advertisement posting time to a local exchange; (c) the local exchange registers the trigger time of the advertisement telephone number by receiving the trigger time registration message, and when a call signal of the advertisement telephone number is received after the trigger start time, the call of the advertisement telephone number. Triggering a call signal to the service control system; And (d) receiving and storing call generation information corresponding to a call signal of the advertisement telephone number from the service control system by the advertisement statistics server; Online advertising effect analysis method comprising a. Receive a virtual telephone number request message including a real telephone number from portal and advertising company system, generate a virtual telephone number mapping to the real telephone number, and call routing request message for the virtual telephone number and the virtual telephone number. An advertisement statistics server for generating and transmitting a number monitor request message for controlling routing to the real telephone number; A local exchange triggering a call signal of the virtual telephone number upon receiving a call signal of the virtual telephone number; And When receiving the call routing request message and the number monitor request message and receiving a call signal of the virtual telephone number triggered by the local exchange, searching for a real telephone number corresponding to the virtual telephone number in a routing table; A service control system for routing the virtual telephone number to the real telephone number; And the advertisement statistics server stores the call call generation information when receiving the call call generation information on the virtual telephone number from the service control system. The method of claim 4, wherein The advertisement statistics server receives call call signals for the specific numbers for each time period and monitors calls before exposing the specific numbers related to the advertisements on the portal and the advertisement company site from the regional exchange having the incoming trigger function for the specific numbers. And, after posting the specific number on the portal and advertising company site, the call call signal for the specific number from the local exchange to perform the call monitoring for each time period characterized in that to analyze the call generated by the advertisement Online advertising effectiveness analysis system. The method of claim 5, The advertisement statistics server receives the advertisement exposure time and whether the advertisement is clicked online from the portal and the advertisement company system, and collects the advertisement effect statistics data corresponding to the advertisement exposure frequency and the click frequency for each time period based on the call generated by the advertisement. Online advertising effect analysis system, characterized in that the generation.

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