KR20090132242A - Method and system for inspecting advertisement - Google Patents

Abstract

PURPOSE: A method and a system for inspecting advertisement are provided to inspect products for advertisement by assigning inspection priority to the products. CONSTITUTION: An inspection rank is given to advertising products which is requested for inspection(S910). According to the given inspection rank as described above, the advertising products are inspected(S920). When the inspection rank is given, the inspection rank index about advertising product is calculated according to the weighted value about the inspection rank decision element. The inspection rank decision element comprises expected charge per click, keyword sales amount, and keyword exposure comparison click ratio.

Description

Ad inspection method and system {METHOD AND SYSTEM FOR INSPECTING ADVERTISEMENT}

The present invention relates to an advertisement inspection method and system, and more particularly, to an advertisement inspection method and system for assigning inspection priority to advertisement items requested for inspection and inspecting advertisement products according to inspection priority. .

In general, the search advertising system, as shown in FIG. 1, the advertiser purchases the advertisement product for each billing / area (S110), pays for the purchased advertisement product (S120), and checks whether the exposure to the paid advertisement product is appropriate. If there is no abnormality after the operation (S130), the advertisement product is posted on a search screen or a search result providing screen (S140).

In the conventional advertisement inspection method, as shown in FIG. 2, when receiving a inspection request for an advertisement for which payment has been completed (S210), the advertisement is assigned to the inspection officer (S220), and the inspection officer has a text or a connection URL of the advertisement. As described above, the inspection of various information related to the advertisement is performed (S230), and the inspection result is reflected (S240) so that only the advertisement passing the inspection is exposed, and the advertisement that does not pass the inspection is suspended or returned.

3 is a diagram illustrating an example of a search advertisement inspection assignment process.

Referring to FIG. 3, in the conventional search advertisement inspection assignment process, an administrator assigns an advertisement for inspection to an inspector to inspect a plurality of advertisements 310 (320). Ads 1, 2, 6, and 7 included in the first ad group 311 are assigned to the inspector A 331, and advertisements 3, 4, 8, and 9 included in the second group 312 are the inspector B 332. ), And the advertisements 5 and 10 included in the third group 313 are assigned to the examiner C 333. Each inspector registers the inspection result in the search advertisement system by inspecting the assigned advertisement within the inspection period determined from the registration date of the advertisement.

The conventional advertisement inspection method allocates advertisements to inspectors based on the registration date or time of the advertisements, and there is no processing priority among advertisements.

4 is a diagram illustrating an example of an amount of loss of advertisement reservation according to a conventional search advertisement allocation.

Referring to FIG. 4, the advertisement A has an estimated pay per click (PPC) of 400 won, a check request date of 08.1.1 10:00, and a check completion date of 08.1.1. Advertisement B has an estimated billing amount of 600 won per click, a request for inspection date of 08.1.1 11:30, and an inspection completion date of 08.1.1. Advertisement C has an estimated charge of $ 800 per click, a request for inspection date of 08.1.1 12:00, and a completion date of inspection of 08.1.2. Ad D has an estimated billing amount of 1,500 won per click, a request date of inspection 08.1.1 23:00, and a date of completion of inspection. Here, if all of the inspectionable days are completed within N days of the request date, the expected loss amount is an expected increase in sales that can be obtained when the advertisement C / D having a high advertisement price is first inspected and exposed to the advertisement A / B having a low advertisement price.

For example, assuming that Ad A / B / C / D is clicked 1000 times a day, the estimated loss caused by Ad C / D being reflected one day later than Ad A / B is expressed by Equation 1.

{PPC of Ad C + PPC of Ad D}} Clicks-{PPC of Ad A + PPC of Ad B} * Clicks = (1500 + 800) * 1000-(400 + 600) * 1000 = $ 130,000

As described above, when the inspection of the advertisement is delayed in the conventional advertisement inspection method, when the advertisement with a high advertisement price is exposed later than the advertisement with a low advertisement price, an expected loss amount is generated.

The present invention provides an advertisement inspection method and system for assigning inspection priority to advertisement items requested for inspection and inspecting advertisement products according to inspection priority.

In addition, the present invention receives the inspection request for the advertisement products, and assigns a inspection rank index for the advertisement items requested to be inspected according to a predefined inspection index element and weight, and according to the provided inspection rank index and the inspection date, the final Provide an advertisement inspection method and system for assigning an inspection rank and inspecting advertisement products according to the assigned final inspection ranking.

Advertising inspection method according to an embodiment of the present invention includes the step of assigning the inspection order for the advertisement items requested to inspect and inspecting the advertisement products in accordance with the given inspection ranking.

According to another aspect of the present invention, there is provided a method for inspecting advertisements, the method comprising: receiving a request for inspecting advertisement products, assigning a inspection rank index to the advertisement products according to a predefined inspection index element and weight; And assigning a final inspection rank according to an inspection rank index and a testable date, and inspecting the advertisement products according to the final inspection rank.

The advertisement inspection system according to an embodiment of the present invention includes an inspection ranking unit for assigning an inspection order to advertisement products requested to be inspected, and an advertisement inspection unit for inspecting advertisement products according to the provided inspection ranking.

According to another embodiment of the present invention, an advertisement inspection system includes an advertisement inspection request unit that receives a inspection request for advertisement products, and a inspection ranking index for the advertisement products according to a predefined inspection index element and weight. And a ranking index granting unit, a final inspection ranking granting unit for assigning a final inspection ranking according to the inspection ranking index and the inspection possible date, and an advertisement inspecting unit inspecting the advertisement products according to the final inspection ranking.

According to the present invention, it is possible to provide an advertisement inspection method and system for assigning inspection priority to advertisement products requested to be inspected and inspecting advertisement products according to the inspection priority.

In addition, according to the present invention, receiving the inspection request for the advertisement products, and assigns the inspection rank index for the advertisement items requested to be inspected according to the predefined inspection index elements and weights, and according to the inspection ranking index and the inspection date, the final It is possible to provide an advertisement inspection method and system for assigning an inspection ranking and inspecting advertisement products according to the final inspection ranking.

Hereinafter, an advertisement inspection method and system will be described in detail with reference to the accompanying drawings.

5 is a diagram illustrating an interlocking relationship between an advertiser terminal, a search advertisement system, and an advertisement inspection system according to the present invention.

Referring to FIG. 5, the advertiser terminal 510 may include cost per click (CPC) / cost per millennium (CPM) / region, etc. according to a search advertisement service provided by a search advertisement system 530 connected through a communication network 520. The same billing / area-based advertising product is purchased at the request of the advertiser. The advertiser pays advertising costs for the purchased advertising products according to various payment methods such as card, cash or business money charging.

The search advertisement system 530 requests the inspection of the advertisement products for which payment is completed to the advertisement inspection system 540 linked with the communication network 520.

Then, the advertisement inspection system 540 assigns the inspection order to the advertisement items requested for inspection from the search advertisement system 530 interworking through the communication network 520, and the advertisement products according to the granted inspection rank. Perform a check on. That is, the advertisement review system 540 may estimate the amount per click, the advertiser daily budget, the advertiser total account amount, the quality index, or the like for the advertisement products requested to be inspected from the search advertisement system 530 linked through the communication network 520. The rank index is assigned using various check rank index elements such as check allocation logic.

In addition, the advertisement inspection system 540 inspects the advertisement products according to the inspection ranking determined by the ranking index. That is, the advertisement inspection system 540 inspects various kinds of information related to the advertisement products, such as a text or a link URL of the advertisement for the advertisement products, according to the inspection rank.

The advertisement inspection system 540 notifies the search advertisement system 530 of the inspection result of the advertisement products through the communication network 520.

Then, the search advertisement system 530 is notified of the inspection result for the advertisement products from the advertisement inspection system 540 through the communication network 520. Then, the search advertisement system 530 posts the advertisement product that passed the inspection in the designated advertisement region according to the inspection result.

Meanwhile, when the advertisement inspection system 540 capable of providing an advertisement service separately from the search advertisement system 530 receives a inspection request for the advertisement products purchased from the advertiser terminal 510 through the communication network 520, the inspection request After assigning the inspection rank to the advertisement products, and performing the inspection on the advertisement products according to the assigned inspection rank, the advertisement products that can be displayed as a result of the inspection are to be placed in the advertisement area determined by the advertisement service. It may be.

6 is a view showing the configuration of the advertisement inspection system according to an embodiment of the present invention.

Referring to FIG. 6, the advertisement inspection system 600 according to an embodiment of the present invention includes an inspection ranking unit 610 and an advertisement inspection unit 620.

The inspection rank assigning unit 610 assigns inspection rankings to the advertisement products requested to be inspected. That is, the inspection ranking unit 610 receives a inspection request for the advertisement products which have been paid by the advertiser, and assigns a inspection rank to the inspection request advertisement products.

The inspection rank assigning unit 610 assigns a inspection rank index for the advertisement products according to the weight of the inspection ranking determining element. The inspection ranking factor may include a pay per click, a keyword sales amount, an advertising cost, a quality index that induces a click, or a click through rate of keyword impressions.

For example, the inspection rank assigning unit 610 may assign a inspection rank by calculating a inspection rank index for the advertisement products according to the weight of the inspection ranking determining element as shown in Equation 2.

α * ( PPC ) + β * ( Keyword Daily Sales ) + γ * ( Advertiser Day Budget ) + δ * (quality index) + ε * (keyword CTR) + ζ * (5-verification date)

Here, each weight (α, β, γ, δ, ε, ξ) may be determined according to the importance of the inspection ranking factor.

8 is a diagram illustrating an example of calculating an advertisement inspection rank index according to the present invention.

Referring to FIG. 8, Ad A has an estimated PPC of 400, a keyword daily sales of 3,000,000, an advertiser daily budget of 100,000, a quality index of 2.8, a keyword CTR of 0.13, and a valid date of Since the check rank index (α * 400 + β * 3000000 + γ * 100000 + δ * 2.8 + ε * 0.13 + ζ * 2) calculated by Equation 2 is 15.28.

Ad B has an estimated PPC of 600, a keyword daily turnover of 4,000,000, an advertiser daily budget of 150,000, a quality index of 1.7, a keyword CTR of 0.08, and a valid day of checks. The check rank index (α * 600 + β * 4000000 + γ * 150000 + δ * 1.7 + ε * 0.08 + ζ * 4) calculated by this is 13.80.

Ad C has an estimated PPC of 800, a keyword daily turnover of 5,500,000, an advertiser daily budget of 200,000, a quality index of 3.3, a keyword CTR of 0.11, and a validity of 5 days. The check rank index (α * 800 + β * 5500000 + γ * 200000 + δ * 3.3 + ε * 0.11 + ζ * 0) calculated by this is 18.21.

Ad D has an estimated PPC of 1,500, a keyword daily sales of 10,000,000, an advertiser daily budget of 230,000, a quality index of 5.0, a keyword CTR of 0.14, and a validity date of 5 days. The check rank index calculated by (α * 1500 + β * 10000000 + γ * 230000 + δ * 5.0 + ε * 0.14 + ζ * 0) is 20.30.

In addition, the inspection ranking unit 610 may assign the inspection ranking to the advertisement products within the predetermined period of the inspection possible date. In addition, the check rank assigning unit 610 may assign the priority check rank according to the rank index in the same rank group. For example, according to the ranking index calculated as shown in FIG. 8, when the predetermined period is 1 day according to the principle of first inspecting the ad within a predetermined period of the order or the validity of the advertisement D> Ad C> Ad A> Ad B In this case, the inspection ranking assigning unit 610 first assigns the inspection ranking to the advertisement products having the inspection possible date within one day, so that the inspection ranking is given in the order of advertisement A> advertisement D> advertisement C> advertisement B. Can be.

In addition, the inspection ranking unit 610 assigns a final inspection ranking for the advertisement products according to the ranking index. That is, the inspection ranking unit 610 assigns a final inspection ranking for the advertisement products according to the inspection period date or the ranking index reflecting the inspection index.

In addition, the inspection ranking unit 610 may assign the highest priority inspection ranking according to the final inspection ranking when allocating the advertisement products to the inspector.

The advertisement inspecting unit 620 inspects the advertisement products according to the provided inspection ranking. The advertisement inspecting unit 620 may inspect the advertisement products according to the given highest priority. For example, the advertisement inspecting unit 620 may inspect various information related to the advertisement products, such as a text or a link URL of the advertisement for the advertisement products according to the inspection rank.

As such, the advertisement inspection system 600 according to an embodiment of the present invention may assign inspection priority to the advertisement products requested to be inspected and inspect the advertisement products according to the inspection priority.

7 is a view showing the configuration of the advertisement inspection system according to another embodiment of the present invention.

Referring to FIG. 7, the advertisement inspection system 700 according to another embodiment of the present invention includes an advertisement inspection request unit 710, a inspection rank index grant unit 720, a final inspection rank grant unit 730, and an advertisement inspector. 740 and the ad serving unit 750.

The advertisement inspection request unit 710 receives a inspection request for advertisement products. That is, the advertisement inspection request unit 710 receives a inspection request for the advertisement products for which payment is completed by the advertiser.

The inspection rank index assigning unit 720 assigns a inspection rank index to the advertisement products according to a predefined inspection index element and weight. The inspection index element may include a pay per click, a keyword sales amount, an advertising cost, a quality index that induces a click, or a click through rate of keyword impressions.

The final inspection rank assigning unit 730 assigns a final inspection rank according to the inspection rank index and the inspection possible date. That is, the final inspection priority assigning unit 730 assigns the highest priority to the advertisement products according to the final priority.

The advertisement inspecting unit 740 inspects the advertisement products according to the final inspection ranking. For example, the advertisement inspecting unit 620 may inspect various information related to the advertisement products, such as a text or a link URL of the advertisement for the advertisement products according to the final inspection rank. Also, the advertisement inspecting unit 740 preferentially inspects the advertisement products to which the highest priority is given.

The advertisement placement unit 750 preferentially places the inspected advertisement products in an advertisement area. For example, the advertisement display unit 750 may preferentially place the preferentially inspected advertisement products in each predetermined advertisement region.

As such, the advertisement inspection system 700 according to another embodiment of the present invention receives the inspection request for the advertisement products, and calculates the inspection rank index for the advertisement products requested to be inspected according to the predefined inspection index element and the weight. The final inspection rank may be assigned according to the assigned inspection rank index and the inspection possible date, and the advertisement products may be inspected according to the final inspection rank.

9 is a view showing the flow of the advertisement inspection method according to an embodiment of the present invention.

Referring to FIG. 9, in operation S910, the advertisement inspection system 600 assigns inspection rankings to advertisement products requested to be inspected. That is, in step S910, the advertisement inspection system 600 receives a inspection request for the advertisement products that have been paid by the advertiser, and assigns a inspection rank to the inspection request advertisement products.

In operation S910, the advertisement inspection system 600 may further include calculating a inspection rank index for the advertisement products based on the weight of the inspection ranking determining element. In this case, the inspection ranking factor may include a pay per click, a keyword sales amount, an advertising cost, a quality index that induces a click, or a click through rate of the keyword exposure. For example, in step S910, the advertisement inspection system 600 calculates a inspection rank index for the advertisement products according to the weight of the inspection ranking determining element as shown in Equation 2.

In addition, in step S910, the advertisement inspection system 600 may assign inspection priority to advertisement products having a validity of the inspection date within a predetermined period. For example, when the advertisement products are in the same ranking group, in step S910, the advertisement inspection system 600 may assign the inspection priority level to the advertisement products according to the calculated inspection ranking index.

In addition, in step S910, the advertisement inspection system 600 gives a final inspection rank for the advertisement products according to the ranking index. That is, in step S910, the advertisement inspection system 600 gives a final inspection rank for the advertisement products according to the inspection ranking in which the inspection date or the ranking index of the advertisement products is reflected.

In addition, in step S910, when the advertisement inspection system 600 allocates the advertisement products to the inspector, the advertisement inspection system 600 may assign the highest inspection priority according to the final inspection priority.

In step S920, the advertisement inspection system 600 inspects the advertisement products according to the given inspection ranking. For example, in operation S920, the advertisement inspection system 600 may inspect various pieces of information related to the advertisement products, such as a text or a link URL of the advertisement for the advertisement products, according to the inspection rank. . In operation S920, the advertisement inspection system 600 inspects the advertisement products according to the given highest priority.

As such, the advertisement inspection method according to an embodiment of the present invention may assign inspection priority to the advertisement products requested to be inspected, and inspect the advertisement products according to the inspection priority.

10 is a view showing the flow of the advertisement inspection method according to another embodiment of the present invention.

Referring to FIG. 10, in operation S1010, the advertisement inspection system 700 receives a inspection request for advertisement products. That is, in step S1010, the advertisement inspection system 700 receives a inspection request for advertisement products for which payment is completed by the advertiser.

In step S1020, the advertisement inspection system 700 assigns a inspection rank index for the advertisement products according to a predefined inspection index element and weight. The inspection index element may include a pay per click, a keyword sales amount, an advertising cost, a quality index that induces a click, or a click through rate of keyword impressions.

In step S1030, the advertisement inspection system 700 assigns a final inspection ranking according to the inspection ranking index and the inspection possible date. In operation S1030, the advertisement inspection system 700 may assign the highest priority to the advertisement products according to the final priority.

In step S1040, the advertisement inspection system 700 inspects the advertisement products according to the final inspection rank. For example, in operation S1040, the advertisement inspection system 700 may preferentially inspect the advertisement products to which the highest priority is given.

In step S1050, the advertisement inspection system 700 preferentially places the inspected advertisement products in the advertisement area. For example, in operation S 1050, the advertisement inspection system 700 may preferentially publish the preferentially inspected advertisement products in each predetermined advertisement region.

As such, the advertisement inspection method according to another embodiment of the present invention receives the inspection request for the advertisement products, and assigns a inspection rank index for the advertisement products requested to be inspected according to a predefined inspection index element and weight, The final inspection rank can be given according to the assigned inspection rank index and the inspection possible date, and the advertisement products can be inspected according to the final inspection rank.

Meanwhile, the advertisement inspection method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

1 is a diagram illustrating an example of a search advertisement purchase and exposure process in a general search advertisement system.

2 is a diagram illustrating an example of a search advertisement inspection process in a general search advertisement system.

3 is a diagram illustrating an example of a search advertisement inspection assignment process.

4 is a diagram illustrating an example of an amount of loss of advertisement reservation according to a conventional search advertisement allocation.

5 is a diagram illustrating an interlocking relationship between an advertiser terminal, a search advertisement system, and an advertisement inspection system according to the present invention.

6 is a view showing the configuration of the advertisement inspection system according to an embodiment of the present invention.

7 is a view showing the configuration of the advertisement inspection system according to another embodiment of the present invention.

8 is a diagram illustrating an example of calculating an advertisement inspection rank index according to the present invention.

9 is a view showing the flow of the advertisement inspection method according to an embodiment of the present invention.

10 is a view showing the flow of the advertisement inspection method according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

510: advertiser terminal

520: network

530: search advertising system

540, 600, 700: Advertising Inspection System

610: check ranking unit

620, 740: Advertising inspector

710: advertisement inspection request unit

720: check rank index grant unit

730: final inspection rank grant unit

740: Ad serving

Claims (25)

Assigning an inspection rank to the advertisement products requested to be inspected; And Inspecting advertisement products according to the assigned inspection order Advertising inspection method comprising a. The method of claim 1, The step of assigning the inspection rank for the advertisement items requested for inspection, And calculating a check ranking index for the advertisement products according to the weight of the check ranking determining element. The method of claim 2, The inspection ranking factor, A method of inspecting ads that includes pay per click, keyword sales, advertising costs, quality indexes that drive clicks, or click through rates. The method of claim 2, The step of assigning the inspection rank for the advertisement items requested for inspection, Advertising inspection method for assigning the final inspection ranking for the advertisement products in accordance with the ranking index. The method of claim 4, wherein The step of assigning the inspection rank for the advertisement items requested for inspection, And a final inspection order for the advertisement products according to the inspection order in which the inspection possible date and the ranking index of the advertisement products are reflected. The method of claim 5, The step of assigning the inspection rank for the advertisement items requested for inspection, Advertising inspection method for assigning the inspection priority to the advertisement products within the period of the inspection possible date. The method of claim 5, The step of assigning the inspection rank for the advertisement items requested for inspection, The advertisement inspection method of assigning the highest priority according to the final inspection order when assigning the advertisement products to the inspector. The method of claim 6, Assigning a ranking of the inspected advertisement products And when the advertisement products are in the same ranking group, the inspection priority level of the advertisement products according to the ranking index. The method of claim 7, wherein Inspecting the advertisement products according to the assigned inspection order, Advertising inspection method for inspecting the advertisement products in accordance with the given priority. Receiving a request for inspecting advertisement products; Assigning an inspection rank index for the advertisement products according to a predefined inspection index element and a weight; Assigning a final inspection rank according to the inspection rank index and the inspection possible date; And Inspecting the advertisement products according to the final inspection order Advertising inspection method comprising a. The method of claim 10, The step of assigning the final inspection rank, Assigning the highest priority to the advertisement products according to the final priority, Inspecting the advertisement products according to the final inspection order, Advertising inspection method for inspecting the advertisement products to which the highest priority is given first. The method of claim 11, The advertisement inspection method further comprises the step of preferentially placing the inspected advertising products in the advertising area. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 12 is recorded. An inspection rank assigning unit for assigning an inspection order to the advertisement products requested to be inspected; And An advertisement inspecting unit inspecting advertisement products according to the provided inspection ranking Advertising product inspection system comprising a. The method of claim 14, The inspection rank grant unit, Advertising product inspection system for assigning the inspection ranking index for the advertisement products in accordance with the weight for the inspection ranking determining element. The method of claim 15, The inspection ranking factor, Ad review system that includes estimated pay per click, keyword sales, advertising costs, quality indexes that drive clicks, or click through rates. The method of claim 15, The inspection rank grant unit, Ad review system for assigning the final inspection ranking for the advertising products in accordance with the ranking index. The method of claim 15, The inspection rank grant unit, And a final inspection order for the advertisement products according to the inspection order in which the inspection possible date or the ranking index of the advertisement products is reflected. The method of claim 18, The inspection rank grant unit, Advertising inspection system for assigning the inspection priority to the advertisement products within the period of the inspection possible date. The method of claim 18, The inspection rank grant unit, Advertisement inspection system for assigning the highest priority according to the final inspection order when assigning the advertisement products to the inspector. The method of claim 19, The inspection rank grant unit, And when the advertisement products are in the same ranking group, an advertisement inspection system for assigning inspection priority levels to the advertisement products according to the ranking index. The method of claim 20, The advertising inspector, Advertising inspection system for inspecting the advertisement products in accordance with the given priority. An advertisement inspection request unit receiving a inspection request for advertisement products; A inspection rank index assigning unit for assigning a inspection rank index to the advertisement products according to a predefined inspection index element and a weight; A final inspection rank assigning unit for assigning a final inspection rank according to the inspection rank index and the inspection possible date; And An advertisement inspecting unit inspecting the advertisement products according to the final inspection order Advertising inspection system comprising a. The method of claim 23, wherein The final inspection rank grant unit, Assigning the highest priority to the advertisement products according to the final priority, The advertising inspector, Advertising inspection system that preferentially inspects the advertisement products given the highest priority. The method of claim 24, The advertisement inspection system further includes an advertisement display unit that preferentially places the inspected advertisement products in an advertisement area.

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