KR20090127988A - Method and system for disclosing advertisement using analysis of internet surfing - Google Patents

Abstract

PURPOSE: An advertisement exposure method and system using an Internet surfing analysis are provided to analyze packets transmitted from a user terminal and select the exposure of advertisement and advertisement contents to expose, thereby providing selectively the advertisement to the user terminal. CONSTITUTION: An advertisement contents system receives user terminal packets from a user terminal(S105,S110). The user terminal packets include a connection request for a target site. The advertisement contents system analyzes the user terminal packets(S115). The advertisement contents system transmits advertisement control packets to the user terminal(S130). The advertisement control packets include information about the advertisement contents. After the advertisement contents are displayed with advertisement control packets, the user terminal is controlled to re-directed to the target site(S135-1~S160).

Description

Ad exposure method and system using internet surfing analysis {METHOD AND SYSTEM FOR DISCLOSING ADVERTISEMENT USING ANALYSIS OF INTERNET SURFING}

The present invention relates to a method and system for exposing advertisements to Internet users, and more particularly, to pre-determined advertisements when Internet users attempt to access specific uniform resource locators (URLs) or uniform resource identifiers (URIs). And a method and system for exposing the to a user's terminal.

With the recent widespread use of the Internet, the Internet has become an indispensable necessity not only in social life but also in family life. For this reason, the effect of advertising through the Internet is taking a greater weight.

Most of the conventional internet advertisements use a banner advertisement technique. That is, when an internet user clicks on an advertisement banner displayed on the screen, an advertisement still screen is displayed or the homepage of the advertiser company is displayed on the screen. Since such banner advertising techniques do not attract the interest or interest of Internet users and provide various information, their effectiveness is gradually decreasing.

In order to solve the problems of the conventional banner advertising technique, a multimedia video advertisement in which a video and music are combined is recently used. A multimedia video advertisement is an advertisement technique that displays a banner for a video advertisement on a screen and displays a multimedia video advertisement in which video and music are combined when an internet user clicks a banner for a video advertisement.

Since such conventional banner advertisements or multimedia video advertisements are displayed together with other contents on a portion of the screen, Internet users are likely to pass by without seeing the advertisements unless they are of interest to the Internet users themselves. In this regard, a banner advertisement or a multimedia video advertisement that occupies a portion of the conventional screen has a problem in that an Internet user does not have an effect of only paying attention to the displayed advertisement.

Korean Patent Laid-Open Publication No. 2002-13047 of the prior art discloses a configuration that discounts a communication fee to a user who has subscribed to an advertisement exposure, but adopts a configuration in which a user visits a specific homepage and clicks an advertisement after membership authentication. There is a problem that requires the hassle of a separate mouse click.

An embodiment of the present invention is to provide a method and system for identifying a predetermined Internet content or a predetermined advertisement content to the user terminal when the user terminal wants to access a search result using a specific Internet site or a specific search query. .

In addition, an embodiment of the present invention is to minimize the load of the advertising content system for the exposure of the advertising content in order to quickly process the analysis of the packet of the user terminal in the advertising content system.

As a technical means for achieving the above-described technical problem, a first aspect of the present invention (a) receiving a user terminal packet including a request for access to the target site from the user terminal, (b) receiving the user terminal packet And (c) transmitting, to the user terminal, an advertisement control packet including information on advertisement content, based on the result of the analyzing and (c) the result of step (b). The present invention may provide an advertisement exposure method using an internet surfing analysis that may be controlled to display the advertisement content and then redirect to the target site.

In addition, a second aspect of the present invention includes a switch for receiving a connection request to a target site from a user terminal and an advertisement content system for receiving the connection request from the switch to generate an advertisement control packet and transmit the advertisement to the user terminal. The user terminal may provide an advertisement exposure system using internet surfing analysis, which may be controlled to be redirected to the target site after displaying the advertisement content by the advertisement control packet.

In addition, a third aspect of the present invention is to generate a control packet for advertising including information on the advertisement content based on the packet analysis unit for analyzing the user terminal packet received from the user terminal and the packet analysis unit; And a control packet generation unit, wherein the user terminal packet includes information of the user terminal and information of a target site to be accessed, and the user terminal displays the advertisement content by the control packet for advertisement and then displays the information on the target site. An advertisement content system for providing advertisement content to a user terminal that may be controlled to be redirected may be provided.

According to the above-described problem solving means of the present invention, by analyzing the packet transmitted from the user terminal, it is possible to select whether to expose the advertisement and the advertisement content to be exposed to provide to the user terminal.

In addition, according to the above-described problem solving means of the present invention, since the exposure of the advertising content is performed by the control packet for the advertisement transmitted to the user terminal, to minimize the load (load) of the advertising content system to quickly analyze the user terminal packet can do.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a block diagram illustrating a configuration of an advertisement exposure system using internet surfing analysis according to an embodiment of the present invention.

The user terminal 100 generates information on a uniform resource locator (URL) or uniform resource indentifier (URI) to be accessed and transmits the information to the switch 200 to request access to the target URL or URI. In addition, the user terminal 100 receives an advertising control packet from the advertising content system 300, and displays the advertising content for a predetermined time using the information included in the received advertising control packet and redirects it to the destination site 400. You can lect, that is, reconnect.

The access request transmitted by the user terminal 100 may be performed by transmitting a packet including information on the target site to the switch 200.

The user terminal 100 may include a terminal capable of a wired or wireless Internet such as a PC, a notebook computer, an ultra mobile PC (UMPC) or a mobile phone.

The switch 200 receives information of a uniform resource locator (URL) or a uniform resource indentifier (URI) of the target site 400 from the user terminal 100, and transmits the received access request to the advertisement content system 300 and the target site. To 400.

As described above, when the access request by the user terminal 100 is performed by packet transmission, the switch 200 may also transmit the received packet to the advertisement content system 300 and the destination site 400.

The advertisement content system 300 receives a connection request signal from the switch 200 to the destination site 400 and analyzes the received information to determine whether exposure of the advertisement is required.

When the exposure of the advertisement is required, the advertisement content system 300 requests the termination of the connection to the user terminal 100 through the switch 200 or directly to the destination site 400.

In addition, the advertisement content system 300 generates an advertisement control packet including user terminal information, advertisement content information, target site information, etc. in response to the received advertisement request signal, and generates the generated advertisement control packet by the user terminal 100. To send.

The destination site 400 allows the access request received from the user terminal 100 via the switch 200.

2 is a signal flow diagram illustrating a flow of an advertisement exposure method using internet surfing analysis according to an embodiment of the present invention.

In step S105, the user terminal 100 requests the switch 200 to access the target site 400, that is, the target URL or URI. Destination site 400 may include a site that displays results for a search as well as a particular Internet site.

Accordingly, the destination URL may include, for example, information of an Internet site to which the user terminal 100 wants to access, and the destination URI may include a search query requested by the user terminal 100.

That is, in step S105, the user terminal 100 requests the switch to access a specific Internet site or search by a specific search word.

In this case, the user terminal 100 may request a connection by transmitting a packet including information on the destination URL or URI to the switch 200. The packet transmitted by the user terminal 100 to the switch 200 may include information about the user terminal 100, for example, an IP address, and information on a target site to which the user terminal 100 wants to access. For example, the URL may include information about a URL of a main page of a target site or a URI corresponding to a search query of a specific search site.

In operation S110, the switch 200 transmits a packet received from the user terminal 100 to the advertisement content system 300 and the destination site 400 in response to a request of the user terminal 100.

In step S115, the advertisement content system 300 analyzes the packet of the user terminal 100 received from the switch 200 to determine whether to expose the advertisement content to the user terminal 100.

For example, the request is transmitted from an IP address allowing the user terminal 100 to expose an advertisement, and the advertisement content system 300 based on whether the URL or URI included in the request requires the exposure of the advertisement content. May determine whether the advertisement content is exposed. Therefore, not only the advertisement content may be exposed to all access requests, but also the advertisement content may be exposed only to a connection request to a specific URL or URI transmitted from a specific IP address.

In addition, when the advertisement content is previously exposed to the user terminal 100, the advertisement content system 300 determines whether the preset time has elapsed since the previous advertisement content was exposed based on the advertisement exposure log. It may be determined whether the content is exposed.

In addition, the advertisement content system 300 may determine whether the advertisement is exposed based on whether the advertisement content is already being exposed in the user terminal 100.

Whether the advertisement content is being exposed in the user terminal 100 includes i) whether a preset time has elapsed since the control packet for advertisement is transmitted from the advertisement content system 300 to the user terminal 100 and ii) the advertisement content system ( It may be determined based on whether 300 is between the transmission of the advertisement control packet and before the completion report of the exposure of the advertisement content is received.

In step S120, if it is determined in step S115 that the advertisement is to be exposed to the user terminal 100, the user terminal 100 may not be connected to the destination site 400 until the exposure of the advertisement is completed. The advertisement content system 300 requests the destination site 400 to terminate the connection to the user terminal 100.

The disconnection requested by the advertisement content system 300 to the destination site 400 may be a temporary disconnection, and may be a disconnection for a time required for advertisement exposure, for example, 20 seconds.

In step S125, the advertisement content system 300 analyzes the packet of the user terminal to generate an advertisement control packet. The advertisement content system 300 analyzes the URL or URI of the target site included in the packet of the user terminal and generates an advertisement control packet including information on the advertisement content specified in the corresponding URL or URI.

On the contrary, when there is no separately designated advertisement content, the advertisement content system 300 selects the advertisement content specified in advance in the IP or MAC address of the user terminal, and generates a control packet for advertisement including information on the selected advertisement content.

In addition, the advertisement content system 300 analyzes a site accessed from the IP address of the user terminal 100, searched contents, etc., selects suitable advertisement contents, and generates a control packet for advertisement including information on the selected advertisement contents. can do.

The control packet for an advertisement may include advertisement content information, target site information, and the like. The advertisement content information may include information of a web site including advertisement content to be exposed to the user terminal, and the target site information may include information about a URL or URI requested by the user terminal 100 to access in step S105. It may include.

For example, the hypertext markup language (HTML) of the control packet for an advertisement may include the following content.

<script>

top.location.href = "http://adv.netcoretech.com/Contents.aspx?id=IP&

url = "+ escape (\" URI \ ");

</ script>

In the above HTML, the IP address of the user terminal 100 may be stored in the “IP” portion, and the URL or URI of the destination site 400 to which the user terminal 100 requests a connection may be stored in the “URI” portion.

In operation S130, the advertisement content system 300 transmits the advertisement control packet generated in operation S125 to the user terminal 100. In order to expose the advertisement smoothly, the transmission of the control packet for advertisement by the advertisement content system 300 should be performed before the response of the destination site 400 to the packet of the user terminal transmitted in step S110.

To this end, the time for processing the packets of the plurality of user terminals received from the switch 200 by reducing the load of the advertisement content system 300 should be shortened.

 Therefore, when advertisement exposure is required, the advertisement content system 300 generates a control packet for advertisement including information necessary for advertisement exposure and transmits it to the user terminal 100 to perform a procedure for advertisement exposure and further advertisement. No procedure for exposure is performed. As a result, the load on the advertisement content system 300 may be reduced to a minimum.

In step S135-1, the user terminal 100 accesses an advertisement content site using the received control packet for advertisement, receives the advertisement content from the advertisement content site, and displays the advertisement content.

In other words, the user terminal 100 analyzes the advertisement content information included in the received control packet for advertisement, obtains the address of the web site including the advertisement content, that is, the advertisement site, and accesses the advertisement site to display the advertisement content. .

The advertisement content may include multimedia content such as an image, audio, or video, and may be displayed on the whole or part of the screen of the user terminal 100.

Simultaneously with step S135-1, in step S135-2, the user terminal 100 reports to the advertisement content system 300 that the advertisement exposure is being performed on the user terminal 100.

In step S140, the user terminal 100 reports that the advertisement exposure is completed to the advertisement content system 300 after the display of the advertisement content is completed or 1 to 2 seconds before completion.

If there is a connection request from the user terminal to a site other than the advertisement site between the advertisement exposure report received in step S135-2 and the advertisement exposure completion report received in step 140, the advertisement content system 300 requests the connection. It is possible to block the access of the user terminal 100 to a site other than the advertisement site.

In addition, after receiving the advertisement exposure completion report in step S140, when there is a request for access to a specific site from the user terminal 100 within a preset time, for example, 30 minutes, the advertisement content system 300 is used for advertisement. The control packet may not be transmitted to the user terminal 100. That is, the advertisement content system 300 may block the exposure of the advertisement content for a preset time from when the advertisement exposure completion report is received.

In step S145, the user terminal 100 requests a connection to the target site 400 that requested the connection in step S105 by using the received control packet for advertisement. In this case, too, as in step S105, the user terminal 100 may request a connection by transmitting a packet including information on the destination URL or URI to the switch 200.

In step S150, the switch 200 transmits the packet received from the user terminal 100 to the advertisement content system 300 and the destination site 400 in response to a request of the user terminal 100.

In operation S155, the advertisement content system 300 analyzes the packet of the user terminal 100 received from the switch 200 to determine whether to expose the advertisement to the user terminal 100.

In this case, as in step S115, the advertisement content system 300 may determine whether the advertisement is exposed through the IP address of the user terminal 100 included in the user terminal packet, and in particular, the user terminal 100. In, whether or not the advertisement is exposed may be determined based on a preset time since the advertisement was previously exposed, for example, whether 5 minutes have elapsed since the advertisement exposure.

Through this, once the advertisement is exposed to the user terminal 100, a preset time, for example, 5 minutes, is not exposed to the user terminal 100, but the user terminal 100 is immediately placed on the target site 400. Can be connected.

In step S160, when it is determined in step S155 that the advertisement content system 300 does not expose the advertisement to the user terminal 100, the destination site 400 receives any request from the advertisement content system 300. Since it does not receive, the destination site 400 connects to the user terminal 100 in response to the packet of the user terminal 100 received in step S150.

3 is a block diagram illustrating a configuration of an advertisement content system 300 according to an embodiment of the present invention.

The advertisement content system 300 according to an embodiment of the present invention includes a packet analyzer 310, a control packet generator 320, and a log recorder 330.

The packet analyzer 310 analyzes a user terminal packet transmitted from a user terminal (not shown) through a switch (not shown). The user terminal packet may include information about the user terminal, for example, an IP address, etc., and may also include information about a destination URL or URI that the user terminal wants to access.

Accordingly, the packet analyzer 310 may analyze the user terminal packet to determine whether the connection request to the target site is transmitted from an IP address requiring advertisement exposure. In addition, the packet analyzer 310 may determine whether an advertisement exposure is required and what advertisement content is to be exposed by analyzing a destination URI or a URI to which the user terminal intends to access.

The control packet generator 320 generates an advertisement control packet to be transmitted to a user terminal (not shown) based on the analysis result of the user terminal packet by the packet analyzer 310. As described above, the advertisement control packet may include advertisement content information, destination site information, and the like.

The advertisement content information may include information of a web site including advertisement content to be exposed to the user terminal, and the target site information may include information about a URL or URI requested by the user terminal to access.

That is, the control packet generation unit 320 generates an advertisement control packet including information on the web site including the advertisement content and information on the target site to which the user terminal is to be connected.

The log recording unit 330 stores a log of the advertisement content exposure report and the advertisement content exposure completion report transmitted from the user terminal. The log of the advertisement exposure start and completion stored by the log recorder 330 may be used so that the exposure of the advertisement, which has been started once, is continuously maintained and the advertisement is not exposed for a predetermined time to the user terminal where the advertisement has been exposed.

4 is a block diagram illustrating a configuration of an advertisement control packet according to an embodiment of the present invention.

The control packet f10 for advertising according to an embodiment of the present invention includes user terminal data f11, advertisement content data f12, and destination site data f13.

The user terminal data f11 includes information about the user terminal, for example, information about an IP address of the user terminal. Using the information of the user terminal included in the user terminal data f11, the advertisement control packet f10 may be transmitted to the user terminal.

The advertisement content data f12 includes information about advertisement content to be exposed to the user terminal. For example, the advertisement content data f11 may include a URL of a web site including an advertisement to be exposed and information about content included in the web site.

Accordingly, the user terminal (not shown) may display the advertisement content by accessing the web site including the advertisement content using the advertisement content data f12.

The destination site data f13 includes information on the destination site to which the user terminal initially attempted to access. That is, the destination site data f13 may include URL information or URI information of the destination site to which the user terminal attempts to access.

Accordingly, the user terminal (not shown) may attempt to reconnect to the target site to which the user terminal has attempted to connect using the target site data f13 after completing the exposure of the advertisement.

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

Although the methods and systems of the present invention have been described in connection with specific embodiments, some or all of their components or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 is a block diagram showing the configuration of an advertisement exposure system using the Internet surfing analysis according to an embodiment of the present invention,

2 is a signal flow diagram illustrating a flow of an advertisement exposure method using internet surfing analysis according to an embodiment of the present invention;

3 is a block diagram showing the configuration of an advertising content system 300 according to an embodiment of the present invention;

4 is a block diagram showing the configuration of a control packet for advertising according to an embodiment of the present invention.

Claims (17)

In the advertisement exposure method using internet surfing analysis, (a) receiving a user terminal packet including a request for access to a target site from the user terminal, (b) analyzing the user terminal packet; (c) transmitting an advertisement control packet including information on advertisement content to the user terminal based on the result of step (b). Including, And the user terminal is controlled to redirect to the target site after displaying the advertisement content by the advertisement control packet. The method of claim 1, In step (b), (b1) determining whether to expose an advertisement based on subscriber information of the user terminal and an advertisement exposure log; and (b2) selecting advertisement contents to be exposed to the user terminal; Ad exposure method comprising a. The method of claim 2, (d) receiving the report of the exposure from the user terminal when the advertisement content is exposed in the user terminal and blocking access to a site other than the advertisement content site for a predetermined time from the exposure; Ad exposure method further comprising. The method of claim 3, wherein (e) receiving the report of the completion from the user terminal when the exposure of the advertisement content is completed in the user terminal; and (f) blocking the advertisement exposure for a predetermined time from receiving the report on the completion Ad exposure method further comprising. The method according to any one of claims 1 to 4, The control packet for advertising User terminal data including information about the user terminal, Advertisement content data including information on advertisement content to be exposed to the user terminal; Destination site data containing information about the destination site Advertising exposure method comprising a. The method according to any one of claims 1 to 4, The access request is a request for access to a main page address of the destination site. The method according to any one of claims 1 to 4, And the access request is a request to access a uniform resource identifier (URI) corresponding to a search query of a specific search site. In the advertisement exposure system using the internet surfing analysis, A switch for receiving a request for access to a target site from a user terminal; Ad content system for receiving the access request from the switch to generate a control packet for advertising and to transmit to the user terminal Including, The user terminal is controlled to be redirected to the target site after displaying the advertising content by the control packet for advertising. The method of claim 8, When the advertisement content is exposed in the user terminal, the advertisement content system receives a report on the exposure from the user terminal, and the user terminal accesses a site other than the advertisement content site for a predetermined time from the exposure. The ad exposure system. The method of claim 9, When the exposure of the advertisement content is completed in the user terminal, the advertisement content system receives the report of the completion from the user terminal, the generation of the advertisement control packet for a predetermined time from the reception of the report of the completion And blocking transmission to the user terminal. The method of claim 8, The control packet for advertising User terminal data including information about the user terminal, Advertisement content data including information on advertisement content to be exposed to the user terminal; Destination site data containing information about the destination site Ad exposure system that includes. In the advertising content system for providing advertising content to the user terminal, A packet analyzer for analyzing a user terminal packet received from the user terminal; A control packet generator for generating an advertisement control packet including information on the advertisement content based on the analysis by the packet analyzer. Including, The user terminal packet includes information of the user terminal and information of a target site to be accessed, and the user terminal is controlled to be redirected to the target site after displaying the advertising content by the control packet for advertisement. system. The method of claim 12, The packet analysis unit determines the exposure of the advertisement to the user terminal and the selection of the advertisement content to be exposed through the analysis of the user terminal packet. The method of claim 12, Log recorder for storing the log of the exposure report and the completion report of the exposure of the advertisement content transmitted from the user terminal More, The packet analysis unit further determines whether the advertisement content is exposed by further using the log stored in the log recording unit. The method according to any one of claims 12 to 14, And the information of the destination site includes a main page address of the destination site. The method according to any one of claims 12 to 14, And the information of the target site includes a uniform resource identifier (URI) corresponding to a search query of a specific search site. The method of claim 11, wherein The control packet for advertising User terminal data including information about the user terminal, Advertisement content data including information on advertisement content to be exposed to the user terminal; Destination site data containing information about the destination site Advertising content system comprising a.

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