KR20090113078A - Time Delaying Keyword Advertisement Contents Provding Method - Google Patents

Abstract

PURPOSE: A method for providing a keyword advertisement based on a search query is provided to facilitate the web surfing of the related contents and acquire additional information. CONSTITUTION: A method for providing a keyword advertisement based on a search query receives the search query from a user computer(S1). The user waist for the selection information about a moving picture transmitted from the user(S2). The search query is transmitted to the keyword advertisement contents providing server(S4). A plurality of keyword advertisement contents corresponding to the search query is stored from the keyword advertisement contents providing server(S5).

Description

Time Delaying Keyword Advertisement Contents Provding Method waits for streaming time of multimedia content that has received selection information from user's computer and provides keyword advertising content based on search query

The present invention relates to a method of providing keyword advertisement content based on a search query while waiting for a streaming time / providing time of multimedia content such as a video obtained with selection information from a user's computer. More specifically, a keyword for a search query entered by a user is provided. Instead of providing the advertisement contents at the time of providing the search result corresponding to the search query, the user waits for the streaming time / time of the multimedia content such as a video that receives selection information about any one of the search results from the user's computer. The present invention relates to a method of providing keyword advertising content based on a query.

Sites in a virtual space on a wired or wireless network such as www.google.com or www.naver.com provide search result corresponding to a specific search query input by a user and keyword advertisement content corresponding to the specific search query. 1 and 2 show that keyword ad content is provided on the right side of the search results and the upper side of the search results, respectively, when printer is entered as a specific keyword at www.google.com or www.naver.com . have.

Sites like www.google.com and www.naver.com typically have external links (clicking on those links to links to webpages run by third parties that you do not control). , Because they can't provide their own keyword ad content, sites such as www.google.com or www.naver.com have keyword ad content along with the search results on the search results page itself, a page they control. It takes a way to provide them together.

On the other hand, multimedia content providing sites such as www.youtube.com or www.flickr .com provide only search results such as videos or images when a specific search query is entered, and respond to the search query entered by the user. It does not provide keyword advertising content. This can be confirmed in FIGS. 3 and 4.

Sites such as www.youtube.com and www.flickr .com are in control of themselves because of the streaming of videos and the provision of images within their sites, and it is important to look for ways to provide keyword ad content on these sites. It is an object of the invention. Of course, www.youtube.com or www.flickr.com may also provide keyword ad content with your search results, such as www.google.com or www.naver.com , Providing such search results and keyword advertisement content together is independent of the spirit of the present invention. That is, in this case, 1) the keyword ad content appears only once when the user enters the search query, and 2) the user continues to watch the video or image resulting from the search, or the tag information included in the video or image information. Etc., there is a problem that the keyword advertising content does not appear even when viewing a video or image of the clicked tag information, and thus there is a problem in that the advertising revenue cannot be sufficiently obtained.

The technical problem to be solved by the present invention is as follows.

First, independent of providing the keyword advertisement contents corresponding to the search query input by the user with the search result, the keyword advertisement contents corresponding to the search query input by the user are obtained, and the user corresponds to the search query. Stream videos that have received selection information from the user's computer, waiting for a particular video to be selected from the search results, streaming the user's selection, and providing keyword ad content to the user's computer along with the streamed video information. The present invention provides a method of providing keyword advertisement content based on a search query by waiting for a time point / provision point.

Second, when the user is audio-visual or clicks on the tag information provided together with the video information after the audio-visual is terminated, at least one video information corresponding to the tag information is searched using the tag information as a search query. The video information obtained from the user's computer provided to the user's computer together with the video information that is provided to the user's computer and streamed for the video in which the user's selection is made and the keyword advertisement content using the tag information as a search query. The present invention provides a method of providing keyword advertisement content based on a search query by waiting for a streaming time / providing time.

Third, to provide a method of implementing the first and second technical problems to the image content and sound content, not the video content.

In order to achieve the object of the present invention, to provide at least one video search result corresponding to the search query received from the user's computer, when the user selected one or more of the provided video, the video information to the user's computer A video multimedia content service system including a video multimedia content service server for transmitting a multimedia content transmission method including streaming, the method comprising the steps of: (a) receiving a search query from the user's computer; (b) generating a plurality of moving picture information corresponding to the search query as a search result and transmitting the result to the computer of the user, and waiting for the selection information of the transmitted moving picture from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one video from among the plurality of video information transmitted from the user's computer; And (f) transmitting to the user's computer any one or more keyword advertisement contents selected from the video streaming information obtained from the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. The keyword advertisement content providing server transmits a keyword advertisement content providing server-side text acquisition module to receive a search query as the text of the keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and the keyword advertisement content. The keyword advertisement content providing server side includes a keyword advertisement content transmitting module, wherein the keyword advertisement content providing server raises at least one or more search query texts received from the video multimedia contents service system. The advertisement content is obtained from the keyword advertisement content DB, and the obtained keyword advertisement content can be transmitted to the video multimedia content service server. The present invention provides a method of providing keyword advertisement contents based on a search query by waiting for a viewpoint.

(g) receiving additional selection information for any one second video of the second video information excluding the transmitted video from the plurality of video information from the user's computer; (h) combining and transmitting one or more keyword advertising contents selected from the plurality of transmitted keyword advertising contents together with the transmitted second video information which has obtained the selection information, and transmitting the combined keyword advertising contents to the user's computer; desirable.

The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second video information may be included among those obtained in the step (d).

The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second video information is included among those obtained by additionally performing the steps (c) and (d). It is preferable.

Preferably, the area in which the transmitted video information is displayed and the area in which the keyword advertisement content is displayed are asynchronous.

(i) transmitting the video information or the second video information to the user's computer, and then selecting one of at least one tag information included in the video information or the second video information from the user's computer; Receiving information; (j) obtaining at least one video information corresponding to the tag information obtained with the selection information; (k) generating a plurality of moving picture information corresponding to the tag information as a search result and transmitting the same to the user's computer, and obtaining selection information about the plurality of moving pictures corresponding to the transmitted tag information from the user's computer. Waiting step; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information on any one third video from among at least one video information corresponding to the tag information transmitted from the user's computer; And (o) at least one keyword advertisement selected from among third video information corresponding to the tag information obtained with the selection information and at least one keyword advertisement content corresponding to the tag information received from the keyword advertisement content providing server. And transmitting the content to the user's computer.

(i) transmitting the video information or the second video information to the user's computer, and then selecting one of at least one tag information included in the video information or the second video information from the user's computer; Receiving information; (j) obtaining at least one video information corresponding to the tag information obtained with the selection information; (k) generating a plurality of moving picture information corresponding to the tag information as a search result and transmitting the same to the user's computer, and obtaining selection information about the plurality of moving pictures corresponding to the transmitted tag information from the user's computer. Waiting step; (n) receiving selection information on any one third video from among at least one video information corresponding to the tag information transmitted from the user's computer; And (p) transmitting, to the user's computer, one or more keyword advertisement contents selected from the third video information corresponding to the tag information from which the selection information has been obtained and the keyword advertisement contents obtained in the step (d). It is preferable to include;

In order to achieve the object of the present invention, to provide at least one image search result corresponding to the search query received from the user's computer, and if the user selected one or more of the provided image, the selected image information An image multimedia content service system comprising an image multimedia content service server to transmit, comprising: (a) receiving a search query from a computer of the user; (b) generating a plurality of image information corresponding to the search query as a search result and transmitting the result to a computer of the user, and waiting for acquisition of selection information on the transmitted image from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one of the plurality of image information transmitted from the user's computer; And (f) transmitting to the user's computer any one or more keyword advertisement contents selected from the image information obtained from the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module that receives a search query as keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and a keyword for transmitting the keyword advertisement content. An advertisement content providing server-side keyword advertisement content transmitting module, wherein the keyword advertisement content providing server includes at least one keyword advertisement cone for the search query text received from the image multimedia contents service system. A time point of receiving sound from the computer of the user, wherein a content can be obtained from the keyword advertisement content DB, and the acquired keyword advertisement content can be transmitted to the image multimedia content service server. It provides a method of providing keyword advertising content based on search queries.

(g) receiving additional selection information for any one second image of the second image information other than the image provided to the user's computer among the plurality of image information from the user's computer; (h) combining at least one keyword advertisement content selected from the plurality of transmitted keyword advertisement contents together with the second image information obtained with the selection information, and transmitting the combined keyword advertisement contents to the computer of the user; .

The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second image information may be included among those obtained in the step (d).

The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second image information is included among those obtained by additionally performing steps (c) and (d). It is preferable.

It is preferable that the area where the provided image information is displayed and the area where the keyword advertisement content is displayed are asynchronous.

(i) transmitting the image information or the second image information to the user's computer, and then selecting one of at least one tag information included in the image information or the second image information from the user's computer Receiving information; (j) acquiring at least one or more image information corresponding to the tag information obtained with the selection information; (k) generating a plurality of image information corresponding to the tag information as a search result and transmitting it to the user's computer, and obtaining selection information about the plurality of images corresponding to the transmitted tag information from the user's computer; Waiting for; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information on any one third image of at least one image information corresponding to the tag information transmitted from the user's computer; And (o) providing a third image corresponding to the tag information obtained with the selection information, and corresponding to the provided third image information corresponding to the tag information and the tag information received from the keyword advertisement content providing server. Transmitting at least one keyword advertisement content selected from at least one keyword advertisement content to the user's computer.

(i) transmitting the image information or the second image information to the user's computer, and then selecting one of at least one tag information included in the image information or the second image information from the user's computer Receiving information; (j) acquiring at least one or more image information corresponding to the tag information obtained with the selection information; (k) generating a plurality of image information corresponding to the tag information as a search result and transmitting the result to the computer of the user and obtaining selection information of the plurality of images corresponding to the transmitted tag information from the user's computer; Waiting for; (n) receiving selection information on any one third image of at least one image information corresponding to the tag information transmitted from the user's computer; And (p) providing a third image corresponding to the tag information obtained with the selection information, and selecting from the provided third image information corresponding to the tag information and the keyword advertisement content obtained in step (d). And transmitting any one or more keyword advertisement contents to the user's computer.

In order to achieve the object of the present invention, to provide at least one sound search result corresponding to the search query received from the user's computer, when the user selected one or more of the provided sound, the selected A sound multimedia content service system comprising a sound multimedia content service server for transmitting streaming information of sound, comprising: (a) receiving a search query from a computer of the user; (b) generating a plurality of sound information corresponding to the search query as a search result and transmitting the result to a computer of the user, and waiting for obtaining selection information on the transmitted sound from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one of the plurality of sound information transmitted from the user's computer; And (f) transmitting to the user's computer any one or more keyword advertisement contents selected from among sound information obtained from the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module that receives a search query as keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and a keyword for transmitting the keyword advertisement content. An advertisement content providing server-side keyword advertisement content transmitting module, wherein the keyword advertisement content providing server includes at least one keyword advertisement for a search query text received from the sound multimedia contents service system. A time point of receiving sound from the user's computer, wherein a content can be obtained from the keyword advertisement content DB, and the acquired keyword advertisement content can be transmitted to the sound multimedia content service server. It provides a method of providing keyword advertising content based on search queries.

(g) receiving additional selection information on any one of the second sound information except the transmitted sound from the plurality of sound information from the user's computer; (h) combining at least one keyword advertisement content selected from the plurality of transmitted keyword advertisement contents together with the second sound information obtained with the selection information, and transmitting the combined keyword advertisement contents to the user's computer; desirable.

The keyword advertisement content selected from the plurality of keyword advertisement contents transmitted from the keyword advertisement content providing server together with the second sound information may be included among those obtained in the step (d).

The keyword advertisement contents selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second sound information are included among those obtained by additionally performing the steps (c) and (d). It is preferable.

(i) transmitting the sound information or the second sound information to the user's computer, and then selecting one of at least one tag information included in the sound information or the second sound information from the user's computer Receiving information; (j) obtaining at least one sound information corresponding to the tag information obtained with the selection information; (k) generating a plurality of sound information corresponding to the tag information as a search result and transmitting the result to the computer of the user, and obtaining selection information about the plurality of sounds corresponding to the transmitted tag information from the user's computer. Waiting step; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information regarding any one third sound among at least one sound information corresponding to the transmitted tag information from the user's computer; And (o) at least one keyword advertisement selected from among third sound information corresponding to the tag information received the selection information and at least one keyword advertisement content corresponding to the tag information received from the keyword advertisement content providing server. And transmitting content to the user's computer.

(i) transmitting the sound information or the second sound information to the user's computer, and then selecting one of at least one tag information included in the sound information or the second sound information from the user's computer Receiving information; (j) obtaining at least one sound information corresponding to the tag information obtained with the selection information; (k) generating a plurality of sound information corresponding to the tag information as a search result and transmitting the result to the computer of the user, and obtaining selection information about the plurality of sounds corresponding to the transmitted tag information from the user's computer. Waiting step; (n) receiving selection information regarding any one third sound among at least one sound information corresponding to the transmitted tag information from the user's computer; And (p) transmitting, to the user's computer, one or more keyword advertisement contents selected from among the third sound information corresponding to the tag information from which the selection information has been obtained and the keyword advertisement contents obtained in the step (d). It is preferable that it contains;

Implementing the present invention has the following effects.

First, an operator operating a multimedia content service system may enjoy advertising revenue through a service of multimedia content including keyword advertising content.

Second, operators operating a keyword advertising content providing system can enjoy advertising revenue by providing keyword advertising content.

Third, the user can easily surf the web to related content through informational keyword advertising content related to the multimedia content he / she encounters, and can obtain additional information.

Fourth, the advertiser is effective to induce more traffic to the site / web page that he wants to advertise.

Fifth, by providing the keyword advertisement contents based on the search query by waiting for the providing / video streaming / sound streaming time / providing image of the image obtained from the user's computer, the video / image / sound provided as a search result to the users There is no keyword ad content area on the search results page, which allows 1) relatively clean search results pages, 2) more search results, and 3) minimal unnecessary actions such as scrolling. There are advantages to it.

Sixth, if the video, sound, or image selected by the user is not large (i.e., the margin is sufficient) compared to the screen of the monitor, multimedia content is provided by providing search keyword advertising content that is highly related to the video, sound, and image in the margin. While enjoying the will provide the opportunity to obtain relevant information through the keyword advertising content.

Seventh, even if the video is changed for the same query, if the changed video is based on the same query, the keyword advertising content provided once is continuously provided, thereby reducing the load of the keyword advertising content providing system. .

Eighth, even in the seventh case, when a user clicks on a tag included in the multimedia content information, the tag can be treated as a query search word and the present invention can be implemented. In this case, the content of the search keyword advertisement content is changed. Therefore, a wider variety of keyword advertising contents are exposed to the user.

Full configuration

7 and 8 show specific results of the present invention. 7 is for video multimedia content, and FIG. 8 is for image multimedia content. In the manner in which the present invention is implemented, both of them are structurally indistinguishable, and thus, the following description will be made based on moving pictures. Apply equally.

9 and 10 illustrate an embodiment of a system configuration for applying the present invention to a video. The difference between FIG. 9 and FIG. 10 is that FIG. 9 shows that the video multimedia content service system 2000-1 and a server providing keyword advertisement content are operated as separate systems, and FIG. 10 is only different from those operated within the same system. There is a function of each module, each server is the same or equivalent. The same applies to FIGS. 11 and 12 for the image multimedia content and 13 and 14 for the sound video multimedia. Hereinafter, it demonstrates centering on FIG.

As can be seen in Figure 9, in order to implement the present invention largely 1) user computer 1000, 2) video multimedia content service system 2000-1, keyword advertising content providing system 3000 and wired and wireless network 4000 need.

Video multimedia content service system 2000-1 and video multimedia content service server 2100-1

The video multimedia content service system 2000-1 includes a video multimedia content service server 2100-1 serving video multimedia content, and the video multimedia content service server 2100-1 includes a video DB 2110-1. ) Is included.

On the other hand, the image DB of the present invention includes the content in the form of a picture or other image, and the sound DB includes music, songs, sound effects or other sound content.

The video DB 2110-1 further includes at least one video multimedia content file and at least one of tag information, title information, description information, and other management information regarding the video multimedia content file. have. The video multimedia content service system 2000-1 provides the video multimedia content and the like to a user computer 1000 that accesses the video multimedia content to the video multimedia content service system 2000-1 through a wired / wireless network 4000. It can provide services related to video multimedia contents. In this case, if the video multimedia content service system 2000-1 provides a service through a web method, a web server is required. If the video multimedia content service system 2000-1 provides a service through another third method (for example, a WAP method), It will be apparent to those skilled in the art that a server corresponding to the manner of needs. In the description of the present invention, the description will be made based on the web method, but this is for convenience of notation, and it is obvious that the web method is only one example of a communication method, and it is natural to understand that it includes other wired / wireless Internet / non-Internet communication methods. will be.

Tag information for video multimedia content

The information included in the video multimedia content includes information related to the content of the video multimedia content. An identifier (ID), a title, a tag, a category (classification information), description information, and other video multimedia content service system of the video multimedia content. At least one of the processing information of (2000-1) is included. Table 1 shows an example of what information is included in the video multimedia contents. Meanwhile, the information on the video multimedia content file itself may include any one or more of a file size, a play time, a file position, and an acquisition time of the video multimedia content file. There may be log information about the video multimedia content file, such as the number of times of inquiry and the search time of the generated video multimedia content file, and derivative content such as comments provided by users with respect to the video multimedia content file. An example of what information is included in the multimedia content as described above will be found in Table 1 below. Table 1 below is an example of the video DB 2110-1, and it can be seen that various pieces of information including tag information of the video multimedia content are included.

TABLE 1

Ten I Title tag category File path Explanation Play time Printer problems printer problems People  & Blogs !!! /? v = keMmM3P4BRM having a bad day 1min 30sec 3-D Printer japan Entertainment ? v = hZ72a1wzGNA http://www.japanprobe.com/?p=2636 1 min Office  Space printer scene * THE REAL ONE * Office Space printer scene the real one mtv equipment funny drunk computers Still Geto Boyz Comedy !!! /? v = T6syezOHJ2Q when they kick the printer's ass ... by the way the soundtrack is "Still" by Geto Boyz 2min !

When there is such data, when the user inputs "printer" in the search query input box, sites such as www.youtube.com may search for at least one video corresponding to the "printer". Return as. The return result is well illustrated in FIG. 5, and the screen related to the video shown in FIG. 5 relates to the video multimedia content ID 1 of Table 1 above. In this case, the "printer" becomes the keyword advertisement request word of the present invention.

In this case, when the video multimedia content service system 2000-1 directly generates the video multimedia content, the video multimedia content service system 2000-1 may create the tag information or the title information. When the video multimedia content is provided to the video multimedia content service system 2000-1 (upload, file transfer), a title, a tag, and description information may be provided by the creator. On the other hand, if the video multimedia content service system 2000-1 enables users who are not producers to provide or add tags, description information, categories, etc. to the video multimedia content provided by the creator, Descriptive information, etc. will also be stored.

Types of video multimedia content

Meanwhile, the video multimedia content includes a video multimedia content centered on a video, an image multimedia content centered on an image, a sound video multimedia content centered on a sound, a text video multimedia content centered on a text, and other text and images. , Video and multimedia content including at least two of a sound and a video. In the present invention, the present invention will be described mainly based on the multimedia content, but it will be apparent that the present invention is not limited to the multimedia content. In general, a method of serving a video multimedia content is a method of transmitting multimedia content to a user computer 1000 by streaming a video multimedia content file on a server side, and the video multimedia content file itself to a user's computer. There is a way to do it. Both of these methods apply equally to sound video multimedia contents. This invention is demonstrated centering on the former. In this case, a video multimedia content transmission module may be included in the video multimedia content service server 2100-1 for streaming the video multimedia content file. In general, in the case of an image multimedia content file, the image multimedia content file itself may be transmitted to the user computer 1000 without the concept of reproduction. However, even in such a case, since the file format of the image multimedia content file generated by the video multimedia content creator is often impossible to view (visually display) on the user computer 1000, the video generally The multimedia content service server 2100-1 may convert the image multimedia content file generated by the creator to be played in a conventional browser. The conversion may also be applied to moving picture multimedia content or sound moving picture multimedia content. Meanwhile, the video multimedia content service server 2100-1 may generate a thumbnail image for the video multimedia content generated by the creator, and the thumbnail image may be a user's video for the video multimedia content. It may also be the result of a search for multimedia content.

Keyword advertising content provision server (3100)

The keyword advertising content providing server 3100 is included in the keyword advertising content providing system 3000. The presence form of the keyword advertisement content providing server 3100 includes an external keyword advertisement content providing server 3100 type (see FIG. 9) that is external to the video multimedia content service system 2000-1 and the video multimedia content service system. There may be an internal keyword advertisement content providing server 3100 type (see FIG. 10) existing inside 2000-1. Being in the interior means that the identity of the operator of the video multimedia content service system 2000-1 and the operator of the keyword advertisement content providing server 3100 are recognized. On the other hand, being outside is a case where the identity or the affinity of the subject is weak or absent, or only in a partnership relationship.

On the other hand, from the standpoint of the implementation of the present invention, the distinction between internal and external does not have much meaning, and is distinguished in order to reduce confusion resulting from the display of the inclusion relationship on the configuration diagram of the entire system or service. Most online operators do not have a keyword advertising content providing server 3100 therein. Examples of popular keyword advertisement content providing server 3100 include www.google.com and www.overture.com. Extra-large sites like www.google.com provide not only video multimedia content, but also keyword ad content, so from the perspective of the video multimedia content service system 2000-1 included in www.google.com the keyword ad content is internal. It becomes an integrated form including the provision system 3000. Such a type as www.google.com is referred to herein as a unified model type.

A person who operates the keyword advertisement content providing server 3100 typically owns the advertiser network 4000 directly or indirectly. The advertisers inform the operator of the keyword advertising content providing server 3100 of their keyword advertising content (the title of the advertisement, the description of the advertisement, the URL, the image for the purpose of advertising, and / or other text for the purpose of advertising; At least one of the text content) is registered. The keyword advertisement content providing server 3100 may extract keyword advertisement content corresponding to the keyword when the user inputs a specific keyword or the like, and receives the input keyword of the user. Furthermore, the keyword advertisement content providing server 3100 may extract the extracted keyword advertisement content directly (on a site operated by the operator) or indirectly (on a site operated by a third party other than the operator). Allow exposure. The operator of the keyword advertisement content providing server 3100 requests the advertisers to pay the advertisement cost for the keyword advertisement content when the users click on the keyword advertisement content or generate an advertisement effect in exchange for the exposure. We assume main business contents. The keyword advertisement content providing server 3100 constructs a DB of the title of the advertisement, a description of the advertisement, or other text contents of the keyword advertisement content in a DB or a search index, and executes the received text query (keyword query, etc.). After querying through a DBMS or a search engine, the keyword advertisement content corresponding to the query result is extracted, and the keyword advertisement contents satisfying all or predetermined criteria of the extracted keyword advertisement contents are provided to the queryer (computer).

The present invention deals with the keyword advertising content among the advertising content. The keyword advertisement content refers to advertisement content that is associated with, searched for, or called by a keyword in the form of a search word / query or other text (including a tag and a description) among the advertisement contents. The keyword advertising content is typically in the form of a text, an image such as a banner, or does not exclude the form of an image, sound, etc., the text, image, image and / or sound may be combined at least one.

When the keyword advertisement content providing server 3100 receives a string of at least one text from a specific server / client, the keyword advertisement content providing server 3100 processes the received string (at least one keyword advertisement target text of the present invention) to correspond to the string. The server performs a function of searching whether there is keyword advertising content, and providing the keyword advertising content to the server / client when there is keyword advertising content. At this time, in the present invention, the search query input by the user such as "printer" becomes the keyword advertisement target text, which is a text string that enables the keyword advertisement content providing server 3100 to obtain keyword advertisement contents.

The keyword advertisement content providing server 3100 may be a keyword advertisement content providing server-side text acquisition module 3110 that receives text and / or keyword advertisement target text (hereinafter, referred to as a text acquisition module or a keyword advertisement content providing server-side text acquisition module). 3110. This is completely different from the non-tag text acquisition module in the tag information acquisition module described below.), The keyword advertisement content DB 3120 storing the keyword advertisement content, the received text and / Or a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting keyword advertisement content obtained from the keyword advertisement content DB 3120 with respect to keyword advertisement target text. The keyword advertisement content providing server-side keyword advertisement content transmission module 3130 logically or physically transmits the keyword advertisement content to its outside. Meanwhile, the keyword advertisement content transmission module such as the keyword advertisement content providing server-side keyword advertisement content transmitting module 3130 performs an equivalent function regardless of a logical or physical location, and the tag information based keyword advertisement mediation server described below. It performs the same function as the keyword advertising content transmission module, and they are distinguished only by the differences of their higher concepts, and their functions are equivalent.

At this time, a method of extracting the appropriate keyword advertising content from the received text and / or keyword advertisement target text is largely a method using a DBMS or a method using a search engine. The keyword advertising content includes information in various letters, numbers, and / or symbols including the title of the advertisement, description of the advertisement, URL, other text, etc., and the information is subject to a query by a query expression of a DBMS. This can be indexed by an indexer. When there is at least one video multimedia content and various information related to the video multimedia content, it is constructed as a DB, and the necessary information is obtained in a query method from the DB, or the various information is constructed as an index and the search query is When obtained, searching such a search by a searcher or the like is obvious to those skilled in the art, and thus detailed description thereof will be omitted. Of course, the keyword advertisement content DB 3120 includes information on an advertiser registering a specific keyword advertisement content, information on an advertisement price (the advertisement price can be changed in real time), information on an advertisement cost generating condition, an advertiser's information. At least one of information on the balance of the advertisement, information on the advertising spend of the advertiser, management information on the occurrence of advertising, policy information on the operation of advertising, policy information on the allocation of advertising costs, fraudulent advertising exclusion policy and conditions It may include.

Search query based keyword ad server (2200)

Next, the search query based keyword advertisement server 2200 of the present invention will be described in more detail with reference to FIG. 10.

Keyword Ad Target Text Get Module (2210)

The search query based keyword advertisement server 2200 includes a keyword advertisement target text acquisition module 2210. The keyword advertisement target text acquisition module 2210 includes a search query acquisition module 2211 and a selection tag acquisition module 2212. The search query acquisition module 2211 refers to a query search word such as "printer" that a user inputs to search for a video. On the other hand, when the user clicks on a specific tag during the entire audiovisual process, the selection tag acquisition module 2212 obtains and stores the clicked tag. The selected tag becomes a keytech that can be used to obtain keyword advertising content through the keyword advertising content providing server 3100. The search query acquisition module 2211 obtains and stores query search query information input by a user in a search query window.

Keyword Ad Control Module (2220)

Next, the keyword advertisement control module 2220 will be described. The search query obtained by the search query acquisition module 2211 and the tag obtained by the selection tag acquisition module 2212 become the keytech of the present invention, and the keyword is the keyword advertisement target text of the keyword advertisement control module 2220. When the transmitting module 2221 transmits to the keyword advertising content providing system 3000 or the keyword advertising content providing server 3100, the keyword advertising content providing system 3000 or the keyword advertising content providing server 3100 may be used. The keyword advertisement content is transmitted at the time of the inspection. The keyword advertisement display module 2226 of the keyword advertisement control module 2220 does not express the received keyword advertisement content together with the search result of the video for the search query and waits. Next, the video selection information acquisition module 2223-1 of the keyword advertisement control module 2220 (e.g., Lee Sun-mo in the case of an image, and a diagonal hat in the case of sound) is provided from the user's computer as a search result. Upon receiving selection information (information in which a click or the like) of any one of the videos is received, the keyword advertisement display module 2226 transmits the received keyword advertisement content to the user's computer together with streaming information of the selected video. do.

Keyword Ad Target Text Transfer Module (2221)

Meanwhile, the keyword advertisement target text transmission module 2221 of the keyword advertisement control module 2220 may transmit the keyword advertisement content providing server 3100 to the keyword advertisement content providing server 3100 for the keyword advertisement target text composed of the search query or the selected tag. Or query the selected tag.

In this case, when the keyword advertising content providing server 3100 has a predetermined interface standard of a web service or SOA method, or when the keyword advertising content providing server 3100 employs a unique API, the keyword advertising control module 2220 processes the query including the keyword advertisement target text generated by the keyword advertisement target text generation module so as to meet the preset interface criterion or according to a method defined by the API. In this case, it is preferable that the query and the received keyword advertisement contents are in an XML manner. The keyword advertisement target text transmission module 2221 of the keyword advertisement control module 2220 may transmit the IP of the search query based keyword advertisement server 2200 to the query transmission request data transmitted to the keyword advertisement content providing server 3100. It is essential to include an address on the network 4000 to receive keyword advertisement content data.

Keyword Ad Content Acquisition Module (2222)

When the keyword advertisement content providing server 3100 receives at least one keyword advertisement target text from the keyword advertisement target text transmission module 2221, and when there is at least one keyword advertisement content corresponding to the keyword advertisement target text. The keyword advertisement content is transmitted to the search query based keyword advertisement server 2200 in a predetermined manner. On the other hand, if there is no keyword advertising content, information on the absence of keyword advertising content is transmitted to the search query based keyword advertising server 2200. In this case, when the keyword advertisement content acquisition module 2222 of the keyword advertisement control module 2220 of the search query based keyword advertisement server 2200 receives at least one keyword advertisement content from the keyword advertisement content providing server 3100. The keyword advertisement content acquisition module 2222 gives a code to the received keyword advertisement content and stores the code.

Keyword Ad Content Selection Module (2224)

Subsequently, the keyword advertisement content selection module 2224 selects keyword advertisement contents with respect to the received one or more keyword advertisement contents with reference to the keyword advertisement control policy DB 2225. In this case, when there is only one keyword advertisement content, only one keyword may be selected. However, when there are a plurality of keyword advertisement contents, a policy for selecting keyword advertisement contents becomes more important. In this case, for example, the keyword advertisement content selection module 2224 has a policy of selecting max 3 pieces at once from the front in order of the plurality of received keyword advertisement contents and transmitting the same to the user's computer for the first time. If the selected keyword advertising content is less than three, three of them are selected, and if more than three, three are selected from the front.

Asynchronous keyword ad content delivery

When the keyword advertisement content selected by the keyword advertisement content selection module 2224 is transmitted to the video multimedia content service server 2100-1, the video multimedia content service server 2100-1 transmits the keyword advertisement content to the user computer. Transmit to 1000. There are two ways to transmit the video multimedia contents. First, a web page configured to include the selected keyword advertisement content to be provided to the user computer 1000 together with video multimedia content is transmitted to the user computer 1000 through the web server. In this case, the video multimedia content area and the keyword advertisement content display area 100 are separated from each other in the web page, and the two areas are each asynchronously (each area is not controlled as a group, but is independently controlled by a server). Preferably in a controlled manner). The asynchronous method means that the video multimedia content area and the keyword advertisement content area 100 are controlled independently of each area (data transmission with a server, etc.) which together constitute one page. The advantage of this asynchronous method is that it takes a long time to obtain the keyword advertising content from the keyword advertising content providing server 3100 and provide it to the user computer 1000, or to roll the keyword advertising content or the user's actions. This is particularly useful when trying to control the display of the keyword advertisement content depending on whether information is available. For example, when the user selects the video multimedia content, the user first provides information about the video multimedia content to the user's computer 1000, and then transmits at least one keyword advertising content to the keyword advertising content area 100. Do it. Of course, data of the video multimedia content area and the keyword advertisement content area 100 may be transmitted in a synchronous manner, and the keyword advertisement content information may be transmitted first. That is, in the spirit of the present invention, it is essential that the information of the video multimedia content area and the information of the keyword advertisement content area 100 maintain a strong correlation in the content, and the order and method of providing each area may vary. . Of course, in a case other than the web method (method for processing information in a mobile phone or other non-web method), the data provided to the user computer 1000 is generated according to the method. Second, the web page related to the video multimedia content is first provided to the user computer 1000, and the keyword advertisement content selected by the keyword advertisement content selection module 2224 is transmitted to the web page where the connection is maintained. It is the way to do it. The second method is more effective when the acquisition of the keyword advertisement content to be provided to the user is slow, or when the keyword advertisement content is transmitted after a certain time has elapsed. On the other hand, it is preferable to use asynchronous communication in the case of the second method, which has been described in the first case.

In this case, even when the user selects another video from among search result videos corresponding to the same search query, the keyword advertisement display module 2226 of the keyword ad control module 2220 may perform the entire process of starting the streaming of the second video. , Middle, end) continues to provide the keyword advertisement contents received from the keyword advertisement content providing server 3100. In this case, the keyword advertisement contents provided in the second video may provide the same keyword advertisement contents as the keyword advertisement contents provided in the process of streaming the first selected video, but other keyword advertisement contents may be provided. However, in order to provide other keyword advertisement contents, the number of keyword advertisement contents obtained as the search query should be larger than the number of keyword advertisement contents provided to the first selected video. Similarly, when the user selects the third second video among the search results corresponding to the same search query, the same as the case of the second video, the user remains in the keyword advertisement contents received from the keyword advertisement content providing server 3100. If you have keyword advertising content that has not been sent to your computer, you can either send that keyword ad content, or resend the same keyword ad content as the first keyword ad content you sent or the second. have. On the other hand, when operated in an asynchronous manner, if there is no change in the keyword advertising content, only the video playing area may be changed.

Keyword Ad Control Policy and Keyword Ad Control Policy DB (2225)

Next, the keyword advertisement control policy and the keyword advertisement control policy DB 2225 will be described in more detail. The keyword advertising control policy includes the following information, and the situation and processing method of processing the above information by the search query-based keyword advertising server 2200 will be described.

About keyword ad content delivery policy

The keyword query content transmission method policy information on how the keyword-based keyword advertisement server 2200 transmits the received keyword advertisement content to the user computer 1000. The transmission method of keyword advertising contents includes 1) a policy regarding the number of keyword advertising contents to be transmitted in one transmission and an advertising scope of keyword advertising contents, 2) a policy regarding allowing renewal of transmitted keyword advertising contents, and 3) allowing renewal. 4) a policy regarding the renewal standard of 4), and a policy about maintaining the transmitted keyword advertisement content.

Policy on the number of one-time keyword ad content

The number of keyword ad contents to be sent in a single transmission is the environment in which the keyword ad content is exposed (3 ~ 5 keyword ad contents may be exposed if the web screen is operated on a PC screen. If you're working on a screen, one or two is a good option, but on a PC screen, you can expose all the information (keywords, ad descriptions, URLs that go on click, etc.) of the keyword ad content being sent, In the case of a screen or the like, providing only a part of an advertisement title or an advertisement description is a content of a keyword advertisement control policy, and there may be information about the user computer 1000 connected to the video multimedia content service server 2100-1. (E.g., display size information and resolution information) based on this information, On the other hand, the same video multimedia content service server (2100-1) to provide the same or equivalent video multimedia content in different resolutions depending on the environment (PC or mobile phone) of the user's computer (1000). In this case, the search query-based keyword advertising server 2200 obtains information about the environment of the user computer 1000 or the computer from the video multimedia content service server 2100-1, and uses the received criteria as the keyword. The query control policy may be queried to provide the user computer 1000 with keyword advertising content having an optimal number of keyword advertisement contents and a range of advertisements, in which case, when transmitted in one keyword advertising content unit, clicks on the keyword advertising contents. , The keyword ad content that generated the clicks Other keywords are preferably replaced by the advertisement content, which is particularly suitable as a transmission scheme of the keyword advertising content on the size of the mobile phone or other small computer display.

Renewal policy for keyword ad content

Then, under the policy and under what conditions and conditions under which policy to allow the renewal of the keyword advertising content replacing the initially transmitted keyword advertising content with other keyword advertising content during the streaming time of the video multimedia content A policy as to whether to keep the transmitted keyword advertisement content may constitute the keyword advertisement control policy. When the keyword advertising content of the first group consisting of at least one is transmitted, it may not be replaced with the keyword advertising content of another group during the streaming time of the video multimedia content, but the entire keyword advertising content prepared by the predetermined time unit may be replaced. It may be. In this case, as a policy for a predetermined time unit, 1) a method of exposing each keyword ad content group for a time of T / n when the total playing time is T and the number of prepared keyword ad content groups is n; 2) For more weighted keyword ad content groups (usually the keyword ad content in the front of the one-time keyword ad content has a higher expected return, so the weight may also be higher) for more time than T / n. There is a method of exposing and for a group having a low weight for a shorter time than T / n. However, when the minimum exposure time t of the keyword advertisement content is determined, 1) and 2) are applied when T / t is larger than t. On the other hand, when T / n is less than t, the minimum exposure time of the keyword advertising content is preferably t or T (when t> T). When the click occurrence information for a specific keyword ad content group is not obtained from the user computer 1000, the content of the keyword ad content transmitted to the user computer 1000 is changed to another keyword ad content group when a predetermined time unit elapses. In this case, the exposure time of the specific keyword advertisement content group or the like and whether a click occurs may be the contents of the keyword advertisement control policy for the change criteria.

On the other hand, when the multimedia content is an image, the playing time T is 1) responding to the user computer 1000 with respect to the specific image multimedia content, and then selecting information about additional image multimedia content from the user computer 1000. 2) a time until receipt of the content, or 2) a time for which the page about the specific image multimedia content is maintained in the user computer 1000. FIG. That is, while the page related to the specific image multimedia content is maintained in the user computer 1000, the video multimedia content service server 2100-1 adds at least one keyword advertisement content to the keyword advertisement content area 100. You can send it or update it.

Keyword Ad Content Selection Policy Information for Keyword Ad Content Selection Module 2224

The keyword advertisement content selection module 2224 is keyword advertisement content selection policy information used to select at least one keyword advertisement content to be provided to the user computer 1000 at a specific time from among the plurality of keyword advertisement contents obtained. Prior to the user's click, the plurality of keyword advertisement contents are prioritized in individual keyword advertisement content units or keyword advertisement content group units by the keyword advertisement content selection policy. The policy adopted by the keyword advertisement content selection module 2224 to select the keyword advertisement content to determine the transmission priority is the content of the keyword advertisement control policy. The keyword advertising contents selection policy of the keyword advertisement contents selection module 2224 includes 1) an estimated advertising revenue for keyword advertising contents, 2) the number of keyword advertising contents to be provided in one transmission, and 3) specific keyword advertising contents. The selection criteria change of the keyword advertisement content selection module 2224 when click occurs on the content is assumed as the contents.

An example of such a policy is as follows. When the expected advertising revenue for the keyword advertisement content using the search query or the selected tag as the keyword advertisement target text can be estimated, the estimated revenue has an important weight. In addition, when the number of keyword advertisement contents obtained through the keyword advertisement target text is smaller than the number of keyword advertisement contents to be provided during the first transmission, all keyword advertisement contents may be transmitted to the user computer 1000. Therefore, the keyword advertisement content selection module 2224 of the search query based keyword advertisement server 2200 1) selects keyword advertisement content that the user is most likely to click in order to enjoy the maximum advertising revenue, and 2) probability. In general, it is necessary to select keyword advertising contents having high advertising profits, and the priority of selecting such keyword advertising contents is a weight policy. Variables affecting the expected advertising revenue may include an advertisement price of the keyword advertisement content, an expected clickthrough rate of the keyword advertisement content, and the like.

Click generation information is typically collected by the keyword advertising content providing server 3100, the keyword advertising content providing server 3100 is a video multimedia content service server 2100-1 or the video multimedia content service system in real time or non-real time. (2000-1) can be obtained and provided to the various servers required, and even if it is obtained for the first time from any server, the click generation information can be provided to other servers as needed. The module for obtaining the click generation information is called the click generation information receiving module 2227, and the module for transmitting the click generation information is called the click generation information transmitting module.

Keyword Ads Display Module (2226)

Next, the keyword advertisement display module 2226 which is a key element of the present invention will be described. The keyword advertisement display module 2226 is selected by the keyword advertisement content selection module 2224 with reference to the keyword advertisement control policy DB 2225 for the at least one keyword advertisement content obtained in response to the selected video multimedia content. At least one selected keyword advertisement content may be displayed on a predetermined portion of a screen of the user computer 1000 in which the video multimedia content is provided.

In this case, the timing of displaying the keyword advertisement content is important in the present invention. Typically, the keyword advertisement contents are displayed together with a search result, and the search result and the keyword advertisement contents are simultaneously displayed. However, in the present invention, the keyword advertisement contents are independent of what is displayed on the screen on which the search results of the video, image, and sound are displayed. Independence may or may not be indicated, but it may or may not. That is, the present invention is not related to the display of keyword advertisement content on the search result screen.

The core of the present invention is four. First, the search query input by the user is transmitted to the keyword advertisement contents providing system 3000 to obtain keyword advertisement contents and temporarily store the keyword advertisement contents. Second, the video selection information acquisition module 2223-1 obtains selection information about one video constituting a search result from the user's computer, and when the selection occurs on the specific video, the video multimedia content service server ( 2100-1 obtains the target video file from the video DB 2110-1 and causes the video player module 2120-1 to stream the video, and together with this, the keyword advertisement display module 2226 causes the video to be streamed. The stored keyword advertisement content is transmitted to the user's computer together with the video information. Third, the stored keyword advertisement content is transmitted to the user's computer together with the second video information even when another second video corresponding to the same search query is selected. This is also the same when selecting the third second video corresponding to the same search query. Fourth, if the user clicks on a tag included in the videos while viewing the video, the second video, or the third second video, the tag is treated as a search query input by the user. This will happen. Treating it like a search query entered by a user means that 1) provide search results for a video based on the open tag, and 2) transmit the tag to the keyword ad content providing system 3000 to obtain keyword ad content. And 3) when the user selects a video search result based on the tag, etc., streams the selected video along with the keyword advertising content obtained in 2). Is to send it to the user's computer.

The keyword advertisement display module 2226 delivers the always-selected keyword advertisement content to the video multimedia content service server 2100-1 so that the video multimedia content service server 2100-1 is combined with the selected video multimedia content. Generate a web page to transmit the web page data to the user computer 1000. Meanwhile, the video multimedia content service server 2100-1 generates a web page using only the selected video multimedia content while specifying a region where the selected keyword advertisement content is displayed on the user computer 1000, and the web page is displayed. And transmits the selected keyword advertisement contents data to the user computer 1000, and a browser installed in the user computer 1000 receives the selected keyword advertisement contents data and displays the selected keyword advertisement contents in the region (sponsored link region in FIG. 7). It can be done.

Although the above description focuses on moving image multimedia contents, it will be apparent to those skilled in the art that the present invention is equally applicable to images and sounds. In particular, when the multimedia content is an image file such as a photo, most of the reproduction of the image file occurs on the user's computer 1000 (the server of the system mainly plays back thumbnail files, or even thumbnail files. Is transmitted to the user computer 1000, and is viewed in a browser running on the user computer 1000 / user computer 1000. The multimedia content service system is a browser of the user computer 1000, and the image file is stored in a specific image file. At least one keyword advertisement content based on the search query, at a predetermined position such as below / side of a position where the image file is to be displayed on the generated web page when the webpage including the information about the webpage is generated and transmitted. You can send it by including.

Hereinafter, it demonstrates in detail, referring drawings.

9 to 14 illustrate a multimedia content service system. In the case of moving pictures, "-1" is designated after the reference numeral, "-2" for an image, and "-3" for a sound. However, this is only a different attribute (video, image, sound) of the data to be displayed and handled, and the method of handling the data and the method of serving the same or the same.

15 and 16 are diagrams showing a process in which the idea of the present invention is implemented. FIG. 15 shows that keyword advertisement content obtained as a search query is provided together with multimedia content such as another second video, image, sound, etc. corresponding to the same search query when the user's computer 1000 is provided. This is a powerful feature of the present invention. In this case, the same search query does not need to be queried for the keyword advertisement content providing system 3000 for each video related to the search query. Of course, the keyword advertisement content providing system 3000 may be queried whenever the received search query is selected by the user's computer 1000 for selection of each video.

16, when the user clicks on the tag information included in the multimedia content such as the video, image, sound, etc. while viewing the multimedia content such as the video, image, sound, etc., the tag information is treated as the search query. In addition to providing multimedia content such as video, image, sound, etc. corresponding to the upper tag information, query the keyword advertisement content providing system 3000 using the tag information as keyword advertisement target text, and obtain the obtained keyword advertisement contents. The transmission of the multimedia content to the user's computer 1000 is described.

17 and 19 relate to the order in which the present invention is implemented.

17 is a step in which the video multimedia content service providing system 2000-1 receives a search query from a user's computer (S1), and generates a plurality of video information corresponding to the search query as a search result and transmits the search query to the user's computer. And waiting for acquisition of selection information about the video transmitted from the user's computer (S2), transmitting the search query to the keyword advertisement content providing server as the keyword advertisement target text (S3), and from the keyword advertisement content providing server. Obtaining and storing at least a plurality of keyword advertising contents corresponding to the search query (S4), Receiving selection information for any one video among the plurality of video information transmitted from the user's computer (S5), and selecting Information from the video streaming information and keyword ad content providing server Through the step (S6) for transmitting one or more keywords, advertising content is selected from the plurality of keyword advertising content to the user's computer corresponding to the received search query shows a process of achieving the present inventive idea.

FIG. 18 corresponds to FIG. 15, wherein the video multimedia content service providing system 2000-1 receives a search query from a user's computer (S1);

Generating a plurality of video information corresponding to the search query as a search result and transmitting it to the user's computer, and waiting for the acquisition of the selection information for the video transmitted from the user's computer (S2), the search query keyword ad content providing server Transmitting (S3), obtaining and storing at least a plurality of keyword advertisement contents corresponding to a search query from a keyword advertisement content providing server (S4), and a video of any one of a plurality of video information transmitted from a user's computer. Receiving the selection information for the (S5), transmitting the one or more keyword advertising content selected from the video streaming information obtained the selection information and a plurality of keyword advertising content received from the keyword advertising content providing server to the user's computer Step S6, transfer from your computer Receiving selection information regarding the second video from among the plurality of video information (S7), and receiving the selection information from the second video streaming information and the plurality of keyword advertisement contents received from the keyword advertisement content providing server. A process of achieving the inventive concept by performing the step S8 of transmitting the selected one or more keyword advertisement contents to the user's computer is illustrated.

FIG. 19 corresponds to FIG. 16, wherein the video multimedia content service providing system 2000-1 receives a search query from a user's computer (S1), and generates a plurality of video information corresponding to the search query as a search result. Transmitting to the user's computer and waiting for acquisition of selection information about the video transmitted from the user's computer (S2), and transmitting the search query to the keyword advertisement content providing server (S3).

Obtaining and storing at least a plurality of keyword advertising content corresponding to the search query from the keyword advertising content providing server (S4), Receiving selection information for any one of the plurality of video information transmitted from the user's computer (S5), transmitting the one or more keyword advertising content selected from the video streaming information obtained the selection information and the plurality of keyword advertising contents received from the keyword advertising content providing server (S6), the user's computer Receiving selection information on any one tag of at least one tag information included in the video information transmitted from (S9), by generating a plurality of video information corresponding to the selected tag information as a search query Sent to your computer, and Waiting for acquisition of selection information about a video transmitted from a computer (S10); transmitting the selected tag information as keyword advertisement target text to a keyword advertisement content providing server (S11); Obtaining and storing corresponding plurality of keyword advertisement contents (S12), receiving selection information regarding any one third video among a plurality of video information transmitted from a user's computer (S13), and selecting information By performing the step S14 of transmitting the received third video streaming information and one or more keyword advertisement contents selected from the plurality of keyword advertisement contents corresponding to the selected tag received from the keyword advertisement content providing server to the user's computer. It shows how to achieve the invention.

17 to 19 have described the operation of the video multimedia content service providing system 2000-1 for video multimedia content. Meanwhile, as described above, the sound multimedia contents service providing system 2000-3 with respect to the sound multimedia may also perform a function substantially equal to or equivalent to that of FIGS. 17 to 19.

On the other hand, there is no concept of streaming for image multimedia contents, and the image multimedia contents service providing system 2000-2 is equivalent to or equivalent to that of FIGS. 17 to 19 except that only image files are transmitted to a user computer. Perform a function. The person skilled in the art will be able to perform the same processes of FIGS. 17 to 19 for the image multimedia contents in the same or equivalent manner.

In the present invention, for the sake of convenience of explanation, it will be clear that a video is used as a video content / file, an image is an image content / file, and a sound is equivalent to a sound content / file. For example, providing video search results is providing video content as a search result (typically providing thumbnails, specific image cuts of the video), and is essentially different from streaming a particular video or sound selected.

The present invention can be utilized in the wired / wireless online advertising industry, multimedia content industry, information and communication service industry, video industry such as movies, image industry, sound industry, music industry, and the like.

FIG. 1 is a diagram illustrating keyword advertisement contents appearing in the upper right side when a printer is entered as a search query at www.google.com.

FIG. 2 is a diagram showing that keyword advertisement content appears at the top of a search result when printer is a search query when a search word of printer is input at www.naver.com.

FIG. 3 is a diagram illustrating a video search result in which printer is a search query when a search term of printer is input in www.youtube.com.

4 is related to the prior art showing that when the search word printer is entered at www.flickr.com, the keyword search content for the printer as a search query and the keyword advertisement content corresponding to the general search query are displayed together with the search result. Drawing.

FIG. 5 is a diagram of a related art without keyword advertising content corresponding to printer when one of video search results corresponding to a search query of printer is clicked on www.youtube.com.

FIG. 6 is a diagram of a prior art in which there is no keyword advertisement content corresponding to printer when one of image search results corresponding to a search query of printer is clicked on www.flickr.com.

FIG. 7 is a diagram for describing a technology of the present invention in which keyword advertisement content corresponding to a printer is provided when one of video search results corresponding to a search query of printer is clicked on www.youtube.com.

FIG. 8 is an exemplary diagram of a technique of the present invention in which keyword advertisement content corresponding to a printer is provided when one of image search results corresponding to a search query of printer is clicked on www.flickr.com.

FIG. 9 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a transmission time of a video obtained by receiving selection information from a user's computer of the present invention. In the present embodiment, the video multimedia content service system and the keyword advertisement content providing system exist as independent systems.

FIG. 10 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a transmission time of a video obtained by receiving selection information from a computer of a user of the present invention. In the present embodiment, there is a keyword advertisement content providing server in a moving image multimedia content service system.

FIG. 11 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a point in time of providing image content having received selection information from a user's computer of the present invention. In the present embodiment, the image multimedia content service system and the keyword advertisement content providing system exist as independent systems.

FIG. 12 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a presentation time of image content received selection information from a user's computer of the present invention. In the present embodiment, a keyword advertisement content providing server exists in the image multimedia content service system.

FIG. 13 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a presentation time of sound content received selection information from a user's computer of the present invention. In the present embodiment, the sound multimedia content service system and the keyword advertisement content providing system exist as separate systems.

FIG. 14 is a diagram for one embodiment of implementing a method of providing keyword advertisement content based on a search query while waiting for a presentation time of sound content received selection information from a user's computer of the present invention. In this embodiment, a keyword advertisement content providing server exists in the sound multimedia content service system.

15 is an exemplary diagram of an information processing flow between each system and user computer on which the idea of the present invention is implemented.

16 is another exemplary diagram of an information processing flow between each system and a user computer on which the idea of the present invention is implemented.

17 is a diagram for one embodiment of an information processing flow performed by the present invention in a video / image / sound multimedia content service providing system.

18 is another exemplary embodiment of an information processing flow implemented in a video / image / sound multimedia content service providing system according to the present invention.

19 is yet another exemplary embodiment of an information processing flow implemented in a video / image / sound multimedia content service providing system according to the present invention.

Claims (20)

Provides at least one video search result corresponding to the search query received from the user's computer, and when the user selects one or more of the provided video, multimedia content transmission method including streaming video information to the user's computer In the video multimedia content service system including a video multimedia content service server to transmit, (a) receiving a search query from the user's computer; (b) generating a plurality of moving picture information corresponding to the search query as a search result and transmitting the result to the computer of the user, and waiting for the selection information of the transmitted moving picture from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one video from among the plurality of video information transmitted from the user's computer; And (f) transmitting to the user's computer any one or more keyword advertisement contents selected from among streaming information of the video obtained the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. , The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module that receives a search query as keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and a keyword for transmitting the keyword advertisement content. An advertisement content providing server side keyword advertisement content transmitting module, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content from the keyword advertisement content DB for the search query text received from the video multimedia contents service system; And transmitting the obtained keyword advertisement content to the video multimedia content service server. To wait that provides keyword advertising content based on the search query. The method of claim 1, (g) receiving additional selection information for any one second video of the second video information excluding the transmitted video from the plurality of video information from the user's computer; (h) combining any one or more keyword advertisement contents selected from the plurality of transmitted keyword advertisement contents together with the transmitted second video information obtained with the selection information, and transmitting the combined keyword advertisement contents to the user's computer; A method for providing keyword advertisement content based on a search query while waiting for a transmission time of a video obtained by receiving selection information from a user's computer. The method of claim 2, The keyword advertisement contents selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second video information are included among those obtained in the step (d). A method of providing keyword ad content based on a search query by waiting for a transmission time of a video having received selection information. The method of claim 2, The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second video information is included among those obtained by additionally performing the steps (c) and (d). A method for providing keyword advertisement content based on a search query while waiting for a transmission time of a video obtained with selection information obtained from a user's computer. The method of claim 1, The region in which the transmitted video information is displayed and the region in which the keyword advertisement content is displayed are asynchronous. The keyword advertisement based on a search query is waited for a transmission time of a video obtained with selection information from a user's computer. How to provide content. The method according to any one of claims 1 to 5, (i) transmitting the video information or the second video information to the user's computer, and then selecting one of at least one tag information included in the video information or the second video information from the user's computer; Receiving information; (j) obtaining at least one video information corresponding to the tag information obtained with the selection information; (k) generating a plurality of moving picture information corresponding to the tag information as a search result and transmitting the same to the user's computer, and obtaining selection information about the plurality of moving pictures corresponding to the transmitted tag information from the user's computer. Waiting step; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information about any one third video from among at least one video information corresponding to the tag information transmitted from the user's computer; And (o) any one or more keyword advertisement contents selected from third video information corresponding to the tag information obtained with the selection information and at least one keyword advertisement content corresponding to the tag information received from the keyword advertisement content providing server; And transmitting to the user's computer, the keyword advertisement content based on the search query while waiting for the transmission time of the video obtained with the selection information obtained from the user's computer. The method according to any one of claims 1 to 5, (i) transmitting the video information or the second video information to the user's computer, and then selecting one of at least one tag information included in the video information or the second video information from the user's computer; Receiving information; (j) obtaining at least one video information corresponding to the tag information obtained with the selection information; (k) generating a plurality of moving picture information corresponding to the tag information as a search result and transmitting the same to the user's computer, and obtaining selection information about the plurality of moving pictures corresponding to the transmitted tag information from the user's computer. Waiting step; (n) receiving selection information regarding at least one third video among at least one video information corresponding to the tag information transmitted from the user's computer; And (p) transmitting to the user's computer at least one keyword advertisement content selected from the third video information corresponding to the tag information obtained from the selection information and the keyword advertisement content obtained in the step (d); How to provide the keyword advertising content based on the search query while waiting for the transmission time of the video received the selection information obtained from the user's computer comprising a. An image including an image multimedia content service server providing at least one image search result corresponding to a search query received from a user's computer, and transmitting the selected image information when the user selects at least one of the provided images In the multimedia content service system, (a) receiving a search query from the user's computer; (b) generating a plurality of image information corresponding to the search query as a search result and transmitting the result to a computer of the user, and waiting for acquisition of selection information on the transmitted image from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one of the plurality of image information transmitted from the user's computer; And (f) transmitting to the user's computer any one or more keyword advertisement contents selected from image information obtained from the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module that receives a search query as keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and a keyword for transmitting the keyword advertisement content. An advertisement content providing server-side keyword advertisement content transmitting module, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content from the keyword advertisement content DB for the search query text received from the image multimedia contents service system. And providing the image obtained by receiving selection information from the user's computer, wherein the obtained keyword advertisement content can be transmitted to the image multimedia content service server. To wait that provides keyword advertising content based on the search query. The method of claim 8, (g) receiving, from the user's computer, additional selection information of any one of the second image information except for the image provided to the user's computer among the plurality of image information; (h) combining and transmitting any one or more keyword advertisement contents selected from the plurality of keyword advertisement contents transmitted with the second image information obtained with the selection information to the user's computer; A method for providing keyword advertising content based on a search query while waiting for a time of providing an image obtained with selection information obtained from a user's computer. The method of claim 9, The keyword advertisement contents selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second image information are included among those obtained in the step (d). A method of providing keyword ad content based on a search query while waiting for an image to receive selection information. The method of claim 9, The keyword advertisement content selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second image information is included among those obtained by additionally performing steps (c) and (d). A method of providing keyword advertisement content based on a search query while waiting for a presentation time of an image obtained with selection information obtained from a user's computer. The method of claim 8, The area in which the provided image information is displayed and the area in which the keyword advertisement content is displayed are asynchronous. The keyword advertisement content based on a search query is waited for a time of providing an image that has received selection information from a user's computer. How to give it. The method according to any one of claims 8 to 12, (i) transmitting the image information or the second image information to the user's computer, and then selecting one of at least one tag information included in the image information or the second image information from the user's computer Receiving information; (j) acquiring at least one or more image information corresponding to the tag information obtained with the selection information; (k) generating a plurality of image information corresponding to the tag information as a search result and transmitting it to the user's computer, and obtaining selection information on the plurality of images corresponding to the transmitted tag information from the user's computer. Waiting step; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information on any one third image of at least one image information corresponding to the tag information transmitted from the user's computer; And (o) providing a third image corresponding to the tag information obtained with the selection information, and corresponding to the provided third image information corresponding to the tag information and the tag information received from the keyword advertisement content providing server. Transmitting any one or more keyword advertisement contents selected from at least one keyword advertisement content to the user's computer, while waiting for the time of providing the image received the selection information from the user's computer. How to provide keyword-based ad content. The method according to any one of claims 8 to 12, (i) transmitting the image information or the second image information to the user's computer, and then selecting one of at least one tag information included in the image information or the second image information from the user's computer Receiving information; (j) acquiring at least one or more image information corresponding to the tag information obtained with the selection information; (k) generating a plurality of image information corresponding to the tag information as a search result and transmitting it to the user's computer, and obtaining selection information on the plurality of images corresponding to the transmitted tag information from the user's computer. Waiting step; (n) receiving selection information on any one third image of at least one image information corresponding to the tag information transmitted from the user's computer; And (p) providing a third image corresponding to the tag information obtained with the selection information, and selecting one of the provided third image information corresponding to the tag information and the keyword advertisement content obtained in the step (d). And transmitting one or more keyword advertisement contents to the user's computer, wherein the keyword advertisement contents based on a search query are waited for at a time of providing an image obtained with selection information from the user's computer. Sound multimedia content service that provides at least one sound search result corresponding to a search query received from a user's computer, and transmits streaming information of the selected sound to the user's computer when the user selects one or more of the provided sounds. In the sound multimedia content service system including a server, (a) receiving a search query from the user's computer; (b) generating a plurality of sound information corresponding to the search query as a search result and transmitting the result to a computer of the user, and waiting for obtaining selection information on the transmitted sound from the user's computer; (c) transmitting the search query as a keyword advertisement target text to a keyword advertisement content providing server; (d) obtaining and storing at least a plurality of keyword advertisement contents corresponding to the search query from the keyword advertisement contents providing server; (e) receiving selection information on any one of the plurality of sound information transmitted from the user's computer; And (f) transmitting to the user's computer at least one keyword advertisement content selected from among sound information obtained from the selection information and a plurality of keyword advertisement contents received from the keyword advertisement content providing server. The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module that receives a search query as keyword advertisement target text, a keyword advertisement content DB including at least one advertisement content, and a keyword for transmitting the keyword advertisement content. An advertisement content providing server-side keyword advertisement content transmission module, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content from the keyword advertisement content DB for the search query text received from the sound multimedia contents service system. And transmitting the obtained keyword advertisement content to the sound multimedia content service server. To wait that provides keyword advertising content based on the search query. The method of claim 15, (g) receiving additional selection information on any one of the second sound information except the transmitted sound from the plurality of sound information from the user's computer; (h) combining at least one keyword advertisement content selected from the plurality of transmitted keyword advertisement contents together with the second sound information obtained with the selection information, and transmitting the combined keyword advertisement contents to the user's computer; A method for providing keyword advertising content based on a search query by waiting for a transmission time of a sound obtained by receiving selection information from a user's computer. The method of claim 16, The keyword advertisement contents selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second sound information may be included among those obtained in the step (d). A method of providing keyword advertisement content based on a search query by waiting for a transmission time of sound obtained with selection information. The method of claim 16, The keyword advertisement contents selected from the plurality of keyword advertisement contents received from the keyword advertisement content providing server together with the second sound information are included among those obtained by additionally performing the steps (c) and (d). A method of providing keyword advertisement content based on a search query while waiting for a transmission time of a sound obtained by receiving selection information from a user's computer. The method according to any one of claims 15 to 18, (i) transmitting the sound information or the second sound information to the user's computer, and then selecting one of at least one tag information included in the sound information or the second sound information from the user's computer Receiving information; (j) obtaining at least one sound information corresponding to the tag information obtained with the selection information; (k) generating a plurality of sound information corresponding to the tag information as a search result and transmitting the result to the computer of the user, and obtaining selection information about the plurality of sounds corresponding to the transmitted tag information from the user's computer. Waiting step; (l) transmitting the tag information as a keyword advertisement target text to a keyword advertisement content providing server; (m) receiving at least one or more keyword advertisement contents corresponding to the tag information from the keyword advertisement content providing server; (n) receiving selection information regarding any one third sound among at least one sound information corresponding to the transmitted tag information from the user's computer; And (o) any one or more keyword advertisement contents selected from third sound information corresponding to the tag information obtained with the selection information and at least one keyword advertisement content corresponding to the tag information received from the keyword advertisement content providing server And transmitting to the user's computer, the keyword advertisement content based on the search query while waiting for the transmission time of the sound which has received the selection information from the user's computer. The method according to any one of claims 15 to 18, (i) transmitting the sound information or the second sound information to the user's computer, and then selecting one of at least one tag information included in the sound information or the second sound information from the user's computer Receiving information; (j) obtaining at least one sound information corresponding to the tag information obtained with the selection information; (k) generating a plurality of sound information corresponding to the tag information as a search result and transmitting the result to the computer of the user, and obtaining selection information about the plurality of sounds corresponding to the transmitted tag information from the user's computer. Waiting step; (n) receiving selection information regarding any one third sound among at least one sound information corresponding to the transmitted tag information from the user's computer; And (p) transmitting to the user's computer at least one keyword advertisement content selected from among the third sound information corresponding to the tag information obtained from the selection information and the keyword advertisement content obtained in step (d); Method for providing the keyword advertising content based on the search query waits for the transmission time of the sound received the selection information from the user's computer comprising a.

Images