KR20090111762A - Method and system for providing contents - Google Patents

Abstract

PURPOSE: A contents offering method and a system thereof are provided to offer a search result related to a specific object to a user by regarding the specific object selected by a user as an input for the search. CONSTITUTION: A contents offering method comprises the following steps of: receiving a user input for selecting a specific object on a screen displayed through a specific medium(S2402); allowing the access to a contents offering system through the specific medium(S2403); extracting a search word related to the selected specific object(S2404); and outputting a search result screen including a brand matched with the search word(S2405).

Description

Content providing method and content providing system {METHOD AND SYSTEM FOR PROVIDING CONTENTS}

The present invention relates to a method of providing a brand content related to a selected object by selecting when a specific object is selected on a screen displayed through a specific medium.

With the development of the Internet and the proliferation of mobile communication networks, the so-called multi-media era, such as the Internet web, IPTV, mobile communication, and DMB, is coming.

Users can access the wired or wireless Internet using a desktop PC or laptop, access a wireless multimedia service (DMB or mobile multimedia service) using a PDA or a mobile phone, or watch an Internet broadcast (IPTV) using a TV. We have access to content through the media.

However, despite the variety of media, the content that a user can access is limited. A user often encounters limited content through a medium mainly used by the user, or a user often does not receive the desired content conveniently.

An object of the present invention is to provide a method for providing content through a search result associated with a specific object by considering a specific object selected by a user as an input for searching.

It is also an object of the present invention to provide a content providing system that provides content through a search result related to the specific object, considering the specific object selected by the user as an input for searching.

In order to achieve the above object, the present invention provides a method for providing content through a content providing system accessible through a specific medium, the method comprising: receiving a user input for selecting a specific object on a screen displayed through the specific medium; Allowing access to the content providing system via a particular medium; Extracting a search word associated with the selected specific object; Outputting a search result screen including a brand matching the search word; Outputting an electronic book relating to a specific brand selected by a user among brands displayed on a search result screen; Outputting the specific brand store through an electronic book; Classifying and outputting the specific brand content according to a generating subject through an electronic book; And storing the content selected by the user among the contents classified and output according to a generating subject in an internal user space.

In order to achieve the above object, the present invention provides a content providing system that can be accessed through a specific medium, comprising: a receiving unit for receiving a user input for selecting a specific object on a screen displayed through the specific medium; A database that stores branded content classified according to a creator and a specific search word associated with the specific object; A first screen including a brand matching a specific search word, a second screen displaying an ebook related to a specific brand selected by a user among brands displayed on the first screen, and a brand store displayed through the ebook An output unit configured to output a fourth screen on which the specific brand content is displayed according to the creator by three screens and an electronic book; A user space providing unit which provides an internal user space capable of storing contents selected by a user among the contents classified and output according to the creator; And a control unit which allows access of the content providing system through a specific medium and controls the receiving unit, the database, the output unit, and the user space providing unit.

The content providing method and the content providing system according to an embodiment of the present invention may regard a specific object selected by the user as an input for searching and provide a search result related to the specific object to the user. Due to the above method, the user can be provided with content conveniently and quickly in various environments.

Hereinafter, a method of providing content through a content providing system accessible through a plurality of media will be described with reference to the accompanying drawings.

1 is a block diagram illustrating a content providing method according to an embodiment of the present invention.

The content providing system 300 according to an exemplary embodiment of the present invention may be connected through a network 150 and connected through a specific medium 100. The network 150 refers to a network that performs communication through a medium, and may include an internet network, a wireless communication network, a broadcasting network, and the like.

In addition, the specific medium 100 may include various terminals connected to the content providing system 300. For example, it may include a mobile terminal, a television (Television), an IPTV (Internet Protocol Television), a desktop PC, and the like. The specific medium 100 may include a user terminal receiving content according to a user, and an advertiser terminal providing content.

In addition, the content providing system 300 may be connected through a plurality of media. Accordingly, the content providing system 300 may provide content through various media. The content provision may include content display and content transmission.

As the plurality of media, TV, IPTV, mobile communication (mobile), internet web (Web), DMB, etc. may be used.

The TV refers to a medium that receives a broadcast signal transmitted from a broadcasting station and demodulates the received broadcast signal to display video and audio information. The TV may include an analog TV using an analog signal and a digital TV using a digital signal.

IPTV is a service that provides a broadcasting channel, VOD (Video On Demand), and two-way data service to one terminal using a high-speed Internet network. As a component for providing IPTV, the content format is compressed for the collection and processing of contents from CP (Program Provider), PP (Program Provider), etc. and for smooth transmission to IPTV network. Content protection technology to prevent distribution. In the embodiment of the present invention, IPTV does not refer to simply Internet TV, but refers to a medium for transmitting dedicated content designed to be controlled by a simple remote controller instead of a keyboard.

Mobile communication includes second generation mobile communication such as Global System for Mobile Telecommunication (GSM), Code Division Multiple Access (CDMA), Global System for Mobile Telecommunication (WCDMA), CDMA2000, High Speed Downlink Packet Access (HSDPA), High Speed (HSUPA) It includes 3G mobile communication such as Uplink Packet Access and next generation mobile communication such as Wibro and Long Term Evolution (LTE). In addition, it refers to a medium for transmitting dedicated content designed to fit a relatively small screen of a mobile phone (mobile phone) on the premise of carrying.

The Internet Web uses hypertext transfer protocol (http) and transmission control protocol-internet protocol (TCP / IP), html (hyper text markup language), xml (extended markup language), and sgml (Standard Generalized Markup Language). It refers to a medium for transmitting a document produced in such markup language.

Digital Multimedia Broadcasting (DMB) is a concept including terrestrial DMB and satellite DMB, and refers to a medium for transmitting dedicated content designed to fit a relatively small screen of a portable DMB terminal.

On the other hand, throughout the specification, the content corresponding to the medium refers to content optimized for easy reproduction through the medium. As a specific example, the content corresponding to the Internet web consists of a markup language such as html and xml, a script language such as java script, and an add-in program such as active x and ocx, and the content transmitted through TCP / IP. Point. The content corresponding to the mobile communication is a simplified content for using the content of the Internet web as a mobile communication terminal and refers to the content transmitted through the WAP. The content corresponding to IPTV refers to a multimedia file encoded by MPEG-2, MPEG-4, WMV-9, H.264, or the like. The content corresponding to the DMB is a multimedia file encoded in MPEG-2 or MPEG-4, and indicates a file encoded to have a smaller capacity than IPTV.

2 is a block diagram illustrating a content providing system 300 according to an embodiment of the present invention. The content providing system 300 includes a database 310, a production unit 311, a receiver 312, a transmitter 313, an updater 314, an analyzer 315, an input unit 316, and a content provider. 317, an output unit 318, a user space provider 319, a promotion space provider 320, and a controller 321. Some components of the content providing system 300 may be omitted, or other components may be added according to embodiments.

The database 310 is a space in which various kinds of information are stored. For example, specific brand content may be stored in the database 310. The brand content refers to content related to a specific brand, and may include content related to a brand name and content related to a product having the brand name. For example, the specific brand content may include an article, a video, an image, detailed information of a product, an article about a product, a product image, a product video, and the like related to the specific brand.

Brand contents stored in the database 310 may be classified and stored according to specific criteria. For example, the brand content may be classified according to the media provided and stored in the database 310. The content may be classified into a TV content, a mobile content, an IPTV content, and an Internet web content. The reason for storing the content separately for each medium as described above is that the reproduction environment varies depending on the medium.

In addition, the brand content may be classified according to the creator and stored in the database 310. The creator of the content includes an advertiser of a brand, an operator who operates the content providing system, and a user who receives branded content. The advertiser refers to a selling entity that sells a specific branded product, the operator refers to an operating entity that operates the content providing system 300, and the user refers to a subject receiving brand contents through the content providing system 300. Say. Therefore, the content providing system 300 may receive content through various routes and provide various contents to the user.

In addition to the brand content, the database 310 may also store information on user behavior patterns or reaction information on the brand content. The information on the user behavior pattern may include content usage information, content generation information, content advertisement information, a product purchase history related to a specific content, a brand search history, and the like. In addition, the response information to the brand content may include the number of views, the number of scraps, the number of comments, the number of edits, and the like.

The production unit 311 produces content using a specific source. The specific source may include an object forming a content. For example, if an article about a particular brand consists of images and text, both the images and text can be a single object. In addition, when the image may be subdivided into a first image area and a second image area, the first image area and the second image area may also be respective objects.

The production unit 311 may produce content corresponding to the second medium by using the content produced corresponding to the first medium. For example, the production unit 311 may generate content suitable for a mobile environment using content produced for a PC (for the Internet). A detailed method of producing the content will be described later.

The receiver 312 may receive various signals or contents. For example, the receiver 312 may receive an access signal of a specific medium or receive brand content from an advertiser or a user. The received access signal may be transmitted to the controller 321 for analysis. The controller 321 may analyze the connection signal to analyze the type of the connected medium, the location information of the connection medium, or the user information of the connection medium. The controller 321 may determine whether to permit access of a specific medium based on the analyzed information. If the connection is allowed, the content providing system 300 may perform data communication with the access medium 100.

On the other hand, the receiving unit 312 may be provided with a receiving passage corresponding to the medium to be connected (not shown). For example, the access signal through the mobile may be received through the first reception path, the access signal through the Internet web may be received through the second reception path, and the access signal through the TV may be received through the third reception path. In addition, the receiver 312 may receive specific data from the access medium through a reception path corresponding to the connected medium.

The transmitter 313 transmits the brand content stored in the database 310 or link information for identifying the brand content stored in the database 310 to an external space. The external space refers to an external space other than the content providing system 300. For example, the external space may include a user terminal, an advertiser terminal, a specific web site, and the like.

The transmitter 313 may transmit specific data (eg, brand content or link information) in consideration of a medium connected to the content providing system 300 through the control of the controller 321. For example, the transmitter 313 may transmit mobile content to the mobile terminal and TV content to the TV.

On the other hand, the transmission unit 312 may be provided with a transmission path corresponding to the medium to be connected (not shown). For example, data transmitted to the mobile may be transmitted through the first transmission path, data transmitted to the Internet web may be transmitted to the second transmission path, and data transmitted to the TV may be transmitted through the third transmission path. have.

When the new brand content is registered in a specific area of the content providing system 300, the updater 314 may update the registered new brand content in another area associated with the specific area. Therefore, when new content is registered in the first area, the updater 314 may update the new content in the second area associated with the first area. The first area and the second area may be spaces provided in the content providing system 300. For example, the first region and the second region may be any one of an electronic book, a promotional space, and an internal user space, which will be described later.

Meanwhile, when the brand content stored in the content providing system 300 is updated, the controller 321 may inform the user of the update. For example, the controller 321 may display the latest brand content to be identified.

The analyzer 315 analyzes the behavior history of the user and generates user behavior pattern information. For example, the analysis unit 315 analyzes the behavioral pattern information fed back from the Internet URL, the IPTV operating system and the mobile communication CP system, or analyzes the number of times of use of the brand content stored in the content providing system 300 to analyze the user's behavior. Analyze behavior history In addition, the analyzer 315 may generate content response information by analyzing the response to the content. For example, the number of scraps, the number of comments, and the number of edits of the specific content provided from the content providing system 300 may be response information.

The input unit 316 receives a user input for brand search or content search (eg, specific brand content search). That is, the input unit 316 may receive a predetermined search word input from a user for searching for a specific brand or a specific content. The brand search means searching for a specific brand name.

The content provider 317 may provide the brand content to the user according to the creator. The creator of the content includes an advertiser of a brand, an operator who operates the content providing system, and a user who receives branded content. The advertiser can create branded content for his product advertisement, the operator can create branded content to promote the branded content of a particular advertiser to the user, and the user can edit or reprocess the provided branded content to Brand content may be generated.

The content provider 317 may provide brand content through a brand store. For example, the content providing unit 317 provides an image of a product, a video about the product, an article about the product, a video about the brand, an article about the brand, and the like through a brand store in a cyber space. can do. The brand store and product images may be 2D images or 3D images.

Meanwhile, in the present specification, a space for identifying a plurality of brand stores for each store will be referred to as a "hole" for convenience. The hall may be implemented in 3D or 2D form as a space where a plurality of stores are housed. The user may view the entire hall where a plurality of brand stores are arranged through the entrance of the hall, or may view individual brand stores.

On the other hand, the brand store may be determined in size, location, or implemented image price based on a special criterion including the advertising unit price of the advertiser. For example, a brand store having a high advertisement unit price may be arranged in the main hall, and a brand store having a low advertisement unit price may be disposed in the sub store. In addition, a brand store having a high advertising unit price may be implemented as a 3D image, and a brand store having a low advertisement unit price may be implemented as a 2D image.

According to an embodiment of the present invention, a specific brand store may be output through a specific page provided in an electronic book associated with a specific brand. In the present specification, the electronic book refers to an electronic medium type book that can identify specific information or specific content. The user may check a specific brand store by entering an e-book. In addition, the electronic book may be further provided with a page for identifying brand contents classified according to the creator.

In addition, according to an embodiment of the present invention, an electronic book for checking brand contents may be provided in the brand store. The user may check the brand contents classified according to the creator through the electronic book. The brand content provided through the electronic book may be scraped into an internal user space (described later) by user selection. In this case, an entire content may be scraped, or may be divided and scraped into object units.

Meanwhile, according to an embodiment of the present invention, the content providing unit 317 provides an e-book provided with a page for identifying brand contents and a page for identifying specific brand contents according to a creator. can do. That is, a brand store may be displayed through the electronic book.

The output unit 318 outputs a screen including various information. For example, a screen displaying a search result matching the input search word, a store screen for searching brand content, and a specific brand content playing screen are displayed.

The user space provider 319 provides an internal user space for the user. As used herein, the term "user space" refers to a specific space associated with a user. For example, it may include a mini homepage, a blog, an e-mail, and the like of a specific user. For convenience, the internal user space refers to a user space provided by the content providing system 300, and the external user space refers to a user space provided by a system existing outside the content providing system 300. The user can store and store the branded contents collected in the internal user space.

The promotion space provider 318 provides a promotion space for promoting the content stored in the internal user space. The promotional space may be operated in a community form. For example, by forming a community called "a group that likes A brand", it is possible to share A brand contents and event information provided by A brand among community members. Brand A content may be promoted through the community space.

The control unit 321 is a database 310, the production unit 311, the receiving unit 312, the transmission unit 313, the update unit 314, the analysis unit 315, the input unit 316, the content provider 317 The overall function performed by the output unit 318, the user space providing unit 319, and the promotional space providing unit 320 may be organically controlled.

3 is a diagram illustrating an example of producing content in the production unit 311 illustrated in FIG. 2. As shown, each content consists of at least one object. Content 1 includes objects A, B, and C, content 2 includes objects E, F, and G, and content 3 includes objects M and N.

The production unit 311 may include an editor (not shown) capable of producing content. The editor may be implemented in software. The editor may extract a specific object from the content. For example, object C may be extracted from content 1, object F may be extracted from content 2, and object N may be extracted from content 3. The editor may combine the extracted contents C, F, and N to produce new content 211.

On the other hand, the properties of each object may be associated with a specific code. For example, object A may be associated with A code, and object B may be associated with B code. In the present specification, the property of an object refers to an essential characteristic for distinguishing a specific object from other objects. It is possible to minimize the load of the content providing system 300 by extracting and associating only attributes of the object rather than associating all characteristics of the object with a specific code.

In addition, the controller 321 may calculate tracking information of each object through a tracking check of each code. Tracking information of an object refers to information related to the trace of the object. The tracking information may include an extraction frequency of an object, information about a movement path of the extracted object, conversion information of the extracted object, and the like.

According to an embodiment of the present invention, the content providing system 300 may check the tracking of each code by numbering each code to correspond to the number of times each code is extracted. The first extracted object A may be associated with the code "A_0001", and the second extracted object A may be associated with the code "A_0002". Therefore, the number of extractions of each object may be checked through a number (for example, 0001, 0002) numbered after a code associated with an object property (for example, "A" for object A). In addition, when the extracted object is scraped into the external user space, the controller 321 may store the "A_0001" code or the "A_0002" code in association with the location information of the scraped location in the database 310.

Meanwhile, the produced content 211 may be provided through various media. For example, when the produced content 211 corresponds to the first medium, the produced content 211 corresponds to the plurality of media using a method of generating content corresponding to the second medium using the produced content 211. A plurality of contents may be generated. The so-called simple standard conversion may be performed by simply converting the specification of the first content into the second content standard, or the so-called editing conversion of re-encoding and / or rearranging the multimedia elements of the first content according to the situation of the second content. You may.

As a specific example, if the first medium is the Internet web and the second medium is mobile communication, the first content of the html and xml standards is converted into second content conforming to the WAP standard by simple standard conversion. In addition, as an example of editing conversion, the second content which is relatively complicated in operation using a keyboard and a mouse and the first content composed of high quality images and videos can be operated by a limited number of number keys and is composed of relatively low quality images and videos Can be converted to

Also, if the first medium is the Internet web and the second medium is an IPTV, each unit page constituting the web page is captured as a still image, or converted into a file composed only of images and videos except for add-in programs such as ActiveX and Flash. do. If the second medium is DMB, the image and video may be converted in a lower way to be applied to a relatively small bandwidth.

A plurality of contents generated by the above method may be provided through each medium.

In addition, the produced content 211 may be converted into content for a multi-media, and the content for the multi-media may be provided to a plurality of media.

FIG. 4 is a flowchart illustrating an example of a method of providing content through the content providing system shown in FIG. 2.

The user may attempt to access the content providing system 300 using a specific medium (user terminal). That is, when the receiver 312 receives the user's access signal, the controller 321 may determine whether the connection is allowed. For example, the controller 321 may analyze the connection signal to analyze the type of the connected medium, the location information of the connection medium, or the user information of the connection medium. The controller 321 may determine whether to permit access of a specific medium based on the analyzed information. If the user's connection is normal, the control unit 321 may allow the user access through a specific medium (S401).

If the connection is allowed, the output unit 318 may output a screen including a plurality of menu items including a brand content check item and a hall entry item (S402). The screen including the plurality of menu items may be set as an initial screen.

5 illustrates an example of a screen including the plurality of menu items.

In the illustrated screen, a plurality of menu items including a brand content confirmation item 501, an entry into the internal user space 503, a hall entry item 502, and a promotion space entry item 504 may be displayed. Through the plurality of menu items, a user can check contents by various routes. The brand content confirmation item 501 may be an item for confirming brand content sorted according to various criteria. For example, it may be an item for checking the latest brand content. The item for entering a hole means a link menu connected to the hall.

Therefore, the user can check the content by selecting a desired menu from the plurality of menus. For example, when the user selects the brand content check item 501, the output unit 318 includes a brand product image arranged by a specific criterion (eg, new product order) and an input window for searching for a specific brand. The screen may be output (S403, S404).

6 illustrates an example of a screen displayed when the user selects the brand content confirmation item 501.

As illustrated, when the user selects the brand content check item 501, the output unit 318 may display an input window 601 for brand search and a screen including the specific product 602. When the user selects a specific product 602, the output unit 318 may output an enlarged image of the specific product (not shown). In addition, the user may input a specific keyword for brand search in the search term input window 601. When a search keyword is input, the output unit 318 may display a brand search result window 603 including a brand matching the search keyword. For example, a brand including an input keyword may be displayed in the brand search result window 603 or a brand of an advertiser who purchased a specific keyword may be displayed.

That is, when the input unit 316 receives a search word input from the user (S405), the controller 321 may output a search result screen matching the input search word through the output unit 318 (S406).

The user may select any one of the brands displayed in the brand search result window 603 (S407). When a specific brand is selected by the user, the output unit 318 may output an electronic book associated with the selected specific brand (S408).

7 shows an example of an electronic book associated with a specific brand.

As illustrated, the e-book may include a page 701 for identifying a specific brand store and pages 702, 703, and 704 for classifying specific brand contents according to a generating entity (for example, an operator, an advertiser, or a user). ) Is provided.

The controller 321 may display the default page of the electronic book as the initial screen of the electronic book. The default setting may be performed by the content providing system 300 operator or may be performed by a user. In addition, the controller 321 may analyze the user's behavior pattern and automatically set it. For example, the page most accessed by the user for a predetermined period of time may be set as the initial screen.

When the user selects the store confirmation page 701, the output unit 318 may output a screen entered into a specific brand store (S409 and S413).

8 illustrates an example of a screen entered into a specific brand store.

As shown, the particular brand store is on display the goods provided in the store. The output unit 318 may move the screen to a specific area according to a user's terminal manipulation. By moving the screen, the user can check the various products displayed. When a specific product is selected from the displayed products, the output unit 318 may output detailed information of the selected product.

9 shows an example of a screen showing detailed information of a specific product.

As shown, the detailed information window 901 of a specific product includes an enlarged image of the selected product, a related article about the product, link information (or a link item) connected to a space where the specific product can be purchased, and the The related content for the product may be included. There may be a variety of related contents for the product. For example, the related content may include content of another brand of the same kind as the selected product, same brand content for a product similar to the selected product, and the like.

In addition, according to an embodiment of the present invention, when a specific product among the products displayed in the store is selected by the user, the image of the specific product may be scraped into the internal user space (S414 and S411). For example, an entire image may be scraped, or the image may be divided into objects and scraped. In this case, it may be necessary to input the user's login information in order to access the internal user space. The login information may include an ID and password for accessing an internal user space.

In operation S409 and S410, the user may select one of the specific generating subjects 702 to 704 on the screen illustrated in FIG. 7 to identify the brand content generated by the specific generating subject.

10 illustrates an example of providing brand contents generated by a specific creator through an electronic book.

As shown in the drawing, the electronic book may provide specific brand content by classifying the creator (operator, advertiser, user). In addition, the brand content may be classified and provided by content type (not shown). For example, branded content may be classified and provided to a user by pictorial, article, and video. In addition, brand content provided through the electronic book may be rearranged according to a specific criterion. For example, the brand content may be arranged based on the created order, or the brand content may be arranged in the order of popularity.

In addition, according to an embodiment of the present invention, when specific content is selected by the user from among the brand contents output according to the creator, the specific content may be scraped into the internal user space (S411). For example, one entire content may be scraped, or the content may be divided and scraped in object units. In this case, it may be necessary to input the user's login information in order to access the internal user space. The login information may include an ID and a password for accessing an internal user space.

According to an embodiment of the present invention, the content scraped and stored in the internal user space may be promoted in the promotion space (S412). The promotional space will be described later.

In addition, the specific brand image selected by the user among the specific product image selected by the user or the brand content provided through the electronic book among the products displayed in the store may be transmitted to the external user space. That is, the transmitter 313 may transmit the specific product image or the specific brand content selected by the user to the external user space. In this case, the entirety of one content (specific product image or specific brand content) may be scraped, or the content may be divided and scraped in units of objects.

Meanwhile, according to an embodiment of the present invention, the transmission unit 313 may transmit only link information to an external user space so as to identify specific content (specific product image or specific brand content) selected by the user. That is, the present invention can prevent retransmission and duplication of content by transmitting only link information to an external user space, thereby protecting copyright of the content.

11 illustrates an example of transmitting link information so that specific content (specific product image or specific brand content) provided through an electronic book can be checked in an external user space. Link information box refers to information for connecting to a specific space.

As illustrated, the user may check the selected brand content 1101 through the electronic book. The transmitter 313 may transmit the link information to the external user workspace so that the brand content 1101 may be identified instead of transmitting the brand content 1101 itself. The link information may include information for identifying all of the selected brand content 1101 or information for identifying some objects (eg, images, text, etc.) of the brand content 1101. The user may select an external user space to which the link information is to be transmitted through the external user space input window 1103. For example, if the user selects "blog A" and "blog B" as the external user space, the link information may be sent to "blog A" and "blog B". That is, when the user selects the link information transmission window 1105, the link information may be transmitted to the selected external user space.

In this case, the content providing system 300 may transmit the link information in consideration of a format supported by the external user space. For example, if blog A supports format A (for example, URL format), blog B supports format B (Java scripted format), blog A sends link information in format A, and blog B In the B format, link information can be transmitted.

On the other hand, the external user space can automatically play the brand content associated with the link information without a user input when a specific page on which the link information is transmitted is output.

In addition, according to an embodiment of the present invention, the controller 321 may extract the tracking information of the transmitted link information and store it in the database 310. The tracking information may include the location information of the transmitted external user space and the transmission count information of the link information. The location information of the external user space also includes a specific page address of the external user space and a location of a specific area of the specific page.

Meanwhile, according to an embodiment of the present invention, the content providing system 300 may receive brand contents associated with a plurality of brands and transmit them to the plurality of brand stores, respectively.

12 illustrates an example in which brand contents associated with a plurality of brands are registered as corresponding brand contents.

As shown, brand content 1201 represents content associated with a plurality of brands. That is, brand content 1201 is associated with the "A, B, C, and D" brands. The controller 321 may register the brand content 1201 as A brand content, B brand content, C brand content, and D brand content, respectively, and store the same in the database 310. The registered brand content may be automatically transmitted to the corresponding brand store. That is, when the brand content 1201 is registered in the content providing system 300, the brand content 1201 may be automatically stored in association with the corresponding brand store. In this case, the controller 321 may output only the region related to the brand from the brand content 1101 to be identified. For example, when the brand content 1201 is stored as "A brand content", the controller 321 may extract only the area related to the A brand from the brand content 1201 and output the identified content.

Meanwhile, according to an embodiment of the present invention, the content provider 317 may provide a screen for writing a comment on the brand content provided through the electronic book.

13 to 14 illustrate examples of providing a screen for writing a comment on brand content provided through an electronic book.

As illustrated, the content provider 317 may provide a comment writing screen 1303 in a layer form separately from the screen 1301 for providing brand content. The comment writing screen refers to a screen that allows a user to write a comment on the brand content.

14A illustrates an example in which the comment writing screen is hidden below the content providing screen. Through the screen, the user can check a content providing screen without writing a comment.

14B illustrates an example in which the comment writing screen is overlapped on the content providing screen. Through the screen, a user can confirm a comment on the brand content and at the same time create a comment on the brand content. In this case, the content provider 317 may provide the comment writing screen so that a comment may be written at a point selected by the user. Through this, a user may write a comment at a desired point, and another user may check in detail which part the comment is.

Meanwhile, according to an embodiment of the present invention, the content stored in the internal user space may be used by the user in various forms.

15 is a diagram illustrating an example of displaying an internal user space.

As shown, brand content collected by the user is stored in the internal user space. The user may reproduce new content by using the collected content.

Some or all of the brand content stored in the internal user space may be classified and stored according to specific criteria. For example, the content for the product you want to have in the "Wishlist" area, the content for the product you have in the "Have List" area, and the content for your favorite product in the "Favorite Product" area. Can be stored in.

In addition, the user space provider 319 may manage the user's rating based on the user's activity index. User ratings can then be displayed in the internal user space. The activity index of the user may be determined in consideration of the number of connection of the user's content providing system 300, the number of brand content collection, the number of brand content promotion, the number of brand content editing, and the like.

In addition, a window 1501 including response information on the stored content may be displayed in the internal user space. The response information may include the number of comments on the stored content, the number of edits of the content, the number of scraps on the content, and the like.

According to an embodiment of the present invention, the menu provided in the internal user space may be implemented in the form of a plurality of sheets.

16 is a diagram illustrating an example in which a menu of an internal user space is implemented in the form of a plurality of sheets.

16A shows a state where a plurality of menu sheets are stacked. 16B shows an example in which the plurality of stacked sheets is unfolded. By stacking and unfolding the plurality of sheets, the user space providing unit 319 may create an environment that can provide a myriad of menus.

In addition, the internal user space may provide a space in which a specific product image may be combined and coordinated. Due to the provision of the coordination space, the user may indirectly implement a style suitable for them.

17 shows an example of coordination space provided in the internal user space.

As shown, the user may select a specific product item via a window 1701 indicating the product item. The user can coordinate the displayed model by combining the selected merchandise items. The coordinated model image may be stored in one region of the coordinate space.

 In addition, according to an embodiment of the present invention, the brand content stored in the internal user space may be edited in units of objects by the user.

18 illustrates an example of a screen for editing content stored in an internal user space.

As illustrated, the user space providing unit 319 may provide a template to the user terminal for easy object-by-object editing. The template may be provided to the user through the template providing window 1801. The user may select a desired template from the templates provided through the window 1801. When a user uses a specific template, a specific object may be easily collected through simple user input (for example, drag input, touch input, and click). The collected object may be automatically produced as content in a specific format corresponding to a template selected by the user. That is, only a user selects a specific object through simple user input, and new content may be automatically generated. The content produced as described above may be stored in one area of the internal user space.

On the other hand, according to an embodiment of the present invention, the internal user space and the electronic book may be interlocked with each other.

19 is a diagram illustrating an example in which an internal user space and an electronic book are interworked.

19A illustrates an example in which content stored in an internal user space is edited by a user. The user may collect an object of specific brand content in the specific region 1901. The user may create new content by combining the collected objects. That is, the user space provider 319 may provide a specific template to the user terminal to allow the user to edit the content stored in the internal user space. When the content combination is completed, the user may store the new content generated through the window 1903 for content registration in the internal user space.

19B illustrates an example in which the generated content is automatically updated in the electronic book when new content is generated in the internal user space by the editing. As shown, the content 1905 is updated in the "user" section of the ebook. "N" may be displayed in the user section to inform the user of the update. The creation date may be displayed in the updated content 1905.

Meanwhile, according to an embodiment of the present invention, content stored in the internal user space may be scraped into the external user space. In this case, one entire content may be scraped, or the content may be divided and scraped in object units. The scrap may include transmission of the stored content itself or transmission of link information for identifying the stored content. Since link information transmission has already been described with reference to FIG. 11, it will be omitted here.

20 illustrates an example of a screen for scraping content stored in an internal user space to an external user space.

 As shown, in order for a user to scrap content stored in the internal user space into the external user space, an access of the external user space may be required. The user may enter login information for the connection. When the user selects a menu item for scraping content stored in the internal user space into the external user space, the output unit 318 may output a window 2001 for inputting the login information. The window 2001 may allow a user to input login information for accessing an external user space.

Next, a method of promoting the content provided by the content provider 317 in the promotion space will be described. For example, brand content stored in an internal user space may be promoted through a promotional space. As described above, the promotional space may be operated in a community form.

21 is a diagram illustrating an example of a promotion space capable of promoting branded content.

As shown, the promotional space may be provided with various detailed spaces for promoting branded content. For example, "Brand zone" is a space where the brand's events, advertisements, survey information, etc. are posted. The event, advertisement, questionnaire information, etc. may be easily displayed by the user in the form of a banner. In addition, the "Press Room" is a space where the brand content generated by the power editors is displayed. The power editor may refer to a group of content creators that actively promotes brand content or generates influential brand content. The user can be provided with a richer brand content through the "Press Room". "Live Desk" is a space that shows the brand content uploaded in real time to the user. The "Live Desk" may be provided to the user a list for checking the new content, the number of views, real-time comments, etc. by rank. In addition, "Editor's Pick" refers to a space in which brand content (eg, an article about a specific product) generated and uploaded by a user about a specific theme is collected. A magazine may be generated by collecting brand content uploaded by the user. The magazine generation may be automatically generated using a specific template. In addition, "Review" is a space where a user posts a review using a specific product of a brand. This allows the user to experience indirect use of the particular product. In addition, "000 TV" is a space where a video or a pictorial for a specific product is provided to a user through a specific player. For example, a user can easily check a desired video or pictorial using a specific user input (for example, click, touch input, drag, etc.).

In addition, according to an embodiment of the present invention, the content providing system 300 may perform a compensation process for the promotional subject that promotes the content to the brand through the promotional space. For example, a comment on a specific brand content may be reviewed, and a cyber money for purchasing a discount coupon or a specific product for a specific product may be transmitted to a user's internal space in which the excellent comment is written to a user who wrote the excellent comment.

Meanwhile, when the user selects the hole entry item 502 on the screen illustrated in FIG. 5, the output unit 318 may output the screen entered into the hole (S415).

22 to 23 are diagrams showing a hall in which stores are arranged.

22A illustrates an individual brand viewing mode for viewing each brand store by store. Therefore, the user may view a store for each brand through the individual brand viewing mode. In addition, the store displayed in the individual brand view mode may be implemented as a 3D image. The gaze of the individual brand store may be moved according to the manipulation of the user terminal.

In addition, FIG. 22B shows the whole view mode which can view the whole hole. Therefore, the user can also check the overall location and size of the brand store through the full view mode. In addition, the store screen is divided into categories on the illustrated screen. For example, the user may check where a desired brand store is located and where a store related to miscellaneous goods is located.

23 illustrates a screen for confirming each brand store through screen movement. The user may move the screen from side to side using the scroll icons 2301 and 2302 displayed on the screen. Although only the left and right scroll icons are displayed on the screen, the present invention is not limited thereto. For example, when the scroll icon is arranged up and down, the controller 321 may also move the screen up and down.

The user may view a brand store through the screens shown in FIGS. 22 to 23, and the user may select a desired store. When the store is selected, the output unit 318 may output the store (S416).

24 is a flowchart illustrating a content providing method according to another embodiment of the present invention.

As described above, the content providing system 300 may be accessed through a specific medium. The specific medium may include a plurality of media. A specific screen (for example, an image or a video related to a specific brand product) may be displayed through the specific medium (S2401). In the displayed specific screen, the user may select a specific object (S2402). The specific object selection of the user may be made through dragging with a mouse, touch input, or the like. The specific object may include shoes worn by a person displayed on a specific screen, a bag worn by the person, and the like.

When the specific object is selected, the specific medium may be connected to the content providing system 300. That is, when the receiver 312 receives an input signal for selecting a specific object of the user, the controller 321 may determine whether to connect to the content providing system 300 of the specific medium. When the user's object selection is normally performed, the control unit 321 may allow the user access through a specific medium (S2403). Since the connection of the content providing system 300 through the specific medium has already been described, it will be omitted here.

The controller 321 may extract a search word associated with the selected object at the same time as the access permission (S2404). The specific object and the search word may be stored in the database 310 in association with a dictionary. For example, the "clock related image" may be stored in association with the search word "clock". The controller 321 may output a search result screen matching the search word associated with the specific object through the output unit 318 (S2405). The brand matching the search word may be displayed on the search result screen. The search result may be displayed in the form of a search result window 603 shown in FIG. 6.

Therefore, access to the content providing system 300 and input of a search word may be simultaneously performed by selecting a specific object.

On the other hand, the user can select any one of the brands matching the search word included in the search result screen (S2406). When a specific brand is selected by the user in the search result screen, the output unit 318 may output an electronic book related to the selected brand. The electronic book may be provided with a page for identifying the selected brand store and a page for dividing the selected brand contents according to the creator.

When the user selects the selected brand store confirmation page, the output unit 318 may output the selected brand store through the electronic book (S2407). The output brand store may be displayed as shown in FIG. 8.

In addition, when the user selects a page in which the user can classify the brand contents according to the generating subject in the electronic book, the output unit 318 may output a screen for identifying the brand contents according to the generating subject ( S2408). The screen for identifying the brand contents by dividing according to the creator may be displayed as shown in FIG. 10.

Meanwhile, brand contents provided through the electronic book may be stored in an internal user space by user selection (S2409).

Meanwhile, the description of the electronic book described with reference to FIGS. 4 to 23 and the description of the contents provided through the electronic book may be equally applied to the content providing method of FIG. 24.

Meanwhile, according to an embodiment of the present invention, when a specific brand is selected through step S2406, the output unit 318 may directly output the selected brand store. In this case, the brand store may be provided with an e-book (e-book different from the e-book described in FIGS. 6 to 10) capable of identifying the brand content according to the creator. The e-book (e-book different from the e-book described in FIGS. 6 to 10) is provided in a brand store. In addition to the above features, the electronic book (an electronic book different from the electronic book described with reference to FIGS. 6 to 10) may perform the same function as the electronic book described with reference to FIGS. 6 to 10. Accordingly, the user can select the e-book provided in the brand store and check the brand contents classified according to the creator.

25 is a flowchart illustrating a content providing method according to another embodiment of the present invention.

The user may attempt to access the content providing system 300 using a specific medium (user terminal). That is, when the receiver 312 receives the user's access signal, the controller 321 may determine whether the connection is allowed. Since the reception and rejection of the access signal have already been described, a description thereof will be omitted here.

If the user's connection is normal, the control unit 321 may allow the user access through a specific medium (S2501).

If the access is allowed, the output unit 318 may output an initial screen for searching for brand content through a specific medium (S2502). The initial screen may display a search word input window and an item for entering a hall. The item for entering a hole means a link menu connected to the hall. Therefore, the user may select whether to enter alone or to enter a search word (S2503).

When the input unit 316 receives the search word input from the user (S2504), the controller 321 may output a search result screen matching the input search word through the output unit 318 (S2505).

26 illustrates a screen on which a brand matching the input search is displayed. In the illustrated screen, a search word input window 2601, a brand search result window 2602 matching the input search word, an item 2604 for entering a hall, and a brand index item 2603 are displayed.

The user may input a specific keyword for brand search in the search term input window 2601. In addition, the user may select an item 2604 for entering the hall and directly enter the hall. If the user is not familiar with the brand name to be input, the brand index item 2603 may be selected to check the brand stored in the database 310.

When a search keyword is input, the output unit 318 may display a brand search result window 2602 including a brand matching the search keyword. For example, a brand including an input keyword may be displayed in the brand search result window 2602, or a brand of an advertiser who purchased a specific keyword may be displayed.

The user may select any one of the brands displayed in the brand search result window 2602 (S2506 and S2507). When a specific brand is selected by the user, the output unit 318 may output an item for entering the selected specific brand store and an item for checking the specific brand content (S2508). Therefore, the user may directly enter a specific brand store or check the selected brand content (S2509).

27 illustrates a screen in which specific brand content selected by a user is displayed according to the creator.

In the illustrated screen, specific brand content selected by the user is displayed according to the creator (operator, advertiser, user). The displayed brand content may be rearranged according to a specific criterion. For example, the brand content may be arranged based on the created order, or the brand content may be arranged in the order of popularity.

On the other hand, when the user selects to enter the specific brand store, the output unit 318 may output a screen including the specific brand store (S2515). The output unit 318 may output an image of a product and an electronic book for identifying the specific brand content in the specific brand store. The user may identify and identify the specific brand content according to the creator through the electronic book.

On the other hand, if there is no brand matching the search word input by the user, the controller 321 may output the hole automatically by the output unit 318 or may manually output the hole by user selection ( S2506, S2513). The hole may be implemented in the form shown in FIGS. 22 to 23.

When the user selects a specific brand store through the hole, the output unit 318 may output the selected store (S2514).

28 is a diagram illustrating a specific brand store screen selected by a user.

As shown, a product image 2801 is displayed in the specific brand store. When the product image 2801 is selected by the user, the output unit 318 may output a detailed information window 2802 about the selected product. The detailed information window 2802 may include an enlarged image of the selected product, a related article about the product, and related content about the product. There may be a variety of related contents for the product. For example, the related content may include content of another brand of the same kind as the selected product, same brand content for a product similar to the selected product, and the like.

In addition, the specific brand store shown may be provided with an item 2803 that may be connected to the electronic book. The user may check the specific brand content classified according to the creator by entering the electronic book.

In addition, various menu items may be displayed on the upper part of the screen of the specific brand store shown. "Brand Logo" is a menu showing a brand logo, "Main" is a menu for moving to the main screen of the brand store. "Product" is a menu for checking an image of a product displayed in the store, detailed information of the product, and contents associated with the product, and "Ebook" is a menu for entering an electronic book. In addition, "1: 1 Counseling" is a menu for providing a communication space between an advertiser and a user, and may be operated in a 1: 1 secret bulletin board form. "Shop Link" is a menu for moving the user to the space where the user finally purchases a specific product through the product information acquired through the store. The selected menu item may be displayed to be identified. The illustrated screen shows a case where the "Product" item is selected.

When the entry entry of the electronic book included in the specific brand store is selected by the user, the electronic book provided by the output unit 318 may be displayed on the user terminal. Brand contents classified according to creators may be displayed through the electronic book (S2510).

29 is a diagram illustrating an example of a screen provided through an electronic book provided in a brand store.

As shown in the drawing, the electronic book may provide specific brand content by classifying the creator (operator, advertiser, user). In addition, the brand content may be classified and provided by content type. For example, branded content may be classified and provided to a user by pictorial, article, and video.

In addition, the electronic book may be provided with an input window 2901 for quick content search. When a user's search word input is received through the input window 2901, the output unit 318 may extract and provide only brand content matching the search word to the user.

In addition, brand content provided through the electronic book may be rearranged according to a specific criterion. For example, the brand content may be arranged based on the created order, or the brand content may be arranged in the order of popularity. In addition, the content provider 317 may provide a user with a space for performing various functions through the electronic book.

For example, products, advertisements, events, surveys, etc. may be updated through an electronic book. The function of the e-book may be provided differently for each brand based on a specific criterion including an advertisement price of an advertiser. In addition, the electronic book may provide a space for combining specific product images through coordination. Due to the provision of the coordination space, the user may indirectly implement a style suitable for them.

Meanwhile, brand content provided through the electronic book may be scraped into the internal user space by user selection (S2511). In this case, one entire content may be scraped, or the content may be divided and scraped in object units. Since the description of the internal user space has already been described, we will omit it here.

In addition, the specific brand content selected by the user among the brand content provided through the electronic book may be transmitted to the external user space. That is, the transmitter 313 may transmit the specific brand content selected by the user to the external user space. In this case, an entire content may be scraped, or may be divided and scraped into object units.

Meanwhile, according to an embodiment of the present invention, the transmission unit 313 may transmit only link information to an external user space so as to identify specific brand content selected by the user. That is, the present invention can prevent retransmission and duplication of content by transmitting only link information to an external user space, thereby protecting copyright of the content. Since the method of transmitting link information has already been described, it will be omitted here.

Meanwhile, according to an embodiment of the present invention, the content providing system 300 may receive brand contents associated with a plurality of brands and transmit them to the plurality of brand stores, respectively. Since the detailed description has already been described, it will be omitted here.

Meanwhile, according to an embodiment of the present invention, the content provider 317 may provide a screen for writing a comment on the brand content provided through the electronic book. We have already explained how to provide a comment creation screen, so we will omit it here.

In addition, the promotion space providing unit 320 may provide a user with a space for promoting the content provided through the content providing unit 317 (S2512). For example, the user may be provided with a space for promoting branded content stored in the internal user space. As described above, the promotional space may be operated in a community form. The promotional space has already been described, so I will omit it here.

Meanwhile, according to another exemplary embodiment of the present invention, the shopping item contents providing system and the shopping item contents may be provided using the system.

30 is a view showing a shopping item contents providing system according to the present invention. As shown, the shopping item contents providing system includes a server system 3100 for providing shopping item related contents and a server system through a wired / wireless network. The customer terminal 3200 connected to the 3100 is large.

In some cases, the advertiser terminal 3300 connected to the server system 3100 through a wired / wireless network may be further included.

The server system 3100 of the present invention includes a content providing unit 3112, a shopping item image providing unit 3114, a cyber department store image window providing unit 3116, a content classification unit 3118, a database 3120, and a link unit ( 3122, a transmitter 3124, a receiver 3126, and a controller 3128.

In some cases, the customer authentication unit 3130 and the update unit 3132 may be further included.

Here, the content providing unit 3112 collects information for producing a content for the shopping item and plays a role of producing content for the shopping item based on the collected data or information.

The content provider 3112 may collect data, information, and the like from media such as newspaper articles and magazines about the corresponding shopping item, process the same, and may directly produce content for the shopping item.

Here, the content may be at least one of digital content and multimedia content related to the shopping item.

Digital content is digital data that can be transmitted through a wired / wireless network, and may be at least one of code, text, voice, sound, image, and video, and multimedia content includes at least one of code, text, voice, sound, image, and video. Any one or more may be mixed digital data, and may be data that can be stored in a storage device or a computer and can be transmitted and received in both directions through a broadband or high speed data network.

For example, the content of the shopping item may be an indirect advertisement including at least one of a text, a picture, and a photo produced based on various information related to the shopping item.

If the shopping item is related to accessories, the content of the present invention may be an article of various contents that introduces the latest fashion, manufacturing method, and wearing method about the accessory.

Such content articles can be made to be read by customers with interest and fun using auxiliary materials such as texts, pictures, photos, and the like, like magazines.

In addition, the content may be produced by a fashion editor, a fashion writer, a critic written by a professional researcher, a critic, or the like.

In other words, they write their own texts, make editorial plans, direct and advise various professionals such as stylists, cameramen, models, writers, reporters, illustrators, etc. according to the direction of their planning, and receive their fashion information with their cooperation. Since it collects, analyzes and selects and delivers them to consumers, if the analyzed data and information are produced in print media or propagation media, the customer can get a lot of information through the contents of the shopping item. Can be.

In addition, the content provider 3112 may produce content according to a contract condition concluded by receiving content request from an advertiser of a specific shopping item.

Next, the content classifying unit 3118 classifies the contents produced by the content providing unit 3112 according to the category of the shopping item according to the control signal of the controller.

Here, the reason for classifying the contents is to store the contents for each category of the shopping item in the database 3120 so that the corresponding shopping item image and the content can be easily linked, so as not to burden the system in hardware.

The shopping item image providing unit 3114 images the shopping item and stores the shopping item in the database 3120.

Here, the shopping item image may be manufactured to highlight the features of each shopping item, or may be made of the same image as the real thing offline, that is, a photo.

Thus, customers can visually and conveniently use the content through eye shopping.

Subsequently, the link unit 3122 links the content stored in the database 3120 to the corresponding shopping item image.

Here, links are made in the form of hypertext links, which are linked via links so as to be able to move from the shopping item image to the content associated with the shopping item.

Therefore, when the customer places the pointer over a predetermined shopping item image through an input device such as a mouse, the shopping item image where the pointer is located is highlighted, and when the highlighted shopping item image is clicked, the customer is linked to the clicked shopping item image. As the content is displayed, the customer can obtain information on the selected shopping item.

Next, the cyber department store image window providing unit 3116 serves to provide a cyber department store image window in which a plurality of stores are arranged per floor, and a shopping item image is displayed in each store.

Here, the cyber department store image window may be manufactured to have a structure similar to that of an offline department store or a large shopping mall, or may be produced as an image of a three-dimensional form for a visual effect.

For example, the cyber department store image can be arranged by sorting each store by category, such as a miscellaneous store on the first floor, a women's store on the second floor, a men's store on the third floor, a children's store on the fourth floor, and a furniture store on the fifth floor. .

In addition, the cyber department store image consists of a number of buildings, the first building is a general store, the second building is a women's store, the third building is a men's store, the fourth building is a children's store, and the fifth building is a furniture store. You can also sort your stores by location.

Each store may be classified according to the brand of the shopping item, and may display the shopping item image in various forms.

In addition, each store may have a wearing space in which shopping items can be worn directly.

The wearing space may have a bulletin board to allow the customer to indirectly wear the shopping item using the avatar or the body image of the customer, and to write a problem, an improvement, or a feeling about the shopping item.

The contents of the bulletin board may be delivered to the shopping item producer or the advertiser later to help in producing the shopping item.

Meanwhile, the database 3120 stores contents, shopping item images, and cyber department store image windows, and the transmission unit 3124 transmits the stored contents, shopping item images, and cyber department store image windows to the customer terminal 3200, and receives the receiving unit ( 3126 receives a signal confirming whether a predetermined shopping item image is selected through the cyber department store image window from the customer terminal 3200.

The control unit 3128 may include a content providing unit 3112, a shopping item image providing unit 3114, a cyber department store image window providing unit 3116, a content classification unit 3118, a database 3120, and a link unit 3122. To control.

In addition, the customer authentication unit 3130 serves to perform customer authentication according to the access request of the customer terminal, and the update unit 3132 serves to update content linked to the shopping item selected from the customer terminal 3200. To perform.

Meanwhile, the customer terminal 3200 may be a variety of portable devices that are connected to the server system 3100 through a wired / wireless network to use contents related to a desired shopping item.

That is, the customer terminal 3200 may include a personal digital cellular (PDC) phone, a personal communication service (PCS) phone, a personal handyphone system (PHS) phone, a CDMA-2000 (1X, 3X) phone, a wideband CDMA (WCDMA) phone, and a dual Communication functions such as Dual Band / Dual Mode phone, Global Standard for Mobile (GSM) phone, Mobile Broadband System (MBS) phone, Digital Multimedia Broadcasting (DMB) phone, Smart phone, mobile phone, etc. Handheld devices that may be included, personal digital assistants (PDAs), hand-held PCs, notebook computers, laptop computers, WiBro terminals, MP3 players, MD players, and other international roaming services; All types of handheld based wireless communication devices, such as an IMT-2000 terminal, which provides an extended mobile communication service, may be included.

As such, the method of providing shopping item contents of the system configured as follows is as follows.

31 is a flowchart illustrating a method of providing shopping item contents according to the present invention.

As shown, first, the content providing unit 3112 of the server system 3100 collects information for producing a content for a shopping item according to a control signal of the controller 3128, and based on the collected information, the shopping item. Create content for.

Here, the content may be digital data related to a shopping item, and may be digital data produced by code, text, voice, sound, image, image, and the like, and as multimedia content related to shopping item, code, text, voice, sound, and image. At least one of the images may be mixed digital data.

For example, the content may be a processed product processed from materials, information, or the like from media such as newspaper articles or magazines about a corresponding shopping item, or may be a production produced directly based on data or information stored in a database.

In some cases, when a request signal for requesting content production is received from the advertiser terminal 3300 of the shopping item through the receiver 3126, the controller 3128 may transmit a predetermined contract to the advertiser terminal 3300 through the transmitter 3124. To send).

Subsequently, when the control unit 3128 receives an approval signal approved by the contract terms of the contract from the advertiser terminal 3300 through the receiver 3126, the controller 3128 controls the content providing unit 3112 and according to the approved contract conditions, the shopping item. Create content for.

Next, the content classifying unit 3118 classifies the content produced according to the control signal of the control unit 3128 according to the category of the shopping item.

The reason is that if the content is stored in the database 3120 for each category of the shopping item, the link unit 3122 can easily link the corresponding shopping item image and the content, so as not to burden the system in hardware. to be.

The database 3120 stores the classified content for each category of the shopping item.

Next, the shopping item image providing unit 3114 images the shopping item according to the control signal of the controller 3128, and stores the shopping item image in the database 3120. (S3101)

The shopping item image may be made to highlight the features of each shopping item, or may be made of the same image as the real thing offline, that is, a picture.

Next, the link unit 3122 links the content stored in the database 3120 to the corresponding shopping item image according to the control signal of the control unit 28 (S3102).

When the connection request signal is received from the customer terminal 3200 through the receiving unit 3126 of the server system 3100, the customer authentication unit 3130 connects the customer terminal 3200 according to the control signal of the control unit 3128. Perform customer authentication on request.

When the customer authentication is confirmed, the cyber department store image window providing unit 3116 displays the shopping item image of each category stored in the database 3120 in the corresponding store in the cyber department store image window according to the control signal of the controller 3128, and the shopping item. A plurality of stores displaying images are provided to the customer terminal 3200, the cyber department store image window arranged in each floor (S3103).

Next, the customer searches each store of the cyber department store through an input device such as a mouse of the customer terminal 3200, and searches for a desired shopping item.

Then, when the customer places the pointer on the searched shopping item image, the shopping item image where the pointer is located is highlighted, and when the highlighted shopping item image is clicked, the clicked shopping item image is selected.

In this case, the signal from which the shopping item image is selected is received through the receiving unit 3126 of the server system 100 through a network.

In addition, the controller 3128 checks whether a predetermined shopping item image is selected from the customer terminal 3200 through the cyber department store image window (S3104).

Then, if a predetermined shopping item image is selected, the controller 3128 provides the content linked to the selected shopping item to the customer terminal 200 (S3105).

In some cases, the controller 3128 may always update the contents to the latest version through the updater 3132 and provide the same to the customer terminal.

For example, if a predetermined shopping item image is selected, the controller 3128 checks whether the content linked to the selected shopping item has already been updated.

As a result of the check, if the content is updated, the controller 3128 provides the content linked to the shopping item to the customer terminal 3200, and if the content is not updated, the controller 3128 checks whether there is content information to be updated.

As a result of the check, if there is content information to be updated, the update unit 3132 updates the content linked to the shopping item according to a control signal of the controller 3128.

As described above, the method for providing shopping item contents according to the present invention provides contents of various shopping items by linking them with shopping items systematically arranged in a cyber space in the form of a cyber department store. Since contents such as information and data related to the corresponding shopping item are displayed, the content user can easily and conveniently obtain desired shopping item related information.

And, through such information, the content user can be exposed to indirect advertisement for the shopping item to maximize the purchase desire.

32 to 34 are embodiments for explaining a process of displaying contents related to a shopping item using a system according to the present invention.

As shown in FIG. 32, a predetermined cyber department store image window is provided on the screen of the customer terminal.

Here, the cyber department store consists of a five-story building, the first floor is classified as a general store, the second floor is a women's store, the third floor is a men's store, the fourth floor is a children's store, and the fifth floor is a furniture store.

If the customer selects the women's store on the second floor by using a pointer (arrow) using the input device of the customer terminal, as shown in FIG. 33, the layout of the women's store on the second floor is arranged on the screen of the customer terminal. Appears.

Here, each store is classified and arranged by famous brands such as a Bali store, Mihara store, Dazler store, Gucci store, and Prada store.

 If the customer selects the Gucci store with a pointer (arrow) using the input device of the customer terminal, as shown in FIG. 34, an arrangement structure in which various shopping items are displayed in the Gucci store is displayed.

Here, various shopping items of the Gucci brand are displayed in the Gucci store, and there is a wearing space on one side, so that an avatar or the like can be indirectly worn by shopping items selected by the user.

If the customer selects the handbag with a pointer (arrow) using the input device of the customer terminal, the content related to the handbag is displayed (not shown).

Customers can read the displayed article material, identify trends in trends, and use this information to create a strong buying desire for the selected handbag.

Therefore, by using various shopping item-related contents, the customer is easily and naturally exposed to the indirect advertisement for the item, thereby increasing the purchasing power.

In conclusion, the customer can easily and conveniently use the desired shopping item-related content to obtain a lot of information, and maximize the purchase desire due to the indirect advertisement exposure of the shopping item according to the use of the content.

In addition, the content provider may generate an advertisement sale profit from the shopping item advertiser, and the shopping item advertiser may increase the sale profit according to the purchase of the product by the content user.

In addition, according to an embodiment of the present invention, the above-described method may be embodied as computer readable codes on a medium in which a program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (eg, transmission over the Internet). It also includes.

The content providing system and the content providing method described above are not limited to the configuration and method of the above-described embodiments, but the embodiments may be all or part of each of the embodiments so that various modifications may be made. It may be configured in combination.

1 is a block diagram illustrating a content providing method according to an embodiment of the present invention.

2 is a block diagram illustrating a content providing system 300 according to an embodiment of the present invention.

3 is a diagram illustrating an example of producing content in the production unit 311 illustrated in FIG. 2.

FIG. 4 is a flowchart illustrating an example of a method of providing content through the content providing system shown in FIG. 2.

5 illustrates an example of a screen including a plurality of menu items.

FIG. 6 illustrates an example of a screen displayed when the user selects the brand content confirmation item 501 illustrated in FIG. 5.

7 shows an example of an electronic book associated with a specific brand.

8 illustrates an example of a screen entered into a specific brand store.

9 shows an example of a screen showing detailed information of a specific product.

10 illustrates an example of providing brand contents generated by a specific creator through an electronic book.

11 illustrates an example of transmitting link information so that specific content provided through an electronic book can be checked in an external user space.

12 illustrates an example in which brand contents associated with a plurality of brands are registered as corresponding brand contents.

13 to 14 illustrate examples of providing a screen for writing a comment on brand content provided through an electronic book.

15 is a diagram illustrating an example of displaying an internal user space.

16 is a diagram illustrating an example in which a menu of an internal user space is implemented in the form of a plurality of sheets.

17 shows an example of coordination space provided in the internal user space.

18 illustrates an example of a screen for editing content stored in an internal user space.

19 is a diagram illustrating an example in which an internal user space and an electronic book are interworked.

20 illustrates an example of a screen for scraping content stored in an internal user space to an external user space.

21 is a diagram illustrating an example of a promotion space capable of promoting branded content.

22 to 23 are diagrams showing a hall in which stores are arranged.

24 is a flowchart illustrating a content providing method according to another embodiment of the present invention.

25 is a flowchart illustrating a content providing method according to another embodiment of the present invention.

26 illustrates a screen on which a brand matching the input search is displayed.

27 illustrates a screen in which specific brand content selected by a user is displayed according to the creator.

Fig. 28 is a diagram showing a specific brand store screen related to the date and time of the present invention.

29 is a diagram illustrating an example of a screen provided through an electronic book provided in a brand store.

30 is a view showing a shopping item content providing system according to the present invention.

31 is a flowchart illustrating a method of providing shopping item contents according to the present invention.

32 to 34 illustrate a process of displaying content related to a shopping item using a system according to the present invention.

Claims (16)

In the method for providing content through a content providing system accessible through a specific medium, Receiving a user input for selecting a specific object on a screen displayed through the specific medium; Allowing access of the content providing system through the specific medium; Extracting a search word associated with the selected specific object; Outputting a search result screen including a brand matching the search word; Outputting an electronic book relating to a specific brand selected by a user among brands displayed on the search result screen; Outputting the specific brand store through the electronic book; Classifying and outputting the specific brand content according to a generating subject through the electronic book; And And storing the content selected by the user among the contents classified and output according to the creator in an internal user space. The method of claim 1, wherein the content providing method is And providing a template to allow the user to edit content stored in the internal user space on a per-object basis. The method of claim 2, wherein the content providing method is And when the content stored in the internal user space is edited by the user to generate new content, automatically updating the generated content in the electronic book. The method of claim 3, wherein the content providing method And providing a space through which the user can coordinate by combining a specific product through the internal user space. The method of claim 3, wherein the content providing method Providing a space for promoting content stored in the internal user space; And And when the content stored in the internal user space is edited by the user to generate new content, updating the generated content in the promotion space. The method of claim 3, wherein the content providing method And transmitting link information for identifying contents stored in the internal user space to an external user space. The method of claim 3, wherein the content providing method And outputting content response information including the number of transmissions of link information for checking contents stored in the internal user space, the number of comments on the contents, and the number of edits of the contents. The method of claim 3, wherein the content providing method Providing a plurality of menus implemented in a sheet form in the internal user space; And And outputting a screen for selecting a menu in such a manner that the plurality of sheets stacked are spread. The method of claim 3, wherein the output brand content is Method for providing content, characterized in that the property of the object is associated with a specific code. 4. The method of claim 3, wherein the content creator Content providing method comprising an operator, an advertiser, and a user. The system of claim 9, wherein the content providing system is Content providing method characterized in that accessible through a plurality of media. The method of claim 11, wherein the content providing method is Generating second brand content corresponding to the second medium by using the first brand content produced to correspond to the first medium; And The method may further include storing the first brand content and the second brand content in a corresponding medium. The second branded content is generated using at least one of a standard conversion converting a standard of a first medium into a standard of a second medium and an edit conversion of re-encoding elements of the first brand content. How to Provide. In the content providing system that can be accessed through a specific medium, A receiver configured to receive a user input for selecting a specific object on a screen displayed through the specific medium; A database that stores branded content classified according to a creator and a specific search word associated with the specific object; A first screen including a brand matching the specific search word, A second screen displaying an e-book related to a specific brand selected by a user among brands displayed on the first screen, A third screen displaying a brand store output through the electronic book, and An output unit for outputting a fourth screen on which the specific brand content is displayed according to a generating subject through the electronic book; A user space providing unit which provides an internal user space capable of storing contents selected by a user among contents classified and output according to the creator; And And a control unit for allowing access of the content providing system through the specific medium and controlling the receiving unit, the database, the output unit, and the user space providing unit. The method of claim 13, wherein the internal user space providing unit And providing a template in which the user can edit the content stored in the internal user space in units of objects. The method of claim 14, wherein the control unit And when the content stored in the internal user space is edited by the user to generate new content, the generated content is automatically updated in the electronic book. The method of claim 15, wherein the user space providing unit Content providing system, characterized in that for providing a space through which the user can coordinate by combining a specific product through the internal user space.

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