KR20090105389A - Apparatus and method of providing advertisement using mobile instant messenger identifier - Google Patents

Abstract

PURPOSE: An MIM advertisement providing system and a method thereof for maximizing the mobile advertisement effect are provided to supply advertisement effect to the advertiser and improve the service satisfaction. CONSTITUTION: An MIM advertisement providing system includes a nickname management server(200), a presence server(300), and an IM server(400). The nickname management server approves this mobile communication terminal of an IMS base of the nickname management server. The nickname management server transmits the advertisement nickname information of the mobile communication terminal.

Description

MIM advertisement providing system and method thereof {APPARATUS AND METHOD OF PROVIDING ADVERTISEMENT USING MOBILE INSTANT MESSENGER IDENTIFIER}

The present invention relates to a mobile instant messenger (MIM) advertisement providing system and a method thereof, and more particularly, when IMS-based MIM terminal users communicate with each other by using a messenger, the terminal subscribes to a screen advertisement service instead of a screen name. The present invention relates to a MIM advertisement providing system and a method for maximizing a mobile advertisement effect by displaying an advertisement screen name.

As is well known, the penetration rate of portable mobile communication terminals is increasing exponentially. Among these trends, mobile operators are developing various contents to concentrate on securing customers.

Accordingly, mobile communication users can use various services such as real-time chat service using wireless internet, Short Message Service (SMS) or Multimedia Messaging Service (MMS), messenger, etc., regardless of space and time. .

Meanwhile, corporate advertisers are focusing their attention on mobile advertising to imprint their brand and product image on customers.

As a part of this, the conventional corporate advertisers are carrying out various mobile advertisements such as SMS advertisements and biz rings through contracts with mobile carriers, but they do not achieve much effectiveness compared to the huge advertising costs. There was a problem that adversely affects the corporate image as a fatal adverse effect.

The present invention is to solve the above problems, when the IMS-based MIM terminal users to communicate with each other using a messenger, by displaying an advertisement screen name instead of the screen name for the terminal subscribed to the screen name advertisement service, It is an object of the present invention to provide a MIM advertisement providing system and a method for maximizing the mobile advertising effect.

Another object of the present invention is to provide new advertising opportunities to advertisers and at the same time provide breakthrough rate benefits such as special rate reductions to customers who have subscribed to nickname advertisement services, thereby improving service satisfaction and adding to mobile service providers. The purpose of the present invention is to provide a MIM advertisement providing system and a method for contributing to profit generation.

In the MIM advertisement providing system of the present invention to solve the above object, when the IMS-based mobile communication terminal requests to register for MIM nickname advertisement service registration, the nickname for transmitting the advertisement nickname information of the mobile communication terminal after approving it Management server;

Presence server for receiving the advertisement screen name information of the mobile communication terminal from the screen name management server, each delivered to all the mobile communication terminals subscribed to the buddy including the mobile communication terminal; And

And an IM server for performing 1: 1 or 1: N conversation session processing.

On the other hand, the MIM advertisement providing system of the present invention to solve the above object, the input unit for receiving an input for selecting a menu from the user;

A display unit which displays a message asking whether to register a screen message advertisement service when the registration menu of the message advertisement service is selected through the input unit; And

The mobile communication device includes a control unit which receives an advertisement service subscription registration through a message management server and receives advertisement message information and receives a message from the messenger to proceed with the advertisement message. It characterized in that it comprises a terminal.

On the other hand, the MIM advertisement providing method of the present invention to solve the above object, MIM advertisement providing method in a mobile communication network having a plurality of IMS-based mobile communication terminal, a name management server, presence server and IM server In

Step 101 of claim 1, wherein any one of the plurality of mobile communication terminals applies for registration of a message advertisement service to the message management server;

Step 102, after the nickname management server approves registration of the nickname advertisement service subscription of the first mobile communication terminal, transmitting advertisement nickname information of the first mobile communication terminal to the presence server;

Step 103, after the presence server receives the advertisement message information of the first mobile communication terminal from the message management server, delivers it to all the mobile communication terminals subscribed to the buddy including the first mobile communication terminal; ;

And step 104 of receiving, by the mobile communication terminals, advertisement message information of the first mobile communication terminal from the presence server, storing the message on the messenger, and then communicating with each other according to a user's selection.

According to the present invention, when IMS-based MIM terminal users communicate with each other by using a messenger, the advertisement subscribed name is displayed instead of the displayed name for the terminal subscribed to the advertisement name, thereby maximizing the mobile advertisement effect. Giving is an excellent effect.

In addition, according to the present invention, while providing a new advertising opportunity to the advertiser, at the same time provide a breakthrough rate benefits, such as special rate reduction for customers who subscribe to the screening advertising service to improve the service satisfaction, additional revenue to the mobile operators There is an outstanding effect that contributes to creation.

Hereinafter, with reference to the accompanying drawings will be described in detail the configuration of the MIM advertisement providing system according to the present invention. 1 is a network diagram showing the configuration of a MIM advertisement providing system according to the present invention.

As shown in FIG. 1, the MIM advertisement providing system includes a plurality of IMS-based mobile communication terminals 100 including a first mobile communication terminal 100, a name management server 200, and a presence server. 300 and the IM server 400.

When the user selects registration of a message advertisement service, the first mobile communication terminal 100 displays a message asking whether to register the message advertisement service as shown in FIG. 7 (a). The registration registration procedure according to the present invention is performed, and when the advertisement message name is provided from the message management server 200, the conversation proceeds with other mobile communication terminals 100 registered as buddies such as terminal B, terminal C, and terminal D. It plays a role. In this case, as shown in FIG. 5, when the first mobile communication terminal 100 applies for registration of a nickname advertisement service to the nickname management server 200, the first mobile communication terminal 100 requests to subscribe to an advertisement service in a "XCAP PUT" manner.

The subscription request may be expressed as follows using the XCAP PUT method.

PUT /pidf-manipulation/users/sip:40140005@lgt.co.kr/pidf.xml HTTP / 1.1

Host: 10.160.255.80:9110

Connection: close

Authorization: Digest username = "sip: 40140005@lgt.co.kr",

realm = "lgt.co.kr", qop = auth-intX-3GPP-Asserted-Identity: sip: 40140005@lgt.co.kr

Content-Type: application / pidf + xml Content-Length: 409 <? Xml version

= "1.0" encoding = "UTF-8"?>

<presence xmlns = "urn: ietf: params: xml: ns: pidf" xmlns: rpid = "urn: ietf: params: xml: ns: pidf: rpid" xmlns: cipid = "urn: ietf: params: xml: ns : pidf: cipid "entity =" sip: 40140005@lgt.co.kr "> <tuple id =" general ">

<status>

      <basic> ad_ON </ basic>

</ status>

At this time, it can be seen that <basic> ad_ON </ basic> is expressed using the "<basic>" tag for the advertisement service subscription request.

In addition, the mobile communication terminal 100, as shown in Figure 2, the input unit receives an input for selecting a menu from the user; A display unit 120 for displaying a message asking whether to register a screen message advertisement service when a registration menu of the screen message advertisement service is selected through the input unit 110; Upon receiving an input for registering a nickname advertisement service through the input unit 110, after receiving approval to register an advertisement service through the nickname management server 200, receiving advertisement nickname information and controlling a messenger to proceed with the advertisement nickname by the messenger. It consists of a control unit 130.

Meanwhile, the nickname management server 200 is an XML-based Document Management System (XDMS) server that performs Extensible Markup Language (XML) management through an XML Configuration Access Protocol (XCAP), and the XDMS server moves as shown in FIG. It includes a customer DB for storing the user's nickname, advertisement service registration status, and advertisement nickname text of the communication terminal users.

In this case, when the first mobile communication terminal 100 applies for registration of a name advertisement service subscription, the message management server 200 approves the registration message information and then displays advertisement name information of the first mobile communication terminal 100 as shown in FIG. 6. Likewise, the presence server 300 transmits the data to the presence server 300.

In addition, the presence server 300 is a server that performs the presence (presence) information collection and management storage function, receives the advertisement screen name information of the first mobile communication terminal 100 from the name management server 200. When received, it serves to deliver them to each of the mobile communication terminals 100 (terminal B, terminal C, terminal D, etc.) subscribed to the buddy including the first mobile communication terminal 100 as shown in FIG.

Meanwhile, the IM server 400 is a server that performs a pager / session mode IM management function, session based 1: 1 or 1: N conversation session processing, and charging according thereto. For the registered customer name advertisement service provided from the management server 200, the special charge reduction benefit is applied to perform the charging process.

Next, the MIM advertisement providing method according to an embodiment of the present invention using the system having the above configuration will be described with reference to FIG. 3.

First, when a user selects registration of a name advertisement service, the first mobile communication terminal 100 displays a message asking whether to register a name advertisement service as shown in FIG. Subsequently, when the user selects "Yes" in the screen as shown in (a) of FIG. 7, the first mobile communication terminal 100 proceeds with the registration registration procedure accordingly (S100). In this case, as shown in FIG. 5, when the first mobile communication terminal 100 applies for registration of a nickname advertisement service to the nickname management server 200, the first mobile communication terminal 100 requests to subscribe to an advertisement service in a "XCAP PUT" manner.

Then, the nickname management server 200 approves registration of the chat advertisement service of the first mobile communication terminal 100, and then displays the advertisement nickname information of the first mobile communication terminal 100 as shown in FIG. The transfer to the presence server 300 (S102).

Meanwhile, the presence server 300 receives advertisement nickname information of the first mobile communication terminal 100 from the nickname management server 200, and then sends it to a buddy including the first mobile communication terminal 100. Each of the subscribed mobile communication terminals (terminal B, terminal C, terminal D) 100 are transferred to the mobile terminal 100 as shown in FIG. 6 (S103).

In this case, the message for delivering the advertisement nickname information may be expressed as follows.

NOTIFY sip: 40140005@10.160.255.248: 5065 SIP / 2.0

To: sip: 40140005@lgt.co; kr; tag = 2259662d

Via: SIP / 2.0 / UDP 10.160.255.101:5060;branch=z9hG4bK83bd7a07fff4e3_2d4cd

Via: SIP / 2.0 / UDP 10.160.255.101:5067;branch=z9hG4bK82b46287a5d6c0f_2cddb

Via: SIP / 2.0 / UDP 10.160.255.80:5062;branch=z9hG4bK-98f06758-519fe2aa-4757cce1-cpa_01,SIP/2.0/UDP10.160.255.80:5090;branch=z9hG4bK-18e08968-52420c8 -4757cce1

Cseq: 1 NOTIFY

From: sip: 5b54d547_40140005@lgt.co.kr; tag = N22-1129006302

Event: presence

Call-ID: 269726ec@10.160.255.248

Contact: sip: 10.160.255.80: 5090

Require: eventlist

Content-Type: application / rlmi + xml; charset = "UTF-8"

Max-Forwards: 67

Record-Route: <sip: 10.160.255.80: 5062; lr>

Content-Length: 444

Subscription-State: terminated; reason = noresource

P-Asserted-Identity: sip: 40140005@lgt.co.kr

<? xml version = "1.0" encoding = "UTF-8"?>

<list xmlns = "urn: ietf: params: xml: ns: rmli" uri = "sip: 5b54d547_40140005 @ lg t.co" version = "1" fullState = "true">

<name> default </ name>

<resource uri = "sip: 12345678@lgt.com">

<name> I like Bacchus </ name>

<instance id = "0" state = "terminated" reason = "noresource" />

</ resource>

<resource uri = "sip: 40140012@lgt.co.kr">

<name> you are 12 </ name>

<instance id = "1" state = "terminated" reason = "deactivated" />

</ resource>

</ list>

In this case, it can be seen that the advertisement nickname is "Bacchus is good" and is expressed as <name> Bacchus is good </ name> using a <name> tag.

Then, the mobile communication terminals 100 receives advertisement nickname information of the first mobile communication terminal 100 from the presence server 300, and sends the message to the messenger as shown in (b) and (c) of FIG. After storing, the user proceeds to mutual dialogue as shown in FIG. 8 according to a user's selection (S104). In this case, as shown in FIG. 8, the screen name of the first mobile communication terminal 100 is displayed as "Bacchus". However, the advertisement nickname text can be changed by the advertiser.

Then, the IM server 400, when the conversation of the mobile communication terminals 100 is completed, performs the charging process according to, but for the registered customer registration name advertisement service provided by the name management server 200 is special The billing process is performed by applying the rate reduction benefit (S105).

Although the present invention has been described in detail with reference to a number of embodiments, the scope of the present invention is not limited to these embodiments and should not be interpreted, and the present invention may be modified in various ways without departing from the technical spirit described in the claims. Can be implemented.

1 is a network diagram showing the configuration of the MIM advertisement providing system according to an embodiment of the present invention;

2 is a functional block diagram showing the configuration of a mobile communication terminal 100 applied to the present invention,

3 is a flowchart illustrating an advertisement providing method using a screen name of a MIM according to an embodiment of the present invention;

4 is a reference view showing a state of a customer DB stored in the nickname management server 200 to explain the advertisement providing method using the nickname of the MIM according to FIG.

FIG. 5 is a flowchart illustrating a process in which the first mobile communication terminal 100 applies for a nickname advertisement service to the nickname management server 200 in the advertisement providing method using the nickname of the MIM according to FIG. 3;

FIG. 6 is a flowchart illustrating a process in which the nickname management server 200 sends down the advertisement nickname to the mobile communication terminals in the advertisement providing method using the nickname of the MIM according to FIG. 3;

7 is a reference diagram illustrating a use case scenario for explaining an advertisement providing method using a screen name of a MIM according to FIG. 3;

8 is a reference diagram showing a state in which a nickname advertisement service is applied according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: mobile communication terminal (first mobile communication terminal, terminal B, terminal C, terminal C)

110: input unit 120: display unit

130: control unit

200: nickname management server (XDMS server)

300: presence server

400: IM server

Claims (8)

If the IMS-based mobile communication terminal applies for registration to MIM nickname advertisement service subscription, the name management server for transmitting the advertisement nickname information of the mobile communication terminal after approval; Presence server for receiving the advertisement screen name information of the mobile communication terminal from the screen name management server, each delivered to all the mobile communication terminals subscribed to the buddy including the mobile communication terminal; And MIM advertisement providing system comprising: an IM server for performing 1: 1 or 1: N conversation session processing. The method of claim 1, The IM server, the advertisement providing system using the nickname of the MIM, characterized in that for performing the charging process according to the conversation session processing. The method of claim 1, The nickname management server is an XDMS server that performs XML management through XCAP, The XDMS server MIM advertisement providing system characterized in that it comprises a customer DB that stores the nickname, the advertisement service registration status, and the advertisement nickname text of the user of the mobile communication terminal. The method of claim 1, The IM server, the MIM advertisement providing system characterized in that the billing processing by applying a special rate reduction benefit to the registered customer registration name advertisement service provided from the name management server. The method of claim 1, The mobile communication terminal MIM advertisement providing system, characterized in that when requesting the registration of the advertisement name service to the message management server request to subscribe to the advertising service in the "XCAP PUT" method. An input unit receiving an input for selecting a menu from a user; A display unit which displays a message asking whether to register a screen message advertisement service when the registration menu of the message advertisement service is selected through the input unit; And The mobile terminal includes a control unit that receives an advertisement service subscription registration through a message management server and receives advertisement message information and receives a message from the messenger to proceed with the advertisement message. Communication terminal; MIM advertising providing system comprising a. In the MIM advertisement providing method in a mobile communication network having a plurality of IMS-based mobile communication terminal, a name management server, a presence server and an IM server, Step 101 of claim 1, wherein any one of the plurality of mobile communication terminals applies for registration of a message advertisement service to the message management server; Step 102, after the nickname management server approves registration of the nickname advertisement service subscription of the first mobile communication terminal, transmitting advertisement nickname information of the first mobile communication terminal to the presence server; Step 103, after the presence server receives the advertisement message information of the first mobile communication terminal from the message management server, delivers it to all the mobile communication terminals subscribed to the buddy including the first mobile communication terminal; ; And receiving, by the mobile communication terminals, advertisement advertisement name information of the first mobile communication terminal from the presence server, storing the advertisement message name information in a messenger, and then communicating with each other according to a user's selection. How to provide MIM advertising. The method of claim 7, wherein And a step 105 of performing, by the IM server, the charging process according to the completion of the conversation between the mobile communication terminals.

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