KR20090104608A - Method for providing dynamic advertising color ring using an auction in communication device and apparatus thereto - Google Patents

Abstract

PURPOSE: A method for providing a dynamic advertising color ring service by using an auction in communication device and an apparatus thereto are provided to enable a service provider to diversify advertisement color ring businesses by providing an advertisement color ring service in various manners. CONSTITUTION: A method for providing a dynamic advertising color ring service by using an auction in communication device comprises the steps of: enabling the membership joining of a transmitter/receiver and the registration of an advertisement color ring service(S10); progressing an auction by receiving the auction data about an advertisement that is to be used in an advertisement color ring service(S20); determining the advertisement according to the auction result(S30); storing and registering the determined advertisement data to a database after receiving the advertisement data(S40); determining the providing order of the registered advertisement color ring services(S50); and providing the advertisement color ring service to an originating terminal according to the determined order when the originating terminal is joined to advertisement color ring service.

Description

Method for providing dynamic advertising color of communication terminal using auction and its device {Method for providing dynamic advertising color ring using an auction in communication device and apparatus

The present invention relates to a method for providing advertisement coloring and an apparatus thereof.

In more detail, after receiving an advertisement through an auction from the advertiser, the advertisement coloring (call ring tone service) is provided to the caller's communication terminal according to a predetermined order, and the communication using the auction to provide the benefits of using the advertisement coloring. A method and apparatus for providing dynamic advertisement coloring of a terminal.

Recently, due to the rapid development of the industry related to information and communication, communication terminals such as mobile phones and PDAs are becoming an essential electronic device in the social life.

In addition to the most basic phone call function in recent years, such a communication terminal includes a function of an entire booklet that allows a user to register a frequently used phone number or perform a simple memo. The technology has been greatly developed to enable such multimedia services.

On the other hand, the communication service provider provides various additional services such as coloring service and caller ID service for the convenience of communication terminal users. Among them, when a caller makes a call to the communication terminal, the user replaces the existing dial tone. Coloring services that provide music and the like have been actively used.

Most communication terminal users have experience in using the above-described coloring service, and since the user's familiarity is very high as compared to other supplementary services, each communication provider is making much effort to develop the coloring service.

However, the above-described conventional coloring service is registered in advance when a user subscribed to the coloring service registers coloring such as a specific music or comment, and the caller attempts a phone call to a communication terminal subscribed to the coloring service. Only certain music or comments have been provided to the caller, and they are not able to use the coloring service of video.

An object of the present invention is to solve the above problems, after receiving the advertisement registered in auction method for a plurality of advertisers, to provide an advertising coloring ring to the caller's communication terminal in accordance with a predetermined advertisement providing order, to use the advertising coloring The present invention provides a method and an apparatus for providing dynamic advertisement coloring of a communication terminal using an auction to provide a benefit.

It is another object of the present invention to provide advertisement coloring of an advertiser who presents the highest amount in an auction when providing advertisement coloring to a communication terminal, to provide advertisement coloring according to a predetermined ratio by a predetermined rank, or to an advertisement within a predetermined rank. The present invention provides a method and apparatus for providing dynamic advertisement coloring of a communication terminal using an auction for determining advertisement coloring providing order in various ways such as selectively providing advertisement coloring according to a user's selection during coloring.

It is still another object of the present invention to provide a communication terminal using an advertisement coloring service, by providing texts on call charge reduction information, advertisement details, event information, coupon information, etc. according to the use of advertisement coloring, and various benefits of using advertisement coloring. The present invention provides a method and an apparatus for providing dynamic advertisement coloring of a communication terminal using an auction for providing the caller to both the caller and the caller.

A method for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention for achieving the above object includes: (1) an advertisement computer and a receiver / caller terminal connected to each other via a network in a server computer providing an advertisement coloring service; Processing a subscription and an advertisement coloring service subscription; (2) the server computer receiving auction data of an advertisement to be used for advertisement coloring from a plurality of advertiser computers registered as members and proceeding with the auction; (3) The server computer determines the advertisement to be used for the advertisement coloring according to the result of the auction performed through the step (2), receives the advertisement data determined by the advertisement coloring from the advertiser's computer, stores and registers it in the database. Determining an order of providing advertisement coloring; (4) The server computer checks whether or not the caller terminal intends to make a call through the communication operator computer, and if the subscriber is subscribed to the advertisement coloring, the advertisement coloring to the corresponding caller terminal according to the order provided in step (3). Providing a; And (5) the server computer stops providing advertisement coloring and connects a call when the receiver terminal receives an incoming call while providing the advertisement coloring to the caller terminal through the telecommunication service provider computer.

And after step (5), (6) the server computer, when the call between the caller terminal and the caller terminal through the communication provider computer is terminated, the call fee reduction information according to the use of the advertising coloring to the caller terminal / caller terminal of the advertisement provided by the advertising coloring The detailed information, event information, and coupon information may be configured to be further performed.

In addition, the apparatus for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention is a communication terminal capable of confirming a video and receiving a text for using an advertisement coloring service, the caller performing a call connection with a specific receiver through a communication service provider. A terminal; A receiver terminal for performing a call connection with a caller terminal through a communication provider; After connecting to the server that provides the advertisement coloring service through the network communication, the user registers and registers, transmits the auction data for registration of the advertisement coloring to the server according to the auction progress of the server side, and the advertisement coloring according to the result of the auction. An advertiser computer for transmitting the advertisement data to be used for coloring the advertisement to the server when the determination is made; It handles registration of subscriber / caller terminal users and advertisement coloring service for use of advertiser computer and advertisement coloring service, and receives auction data of advertisement to be used for advertisement coloring from advertiser computer to control auction progress, According to the result, it decides the advertisement to be provided by the advertisement coloring, receives the advertisement data to be used for the advertisement coloring from the corresponding advertiser computer, stores and registers it in the database, determines the order of providing the registered advertisement coloring, and selects a specific receiver through the service provider. A server computer for confirming whether or not the caller terminal intends to make a call with the terminal to subscribe to the advertisement coloring and transmitting the advertisement coloring to the caller terminal until the receiver terminal receives the call coloring; And a telecommunication operator computer that controls the call connection of the caller / caller terminal and provides the corresponding caller terminal with advertisement coloring transmitted from the server computer when a call connection request is made with a specific receiver terminal of the caller terminal.

As described above, according to the method and apparatus for providing dynamic advertisement coloring of a communication terminal using the auction of the present invention, after registering an advertisement in an auction method for advertisers, the advertisement coloring is provided to the communication terminal according to the determined advertisement providing order. In addition, by providing benefits such as call fee reduction according to the use of advertisement coloring to both the caller and the caller or the caller, the coloring service limited to the conventional music and the message can be extended and applied to a video.

In addition, the auction service provides advertising coloring in a variety of ways, such as providing the highest amount of advertising coloring, a certain percentage of advertising coloring according to rank, or selectively providing advertising coloring according to the user's choice. Operators can diversify their advertising coloring business, and advertisers can get maximum business benefits through high concentration of video ads, and users can receive detailed information, event information, and coupon information of ads provided immediately after the call in addition to the reduction of call charges. Economic benefits can be obtained by using such as, there is an effect that can be used more actively the communication terminal.

Hereinafter, a method and apparatus for providing dynamic advertisement coloring of a communication terminal using the auction of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of an apparatus for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention.

As shown, the apparatus for providing advertisement coloring according to the present invention includes a plurality of advertiser computers 100, a server computer 200, a communication service provider computer 300, a plurality of caller terminals 400, a plurality of receiver terminals 500, and the like. It consists of.

The advertiser computer 100 performs a communication connection to a server computer 200 that provides an advertisement coloring service through a network communication network such as a wired / wireless internet, and at the request of the server computer 200, data for membership registration ( For example, ID, password, personal information, etc.) may be transmitted to the server computer 200 to perform member registration or member login. In response to the advertisement coloring registration request of the advertiser, the server computer 200 receives data related to the auction proceeding, and the advertiser confirms the auction data (for example, application contents and auction participation amount) for the advertisement coloring registration. If the advertisement coloring is determined according to the result of the auction, the advertisement data to be used for the advertisement coloring is transmitted to the server computer 200.

The server computer 200 processes a new member registration or member login of the advertiser computer 100 which has performed a communication connection through a network communication network, and is a member of the caller terminal 400 and the receiver terminal 500 for using the advertisement coloring service. The system processes the subscription and the advertisement coloring service subscription, and when the advertisement coloring registration is requested from the advertiser computer 100, the auction guide for the advertisement coloring registration and guide data for the auction participation are transmitted to the corresponding advertiser computer 100. The auction data for the advertisement coloring registration is provided from the advertiser computer 100 to control auction progress, the advertisement to be provided as the advertisement coloring according to the auction result, and the advertisement data to be used for the advertisement coloring corresponding advertiser computer 100 Received from), stored and registered in the database, and determines the order of advertisement coloring registered in the database.

In addition, when the caller terminal 400 wants to make a call with a specific receiver terminal 500 through the communication operator computer 300, the server computer 200 determines whether the corresponding caller terminal 400 is subscribed to the advertisement coloring. If the user is subscribed to the advertisement coloring, the registered advertisement coloring is transmitted to the corresponding caller terminal 400 until the receiver terminal 500 receives the call.

In this case, in the case of providing advertisement coloring from the server computer 200 to the caller terminal 400, the following order is generally used. For example, the server computer 200 may provide only the advertisement data of the advertiser who has given the highest amount in the auction as the advertisement coloring, or provide the advertisement data which is differentially applied at a predetermined rate according to each rank through the auction process. For example, the first place offers 40%, the second place 30%, the third place 20%, and the fourth place ad coloring at a rate), or through the auction proceeds to check the ad coloring by ranking The caller terminal 400 may selectively provide the corresponding advertisement data in advertisement coloring according to a user's selection. In addition to the above-described method, the advertisement coloring by ranking may be sequentially provided to the caller terminal 400 in a predetermined time unit (for example, 10 seconds), and may be arbitrarily adjusted according to the operator's selection.

In addition, after the server computer 200 provides the advertisement coloring to the caller terminal 400, after confirming whether the call is terminated between the caller terminal 400 and the receiver terminal 500 through the service provider computer 300, the call is When the call is terminated, the caller terminal 400 and the receiver terminal 500 provide call charge reduction information according to the use of advertisement coloring, detailed information of the advertisement provided by the advertisement coloring, event information, and coupon information by text (SMS). The sender can be given a certain benefit according to the use of advertising coloring.

In addition, unlike the above description, the server computer 200 handles the registration of the user of the caller terminal 400 and the advertisement coloring service subscription for the use of the advertisement coloring service, and provides the advertisement coloring to the caller terminal 400. Then, after checking whether the call is terminated between the caller terminal 400 and the receiver terminal 500 through the communication operator computer 300, the call fee reduction information and advertisement coloring according to the use of the advertisement coloring to the caller terminal 400 when the call is terminated. The detailed information of the advertisement, event information, and coupon information may be provided as text so that the caller may receive a predetermined benefit according to the use of advertisement coloring.

The communication operator computer 300 controls the call connection between the caller terminal 400 and the receiver terminal 500, and is transmitted from the server computer 200 when a call connection request is made with a specific receiver terminal 500 of the caller terminal 400. Provides advertising coloring to the caller terminal 400. In addition, the communication service provider computer 300 receives and stores advertisement coloring from the server computer 200 in advance, and does not go through the server computer 200 when requesting a call connection with a specific receiver terminal 500 of the caller terminal 400. Advertisement coloring may be provided directly to the caller terminal 400.

The caller terminal 400 is a communication terminal capable of checking a video and receiving a text for using an advertising coloring service, and includes a mobile phone, an Internet phone, a wired / wireless phone, and the like. Call).

The receiver terminal 500 is a communication terminal such as a mobile phone, an Internet phone, a wired / wireless phone capable of receiving texts, etc., and performs a call connection with the caller terminal 400 through the telecommunication operator computer 300.

2 is a block diagram illustrating the configuration of the server computer 200 of FIG. 1 described above in more detail.

As shown, the server computer 200 is composed of data communication means 210, auction processing means 220, control means 230, database 240 and the like.

The data communication means 210 is a new member or member login with the advertiser computer 100 connected through a network communication network under the control of the control means 230, the data for the auction for the advertising coloring registration and storage of the advertising data storage To send and receive data, to send and receive data for membership and advertisement coloring service subscription of the caller terminal 400 and the receiver terminal 500, and to make a call with a specific receiver terminal 500. Advertisement coloring transmission to

When the auction processing unit 220 receives auction data from the advertiser computer 100, the auction processing unit 220 performs an auction for registering advertisement coloring of each advertiser according to a preset auction procedure under the control of the control unit 230. It transmits the data about the auction result to the participating advertisers computer (100).

The control means 230 processes a new member registration or member login of the advertiser computer 100 based on the data input through the data communication means 210, and the member registration of the caller terminal 400 and the receiver terminal 500. And processing the advertisement coloring service subscription, and when the advertisement coloring registration is requested from the advertiser computer 100, the auction guide for the advertisement coloring registration and guide data for the auction participation are controlled to be transmitted to the corresponding advertiser computer 100. When the auction data of the advertisement to be used for the advertisement coloring is transmitted from the advertiser computer 100, the auction data is output to the auction processing unit 220 to display the auction progress and the auction result for the advertisement coloring registration. Control to store the advertisement data to be used for the advertisement coloring input from the advertiser computer 100 in the database 240, and determine the order of providing the advertisement coloring registered in the database 240. And, through the communication provider computer 300 to control the transmission of the registered advertising coloring until the incoming call of the receiver terminal to the caller terminal 400 to perform a call with a specific receiver terminal 500, and controls the advertising coloring service Call rate reduction of the corresponding caller terminal 400 and the receiver terminal 500 to be used, and control the provision of text on the detailed information, event information, coupon information provided by the advertisement coloring.

The database 240 stores member information and advertisement coloring service subscription information of each advertiser and number / caller under the control of the control means 230, and auction data for registering advertisement coloring performed by the auction processing unit 220 and Stores advertisement data to be used for advertisement coloring, information on advertisement coloring usage and call charge reduction of caller terminal 400 and receiver terminal 500 using advertisement coloring service, detailed information of advertisement provided by advertisement coloring, event information, Coupon information is accumulated and stored.

Next, each embodiment of the method for providing dynamic advertisement coloring of the communication terminal using the auction according to the present invention configured as described above will be described in more detail with reference to FIGS. 3 to 5.

3 is a flowchart illustrating in detail the operation of the first embodiment of the method for providing dynamic advertisement coloring of the communication terminal using the auction according to the present invention, and FIG. 4 is a flowchart illustrating the auction progress process of FIG. 3 in more detail.

First, the server computer 200 that provides the advertisement coloring service processes a new member registration or member login of the advertiser computer 100 connected through a network communication network, and is a member of the caller terminal 400 and the receiver terminal 500. Process subscription and advertisement coloring service subscription (S10).

Thereafter, when the advertisement coloring registration is requested from the plurality of advertiser computers 100 registered as members, the server computer 200 transmits the auction guide for the advertisement coloring registration and guide data for the auction participation to the corresponding advertiser computer 100. In operation S20, the auction data for the advertisement coloring registration is provided from the advertiser computer 100. That is, the server computer 200 performs an auction for registering the advertisement coloring to an advertiser who presents a high amount based on the auction price data provided by each advertiser in order to register the advertisement coloring for a predetermined period of time.

Referring to FIG. 4 in more detail with reference to FIG. 4, the server computer 200 provides guide data related to an auction for registering advertisement coloring to each advertiser computer 100 requesting advertisement coloring registration (S21). It is determined whether an auction application is made from each confirmed advertiser computer 100 (S22).

When an auction application is selected from each advertiser computer 100, the server computer 200 provides predetermined form data for inputting / modifying auction period and auction amount data to the corresponding advertiser computer 100 (S23). It is determined whether the auction price data for the advertisement coloring registration is input from the computer 100 (S24).

When the auction price data is input from the advertiser computer 100, the server computer 200 stores and manages the auction price data in a database (S25), and determines whether the auction period is over (S26) and ends the auction period. Perform step S30 to be described later, and if the auction period is left to repeat after step S24. Here, when the maximum amount of the auction price data is updated, the server computer 200 may provide the corresponding contents to all advertisers participating in the auction, and may provide a service to enable the modification of the auction price data during the auction period.

In this case, the above-described auction method of FIG. 4 has been described as an embodiment of the most common auction method, and in addition to this, all auction methods currently performed online may be variously applied.

The server computer 200 that has performed an auction for the advertisement coloring registration through the above-described step S20 determines an advertisement to be used for the advertisement coloring according to the auction result (S30), and the advertisement data to be used for the advertisement coloring corresponding advertiser computer 100. Received from the store, registered in the database (S40), and determines the order of providing the advertisement coloring registered in the database (S50).

In this case, the order of advertisement coloring determined according to the auction result in step S50 is determined according to the advertisement coloring provision policy of the server computer 200. For example, you can only advertise the advertising data of the advertiser who gave the highest amount in the auction as the advertisement coloring, or differentiate the advertising data of the advertiser who gave the highest amount from the highest amount according to the ranking according to each rank according to the progress of the auction. Advertisement by selectively applying the advertisement data according to the user's selection of the caller terminal 400 that uses the advertisement coloring among the advertisement data of the advertiser which is provided as an advertisement coloring, or the highest price to the predetermined rank according to the auction progress To provide.

Now, after step S50 described above the server computer 200 determines whether the caller terminal 400 attempts to connect to the specific receiver terminal 500 through the communication operator computer 300 (S60).

As a result of the determination, when the caller terminal 400 attempts to make a call connection with the specific receiver terminal 500, the server computer 200 checks whether the caller terminal 400 is subscribed to the advertisement coloring, and then subscribes to the advertisement coloring. In the case S30, the advertisement coloring is transmitted to the corresponding caller terminal 400 according to the provision order determined in step S30.

Then, the server computer 200 determines whether the incoming call is made by the receiver terminal 500 while transmitting the advertisement coloring to the caller terminal 400 through step S70 (S80), and the incoming call is made by the receiver terminal 500. The transmission of the page advertisement coloring is stopped and the caller terminal 400 connects the call of the receiver terminal 500 (S90).

Thereafter, the server computer 200 determines whether the call between the caller terminal 400 and the receiver terminal 500 is terminated (S100), and the caller terminal 400 and the receiver terminal 500 of the communication operator computer 300 are terminated. When the call is terminated, call fee reduction information according to the use of advertisement coloring, detailed information of advertisement provided by advertisement coloring, event information, and coupon information is generated (S110).

And by providing the information on the call charge reduction information according to the generated advertising coloring, detailed information of the advertisement provided by the advertising coloring, event information, coupon information to the sender terminal 400 and the receiver terminal 500, using the advertising coloring Provides benefits according to (S120).

On the other hand, Figure 5 is a flow chart showing in detail the operation of the second embodiment of the method for providing dynamic advertisement coloring of the communication terminal using the auction according to the present invention.

In the second embodiment of FIG. 5, both the number / caller described in the first embodiment of FIG. 3 mentioned above performs a subscription for the use of the advertisement coloring service, and both the caller / caller receives a certain benefit according to the use of the advertisement coloring. Unlike being provided, only the sender can register to use the advertisement coloring service in step S210, and only the user of the sender terminal 400 according to the use of advertisement coloring in step S320 ad coloring provided by the server computer 200. There is a difference in that a predetermined benefit (for example, call charge reduction, event information, coupon information, etc.) can be received according to use, and the configuration of steps S220 to S310 other than that is the same.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

1 is a block diagram schematically showing the configuration of an apparatus for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention;

2 is a block diagram showing in detail the configuration of the server computer of FIG.

3 is a flow chart showing in detail the operation of the first embodiment of a method for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention;

4 is a flowchart illustrating the auction progress process of FIG. 3 in more detail;

5 is a flowchart showing in detail the operation of the second embodiment of a method for providing dynamic advertisement coloring of a communication terminal using an auction according to the present invention.

Explanation of symbols on the main parts of the drawings

100: advertiser computer 200: server computer

210: data communication means 220: auction processing means

230: control means 240: database

300: carrier computer 400: caller terminal

500: receiver terminal

Claims (12)

(1) processing a subscription and an advertisement coloring service subscription between an advertiser computer and a receiver / caller terminal connected through a network in a server computer providing an advertisement coloring service; (2) the server computer receiving the auction data of an advertisement to be used for advertisement coloring from a plurality of advertiser computers registered as members and proceeding with the auction; (3) The server computer determines an advertisement to be used for advertisement coloring according to the result of the auction performed through step (2), receives advertisement data determined by advertisement coloring from the advertiser computer, and stores and registers it in a database. Determining an order of providing registered advertisement coloring; (4) The server computer confirms whether or not the calling terminal subscribes to the advertisement coloring through the communication service provider computer, and if the subscriber coloring the advertisement is subscribed to the caller terminal according to the provision order determined in step (3). Providing ad coloring; And (5) the server computer, if the incoming call is received by the receiver terminal while providing the advertisement coloring to the caller terminal through the communication service provider computer, comprising the step of providing the advertisement coloring and connecting the call. Method for providing dynamic advertisement coloring of communication terminal using auction. The method of claim 1, wherein after step (5), (6) The server computer, when the call between the caller terminal and the caller terminal through the communication provider computer is terminated, the call charge reduction information according to the use of the advertisement coloring to the caller / caller terminal, the detailed information of the advertisement provided by the advertisement coloring, event information And providing contents of the coupon information in texts. According to claim 1, wherein the advertising coloring determined according to the result of the auction in the step (3), A method of providing dynamic advertisement coloring of a communication terminal using an auction, wherein the advertisement data of an advertiser who presents the highest amount in an auction is provided. According to claim 1, wherein the advertising coloring determined according to the result of the auction in the step (3), Advertisement data of an advertiser who presents an amount within a predetermined rank according to an auction progress, and advertisement data that is differentially applied at a predetermined rate according to each rank is provided as advertisement coloring. How to Provide. According to claim 1, wherein the advertising coloring determined according to the result of the auction in the step (3), Advertisement data of an advertiser who presents an amount within a predetermined rank according to the auction progress, and after transmitting the briefing information of the advertisement coloring that can be provided to the calling terminal using the advertising coloring through step (4), A method for providing dynamic advertisement coloring of a communication terminal using an auction characterized in that the advertisement data is selectively provided as advertisement coloring according to a selection. (a) processing a subscription and an advertisement coloring service subscription between an advertiser computer and a caller terminal connected through a network at a server computer providing an advertisement coloring service; (b) the server computer receiving auction data of an advertisement to be used for advertisement coloring from a plurality of advertiser computers registered as members, and performing an auction; (c) the server computer determines an advertisement to be used for advertisement coloring according to the result of the auction performed through step (b), receives advertisement data determined by advertisement coloring from the advertiser computer, and stores and registers it in a database. Determining an order of providing registered advertisement coloring; (d) The server computer checks whether or not the caller terminal subscribes to the advertisement coloring through the communication operator computer, and if the subscriber computer is subscribed to the advertisement coloring, the server computer goes to the corresponding caller terminal according to the provisioning procedure determined in step (c). Providing ad coloring; And (e) stopping the provision of advertisement coloring and connecting a call when an incoming call of the receiver terminal is made while providing advertisement coloring to the caller terminal through the communication provider computer; And (f) The server computer, when the call between the caller terminal and the caller terminal through the communication provider computer is terminated, call charge reduction information according to the use of advertisement coloring to the caller terminal, detailed information of the advertisement provided by the advertisement coloring, event information, coupon A method for providing dynamic advertisement coloring of a communication terminal using an auction comprising the step of providing a textual information about the information. A computer-readable recording medium having recorded thereon a computer program capable of executing the method of any one of claims 1 to 6. A communication terminal capable of checking a video and receiving a text for using an advertisement coloring service, the communication terminal comprising: a caller terminal for making a call connection with a specific receiver through a communication service provider; A receiver terminal for making a call connection with the caller terminal through a communication provider; After connecting to the server that provides the advertisement coloring service through the network communication, the user registers and registers, transmits the auction data for registration of the advertisement coloring to the server according to the auction progress of the server side, and the advertisement coloring according to the result of the auction. An advertiser computer for transmitting the advertisement data to be used for coloring the advertisement to the server when the determination is made; Process the membership registration and advertisement coloring service subscription of the recipient / caller terminal users for using the advertiser computer and the advertisement coloring service, and receives the auction data of the advertisement to be used for the advertisement coloring from the advertiser computer to control the auction progress. Based on the results of the auction, the advertisements to be provided in the advertisement coloring are determined, the advertisement data to be used for the advertisement coloring from the advertiser computer is stored and registered in the database, and the order of providing the registered advertisement coloring is determined. A server computer for confirming whether or not the caller terminal intends to perform a call with a specific receiver terminal through advertisement coloring and transmitting the advertisement coloring to the caller terminal until an incoming call of the receiver terminal is made; And And a communication service provider computer that controls a call connection of the called / caller terminal and provides an advertisement coloring transmitted from the server computer to the caller terminal when a call connection request is made with a specific receiver terminal of the caller terminal. Apparatus for providing dynamic advertisement coloring of communication terminal using auction. The method of claim 8, wherein the server computer, After checking whether the call is terminated between the caller terminal and the caller terminal through the communication service provider computer, call fee reduction information according to the use of advertisement coloring to the caller / caller terminal, detailed information of the advertisement provided by the advertisement coloring, event information, and coupon information Apparatus for providing a dynamic advertising coloring of a communication terminal using an auction, characterized in that the content provided by the text. The method of claim 8, wherein the server computer, Process the user registration and advertisement coloring service subscription only for the caller terminal user to use the advertising coloring service, After checking whether the call is terminated between the caller terminal and the caller terminal through the communication service provider computer, call charge reduction information according to the use of advertisement coloring to the caller terminal, details of the advertisement provided by the advertisement coloring, event information, and coupon information Apparatus for providing a dynamic advertising coloring of a communication terminal using an auction, characterized in that provided by a text. The method of claim 8, wherein the server computer, When providing the advertisement coloring to the caller terminal, only the advertisement data of the advertiser who presented the highest amount in the auction is provided as the advertisement coloring, or the advertisement data that is differentially applied at a predetermined rate according to each rank through the auction process is provided as the advertisement coloring. And providing advertisement data by advertisement coloring selectively according to a selection of the caller terminal user who confirms the advertisement coloring information for each rank through an auction process. The method of claim 8, wherein the server computer, Sign up with the advertiser computer connected to the network through the network, the auction for advertising coloring registration and data transmission and reception for the storage of advertising data, and the subscriber and caller terminal registration and advertising coloring service subscription Data communication means for performing transmission and reception of data, and for performing an advertisement coloring transmission to the caller terminal to make a call with a specific receiver terminal; Auction processing means for performing an auction for registering advertisement coloring of each advertiser according to a preset auction procedure when auction data is input from the advertiser computer, and transmitting auction result data to a corresponding advertiser computer participating in the auction; Based on the data input through the data communication means, the advertiser computer and the subscriber / caller terminal membership registration and advertisement coloring service subscription are processed, and the auction data of the advertisement to be used for advertisement coloring from the advertiser computer is transmitted. Output the auction data to the auction processing means to control the progress of the auction for the advertisement coloring registration and notification of the auction result, to control the storage and registration of the advertisement data to be used for the advertisement coloring input from the advertiser computer, the registered advertisement coloring Determining the order of providing the service, controlling the transmission of the registered advertisement coloring until the incoming call of the receiver terminal is made to the caller terminal which wants to make a call with a specific receiver terminal through the service provider computer, and uses an advertisement coloring service. Applicable number / sent A control means for controlling the provision of text on the call charge reduction of the own terminal, detailed information of the advertisement provided by the advertisement coloring, event information, and coupon information; And Store member information and advertisement coloring service subscription information of each advertiser and caller / caller under the control of the control means, and store auction data for advertisement coloring registration performed in the auction processing means and advertisement data to be used for advertisement coloring; And a database for accumulating and storing advertisement coloring usage information and call charge reduction information of the number / caller terminal using an advertisement coloring service, detailed information of advertisements provided by advertisement coloring, event information, and coupon information. Apparatus for providing dynamic advertisement coloring of communication terminal using auction.

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