KR20090089711A - Method for playing ad contents and set top box performing the same - Google Patents

Method for playing ad contents and set top box performing the same Download PDF

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Publication number
KR20090089711A
KR20090089711A KR1020080015026A KR20080015026A KR20090089711A KR 20090089711 A KR20090089711 A KR 20090089711A KR 1020080015026 A KR1020080015026 A KR 1020080015026A KR 20080015026 A KR20080015026 A KR 20080015026A KR 20090089711 A KR20090089711 A KR 20090089711A
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KR
South Korea
Prior art keywords
advertisement content
advertisement
selection rule
variable
content selection
Prior art date
Application number
KR1020080015026A
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Korean (ko)
Inventor
이창희
Original Assignee
주식회사 다산네트웍스
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Priority to KR1020080015026A priority Critical patent/KR20090089711A/en
Publication of KR20090089711A publication Critical patent/KR20090089711A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand

Abstract

A method for playing ad contents and a set-top box performing the same are provided to reduce a user waiting time when advertisement contents selecting rules are frequently changed due to a change of a service provider advertisement policy, thereby improving satisfaction of a service user. An advertisement contents selecting module determines whether an event indicating update of advertisement contents selecting rules is generates(301). The advertisement contents selecting module updates the advertisement contents selecting rules(303). The advertisement contents selecting module determines whether an event indicating reproduction of advertisement contents is generated(305). Advertisement contents to reproduce are selected by applying at least one variable inputted based on the selection rules to the advertisement contents selection rules(307).

Description

Method For Playing Ad Contents And Set Top Box Performing The Same}

The present invention relates to the playback of advertising content, and more particularly, to a method of playing advertising content that can be applied to a set-top box supporting on-demand video of the download and play method and a set-top box for executing the same.

Recently, due to the rapid development of information and communication technology, the boundaries between industries are unclear, and convergence among industries is actively progressed by diversifying customer requirements and expanding the market of operators. In particular, such convergence is expected to accelerate convergence in the telecommunications and broadcasting fields through the development of BcN (Broadband Convergence Network) and unilateral broadcast reception through the demand of customized broadcasting and two-way broadcasting and the spread of multimedia.

As a representative example of such convergence, IPTV (Internet Protocol Television) service is commercially available. IPTV is a TV stage that connects multimedia contents such as Video On Demand (VOD), T-Commerce, Entertainment, Banking, Information, TV Portal and Multi-channel Broadcast Service to Set Top Box through high speed internet network. It is a bidirectional service that provides packet type through the terminal. Therefore, the user can control to view the desired program at the desired place at the desired time using the IPTV service.

In addition to the service fee paid by the user for providing the service, the operator providing the IPTV service obtains additional revenue according to the advertisement by allowing the advertisement content to be played during a waiting time when the video content is not played.

The advertisement content may be variously provided by the advertisement policy of the operator. The advertising policy is determined to obtain the maximum advertising effect by analyzing various factors such as the trend of the times, the preference of the video content, the season, the broadcasting time, and the like, and can be arbitrarily changed by the operator.

In general, when the advertising policy of the operator is changed, the set-top box is reset by transmitting the changed advertising policy to the set-top box so that the advertisement content can be played according to the changed advertising policy.

For example, if the advertising policy of the operator is changed, the server of the operator transmits a file corresponding to the changed advertising policy to the set-top box installed in the subscriber's home via the network, and the set-top box receives the update and updates the firmware.

In the process of resetting the set-top box as described above, the set-top box can not receive various control commands (for example, menu selection, video content playback, etc.) provided from the user, which causes the user to complete the reset of the set-top box. This will cause inconvenience to use to wait until.

Accordingly, a first object of the present invention is to provide an advertisement content reproduction method that can quickly apply a changed advertisement policy to a set-top box when the advertisement policy is changed.

In addition, a second object of the present invention is to provide a set-top box for executing the advertising content reproduction method.

According to an aspect of the present invention, there is provided a method of playing advertisement content, the method comprising: receiving an advertisement content selection rule; providing at least one variable for playing the advertisement content; Selecting the advertisement content to be played by applying the provided at least one variable to the advertisement content selection rule and reproducing the selected advertisement content. The step of receiving the advertisement content selection rule may include downloading a setting information file of the set-top box including the advertisement content selection rule and extracting the advertisement content selection rule from the setting information file. The step of receiving the advertisement content selection rule may include downloading a menu information file of the set-top box including the advertisement content selection rule and extracting the advertisement content selection rule from the menu information file. The advertisement content selection rule may include at least one of a download state of the advertisement content, whether to stop the advertisement of the advertisement content, a viewing age set in the set-top box, a download time of predetermined content selected by the user, and a category of the menu selected by the user. May include a selection rule for. The at least one variable may include a variable for a situation of playing the advertisement content and a variable for selecting the advertisement content to be played. The variable for the situation of playing the advertisement content includes the start of viewing of the content, the end of viewing of the content, and whether to stop the advertisement for each of the start of viewing and the end of viewing of the content, and selecting the advertisement content to be played. The variable may include at least one item of a download time, a viewing age, and a category of the content, and a variable value corresponding to the at least one item. The advertisement content reproduction method may further include generating an advertisement content information table including information on at least one advertisement content. The advertisement content information table may include at least one information of each of the at least one advertisement content, a unique number, a play time, a category, a viewing age, whether to stop advertisements, a priority, and a download state. Selecting advertisement content to be played by applying the provided at least one variable to the advertisement content selection rule may select advertisement content to be played in the advertisement content information table based on the advertisement content selection rule.

In addition, the set-top box according to an aspect of the present invention for achieving the above-described second object of the present invention is an event management module for providing at least one variable for playing the advertising content, and at least one provided from the event management module And an advertisement content selection module for selecting advertisement content to be played by applying a variable to an advertisement content selection rule, and an advertisement content reproduction module for reproducing the selected advertisement content. The event management module may provide the advertisement content selection module with a variable for a situation of playing the advertisement content and a variable for selecting the advertisement content to be reproduced when an event indicating reproduction of the advertisement content occurs. The advertisement content selection module is provided with a configuration information file including the changed advertisement content rule or a menu information file including the changed advertisement content selection rule when the advertisement content selection rule is changed from the server. Alternatively, the advertisement content selection rule may be updated after extracting the advertisement content selection rule from the menu information file. The advertisement content selection module comprises at least one piece of information of at least one of a unique number, a playing time, a category, a viewing age, whether to stop advertisements, a priority, and a download state for each of at least one advertisement content provided from the server. You can configure the information table. The advertisement content selection module may select from the advertisement content information table by applying the at least one variable provided from the event management module to the advertisement content selection rule.

According to the above-described advertising content reproduction method and the set-top box which executes the same, the advertisement content to be reproduced is selected by applying the variable for the situation of reproduction of the advertisement content and the variable for selecting the advertisement content to be reproduced to the advertisement content selection rule. Play the content. In addition, when the advertisement content selection rule is changed due to the change in the advertisement policy of the operator, the advertisement content selection rule is updated by receiving and storing the changed advertisement content selection rule through the setting information file or the menu information file.

Therefore, even if the advertisement policy of the operator is changed and the advertisement content selection rule is frequently changed, the waiting time of the user can be reduced, so that the satisfaction of the service user can be improved, and the service provider can effectively adjust the advertisement policy according to the times. Can be operated.

As the present invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description.

However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is said to be "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but other components may be present in the middle. It should be understood. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, with reference to the accompanying drawings, it will be described in detail a preferred embodiment of the present invention. In the following description of the present invention, the same reference numerals are used for the same elements in the drawings, and redundant descriptions of the same elements will be omitted.

Hereinafter, in the embodiment of the present invention, a set top box is connected to a server through an IP (Internet Protocol) -based network, and a video on demand (VOD) method of a download and play method. (Hereinafter abbreviated as 'VOD') means a set-top box.

1 is a block diagram showing the configuration of a set-top box according to an embodiment of the present invention.

In the configuration of the set top box shown in FIG. That is, it will be apparent to those skilled in the art that the set top box may include various components such as a network interface, a decoder, an audio and video processor, a processor, and the like in addition to the components illustrated in FIG. 1.

Referring to FIG. 1, the set-top box 100 according to an embodiment of the present invention may include an event management module 110, a content download module 130, an advertisement content selection module 150, a content playback module 170, and storage. The unit 190 includes.

The event management module 110 manages events related to all operations of the set top box 100. Here, the event is related to the reproduction of the advertisement and / or video content based on the event generated by the user operating a button provided on the outside of the remote controller or the set-top box 100 and the predetermined operation method of the set-top box 100. Include all events.

For example, the event may be generated by an event generated by a user's operation, such as selection, playback, stoppage, or termination of video content, or by an event or user generated by a preset operation method such as menu update confirmation or content download confirmation. It may include both the event generated in the process of processing the event generated by the event generated by the call of the server 30 connected via the set-top box 100 and the network 10.

The content download module 130 downloads the advertisement and / or video content from the server 30 (eg, the content providing server) connected through the network 10 based on the event information provided from the event management module 110. The downloaded content is stored in the storage 190 provided in the set top box 100.

Here, the content download module 130 may download advertisements or menu information based on a predetermined period or an event provided from the server 30, and based on an event generated by the user selecting predetermined image content. Video content may also be downloaded.

In addition, the content download module 130 updates the download state information of the downloaded content in real time, and based on the event information indicating the download state, such as 'downloading' or 'download complete' event management module 110 To provide.

The advertisement content selection module 150 selects the advertisement content to be played during the waiting time of the set top box 100 through a rule-based method, and then selects the advertisement content information to the content reproduction module 170 by providing the selected advertisement content information. Advertisement content can be played during the waiting time.

Here, the standby time of the set top box 100 refers to the time when the image content is not being reproduced after power is applied to the set top box 100. For example, the standby time may be a time for booting after power is supplied to the set-top box 100, a time for selecting a menu by the user, a portion of the selected video content after the user selects a predetermined video content from the menu, That is, the buffering time, the time after the playback of the content is stopped or finished, and the like.

The content playback module 170 plays the advertisement content selected by the advertisement content selection module 150 for a waiting time or plays predetermined video content selected by the user.

Here, the content reproduction module 170 receives information of the selected advertisement content from the advertisement content selection module 150 and reads the advertisement content stored in the storage 190 based on the information and reproduces the advertisement content for the waiting time. In addition, the content reproducing module 170 receives the information on the predetermined video content selected by the user from the event management module 110 and reads the predetermined video content stored in the storage 190 based on the information, that is, buffered. To play.

The storage 190 may be configured, for example, with a hard disk drive or a nonvolatile memory, and may store advertisements and video content downloaded from the server 30. In addition, the storage 190 may store an advertisement content selection rule and an advertisement content information table.

2 is a conceptual diagram illustrating an operation of an advertisement content selection module shown in FIG. 1. 3 illustrates an example of an input variable illustrated in FIG. 2, FIG. 4 illustrates an example of an advertisement content selection rule illustrated in FIG. 2, and FIG. 5 illustrates an example of an advertisement content information table illustrated in FIG. 2. For example.

2 to 5, the advertisement content selection module 150 according to an embodiment of the present invention includes a rule engine 210 that selects advertisement content on a rule-based basis. The rule engine 210 selects the advertisement content corresponding to the input variable 220 from the advertisement content information table 240 according to the advertisement content selection rule 230.

In detail, the input variable 220 input to the advertisement content selection module 150 may be provided from the event management module 110, and may be used to select advertisement policy variables and advertisement contents related to advertisement policies of content service providers. Can be divided into general input variables.

The advertisement policy variable is a variable related to the situation in which the advertisement content should be played back and is determined by an event according to the user's remote controller operation or the state of the system.

Specifically, as shown in FIG. 3A, the advertisement policy variable may be classified into start viewing of the content and ending viewing of the content, and the advertisement policy corresponding to the advertisement policy variable may be 'do not allow advertisement' and ' Ad suspension ".

In this case, the 'no interruption of advertisement' may be set as the advertiser requests that the advertisement is not allowed for the predetermined advertisement content, and the event generated by the user through the remote controller while the advertisement content is being played and / or This means that the set-top box cannot be interrupted by a predetermined event such as an event generated in the process of operating according to a predetermined operating method. Therefore, the processing for the event generated during the reproduction of the advertisement content whose advertisement policy is set to not allow the advertisement may be processed after the reproduction of the advertisement content is finished.

In addition, the 'ad allow ad stop' may be set to predetermined ad content according to the ad stop allow policy of the advertiser, and a predetermined event is generated due to the user's and / or set-top box's own operation while playing the ad content. In this case, it means that the reproduction of the advertising content being played may be stopped. Therefore, when a predetermined event occurs during the reproduction of the advertisement content whose advertisement policy is set to allow the advertisement to be stopped, the reproduction of the reproduced advertisement content may be stopped and the processing for the generated predetermined event may be performed.

The general input variable is a variable required for selecting the advertisement content to be played and may have a variable value according to the situation of the set-top box or the user's setting variable.

For example, the general input variable may include a download time, a viewing age, a category, and the like, as shown in FIG. Here, the download time means a buffering time that is performed before the predetermined video content is played back, that is, an initial download time of the video content. In addition, the viewing age indicates the viewing age information set in the set-top box, the category indicates the category information of the menu or video content selected by the user.

The advertisement content selection rule 230 may be changed according to the advertisement policy of the content service provider, and when the content selection rule is changed, the advertisement content selection rule 230 may be provided from the server 30 of the content service provider through the network 10, and the advertisement content selection may be performed. The module 150 may store the advertisement content selection rule downloaded from the server 30 in the storage 190 of the set top box.

The advertisement content selection rule may be included in the set information box or menu information file of the set top box and provided to the set top box.

Specifically, when the advertisement content selection rule is included in the configuration information file and transmitted from the server 30, the advertisement content selection module 150 of the set-top box downloads the configuration information file from the server 30 and then selects the advertisement content. By extracting the rule, the existing advertisement content selection rule may be updated with the changed advertisement content selection rule.

In general, the set-top box downloads a configuration information file including information related to the set-top box configuration from the server 30 during the booting process and resets the set-top box based on the configuration information file. By extracting the advertisement content selection rule from the downloaded configuration information file and updating the advertisement content selection rule, it is possible to apply the changed advertisement content selection rule easily and quickly.

If the advertisement content selection rule is transmitted to the menu information file, the advertisement content selection module 150 of the set-top box downloads the menu information including the changed advertisement content selection rule and extracts the changed advertisement content information from the downloaded menu information. For example, the advertisement content selection rule may be updated.

Since the set-top box downloads the menu information periodically from the server for menu management, the server transmits the advertisement content selection rule to the predetermined table of the menu information, and the set-top box downloads and updates the menu information file. By downloading and updating the selection rules together, advertisement content selection rules can be applied quickly without any waiting time.

4 illustrates an advertisement content selection rule 230 according to an embodiment of the present invention and may include an application order field, a variable field, a rule field, and a variable value field.

The application order field indicates an order in which the advertisement content selection rule is applied, and the variable field indicates a variable that is a criterion for selecting advertisement content. In addition, the rule field represents a rule for selecting advertisement content corresponding to each variable included in the variable field, and the variable value field represents an example of a variable value to be applied to each variable included in the variable field. May be applied to the corresponding rule of the field.

The advertisement content selection rule may include a rule that is basically used in the set top box in addition to the input variable value. For example, since the set-top box supporting the download and play VOD service can play only the downloaded advertisement contents, the rule for selecting the advertisement contents having the download status as 'complete' is shown in FIG. 4. It is set in application procedure 1.

In the advertisement content selection rule as illustrated in FIG. 4, an application order, a variable, a rule, and a variable value may be variously changed according to the advertisement policy of the content service provider, and the advertisement content selected accordingly may also vary.

The advertisement content information table 240 is a table that the rule engine 210 refers to in order to select the advertisement content based on the advertisement content selection rule 230. The advertisement content information table 240 corresponds to information of the advertisement content downloaded to the set-top box and advertisements corresponding to the advertisement content. This is a summary of the policy.

The advertisement content information table 240 may include information obtained from the information added to the downloaded advertisement content by the advertisement content selection module 150 and / or event information provided from the event management module 110 (eg, the download status, Video content selection information).

As illustrated in FIG. 5, the advertisement content information table 240 may include an advertisement content ID field, a play time field, a category field, a viewing age field, a discontinuance allowance field, a priority field, and a download status field. .

The advertisement ID field indicates a unique number for each downloaded advertisement content, and the play time field indicates a play time of each advertisement content and may be displayed in units of seconds.

In addition, the category field indicates category information of a menu or image content selected by a user. The viewing age field indicates viewing age information set in the set-top box. The ad suspension allowance field indicates whether interruption is possible when each advertisement content is being played and may have a value of allow and disallow.

In addition, the priority field indicates the reproduction priority of the advertisement content, and the download state field indicates the download state of each advertisement content.

6 is a flowchart illustrating a method of playing advertisement content according to an embodiment of the present invention.

Referring to FIG. 6, first, when power is supplied to the set-top box and the set-top box is initialized, the advertisement content selection module 150 determines whether an event indicating update of the advertisement content selection rule has occurred (step 301), and the advertisement content. If it is determined that an event indicating the updating of the selection rule has occurred, the advertisement content selection rule is updated (step 303).

In operation 301, the advertisement content selection module 150 examines the configuration information file downloaded at the time of booting from the server or the menu information file downloaded during the operation of the set-top box, and the advertisement content selection rule is applied to the configuration information file or the menu information file. If it is included, it may be determined that an event indicating update of the advertisement content selection rule has occurred.

In addition, in step 303, the advertisement content selection module 150 extracts the advertisement content selection rule in the setting information file or the menu information file and stores it in the storage 190 to update the advertisement content selection rule. Can be.

Next, the advertisement content selection module 150 determines whether an event instructing reproduction of the advertisement content has occurred (step 305). Here, the advertisement content selection module 150 may determine whether an event for instructing reproduction of the advertisement content is generated based on event information such as a state of the set top box or a variable input by the user.

If it is determined in step 305 that an event for instructing the reproduction of the advertisement content has occurred, the advertisement content selection module 150 (particularly, the rule engine) determines the advertisement content corresponding to the input variable based on the advertisement content selection rule. Select from the table (step 307).

Thereafter, the advertisement content selection module 150 provides the information of the selected advertisement content (for example, the advertisement content ID) to the content reproduction module 170, and the content reproduction module 170 is provided to the selected advertisement content information. The advertisement content is played based on the step 309.

Thereafter, the advertisement content selection module 150 determines whether the power of the set-top box is turned off (step 311), and if it is determined that the power of the set-top box is not turned off, returns to step 301 to perform subsequent processing steps.

As shown in FIG. 6, in the embodiment of the present invention, since the advertisement content to be played is selected based on the advertisement content selection rule, the changed content selection rule is applied even when the advertisement policy of the content service provider is changed to change the advertisement content selection rule. It can be applied to set-top box quickly without any additional waiting time.

7 to 11 are exemplary views illustrating a process of selecting advertisement content from the advertisement content information table shown in FIG. 5 based on the advertisement content selection rule shown in FIG. 4.

4, 5, and 7 to 11, the advertisement content selection process will be described. First, the rule engine 210 of the advertisement content selection module 150 uses the advertisement content information table shown in FIG. 7 in FIG. 4. The advertisement contents satisfying the rule of the application procedure 1 of the advertisement contents selection rule shown in FIG. 9 are selected.

That is, since the rule of application order 1 of the advertisement content selection rule is to select the advertisement content whose download status is 'complete', the advertisement contents included in the download status field among the advertisement contents included in the advertisement content information table (i.e., , A1001, A1003, A1004, A1005, A1007, A1008, A1009 and A1010 are selected as shown in FIG.

Next, the advertisement content is selected by applying the rule of the application procedure 2 of the advertisement content selection rule to the advertisement contents shown in FIG. 7. That is, the application sequence 2 is to select the advertisement content that is allowed or not allowed to stop the advertisement, so that the corresponding advertisement contents (ie, A1001, A1004, A1007, A1009 and the like) of the advertisement contents shown in FIG. A1010) is selected as shown in FIG.

Subsequently, the advertisement content is selected by applying the rule of the application procedure 3 of the advertisement content selection rule to the advertisement contents shown in FIG. 8. That is, since the application sequence 3 selects the advertisement content whose viewing age is '12' or 'all', the corresponding advertisement contents among the advertisement contents shown in FIG. 8 (ie, A1001, A1004, A1007, A1009 and A1010 are selected as shown in FIG.

Next, the advertisement content is selected by applying the rule of application procedure 4 of the advertisement content selection rule to the advertisement contents shown in FIG. 9. That is, since the application sequence 4 selects advertisement contents whose category is 'Korean movie' or 'all', the corresponding advertisement contents among the advertisement contents illustrated in FIG. 9 (ie, A1001, A1004, A1007, and A1009). ) Is selected as shown in FIG.

Finally, the advertisement content shown in FIG. 10 is applied by selecting the application sequence 5, which is the last application order of the advertisement content selection rule. That is, the application sequence 5 is to select the advertisement content having a play time including the download time '28 seconds', so that the play time is 28 seconds or longer in consideration of the priority among the advertisement contents shown in FIG. Select the content. Finally, the selected advertisement contents A1001 and A1004 are illustrated in FIG. 11.

Although described with reference to the embodiments above, those skilled in the art will understand that the present invention can be variously modified and changed without departing from the spirit and scope of the invention as set forth in the claims below. Could be.

1 is a block diagram showing the configuration of a set-top box according to an embodiment of the present invention.

2 is a conceptual diagram illustrating an operation of an advertisement content selection module shown in FIG. 1.

3 illustrates an example of the input variable illustrated in FIG. 2.

4 illustrates an example of an advertisement content selection rule illustrated in FIG. 2.

FIG. 5 illustrates an example of the advertisement content information table shown in FIG. 2.

6 is a flowchart illustrating a method of playing advertisement content according to an embodiment of the present invention.

7 to 11 are exemplary views illustrating a process of selecting advertisement content from the advertisement content information table shown in FIG. 5 based on the advertisement content selection rule shown in FIG. 4.

<Explanation of symbols for the main parts of the drawings>

110: event management module 130: content download module

150: advertisement content selection module 170: content playback module

190: storage unit

Claims (14)

In the method of playing the advertising content of the set-top box, Receiving an advertisement content selection rule; Providing at least one variable for playing the advertisement content; Selecting advertisement content to be played by applying the provided at least one variable to the advertisement content selection rule; And And playing the selected advertisement content. The method of claim 1, wherein the step of receiving the advertisement content selection rule Downloading a configuration information file of the set top box including the advertisement content selection rule; And Extracting the advertisement content selection rule from the setting information file. The method of claim 1, wherein the step of receiving the advertisement content selection rule Downloading a menu information file of the set top box including the advertisement content selection rule; And Extracting the advertisement content selection rule from the menu information file. The rule of claim 1, wherein the advertisement content selection rule is A selection rule for at least one item among a download state of an advertisement content, whether to stop advertisement of the advertisement content, a viewing age set in the set-top box, a download time of predetermined content selected by the user, and a category of a menu selected by the user; Advertising content playback method characterized in that. The method of claim 1, wherein the at least one variable is And a variable for selecting a advertisement content to be played and a variable for a situation of playing the advertisement content. The method of claim 5, wherein the variable for the situation of playing the advertisement content is The start of viewing of the content, the end of viewing of the content, and whether to stop the advertisement for each of the starting of the viewing of the content and the ending of the viewing of the content. And at least one item of a category and a variable value corresponding to the at least one item. The method of claim 1, wherein the advertisement content playing method And generating an advertisement content information table including information on at least one advertisement content. The method of claim 7, wherein the advertisement content information table is And at least one of a unique number, a play time, a category, a viewing age, whether to stop advertisements, a priority, and a download status of each of the at least one advertisement contents. The method of claim 7, wherein selecting the advertisement content to be played by applying the provided at least one variable to the advertisement content selection rule comprises: And selecting advertisement contents to be played in the advertisement contents information table based on the advertisement contents selection rule. In a set-top box connected to a server via a network, An event management module for providing at least one variable for playing advertisement content; An advertisement content selection module for selecting advertisement content to be played by applying at least one variable provided from the event management module to an advertisement content selection rule; And Set-top box comprising an advertising content playback module for playing the selected advertising content. The method of claim 10, wherein the event management module And a variable for a situation of playing the advertisement content and a variable for selecting the advertisement content to be played to the advertisement content selection module when an event instructing the reproduction of the advertisement content occurs. The method of claim 10, wherein the advertisement content selection module When the advertisement content selection rule is changed, a setting information file including the changed advertisement content rule or a menu information file including the changed advertisement content selection rule is received from the setting information file or the menu information file received and provided from the server. And extracting the advertisement content selection rule and updating the advertisement content selection rule. The method of claim 10, wherein the advertisement content selection module The advertisement content information table includes at least one of a unique number, a playing time, a category, a viewing age, an advertisement discontinuity allowance, a priority, and a download state for each of the at least one advertisement content provided from the server. Set top box. The method of claim 13, wherein the advertisement content selection module And setting the at least one variable provided from the event management module to the advertisement content selection rule to select from the advertisement content information table.
KR1020080015026A 2008-02-19 2008-02-19 Method for playing ad contents and set top box performing the same KR20090089711A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014003851A1 (en) * 2012-06-26 2014-01-03 Wetpaint.Com, Inc. Portfolio optimization for media merchandizing
KR20190133989A (en) * 2018-05-24 2019-12-04 에스케이브로드밴드주식회사 Set top box, and control method thereof

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014003851A1 (en) * 2012-06-26 2014-01-03 Wetpaint.Com, Inc. Portfolio optimization for media merchandizing
US8812608B2 (en) 2012-06-26 2014-08-19 Wetpaint.Com, Inc. Portfolio optimization for media merchandizing
US8977701B2 (en) 2012-06-26 2015-03-10 Wetpaint.Com, Inc. Portfolio optimization for media merchandizing
KR20190133989A (en) * 2018-05-24 2019-12-04 에스케이브로드밴드주식회사 Set top box, and control method thereof

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