KR20090078069A - Advertising method and server using message function of mobile communication terminal and mobile communication terminal therefor - Google Patents

Abstract

An advertisement method and a server using the message function of a mobile communications terminal, and the mobile communications terminal therefor are provided to offer compensation contents and customized information corresponding to advertisement cost according to the use frequency of advertisement contents to advertisement service users, thereby inducing the advertisement service users to subscribe to advertisement services. If a message is received to a mobile communications network from a mobile communications terminal of an originator, it is determined whether advertisement contents are inserted into the message(S202). An advertisement server counts and stores the use frequency of advertisement contents according to each originator and advertisement contents by using originating information(S206). In case an advertising rate exceeds a limit advertisement amount, the mobile radio communications network notifies the mobile communications terminal of the disallowance of advertisement contents use according to the limit of the advertising rate(S210,S214).

Description

Advertising method and server using the message function of the mobile communication terminal and a mobile communication terminal for the same {Advertising Method And Server Using Message Function of Mobile Communication Terminal And Mobile Communication Terminal Therefor}

The present invention relates to an advertisement method and a server using a message function of a mobile communication terminal and a mobile communication terminal therefor. More specifically, the user can insert and send the advertisement content in a message such as SMS or MMS, and provide the user with reward content corresponding to the number of times the advertisement content is used within the limit of the advertisement amount set by the advertiser. The present invention relates to an advertisement method and a server using a message function of a mobile communication terminal such that an advertisement content is automatically inserted according to a user's setting even if the user does not insert the advertisement content in a message, and a mobile communication terminal therefor.

The mobile communication system uses a first generation analog AMPS (Advanced Mobile Phone System) method and a second generation cellular (PCS) / personal communication service (PCS) method. IMT-2000 (International Mobile Telecommunication 2000), a third generation mobile communication system established as a standard, has been commercialized, and a mobile broadband (WiBro: Wireless Broadband Internet), which can provide fast data transfer speeds even at low to medium speeds, has been commercialized. Are on stage.

As mobile communication technology develops, mobile operators and wireless content providers are spurring the development of various services, such as location-based services or mobile game services, that can meet consumer needs.

In addition, as the mobile communication terminal becomes a necessity of the modern man, corporate promotion and product promotion using the mobile communication system are becoming an important factor for determining the profit of the company.

An object of the present invention is to provide a method and an apparatus for providing an advertisement service using a message function such as SMS or MMS, which is essentially provided in a mobile communication terminal.

In order to achieve the above object, the present invention provides an advertisement method using an advertisement server linked to a mobile communication network, wherein (a) when the mobile communication network receives a message from a sender's mobile communication terminal, advertisement content is inserted into the message. Determining whether there is any; (b) when the advertisement content is inserted, transmits outgoing information including a caller information and an advertisement content identifier to the advertisement server, and the advertisement server uses the outgoing information to advertise by the sender and the advertisement content. Counting and storing the number of times of use and determining whether the advertisement fee corresponding to the number of times of use of the advertisement content exceeds the limit advertisement amount set by the advertiser, and notifying the mobile communication network whether the amount of use is exceeded; (c) if the advertising fee exceeds the limit advertising amount, the mobile communication network notifies the mobile communication terminal of the unavailability of the advertising content according to the advertising fee restriction, and deletes the advertising content from the message and transmits it to the called number. ; And (d) transmitting the message to the called number if the advertisement fee does not exceed the limit advertisement amount.

According to another aspect of the present invention, an advertisement method using an advertisement server associated with a mobile communication network includes: (a) when the mobile communication network receives a message from a sender's mobile communication terminal, the advertisement server is included in the message. Transmitting caller information; (b) determining, by the advertisement server, whether the sender has set whether to insert the advertisement content by using the sender information; (c) If it is set to insert, it is determined whether the advertisement fee corresponding to the number of times of use of the advertisement content exceeds the limit advertisement amount set by the advertiser, and if it does not exceed, the advertisement content for each sender and the advertisement content. Counting and storing the number of uses and requesting the mobile communication network to insert the advertisement contents into the message; And (d) the mobile communication network inserting the advertisement content into the message and transmitting the message to the called party number.

Another object of the present invention is to provide an advertisement method using an advertisement server linked to a mobile communication network. (A) When the mobile communication network receives a message from a sender's mobile terminal, caller information and advertisement content are inserted; Transmitting outgoing information including an advertisement content identifier for identifying a type to the advertisement server; (b) the advertisement server determining whether the advertisement content is inserted into the message using the advertisement content identifier; (c) If inserted, counts and stores the number of times the advertisement contents are used by the sender and the advertisement contents, and compares whether the advertisement fee corresponding to the number of the advertisement contents usage exceeds the limit advertisement amount set by the advertiser. Notifying the mobile communication network; (d) The mobile communication network, when the advertising fee exceeds the limit advertising amount, notifies the mobile communication terminal of the unavailable advertising content in accordance with the advertising fee restrictions, deletes the advertising content from the message and transmits it to the called number. step; And (e) transmitting the message to the called number when the advertisement fee does not exceed the limit advertisement amount.

In another aspect, the present invention, in the advertising server for providing an advertisement using the message function of the mobile communication terminal, the communication with the mobile communication network, the sender included in the message transmitted from the sender's mobile communication terminal A communication interface unit receiving an advertisement content identifier indicating whether or not to insert information and advertisement content from the mobile communication network; A first controller which determines whether the advertisement content is inserted into the message using the advertisement content identifier; When the advertisement content is inserted into the message, the number of times the advertisement content is stored and stored by the sender and the advertisement content is stored, and whether the advertisement fee corresponding to the number of the advertisement content usage exceeds the limit advertisement amount set by the advertiser. Notify the mobile communication network, if not exceeded, request the mobile communication network to transmit the message with the advertisement content inserted to a called number; if exceeded, notify the mobile communication terminal of the unavailability of the advertising content due to the advertising fee restriction and the message A second control unit for requesting the mobile communication network to delete the advertisement content and transmit it to the called number; A customer management database for classifying and storing subscriber information and the number of times of use of advertisement contents by subscriber and advertisement contents; And an advertisement contents database for classifying and storing advertisement contents, advertisement charges of advertisement contents, and limit advertisement amounts for each advertiser, by using a message function of a mobile communication terminal.

Another object of the present invention is to provide a mobile communication terminal having an automatic advertisement content insertion function, comprising: a key input unit for receiving a key signal; A display unit which displays the key signal and an operation state of the mobile communication terminal; A memory unit for storing the advertisement content downloaded from the advertisement server; A content selection module providing an interface for selecting advertisement content to be inserted into a message; An environment setting module for providing an interface for setting an automatic insertion function of the advertisement content; And inserting the advertisement content selected by the user using the content selection module into the message, and determining whether the automatic insertion function is set when the user does not select the advertisement content. It provides a mobile terminal with an automatic content insertion function, characterized in that it comprises a content insertion module for automatically inserting into the message.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function is obvious to those skilled in the art or may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a diagram illustrating an overall system configuration for providing an advertisement by using a message function of a mobile communication terminal according to an embodiment of the present invention.

The mobile communication terminal 110 is a terminal having a SMS or MMS creation function in addition to a voice call and capable of data communication through an Internet connection. The mobile communication terminal 110 may include a personal digital assistant (PDA), a cellular phone, a personal communication service (PCS) phone, It can include various wireless communication terminals such as hand-held PC, global system for mobile (GSM) phone, wideband CDMA (WCDMA) phone, CDMA-2000 phone, Wibro phone and Mobile Broadband System (MBS) phone. have.

The mobile communication network 120 is a communication network for providing a communication service between mobile communication terminals or between a mobile communication terminal and a wired terminal. A connection to a wireless Internet such as CDMA2000 network, 1x EV-DO network, GSM network, WCDMA network, Wibro network, etc. This means every possible mesh. When implemented with a CDMA2000 network, the mobile communication network 120 controls a base station transmitter, a base station transmitter, and a base station transmitter that performs radio signal transmission and reception, and a base station controller and subscriber to perform allocation and release of a wireless channel. MSC that performs incoming and outgoing call processing and interworking with other networks, SMSC (Short Message Service Center) to provide short message service, MMSC (Multimedia Message) to provide multimedia message service Service center) and PSDN / IWF which provides an interface for connecting a mobile communication network and a packet data network to transmit and receive packet data.

The advertisement server 130 is linked with the mobile communication network 120, stores various advertisement contents for each advertiser, downloads them to the mobile communication terminal 110, and provides an advertisement service using the message function of the mobile communication terminal. As a server for doing so, the function and configuration of the advertisement server will be described with reference to FIG. 6.

Hereinafter, the advertisement method through such a system configuration will be described in various embodiments.

2 is a flowchart illustrating an advertisement method using a message function of a mobile communication terminal according to a first embodiment of the present invention.

Using the sender's own mobile communication terminal 110 to create an SMS, MMS or mail (hereinafter referred to as "message" in the detailed description of the invention and claims), and then send the message received One mobile communication network 120 determines whether advertisement content is inserted into the received message (S202). Herein, the advertisement content means a company symbol, a product logo, an image, or the like, and further means a text or an emoticon in which the advertisement text is written.

As an example for the mobile communication network 120 to determine whether the advertisement content is inserted into the message, the message may include an advertisement content identifier for identifying whether the advertisement content is inserted or the type of the advertisement content. For example, the first digit " 1 " in 10100 may indicate whether the advertisement content is inserted and the advertisement content identifier may be configured to indicate the type of the next "0100" advertisement content.

If it is determined in S102 that the advertisement content is inserted, the mobile communication network 120 transmits the calling information including the advertisement content identifier and the sender information to the advertisement server 130 (S204).

The advertisement server 130 receiving the calling information counts and stores the number of times the caller uses the advertisement content for each caller and for each advertisement content (S206), and the advertisement fee calculated according to the use number of the advertisement content is set by the advertiser. It is determined whether the amount is exceeded and notified to the mobile communication network 120 (S208).

The mobile communication network 120 transmits a message containing the advertisement content received from the mobile communication terminal 110 to the called number if the advertising fee according to the number of times the caller uses the advertising content does not exceed the limit set by the advertiser. (S212).

However, when the advertising fee according to the number of times the caller uses the advertising content exceeds the limit set by the advertiser, the caller's mobile terminal 110 is notified that the advertising content cannot be used in accordance with the limitation of the advertising fee (S214). The advertisement content is deleted from the message and transmitted to the called number (S216).

However, before transmitting to the called number in S216, the mobile communication terminal 110 inquires whether or not to delete the advertising content and transmit the message, and deletes the advertising content from the message only when receiving a sending permission signal to the called number. Sender, or otherwise configure the sender not to send the message, thereby giving the sender a choice.

3 is a flowchart illustrating an advertisement method using a message function of a mobile communication terminal according to another embodiment of the present invention.

If the above-described first embodiment is for the case where the mobile communication terminal 110 can insert the advertisement content into the message, the second embodiment can be applied when the mobile communication terminal 110 does not have the advertisement content function. have.

When the mobile communication network 120 receives the message from the mobile communication terminal 110, it transmits the caller information included in the message to the advertising server 130 (S302). Of course, the advertisement service subscriber list may be databased in the mobile communication network 120, and the sender information may be configured to be transmitted to the advertisement server 130 only for callers subscribed to the advertisement service.

The advertisement server 130 which has received the caller information from the mobile communication network 120 determines whether the caller has set to insert the advertisement content into the message using the caller information (S304, S306), and is not set to insert. In this case, the mobile communication network 120 requests to transmit the message to the called number (S308), and the mobile communication network 120 receiving the request for transmission transmits the message to the called number (S310).

However, when the sender is set to insert the advertising content in the message, it is determined whether the advertising fee according to the number of times the caller uses the advertising content exceeds the limit set by the advertiser (S312). Counting and storing the number of times the caller uses the advertisement content for each advertisement content (S314), and requests the mobile communication network 120 to insert the advertisement content into the message (S316). In this case, the mobile communication network may be configured to request the insertion of the advertisement content only when the message capacity when the advertisement content is inserted does not exceed the allowable capacity. In addition, different types of advertisement contents to be inserted for each time zone may be requested. In this case, the advertisement content to be inserted may be randomly selected, or may be set by the sender accessing the advertisement server 130.

The mobile communication network 120 that has been requested to insert the advertisement content inserts the corresponding advertisement content and transmits it to the called number (S318).

On the other hand, if it is determined in S312 that the advertising fee according to the number of times the caller uses the advertising content exceeds the limit set by the advertiser, the mobile communication network 120 is notified of this, and the mobile communication network 120 transmits the advertising fee to the mobile terminal 110. In accordance with the restriction, the advertisement content may be notified that the content is not available, and a message may be further included to transmit a message to which the advertisement content is not inserted to the called party number. This is to allow the sender to access the advertisement server 130 and change the advertisement content to be inserted into the message.

4 and 5 are flowcharts illustrating an advertisement method using a message function of a mobile communication terminal according to a third embodiment of the present invention.

The third embodiment is an embodiment for integrating and implementing the first and second embodiments.

When the mobile communication network 120 receives the message from the mobile communication terminal 110, it transmits the transmission information (including the caller information and the advertising content identifier) included in the message to the advertising server 130 (S402). Of course, as in the second embodiment, the caller may first check whether the caller subscribes to the advertisement service, and transmit the caller information to the advertisement server 130 only when the caller subscribes.

The advertisement server 130 receiving the origination information determines whether the advertisement content is inserted into the message using the advertisement content identifier (S404).

When the advertisement content is inserted, S406 to S412 are performed. Since S406 to S412 are the same as S206 to S216 described with reference to FIG. 2, the description thereof will be omitted.

As a result of the determination in S404, when the advertisement content is not inserted, S504 to S518 of FIG. 5 are performed. S504 to S518 are the same as S304 to S318 of FIG. 3, and thus description thereof is omitted.

In each of the above embodiments, the advertisement fee according to the use of the advertisement content may be set differently for each advertisement content. For example, in the case where the advertisement content is a logo or an image of a product and a simple text, the advertiser may set an advertisement fee according to the use of the advertisement content according to the case of an emoticon, or differentially set according to the type of the product. There will be.

In addition, the advertisement fee according to the use of the advertisement content is cumulatively aggregated for each sender, and may provide a reward content corresponding to the accumulated advertisement fee, thereby inducing subscription to an advertisement service. The reward content may be provided in various ways, such as discounting communication charges in proportion to the accumulated advertising charges, using SMS for a certain number of times per month (for example, 50), providing cyber money, and gift vouchers. Can be.

In addition, the advertisement server may analyze the number of times of use of the advertisement content by caller or age and provide customized information (eg, company information, product information, discount information on a product, etc.) to the caller's mobile terminal.

6 is a block diagram illustrating a configuration of an advertisement server for providing an advertisement using a message function of a mobile communication terminal according to an embodiment of the present invention.

The advertisement server 130 according to the embodiment of the present invention includes a communication interface unit 602, a first controller 604, a second controller 606, a reward content provider 608, and a personalized information provider 610. , A customer management database 612, an advertisement content database 614, an operator interface 616, and the like.

The communication interface unit 602 communicates with a mobile communication network, and transmits an advertisement identifier indicating whether or not to insert caller information and advertisement content included in a message transmitted from the sender's mobile communication terminal 110 to the mobile communication network 120. ) Is received from the first control unit 602 and the second control unit 604 to be transmitted.

In addition, the sender or advertiser provides a communication interface for wired and wireless Internet access between his mobile terminal or a wired terminal (eg, a personal computer) and the advertisement server, so that the sender can access the advertisement server to download advertisement content or transmit a message. Advertisement content insertion can be set, and advertisers can upload advertisement content, set an advertisement fee for each advertisement content, and set a limit advertisement amount.

The first controller 604 determines whether the advertisement content is inserted into the message using the advertisement content identifier received from the communication interface 602.

The second control unit 606 receives the result of whether the advertisement content is inserted from the first control unit, and when inserted, the customer management database 612 by counting the number of times the caller uses the advertisement content for each sender / advertisement content. And store the information, and determine whether the advertisement fee according to the number of times the caller uses the advertisement content exceeds the limit advertisement amount set by the advertiser, and transmits it to the mobile communication network 120. In this case, if the message is not exceeded, the mobile communication network 120 is requested to transmit the message to the called number. If the message is exceeded, the mobile communication terminal 110 notifies the mobile terminal 110 that the advertising content cannot be used in accordance with the advertisement fee limit. Requests the mobile communication network 120 to delete the advertisement content and transmit it to the called number. In this case, after deleting the advertisement content from the message and asking the sender whether to send the message or not, the mobile communication network 120 may request the sender to process the transmission to the called number depending on whether the sender returns the message from the mobile communication terminal 110. .

In addition, when the advertisement content is not inserted into the message transmitted by the mobile communication terminal 110, the second controller 606 sets whether the sender inserts the advertisement content using the customer management database 612. If it is set to insert, if it is set to insert, it is determined whether the advertisement fee according to the number of use of the advertisement content of the sender exceeds the limit amount set by the advertiser. Update to store in the customer management database 612, and requests the mobile communication network 120 to insert the advertising content in the message. If the advertising fee according to the number of times the caller uses the advertising content exceeds the limit set by the advertiser, the mobile communication terminal 110 notifies the use of the advertising content and transmits a message to the called number. 120).

In addition, the second control unit 606 may be configured to request the insertion of the advertisement content to the mobile communication network 120 only when the message capacity when the advertisement content is inserted exceeds the message allowable capacity. In addition, when the second control unit 606 requests the mobile communication network 120 to insert the advertisement content, the second control unit 606 may request a different type of advertisement content to be inserted for each time zone.

The customer management database 612 classifies and stores subscriber information including setting information on the subscriber's mobile communication terminal number, age, and whether advertisement content is automatically inserted, and the number of times of use per advertisement content.

The advertisement content database 614 classifies and stores the advertisement content, the advertisement fee of the advertisement content, and the limit advertisement amount for each advertiser.

The operator interface 616 provides a user interface for allowing an administrator of the advertisement server 130 to manage and operate the advertisement server 130.

The advertisement server 130 may further include a reward content providing unit 608 and a personalized information providing unit 610.

The reward content providing unit 608 accumulates the advertising charges according to the caller's use of the advertising content, and provides the sender with the reward content corresponding to the accumulated advertising charges. For example, when the reward content is a mobile communication fee discount, the cumulative advertising charges of the sender are transmitted to the billing server of the mobile communication network, so that the communication charges can be deducted in proportion to the accumulated advertising charges.

The personalized information providing unit 610 analyzes the number of times the advertisement content is used by the sender or the age by using the information stored in the customer management database and provides the personalized information to the subscriber's mobile communication terminal.

In the above, when the mobile communication network receives the message from the mobile communication terminal, the sender information or the advertisement content identifier included in the message is transmitted to the advertisement server, and the mobile communication network inserts or deletes the advertisement content according to the response from the advertisement server and transmits it to the called number. It was described as. However, the mobile communication network may transmit the message itself to the advertisement server, and insert or delete the advertisement content from the advertisement server to transmit the called number through the mobile communication network, which is only a simple difference in the implementation of the system. It will be called configuration.

7 is a block diagram schematically illustrating a mobile communication terminal having an automatic advertisement content insertion function according to an embodiment of the present invention.

According to an embodiment of the present invention, a mobile communication terminal includes a key input unit 702 for receiving a key signal from a user, an LCD corresponding to a function corresponding to the key signal received from the user, and an operation state of the mobile communication terminal. Display unit 704, a memory unit 706 storing advertisement content downloaded from the advertisement server, a content selection module 708, an environment setting module 710, a content insertion module 712, and a capacity determination. Module 714 or the like.

The content selection module 708 provides an interface for advertisement content selection so that a user can insert advertisement content for insertion into a message.

The configuration module 710 may include an advertisement content auto insertion function in which advertisement content is automatically inserted every time a message is sent, even if a user does not select the advertisement content using the content selection module 708 when the message is created and transmitted. Provides a user interface for configuration. In addition, the environment setting module 710 may have a function for setting advertisement content to be automatically inserted for each time zone.

The content insertion module 712 inserts the advertisement content selected by the user using the content selection module 708 into the message. In addition, when the user does not select the advertisement content, it checks whether the automatic advertisement content insertion function is set, and if so, performs the function of automatically inserting the advertisement content into the message.

Also, the capacity determining module 714 determines whether the message capacity when the advertisement content is inserted into the message written by the user exceeds a message allowable capacity and displays on the display that the advertisement content cannot be used. It may further include.

According to the embodiment of the present invention as described above, by providing the compensation content and personalized information corresponding to the advertising fee according to the number of times the use of the advertising content to the advertising service users, induces the advertising service subscription to contribute significantly to the company and product promotion In addition, the advertisers can prevent users from spending more than necessary for the advertisement by allowing the users to use the advertisement contents only within the limit that does not exceed the amount set by the advertiser.

In addition, if the advertising charges for the use of the advertising content of the sender exceeds the limit set by the advertiser, the caller is notified so that the caller can use other advertising contents, and the advertisement content automatic insertion function is provided to use the advertising service. There is an effect that can facilitate the convenience of the caller.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a diagram showing an overall system configuration for providing an advertisement using a message function of a mobile communication terminal according to an embodiment of the present invention;

2 is a flowchart illustrating an advertisement method using a message function of a mobile communication terminal according to a first embodiment of the present invention;

3 is a flowchart illustrating an advertisement method using a message function of a mobile communication terminal according to another embodiment of the present invention;

4 and 5 are flowcharts illustrating an advertisement method using a message function of a mobile communication terminal according to a third embodiment of the present invention;

6 is a block diagram showing a configuration of an advertisement server for providing an advertisement using a message function of a mobile communication terminal according to an embodiment of the present invention;

7 is a block diagram schematically illustrating a mobile communication terminal having an automatic advertisement content insertion function according to an embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: mobile communication terminal 120: mobile communication network

130: ad server

Claims (21)

In the advertising method using an ad server associated with a mobile communication network, (a) if the mobile communication network receives a message from the sender's mobile terminal, determining whether advertisement content is inserted into the message; (b) when the advertisement content is inserted, transmits outgoing information including a caller information and an advertisement content identifier to the advertisement server, and the advertisement server uses the outgoing information to advertise by the sender and the advertisement content. Counting and storing the number of times of use and determining whether the advertisement fee corresponding to the number of times of use of the advertisement content exceeds the limit advertisement amount set by the advertiser, and notifying the mobile communication network whether the amount of use is exceeded; (c) if the advertising fee exceeds the limit advertising amount, the mobile communication network notifies the mobile communication terminal of the unavailability of the advertising content according to the advertising fee restriction, and deletes the advertising content from the message and transmits it to the called number. ; And (d) sending the message to the called number if the advertising fee does not exceed the limit. Advertising method using a message function of the mobile communication terminal comprising a. The method of claim 1, In the step (c), (c1) informing the mobile communication terminal of whether to delete and send the advertisement contents upon notification of the unavailable advertisement contents; And (c2) upon receiving the permission signal to send from the mobile terminal, deleting the advertisement content from the message and transmitting it to the called number; Advertising method using a message function of the mobile communication terminal comprising a. In the advertising method using an ad server associated with a mobile communication network, (a) when the mobile communication network receives a message from the sender's mobile terminal, transmitting caller information included in the message to the advertisement server; (b) determining, by the advertisement server, whether the sender has set whether to insert the advertisement content by using the sender information; (c) If it is set to insert, it is determined whether the advertisement fee corresponding to the number of times of use of the advertisement content exceeds the limit advertisement amount set by the advertiser, and if it does not exceed, the advertisement content for each sender and the advertisement content. Counting and storing the number of uses and requesting the mobile communication network to insert the advertisement contents into the message; And (d) the mobile communication network inserting the advertisement content into the message and transmitting the called content to the called number; Advertising method using a message function of the mobile communication terminal comprising a. The method of claim 3, wherein (e) when the mobile communication network receives a notification from the advertisement server that the advertisement fee exceeds the limit advertisement amount, notifying the mobile communication terminal that the advertisement content cannot be used, and transmitting the message to the called number. Advertising method using a message function of the mobile communication terminal comprising a. The method of claim 3, wherein In the step (c), And determining that the capacity of the message when inserting the advertisement content exceeds an allowable capacity and requests insertion of the advertisement content only when the message content does not exceed the allowable capacity. The method of claim 3, wherein In step (c), when the mobile communication network requests the insertion of the advertisement content, the advertisement method using the message function of the mobile communication terminal, characterized in that the type of the advertisement content to be inserted for each time zone. The method according to claim 1 or 3, The advertising fee is an advertisement method using a message function of a mobile communication terminal, characterized in that it is set differentially according to the type of the advertising content. The method according to claim 1 or 3, (e) the advertisement server accumulating and storing the advertisement fee according to the use of the advertisement content for each sender, and providing reward content corresponding to the accumulated advertisement fee to the sender. Advertising method using a message function of the mobile communication terminal comprising a. The method according to claim 1 or 3, (x) the advertisement server analyzing the number of times the advertisement content is used by the sender or age to provide personalized information to the mobile communication terminal of the sender; Advertising method using a message function of the mobile communication terminal comprising a. In the advertising method using an ad server associated with a mobile communication network, (a) when the mobile communication network receives a message from the sender's mobile communication terminal, transmitting outgoing information including the caller information and an advertisement content identifier for identifying whether the advertisement content is inserted and the type thereof, to the advertisement server; (b) the advertisement server determining whether the advertisement content is inserted into the message using the advertisement content identifier; (c) If inserted, counts and stores the number of times the advertisement contents are used by the sender and the advertisement contents, and compares whether the advertisement fee corresponding to the number of the advertisement contents usage exceeds the limit advertisement amount set by the advertiser. Notifying the mobile communication network; (d) The mobile communication network, when the advertising fee exceeds the limit advertising amount, notifies the mobile communication terminal of the unavailable advertising content in accordance with the advertising fee restrictions, deletes the advertising content from the message and transmits it to the called number. step; And (e) sending the message to the called number if the advertising fee does not exceed the limit. Advertising method using a message function of the mobile communication terminal comprising a. The method of claim 10, As a result of the determination in step (b), if the advertisement content is not inserted into the message, (f) the advertisement server determining whether the sender has set whether to insert advertisement content by using the sender information; (g) if it is set to insert, determine whether the advertising fee exceeds the limit, and if not, count and store the number of times the advertisement content is used by the sender and the advertisement content, and the mobile communication network Requesting to insert the advertisement content into the message; And (h) the mobile communication network inserting the advertisement content into the message and transmitting the message to the called number; Advertising method using a message function of the mobile communication terminal comprising a. The method of claim 11, (i) when the mobile communication network receives a notification from the advertisement server that the advertisement fee exceeds the limit advertisement amount, notifying the mobile communication terminal that the advertisement content cannot be used, and transmitting the message to the called number; Advertising method using a message function of the mobile communication terminal comprising a. An advertisement server for providing an advertisement using a message function of a mobile communication terminal, A communication interface configured to perform communication with a mobile communication network and to receive caller information included in a message transmitted from a mobile communication terminal of an originator, and an advertisement content identifier indicating whether or not an advertisement content is inserted from the mobile communication network; A first controller which determines whether the advertisement content is inserted into the message using the advertisement content identifier; When the advertisement content is inserted into the message, the number of times the advertisement content is used for each sender and the advertisement content is stored and counted. Notify the mobile communication network, if not exceeded, request the mobile communication network to transmit the message with the advertisement content inserted to a called number; if exceeded, notify the mobile communication terminal of the unavailability of the advertising content due to the advertising fee restriction and the message A second control unit for requesting the mobile communication network to delete the advertisement content and transmit it to the called number; A customer management database for classifying and storing subscriber information and the number of times of use of advertisement contents by subscriber and advertisement contents; And Ad content database that stores classified advertisement content, advertisement fee of advertisement content, limit advertisement amount by advertiser Ad server for providing an advertisement using the message function of the mobile communication terminal comprising a. The method of claim 13, If the advertisement content is not inserted into the message, the second controller determines whether the sender has set whether to insert the advertisement content, and if the advertisement is set to insert, does the advertisement fee exceed the limit advertising amount? If not determined to exceed the request to update the number of times the use of the advertising content for each caller and the advertising content and request the mobile communication network to insert the advertising content in the message using the message function of the mobile communication terminal Ad server for providing advertisements. The method of claim 14, The second control unit, when the advertising fee exceeds the limit advertising amount, notifying the mobile communication terminal of the unavailability of the advertising content, and requests the mobile communication network to transmit the message to the called number. Ad server for providing an advertisement using the message function of the mobile communication terminal. The method of claim 14, The second controller, when requesting the insertion of the advertisement content to the mobile communication network, the advertisement for providing an advertisement using the message function of the mobile communication terminal, characterized in that for changing the type of the advertisement content to be inserted for each time period server. The method according to claim 13 or 14, The ad server, Compensation content providing unit for accumulating and storing the advertising charges according to the use of the advertising content for each sender, and provides the content with compensation content corresponding to the cumulative advertising charges to the sender Ad server for providing an advertisement using the message function of the mobile communication terminal comprising a. The method according to claim 13 or 14, The ad server, Personalized information providing unit for providing the personalized information to the caller's mobile terminal by analyzing the frequency of use of the advertising content by the caller or age Ad server for providing an advertisement using the message function of the mobile communication terminal comprising a. A mobile communication terminal having an automatic insertion function of advertisement contents, A key input unit for receiving a key signal; A display unit which displays the key signal and an operation state of the mobile communication terminal; A memory unit for storing the advertisement content downloaded from the advertisement server; A content selection module providing an interface for selecting advertisement content to be inserted into a message; An environment setting module for providing an interface for setting an automatic insertion function of the advertisement content; And The advertisement content selected by the user using the content selection module is inserted into the message. When the user does not select the advertisement content, it is determined whether the automatic insertion function is set. Content insertion module that automatically inserts into a message A mobile communication terminal having an automatic advertisement content insertion function comprising a. The method of claim 19, The environment setting module is a mobile communication terminal having a function of automatically inserting advertisement content, characterized in that it provides a function for automatically setting the advertisement content to be inserted at each time zone. The method of claim 19, The mobile communication terminal, The capacity determination module determines whether the message capacity at the time of insertion of the advertisement content exceeds an allowable capacity, and displays on the display unit that the advertisement content cannot be inserted if exceeded. A mobile communication terminal having an automatic advertisement content insertion function comprising a.

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