KR20090052639A - Application method of virtual reality using the 3d background screen and direct advertisement - Google Patents

Abstract

The present invention implements a 3D virtual reality desktop through a 3D virtual reality engine, to make the OS-level 2D environment to a 3D environment and to provide the icon (existing items, detailed product information, usage, etc.) and the existing products, By redeploying users to their own preferences and creating their own unique and unique environments, they aim to create a higher level of computing environment that is more effective, lively and fun.

According to the present invention for realizing this, the computer user accesses the Internet network, downloads a 3D virtual reality engine program for constructing a 3D environment, and proceeds to create or select a character, which is another expression of himself, and then the service provider If you receive ID authentication through the registration process on the operating site, you can download items and information that can reconfigure the environment, and newly updated data from the icon DB to select the item that matches your preferences. After redeployment, you will use business and solutionware (working with words, graphics, etc.)

In this case, the Internet connection between the user and the service provider is determined in advance or determined by the user. In principle, the user is disconnected from the Internet communication network at the same time as downloading the newly updated data. This is a recent breakthrough in the Internet, which protects users from flooding information and gives them the uniqueness of items offered by choice. Advertisers have the exclusive right to advertise their own items (goods) offline. By acquiring, effectively approaching consumer-oriented advertising, renewing the awareness of advertisers, and realizing a coexisting and coexisting consumer life environment, it can derive direct auctions (direct purchase and consumer life) from the Internet access caused by natural consumer demand.

Virtual Reality Wallpaper, 3D Wallpaper, Standby Wallpaper, Game Connection Wallpaper, Active Advertising, Offline Advertising, Consumer Focused Advertising, Direct Auction

Description

Application method of Virtual Reality using the 3D background screen and Direct Advertisement}

The present invention provides a computer user's OS-level 2D desktop, by providing a service provider with a 3D virtual reality engine program and a realistic 3D desktop, along with the character, to build a user's own environment, which provides The effect of simulating and using virtual reality makes the computing environment to the next level. The icon provided by the advertiser provides the correct understanding and useful information about the product. It relates to a method of creating and using a helpful environment and a marketing method leading to direct auction e-commerce through off- and on-line advertising using the benefits.

Although the development of computer hardware and services in the last decade has surpassed 100 times or even 1000 times, the general user's computer environment has been able to use the 3D environment since the release of the GUI-based MS Windows. In spite of the development of many programs, many of the results produced from them have only meaning as a source of diversified expressive powers and still remain at two-dimensional level due to the inherent limitations expressed in 2D still shots. In addition, most of these backgrounds and intentions have been handed down from movies, arts, and games, and it is reasonable to assume that nothing is produced for the OS desktop itself.

In the recently released version of Windows Vista, a video scene from the Dream Scene was shown. In addition, yodm3D, Looking Grass, and a 3D desktop, which appears to have been applied to the physics engine, are being introduced. It is produced by the traversing technique on the screen, or by providing a certain phase difference according to the position and shape of the object in a fixed field of view. It is not a desktop that embodies 3D environment, and it is a limited form that expresses files recognized in three-dimensional form by classification method according to extension in environment of relevant OS (Windows, Linux, etc.) or the background of future OS level. It must be a foreseeable change in the picture.

Until recently, it was used for business (cad design, graphic design, simulation, etc.), education (internet, word, presentation, etc.), games and dividing the purpose of selecting computers.

As the concept of three-dimensional space was introduced into the game and combined with the Internet, mud games (MUD, Multi-User Dungeon) combined with role-playing (MORPG), Massive Multiplayer Online It has been developed in the form of role playing game, which is a game engine (a collection of software libraries or modules that can easily use development know-how, technology, and hardware API usage), graphics card, and GPU performance. This is a quantum leap in development. It is now an environment that can satisfy any user with a computer that digests recently released games.

Advertisements have appeared in some on-line three-dimensional mud games using computer networks due to the improvement of the surrounding environment, but such an unrealistic virtual space environment through the Internet is required for the user's necessary work (word, accelerator). There is a limitation that it is not possible to carry out tasks such as work through the Internet at the same time, and even when simultaneous operation is possible, it has become a social problem such as overloading the Internet network and disturbing work. There is no program that provides a 3D environment by reconstructing the scene into a 3D environment.

It takes a lot of time and effort to create a 2D background wallpaper that I think is okay, and for better results you need a bit of expertise to use programs like Photoshop and Illustration. Freedom of expression is limited and expecting results from users in a 3D environment that requires more time and effort than 2D is probably impossible. Therefore, by introducing advertising marketing techniques as a way to get what the user wants, producers and service providers who create 3D desktops and necessary tools and icons can analyze the needs of consumers and increase the awareness of their products. It attracts advertisements and promotions from (advertisers) and provides high quality services to users as well as 3D desktops and tools.

The present invention is provided in the form of an iconized item used by the OS (products, images, etc. provided by the advertiser (including the store company), the service provider on the three-dimensional desktop provided as a virtual reality, among the items provided by the user's favorite products) By selecting items and rearranging and configuring the OS desktop, the user's own environment is created and the effect of simulating virtual reality is to create a fun and efficient one-dimensional computing environment and consumer life. do.

More specifically, the present invention is a basic condition in which humans live, there is a formula, a state, and as a part that has been differentiated and derived, there is a computer, a monitor, a desk, a chair, a bookshelf, a bookshelf, and a wall is looked around. There are wall clocks, picture frames, calendars, windows and doors to the outside, next to a few flower pots and a cup of coffee and a piece of cookies from the vending machine. All of these items are made by the manufacturer, and there are sellers who sell them as products, and sometimes they are frustrated or embarrassed by not knowing the manufacturer, seller, and after-sales phone number.

In addition, some of the more complex configurations, such as computers, were more difficult because the manufacturers and sellers were different for each component (mainboard, VGA card, CPU, hard disk, DVD, modem, and various peripherals). .... have a close relationship with our lives, download images and items representing existing goods, goods, and products that we encounter in our daily lives provided by our service providers. You can choose what you like,

Use the management DB to record the information of the corresponding products (manufacturer, seller, date of purchase, user, management, usage notes, A / S contact, A / S history, etc.) for the selected item. By exchanging and providing useful information (specification, material, features, purchase tips, care contents, management and common sense, etc.) of the item product, it promotes effective advertising and replaces users on the 3D desktop. The effect is to simulate through a character (user).

What is important here is that everything provided by the service provider is always kept offline, and the <Connect to the Internet + Shortcut> function is executed only through the items (icons) according to the user's preference and access request. Direct auction service is provided by accessing or moving to a bulletin board or e-commerce space set by the advertiser.

3D desktop must be implemented as an essential requirement for achieving the object of the present invention. In other words, a 3D virtual reality engine program loads and parses a 3D mesh file created by CAD, etc., into a memory to designate a specified texture. (Materials, Patterns, Textures, and Colors) can be found in a file, render a surface created with 3D mesh, and pass the information to the viewer. It waits while tracking the movement of vision (before, after, left, right, up and down) resulting from the movement.If other event (selection by mouse click) occurs, it performs the corresponding event and returns to the original position. Is to repeat the process.

As we saw earlier, 3D VR engine programs and game engines interpret 3D mesh files and express them in three dimensions, which can be built on their own or have been developing games (Cry, Unreal). Buy commercial engines made by UnReal, GameBryo, RenderWare Graphics, Havok Physics, Jupiter EX, G-Blender, After extracting and adding functions, they are developed through optimization.

The problem is that even a proper 2D picture takes a lot of time and effort. When applying the 3D environment, more time and effort is required. In order to generate revenue sources for producers and service providers, the present invention introduces advertising marketing and e-commerce. do. Server system (user information and mileage management DB, 3D geographic information, texture DB, blog DB, club DB, library DB, game DB, mail server) and product information of service providers connected to many user computers and Internet networks The bulletin board DB, advertisement DB (linked with the e-commerce server system, if necessary) and the advertiser's terminal are provided in correlation with each other.

Installation phase of the program: The user downloads the 3D virtual reality engine program and materials (natural environment maps, textures, characters and items, and necessary contents) distributed through the Internet or the service provider's library, and initializes them on their own computers. Installing, setting the resolution, sound, screen saver, update interval of new information, setting the appearance of the character on their behalf, and relocating the initial item (icon) through [User Preferences],

Use stage: user performs his work (word, design, application program, etc.) on 3D desktop and through knowledge activity services (blog, club, bulletin board, mail access, mission, etc.) provided by service provider Using the earned mileage, expand the space used, purchase, arrange and arrange necessary items (icons) as user mileage,

Advertisement and information exchange stage: the user visits the Direct Auction through the item (icon) on the 3D desktop, obtains detailed information about the product and the reputation of the consumer, decides the purchase, and conducts an electronic commerce transaction,

Utilization stage: It is divided into shopping stage at mileage market by using the acquired mileage more than the amount set by the service provider.It is linked with the internet only by the reserved setting and access request of [User preference] approved by the user in advance. It is a direct auction program that provides a 3D virtual reality desktop, which always operates to update the latest programs, information and data, and when the work is completed, the Internet cuts itself off and maintains the off-line situation.

As described above, the 3D virtual reality desktop of the present invention provides a user with a higher level of computing environment and a useful self-management program, and an iconized item having a symbolic characteristic represented by a product or an image representing an advertiser. By simulating and getting close to the user, familiarity with the product, and understanding, and providing basic information off-line can aim exclusive advertising effect, and provide detailed information of the product on-line connected to and By providing a method and system that can get a second advertisement opportunity and connect to an e-commerce space, it provides a 3D virtual reality desktop that is beneficial to users, service providers, advertisers, and more. It is expected to create an environment.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration and flow chart of the entire system of the present invention. The main server and the attached server which are constructed by the service provider and the correlation between the user 1, the service provider 2, the advertiser, and the shop 3 are constructed. It shows the flow of information through the schematic configuration of the database (DB),

When the user 1 downloads the 3D virtual reality engine program provided by the service provider 2 and starts it for the first time, the newly updated program, environment components, and items (icons) are downloaded in the meantime. ] To match your computer environment, connect to the server of the service provider (2) through the process of user registration (ID, password, etc.), if you get membership, you get basic mileage with the provided service .

After booting, the user (1) receives a login (ID and password), and the 3D virtual reality engine program provided by the service provider (2) provides a system hook (Hooking) at the time when the OS desktop is loaded. The user configuration storage unit DB, which resides in memory through the method and contains information for initializing the 3D virtual reality engine as in the contents of the 3D virtual reality engine mounted on the user computer of FIG. From (U1), read out the relocation information of the item containing the item size, installation reference position, installation angle, occupied area, used area, etc., updated from the terrain, natural environment, building configuration information, and owned item information necessary for the screen configuration. After going through the screen initialization process (U2), which creates a mapping table to track the user's dynamic field of view, the user can create and set [User Configuration]. By accessing the server of the service provider 2 through the internet as per the permission, the program, information, data, mileage, mail, blog, and club DB 4 needed by the user 1 themselves can be added and changed in real time. It downloads only the hash table that captures the information and performs a very short recursive connection process that disconnects from the Internet.

The engine control unit U3, which is a kernel of the 3D engine, outputs the 3D wallpaper and hash table information initialized by the screen output control unit U7 to the screen, as shown in the flowcharts of FIGS. 3A and 3B. By completing the initialization process 15, an example situation such as a partial screen corresponding to 15 of FIG. 4 is completed, and a reserved command is executed from [User Preferences], or a standby state is received from the user 1 command. It will be maintained, and will establish and operate an environment based on an off-line system for accessing the Internet 12 only by user authorization (3D desktop initialization is completed).

The user 1 is himself / herself in the services provided by the service provider 2 (information / knowledge activity (5), product information, advertisements, event participation (6), chat participation information exchange (7), game play (8) You can earn mileage by creating activities based on your environment, situation, or performing missions defined by the program's artificial intelligence support unit (U6) to create, arrange, decorate, and purchase necessary iconized items. In order to induce the active participation and exertion of the users, the company operates a mileage market (6), which allows users to shop with only mileage, and purchase products through the merchant market (6) and advertiser market (6), which aim to produce small quantities of various products. Provide a system that provides access to a variety of services.

In addition, although FIG. 1 schematically shows the information transmission and communication relationship (13) with the authorized electronic commerce system (4) through the user (1) connection, there are many related systems, the present invention is also e-commerce Although it has contents, it is not intended for its own purpose and detailed description thereof will be omitted. In addition, the description of the services of (9) and (10), DB configuration, method, and operation, which are generally provided by portal companies, is omitted.

The engine controller U3 of FIG. 2 manages a mapping table and a field of view pointer having an XYZ coordinate system for navigating the user's field of view from an event U8 generated from a user's mouse and keyboard input, and determines the priority of the processes and tasks that occur. Run it,

Based on the environment provided by the animation processor (U4) that supports the animation of characters and items with the internal processor, the sound support (U5) that manages voice, sound, music, and sound effects, and the scheduler, diary, and service provider (2) of the user. Light source, shadow, reflection, reflection on the screen output request from AI supporting unit (U6), engine control unit (U3) and AI supporting unit (U6) to determine the action of user character or non-player character (NPC) action , The screen output control unit (U7) that converts the screen into a raster image and outputs it to the monitor by effecting effects such as fog, wind, change over time, glitter, and transparency, and directly connects to the OS from the iconized item. The OS connection execution unit (U9), which provides the environment setting (S241) of the external program, which is in charge of the interface, purchases and constructs the mileage obtained by obtaining items on the 3D desktop. It consists of a 3D desktop composition unit (U10) to implement a new look through the ability to add, delete, sell, re-form changes and relocation.

The perspective of the user 1 of FIG. 3A, which is controlled by the engine control unit U3 of the 3D virtual reality engine in FIG. 2, performs tasks & tasks, distinguishes the event U8 generated from the user's request, and executes an external program. When the command is issued, the task execution level is changed from the foreground to the background, the process is moved to the OS connection execution unit U9, a program connected from the OS level is provided, or provided from the Internet as shown in FIG. 3B. Accessing the server system of the service provider 2, which is connected to the corresponding DB which is divided according to the information knowledge activity (JP11), product information acquisition and shopping activity (JP22), and game play (JP33) for each purpose. An example is shown in a flowchart.

In the situation where the user 1 of FIG. 3A performs tasks & tasks, which are controlled by the engine control unit U3 of the 3D virtual reality engine in FIG. 2, the user 1 is provided through a task scheduler (diary) program provided. Manage yourself to achieve what you want (date, time, plan, importance, performance rating, other achievements, etc.) by creating a phone book in conjunction with the contents, name, title, relationship, date and time, call order, case classification, content And make it available for use),

The artificial intelligence support unit (U6) that supports the management function for this is linked to the animation support unit (U4) and the sound support unit (U5) using the forecast and notification functions, and performs the action corresponding to the character on behalf of the user (1) “Master, we have a team leader meeting in 30 minutes! Are you ready? ”By sending a message (animation, voice, etc.) to help with your actual work.

When the user is working on the computer, the character on his behalf is also represented as working on the computer, and if the user finds he / she is overworked for an hour or more, the function of the artificial intelligence support unit (U6) judges this and “ Master, you take a rest !, look at the sky ... "," May I say hello to my mother, how about taking a break to work? "," I've been talking with my friend ?? Are you well? ... ”will help you manage the health of your users and improve the friendships that are easy to forget.

4 illustrates an example of a screen (figure 15, which is actually a part of the first floor surrounded by a dotted line according to the resolution of a computer) after the 15D command of FIG. 3A is finished. This is a drawing extended and displayed to the second floor so as to facilitate understanding. The same article on the same distance is rotated by 90 degrees and is shown as an example of a 3D desktop screen that varies depending on a far and near perspective.

As in the figure, the bookshelf 20 shows the left side, and the bookshelves 21 and 22 show the front, but the size varies depending on the near and far position of the position, but they are clearly one item (designed as a bookshelf). Object), and the chair 50 covered by the auxiliary desk 40 and the computer 60 is also represented as the chair 51 in the unbacked state.

The computer 60 on the first floor and the computers 61, 62, 63, and 64 on the second floor represent the same item at the same distance, which is the expression distortion ± α of the 3D effect such as the perspective view. It can be seen that it is expressed by adding or subtracting (plus, minus alpha), and the computer 65 is a representation of the same object expressed with a distance of 5 cells on the Y coordinate with respect to the computer 64. This is a reference between the ground and the ceiling, where you can see where the center of view is located by referring to the displayed mesh, and the X and Y coordinates are shown at the top of the second floor.

FIG. 5 is a plan perspective view of the partial view 15 of FIG. 4. The name and coordinate values of the object represented are as follows.

Name Coordinate Value

Bookshelf (20) X1-Y3

Desk (30) X1-Y4,5

Secondary desk (40) X1,2-Y6

Chair (50) X2-Y5

Computer (60) X2-Y6

Window (70) X3,4-Y0

TV1 (80) X5,6-Y8

TV2 (81) X6,7-Y1

In addition, picture frames hanging on the wall (101, X0-Y4), 102. Memo panels (102, X0-Y5), Hahoe mask (103, X0-Y6), and decorative liabilities (104, X0-Y7) are represented.

FIG. 6 stops the character on behalf of the user sitting on the chair 50 reading a book, fixes the field of view to the lower position of the chair on which the character as the subject sits, and rotates the surroundings 360 degrees horizontally. It is a picture representing a captured still image, and even though the objects and characters appearing on the 3D screen are the same, they can be seen as completely different according to the user's layout, lighting, and the angle of the user's field of view. It is the same principle that the two players who have the go stones in the middle have different views. As such, any object or character represented in FIGS. 4 and 5 can be expressed in 360 degrees and in any direction as shown in FIG. 6, and can be used as an example to show detailed expressions through enlargement and reduction. will be.

FIG. 7 illustrates an example of a screen that appears during the work & work environment of the user 1 and is selected by overlapping with the balloon help S10 that appears when the mouse point is over the item (icon) (S20, S30). ), The item interface menu is activated, and the simulation operation (S20: changeover, S30: turn off, channel change, DVD connection, screen adjustment) that can be obtained from the item (icon) is performed. Introduction, specifications, materials, features, how to purchase the product, management common sense and information, the detailed information (S22) function with the website link tag, direct link directly to the e-commerce shopping mall of the item product specified by the advertiser (3) Auction (S23) function, and some special items (icons) have a button with the icon definition (S24) function that can be used to classify, redefine the functions provided by the OS, When the button having the con-finance (S24) function is selected, as shown in FIG. 8, an example of setting an item (icon) interface is developed and displayed on the screen.

FIG. 8 shows an example of setting an item (icon) interface (S20) for a computer which is considered to be the most complicated. When the icon definition (S24) function is selected, the function key (Function key & Alt, Ctrl, Shift) is selected. The expression name and full path name of the program to be expressed are described and used. The written command can be used by calling a function key.

In addition, the contents in which the expression name is accurately described by the icon definition S241 are registered in the wheel interface menu S242 and are used while checking the registered contents by using the left and right moving buttons S26.

In addition, in case of controlling special functions for each OS, it is necessary to call the desktop interface unavoidably. For this purpose, Windows (S27) button is prepared, and it defines and controls the programs controlled by the extension of special purpose. Control with the connection information (S28) function button.

As shown in FIGS. 7, 8, and 9, when the substitute article information S21 icon attached to the item (icon) interface S20 is selected, the contents of the substitute article information 211 of FIG. 9 are expanded and expressed. Effective consumption by analyzing the current used goods by registering the goods used by the user (1), adding, modifying, deleting and managing the A / S and major history and problems (S212, S213, S214) as necessary. You will learn about life and learn about future products.

The user interface (UI) of this 3D VR engine program is

[Virtual Reality Living Mode] which performs computer work and Internet communication.

Purchase Relocation Mode, which purchases items (icons) using mileage and relocates them to the desktop to suit their purpose.

It consists of three parts, such as [Architectural Mode], which redefines architecture, structure and its surroundings.

The UI (S50) illustrated in FIG. 7 is an example of a UI showing the [purchase relocation mode] of the 3D desktop configuration unit U10 of FIG. 2, which is an example of them. (S51) appears, and the selected content is represented in a special way like a green chair, and the items (S52, icons) belonging to it are represented, and when one of the items is selected, a brief introduction (S53) with the item is somewhat The enlarged item is shown on the left side. Using the Hue Adjustment Knob (S55) that decomposes the RGB color, adjust the color to your liking and select the location on the 3D desktop with the mouse. Will be displayed on the screen.

In FIG. 10, [user environment setting] shows an example of a screen for setting the environment of the user computer, and provides a comfortable computer life by resetting the environment according to the needs of the user.

1 shows a configuration and a flow chart of an entire system.

2 is a schematic diagram of a 3D virtual reality engine mounted on a user computer as a representative diagram of the present invention.

3A and 3B are flowcharts illustrating a process of using a computer from a user's point of view, accessing a service provider's system, and using a service;

4 is a view showing a screen extended to the second floor to better explain the screen after the initialization of the 3D desktop.

FIG. 5 is a view showing a perspective view of the plane of the first floor part 15, which is a partial view of FIG.

FIG. 6 is a view showing an example of a 3D screen as a still image captured and rotated 360 degrees around the character on behalf of the user.

FIG. 7 is a view showing an example of contents displayed on a screen when a purchase mode state and an item (icon) are selected in a user interface (UI). FIG.

8 shows an example of setting an item (icon) interface.

9 is a view showing an example of a form in which a user registers and manages an article used by the user in the substitute article list.

Fig. 10 is a diagram showing an example of a representation of a screen of a wall-mounted LCD TV and user preferences;

Claims (8)

In reconstructing the desktop provided by the OS (Windows, Linux, Solaris, macOS, etc.) in 3D, the rendered 3D image data provided by the service provider, the size of the completed item according to the user's intention, and the installation reference location How to implement a 3D desktop, characterized in that the original appearance in the same situation by using the repositioning information of the item containing the content, such as installation angle, occupancy area, use area . Resides in memory from item relocation information, When the 3D image of the engine control unit corresponding to the dynamic field position by the user's adjustment of front, rear, left, right, up, down and rotation by applying the XYZ coordinate system directly to the initialized mapping table is displayed. This is a screen output control unit that is in charge of effects and filtering effects. Natural effects (light, shadow, shining, reflection, snow, rain, fog, wind, changes over time) and cognitive effects of items (items, character sparkles, How to create a dynamic screen that expresses transparency, color gradient, raised border, etc.). While the icons provided by the OS are expressed in a certain size without exception and have only an OS and interface functions, the characters and iconized items of the present invention are not only iconic but also reduced in absolute proportions suitable for virtual reality and are in perspective of the field of view. It has a variable size according to the animation function to represent the main motions used by the character, how to represent the iconized item to simulate the reality. OS and interface functions and basic product information through the character and iconized items are provided off-line, and linked to the <shortcut> function by the user's request, and connected to the bulletin board for exchanging detailed information and information on the Internet. A method of providing a 3D icon characterized in that it is connected to the off-line, on-line advertising and direct auction e-commerce of the form. The items iconized with the characters of claim 3 and claim 4 It can be replaced with characters and items that appear in the game, and the game opening screen or game screen can be expanded to make an inactive standby mode irrelevant to the game, and give each character and item OS and interface functions to use it for this purpose. The OS provides a window mode, or a character and items appearing in a full screen extended from the window mode by implementing an interface with the OS, advertising, and connecting the Internet. The character on behalf of the user analyzes the performance, performance, etc. of the work diary, telephone call history, and directory created by the user, and provides actions to be linked to it. It provides a way to help work and improve human relations by capturing the user's own computer, blogs provided by service providers, knowledge activities through clubs, and advertisers A method of operating a subsystem that is responsible for artificial intelligence that promotes advertising effects by allowing them to perform missions such as merits, common sense questions, and answers. When running items (icons) that provide video, music, and audio such as TV, computer, audio, radio, etc., the top level bar, minimize button, full screen mode conversion button, and program exit button provided at OS level are provided. How to implement the function of the player directly with the iconized item itself without creating a new control window or popup window or a control window specially designed for such a purpose. In the expression of the direct play function of an item (icon) that provides an image such as a TV or a computer, the image of a video file buffered and read from an external medium (file, Internet, etc.) is adjusted to the position and angle of the dynamic field of view by user adjustment. Accordingly, by converting and outputting the image according to the change of the screen of the item (icon) to be played, it is not only the screen to be played in the front, but a way of expressing the appearance from the various angles.

Images