KR20090046660A - Network broadcasting system for providing broadcasting contents combined with advertisement, terminal unit and method thereof - Google Patents

Abstract

The present invention relates to an advertisement processing apparatus, a terminal apparatus, and a method for providing broadcast content in combination with an advertisement through a network.

According to the present invention, in a network broadcasting system, a client terminal device, an advertisement processing device, and a broadcasting server are interconnected through a wired / wireless network. The advertisement processing apparatus generates and stores a storage list of advertisement contents to be stored in the client based on the advertisement condition information matching the client connected to the wired / wireless network. In addition, the broadcasting contents received from the client are viewed in real time based on the broadcasting contents and the advertisement contents, and a broadcasting list is generated in real time and transmitted to the client. The terminal device accesses the wired / wireless network and requests and receives and reproduces the advertisement content and the broadcast content included in the stored list and the broadcast schedule received from the advertisement processing device, respectively.

As such, since the advertisement content according to the advertisement condition information matched for each client is combined with the broadcast content and broadcasted in real time, it is possible to control whether or not the specific advertisement is broadcast to a specific client in real time.

Network broadcasting, content, advertising

Description

Advertisement processing apparatus, terminal apparatus and method for providing broadcast content in combination with advertisement through network {Network broadcasting system for providing broadcasting contents combined with advertisement, terminal unit and method}

The present invention relates to an advertisement processing apparatus, a terminal apparatus, and a method for providing broadcast content in combination with an advertisement through a network. In particular, the present invention transmits digital broadcasts to users who have a terminal device capable of accessing a network communication network while providing advertisement contents organized by users.

Currently, when broadcasting digital broadcasting through networks such as Internet Video On Demand (IPV), Internet Protocol Television (IPTV), and Digital CATV (Cable Television), various advertisement information as well as general broadcasting contents are added to users. have.

As digital broadcasting increases through such networks, it is possible to provide personalized contents. In particular, in order to increase the efficiency of advertisements, the need for providing individualized advertisement contents is increasing.

However, in the related art, an advertisement content service specialized for each individual is provided in a state in which an advertisement organization table is previously configured for each individual according to advertisement conditions of specific content. That is, until the organizer changes the corresponding advertisement programming table, the advertisement contents are fixedly broadcasted according to the advertisement programming table that is already assigned to a specific individual.

Therefore, conventionally, there is a problem in that it is not possible to adjust in real time whether or not a particular advertisement for the individual.

In addition, the method of broadcasting an advertisement file to a specific individual may be performed by either driving the advertisement file stored in advance in a client terminal provided by the specific individual as it is or by transmitting the advertisement file in real time through a network. We carry out.

However, such a single method may cause a problem in that it may not provide advertisement content that is not stored in the client terminal when the advertisement content is provided according to an advertisement scheduling table that varies in real time.

Accordingly, there is a need for a method of integrating a service that integrates an already stored advertisement file and an advertisement file transmitted in real time.

In addition, there is no disclosure about a technique for deleting an advertisement file already stored in the client terminal. As a result, when providing advertisements with different real-time programming, the load of the terminal may be generated as the capacity of the advertisement file to be stored in the client terminal increases. In addition, there is a possibility that the problem that the advertisement file is not stored due to the limitation of the memory capacity of the terminal.

The present invention has been made in an effort to provide an advertisement processing apparatus, a terminal apparatus, and a method for providing broadcast content in combination with advertisements through a network according to a list generated in real time for each client connected to the network.

Another technical problem to be solved by the present invention is an advertisement processing apparatus and terminal for providing a broadcast content in combination with an advertisement through a network that can receive and play in real time from a server when an advertisement file to be played according to a list is not stored in the client terminal. An apparatus and a method thereof are provided.

It is another object of the present invention to provide an advertisement processing apparatus, a terminal apparatus, and a method for providing broadcast content in combination with an advertisement through a network capable of deleting an advertisement file stored in a client terminal according to a predetermined time limit. .

In order to achieve the above-described problem, the advertisement processing apparatus according to the characteristics of the present invention,

An advertisement processing apparatus for providing a broadcast content to a client in combination with an advertisement through a network, wherein the client stores a list of advertisement contents to be stored in the client based on advertisement condition information matching the client when the client is connected to the network. A storage list generator for generating and transmitting the generated data to the client; And a broadcast content and advertisement content corresponding to advertisement condition information matching with the client so that the client may receive the content related to the specific broadcast program from the broadcast server when a broadcast request for a specific broadcast program is received from the client. And a programming list generation unit for generating a broadcasting listing list in real time and transmitting the same to the client.

Terminal device according to another feature of the present invention,

A terminal device of a client that receives a broadcast content combined with an advertisement through a network connected to a broadcast server and an advertisement processing apparatus, wherein the advertisement corresponds to advertisement condition information matching the client from the advertisement processing apparatus by accessing the network. Receive a broadcast list consisting of the storage list of the content and the broadcast content corresponding to the specific broadcast program requested by the client and the advertisement content, and the advertisement content and broadcast content included in each of the stored list and the broadcast list A file manager which requests and receives the broadcast server; A storage unit which stores the advertisement contents received by the file manager; And a file reproducing unit reproducing the advertisement content stored in the storage unit and the broadcast content received by the file management unit according to the broadcasting schedule list.

Network broadcast transmission method according to another aspect of the present invention,

A network broadcast transmission method for combining broadcast content and advertisement through a network and providing the same to a client, the method comprising: retrieving advertisement condition information matching the client when the client accesses a network; Generating a storage list of advertisement contents to be stored in the client based on the advertisement contents corresponding to the retrieved advertisement condition information and transmitting the stored list to the client; And when a broadcast of a specific broadcast program is requested from the client, generating a broadcast listing in real time based on the broadcast content and the advertisement content corresponding to the advertisement condition information matching the client, and transmitting the generated broadcast list to the client.

Network broadcast reception method according to another aspect of the present invention,

A network broadcast receiving method in which a client receives broadcast content combined with an advertisement through a network connected with a broadcast server and an advertisement processing apparatus, the network broadcasting receiving method comprising: advertisement condition information matched with the client from the advertisement processing apparatus connected to the network; Receiving a stored list of advertising content; Requesting, receiving, and storing the advertisement content included in the storage list of the advertisement content from the broadcast server; Receiving a broadcast list corresponding to a broadcast program corresponding to a specific broadcast program requested by the client and a broadcast list including the advertisement content; And reproducing the stored advertisement content according to the broadcast list, and receiving and reproducing the corresponding broadcast content from the broadcast server.

According to the present invention, there is no need to register and manage an advertisement scheduling table in advance for each client in a network broadcast, and thus, whether or not a particular advertisement is broadcasted can be adjusted in real time for each client.

In addition, according to the present invention, it is possible to use both the method of driving the advertisement file stored in advance in the client terminal as it is or to run the advertisement file received in real time through the network can efficiently use the resources of the network and server have.

In addition, according to the present invention, the advertisement file to which the advertisement deadline is stored is stored in the client terminal and automatically deleted when the advertisement deadline expires, thereby preventing the occurrence of load on the client terminal and preventing the advertisement file from being stored due to the limitation of the memory capacity. Do not occur.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, terms such as “… unit”, “… module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software.

Now, an advertisement processing apparatus, a terminal apparatus, and a method for providing broadcast content in combination with an advertisement through a network according to an embodiment of the present invention will be described in detail with reference to the drawings.

An embodiment of the present invention relates to a network broadcasting system for providing a broadcast content, which is organized in real time, in combination with advertisement contents according to advertisement condition information matched for each client, to a client connected to the network at an arbitrary time.

1 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a first embodiment of the present invention. In the first embodiment of the present invention, the advertisement content according to the advertisement condition information matched for each client is stored in advance in the terminal device 100 of the client.

As shown in FIG. 1, the network broadcasting system includes a terminal device 100, a wired / wireless network 200, an advertisement processing device 300, and a broadcasting server 400.

The terminal device 100 is equipped with a client program that can communicate with the server computer, that is, the advertisement processing device 300 and the broadcast server 400 through the wired / wireless network 200.

The terminal device 100 is connected to the advertisement processing device 300 and the broadcast server 400 to perform input / output of data related to the broadcast content and to display the input broadcast content on the screen.

The terminal device 100 accesses a specific channel and then watches the broadcast content combined with the advertisement delivered through the wired / wireless network 200.

The terminal device 100 includes all terminals capable of receiving broadcasts connected to the wired / wireless network 200, and various communication devices such as a digital set-top box, a personal computer, a personal digital assistant (PDA), a mobile phone, etc. may be used. Can be.

In more detail, the terminal device 100 according to the first embodiment of the present invention includes a file management unit 110, a storage unit 120, and a file reproducing unit 130.

The file manager 110 accesses the wired / wireless network 200 to receive a storage list and a broadcast list from the advertisement processing apparatus 300.

Here, the storage list means a storage list of advertisement contents corresponding to advertisement condition information matching the client.

In addition, the broadcast list is composed of broadcast content and advertisement content corresponding to a specific broadcast program requested by the client, and is a list organized in real time.

The file manager 110 requests and receives the advertisement content and the broadcast content included in the received storage list and the broadcast list, respectively, from the broadcast server 400.

The storage unit 120 stores the advertisement content received by the file manager 110.

The file player 130 reproduces the advertisement content stored in the storage 120 and the broadcast content received by the file manager 110 according to a broadcast list.

The wired / wireless network 200 provides a communication path for delivering broadcast content combined with an advertisement, and a terrestrial broadcasting network, a wire broadcasting network, a satellite broadcasting network, and a mobile communication broadcasting network may be used.

The advertisement processing apparatus 300 and the broadcasting server 400 may include a server program corresponding to the client program mounted on the terminal apparatus 100.

In this case, the advertisement processing apparatus 300 generates a storage list and a broadcasting schedule list of the advertisement contents for providing the broadcast contents to the terminal device 100 in combination with the advertisement.

In more detail, the advertisement processing apparatus 300 includes a client database 310, an advertisement condition database 320, a storage list generator 330, and a combination list generator 340.

The client database 310 stores the characteristic information of the client associated with the identification code of the client. Here, the characteristic information of the client may use geographic information in which the client is installed, demographic information and dispositional information of a user who uses the client.

The advertisement condition database 320 stores advertisement condition information including content of a corresponding advertisement, broadcast condition information, and the like in association with an identification code of the advertisement.

The storage list generator 330 obtains advertisement condition information matching the client of the terminal apparatus 100 connected to the wired / wireless network 200 by referring to the client database 310 and the advertisement condition database 320. . The storage list generator 330 generates a storage list of the advertisement content corresponding to the acquired advertisement condition information and transmits the stored list to the terminal device 100 of the client.

In this case, the storage list generation unit 330 may check a log recorder (not shown in the drawing) that logs information about broadcast content and advertisement content provided to each client. The storage list may be generated by excluding advertisement contents already stored in the client.

The listing list generation unit 340 generates a broadcasting listing list in real time based on the broadcast content related to the specific broadcast program requested by the client and the advertisement content corresponding to the advertisement condition information matching the client, and transmits the list to the terminal device 100 of the client. do.

The broadcast server 400 provides advertisement content and broadcast content included in each of the stored list and the broadcast list generated by the advertisement processing apparatus 300.

In more detail, the broadcast server 400 includes a file storage unit 410 and a transmission processing unit 420.

The file storage unit 410 stores a file related to broadcast content and advertisement content included in a storage list and a broadcast list generated by the advertisement processing apparatus 300, respectively.

The transmission processor 420 transmits the corresponding advertisement content or broadcast content to the terminal device 100 of the client according to the client's request.

Here, the storage list and the broadcasting schedule list specify the storage file path in the file storage unit 410 together with the network server address of the file storage unit 410 in which files of the corresponding advertisement content or broadcast content are stored.

2 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a second embodiment of the present invention. According to the second embodiment of the present invention, when the advertisement content according to the advertisement condition information matched for each client is not stored in the terminal device 100 of the client, the content is downloaded in real time.

As shown in FIG. 2, the network broadcasting system includes a terminal device 100, a wired / wireless network 200, an advertisement processing device 300, and a broadcasting server 400. In this case, the description of the same components as in FIG. 1 will be omitted.

According to the second embodiment of the present invention, the advertisement condition database 320 of the advertisement processing apparatus 300 further includes a storage item indicating whether to store the corresponding advertisement content associated with the identification code of the advertisement in the client. .

The storage list generator 330 of the advertisement processing apparatus 300 checks whether or not the advertisement content is stored according to the advertisement condition information matched with the client connected to the wired / wireless network 200. In addition, a storage list including advertisement content set as a storage file is generated and transmitted to the terminal device 100 of the client.

The file manager 110 of the terminal device 100 further includes a determination module 112, a download module 114, and an extraction module 116 to perform a real-time download function of advertisement content.

The determination module 112 determines whether the advertisement content included in the broadcast list received from the advertisement processing apparatus 300 is stored in the storage 120.

When the determination result of the determination module 112 determines that the advertisement content is not stored in the storage 120, the download module 114 requests and receives the corresponding advertisement content from the broadcast server 400.

The extraction module 116 extracts the advertisement content from the storage 120 when the advertisement content is stored in the storage 120 as a result of the determination of the determination module 112.

3 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a third embodiment of the present invention. In the third embodiment of the present invention, the advertisement content stored in the client is deleted when the advertisement deadline expires.

As shown in FIG. 3, the network broadcasting system includes a terminal device 100, a wired / wireless network 200, an advertisement processing device 300, and a broadcasting server 400. In this case, FIG. 3 may include each or all of the configurations of FIGS. 1 and 2, and descriptions of the same components as those of FIGS. 1 and 2 will be omitted.

According to the third embodiment of the present invention, the advertisement condition database 320 of the advertisement processing apparatus 300 further includes an item regarding advertisement due date information such as an expiration date of the advertisement.

The advertisement processing apparatus 300 further includes a to-do list generator 350, and the to-do list generator 350 generates a to-be-deleted list consisting of advertisement content items whose advertisement period expires among the advertisement contents stored in the client. send. That is, a deletion list of the advertisement contents of which the advertisement period expires among the advertisement contents included in the storage list provided to the terminal device 100 of the client is generated.

The terminal device 100 further includes a file deleting unit 140, and the file deleting unit 140 stores the advertisement content included in the deletion list received from the deletion list generating unit 350 of the advertisement processing apparatus 300. Delete from the unit 120.

4 illustrates a configuration of a client database according to an embodiment of the present invention.

As shown in Fig. 4, the client database includes the client's identification code along with demographic information such as geographic information in which the client is installed, age, gender, household type, income level and viewing history of the population using the client. It may include information on the propensity of the population used.

That is, the client database may include a client identification item 501, an address item 503, a residential type item 505, a subscriber age item 507, and an interest item 509.

Here, the client ID inserted into the client ID item 501 is a unique identification code for the broadcast viewing object to which the advertisement may be targeted according to the advertisement condition. The client ID may be a unique identification code assigned to the set-top box installed in each home. Alternatively, a unique identification code assigned to each broadcasting subscriber may be used.

5 illustrates a configuration of an advertisement condition database according to an embodiment of the present invention.

As shown in FIG. 5, the advertisement condition database may include geographic and demographic characteristics of the advertisement, content category, whether the client is stored and advertisement due date information together with the identification code for the advertisement.

That is, the advertisement condition database may include an advertisement ID item 601, a geographic condition item 603, an age condition item 605, a content condition item 607, a storage item 609, and an expiration date item 611. have.

6 illustrates a configuration of a storage list of advertisement content according to an embodiment of the present invention. 6 illustrates an example of generating a storage list of advertisement contents to be stored in a client connected to a network with reference to FIGS. 4 and 5.

As shown in FIG. 6, the stored list may consist of a client ID item 701, an advertisement ID item 703, and a file path item 705.

4 and 5, when a client having a client ID of '0364521' (P101) accesses a network, the advertisement processing apparatus searches for advertisement condition information matching the client information of '0364521' (P101). Through such a search, advertisement condition information whose advertisement IDs are '20071003' (P103), '20071004' (P105), and '20071005' (P107) is detected.

At this time, the advertisements set as the storage (Y) in the storage item 609 are '20071003' (P103) and '20071004' (P105), and the '20071005' (P107) is set as non-storage (N). Accordingly, the advertisement storage list is generated by including file path information of the advertisement contents corresponding to '20071003' (P103) and '20071004' (P105).

7 illustrates a configuration of a broadcasting schedule list according to an embodiment of the present invention.

As shown in FIG. 7, the broadcast list includes a client ID item 801, an order item 803, a category item 805, a file ID item 807, and a file path item 809.

When a client having a client ID of '0364521' (P101) requests viewing of a specific broadcast program, the advertisement processing apparatus searches for advertisement condition information matching the client of '0364521' (P101) and broadcasts the advertisement content, that is, '20071003' ( P103) and '20071004' (P105), and extract '20071005' (P107). The broadcast sequence is combined in real time by combining the corresponding broadcast contents (SR0134-1, SR0134-2) and the extracted advertisement contents (P103, P105, P107) of the specific broadcast program requested to view. In this way, the broadcast list generated by the real-time programming is transmitted to the client.

The method of determining the number and order of advertisements to be included in one broadcast content on the broadcast schedule may be various embodiments according to the advertisement policy of the broadcaster. That is, as shown in FIG. 7, the 'SR0134' broadcast content may be configured as <Ad 1 + Ad 2 + Contents + Ad 3 + Contents Sequel>. In addition, the order of the advertisement 1, the advertisement 2 and the advertisement 3 may be randomly arranged among the three extracted advertisements, or the advertisements may be arranged in the order of the highest advertisement cost.

In this case, as described with reference to FIG. 6, the advertisement contents '20071003' (P103) and '20071004' (P105) are already stored in the client. Accordingly, the client checks whether or not the advertisement content to be played is a stored file according to the broadcasting schedule list, and plays the stored advertisement content in the case of the stored file. That is, the advertisement contents '20071003' (P103) and '20071004' (P105) can be immediately played.

On the other hand, if the file is not stored, the corresponding advertisement content, that is, '20071005' (P107) is downloaded from the broadcast server and played.

In this case, the file path information in FIG. 6 and FIG. 7 indicates a path location of the broadcast server 400, but is not limited thereto and may be configured as a location of the advertisement processing device 300 or a third independent server.

Then, the network broadcasting method for each of the three embodiments of the present invention described with reference to FIGS. 1 to 7 will be described.

First, FIG. 8 is a flowchart illustrating a series of processes of a network broadcast method for providing broadcast content in combination with an advertisement according to the first embodiment of the present invention.

As shown in FIG. 8, the advertisement processing apparatus stores advertisement condition information including content of a corresponding advertisement, broadcast condition information, etc. in association with the client's characteristic information associated with the client's identification code and the identification code of the advertisement (S101). , S103).

When the terminal device is connected to the network (S105), the advertisement processing apparatus generates and transmits a storage list of advertisement content to be stored in the client according to the advertisement condition information matching the corresponding client (S107).

The terminal device of the client requests (S113) and stores (S115) and stores a file of the advertisement content corresponding to the received storage list (S111) to the broadcast server (S117).

At any point in time, the terminal device requests the advertisement processing device to broadcast a specific broadcast program (S119).

The advertisement processing apparatus generates a broadcast listing in real time by combining the requested broadcast contents with advertisement contents according to advertisement conditions matched with the corresponding client (S121) and transmits them to the terminal apparatus (S123).

The terminal device checks the received broadcast list to determine whether the file to be broadcast is advertisement content or broadcast content or whether to end the broadcast (S127).

As a result of the determination in step S127, in the case of broadcast content, the broadcast server requests a file of the broadcast content (S129) to receive (S131) and reproduce (S133).

As a result of the determination in step S127, in the case of the advertisement content, the corresponding advertisement content is searched for and stored in the stored advertisement content file (S135).

As a result of the determination in step S127, when all the contents included in the broadcasting schedule are played, the broadcasting is terminated (S137).

9 is a flowchart illustrating a series of processes of a network broadcast method for providing broadcast content in combination with an advertisement according to a second embodiment of the present invention.

As shown in FIG. 9, each step (S201, S203, S205, S207, S209, S211, S213, S215, S217, S219, S221, S223, S225, performed by the terminal apparatus, the advertisement processing apparatus, and the broadcasting server) is performed. S227, S229, S231, S233, and S247 are the same as each step of S101 to S123 in FIG. 8, and thus redundant description is omitted.

In this case, step S203 stores whether to store the corresponding advertisement content in the advertisement condition database.

In operation S207, whether the advertisement content matched with the client connected to the network is stored or not may be stored, and a storage list including the advertisement content set as the storage file is generated.

Meanwhile, when the file to be aired is the advertisement content according to the broadcasting schedule list checked in step S227, the terminal device determines whether the corresponding advertisement content exists in the advertisement content stored in step S217 (S235) and determines whether to store it (S237). ).

As a result of the determination in step S237, if stored, the file of the stored advertisement content is played (S239).

As a result of the determination in step S237, if it is not stored, the file of the corresponding advertisement content is requested to the broadcast server (S241), downloaded (S243), and then reproduced (S245).

10 is a flowchart illustrating a step of deleting an advertisement content in a network broadcasting method for providing broadcast content in combination with an advertisement according to a third embodiment of the present invention. In this case, FIG. 10 may be added to each step of FIGS. 8 and 9.

As shown in FIG. 10, the advertisement processing apparatus searches for and extracts a file of advertisement content whose advertisement period has expired (S301). At this time, the search and extraction may be performed according to a predetermined cycle.

The advertisement processing apparatus generates a deletion list for the advertisement content extracted in step S301 (S303).

Thereafter, when the terminal device is connected to the network at a certain point in time (S305), the deletion list generated in step S303 is transmitted to the terminal device (S307).

The terminal device deletes the corresponding advertisement content included in the deletion list received from the file of the stored advertisement content (S309) (S311).

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a first embodiment of the present invention.

2 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a second embodiment of the present invention.

3 is an overall configuration diagram of a network broadcast system for providing broadcast content in combination with an advertisement according to a third embodiment of the present invention.

4 illustrates a configuration of a client database according to an embodiment of the present invention.

5 illustrates a configuration of an advertisement condition database according to an embodiment of the present invention.

6 illustrates a configuration of a storage list of advertisement content according to an embodiment of the present invention.

7 illustrates a configuration of a broadcasting schedule list according to an embodiment of the present invention.

8 is a flowchart illustrating a series of processes of a network broadcast method for providing broadcast content in combination with an advertisement according to the first embodiment of the present invention.

9 is a flowchart illustrating a series of processes of a network broadcast method for providing broadcast content in combination with an advertisement according to a second embodiment of the present invention.

10 is a flowchart illustrating a step of deleting an advertisement content in a network broadcasting method for providing broadcast content in combination with an advertisement according to a third embodiment of the present invention.

Claims (16)

An advertisement processing apparatus for providing a broadcast content to a client in combination with an advertisement through a network, A storage list generation unit configured to generate a storage list of advertisement contents to be stored in the client and transmit the generated storage list to the client based on the advertisement condition information matching the client when the client accesses the network; And When a request for broadcasting a specific broadcast program is received from the client, the client may receive the broadcast content and the advertisement content corresponding to the advertisement condition information matched with the client so that the client may receive the content regarding the specific broadcast program from the broadcast server. Program listing list generation unit for generating a broadcast listing in real time and transmitting to the client Ad processing device comprising a. The method of claim 1, A client database for storing characteristic information about the client associated with the identification code of the client; And Ad condition database for storing the advertisement condition information, including the content of the advertisement associated with the identification code of the advertisement, broadcast condition information and whether or not to save Ad processing device further comprising. The method of claim 2, The storage list generation unit, Search the client database and the advertisement condition database, search for advertisement content according to advertisement condition information matching the client connected to the network, confirm whether to store the advertisement content, and store a list of the advertisement content set as a storage file. Ad processing device for generating and transmitting to the client. The method of claim 3, The storage list generation unit, And a log recorder configured to log information about the broadcast content and the advertisement content provided to each of the clients, and generate the storage list by excluding the advertisement content already stored in the client. The method according to any one of claims 1 to 4, Deletion list generation unit for generating a deletion list consisting of the advertisement content of the advertisement period expired in the advertisement content included in the storage list sent to the client to transmit to the client Ad processing device further comprising. A client terminal for receiving broadcast content combined with an advertisement through a network connected to a broadcast server and an advertisement processing apparatus, A broadcast list including a storage list of advertisement contents corresponding to advertisement condition information matching the client from the advertisement processing apparatus and broadcast contents corresponding to a specific broadcast program requested by the client to access the network, and the advertisement contents. A file management unit configured to receive a request from the broadcast server for advertisement content and broadcast content included in the storage list and the broadcast list; A storage unit which stores the advertisement contents received by the file manager; And File reproducing unit for reproducing the advertisement content stored in the storage unit and the broadcast content received by the file manager according to the broadcast schedule list Terminal device comprising a. The method of claim 6, The file management unit, A determination module for determining whether to store advertisement content included in the broadcast list; A download module for requesting and receiving the broadcast server if the advertisement content is not stored in the storage unit; And If the advertisement content is stored in the storage unit, the extraction module for extracting the advertisement content from the storage unit and forwarded to the file playback unit Terminal device comprising a. The method according to claim 6 or 7, A file deletion unit that receives a deletion list for the advertisement content expires from the advertisement processing device, and deletes the advertisement content included in the deletion list from the storage unit. Terminal device further comprising. In the network broadcast transmission method for providing a combination of broadcast content and advertising to the client over a network, If the client accesses a network, retrieving advertisement condition information matching the client; Generating a storage list of advertisement contents to be stored in the client based on the advertisement contents corresponding to the retrieved advertisement condition information and transmitting the stored list to the client; And When a broadcast of a specific broadcast program is requested from the client, generating a broadcast listing in real time based on the broadcast content and the advertisement content corresponding to the advertisement condition information matching the client, and transmitting the generated broadcast list to the client. Network broadcast transmission method comprising a. The method of claim 9, The searching step, Retrieving characteristic information about the client associated with the identification code of the client accessing the network; And Retrieving the advertisement condition information including the contents of the corresponding advertisement, the broadcasting condition information, and whether to store the advertisement associated with the identification code of the advertisement, and searching for the advertisement content matching the characteristic information about the client; Network broadcast transmission method comprising a. The method of claim 10, The transmitting step, Confirming whether or not to store advertisement content matching the characteristic information; And Generating a storage list of the advertisement content identified as a storage file in the confirming step and transmitting it to the client Network broadcast transmission method comprising a. The method of claim 11, Generating and storing the stored list of the confirmed advertising content to the client, Checking a log record including information on broadcast content and advertisement content provided to the client; And Transmitting the stored list generated by excluding the advertisement contents included in the log record to the client. Network broadcast transmission method comprising a. The method according to any one of claims 9 to 12, Generating a deletion list including advertisement contents whose advertisement period expires among advertisement contents included in the storage list transmitted to the client and transmitting the deleted list to the client; The network broadcast transmission method further comprising. A network broadcast receiving method in which a client receives broadcast content combined with an advertisement through a network connected with a broadcast server and an advertisement processing apparatus, Accessing the network and receiving a storage list of advertisement contents corresponding to advertisement condition information matching the client from the advertisement processing apparatus; Requesting, receiving, and storing the advertisement content included in the storage list of the advertisement content from the broadcast server; Receiving a broadcast list corresponding to a broadcast program corresponding to a specific broadcast program requested by the client and a broadcast list including the advertisement content; And Playing the stored advertising content according to the broadcasting schedule list and receiving and playing the corresponding broadcasting content from the broadcasting server. Network broadcast reception method comprising a. The method of claim 12, The reproducing step, Determining whether or not to store advertisement content included in the broadcast list; If the advertisement content is stored, reproducing the stored advertisement content according to the broadcasting schedule list; And If the advertisement content is not stored, receiving the unsaved advertisement content from the broadcasting server and playing the unused advertisement content according to the broadcasting schedule list Network broadcast reception method comprising a. The method according to claim 14 or 15, Receiving a deletion list of advertisement contents whose advertisement period expires from the advertisement processing apparatus; And Deleting the advertisement content included in the deletion list from the stored advertisement content; Network broadcast receiving method further comprising.

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