KR20090035867A

KR20090035867A - System and method for providing pay view program service of internet protocol television

Info

Publication number: KR20090035867A
Application number: KR1020070100885A
Authority: KR
Inventors: 윤택현; 이병덕; 지승렬
Original assignee: 브로드밴드미디어주식회사
Priority date: 2007-10-08
Filing date: 2007-10-08
Publication date: 2009-04-13

Abstract

The present invention relates to a system and method for providing a paid viewing program service for providing various types of pay viewing programs in an IPTV service. The service providing method according to the present invention includes the steps of downloading the EPG information for the paid viewing program in the set-top box, and displaying a menu screen for inducing selection of the paying viewing program on the display device using the downloaded EPG information. Selecting a paid viewing program through a menu screen, determining the type of the selected paid viewing program, informing the headend server, receiving and displaying product information according to the selected type from the headend server, and displaying the displayed product information. After viewing, the method may include purchasing a paid viewing program, and selectively viewing the purchased paid viewing program.

Description

System and Method for Providing Paid Viewing Program Service in IPTV Service {SYSTEM AND METHOD FOR PROVIDING PAY VIEW PROGRAM SERVICE OF INTERNET PROTOCOL TELEVISION}

The present invention relates to an Internet Protocol Television (IPTV) service, and more particularly, to a paid viewing program service providing system and method for providing various types of pay viewing programs in an Internet Protocol Television (IPTV) service. It is about.

Nowadays, with the spread of broadband media and the increase in communication speed, the Internet is emerging as a new medium for enabling One source Multi Service. That is, a number of over-the-air television and radio channels, as well as multimedia contents provided by various Internet providers, are provided as broadcast services through the Internet. Demand is also on the rise.

A representative service that emerged from this background is, for example, IPTV (Internet Protocol Television) based on the Internet protocol.

IPTV service is a two-way television service provided using a high-speed Internet network, and provides information as desired by connecting a TV and a head-end server through the Internet network. Accordingly, the VOD content (eg, video content, broadcast content, etc.) uploaded to the headend server is provided to the television receiver via the set top box.

IPTV service is a type of Digital Convergence in that it is a convergence of internet and television, and it is different from general public broadcasting in that viewers can selectively watch programs they want to watch at a convenient time. .

As IPTV services are gradually spreading, various additional services are required in addition to basic services to satisfy various needs of users. In response to this, the operator is seeking a way to satisfy both the operator and the user by collecting the appropriate billing according to the various services provided to the user.

Accordingly, PPV (Pay Per View) service is currently applied in IPTV, which means that when a user uses a short pay program, the user transfers his / her usage history to the headend server, and performs charging based on this. do.

However, the conventional PPV service is limited to fragments to provide a service, and the user needs to purchase and use the desired content individually one by one, and if the user wants to watch the existing purchased content again, the duplicate purchase must be performed separately. Therefore, there is a problem that causes user dissatisfaction. Moreover, there is a problem of disconnecting the user.

SUMMARY OF THE INVENTION The present invention has been made to solve such a problem, and provides a paid viewing program according to various types to satisfy a user's needs and improve the quality of a paid service.

According to an aspect of the present invention, there is provided a system for providing a paid viewing program service, the system comprising: a VOD management server for classifying paid viewing programs according to types and storing and managing the classified product information; An EPG providing server providing electronic program guide (EPG) information necessary for selecting the pay-viewing program; And it may include a billing management server for calculating the billing according to the purchase of the pay-per-view program.

According to an example of the present invention, the VOD management server includes a pay per series (PPS) product that classifies the pay-per-view program as a series, a pay per package (PPP) product that categorizes the pay-per-view program by package, and the pay The viewing program may be classified into a pay per month (PPM) product that charges according to a monthly or specific period charging method.

Here, the PPS product means that the pay-per-view program is composed of a plurality of pieces and has a series.

The PPP product refers to a package of the pay-per-view program according to the genre. According to this, the PPP product may include a series or a short pay-per-view program.

The PPM product may be settled for a specific period of time for the purchase of the paid viewing program, and the service for the PPM product may be extended every month until termination.

According to an example of the present invention, the product information of the type categorized into the paid viewing program may include purchase price information of the product, service expiration period information of the product, list information of a paid viewing program belonging to the product, and the like. .

According to an example of the present invention, the pay viewing program service providing system may further include an authentication management server that manages user authentication in order to individually provide the pay watching program according to a request for each user.

According to an example of the present invention, the pay-per-view program service providing system includes: an integrated EPG database for integrally storing and managing the EPG information; A member information database storing information of a user who has subscribed to the service; A paid viewing program information database in which information about the pay viewing program is stored; A PPS product information database storing PPS product related information in which the paid viewing program is classified into a series; A PPP product information database for storing PPP product related information classified by the package for the paid viewing program; And a PPM product information database storing PPM product related information for charging the pay-per-view program according to the monthly billing method.

On the other hand, the method for providing a pay-view program service according to the present invention for achieving the technical problem, (a) when the user requests a service through the set-top box, the set-top box receives the EPG information on the pay-view program from the headend server Downloading; (b) displaying a menu screen for inducing a selection of a paid viewing program on a display device using the downloaded EPG information; (c) selecting a paid viewing program through the menu screen; (d) determining the type of the selected pay-viewing program and transmitting it to the headend server; (e) receiving and displaying product information according to the type from the headend server; (f) purchasing the paid viewing program after reading the product information; And (g) selectively watching the purchased paid viewing program.

According to an example of the present invention, in the step (d), it is determined that the selected pay viewing program is any one of a Pay Per Series (PPS) product, a Pay Per Package (PPP) product, and a Pay Per Month (PPM) product.

According to an example of the present invention, the product information according to the type in step (e) may be information including the purchase price of the product, the service expiration period of the product, a list of paid viewing programs belonging to the product, and the like. .

According to an example of the present invention, in the step (f), checking whether there is a purchase request for the pay-per-view program; As a result of the check, if there is a purchase request for the pay-viewing program, displaying purchase information about the purchased product and transmitting the purchased information to the headend server; And switching to a menu screen to select another product if there is no purchase request for the paid viewing program as a result of the check.

According to another example of the present invention, in the step (f), if the selected pay viewing program has been previously purchased, the method may further include a step of passing the pay viewing program to be viewed immediately without going through a purchase process. .

According to the present invention described above, there is an effect of improving the quality of the paid service by providing a variety of pay-per-view programs in the form of monthly billing for each series and package.

As a result, the user's desires can be satisfied, so that the user can obtain trust and further maximize the user's use of the service.

In addition, by purchasing a paid viewing program according to the type of each series, package, etc., the user can purchase the paid viewing program at a lower price than purchasing it individually, thereby allowing the user to purchase and use the paid service in a large amount. This is an opportunity to purchase a pay-per-view program at a low cost, and it is effective in generating profits from the user's use from the operator's point of view.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the IPTV service-based service system and service providing services.

The paid viewing program service described in this embodiment refers to a service to which a corresponding charge is applied as a user uses content.

1 is a block diagram showing a system for providing a paid viewing program service in the IPTV service according to an embodiment of the present invention, Figure 2 is a menu screen displayed in the pay viewing program service according to an embodiment of the present invention, PPS FIG. 3 and FIG. 4 are exemplary views of the UI screen of FIG. 2.

First, referring to FIG. 1, a pay-per-view program service providing system according to an exemplary embodiment of the present invention includes a plurality of set-top boxes 100 at a user side, and the plurality of set-top boxes 100 are headed through a network 200. It is connected to the end (Head-end) server 300.

The plurality of set-top boxes 100 are connected to display devices 400 such as TVs or monitors provided in homes or offices, respectively, to visually display various data information provided from the head-end server 300. It may be performed through a user operation means including a remote control, a keypad, and the like.

The network 200 may be an IP-based network, but the present invention is not limited to using an IP-based network, and is not limited to a specific form as long as the wired / wireless communication network enables the network.

The head-end server 300 is a server including various data information to provide a service for each user. Specifically, the head-end server 300 includes an EPG (Electronic Program Guide) providing server 310, an authentication management server 320, It may include a billing management server 330, VOD management server 340, a database (not shown).

In addition, a database (not shown) includes an integrated EPG DB 361, a member information DB 362, a paid viewing program information DB 363, a PPS product information DB 364, a PPP product information DB 365, and a PPM product. The information DB 366 may be included.

Here, the EPG providing server 310 collectively stores and manages EPG information of VOD content provided by the content providing server (not shown) in the integrated EPG DB 361.

In the present embodiment, the EPG information varies depending on the format of the VOD content, but may generally include a content ID, a content title, a content description, a content duration, and other content related information (such as actor, director, plot, etc.) of the content. have.

In addition, the VOD content described in the present embodiment may be video on demand (VOD) content such as home shopping, advertisement, or movie, but the present invention is not limited to the video on demand.

The authentication management server 320 stores and manages member-specific information (for example, personal information, ID, password, contact information, etc.) in the member information DB 362, and accesses the headend server 300. It plays a role of authenticating whether a user is registered to a user.

In this case, the authentication method may be performed through an ID given to each set top box 100 or an ID given to a user when subscribing to a service.

The member information DB 362 may include information of a user who subscribes to the service, such as a user's name, ID, age, address, telephone number, and the like.

The billing management server 330 is a server that calculates and manages the cost of using the service for the VOD content. According to the exemplary embodiment of the present invention, the billing management server 330 may settle the billing according to the purchase of the paid viewing program based on the information stored in the paid viewing program DB 363.

For this, the paid viewing program DB 363 stores related information about each paid viewing program. The related information about the paid viewing program is various kinds of information about the paid service, and may include a purchase amount of the paid viewing program, a service expiration period that can be supported, and the like.

The VOD management server 340 classifies paid viewing programs according to types, and stores and manages the classified types of product information.

For example, a pay-per-view program is classified into PPS products, PPP products, and PPM products according to various types, and the information of these PPS products, PPP products, and PPM products is classified into PPS product information DB (364) and PPP product information DB (365), respectively. ) Is stored in the PPM product information DB 366 to provide a service according to a user's request.

PPS (Pay Per Series) products are categorized by pay-per-view programs, which are series, and are composed of several pieces of the same type, which are grouped together in a series.

For example, as shown in FIGS. 3 and 4, when viewing the Pororo [Korean] Season 2 content 32 in the 'child comics' genre 22, it is possible that there are more than five fragments A. Because it is a composed series, it can be classified as a PPS product. If, in the genre 22 of the only child illustrated in FIG. 3, the content of the fart captain's 34 is one piece, the fart captain's content 34 is not classified as a PPS product. Do not.

PPP (Pay Per Package) is a package of paid viewing programs according to category or genre, the unit of the package as shown in Figure 2 large menu 1, large menu 2, large menu 3, large menu 4, large menu 5 and Likewise, it can be a large menu 10 classified by the largest category, or a sub menu (20: sub menu 1-1, sub menu 1-2, sub menu 1-3, It can also be set in submenu 1-4 and submenu 1-5). Reference numeral 30 is a part for displaying a list of contents belonging to each submenu.

For example, as shown in FIG. 3, PPP products may be packaged according to the series, music, sports, Disney channels, MBC, kids, and EBS classified into the largest categories, and in detail, new channels, Packaged according to TOP10, EBS infants, infant cartoons, children's cartoons, early childhood learning, and English learning, the packaged PPP products may vary depending on the menu being organized. According to this, the programs packaged in the PPP product may be a program (content) in the form of a series, or may be a program (content) configured in the form of a fragment.

Pay per month (PPM) products can be settled on a monthly or specific term basis for the purchase of pay-per-view programs and can be extended every month until the service is canceled for the PPM products purchased in the event format. For example, certain periods can be set for Christmas, Chuseok, Lunar New Year, and Presidential Election Period.

Accordingly, the system for providing pay-per-view program service according to an embodiment of the present invention provides the VOD service by providing EPG information on the VOD content to the user through network communication between the plurality of set-top boxes 100 and the headend server 300. The product notice is provided, and detailed product information and purchase information regarding PPS, PPP, and PPM products are provided at the user's request.

Its service providing method is as follows.

5 is a flowchart illustrating a method of providing a paid viewing program service in an IPTV service according to an embodiment of the present invention.

Initially, the power of the set-top box and the display device (for example, a television receiver or a monitor) using an internet protocol network is set to an on state and requests service of an IPTV (S10).

At this time, the authentication may be performed by the user using the set-top box. This is to provide a service for each user subscribed to the service, it may be made through the ID of the set-top box or the ID of the service in the authentication management server of the headend.

Thereafter, in the set-top box with the service request, EPG information about the VOD content is downloaded from the EPG providing server of the headend (S20).

Thereafter, the menu screen for the VOD content is displayed on the display device by using the downloaded EPG information (S30).

The menu screen is a user interface screen for inducing the selection of content. At first, a large menu of contents is displayed, and the list of contents belonging to each submenu is hierarchical as well as the submenus of the corresponding large menu depending on whether the large menu is selected. It can be represented by a structure.

At this time, the menu screen can be displayed by activating the type of products (PPS, PPP, PPM products) classified the paid viewing program according to the user's convenience as a separate menu, or each paid in the large menu, sub-menu, content list The tangible merchandise (PPS, PPP, PPM merchandise) in which the viewing program is classified may be displayed through an icon.

Thereafter, when the user selects the pay-viewing program through the menu screen, the set-top box determines the type of the selected pay-viewing program and requests a service for this from the headend (S40, S50).

The type of pay-per-view program may vary according to product type and classification. However, in the present embodiment, a PPS product categorized for a series, a PPP product categorized by package, and a PPM product charged on a monthly or specific period basis are examples. Listen and explain.

That is, the set-top box determines whether the paid viewing program selected by the user is a PPS product, a PPP product, or a PPM product, and transmits the information about this to the headend.

In response, the headend transmits relevant information about the product to the set top box, and the set top box displays the data received from the head end through the display device (S60). In this way, the user can be informed of the product details of the paid viewing program selected by the user.

In this embodiment, the related information about the product may include a purchase amount of each of the PPS product, PPP product, PPM product, service expiration period of each product, program list information belonging to each product, and the like.

Thereafter, if there is a purchase request for the pay viewing program from the user, the pay viewing program is viewed after the purchase step (S70).

According to an example of the present invention, the purchase step checks in detail whether there is a purchase request for a paid viewing program, and then performs a procedure according to the purchase request.

As a result of the check, if the purchase request for the paid viewing program is displayed, the headend will be displayed at the same time as the purchase information of the purchased product, and if there is no purchase request for the paid viewing program, the menu screen will be switched to select another product. Can be.

On the other hand, if the user has previously purchased a paid viewing program selected, the service can be provided so that you can immediately watch the paid viewing program without going through the purchase step.

Based on the service method described above, various service methods for providing a PPS product, a PPP product, and a PPM product will be described.

6 is a flowchart illustrating a method of providing a PPS product according to a first embodiment of the present invention in detail, and FIGS. 9 and 10 illustrate a user interface provided in the service method according to the first embodiment of the present invention. It is a figure which showed each step.

In the service method according to the first embodiment of the present invention, as shown in FIG. 6, the power of the set-top box and the display device using an IP (Internet Protocol) network is first turned on, and a service for the IPTV is provided through user authentication. Make a request (S100).

Thereafter, when the user selects the PPS product through the menu screen, the user requests the headend to receive the service for the corresponding PPP product (S101).

In response, the headend transmits the relevant information about the PPS product, and the set-top box that receives the notification transmits the related information about the PPS product selected by the user (S102, S104).

The related information about the PPS product may be, for example, a purchase price for the PPS product as shown in FIG. 9, and may include a service expiration period for the PPS product and a list of paid viewing programs belonging to the PPS product. .

If the paid viewing program selected by the user is a series consisting of a plurality of episodes, as shown in FIG. 9, the amount of short purchase (\ 600) and the amount of purchase of a series (\ 1800) as PPS products are displayed. The purchase column may be displayed for selective selection.

Meanwhile, before notifying the related information about the PPS product, it may be checked whether there is a purchase history for the PPS product selected by the user (S103). For example, the checking step may provide a service in association with a service expiration period for each product.

For example, if there is a purchase history for each product within the service expiration period, the service is provided so that the corresponding PPS product can be viewed without going through a purchase process (S108).

As a result of the check, if the product is not previously purchased or the product has expired, the product is sequentially purchased as follows.

That is, after the user browses the related information of the PPS goods displayed on the display device, the user selects a purchase (S105). If the purchase is not selected, it may be returned to the above-described step S101 to select another PPS product.

If there is a purchase for the PPS product from the user, the purchase information for the corresponding PPS product is received from the headend and displayed (S106, S107).

For example, as shown in Fig. 10, the 'series (a) purchase has been completed. This series has an expiration date of 7 days, please use it during this period. ' The purchase information can be displayed in the form of.

The input field (a) shown in FIG. 10 refers to a purchase of a PPS product. In addition, content of the PPP product or PPM product may be input. In addition, the (b) input field may be input in various ways, such as 1 day, 30 days, 1 month, to notify the expiration period of the corresponding product.

Thereafter, to view the VOD content for the PPS products purchased (S108).

Next, a look at the PPP products of the service for the paid viewing program.

7 is a flowchart illustrating a method of providing a PPP product in detail according to a second embodiment of the present invention, and the service method according to this is for a PPP product, and thus the EPG information and the product shown to the user. Only the relevant information is different, and the overall procedure may be similar to the service procedure according to the first embodiment described above.

Initially, the power of the set-top box and the display device using the IP (Internet Protocol) network is turned on, and a service request for the IPTV is made through user authentication (S200).

Thereafter, when the user selects the PPP product through the menu screen, the user requests this to the headend to receive the service for the corresponding PPP product (S201).

In response, the headend transmits the relevant information about the PPP product, and the set-top box receiving the received information can be displayed on the display device to notify the user of the selected PPP product (S202 and S204).

The related information about the PPP product may include, for example, a purchase price for the PPP product, a service expiration period for the PPP product, a list of paid viewing programs belonging to the PPP product, and the like.

On the other hand, before notifying the related information about the PPP product, it is possible to check whether there is a purchase history for the PPP product selected by the user (S203).

As a result of the check, if the product has been previously purchased, a service is provided to view the corresponding PPP product without going through a purchase process, and if the product has not been previously purchased, the following purchase step is performed.

That is, after the user browses the related information of the PPS goods displayed on the display device, the user selects a purchase (S205). If the purchase is not selected, the process returns to step S201 described above to select another PPP product.

When a purchase of a PPP product is requested from a user, the purchase information of the corresponding PPP product is received from the headend, displayed, and then a service is provided to watch VOD contents of the purchased PPS product (S206 and S207).

8 is a flowchart illustrating a method of providing a PPM product according to a third embodiment of the present invention in detail.

Referring to FIG. 8, the service method according to the third embodiment of the present invention, like the first and second embodiments, first requests a service through user authentication and then selects a PPM product through a menu screen. Information on the selected PPM product is informed to the headend (S300, S301).

Thereafter, the headend receives the related information about the corresponding PPM product, and checks whether there is a purchase history (S302 and S303). In this case, it may be checked in relation to the service expiration period for the PPM product.

If a previously purchased product is eligible during the service period, the user can watch the VOD content included in the PPM product at the request of the user without going through a separate purchase step. However, if the service expiration period has passed, the following purchasing steps are sequentially performed.

In this case, PPM products are billed on a monthly or specific period of time, unlike products that are charged at the time of purchase. By displaying the terms of use as well as the relevant information on PPM products, the user is required to inform the user of the necessary rules before using the service. (S304).

The related information about the PPM product may include, for example, a purchase price for the PPM product, a service expiration period for the PPM product, a list of paid viewing programs belonging to the PPM product, and the like.

If the event format is extended every month after the PPM product is purchased and the service is canceled, it may be determined by checking whether the PPM product is purchased and whether the service is terminated in step S303.

Then, if there is a purchase request for the PPM product from the user, the purchase information for the corresponding PPP product is received and displayed from the headend server (S306), if there is no purchase request for the PPM product from the user to select another PPM product Return to step S301 described above.

Thereafter, the service is provided to watch the VOD content for the purchased PPM product (S307).

Although various embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing its technical spirit or essential features. You will understand that.

Therefore, since the embodiments described above are provided to completely inform the scope of the invention to those skilled in the art, it should be understood that they are exemplary in all respects and not limited. The invention is only defined by the scope of the claims.

1 is a block diagram showing a system for providing a pay-per-view program service in the IPTV service according to an embodiment of the present invention.

2 is a menu screen displayed in a paid viewing program service according to an embodiment of the present invention, a UI screen for explaining the concept of PPS products, PPP products and PPM products.

3 and 4 are exemplary views of the UI screen according to FIG. 2.

6 is a flowchart for explaining in detail a method for providing a PPS product according to the first embodiment of the present invention.

7 is a flowchart illustrating a method of providing a PPP product according to a second embodiment of the present invention in detail.

9 and 10 are diagrams illustrating the user interface provided in the service method according to the first exemplary embodiment of each step.

100: multiple set-top boxes 200: network

300: head-end server 400: display device

310: EPG provision server 320: authentication management server

330: billing management server 340: VOD management server

361: Integrated EPG DB 362: Membership DB

363: paid viewing program information DB

364: PPS product information DB 365: PPP product information DB

366: PPM product information DB

Claims

A VOD management server that classifies paid viewing programs according to types, and stores and manages the classified types of product information;

An EPG providing server providing electronic program guide (EPG) information necessary for selecting the pay-viewing program; And

Billing management server for calculating the billing according to the purchase of the pay-per-view program

Paid viewing program service providing system in the IPTV service comprising a.

The method of claim 1,

The VOD management server,

Pay Per Series (PPS) product that categorizes the pay-per-view program as a series, Pay Per Package (PPP) product that categorizes the pay-per-view program by package, and the pay-per-view program on a monthly or specific billing basis. Pay-per-view program service providing system in the IPTV service, characterized in that classified according to the PPM (Pay Per Month) product billed accordingly.

The method of claim 2,

The PPS product is a paid viewing program service providing system in the IPTV service, characterized in that the paid viewing program is composed of a plurality of series (series).

The method of claim 2,

The PPP product is a paid viewing program service providing system in the IPTV service, characterized in that the package (package) of the pay viewing program according to the genre.

The method of claim 4, wherein

The PPP product is a paid viewing program service providing system in an IPTV service including a series or a short pay viewing program.

The method of claim 2,

The PPM product is a payment viewing program service providing system for the IPTV service, characterized in that the billing for the purchase of the pay-per-view program is settled on a monthly or specific period basis, and the service for the PPM product is extended every month until termination.

The method of claim 1,

Product information of the type that classified the paid viewing program,

System for providing pay-viewing programs in an IPTV service including purchase price information of the product, service expiration period information of the product, and list information of pay-viewing programs belonging to the product.

The method of claim 1,

Authentication management server that manages user authentication to provide the pay-per-view program individually according to user-specific requests

Paid viewing program service providing system in the IPTV service further including.

The method of claim 1,

An integrated EPG database for integrally storing and managing the EPG information;

A member information database storing information of a user who has subscribed to the service;

A paid viewing program information database in which information about the pay viewing program is stored;

A PPS product information database storing PPS product related information in which the paid viewing program is classified into a series;

A PPP product information database for storing PPP product related information classified by the package for the paid viewing program; And

PPM product information database storing PPM product related information for charging the pay-per-view program according to monthly payment method

Paid viewing program service providing system from the IPTV service further including.

(a) when the user requests a service through the set-top box, the set-top box downloads EPG information on the paid viewing program from the headend server;

(b) displaying a menu screen for inducing a selection of a paid viewing program on a display device using the downloaded EPG information;

(c) selecting a paid viewing program through the menu screen;

(d) determining the type of the selected pay-viewing program and transmitting it to the headend server;

(e) receiving and displaying product information according to the type from the headend server;

(f) purchasing the paid viewing program after reading the product information; And

(g) selectively watching the purchased pay watching program

Paid viewing program service providing method in the IPTV service comprising a.

The method of claim 10,

In the step (d),

The method of claim 1, wherein the selected pay viewing program is one of a pay per series (PPS) product, a pay per package (PPP) product, and a pay per month (PPM) product.

The method of claim 10,

Product information according to the type in the step (e),

The paid TV program service providing method of the IPTV service, characterized in that the information including the purchase price of the product, the service expiration period of the product, the list of paid viewing programs belonging to the product.

The method of claim 10,

In the step (f),

Checking whether there is a purchase request for the paid viewing program;

As a result of the check, if there is a purchase request for the pay-per-view program, displaying purchase information about the purchased product and transmitting the purchased information to the headend server; And

Switching to a menu screen to select another product if there is no purchase request for the pay-viewing program as a result of the check

Paid viewing program service providing method in the IPTV service comprising a.

The method according to claim 10 or 13,

In the step (f),

If the existing paid viewing program has been purchased previously, passing the paid viewing program so that the user can immediately watch the paying watching program without going through a purchase process.

How to provide a paid viewing program service in the IPTV service further comprising.

The method of claim 10,

In the step (a),

Pay-per-view program service providing method in the IPTV service further comprising the step of performing a user authentication through the set-top box to request the service.