KR20090029064A - Ppl connecting solution - Google Patents

Ppl connecting solution Download PDF

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KR20090029064A
KR20090029064A KR1020070094332A KR20070094332A KR20090029064A KR 20090029064 A KR20090029064 A KR 20090029064A KR 1020070094332 A KR1020070094332 A KR 1020070094332A KR 20070094332 A KR20070094332 A KR 20070094332A KR 20090029064 A KR20090029064 A KR 20090029064A
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layer
information
image
application software
ppl
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KR1020070094332A
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Korean (ko)
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전완식
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(주)아이티엠
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q50/50

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Abstract

A dynamic link of PPL using image information capable of directly connecting the information of all materials within a moving picture is provided to reduce the inconvenience and provide a profit to a seller by providing information to a customer. A window application software controlling the video information is made by C++. The image data of a media play program adds a filter searching which product by capturing image data. A user informs whether the user recognizes the music by separately searching image or voice. The application software computes the time and the reproduced total frame. The reproduction area is made of the layer of 4. 1 layer is the platform of the application software. 2 layer is the layer in which image is reproduced. 3 layer is the layer in which user selects object. 4 layer is the layer expressing the information consisting of text. An MCI(Media Control Interface) function is used for the picture display control. By using the Win API function for internet and coupling, it calls with web page direct.

Description

화상정보를 이용한 피피엘의 동적연결 { PPL connecting Solution }PPI's Dynamic Connection Using Image Information {PPL connecting Solution}

본 개발은 동영상의 화상정보를 이용해 동영상(영화, 광고, 교육 등)내에 나타나는 모든 사물의 정보를 사용자가 직접적으로 연결해 볼 수 있는 기술이다. 현 시대는 모든 정보가 영상으로 이루어져 있다. 영상정보를 이용해 교육을 하고, 재미를 느끼며, 필요한 정보를 얻는다. 이렇게 일상에서 현대인들에게 가장 밀접하게 노출되어 있는 영상정보를 따로 익스플로러를 열지 않고, 검색하는 불편함 없이 좀 더 직접적으로 연결하는데 목적이 있다.  This development is a technology that allows the user to directly connect the information of all things appearing in the video (movie, advertisement, education, etc.) using the video information of the video. In the current era, all information consists of images. Use video information to educate, have fun, and get the information you need. In this way, the purpose is to connect the video information that is most closely exposed to modern people in everyday life without opening the explorer and without having to search for it.

PPL은 Product Placement의 약자인데 간접광고를 뜻한다. 영화나 드라마, CF등에 배우들이 사용하는 휴대폰, 자동차, MP3, 세탁기, 등등 수없이 많은 제품을 사용하는데 간접적으로 시청자들에게 광고를 하는 것이다. 그만큼 제품의 판매율이 오른다. PPL의 의미가 상업적 판매에만 국한 되지 않고 교육용 동영상에서도 이용될 수 있는데, 과학기구나 교육의 목적으로 사용되는 제품의 경우 제품의 정보가 어렵고 인터넷 같은 데서 검색하기가 쉽지 않다. 본 개발을 통해 실시간으로 정보검색이 편리하게 될 것이다. PPL stands for Product Placement, which means indirect advertising. They use innumerable products such as mobile phones, cars, MP3s, washing machines, etc. that actors use in movies, dramas, CFs, etc., indirectly advertising to viewers. The sales rate of the product rises. The meaning of PPL is not limited to commercial sales but can be used in educational videos. For products used for scientific instruments or educational purposes, information on products is difficult and not easy to search on the Internet. Through this development, information retrieval will be convenient in real time.

영상 정보에서 사용자가 선택할 PLL 상품이 나올 경우 마우스의 클릭 한번으로 해당 상품의 정보가 익스플로러에서 검색이 된다.  When the user selects a PLL product from the video information, the information of the product is searched in Explorer with a click of the mouse.

영상정보의 전체적인 프레임을 나누고 해당 PLL제품이 나오는 부분에 마우스가 클릭이 가능하도록 DetectMouseCollision기능을 제작한다. 레이어 형식으로 영상정보를 구성하여 영상이 디스플레이되는 부분과 클릭이 되는 사용자가 마우스를 클릭할 레이어를 제작한다.  DetectMouseCollision is produced so that the whole frame of image information is divided and the mouse can click on the part where the PLL product appears. By constructing image information in a layer format, a part where an image is displayed and a user who clicks a mouse are produced.

영상미디어를 많이 접하는 현대인에게 무심코 지나가거나 나중에 찾아봐야지 하는 불편함을 줄여줄 것이다. PPL을 하는 판매자들에게는 높은 수입창출을 제공할 것이며 고객들에게는 실시간으로 정보제공을 함으로서 상품비교가 가능하며 객관적으로 자신에게 맞는 상품들을 바로바로 구매하기에 편할 것이다. 또한 영상교육이 많이 이루어지는 지금 교육적 효과도 증대될 것이라고 전망된다. It will alleviate the inconvenience of passing by or having to look for it later to modern people who have a lot of visual media. It will provide high income generation to sellers who do PPL, and it will be able to compare products by providing information to customers in real time, and it will be easy to purchase products that are objectively suited to them. In addition, the educational effect is expected to increase as much video education takes place.

PPL의 동적연결 방법은 다음과 같다.The dynamic linking method of PPL is as follows.

영상정보를 제어할 수 있는 윈도우 응용소프트웨어를 C++로 제작한다. 기본적인 미디어플레이 프로그램의 기능에 화상정보를 캡쳐해서 어떤 제품인지 검색할 수 있는 필터를 추가한다. 또한 영상뿐만 아니라 음향을 따로 검색하여 사용자가 영상에 사용된 음악이 어떤 것인지 바로 알 수 있도록 한다.   C ++ is a Windows application software that can control image information. In addition to the functionality of the basic media play program, it adds a filter that can capture image information and search for a product. In addition, by separately searching for sound as well as video, the user can immediately know what kind of music is used in the video.

이 응용소프트웨어는 재생될 시간과 총 프레임을 연산하여 전체적인 제어가 가능할 수 있도록 구성한다. 영상제어부와 음향제어부의 기능은 기존의 미디어플레이어와 동일하다. 좌측에는 인터넷 정보검색을 할 수 있도록 구성했는데, 사용자의 의지에 의해서 다른 정보를 검색할 수 있도록 구성한 것이다. 재생영역은 4개의 레이어로 구성이 되는데. 1레이어는 응용소프트웨어의 플랫폼이고 2레이어는 영상이 재생되는 레이어, 3레이어는 사용자가 객체를 선택하는 레이어, 4레이어는 텍스트로 이루어진 정보를 나타내는 레이어다.The application software calculates the time to be played and the total frame so that the overall control is possible. The functions of the video controller and the audio controller are the same as those of the conventional media player. On the left, it is configured to search the Internet, but it is configured to search other information according to the user's will. The playback area consists of four layers. Layer 1 is a platform for application software, layer 2 is a layer on which an image is played, layer 3 is a layer on which a user selects an object, and layer 4 is a layer representing information consisting of text.

각 레이어를 분할하여 구성하고 서두에서 말한 것처럼 총 프레임을 제어할 수 있기 때문에 웹과 정보연결이 필요한 부분에 선택영역을 통해 사용자가 클릭 할 수 있도록 DetectMouseCollision을 심어준다. 제품이 영상에서 나오지 않는 경우에는 선택영역에서 파란색으로 표시된 투명 버튼은 사라지게 된다. 선택된 제품의 정보는 웹과 연결이 돼서 4레이어에 정보가 표시되거나 익스플로러 창이 활성화 되면서 제품에 대한 정보를 제공한다.By splitting each layer and controlling the total frame as mentioned at the outset, DetectMouseCollision is planted so that the user can click through the selection area where the web and information need to be connected. If the product does not come out of the image, the transparent button in blue in the selection will disappear. The selected product's information is connected to the web so that information is displayed on four layers or the Explorer window is activated to provide information about the product.

또한 4레이어 창에는 실시간으로 음향이 바뀔 때마다 음악정보를 바로바로 나타내 주는 기능을 한다. 이 텍스트영역 레이어는 대화창으로 구성이 되어서 정보표시 후 클리어 되는 것이 아니라 프로그램이 종료 될 때까지 히스토리가 남아있게 된다. In addition, the four-layer window shows the music information immediately whenever the sound changes in real time. This text area layer consists of a dialog that is not cleared after displaying the information, but remains until the end of the program.

위 응용프로그램은 C++로 제작하는데 영상 제어를 위해 MCI(Media Control Interface) 함수를 사용한다. 또한 인터넷과 연동을 위해 Winnet API함수를 이용해 직접적인 웹페이지 호출을 한다. 3레이어 선택영역을 위해 Direcx사용하여 선택되어질 객체를 생성하고 UserInput을 구성한다. 또한 MCI보다 좀 더 빠르고 안정적인 음향을 위해 DirectSound를 사용한다.   The above application is written in C ++ and uses MCI (Media Control Interface) function for image control. Also, to connect with internet, call web page directly by using Winnet API function. Create a object and configure UserInput to be selected using Direcx for a three-layer selection. It also uses DirectSound for faster and more stable sound than MCI.

도면 1. 전체적인 구상도Drawing 1. Overall Concept

도면 2. 응용프로그램의 플랫폼Figure 2. Platform of the application

도면 3. 레이어 구조Figure 3. Layer Structure

Claims (1)

영상정보에 나타나는 PPL을 사용자가 2차적인 검색없이 직접적으로 영상정보를 마우스 클릭 한번으로 정보를 얻을 수 있다. PPL appearing in the image information, the user can directly obtain the image information with a click of the mouse without secondary search.
KR1020070094332A 2007-09-17 2007-09-17 Ppl connecting solution KR20090029064A (en)

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