KR20090023947A - System for moving picture advertisement and method of the moving picture advertisement - Google Patents

Abstract

A system for providing a moving picture advertisement and a method thereof are provided to automatically output an advertisement moving picture in both a domestic region and an overseas region during a specific time zone. A server agent program(610) connects with a manager program(114) to separately store an advertisement moving picture and an advertisement moving picture list in different databases(210,220). A client server(120) transmits various signals like a result signal about a power connection state of an output device(130) and a network connection state to a main server(110). The client server produces a result signal according to the connected state of the output device. The client server receives an advertisement moving picture and an advertisement moving picture list.

Description

SYSTEM AND MOVING PICTURE ADVERTISEMENT AND METHOD OF THE MOVING PICTURE ADVERTISEMENT}

The present invention relates to a video advertisement system and method using a network, and more particularly, a video advertisement system in which a main server and a plurality of client servers are connected through a network to output specific advertisement videos in a batch from a plurality of client servers. And to a method.

Generally, a video advertisement is performed by an advertiser requesting a video advertisement company and providing an unspecified number of advertisement videos through the Internet from a specific server of the video advertisement company.

One way of viewing an advertisement video is to automatically play an advertisement video when a person who wants to view the advertisement video accesses a particular website on a computer. Another way of viewing an advertisement video is for a person who wants to watch the advertisement video to download the advertisement video from a computer. However, these methods are not naturally visible to a person who wants to watch an advertisement video, but have a disadvantage in that the efficiency of a video advertisement is lowered because it must go through an action such as accessing or downloading a specific website.

Unspecified number of people can see the advertisement, the screen or the display board is installed on the outer wall or roof of the building, the advertisement video can be played through the installed screen. However, such a method is cumbersome to obtain the consent of the building owner, the screen for playing the advertising video, etc. is outdoors, difficult to manage, and has a disadvantage of weak weather.

One technical problem to be achieved by the present invention is to provide a video advertising system that can automatically output the advertising video at various places at a specific time.

Another technical problem to be achieved by the present invention is to provide a video advertising method that the advertising video can be automatically output at various places in a specific time period.

According to an aspect of the present invention, a video advertisement system includes a main server, at least one client server, and an output device connected to each of the client servers.

The main server transmits a predetermined advertisement video list to each of the client servers, and transmits an advertisement video corresponding to the advertisement video list to each of the client servers in response to a request signal of each client server. Each of the client servers transmits a signal to the main server requesting to transmit an advertisement video corresponding to the advertisement video list received from the main server, and receives an advertisement video corresponding to the advertisement video list from the main server. Output through each connected output device.

According to another aspect of the present invention, there is provided a video advertisement method comprising the steps of: (a) transmitting a predetermined advertisement video list to a client server in a main server; (b) transmitting a signal to each of the client server requesting each client server to transmit the advertisement video corresponding to the advertisement video list; (c) in response to a request signal from the client server, transmitting, from the main server, an advertisement video corresponding to the advertisement video list to each of the client servers; (d) receiving the advertisement video from the client server and outputting the advertisement video received through each of the connected output devices.

According to another aspect of the present invention, there is provided a video advertisement method comprising the steps of: (a) automatically turning on power of each client server at a predetermined time; (b) checking the connection status of each output device in each of the client servers and transmitting a result signal to the main server; (c) determining a connection state of each of the client servers and a connection state of each of the output devices by receiving a result signal transmitted from each of the client servers at the main server; (d) authenticating whether the main server is a registered client server for each of the client servers determined to be normal in the step (c); (e) transmitting a predetermined advertisement video list from the main server to each of the client servers authenticated in the step (d); (f) transmitting to the main server a signal requesting each client server that receives the advertisement video list to transmit the advertisement video corresponding to the advertisement video list; (g) transmitting an advertisement video corresponding to the advertisement video list from the main server to each of the client servers in response to a request signal from the client server; (h) receiving the advertisement video from the client server and outputting the advertisement video received through each of the connected output devices; (i) transmitting data on the output time of the advertisement video from each of the client servers to the main server; And (j) storing data on the output time of the advertisement video in the main server.

The video advertising system and method according to the present invention has an advantage that the advertisement video commissioned by the advertiser can be automatically output not only in Korea but also abroad.

In addition, the video advertisement system and method according to the present invention can systematically determine how much time is output from which client server with respect to the advertisement video requested from the advertiser, and may cause a problem in the connection state at the client server or the output device. In this case, it is possible to take immediate action by identifying this on the main server.

In addition, the video advertising system and method according to the present invention has the advantage that it is possible to advertise the video outdoors through a glass window, a projection screen, etc. indoors, and does not require a separate building owner's consent, and easy to manage the device.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Video advertising device

1 is a block diagram showing an advertising system according to an embodiment of the present invention.

The video advertisement system 100 illustrated in FIG. 1 includes a main server 110, at least one client server 120, and at least one output device 130 connected to each of the client servers 120.

The advertisement video is transmitted from the main server 110 to the client server 120, and is output from the client server 120 through the output device 130.

The main server 110 selects an advertisement video list to be output according to an advertiser's condition such as an advertisement exposure time from among various advertisement video lists requested for advertisement, and transmits the selected advertisement video list to each client server 120. To this end, the main server 110 includes an advertisement video database 111 in which at least one advertisement video list and corresponding advertisement videos are stored.

Although the advertisement video list and the advertisement video may be stored in one database, as shown in FIG. 2, the advertisement video list and the advertisement video may be separately stored in separate databases 210 and 220. Referring to FIG. 2, one database 210 stores an advertisement video (x.avi, y.avi, ...) formatted in a specific format, and another database 220 stores an advertisement video list (x). , y, ...) are stored.

The main server 110 is equipped with an administrator program (Administrator, 114) for executing a function for adding an advertisement video and an advertisement video list to the advertisement video database 111, or editing and deleting the stored advertisement video and the advertisement video list. There may be. When the main server 110 receives a new advertisement video from the advertiser, the advertisement video is formatted into a predetermined format through the manager program 114 to store the advertisement video list and the advertisement video in the advertisement video database 111.

Here, the manager program 114 is not only a management function of the advertisement video database 111, but also a registration function of the client server as shown in FIG. 4 and a connection state of the output device from the client server as shown in FIG. The program may be a function for executing a function of sending a signal to a system operator when receiving an abnormal result signal.

Each of the client servers 120 receiving the advertisement video list from the main server 110 transmits a signal to the main server 110 requesting to transmit the advertisement video list corresponding to the advertisement video list.

The main server 110 transmits the advertisement video corresponding to the advertisement video list to the client server 120 in response to the request signal of each of the client server 120. To this end, the main server 110 includes a multimedia transmitter 112 for transmitting the advertisement video corresponding to the advertisement video list from the advertisement video database 111 to each of the client servers 120.

Each client server 120 receives the advertisement video and outputs the advertisement video received through each of the output devices 130 such as a monitor connected thereto. At this time, the output device 130 is not limited to the output on the screen, such as the monitor output, as shown in Figure 3, to output the advertising video to the outdoor through the glass window, the projection screen, the acrylic panel 310, such as indoors. It may be. Through this, it is possible to obtain an effect similar to outputting an advertisement video by installing a screen or the like without having to obtain a building owner's consent separately.

For example, the main server 110 outputs 10 hours from the first client, 8 hours from the second client, or 'total of 10 hours from the second client. And a customer relationship management (CRM) database 113 that stores which advertisement video is output for what time, such as 4 hours, 6 hours of advertisement video 2).

In this case, when the client server 120 stores the time at which the advertisement video is output as data and transmits the data to the main server 110, the main server 110 is provided with respect to the output time of the advertisement video from the client server 130, respectively. The data is received and stored in the CRM database 113. Therefore, it is possible to determine at any time how much time is output from which client server for the advertisement video requested by the advertiser.

The main server 110 may further include a client database 115 that stores at least one client list. In this case, the main server 110 authenticates whether the client server 120 corresponds to one of the client lists stored in the client database 115, and transmits the advertisement video list only to the authenticated client server.

4 simply illustrates a registration process of a client server.

When the client information is input from the specific client server 120 through a web program 410 provided on the main server 110 by a procedure such as membership registration (①), the manager program 114 mounted on the main server 110 is provided. ) Identifies the inputted client information (②), assigns a unique number to the client server 120 (③), and simultaneously stores the client information and unique number in the client database 115 (④, ⑤). .

Each of the client servers 120 checks the power connection state and the network connection state of each output device 130 before transmitting the advertisement video list from the main server 110 or while the advertisement video is output from the output device 130. Check and transmit the result signal to the main server (110).

For example, the type of the result signal transmitted from the client server 120 is a three-digit number (first digit: client server number, second digit: output device number, third digit '1': power and network normal, third digit). '0': Power supply or network abnormal).

In the above example, when the result signal '211' is transmitted from the client server 120, the main server 110 determines that the power and the network of the output device No. 1 of the client server No. 2 is normal, and the advertisement Send video list to client server 2. If the result signal '120' is transmitted from the client server 120, the main server 110 determines that the power or network of the output device No. 2 of the client server No. 1 is abnormal, and the client server No. 1 Instead of transmitting the advertisement video list, a signal to take an appropriate action may be transmitted to the system operator or the like through the manager program 114. In addition, when the result signal is not transmitted from the third client server 120, the main server 110 may determine that the power or network of the third client server is abnormal, and transmit a signal to take appropriate measures. .

Therefore, when a problem occurs in a power connection state and a network connection state in the client server 120 or the output device 130, the main server 110 can grasp the problem and take immediate action.

Video advertising method

5 illustrates an embodiment of a video advertising method according to the present invention.

The video advertising method 500 illustrated in FIG. 5 includes an advertisement video list transmission step S510, an advertisement video transmission request step S520, an advertisement video transmission step S530, and an advertisement video output step S540.

The video advertisement method 500 illustrated in FIG. 5 uses the main server 110, the client server 120, and the output device 130 shown in FIG. 1 as it is. Therefore, hereinafter, reference numerals shown in FIG. 1 are used as they are.

In the advertisement video list transmitting step (S510), the client server 120 selects an advertisement video list to be output from at least one advertisement video list stored in the advertisement video database 111 in the main server 110. Send to each.

In the advertisement video transmission request step (S520), each of the client servers 120 receiving the advertisement video list transmits a signal to the main server 110 to request to transmit the advertisement video corresponding to the advertisement video list.

In the advertisement video transmission step (S530), in response to a request signal from each of the client servers 120, the main server 110 transmits an advertisement video corresponding to the advertisement video list to each of the client servers 120. This is done by the multimedia transmission unit 112 included in the main server 110 transmitting the advertisement video corresponding to the advertisement video list from the advertisement video database 111 to each of the client servers 120.

In the advertisement video output step (S540), the client server 110 receives the advertisement video, and outputs the advertisement video received through each of the connected output devices 130. At this time, the output device outputs the advertising video indoors, such as a monitor, or outputs the advertising video outdoors through a glass window, a projection screen, an acrylic panel 310, etc. indoors.

In order to check the connection state of the client server 120 or the output device 130 before transmitting the advertisement video list from the main server 110 to each of the client server 120, the following process is further required.

First, the power of each of the client servers 120 is automatically turned on at a predetermined time (S501). This is done by setting the power of each of the client servers 120 to turn on automatically at a predetermined time. Of course, likewise, the power of each of the client servers 120 may be automatically turned off at a predetermined time during the advertisement video output.

Thereafter, each of the client servers 120 checks the power connection state and the network connection state of each output device 130, and transmits the result signal to the main server 110. The main server 110 receives a result signal transmitted from each of the client servers 120 to determine a connection state with respect to each of the client servers 120 (S503). The main server 110 transmits the advertisement video list to the client server in which the connection state of each output device is determined to be normal (S510). On the other hand, the main server 110 transmits a signal to the system operator through the manager program 114 to the client server that does not determine the connection status of each output device or the client server that does not transmit the result signal. Send to the back.

The client server 120 checks the power connection state and the network connection state of each output device 130, and transmits the result signal to the main server 110 (S502) in which the advertisement video is output from the output device 130. This can be done while outputting.

In addition, in order to transmit the advertisement video list only to the registered client server among the various client servers connected to the network from the main server 110, the main server 110 authenticates whether the client server is registered for each of the client servers 120. The process (S504) is required more. This is done by determining whether the main server 110 corresponds to one of the client lists stored in the client database 115 for each of the networked client servers.

In addition, in order to be able to know which client outputs which advertisement video for what time, it is further necessary to store an output time for each advertisement video and for each client in the main server 110 as follows.

First, the client server 120 transmits data on the output time of the advertisement video to the main server 110 (S551). Thereafter, the main server 110 stores data about the output time for each advertisement video and for each client in the CRM database 113 (S552).

6 illustrates another embodiment of a video advertising method according to the present invention.

In FIG. 6, only one client server 120 is illustrated for convenience. In addition, in FIG. 6, it is assumed that the advertisement video and the advertisement video list are separately stored in separate databases 210 and 220.

Referring to FIG. 6, the main server 110 has a reception function for receiving various signals such as a result signal of a connection state or a signal for requesting to transmit an advertisement video from each of the client servers 120, and at the output time of the advertisement movie company. A server agent program that is a program for executing a processing function for processing the internal server such as storing data about the main server 110, and a transmission function for transmitting various signals such as transmitting an advertisement video list to each of the client servers 120. 610 is mounted.

Here, the server agent program 610 may perform a function of separately storing the advertisement video and the advertisement video list in different databases 210 and 220 in association with the manager program 114. In this case, referring to FIG. 2, the advertisement video and the advertisement video list transmitted through the manager program 114 may be separately stored in respective databases 210 and 220 through the server agent program 610.

In addition, each of the client server 120 has a transmission function for transmitting various signals such as a result signal for the power connection state and the network connection state of the output device 130 to the main server 110, the connection state of the output device 130 The client agent program 620, which is a program for executing a processing function such as generating a result signal according to the above, and a receiving function for receiving an advertisement video list or an advertisement video from the main server 110, is mounted.

The video advertising method 600 illustrated in FIG. 6 is performed in the following process.

First, a specific signal is transmitted to the output device 130 connected through the client agent program 620 mounted in the client server 120 to check the power connection state and the network connection state (①). The client server 120 generates different result signals through the client agent program 620 according to the signal ② returned from the output device 130 and transmits them to the main server 110 (③).

The main server 110 determines a result signal received from the client server 120 through the server agent program 610 (④). If it is determined to be normal, it is authenticated whether the client server transmitting the result signal through the client database 115 is a registered client server (④a, ⑤). If it is not determined to be normal, a signal to take appropriate measures is transmitted to the system operator through the manager program 114 (④b).

When the client server 120 that transmits the result signal is a registered client server, the main server 110 stores the connection record of the client server in the CRM database 113 through the server agent program (⑤a) (⑥a). The advertisement video list is transmitted to the client server 120 through the advertisement video list database 220 (⑥b) (⑦). If the client server 120 that transmits the result signal is an unregistered client server, the main server 110 transmits a signal to the system operator or the like through the administrator program 114 (⑤b) or the web. Through the program 410 through the client registration process as shown in FIG.

Upon receiving the advertisement video list, the client server 120 transmits a signal to the main server 110 requesting to transmit the advertisement video corresponding to the advertisement video list through the client agent program 620 (8). After receiving the request signal, the main server 110 extracts the advertisement video corresponding to the advertisement video list from the advertisement video database 210 through the server agent program 610 and transmits the advertisement video to the multimedia transmitter 112 (⑨, ⑩). ). The multimedia transmission unit 112 transmits the advertisement video corresponding to the advertisement video list to the client server 120 (⑪).

The client server 120 receiving the advertisement video is output from the output device 130 connected through the client agent program 620 (⑫). After outputting the advertisement video, the client server 120 transmits data on the advertisement video output time to the main server 110 through the client agent program 620 (⑬). The main server 110 stores the data on the advertisement video output time through the server agent program 610 in the CRM database 113 (⑭). The data on the output time of the advertisement video stored in the CRM database 113 may be later displayed to the advertiser through the web program 410.

In the above description, the technical idea of the present invention has been described with the accompanying drawings, which illustrate exemplary embodiments of the present invention by way of example and do not limit the present invention. In addition, it is apparent that any person having ordinary knowledge in the technical field to which the present invention belongs may make various modifications and imitations without departing from the scope of the technical idea of the present invention.

1 is a block diagram showing an advertising system according to an embodiment of the present invention.

2 illustrates an example of a process in which an advertisement video is stored in an advertisement video database.

3 illustrates an example of outputting an advertisement video from the indoor to the outdoor through a glass window or the like.

4 simply illustrates a registration process of a client server.

5 illustrates an embodiment of a video advertising method according to the present invention.

6 illustrates another embodiment of a video advertising method according to the present invention.

Claims (18)

In the video advertising system is transmitted from the main server to the at least one client server, the advertisement video is output through at least one output device connected to each of the client server, The main server, Transmitting a predetermined advertising video list to each of the client servers, and transmitting an advertising video corresponding to the advertising video list to each of the client servers in response to a request signal from each of the client servers, Each of the client server, Each of the output devices connected to the main server transmits a signal requesting to transmit the advertisement video corresponding to the advertisement video list received from the main server, and receives the advertisement video corresponding to the advertisement video list from the main server. Video advertising system, characterized in that for outputting the received advertising video. The method of claim 1, wherein the main server, An advertisement video database for storing at least one advertisement video list and corresponding advertisement videos; And And a multimedia transmission unit for transmitting an optical video corresponding to the advertisement video list from the advertisement video database to each of the client servers. The method of claim 2, wherein the advertisement video database, The video advertisement system comprising two databases, and separately storing at least one advertisement video list and the corresponding advertisement video. The method of claim 2, wherein the main server, It is further provided with a CRM (Customer Relationship Management) database that stores which advertisement video is output for what time for which client, Video advertisement system, characterized in that for receiving the data on the output time of the advertising video from each of the client server and stored in the CRM database. The method of claim 2, wherein the main server, And a manager program for adding, editing, and deleting an advertisement video and an advertisement video list in the advertisement video database. The method of claim 2, wherein the main server, Further comprising a client database for storing at least one client list, Verifying that each client server corresponds to one of client lists stored in the client database, and transmitting the advertisement video list only to the authenticated client server. The method of claim 1, wherein each of the client server, And a result signal is transmitted to the main server by checking a power connection state and a network connection state of each output device. The method of claim 1, wherein the output device, Video advertisement system, characterized in that for outputting the advertising video from the indoor through any one of the glass window, the projection screen and the acrylic panel. In the video advertising method, the advertisement video is transmitted from the main server to at least one client server, the advertisement video is output through at least one output device connected to each of the client server, (a) transmitting a predetermined advertisement video list to each of the client servers at the main server; (b) transmitting a signal to each of the client server requesting each client server to transmit the advertisement video corresponding to the advertisement video list; (c) in response to a request signal from the client server, transmitting, from the main server, an advertisement video corresponding to the advertisement video list to each of the client servers; and (d) receiving the advertisement video from the client server and outputting the advertisement video received through each of the output devices. The method of claim 9, Automatically turning on each of the client servers at a predetermined time; Confirming a power connection state and a network connection state of each output device in each of the client servers, and transmitting a result signal to the main server; And And receiving a result signal transmitted from each of the client servers in the main server to determine a connection state of each of the client servers and a connection state of each of the output devices. The method of claim 10, In step (d), the video advertising method further comprises the step of automatically powering off each of the client server of the output of the advertising video. The method of claim 9, Authenticating whether the main server is a registered client server for each of the client servers; And the main server transmits the advertisement video list only to the authenticated client server. The method of claim 9, Transmitting data on an output time of the advertisement video from each of the client servers to the main server; And And storing data on an output time of the advertisement video in the main server. The method of claim 9, wherein step (d), During the output of the advertising video, each of the client server checks the connection state of each of the output device, the video advertising method, characterized in that for transmitting the result signal to the main server. The method of claim 9, wherein the output device The video advertising method characterized in that for outputting the advertising video to the outdoor through any one of a glass window, a projection screen and an acrylic panel indoors. In the video advertising method, the advertisement video is transmitted from the main server to at least one client server, the advertisement video is output through at least one output device connected to each of the client server, (a) automatically turning on each of the client servers at a predetermined time; (b) checking the power connection state and the network connection state of each output device in each of the client servers, and transmitting a result signal to the main server; (c) determining a connection state of each of the client servers and a connection state of each of the output devices by receiving a result signal transmitted from each of the client servers at the main server; (d) authenticating whether the main server is a registered client server for each of the client servers determined to be normal in the step (c); (e) transmitting a predetermined advertisement video list from the main server to each of the client servers authenticated in the step (d); (f) transmitting a signal to the main server requesting each client server receiving the advertisement video list to transmit the advertisement video corresponding to the advertisement video list; (g) transmitting an advertisement video corresponding to the advertisement video list from the main server to each of the client servers in response to a request signal from the client server; (h) receiving the advertisement video from the client server and outputting the advertisement video received through each of the connected output devices; (i) transmitting data on the output time of the advertisement video from each of the client servers to the main server; And (j) storing the data on the output time of the advertisement video in the main server. The method of claim 16, wherein step (h) is During the output of the advertisement video, each of the client server checks the power connection state and the network connection state of each of the output device, the video advertising method, characterized in that for transmitting the result signal to the main server. The method of claim 16, wherein the output device, The video advertising method characterized in that for outputting the advertising video to the outdoor through any one of a glass window, a projection screen and an acrylic panel indoors.

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