KR20090014924A - System and method for supplying advertisement and sever, recordimg medium - Google Patents

Abstract

An advertisement offering method, a system, an advertisement offering server thereof, and a recording medium are provided to induce a client who views multimedia contents to write a reply on a predetermined still screen included in the multimedia contents. A unit outputs reply information equivalent to multimedia contents outputted to a predetermined reply interface area. A unit(150) reads the reply information, and extracts or confirms at least one piece of keyword information. A unit outputs advertisement information corresponding to the extracted or confirmed keyword information to a certain area around a contents reproduction area. A unit outputs multimedia contents including subtitles and videos to the predetermined contents reproduction area.

Description

System and Method for Supplying Advertisement and Sever, Recordimg Medium}

1 is a diagram illustrating a configuration of a multimedia content comment operating system according to an embodiment of the present invention.

2 is a diagram illustrating a content playback interface configuration according to an embodiment of the present invention.

3 is a diagram illustrating a multimedia content playing process for operating a multimedia content comment according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a multimedia content playing process for operating a multimedia content comment according to another exemplary embodiment of the present invention.

5 is a diagram illustrating a process of providing comment information for each still image for operating a multimedia content comment according to an exemplary embodiment of the present invention.

6 is a diagram illustrating a process of receiving and storing a comment for each still image for operating a multimedia content comment according to an exemplary embodiment of the present invention.

7 is a diagram illustrating a keyword advertisement providing process for operating a multimedia content comment according to an embodiment of the present invention.

<Description of main parts of drawing>

100: client terminal 105: content providing server

110: interface unit 115: web interface providing unit

120: content playback interface providing unit 125: content transmission unit

130: information confirmation unit 135: information transmission unit

140: information receiving unit 145: information storing unit

150: keyword verification unit 155: advertisement extraction unit

160: advertisement providing unit 165: storage medium

170: keyword ad D / B

According to the present invention, a content reproduction area for reproducing multimedia content from a predetermined content reproducing interface providing means to input and output comment information for each still image of the multimedia content to a part of the upper, lower, left, and right sides of the content reproducing area. Providing a comment interface region and an advertisement output region for outputting predetermined advertisement information corresponding to the comment information for each still picture in a predetermined region except for the content reproduction region and the comment interface region; A storage medium for confirming play time information (or play frame information) of the multimedia content played by the terminal, and storing play time information (or play frame information) for the multimedia content in association with the still image; The playback time information checked in association with the Or confirming the comment information for each still picture corresponding to the playback frame information, and reading at least one of the identified still picture comments information by a predetermined keyword (or index word or context) to confirm at least one keyword (or index word or Confirming the context information; and confirming the information in conjunction with the keyword (or index word or context) advertisement D / B which stores at least one keyword (or index word or context) information and advertisement information in association with the predetermined advertisement extracting means. Extracting at least one advertisement information matching the keyword (or index word or context) information and outputting the extracted advertisement information to the advertisement output area by a predetermined information transmitting means. will be.

The main revenue of the search server that provides various search services based on the Internet is generated through keyword advertising, and the keyword advertising market is rapidly increasing every year.

In recent years, as the use of the Internet has been generalized and the opportunity for information contact has become easier, not only clients, who have conventionally been merely information users, have been cultivated the ability to act as information creators (or information providers), As the environment for this is provided by the rapid development of information and communication technology, user-created contents are gradually being activated around video.

However, the revenue source of the video-based user-generated content is mostly provided by inserting a predetermined advertising image in the video, and such a simple exposure type of advertising includes a problem that is difficult to expand the advertising market as in the conventional keyword advertising. have.

An object of the present invention for solving the problem is a means for outputting the multimedia content to the predetermined content playback area, and outputting the comment information corresponding to the output multimedia content to the predetermined comment interface area, and the multimedia Means for extracting or verifying at least one or more keyword (or index word or context) information by reading comment information corresponding to the content and advertising information corresponding to the at least one or more keyword (or index word or context) information extracted or identified. The present invention provides a system for providing an advertisement including means for outputting a predetermined area around the content reproduction area.

According to an aspect of the present invention, there is provided an advertisement providing method comprising: a content reproduction area for reproducing multimedia content from a predetermined content reproduction interface providing means to a terminal, and a still image of the multimedia content on a portion of the top, bottom, left, and right sides of the content reproduction area; Providing a comment interface area for inputting and outputting comment information for each star, and an advertisement output area for outputting predetermined advertisement information corresponding to the comment information for each still image in a predetermined area except the content reproduction area and the comment interface area; Check the play time information (or play frame information) of the multimedia content played by the terminal in the information checking means, and link the play time information (or play frame information) for the multimedia content with the comment information for each still picture. In connection with a storage medium for storing Confirming the comment information for each still picture corresponding to the confirmed play time information (or the play frame information); and reading at least one of the confirmed still picture comment information by a predetermined keyword (or index word or context) checking means. Identifying the above keyword (or index word or context) information, and a keyword (or index word or context) ad D / which stores at least one keyword (or index word or context) information and advertisement information in association with a predetermined advertisement extracting means. Extracting at least one advertisement information matching the identified keyword (or index word or context) information in association with B and outputting the extracted advertisement information to the advertisement output area by a predetermined information transmitting means. Characterized in that made.

On the other hand, the advertisement providing method according to the present invention, a content reproduction region for playing the multimedia content and subtitle information from the predetermined content reproduction interface providing means to the terminal, and an advertisement for outputting predetermined advertisement information on the area around the content reproduction region Providing an output area, and reading at least one keyword (or index word or context) information by reading caption information reproduced through the content reproduction area by a predetermined keyword (or index word or context) checking means; The identified keyword (or index word or context) information in association with keyword (or index word or context) advertisement D / B for storing at least one keyword (or index word or context) information and advertisement information in association with a predetermined advertisement extracting means. Extracting at least one advertisement information matching the The beam transmitting means is characterized in that comprises a step of outputting to the advertisement output area to the extracted advertisement information.

On the other hand, it includes a recording medium for recording a program for executing the above-described advertising providing method.

On the other hand, the advertisement providing system according to the present invention, means for outputting the multimedia content to the predetermined content playback area, and outputting the comment information corresponding to the output multimedia content to the predetermined comment interface area, and the multimedia content Means for extracting or verifying at least one or more keyword (or index word or context) information by reading the comment information corresponding to the and advertising information corresponding to the at least one or more keyword (or index word or context) information extracted or identified. And means for outputting on a predetermined area around the content reproduction area.

On the other hand, the advertisement providing system according to the present invention, means for outputting a multimedia content including a video and subtitles to a predetermined content reproduction region, and by reading the output subtitle information, at least one keyword (or index word or context) Means for extracting or confirming information and means for outputting advertisement information corresponding to the extracted or identified at least one keyword (or index word or context) information on a predetermined area around the content reproduction area. It is done.

Meanwhile, the advertisement providing server according to the present invention provides advertisement data corresponding to a keyword (or index word or context) extracted by reading and extracting comment information related to the output video on an area around a video output.

Meanwhile, the advertisement providing server according to the present invention provides advertisement data corresponding to a keyword (or an index word or a context) extracted by reading caption information of the output video on a region around the video output.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood. That is, each means described above is a server (or terminal) provided on the system shown in the following embodiments, or is a predetermined functional configuration provided in at least one or more servers (or terminals), or at least one or more servers. (Or a terminal) may be an association of at least two or more functional components. In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram showing the configuration of a multimedia content comment operating system according to an embodiment of the present invention.

In more detail, in FIG. 1, at least one or more multimedia contents reproduced by a streaming method, a predetermined content providing server 105 includes the multimedia contents in a predetermined client terminal 100 through a predetermined communication network. The upper, lower, left side of the content reproduction area of the content reproduction program (or browser program) by the content providing server 105 when streaming and playing the predetermined content reproduction program (or a browser program having a content reproduction module). And a comment interface region for inputting / outputting a comment on a still image corresponding to a specific playing time (or playing frame) of the multimedia content on a portion of the right side, and also has a predetermined advertisement in addition to the content playing region and the comment interface region. Output area (or area around video output) After inputting, input and output comment information for at least one still screen to the comment interface region, and the comment information for each still image (or subtitle information for the multimedia content) to the advertisement output region (or a video output peripheral region). The present invention relates to a multimedia content comment operating system configuration, which outputs predetermined advertisement information (or advertisement data including advertisement information) that matches corresponding keyword (or index word or context) information. Those skilled in the art will be able to infer various implementation methods for the multimedia content comment management system configuration by referring to and / or modifying the drawing 1, but the present invention includes all the implementation methods inferred. The description is made only by the implementation method shown in FIG. This feature is not limited.

For example, in FIG. 1, the content providing server 105 is illustrated as being configured as one server for convenience. However, the present invention is not limited thereto, and the content providing server 105 is not limited to the intention of those skilled in the art. At least two servers (eg, content providing server 105 and advertisement output server, etc.) may be implemented for each functional configuration, and it is to be clearly understood that the present invention includes all possible implementation methods.

Referring to FIG. 1 according to an embodiment of the present invention, the multimedia content comment operating system includes a predetermined content playing program (or a browser program having a content playing module) for playing predetermined multimedia content in a streaming manner. The client terminal 100 and the client terminal 100 through a predetermined communication network, and correspond to the multimedia content corresponding to a specific playing time (or playing frame) of the multimedia content played in the client terminal 100. When there is at least one comment information for each still picture stored in a predetermined storage medium 165 in association, the comment information for each still picture is transmitted to the client terminal 100 and output to the comment interface area. Through the comment interface in the client terminal 100 When at least one still picture comment information is input, the content providing server 105, after receiving the input comment information for each still picture is stored in the storage medium 165 in association with the multimedia content. The content providing server 105 confirms predetermined keyword (or index word or context) information from the still image comment information (or the subtitle information for the multimedia content) associated with the multimedia content. And transmits predetermined advertisement information matching the keyword (or index word or context) information from the predetermined keyword advertisement D / B 170 to the client terminal 100 so as to display an advertisement output region (or a video output peripheral region). And outputting the advertisement information (or advertisement data including the advertisement information).

The client terminal 100 is a wired communication network based on TCP / IP (for example, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). Including a wired terminal including at least one or more desktop computers, laptops, IPTV, etc. that are connected to the content providing server 105 via a communication, or a CDMA (Code Division Multiple Access) based mobile communication network (or HSDPA ( At least one mobile communication terminal connected to a high speed downlink packet access), a mobile internet terminal connected to the IEEE 802.16x based high-speed wireless Internet, and a wireless LAN terminal connected to the IEEE 802.11x based wireless LAN. It characterized in that it comprises a wireless terminal comprising a, the client terminal 100 is a predetermined multimedia content The predetermined content reproduction program (or a browser program having the content playing module) for reproducing a trimming method is characterized in that it is provided.

According to the exemplary embodiment of the present invention, when the client terminal 100 is provided with a browser program provided with a predetermined content playing module, the client terminal 100 transmits the content providing server 105 through the browser program. It is preferable to connect a web-based communication channel with a web channel, select a predetermined playback target multimedia content through the communication channel, and then receive and play the playback target multimedia content in a streaming manner.

According to another embodiment of the present invention, when the client terminal 100 is provided with only a predetermined content playback program, the client terminal 100 is predetermined to the content providing server 105 through the content playback program. After transmitting the reproduction target content information (eg, URL information on the reproduction target multimedia content), it is preferable to receive and reproduce the reproduction target multimedia content by a streaming method.

According to an embodiment of the present invention, the content playback program includes a predetermined content playback area, a comment interface area provided at a portion of the top, bottom, left, and right sides of the content reproduction area, and the content playback area and the comment interface area. It is preferable that a predetermined advertisement output area (or a video output peripheral area) is excluded.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the client terminal 100 corresponding to at least one or more wired terminals and / or wireless terminals. Omit for convenience.

According to the present invention, the content providing server 105 is provided (or linked) with a storage medium 165 for storing at least one or more multimedia contents to be provided to the at least one client terminal 100 for playback, When a predetermined caption is required to reproduce the multimedia content, the multimedia content is preferably stored in the storage medium 165 in association with the caption information for each multimedia content.

The multimedia content may include predetermined audio data and video data, and the audio data and video data may be synchronized and reproduced through a predetermined content playback program (or a content playback module). It is preferable to include a content file (for example, * .AVI, * .WMV, * .ASF, * .MPG, etc.).

In particular, the multimedia content does not necessarily have to be provided with a streaming format, and has a function of receiving and playing the multimedia content in a streaming manner to the content playing program (or content playing module) included in the client terminal 100. It is preferable to provide.

The caption information for each multimedia content may include a caption file (eg, * .SMI) synchronized with a play time of the audio data included in the multimedia content when a predetermined caption is required in the process of playing the multimedia content. It is preferable to comprise.

According to an exemplary embodiment of the present invention, the multimedia content stored in the storage medium 165 is processed in association with at least one multimedia content comment information including predetermined still picture information and at least one still picture comment information. It is preferably stored in the storage medium 165.

The still picture information may include at least one play time information (or play time interval) or play frame information (or play frame interval) corresponding to a predetermined video screen among the video data included in the multimedia content. It is preferable to make.

The still picture comment information may include at least one comment information registered from at least one client terminal 100 with respect to a predetermined video screen corresponding to the still picture information.

For example, the comment information for each still picture includes at least one feeling, review, question / answer, etc. of each client (eg, multimedia content viewer (viewer)) for a predetermined video screen corresponding to the still picture information. It is preferable.

In addition, the content providing server 105 stores the keyword (or index word or context) information purchased by at least one advertiser in association with at least one advertisement information matching the keyword (or index word or context). And (or interlock) predetermined keyword advertisement information D / B.

Those skilled in the art to which the present invention pertains may include storing at least one keyword (or index word or context) information and advertisement information in the keyword advertisement D / B 170 in association with the keyword information. Since you will be familiar with the keyword (or index word or context) information stored in the advertisement D / B 170 and the information structure for the advertisement information, a detailed description thereof will be omitted for convenience.

Referring to FIG. 1, the content providing server 105 connects a predetermined communication channel with a client terminal 100 equipped with the content playing program (or a browser program having a content playing module) through a predetermined communication network. And an interface unit 110 for managing.

According to an exemplary embodiment of the present invention, when the client terminal 100 is a wired terminal provided with a predetermined browser program and connected to a TCP / IP-based wired communication network, the interface unit 110 may include the client terminal 100. It is preferable to connect a predetermined web-based communication channel based on the Hyper-Text Transfer Protocol (HTTP) protocol.

According to another exemplary embodiment of the present invention, when the client terminal 100 is a wireless terminal having a positive browser program and connected to a CDMA / WCDMA based wireless communication network, the interface unit 110 may include the client terminal 100. It is preferable to connect a predetermined web-based communication channel based on the WAP (Wireless Application Protocol) or ME (Mobile Explorer) protocol.

According to the exemplary embodiment of the present invention, the interface unit 110 is provided in the client terminal 100 when the content providing server 105 streams and transmits a predetermined playback target multimedia content from the content providing server 105 to the client terminal 100. And a predetermined streaming communication channel for streaming the multimedia content.

Those skilled in the art will be familiar with the technical features of the streaming communication channel, so a detailed description thereof will be omitted for convenience.

Referring to FIG. 1, when the client terminal 100 connects the web-based communication channel to the client terminal 100, the content providing server 105 is connected to the interface unit 110 to the client terminal 100. And a web interface providing unit 115 that provides a multimedia content selection interface screen including a list of at least one multimedia content stored in 165.

The multimedia content selection interface screen provided by the web interface providing unit 115 to the client terminal 100 may be output to a browser program included in the client terminal 100, and correspondingly, the client terminal ( 100 inputs (or selects) predetermined content to be reproduced content through the multimedia content selection interface screen and transmits it to the content providing server 105.

According to another exemplary embodiment of the present invention, when a predetermined content playing program is provided in the client terminal 100, the client terminal 100 inputs (or selects) predetermined content to be played through the content playing program. To the content providing server 105.

Referring to FIG. 1, when the content to be reproduced is selected from the client terminal 100, the content providing server 105 transmits a predetermined content reproduction area and the content reproduction area to the client terminal 100. Content providing a content playback interface screen including a comment interface area provided at a portion of the top, bottom, left and right sides of the screen, and a predetermined advertisement output area (or a video output peripheral area) except the content playing area and the comment interface area. It is characterized by comprising a playback interface providing unit 120.

The content playback interface screen provided by the content playback interface providing unit 120 to the client terminal 100 (eg, a predetermined content playback area (= operation area of the content playback module included in the browser program) and the The comment interface area provided at a part of the top, bottom, left, and right sides of the content reproduction area, and a predetermined advertisement output area (or a video output peripheral area) except the content reproduction area and the comment interface area are the client terminal 100. It is preferable to output to the browser program provided in.

According to another exemplary embodiment of the present invention, the client terminal 100 includes the content playback area, a comment interface area provided at a portion of the top, bottom, left, and right sides of the content reproduction area, and the content playback area and the comment interface. When the content playback program includes a predetermined advertisement output area (or a video output peripheral area) except for an area, the content playback interface providing unit 120 provides the content playback interface screen to the client terminal 100. May be omitted, and the present invention is not limited thereto.

Referring to FIG. 1, the content providing server 105 provides the content playing interface screen to the browser program included in the client terminal 100 by the content playing interface providing unit 120 or the client. When predetermined content to be reproduced is received from a predetermined content reproduction program included in the terminal 100, the predetermined content corresponding to the content to be reproduced (or content to be reproduced) corresponding to the content to be reproduced is selected in association with the storage medium 165. Playback time for the multimedia content to be transmitted to the client terminal 100 in connection with the content transmission unit 125 and the content transmission unit 125 to stream the playback target multimedia content to the client terminal 100; Information (or playback frame information) and check the information in association with the storage medium 165. An information checking unit 130 for confirming at least one still image comment information stored in association with the still image information including the reproduced play time information (or the play frame information); And an information transmitter 135 for transmitting the still image comment information to the client terminal 100 in association with the storage medium 165, wherein the information transmitted to the client terminal 100 is provided. The multimedia content is reproduced and output through the content reproduction area of the content reproduction program (or a browser program having a content reproduction module), and the comment information for each still image transmitted to the client terminal 100 is Comment in content playback program (or browser program with content playback module) Characterized in that the output through the face region.

The content playback interface screen is provided to the browser program provided in the client terminal 100 by the content playback interface providing unit 120 or a predetermined content playback program is provided from a predetermined content playback program provided in the client terminal 100. When the reproduction target content information is received, the content transmitter 125 extracts predetermined reproduction target multimedia content corresponding to the reproduction target content selection information (or the reproduction target content information) from the storage medium 165. And, if the extracted playback target multimedia content does not meet the streaming conditions, it is preferable to further comprise a function for processing the multimedia content in a streaming manner.

When a predetermined playback target multimedia content corresponding to the playback target content selection information (or playback target content information) is extracted from the storage medium 165, the content transmission unit 125 is connected to the interface unit 110. Connecting a content playback program (or content playback module) included in the client terminal 100 with a predetermined streaming communication channel, and transmitting the playback target multimedia content to the client terminal 100 through the streaming communication channel. The multimedia content transmitted to the client terminal 100 may be reproduced and output through a content play area of the content play program (or a browser program having a content play module).

While the content transmission unit 125 transmits and reproduces the multimedia content to be reproduced by the streaming method to the client terminal 100, the information checking unit 130 is transmitted by stringing to the client terminal 100. And confirming play time information (or play frame information) of the multimedia content, wherein the checked play time information (or play frame information) is processed in association with the multimedia content and stored in the storage medium 165. It is preferable to match the reproduction time information (or the reproduction frame information) included in the still picture information.

According to the exemplary embodiment of the present invention, the information checking unit 130 starts playing the multimedia content to be played on the client terminal 100, and then starts a predetermined timer to play the time information of the multimedia content (or the Playback frame information calculated by multiplying the play time information by the data rate of the video data.

According to the exemplary embodiment of the present invention, if the content playing program (or content playing module) included in the client terminal 100 moves the playing time (or playing frame) according to a predetermined key input (or moving the progress bar), Preferably, the play time change information (or play frame change information) is transmitted to the content providing server 105. In this case, the information checking unit 130 sends the play time change information (or play frame) to the timer. Change information) to confirm the play time information (or play frame information) of the multimedia content.

When the play time information (or play frame information) of the multimedia content transmitted by string to the client terminal 100 is confirmed, the information checking unit 130 includes the checked play time information (or play frame information), By comparing the playback time information (or playback frame information) included in the at least one still picture information stored in the storage medium 165 in association with the multimedia content, the confirmed playback time information (or playback frame information) is compared. It is characterized by checking whether there is at least one still information for each still picture stored in association with the still picture information.

If the at least one comment information for each still picture matching the play time information (or play frame information) is confirmed, the information transmitter 135 may transmit the play time information (or the play time information) from the storage medium 165. Play frame information) and extracts at least one comment information for each still picture matched to the client terminal 100 and transmits the comment information for each still picture sent to the client terminal 100 to the content. And a comment interface area of a playback program (or a browser program having a content playback module).

Referring to FIG. 1, the content providing server 105 may include still picture information including predetermined play time information (or play frame information) from the client terminal 100 that streams and outputs the play target multimedia content. An information receiving unit 140 for receiving comment information for each still picture, and an information storage unit 145 for storing the received still picture information and the still picture comment information in association with the playback target multimedia content in the storage medium 165. And the comment information for each still picture is input through a comment interface of a content playing program (or a browser program having a content playing module) included in the client terminal 100. It is done.

While the content transmission unit 125 transmits, plays, and outputs the playback target multimedia content to the client terminal 100 in a streaming manner, the information receiver 140 reproduces the content provided in the client terminal 100. A still image including at least one comment information for each still image input through a comment interface of a program (or a browser program) and at least one play time information (or play frame information) in which the comment information for each still image is input; And receiving information.

When the still picture information including the play time information (or the play frame information) and the comment information for each still picture are received through the information receiver 140, the information storage unit 145 stops the received still picture information and the still picture information. The comment information for each screen may be stored in the storage medium 165 in association with the playback target multimedia content.

According to an exemplary embodiment of the present invention, predetermined still picture information matching the received still picture information (or matching within a predetermined range) and comment information for each still picture are pre-processed in association with the playback target multimedia content and the storage is performed. When stored in the medium 165, the information storage unit 145 preferably stores the received still picture information and comment information for each still picture in addition to the stored still picture comment information.

Referring to FIG. 1, when the content providing server 105 checks play time information (or play frame information) on multimedia content transmitted by stringing to the client terminal 100 by the information checking unit 130, A predetermined keyword (or index word or context) included in the still image comment information (or the subtitle information for multimedia content) corresponding to the play time information (or play frame information) in association with the storage medium 165. The keyword checking unit 150 confirms information and the advertisement extracting unit 155 extracts predetermined advertisement information matching the keyword (or index word or context) information in association with the keyword advertisement D / B 170. And an advertisement transmitter for transmitting the extracted advertisement information to the client terminal 100, wherein the advertisement information is transmitted to the client terminal 100. The information (or ad data including advertisement information) is characterized in that the output through the advertisement output area (or a video output peripheral region) of the content playback program (or a browser program having a content reproduction module).

When the play time information (or play frame information) regarding the multimedia content transmitted by string information is transmitted to the client terminal 100 by the information check unit 130, the keyword check unit 150 stores the storage medium 165. And identifying predetermined keyword (or index word or context) information from at least one still picture-specific comment information matching the play time information (or play frame information).

If the playback target multimedia content is stored in the storage medium 165 in association with predetermined caption information, the keyword checking unit 150 is linked to the playback target multimedia content and stored in the storage medium 165. Predetermined keyword (or index word or context) information is identified from subtitle information matching the play time information (or play frame information) among the subtitle information for each multimedia content.

According to an exemplary embodiment of the present invention, the keyword checking unit 150 excludes a predicate among a plurality of syllables in comment information (or subtitle information) for each still picture matching the play time information (or play frame information). It is preferable to identify the syllables repeatedly included at least two times with the keyword (or index word or context) information.

According to another exemplary embodiment of the present invention, the keyword checking unit 150 confirms at least one keyword (or index word or context) information included in the keyword advertisement D / B 170, and the play time information. (Or index word or context) by checking whether the still image comment information (or subtitle information) matching the play frame information includes syllables corresponding to the keyword (or index word or context) information. It is preferable to confirm with information.

When at least one keyword (or index word or context) information is identified from the still image-specific comment information (or subtitle information) matching the play time information (or play frame information), the advertisement extracting unit 155 may determine the information. Extracts at least one advertisement information stored in association with the keyword (or index word or context) information from the keyword advertisement D / B 170, and the advertisement transmitting unit extracts the extracted advertisement information from the client. Characterized in that the transmission to the terminal 100, the advertisement information (or advertisement data including the advertisement information) transmitted to the client terminal 100 is the content playback program (or browser program having a content playback module) It is characterized in that the output through the advertising output area (or video output peripheral area).

2 is a diagram illustrating a content reproduction interface configuration according to an embodiment of the present invention.

In more detail, FIG. 2 illustrates a case where the client terminal 100 on the multimedia content comment operating system shown in FIG. 1 is connected to the content providing server 105 through a browser program having a predetermined content playing module. Contents playback interface screen configuration provided by a browser program provided in the client terminal 100 in the content providing server 105, if one of ordinary skill in the art to which the present invention pertains, refer to FIG. And / or may be modified to infer various implementation methods for the content playback interface configuration, but the present invention includes all the implementation methods that are inferred, and the technical features thereof may be modified only by the implementation method illustrated in FIG. It is not limited.

For example, those skilled in the art to which the present invention pertains may refer to, and / or modify, the present invention, provided with a predetermined content playback program in addition to the browser program having the content playback module shown in FIG. It is possible to infer the configuration of the content playback interface, the content playback interface provided in the content playback program is also a predetermined content playback area 200, the comment interface area 205 and the advertisement output area as shown in FIG. (Or a video output peripheral area) 210 is characterized by comprising at least one.

Referring to FIG. 2, the content reproduction interface configuration includes a predetermined content reproduction region 200 in an upper left region of a browser program having the content reproduction module, and a predetermined content reproduction region 200 at a lower end of the content reproduction region 200. The comment interface region 205 is provided, and the advertisement output region (or the video output peripheral region) 210 is provided on the right side of the browser program.

According to the exemplary embodiment of the present invention, the comment interface region 205 may be provided at any of the top, bottom, left, and right sides of the content reproduction region 200 in addition to the implementation method illustrated in FIG. The present invention is not limited by this.

In addition, the advertisement output region (or a video output peripheral region) 210 may be provided in any region that does not overlap with the content reproduction region 200 and the comment interface region 205, thereby limiting the present invention. Not.

3 is a diagram illustrating a multimedia content playing process for operating a multimedia content comment according to an exemplary embodiment of the present invention.

In more detail, FIG. 3 is connected to the content providing server 105 shown in FIG. 1 through a browser program having a predetermined content playing module in the client terminal 100 on the multimedia content comment operating system shown in FIG. After the connection is provided with the content selection information to be reproduced, the content providing server 105 provides the content reproduction interface screen shown in FIG. 2 to the client terminal 100 and then displays the content reproduction interface screen. The present invention relates to a process of transmitting and playing a playback target multimedia content corresponding to the playback target content selection information in a streaming manner to the content playback area 200 of the present invention. Refer to and / or modify Figure 3 to operate the multimedia content comment. Various implementation methods for the process of playing a multimedia content may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 3, the client terminal 100 shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 105 is referred to as a "server" for convenience.

Referring to FIG. 3, when the terminal accesses the server through a browser program having a content playing module and connects a web-based communication channel (300), the server transmits predetermined multimedia content to the terminal through the communication channel. A selection interface screen is provided (305), and correspondingly, the terminal inputs (or selects) predetermined playback target content selection information via the multimedia content selection interface screen (310), and the input (or selected) playback is performed. Target content selection information is transmitted to the server through the communication channel (315).

Thereafter, the server provides the content reproduction interface shown in FIG. 2 to the terminal through the communication channel (320).

According to an exemplary embodiment of the present invention, the content reproduction interface may include a predetermined content reproduction region 200 (eg, an operation region of a content reproduction module included in the browser program), an upper end, a lower end, a left side, At least one comment interface region 205 provided at a portion of the right side, and a predetermined advertisement output region (or a video output peripheral region) 210 except for the content reproduction region 200 and the comment interface region 205, It is preferable to make.

Thereafter, the server connects a predetermined content communication module included in the browser program included in the terminal with a predetermined streaming communication channel for streaming and transmitting the predetermined multimedia content (325).

Those skilled in the art will be familiar with the technical features of the streaming communication channel, so a detailed description thereof will be omitted for convenience.

If the streaming communication channel is connected (330), the server transmits a predetermined playback target multimedia content corresponding to the playback target content selection information to the terminal through the streaming communication channel in a streaming manner, so that the content playback interface. In operation 335, the image is reproduced and output through the image reproduction region 200.

According to an embodiment of the present invention, the multimedia content is not played at the same time as the transmission, it is preferable that after the predetermined buffering (Buffering) through the content playback module provided in the terminal.

Accordingly, the server checks whether the multimedia content transmitted to the terminal starts to be reproduced (340), and if the multimedia content starts to be reproduced (345), providing the comment information for each still picture shown in FIG. Or a process of receiving and storing comments for each still picture shown in FIG. 6, or a process of providing a keyword advertisement shown in FIG. 7.

4 is a diagram illustrating a multimedia content reproduction process for operating a multimedia content comment according to another exemplary embodiment of the present invention.

In more detail, FIG. 4 illustrates a method of executing a predetermined content playing program having a content playing interface according to the present invention in the client terminal 100 on the multimedia content comment operating system shown in FIG. When the predetermined content to be reproduced is provided to the content providing server 105 illustrated in FIG. 1, the content providing server 105 is provided to the content reproducing area 200 of the content reproducing interface included in the content reproducing program. The present invention relates to a process of transmitting and playing a playback target multimedia content corresponding to the playback target content information by a streaming method. Those skilled in the art may refer to and / or modify the present invention. Multimedia content for operating the multimedia content comment Various implementation methods for the reproduction process may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 4, the client terminal 100 shown in FIG. 1 is referred to as a “terminal” for convenience, and the content providing server 105 is referred to as a “server” for convenience.

Referring to FIG. 4, the terminal includes a predetermined content reproduction area 200, a comment interface area 205 provided at a portion of the top, bottom, left, and right sides of the content reproduction area, and the content reproduction area 200. ) And a content playback program having a content playback interface including at least one predetermined advertisement output region (or a video output peripheral region) 210 except for the comment interface region 205. Predetermined reproduction target content information is input (or selected) through (400), and the reproduction target content information (eg, URL information of the reproduction target multimedia content) is transmitted to the server through a predetermined communication network (405). .

Thereafter, the server connects a predetermined content playback program included in the browser program provided in the terminal with a predetermined streaming communication channel for streaming and transmitting the predetermined multimedia content (410).

Those skilled in the art will be familiar with the technical features of the streaming communication channel, so a detailed description thereof will be omitted for convenience.

If the streaming communication channel is connected (415), the server transmits a predetermined playback target multimedia content corresponding to the playback target content information to the terminal through the streaming communication channel in a streaming manner, so that In operation 420, the content is reproduced and output through the content reproduction area 200.

According to an embodiment of the present invention, the multimedia content is not played at the same time as the transmission, it is preferable that after the predetermined buffering (Buffering) through the content playback program provided in the terminal.

Accordingly, the server checks whether the multimedia content transmitted to the terminal starts to be played (425), and when the multimedia result is started to be played (430), providing the comment information for each still picture shown in FIG. 5; Alternatively, a process of receiving and storing comments for each still picture shown in FIG. 6 or providing a keyword advertisement shown in FIG. 7 is disclosed.

5 is a diagram illustrating a process of providing comment information for each still picture for operating a multimedia content comment according to an exemplary embodiment of the present invention.

In more detail, FIG. 5 illustrates a content reproduction area of a content reproduction program (or a browser program) in which the target multimedia content is provided in the client terminal 100 through the multimedia content reproduction process illustrated in FIGS. 3 and 4. When playback is performed through 200, the content providing server 105 on the multimedia content comment management system illustrated in FIG. 1 periodically checks play time information (or play frame information) for the multimedia content, and stores the storage medium. And transmitting, to the client interface 100, the comment information for each still picture matched with the identified playback time information (or playback frame information) to the client interface 100 from 165 and outputting the comment information to the comment interface area 205. If one of ordinary skill in the art to which the present invention pertains, this figure 5 By referring to and / or modified it can be inferred various implementation methods for the process of providing comment information for each still picture for the operation of the multimedia content comments, the present invention comprises all the inferred implementation method, this figure 5 The technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 5, the client terminal 100 shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 105 is referred to as a "server" for convenience.

Referring to FIG. 5, a content playing area 200 of a content playing program (or a browser program) in which the target multimedia content is provided in the client terminal 100 through the multimedia content playing process illustrated in FIG. 3 or FIG. 4. When the server is played back through the server, the server starts a predetermined timer to play the multimedia content being played through the content playing area 200 on the content playing program (or browser program) included in the client terminal 100. Check the time information (or playback frame information) (500), at least one comment information for each still picture corresponding to the confirmed playback time information (or playback frame information) in association with the storage medium 165 is the multimedia In step 505, the information is stored in association with the content.

If at least one still picture-specific comment information matching the checked play time information (or play frame information) is confirmed (510), the server sends the at least one still picture-specific comment to the terminal. In step 515, the terminal transmits the information to the comment interface region 205 in response to the received still image comment information.

Thereafter, the server periodically checks whether the playback of the multimedia content is stopped (or terminated) (525), and if the playback of the multimedia content is not stopped (or terminated) (530), the server is connected to the multimedia content. It is checked whether the playback time (or playback frame) is changed arbitrarily (535).

If the check result shows that the play time (or play frame) for the multimedia content is not arbitrarily changed (540), the server checks play time information (or play frame information) for the multimedia content and the play time information. The process of transmitting at least one still picture-specific comment information matched with (or playing frame information) to the terminal and outputting the comment information to the comment interface area 205 is repeated.

On the other hand, if the playback time (or playback frame) for the multimedia content is arbitrarily changed (540), the server returns the playback time information (or playback frame information) for the multimedia content to the changed playback time (or playback frame). (545), reconfirm the play time information (or play frame information) of the multimedia content, and display at least one still picture comment information matched with the play time information (or play frame information). The process of transmitting to the terminal and outputting to the comment interface region 205 is repeated.

6 is a diagram illustrating a process of receiving and storing a comment for each still image for operating a multimedia content comment according to an exemplary embodiment of the present invention.

In more detail, FIG. 6 illustrates a content reproduction area of a content reproduction program (or a browser program) in which the target multimedia content is provided in the client terminal 100 through the multimedia content reproduction process illustrated in FIGS. 3 and 4. When the playback is performed through 200, the client terminal 100 on the multimedia content comment management system illustrated in FIG. 1 checks whether at least one comment information is input through the comment interface, and when the comment information input is confirmed, The client terminal 100 transmits the still picture information including the play time information (or the play frame information) to which the comment is input and the comment information for each still picture to the server, whereby the still picture information and the still picture The storage medium by linking comment information with the multimedia contents Regarding the process of storing in (165), those skilled in the art to which the present invention pertains, receiving and storing comments for each still image for the multimedia content comment operation by referring to and / or modifying the present invention. Various implementation methods for the process may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 6, the client terminal 100 shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 105 is referred to as a "server" for convenience.

Referring to FIG. 6, a content reproduction area 200 of a content reproduction program (or a browser program) in which the target multimedia content is provided in the client terminal 100 through the multimedia content reproduction process illustrated in FIG. 3 or FIG. 4. When playing through), the terminal checks whether a predetermined comment is input through the comment interface of the content playing interface (600).

If a predetermined comment is input through the comment interface as a result of the checking (600), the terminal determines predetermined play time information (or play frame information) of the multimedia content being played through the content play area 200. ), And transmits the still picture information including at least one or more of the checked play time information (or play frame information) and the comment information for each still picture input through the comment interface to the server ( 615).

Subsequently, the server may include play time information (or play frame information) included in the received still picture information among at least one still picture comment stored in association with the multimedia content in association with the storage medium 165. In operation 625, it is determined whether there is at least one comment information for each still picture matched (or matched within a predetermined range).

If there is no at least one still picture comment corresponding to the received play time information (or play frame information) as a result of the checking (630), the server determines the received still picture information and the still picture comment. After storing information in the storage medium 165 in association with the multimedia content (635), and transmits the result of storing the comment information for each still picture to the terminal (645).

On the other hand, if there is at least one comment information for each still picture matching the received play time information (or play frame information) as a result of the check (630), the server is processed in association with the multimedia content and the storage medium 165. After adding the received still picture comment information to the still picture comment information stored in the storage unit 640, and transmits the result of storing the comment information for each still picture to the terminal (645).

Thereafter, the terminal periodically checks whether the playback of the multimedia content is stopped (or terminated) (650), and if the playback of the multimedia content is not stopped (or terminated) (655), at least one through the comment interface. Check whether the comment information is input, and if the comment information input is confirmed, the still picture information including the play time information (or play frame information) in which the comment is input in the client terminal 100 and the comment for each still picture. The process of transmitting information to the server and registering is repeated.

7 is a diagram illustrating a keyword advertisement providing process for operating a multimedia content comment according to an embodiment of the present invention.

In more detail, FIG. 7 illustrates a content reproducing area of a content reproducing program (or a browser program) in which the multimedia object to be reproduced is provided in the client terminal 100 through the multimedia content reproducing process illustrated in FIGS. 3 and 4. 200, the content providing server 105 on the multimedia content comment operating system illustrated in FIG. 1 periodically checks play time information (or play frame information) for the multimedia content, and the storage medium. After confirming predetermined keyword (or index word or context) information from at least one still picture-specific comment information (or subtitle information) matching the identified playback time information (or playback frame information) from 165, The keyword (or index or contextual) information from the keyword ad D / B 170 Extracting at least one advertisement information, and transmitting the extracted advertisement information to the client terminal 100 to output to the advertisement output region (or video output peripheral region) 210, the present invention Those skilled in the art may refer to and / or modify this drawing to infer various implementation methods for the keyword advertisement providing process for operating the multimedia content comment, but the present invention infers the above. It is made to include all the implementation methods, the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 7, the client terminal 100 shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 105 is referred to as a "server" for convenience.

Referring to FIG. 7, a content playing area 200 of a content playing program (or a browser program) in which the target multimedia content is provided in the client terminal 100 through the multimedia content playing process illustrated in FIG. 3 or FIG. 4. Playback time for the multimedia content being played through the content playback area 200 on the content playback program (or browser program) included in the client terminal 100 by starting a predetermined timer. Information (or playback frame information) is checked (700), and at least one still image comment information (or subtitle information) corresponding to the checked playback time information (or playback frame information) in association with the storage medium 165. Check at least one keyword (or index word, or context) information included in the &quot;

According to an exemplary embodiment of the present invention, the server repeatedly repeats at least two times of the comment information (or subtitle information) for each still picture that matches the play time information (or play frame information) except for a predicate among a plurality of syllables. It is preferable to identify the syllables included by the keyword (or index word or context) information.

According to another exemplary embodiment of the present invention, the server checks at least one keyword (or index word or context) information included in the keyword advertisement D / B 170, and the play time information (or play frame information). To identify the keyword (or index word or context) information by checking whether the comment information (or subtitle information) for each still picture matching the syllable includes syllables corresponding to the keyword (or index word or context) information. It is preferable.

If at least one keyword (or index word or context) information is identified from at least one still picture-specific comment information (or subtitle information) matching the play time information (or play frame information) (710), the server Extracts at least one advertisement information associated with the identified keyword (or index word or context) information from a predetermined keyword advertisement D / B 170 (715), and includes the extracted advertisement information (or advertisement information). The advertisement data is transmitted to the terminal and output to the advertisement output region (or the video output peripheral region) 210 (720).

Thereafter, the server periodically checks whether the playback of the multimedia content is stopped (or terminated) (725), and if the playback of the multimedia content is not stopped (or terminated) (730), the server is connected to the multimedia content. It is checked whether the playback time (or playback frame) is changed arbitrarily (735).

If the check result shows that the play time (or play frame) for the multimedia content is not arbitrarily changed (740), the server checks play time information (or play frame information) for the multimedia content and the play time information. Identify keyword (or index word or context) information included in at least one still image-specific comment information (or subtitle information) matched with (or play frame information), and correspond to the keyword (or index word or context) information At least one advertisement information (or advertisement data including advertisement information) is transmitted to the terminal, and the process is repeated in the advertisement output region (or a video output peripheral region) 210.

On the other hand, if the playback time (or playback frame) for the multimedia content is randomly changed (740), the server returns the playback time information (or playback frame information) for the multimedia content to the changed playback time (or playback frame). (745), reconfirm the play time information (or play frame information) for the multimedia content, and at least one still image comment information (or at least one matched with the play time information (or play frame information) Check the keyword (or index word or context) information included in the subtitle information, and at least one advertisement information (or advertisement data including advertisement information) corresponding to the keyword (or index word or context) information. The process is repeated in the advertisement output region (or the video output peripheral region) 210 by transmitting to.

According to the present invention, the client viewing the multimedia content is induced to attach a predetermined comment to a predetermined still image included in the multimedia content, and the keyword for the multimedia content is based on a keyword search for the comment for each still image. There is an advantage in providing advertising.

According to the present invention, when a predetermined subtitle exists in the multimedia content, there is an advantage of providing a keyword advertisement for the multimedia content based on a keyword search for the subtitle.

Claims (7)

A content playback area for playing multimedia content from a predetermined content playback interface providing means to a terminal, and a comment interface area for inputting and outputting comment information for each still image of the multimedia content to a part of the top, bottom, left, and right sides of the content control area; And providing an advertisement output region for outputting predetermined advertisement information corresponding to the comment information for each still picture in a predetermined region except for the content reproduction region and the comment interface region. Confirm the play time information (or play frame information) of the multimedia content played by the terminal in a predetermined information checking means, and display the play time information (or play frame information) and the comment information for each still picture of the multimedia content. Identifying comment information for each still picture corresponding to the identified playback time information (or playback frame information) in association with a storage medium that is linked and stored; Confirming at least one keyword (or index word or context) information by reading the confirmed comment information for each still image by a predetermined keyword (or index word or context) checking means; The identified keyword (or index word or context) information in association with keyword (or index word or context) advertisement D / B for storing at least one keyword (or index word or context) information and advertisement information in association with a predetermined advertisement extracting means. Extracting at least one advertisement information matched with; And And outputting the extracted advertisement information to the advertisement output area by a predetermined information transmitting means. Providing a content reproducing area for reproducing multimedia content and subtitle information from a predetermined content reproducing interface providing means, and an advertisement output area for outputting predetermined advertisement information on an area around the content reproducing area; Confirming at least one keyword (or index word or context) information by reading caption information reproduced through the content reproduction area by a predetermined keyword (or index word or context) checking means; The identified keyword (or index word or context) information in association with keyword (or index word or context) advertisement D / B for storing at least one keyword (or index word or context) information and advertisement information in association with a predetermined advertisement extracting means. Extracting at least one advertisement information matched with; And And outputting the extracted advertisement information to the advertisement output area by a predetermined information transmitting means. A recording medium, characterized in that for recording a program for executing the method of any one of the preceding claims. Means for outputting multimedia contents to a predetermined content reproduction region, and outputting comment information corresponding to the output multimedia contents to a predetermined comment interface region; Means for reading comment information corresponding to the multimedia content to extract or verify at least one keyword (or index word or context) information; And And means for outputting advertisement information corresponding to the extracted or identified at least one keyword (or index word or context) information on a predetermined area around the content reproduction area. Means for outputting multimedia content including a moving picture and a subtitle to a predetermined content reproducing area; Means for reading the output caption information to extract or verify at least one keyword (or index word or context) information; And And means for outputting advertisement information corresponding to the extracted or identified at least one keyword (or index word or context) information on a predetermined area around the content reproduction area. An advertisement providing server providing advertisement data corresponding to a keyword (or an index word or a context) extracted by reading comment information related to the output video on an area around a video output. And an advertisement providing server corresponding to a keyword (or an index word or a context) extracted by reading caption information of the output video on an area around a video output.

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