KR20090012040A - System and method for distributing profits generated from internet contents by network marketing - Google Patents

Abstract

A system for distributing profits generated by internet contents for network marketing is provided to distribute profits generated by internet contents to a contributor who spreads the internet contents on the internet based on an extent of contribution in order to activate the use of high-quality contents. A system for distributing profits generated by internet contents for network marketing comprises the following units. A plurality of users(10,12) are connected to a web server(30) providing a website for uploading a UCC through the internet(20). The web server contacts a UCC profit distributing system(100) through a communication network. The UCC profit distributing system obtains a UCC which a user desires to spread through the internet and information of a UCC provider.

Description

SYSTEM AND METHOD FOR DISTRIBUTING REVENUES FROM INTERNET CONTENT BY NETWORK MARKETING {SYSTEM AND METHOD FOR DISTRIBUTING PROFITS GENERATED FROM INTERNET CONTENTS BY NETWORK MARKETING}

The present invention relates to a system and method for distributing (distributing) revenue generated by digital content. More particularly, the present invention relates to Internet content (usually, corporate created content (CCC) and user generated content (CCC) on the Internet. By dividing the revenue generated by the distribution channel into the users who have spread the content according to its spread contribution, thereby providing specific and practical benefits to all the operators, content producers, and content users of the website that posted the content. The present invention relates to a system and method for presenting a profit model and enabling the high quality content to be actively spread. In particular, the present invention relates to the spread of Internet content encompassing CCC and UCC and the distribution of revenue accordingly, but the following describes the technical idea of the present invention with the main purpose of UCC having a higher frequency of use. However, it is apparent that the description of the present invention is not intended to limit the scope of the present invention to only the UCC.

Recently, with the spread of Web 2.0, interest in the generation and distribution of contents has exploded. This has caused the flooding of UCC in recent years. Web 2.0 provides user-oriented web applications based on the openness of the Internet environment, the possibility of sharing information, and the participation and communication of users according to the wide bandwidth of the Internet network and the development of digital devices. It means the next generation web environment that can produce and share it on the Internet. As described above, the contents created by a large number of users in this web 2.0 environment are abbreviated as UCC. UCC is actually a text, photo, cartoon, map, music, video, skin, avatar, etc. There are many kinds.

Increasing interest in UCC by Internet users has led to a phenomenon in which users are able to create and enjoy content directly from the manual reading and viewing through the Internet media. This changes the nature of the media itself, causing a great change throughout the media industry. In other words, the infinite virtual space provided by the Internet and the infrastructure that supports it have made users more diverse in the Internet, and recently, interest in the UCC-based profit model has been increasing.

The revenue model based on UCC, which is known in the art, is as follows.

First, a model that generates revenue by including advertisements in UCC, for example, inserts a text line on a video player or a short advertisement before and after video playback to generate revenue based on the viewing of the advertisement. There is this. One example is mncast.

Secondly, it is a model that generates revenue by providing UCC that does not include advertisements directly on the portal site. For example, in the case of cartoon content, the traffic to the portal site is increased due to the increase in overall traffic by users using the cartoon content. There is a model that raises the unit price of the ad displayed.

In the conventional revenue model described above, the web site operator providing the UCC to the user accounts for 100% of the advertising revenue generated either directly or indirectly. As a result, market development is hampered by the lack of adequate compensation for successful UCC production and distribution to UCC producers who create their own content or UCC users who have contributed to the active distribution. There was a big problem that this was not inspired.

In this regard, a model has recently begun to distribute revenue to UCC producers.

Models in which revenue is distributed to UCC producers include producer revenue distribution models, user-generated advertising models, and UCC direct selling models.

First, the Producer Revenue Sharing model is a model in which revenue is distributed between the operator of the website and the UCC creator based on the number of views on the UCC. For example, the UCC Video Open Market, which provides a UCC production studio and enables the purchase and sale of videos. Pix scout.

Next, the user generated advertisement (User Generated Ad) model may include a variety of known models that the user produces advertising phrases, advertising videos, etc. to sell or exhibit (for example, advertising contests) to companies.

Finally, the UCC direct selling model is a model that sells UCC directly to users, as is the case with Pandora TV, which is generated by operators who are also UCC producers (this is not a very different concept from the aforementioned CCC).

In the digital content industry, content is produced by IT technology, and the produced content is distributed through a network, which in turn is consumed through information devices. In this production and distribution, key users, namely, "users who create their own content" and "syndicators or sharers who use already created content," play an essential role. In particular, "receptor-focused users" spread the uploaded content, allowing other users to experience UCC freely, providing a fundamental reason for generating various kinds of revenue through UCC copyright buyers or UCC free users. Function.

However, the conventional revenue distribution models described above are limited in that they limit market participation of more users by excluding "receptor-centric users" who share and distribute UCC, and impede the activation of quality UCC. Exposing

In addition, regardless of the stage of UCC proliferation, the user of the UCC file locator (eg, URL or file path in a web server) that is stored and used only in the same manner is used to spread the UCC. Because it was difficult to manage information on, there was a problem that it was technically difficult to distribute revenue generated through the spread of UCC to users who contributed to the spread.

Therefore, there is an urgent need for a new revenue model that considers all the operators, UCC producers, and UCC users of Web sites that provide UCC, and can further grow the UCC-centric environment in the long run.

SUMMARY OF THE INVENTION The present invention has been proposed to solve the above problems, and an object of the present invention is to distribute the revenue generated by the distribution path of content on the Internet to users who have spread the content according to its contribution contribution. It provides a system and method for presenting a specific and substantial revenue model to all content creators, content creators, and content users, and enabling the use of quality content.

According to an aspect of the present invention, there is provided a system for distributing revenue generated in connection with Internet content, comprising: a content database including a plurality of contents, a dividend revenue calculator, and a dividend revenue provider; Calculate a profit to be allocated to at least one user involved in the spread of the content contained in the content database, the dividend revenue providing unit to the revenue to the at least one user using the calculation result in the dividend revenue calculation unit Provided is a system characterized by providing.

In addition, according to another aspect of the present invention, a method for distributing revenue generated in association with a content in a system interoperating with a content database including a plurality of Internet content, involved in the spread of the content contained in the content database Storing at least one diffusion path including identification information of at least two users in correspondence with the spread content, calculating a revenue to be allocated to the at least two users, and storing the calculated revenue at least Providing to two users, wherein the spreading path includes hierarchically including identification information for each of the at least two users.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

In addition, in the following description of the invention and the claims, it is to be understood that the following terms are specifically defined in the present invention so as to have the broadest meaning in the dictionary or to have a meaning beyond the dictionary meaning. do.

1. User-generated content (UCC): By content means all kinds of content that netizens on the Internet produce and distribute for non-profit purposes, and in broad terms, content producers who produce content and use it for commercial purposes or It also covers content produced by website operators (eg, CCC). For example, according to the present specification, all kinds of content commercially sold by a web site operator, such as a mini homepage (so-called "mini homepage") decorating item sold by a famous web site, Cyworld, may be included.

2. UCC Users: Consultation refers to individual netizens who passively use or spread UCC produced by others, but broadly refers to those who produce UCC as a person who experiences or contributes to UCC. Even those who produce the CCC can be included.

The present invention as described above creates various effects as follows.

First, by distributing the revenue generated by the spread of contents to the users who spread the Internet contents, the contents users can participate more actively in the spread of the contents, thereby expanding the use of the contents, thereby expanding the overall market. You can expect.

Second, in addition to the market expansion as described above, the advertising effect of the content can be increased.

Third, as content usage becomes more active, passive content users will be able to participate more actively in content creation activities, and existing content producers will also produce better quality content. This improved effect can be expected.

Fourth, the web site operator can attract more content producers and content users by adopting the present invention, so that not only the direct profits such as advertising revenue due to the content, but also the reflective profits of the users of the web site can be enjoyed. have.

Hereinafter, with reference to the accompanying drawings, a system and method for distributing revenue generated from UCC by network marketing according to the present invention will be described in detail.

1 is a schematic diagram illustrating an overall system for distributing revenue generated from a UCC using network marketing according to an embodiment of the present invention.

Referring to FIG. 1, it can be seen that a plurality of users 10 and 12 are connected to a web server 30 that provides a web site for publishing a UCC through the Internet 20. As shown, the web server 30 may be connected to the UCC revenue distribution system 100 via a communication line.

First, the users 10 and 12 play a role of spreading the UCC posted on the web server 30 so that other users can experience it, that is, play a role (so-called "pumping"). The computer of the user 10 and 12 used for this purpose is a computer that can be connected to the Internet 20. In general, a personal computer, a laptop computer, a mobile phone, a PDA, a set-top box connected to a TV, a digital camera, etc. Any information communication device capable of connecting to the Internet 20 as a communication means and transmitting and receiving various data can be used as the user computer of the present invention.

In addition, the web server 30 may be connected to the UCC revenue distribution system 100 using network marketing through a communication line. However, such a configuration may include, if necessary, another configuration that can be arbitrarily selected by those skilled in the art, for example, the UCC revenue distribution system 100 directly included in the web server 30. It may be changed to the configuration. The web server 30 referred to herein is to be understood as collectively referring to a computer having expanded capacity and performance, which is used for the operation of a web site.

In addition, the UCC revenue distribution system 100 using the network marketing has information about the users 10 and 12, the UCC to be spread by the users 10 and 12, the producers of the UCC, and the like. Is responsible for a series of processes for calculating the process of distributing revenue generated by spreading UCC to operators, UCC producers, and UCC users 10 and 12 who operate the web server 30 using network marketing techniques.

The revenue generated may be advertising revenue. For example, pay per clicks on advertisements that are exposed during a user's UCC experience, or pay per clicks on advertisements that are served before and after video playback. Revenue can be calculated accordingly. In addition, if UCC is a blog or mini homepage, it may be made of text, images, videos, etc., which are not commercially available on its own, and thus may not be effective, but the operator of the blog or mini homepage may be an advertiser or an advertisement. In the case of incorporating advertisement contents in the UCC in cooperation with the provider, the revenue from the advertisement may be generated. According to the present invention, all advertisement contents known in addition to the above-described text line advertisement or video advertisement, or advertisement included in a blog or a mini homepage may be a vehicle for generating an advertisement.

Of course, in addition to direct advertising revenue, revenue calculated by other techniques, for example, revenue calculated by considering the impact of the spread of the UCC on the overall increase in traffic on the portal site (e.g., due to the spread of UCC) Increasing traffic on the portal site, which leads to an increase in the advertising price of the operator of the portal site, resulting in an increase in revenue as a whole, may be the target of revenue distribution to UCC users.

In addition, because UCC is a blog, mini homepage, skin, avatar, etc., UCC users need to purchase or follow UCC or items belonging to it without directly embedding it. I can assume. In this case, for example, in the case of an item, a skin, or an avatar for decorating a blog or a mini homepage, a "buy same item" button or a "follow" button may be arranged in a corresponding UCC. In this case, the UCC user may be guided by the existing UCC experienced by the user to purchase UCC or related items, and the profit generated at this time may be appropriately distributed according to the path of induction. Advertising revenues or other indirect revenues generated by the UCC may also be subject to distribution.

The UCC revenue distribution system 100 includes a UCC database 110, a dividend revenue providing module 120, and a dividend revenue payment module 130. The components 120 and 130 may be program modules included in the UCC revenue distribution system 100. Such program modules may be included in the UCC revenue distribution system 100 in the form of operating systems, application modules, and other program modules, and may be physically stored on various known storage devices. Such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, when a first connection is made from a UCC producer's computer (not shown) connected to the Internet 20 to a web site operator 30's web server 30, a request for membership for UCC publication is performed. A member registration form is sent. When the personal information of the UCC producer is input to the web server 30 by inputting the personal information of the UCC producer in the transmitted membership registration form, it is stored in the UCC database 110 in the UCC revenue distribution system 100 or in another storage device. In the transmitted member registration form, personal information required to log in to the general Internet homepage such as the ID, password, name, address, contact number and social security number of the UCC producer may be input. After the membership is approved, the UCC database 110 may store a database of UCC files transmitted from the UCC producer. In addition, similar to the information input by the UCC users 10 and 12 to carry the UCC, for example, the personal information of the UCC producer described above, the personal information of the UCC user may be stored in a database.

The UCC database 110 may include a new URL (including identification information such as personal information of the user 10 and 12 that is input when embedding the UCC for user identification, for example, the ID of the user 10 and 12). This may further include a separate storage device (not shown) for creating / managing the details). This is to distribute revenue to users who generate revenue by tracking user identification information included in the URL of the UCC when revenue is generated by spreading UCC in the future. If another user further spreads the UCC spread by the user 10 and 12, preferably, the user's identification information is further attached to the identification information of the previous user 10 and 12 that has spread the UCC. Can create a new URL for that UCC.

According to a preferred embodiment of the present invention, the UCC revenue distribution system 100 is a "use (suppose)" provided in the portal site to spread the UCC posted by users logged in to the portal site through the partnership with the portal site, etc. By simply clicking a button, a user's personal information, i.e., an ID and the like, can be automatically generated without having to input another URL.

That is, according to the exemplary embodiment of the present invention, the present invention generates and uses a URL including user identification information for storing and managing information about a user who spreads UCC hierarchically. This process will be described in more detail with reference to FIG. 2.

FIG. 2 is a diagram illustrating a hierarchical structure formed by a user's frequency of using UCC (the number of times of passing the UCC) according to an embodiment of the present invention.

As illustrated in FIG. 2, when a user 200 produces and shares a UCC, an identifier of the user 200, which is a UCC producer, may be referred to as, for example, u200. In this case, the initial URL of the UCC generated by the user 200 may be determined as, for example, www.ucc.com/u200 . Next, if the identifier of the user 230 when the user 230 distributes the UCC distributed by the user 200 to another web page is u230, the URL corresponding to the carried UCC may be, for example, www. It may be set as .ucc.com / u200 / u230 . In addition, the URL when the user 240 is again distributed by the UCC posted by the user 230 is a URL that includes all the previous spreading paths, that is, www.ucc.com/u200/u230/u240 Can be decided. That is, since the URL of the UCC initially set by the creator of the UCC is spread into a hierarchical tree structure by the spreading activities of other users, the tree structure includes identification information of the UCC user who has intervened in each spreading step. Specifically, even knowing which URL is assigned to UCC can know about users who contributed to the spread of the UCC. As a result, whenever revenues are generated by users of the lower tier in the tree spreading UCCs, it is desirable to distribute the revenues to users of the upper tier involved in the spread of the UCC as well as users. It becomes easy.

In addition, according to a preferred embodiment of the present invention, it is also possible for one user to spread one UCC to several cyber spaces with one ID. In this case, since the same URL is applied in relation to all the buffers, FIG. Nodes no longer stretch on the tree as shown.

In the above, the description has been focused on the case where the URL of the UCC includes the identification information of the UCC producer and the UCC user hierarchically. However, if the UCC or the item to be spread or purchased can be followed, the identification information of the UCC or the item. And file locators (eg, file paths) hierarchically including identification information of a user who made a purchase or follow up may be used to identify the spread path.

As described above, according to an exemplary embodiment of the present invention, by using hierarchically generated tree-structured URLs, the revenue generated by users spreading the UCC is distributed to the users involved in the spread of the UCC at a predetermined ratio. It can be easy to do. In addition, from the user's point of view in the upper stage of the spread can be given incentives according to the revenue generated in the lower stage. In this regard, a specific distribution model according to an embodiment of the present invention will be described later with reference to FIG. 3.

Meanwhile, the URL as illustrated in FIG. 2 may actually be encrypted through a predetermined encryption (encoding) process. Such encryption is necessary to protect users' identification information and prevent malicious URL manipulation as the URL generated in connection with the present invention may contain identification information of users who contributed to the production and spread of UCC.

As is known in the art, the encryption process can usually be performed by using a symmetric cipher key and an asymmetric cipher key.

The symmetric encryption key is the case where the encryption key is the same as the decryption key, and the asymmetric encryption key is the case where the encryption key and the decryption key are different. Generally, in the symmetric encryption key, both the encryption key and the decryption key become the secret key, and in the asymmetric encryption key, the encryption key. Becomes the public key and the decryption key becomes the secret key. A public key means one of the asymmetric encryption keys that cannot be decrypted (which is the case for most encryption keys), and a secret key means the key that will be decrypted if the key is known among the asymmetric encryption keys (which is the case for most decryption keys). Means.

An example of using a symmetric encryption key is the Data Encryption Standard (DES) cryptographic algorithm, which was developed by IBM in the late 1960s and adopted as a US standard cryptographic algorithm in 1977, and has been used worldwide in many fields. The DES encryption algorithm is a symmetric block cipher that uses a cipher that is 64 bits long, 64 bits long (actually only 56 bits are the actual key, 8 bits are for inspection), and 64 bits is the ciphertext. The DES encryption algorithm has the advantages of ① encryption / decryption process, ② fast execution speed of the algorithm, and ③ easy implementation in both H / W and S / W.

A system using an asymmetric cryptographic key is, for example, RSA. The RSA system was developed in 1978 by three people (R. L. Rivest, A. Shamir, L. Adleman; RSA) and is currently used as an international cryptographic standard. Widely used to solve the problem of secure distribution and management of cryptographic keys, RSA systems have two very large numbers (more than 140 digits) with similar numbers, but two different prime numbers p, q (n = p * q) is an encryption system using. In general, it is easy to get the product of two numbers, but it is designed with the practical experience that factoring is difficult. In other words, it is the RSA system that uses the factorization problem and the discrete logarithm problem in cryptography.

In the present invention, the above-described encryption algorithm and other known encryption algorithms are selected and used as necessary.

Returning to FIG. 1, the dividend yield calculation module 120 and the dividend yield providing module 130 of FIG. 1 will be described.

First, the dividend income calculation module 120 uses the UCC database 110 described above to the website operator, UCC producer, and UCC user who published the UCC as the UCC users 10 and 12 spread the UCC. The profit to be allocated is calculated at a predetermined rate.

In addition, the dividend revenue providing module 130 provides the website operator, the UCC producer, and the UCC user with the revenue calculated by the dividend revenue calculation module 120 at a predetermined ratio. Revenues provided to UCC producers and UCC users may be provided by increasing various known electronic parameters such as points, cyber money, e-caches, game points, and the like. Preferably, the dividend yield providing module 130 may be linked with a separate database (not shown) in order to store / manage the paid revenue details.

Hereinafter, referring to FIG. 3, a process in which revenue is calculated and distributed by the dividend income calculating module 120 and the dividend income providing module 130 will be described in more detail.

3 illustrates a process of distributing revenue generated from a UCC using a network marketing to a web site operator, a UCC producer, and other UCC users up to four levels according to an embodiment of the present invention. The figure shows by way of example.

According to the embodiment of Figure 3, according to the hierarchical relationship between the UCC producer and the UCC users, the profit to be distributed to the user 300 and the upper-tier users based on the user 300 that generated a predetermined revenue It calculates in the revenue calculation module 120 and distributes through the dividend revenue providing module 130. In addition, the dividend yield calculation module 120 performs calculations that allow the user 300 to also receive some of the revenue generated by the users of the lower level (eg, lower four levels), and provide the dividend income. Module 130 distributes it.

Referring to FIG. 3, referring to an example of dividend revenue calculation, for example, when a user 300 belonging to the fifth tier among UCC users calculates the advertising revenue generated by sharing the UCC as “Advertising fee X clicks per click,” 50 (+ a)% of the total advertising revenue, where + a is distributed to the users of the upper tier of user 300 and the remaining revenue is left to the website operator. That is, in the case of the user 310, after distributing 10% of the 20% of the profits distributed to the users of the upper tier to the users in the previous tier, the user 310 no longer receives the profits according to the activity of the user 310 10% of the surplus is for the website operator, since 10% of the user does not exist, and 10% of the revenue is distributed to the UCC producers. To 300). In addition, the remaining 20 (-a)% revenue can be distributed to the users of the upper tier of the user 300, as shown in Figure 3 distributes the advertising revenue of 10% to the fourth tier user, and the third 5% of advertising revenue can be distributed to tier users, 3% of users can be distributed to second tier users, and 2% of advertising revenue can be distributed to users of the first tier. Similarly, the user 300 himself / herself will receive a portion of the revenue calculated at a predetermined rate as an incentive according to a similar calculation method when the revenue is generated according to UCC spreading activities of users belonging to the lower tier.

Here, a user newly added to a lower layer of the hierarchical tree structure of FIG. 3 always receives a fixed rate of advertising revenue at a fixed rate of 20%, rather than dividing the user's own profit and providing it to the users of the upper layer. Thus, the desire to contribute to the UCC spread of the user may not be reduced.

That is, according to the revenue distribution system of the present invention, a high quality UCC is compensated by compensating UCC users who have a great influence on the spread of UCC and its profit generation without unnecessary influence on the behavior of existing UCC users. It will be able to spread more actively. In addition, the above compensation can be made more objective and fair by databaseting information about UCC users in the above tree structure.

Finally, the process of distributing revenue generated from UCC according to a representative embodiment of the present invention will be described as a whole.

4 is a flow diagram generally illustrating a process of distributing revenue in a system for distributing revenue from a UCC, in accordance with an embodiment of the present invention.

First, the users 10 and 12 input personal identification information such as a login ID in order to access and use the published UCC through a web site that publishes the UCC through the Internet 20 (S400).

After confirming whether or not the user entered by referring to the UCC database 110, the user (10, 12) share the UCC, or when other users share the UCC shared by the user (10, 12) A URL including the identification information is generated through the above-described encryption process (S410). The URL is stored in the UCC database 110 or a separate storage device (not shown) (S420).

Thereafter, as other users share and spread the UCC spread by the users 10 and 12, a record of the tree structure of the spread of the UCC is made into a database. Accordingly, the revenue to be allocated to each user is calculated by referring to / tracking the URL used for each user (S430).

Finally, the revenue calculated in step S430 is provided to the users who are at a higher level by a predetermined step from the web site operator who published the UCC, the UCC producer, the user, and the user (S440).

1 is a schematic diagram illustrating an overall system for distributing revenue generated from User Created Contents (UCC) using network marketing in accordance with an embodiment of the present invention.

FIG. 2 is a diagram illustrating a hierarchical structure formed according to a user's frequency of using UCC (the number of times of passing UCC) according to an embodiment of the present invention.

3 illustrates a process of distributing revenue generated from a UCC using a network marketing to a web site operator, a UCC producer, and other UCC users up to four levels in accordance with an embodiment of the present invention. It is a figure shown normally.

4 is a flow diagram generally illustrating a process of distributing revenue in a system for distributing revenue from a UCC, in accordance with an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: Complete system for distributing revenue from UCC

110: UCC Database

120: Dividend Revenue Calculation Module

130: dividend yield module

Claims (1)

A system for distributing revenue generated in connection with internet content.

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