KR20090007855A - Broadcast information transmitting method and broadcast information application method - Google Patents
Broadcast information transmitting method and broadcast information application method Download PDFInfo
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- KR20090007855A KR20090007855A KR1020070071033A KR20070071033A KR20090007855A KR 20090007855 A KR20090007855 A KR 20090007855A KR 1020070071033 A KR1020070071033 A KR 1020070071033A KR 20070071033 A KR20070071033 A KR 20070071033A KR 20090007855 A KR20090007855 A KR 20090007855A
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Abstract
Description
The present invention relates to a broadcasting information transmitting method and a broadcasting information operating method. More particularly, the present invention relates to a method for transmitting broadcasting information in various ways so that the listener (user) can effectively utilize the broadcasting information, and the listeners want the broadcasting information. It's about how you can get things working.
Advertisements currently being broadcast (for example, advertisements on radio stations) are difficult to properly obtain advertisement effects by broadcasting on broadcast stations at predetermined times with advertisers in advance, regardless of broadcast programs.
Currently, the TMC (Traffic Message Channel) feature, which provides real-time traffic information, will be featured in products equipped with GPS or navigation. Most of these products are expensive and consumers are hesitant to buy. Therefore, there is a demand for the development of a product that displays a text message on the LCD panel or voices the traffic in the direction that the consumer wants to go, while the price is low.
In general, there are few listeners in the early morning hours, so most stations broadcast without specific broadcast programs. Increasingly, measures are being taken to utilize such dawn times.
The present invention has been proposed in view of the above-described conventional situation, and an object thereof is to provide a broadcasting information transmitting method for transmitting broadcasting information in various forms in order for the listener to efficiently operate the broadcasting information. .
Another object of the present invention is to provide a broadcast information operating method that enables a listener to record and play back broadcast information that is transmitted.
Broadcast information transmission method according to a preferred embodiment of the present invention in order to achieve the above object, subdividing the broadcast time zone, classify the broadcast information by type, and transmits the broadcast information by type by the broadcast time zone segmented by the broadcast type Send advertisements that match the type of information.
Broadcast information management method according to an embodiment of the present invention, a method for receiving and operating broadcast information transmitted from a broadcasting station, the broadcast information of each type from the received broadcasting station and the recording instruction for the desired type of broadcast information and advertising among the advertisements; Recording and playback if there is a playback command for the recorded content.
According to the present invention, since the consumer (listener) can listen to the broadcast program of his or her desired taste at any time by listening to the broadcast program he / she wants. Therefore, the broadcast listening rate becomes high.
Advertisements that are the same as or similar to the tastes desired by consumers are recorded / played together, thereby maximizing the advertisement effect. Advertisement becomes a part of a broadcast program that is also beneficial to consumers by providing unique advertisements for the type of broadcast program. As a result, advertisers are more responsive.
The efficient use of the early morning hours provides significant additional revenue for existing broadcasters who knew the early morning hours were meaningless. Incidentally, the addition of some advertising in the broadcast station can improve the quality of the broadcast program and generate advertising revenue.
When a broadcasting station loads a predetermined frequency to a subcarrier, the listener device automatically records content or automatically performs volume up / down, so that it is very convenient for the listener to increase the response of the listener and to listen to the broadcast of the listener. It will increase demand.
The TMC function, which was provided only for GPS devices or navigation devices, can quickly obtain desired traffic information even on devices such as a general radio, thereby improving the convenience of the listener (consumer) and gaining significant benefits from the manufacturer.
The listener (consumer) will only listen to or watch the broadcast information (including broadcast programs and advertisements) of the designated station, but can purchase the receiver at a low price. As a result, the broadcasting station can increase the demand for broadcasting listening and can increase the revenue of advertising due to the increase in the demand for broadcasting listening.
The listener (consumer) can automatically record the desired broadcast program at a desired time, so that the listener can listen to the recorded content at any time regardless of time, so that the listener can easily obtain necessary information without much effort.
Hereinafter, a broadcast information transmitting method and a broadcast information operating method of the present invention will be described with reference to the accompanying drawings. In the following specification of the present invention, a broadcast station is preferably understood to be a radio station. The broadcast information basically includes broadcast programs such as songs, pop songs, chant songs, classics, and news. The broadcast information may further include advertisement information and / or traffic information. The listener-side device may be any audio device capable of receiving, recording and playing back broadcast information transmitted from a broadcasting station. For example, a vehicle audio device (including an antenna) or a portable audio device (including an antenna) belongs to the listener-side device.
(First embodiment)
1 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a first embodiment of the present invention. The first embodiment is a system that allows a listener (consumer) to select and record and play desired content (broadcast information) by subdividing the time according to the type of broadcast program and performing a broadcast advertisement suitable for the broadcast program type.
The
The listener-side device includes a
In FIG. 1, the power supply unit is not separately illustrated, but is not necessarily illustrated because it is provided.
The operation of the first embodiment will be described based on the configuration of FIG. 1 as follows.
First, the
In the listener-side device, when the listener selects an arbitrary broadcast channel, the
In this state, when a listener is currently outputting a broadcast program that matches his or her taste and wants to record it, the listener presses a record button (not shown) of the
On the other hand, by using a preset button (not shown) of the
Subsequently, a broadcast program (possibly including an advertisement) recorded in the
According to the first embodiment as described above, the consumer (listener) can listen to the broadcast program of his / her desired taste at any time, so that he / she can continuously listen to his / her desired broadcast program. Therefore, the broadcast listening rate becomes high.
Advertisements that are the same as or similar to the tastes desired by consumers are recorded / played together, thereby maximizing the advertisement effect. Advertisement becomes a part of a broadcast program that is also beneficial to consumers by providing unique advertisements for the type of broadcast program. As a result, advertisers are more responsive.
(First Modified Example of First Embodiment)
Since most broadcast stations transmit only broadcast programs, such as music, in the early morning hours, the broadcast stations do not perform separate advertising broadcasts. The first variant has a point in using the dawn time zone.
In the case of the first modification, the
In such a state, the listener can record by pressing a recording button to record a desired type of music or other content in the dawn time or by using a preset button to set a desired time zone in advance. Afterwards, the recorded content is reproduced and listened to as intended by the listener.
In the case of the first modification, the
According to the first variation, for example, if a plurality of listeners are going to the same destination by their vehicles, they will hear the same information for traffic information, but the types of recorded contents (eg, music) are different. You will arrive at your destination while listening to other types of content (the listener wants it).
In particular, the first variant efficiently utilizes the dawn time zone, thus providing significant additional revenue to existing broadcasting stations that knew the dawn time as meaningless time zones. Incidentally, the addition of some advertising in the broadcast station can improve the quality of the broadcast program and generate advertising revenue.
(2nd modification of 1st Example)
In the second variant, when the traffic information broadcast (or advertisement broadcast) is received while playing and listening to the recorded content (for example, music), the playback of the content being played is stopped and the traffic information broadcast can be listened to. In the case of the first variant, there should be two receivers, but in the second variant, there may be only one receiver. In the first modification, the traffic information while going to the destination is to listen to the contents recorded through the car audio installed in the listener's vehicle and recorded on another device (receiving device).
In the second modification, the desired type of music or other content is recorded in advance in the dawn time as in the first modification. Thereafter, music or other content recorded in the time zone or another time zone is played. The recorded music or other content is to be played while the broadcast channel providing the music or other content is tuned. If the traffic information or commercial broadcast is performed on the tuned broadcast channel while playing the recorded music or other content, the playback of the recorded music or other content is stopped and the traffic information or commercial broadcast is output. In order to check whether the signal of the tuned broadcasting channel is traffic information or advertisement broadcasting, check separate identification information included in the corresponding signal. In order to construct the second variant, several components (recognition information checker, switching unit, etc.) should be added to the configuration of FIG. 1, and such a configuration is separately illustrated since it can be easily implemented by those skilled in the same industry. Did not do it.
(Second embodiment)
2 is a block diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a second embodiment of the present invention. The second embodiment is a system capable of controlling a listener-side device at a broadcasting station using a frequency exceeding an audible frequency band. Although there are the same components in terms of FIG. 1, FIG. 2 is different from FIG. Although the reference numerals are different, the description of the components of the same terms as in FIG. 1 in FIG. 2 may be replaced with the description of FIG. 1 described above.
The
The
The operation of the second embodiment will be described based on the configuration of FIG. 2 as follows.
It is assumed that the
In the listener device, the
For example, if the output from the
Alternatively, if the output from the
On the other hand, if traffic information is provided on a broadcast channel selected by the listener while playing and listening to music recorded by remote recording and volume up / down control, the music being played may be stopped to listen to traffic information. You can also make it possible. This can also be sufficiently controlled based on the signal carried on the subcarrier.
According to the second embodiment, when a broadcasting station loads a predetermined frequency on a subcarrier, the listener device automatically records content or automatically performs volume up / down, so that the listener's response is very convenient in use. Not only increases the demand, but also increases the demand for broadcast listening.
(Third Embodiment)
3 is a block diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a third embodiment of the present invention. The third embodiment is a system for informing TMC information when the listener selects a desired route. In the case of the third embodiment, since the navigation module is not required in the listener-side device, it can be implemented at a lower cost than the expensive navigation device that provides the conventional TMC information. 1 and 2 have the same elements in terms of terms, but FIG. 3 is different from those in FIGS. 1 and 2 in terms of effects and configurations, and thus the reference numerals are different from those in FIGS. 1 and 2. Although the reference numerals are different, the description of the components of the same terms as in FIGS. 1 and 2 in FIG. 3 may be replaced with the description of FIG. 1 or 2 described above.
At the listener-side device,
In FIG. 3, the information output from the
The operation of the third embodiment will be described based on the configuration of FIG. 3 as follows.
First, the listener sets preset information in advance. For example, after pressing the TMC button of the
In this way, the preset
The
The broadcast information (audio signal) output from the
When the listener wants to listen to or watch traffic information of a road currently being driven or traffic information of another road, the listener presses the corresponding preset button after pressing the TMC button of the
The
In the third embodiment, it is assumed that the listener informs desired traffic information of a desired road by voice and text, but any one of voice and text may be used.
According to the third embodiment, since the desired traffic information can be quickly obtained from a device such as a radio, the TMC function provided to a GPS device or a navigation device can be quickly obtained, thereby improving the convenience of a listener (consumer). Not only that, but also significant benefits from manufacturers.
(Example 4)
4 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a fourth embodiment of the present invention. The fourth embodiment is a system in which only broadcast information of a designated broadcast station can be listened to. In other words, under the agreement between the broadcasting station and the advertiser, the receiver can receive only the broadcasting information of its own broadcasting station, and the listener (consumer) purchases such a product at a very low price. It is a system that makes it possible.
In FIG. 4, the
The
The
The
In the fourth embodiment based on the configuration of FIG. 4, in the listener-side device, only the broadcast channel of the designated broadcast station is selected, and the broadcast channel of other broadcast stations is skipped. Therefore, when the
According to the fourth embodiment, the listener (consumer) will listen or watch only broadcast information (including broadcast programs and advertisements) of a designated broadcasting station, but can purchase a receiver at a low price. As a result, the broadcasting station can increase the demand for broadcasting listening and can increase the revenue of advertising due to the increase in the demand for broadcasting listening.
(Example 5)
5 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a fifth embodiment of the present invention. The fifth embodiment is a system capable of automatically setting and recording a broadcast channel and time using a zip code in an automobile device and a portable device. In other words, in the early morning hours (for example, approximately 2 am to 4 am), broadcasters usually broadcast without a specific broadcast program. By utilizing this dawn time zone, listeners (consumers) as well as broadcasters can make additional profit It is a system that can be used as a time frame to create a business.
The description of most of the components shown in FIG. 5 is sufficiently replaceable with the description of the components shown in the preceding figures.
In FIG. 5, the
In FIG. 5, the jeep
Meanwhile, some broadcasting station information, broadcast channel information and recording time zone information related thereto may be stored in the jeep
In FIG. 5, the
In the case of the fifth embodiment, the listener must know in advance what kind of broadcast program is broadcasted in which broadcast channel and the corresponding jeep code in advance. Of course, if a program list containing a jeep code is known in the form of a booklet or a newspaper, it is obtained and used.
In the fifth embodiment based on the configuration of FIG. 5, when a listener inputs a jeep code using the
When the corresponding recording time zone arrives based on the grasped information, the
On the other hand, a separate hot key is placed in the
According to this fifth embodiment, the listener (consumer) can automatically record the desired broadcast program at a desired time, so that the listener can listen to the recorded content at any time regardless of time, so that the listener can easily obtain necessary information without much effort. Will be.
In addition, the consumer who feels the convenience of the product has no choice but to prefer a product incorporating the same function as the fifth embodiment, so that an additional benefit can be created when a product having such a function is manufactured.
Incidentally, the addition of some advertising in the broadcast station can improve the quality of the broadcast program and generate additional advertising revenue.
On the other hand, the present invention is not limited only to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, the technical idea to which such modifications and variations are also applied to the claims Must see For example, the key input unit of FIGS. 1 to 5 may be directly touched by a listener (consumer). Frequent contact can cause bacteria to multiply in the key input. In addition, when the user touches the key input unit with a wet hand, the key input unit may be stained. Therefore, the key input can be made to another part of the body without touching the hand directly. In the case of key input to other parts of the body other than the hand, it is better to use a key input unit such as an LED panel which becomes a certain size rather than a small key input unit. And, if the content is adopted in the electronic devices installed in the kitchen of the house can solve the problems of hygiene and can create a cleaner kitchen environment.
1 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a first embodiment of the present invention.
2 is a block diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a second embodiment of the present invention.
3 is a block diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a third embodiment of the present invention.
4 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a fourth embodiment of the present invention.
5 is a configuration diagram of a system for explaining a broadcast information transmitting method and a broadcast information operating method according to a fifth embodiment of the present invention.
<Description of Symbols for Major Parts of Drawings>
10: station 12: tuner
14
18: recording / playback section 20: storage section
22: control unit
Claims (2)
Priority Applications (1)
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KR1020070071033A KR20090007855A (en) | 2007-07-16 | 2007-07-16 | Broadcast information transmitting method and broadcast information application method |
Applications Claiming Priority (1)
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KR1020070071033A KR20090007855A (en) | 2007-07-16 | 2007-07-16 | Broadcast information transmitting method and broadcast information application method |
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KR20090007855A true KR20090007855A (en) | 2009-01-21 |
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KR1020070071033A KR20090007855A (en) | 2007-07-16 | 2007-07-16 | Broadcast information transmitting method and broadcast information application method |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101516158B1 (en) * | 2014-02-06 | 2015-05-04 | (주)오에이전자 | Broadcasting system and method |
-
2007
- 2007-07-16 KR KR1020070071033A patent/KR20090007855A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101516158B1 (en) * | 2014-02-06 | 2015-05-04 | (주)오에이전자 | Broadcasting system and method |
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