KR20090004398A - Method and system for the efficient provision of advertisement service based on user view pattern without any feedback channel in a streaming environment - Google Patents

Method and system for the efficient provision of advertisement service based on user view pattern without any feedback channel in a streaming environment Download PDF

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Publication number
KR20090004398A
KR20090004398A KR1020080000226A KR20080000226A KR20090004398A KR 20090004398 A KR20090004398 A KR 20090004398A KR 1020080000226 A KR1020080000226 A KR 1020080000226A KR 20080000226 A KR20080000226 A KR 20080000226A KR 20090004398 A KR20090004398 A KR 20090004398A
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KR
South Korea
Prior art keywords
user
advertisement
top box
broadcasting
viewing
Prior art date
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KR1020080000226A
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Korean (ko)
Inventor
김흥수
Original Assignee
주식회사 셀런
주식회사 아이디씨텍
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Publication of KR20090004398A publication Critical patent/KR20090004398A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
    • H04H60/72—Systems specially adapted for using specific information, e.g. geographical or meteorological information using electronic programme guides [EPG]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a method and system for efficiently providing an advertisement service according to a user's viewing pattern without using a feedback channel in a streaming environment such as satellite broadcasting, IP broadcasting, cable broadcasting, and terrestrial broadcasting. The system of the present invention includes a broadcasting center for broadcasting an advertisement or a tag-containing content through a broadcasting medium, a set-top box for decoding the advertisement or content received through the broadcasting medium and outputting the same to the display apparatus; And receiving and storing the viewing information and the advertisement from the set top box, and determining the preference according to the viewing pattern for each user, and providing the selected advertisement to the set top box. According to the present invention, a tag indicating an attribute is added to the advertisement data and the content data, and then broadcast through a broadcasting medium, the tag is analyzed in the set-top box of the user side, and the viewer's viewing information is selected according to the user's viewing pattern or preference. By providing an advertisement, it is possible to provide an efficient advertisement service according to a user's viewing pattern without using a feedback channel in a streaming environment.

Description

TECHNICAL AND SYSTEM FOR THE EFFICIENT PROVISION OF ADVERTISEMENT SERVICE BASED ON USER VIEW PATTERN WITHOUT ANY FEEDBACK CHANNEL IN A STREAMING ENVIRONMENT}

The present invention relates to a method and system for providing an advertisement service according to a user's viewing pattern, and more particularly, to viewing a user without using a feedback channel in a streaming environment such as satellite broadcasting, IP broadcasting, cable broadcasting, and terrestrial broadcasting. The present invention relates to a method and system for efficiently providing an advertisement service according to a pattern.

Conventional television and radio broadcasts can be unidirectionally serviced due to the characteristics of the media, so that no information of the other party using the service can be used for service efficiency. Therefore, the conventional advertising service on television or radio broadcasting is a one-way service for an unspecified majority, and the subject using the service has also caused a waste of radio waves by constantly watching advertisements irrelevant to his or her interest for a certain time. .

On the other hand, cable broadcasting and IPTV broadcasting, which have recently been widely used, have a feedback panel directed from the viewer to the broadcasting server separately from the broadcasting channel from the broadcasting server to the set-top box, thereby enabling two-way communication and thus interactive broadcasting. Was done. In particular, attempts have been made to provide an advertisement suitable for a user according to a viewing pattern of the user by using a feedback channel in an advertisement service.

Two-way broadcasting using a feedback channel has the advantage that the user's requirements can be immediately reflected in the broadcast, but communication resources for the feedback channel are additionally required, and there is a problem in that the conventional broadcasting without the feedback channel cannot be applied. .

Accordingly, an object of the present invention is to provide an advertisement service according to a user's viewing pattern without using a feedback channel in a streaming environment (satellite broadcasting, IP broadcasting, cable broadcasting, terrestrial broadcasting, etc.) to solve the above problems; To provide a system.

Another object of the present invention is to provide an efficient advertisement service according to a user's viewing pattern for each user who shares one terminal (STB, etc.) without using a feedback channel in a streaming environment.

In order to achieve the above object, the system of the present invention includes a broadcasting center for broadcasting an advertisement or a tag-containing content through a broadcasting medium, and decoding and displaying the advertisement or content received through the broadcasting medium. Set-top box output to the device, and receiving and storing the viewing information and advertisement from the set-top box, and determines the preferences according to the viewing pattern for each user and provides the advertisement module according to the viewing pattern for providing the selected advertisement to the set-top box Characterized in that.

The advertisement module according to the viewing pattern includes: an advertisement database; and, when an advertisement is received from the set-top box, analyzes a tag included in the advertisement, classifies the advertisement, stores the advertisement in the advertisement database, and stores the advertisement in the advertisement database according to a user's preference. An advertisement selector for selecting a stored advertisement and providing the stored advertisement to the set top box; A user-specific database for receiving and storing user-specific viewing information from the set-top box; A user pattern analysis tool for analyzing a user pattern from the viewing information stored in the user-specific database; A user preference analysis tool for analyzing user preferences from the viewing information stored in the user-specific database; And a user interest analysis tool that analyzes user interests from the viewing information stored in the user-specific database. And the advertising module according to the viewing pattern is preferably implemented integrally with the set top box.

In order to achieve the above object, in the method of the present invention, after the broadcasting center inserts a tag into the content data and inserts a tag into the advertising data, the advertising data is frequently broadcasted using the idle band of the broadcasting channel. Broadcasting according to the broadcasting time according to the electronic program guide (EPG); When the user selects a broadcast channel by operating a set-top box, the set-top box operates a tuner or a decoder for watching the selected broadcast channel to receive content broadcast from the broadcast center; The set-top box analyzes the tags of the received content, stores viewer information for each viewer in a user database, and decodes and reproduces the content; When advertisement data is received from the broadcasting center, analyzing the advertisement tag and storing the advertisement tag in an advertisement database; And when the advertisement time comes, selecting and playing the advertisement stored in the advertisement database according to the preference of each user.

Selecting and playing the advertisement may include analyzing a user pattern from the viewing information stored in the user-specific database with a user pattern analysis tool, analyzing a user preference from the viewing information stored in the user-specific database with a user preference analysis tool, Analyzing user interests from the viewing information stored in the user-specific database with a user interest analysis tool; and using the advertisement selector, the current user transferred from the user pattern analysis tool, the user preference analysis tool, and the user interest analysis tool; And selecting an advertisement suitable for the viewing pattern or the preference and the interest of the advertisement database and playing the selected advertisement.

According to the present invention, a tag indicating an attribute is added to the advertisement data and the content data, and then broadcast through a broadcasting medium, the tag is analyzed in the set-top box of the user side, and the viewer's viewing information is selected according to the user's viewing pattern or preference. By providing an advertisement, it is possible to provide an efficient advertisement service according to a user's viewing pattern without using a feedback channel in a streaming environment.

In addition, under the limited bandwidth of the channel used for broadcasting such as IP network, satellite, cable, and terrestrial wave, the advertisement is pre-received using the user's preference information or the currently received advertisement is placed in the right place to expose the viewer efficiently. Advertisement can be improved.

In addition, according to the present invention, there is no need for a feedback channel, thus there is no waste of resources and easy development.

The technical problems achieved by the present invention and the practice of the present invention will be more clearly understood by the preferred embodiments of the present invention described below. The following examples are merely illustrated to illustrate the present invention and are not intended to limit the scope of the present invention.

1 is a schematic diagram illustrating a system for providing an efficient advertising service according to a viewing pattern of a user without using a feedback channel in a streaming environment according to the present invention.

As shown in FIG. 1, the advertisement service system according to the present invention broadcasts the advertisement data 112 including the tag 112a or the content data 114 including the tag 114a through the broadcast medium 102. Receives the viewing information and the advertisement from the broadcasting center 110, the set-top box 120 to decode the advertisement or content received through the broadcast medium 102 to the display device 130, and the set-top box 120 It is composed of an advertisement module 140 according to the viewing pattern for receiving and storing and determining the preference according to the viewing pattern for each user to provide the selected advertisement to the set-top box 120.

In addition, the advertisement module 140 according to the viewing pattern analyzes the tags included in the advertisement when the advertisement is received from the advertisement database 142 and the set-top box 120, and classifies the advertisement and stores the advertisement in the advertisement database 142. According to a user's preference, the user selects one of the advertisements stored in the advertisement database 142 and provides the set top box 120 to the advertisement selector 141 and the user's viewing information from the set top box 120 and stores the received information. A user pattern analysis tool 143 that analyzes a user's viewing pattern from the viewing information stored in the user-specific database 146, the user-specific database 146, and a user who analyzes user preferences from the viewing information stored in the user-specific database 146. The preference analysis tool 144 and the user interest analysis tool 145 analyzing the user's interest from the viewing information stored in the user-specific database 146. It is configured. In the embodiment of the present invention, the set-top box 120 and the advertisement module 140 according to the viewing pattern are separated, but in practice, the set-top box 120 is preferably integrated with the set-top box 120.

Referring to FIG. 1, the advertisement data 112 for broadcasting in the broadcasting center 110 is tagged with a tag 112a that can express specific information (eg, content, subject, category, etc.) about the advertisement, and broadcast contents. The data 114 is tagged with a tag 114a that can express specific information (eg, content, subject, category, etc.) about the content. The broadcasting center 110 compresses and encodes the tagged content data 114 and the advertisement data 112 according to a broadcasting standard such as MPEG2 or 4 to form a transport stream (TS), and then uses a satellite or IP network. Broadcast through a broadcast medium 102 such as a cable, terrestrial wave, or the like. At this time, the broadcasting center 110 sends down advertisements from time to time when there is a margin in bandwidth so that the user side can be classified and stored together with the attribute information in the advertisement DB 142.

The set-top box 120 includes a reception tuner and a network interface corresponding to the broadcast medium 102, receives the transport stream TS from the broadcast medium 102, decodes it in a decoder, and provides tagged advertisement data and content data. And transmit the tagged advertisement data to the advertisement selector 141. In addition, the set-top box 120 monitors the remote control operation of the user, analyzes the tag of the content received through the broadcast channel selected by the user, generates a viewer information log for each user, and stores the data in the user database 146 and decodes the data. Reproduced content is displayed on the display device 130. Accordingly, the user can primarily watch the contents of the broadcast channel selected by the user.

The user pattern analysis tool 143 of the advertisement module 140 according to the viewing pattern analyzes the viewing pattern of the user from the viewing information stored in the user-specific database 146, and the user preference analysis tool 144 is the user-specific database 146. Analyze the user preferences from the viewing information stored in the), the user interest analysis tool 145 analyzes the user interests from the viewing information stored in the user-specific database 146.

The advertisement selector 141 analyzes the tag of the advertisement data 112 to which the tag is transmitted from the set top box 120, classifies the advertisement, and stores the advertisement in the advertisement database 142. The selected advertisement is selected from the advertisement database 142 based on the current user's viewing pattern, preference, and interest transmitted from the tool 143, the user preference analysis tool 144, and the user interest analysis tool 145. Provided at 120. Accordingly, the set top box 120 may display an advertisement according to the viewing pattern of the user on the display device 130 at the advertisement time.

As described above, when the broadcasting center 110 frequently sends down advertisements with a sufficient bandwidth, the advertisement module 14 according to the set-top box 120 and the viewing pattern classifies these advertisements together with the attribute information in the advertisement DB 142. Store the user's viewing patterns, preferences, and interests based on the channels they watch most often, the videos they watch most often, the length of time they watch, and the number of times they watch; The ad selector 141 calculates whether it is most effective when exporting. When the advertisement time comes, the set-top box 120 serves the advertisement selected by the advertisement selector 141.

Particularly, in the present invention, a tag is used to directly represent an attribute of a service such as content or advertisement so that each device or module can easily grasp the attribute of the service. In other words, the service (Contents, advertising, etc.) consists of video and audio, it is very difficult to extract specific information (content, subject, category, etc.) directly from them. In fact, many studies (eg MPEG-7) have been conducted in this regard, but there are still many problems to be solved in order to be applied to the service. Therefore, in order to overcome this problem, the present invention can simply send and receive information by attaching simple attribute data (tag) for each service that can express information about the service within a range that does not overwhelm the bandwidth of the service channel. .

2 is a flowchart illustrating a procedure of providing an advertisement service according to a viewing pattern of a user without using a feedback channel in a streaming environment according to the present invention. In FIG. 2, it is assumed that the advertisement module 140 according to the viewing pattern is integrally implemented in the set top box 120 for convenience of description.

Referring to FIG. 2, the broadcasting center 110 inserts a tag 114a indicating a property into the content data 114, and after inserting the tag 112a into the advertising data 112, the advertisement data is idle in the broadcasting channel. The broadcasting is performed at any time using the band, and the content data is broadcast in accordance with the broadcasting time according to the electronic program guide (EPG) (S1, S2).

When the user selects a broadcast channel by operating the set-top box 120 with a remote controller, the set-top box receives a content broadcasted from a broadcasting center by operating a tuner or a decoder for watching the selected broadcast channel (S3, S4).

Next, the set-top box 120 analyzes the tag of the received content, stores the viewer-specific viewing information in the user-specific database 146, and decodes the content so that the user can view it (S5).

When the advertisement data is received from the broadcasting center 110, the advertisement tag is analyzed and stored in the advertisement database 142 (S6 and S7).

After the ad time, the set-top box 120 analyzes the viewing pattern of the user from the viewing information stored in the user-specific database 146 by the user pattern analysis tool 143, and the user-specific database by the user preference analysis tool 144 The user preferences are analyzed from the viewing information stored in 146, and the user interests are analyzed from the viewing information stored in the user-specific database 146 by the user interest analysis tool 145 (S8 and S9).

In addition, the set-top box 120 uses the advertisement selector 141 to view a viewing pattern or a preference of the current user transmitted from the user pattern analysis tool 143, the user preference analysis tool 144, and the user interest analysis tool 145. After the advertisement suitable for the interest is selected in the advertisement database 142, the selected advertisement is played and displayed on the display apparatus 130 (S10 and S11). Accordingly, the user can watch a preferred advertisement.

As described above, the method of the present invention adds the attribute data to the service in the form of a tag to provide the service through a one-way service through streaming, and extracts the attribute data of the service in response to viewing of a specific service from the user. Storing a user-specific database; analyzing attribute data using a user viewing information analysis tool; extracting a suitable advertisement file according to the analysis by using an advertisement selector with reference to an advertisement database, Follow the steps to deliver. In this case, users share one terminal STB, and the viewing information analysis tool, the user-specific database, the advertisement database, and the advertisement selector are preferably provided in the shared terminal.

The present invention has been described above with reference to one embodiment shown in the drawings, but those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom.

1 is a schematic diagram illustrating a system for providing an efficient advertising service according to a viewing pattern of a user without using a feedback channel in a streaming environment according to the present invention.

2 is a flowchart illustrating a procedure of providing an advertisement service according to a viewing pattern of a user without using a feedback channel in a streaming environment according to the present invention.

* Explanation of symbols for main parts of the drawings

110: broadcasting center 112: advertising data

114: content data 102: broadcast medium

120: set-top box 130: display device

140: Ad module according to the viewing pattern 141: Ad selector

142: Ad Database 143: User Pattern Analysis Tool

144: user preference analysis tool 145: user interest analysis tool

146: Databases by User

Claims (5)

A broadcasting center for broadcasting advertisements containing tags or contents containing tags through a broadcasting medium; A set-top box for decoding the advertisement or content received through the broadcasting medium and outputting the decoded advertisement to the display device; In the streaming environment, receiving and storing the viewing information and the advertisement from the set-top box, and determines the preference according to the viewing pattern for each user to provide an advertisement module according to the viewing pattern for providing the selected advertisement to the set-top box. Ad service system according to user's viewing pattern without using feedback channel.  The method of claim 1, wherein the advertising module according to the viewing pattern Advertising database; When an advertisement is received from the set-top box, the tag is included in the advertisement, the advertisement is classified, stored in the advertisement database, and the advertisement cell is selected and provided to the set-top box according to the user's preference. Raptor; A user-specific database for receiving and storing user-specific viewing information from the set-top box; A user pattern analysis tool for analyzing a user pattern from the viewing information stored in the user-specific database; A user preference analysis tool for analyzing user preferences from the viewing information stored in the user-specific database; And Advertising service system according to the user's viewing pattern without using a feedback channel in a streaming environment, characterized in that the user's interest analysis tool for analyzing the user's interest from the viewing information stored in the user-specific database. The method according to claim 1 or 2, wherein the advertising module according to the viewing pattern Advertising service system according to the user's viewing pattern without using a feedback channel in a streaming environment, characterized in that the integrated implementation with the set-top box. After the broadcasting center inserts a tag into the content data and inserts a tag into the advertisement data, the advertisement data is broadcast from time to time using the idle band of the broadcasting channel, and the content data is broadcasted according to the broadcasting time according to the Electronic Program Guide (EPG). step; When the user selects a broadcast channel by operating a set-top box, the set-top box operates a tuner or a decoder for watching the selected broadcast channel to receive content broadcast from the broadcast center; The set-top box analyzes the tags of the received content, stores viewer information for each viewer in a user database, and decodes and reproduces the content; When advertisement data is received from the broadcasting center, analyzing the advertisement tag and storing the advertisement tag in an advertisement database; And When the advertisement time is reached, the set-top box selects and plays the advertisement stored in the advertisement database according to the user's preference. The advertisement service according to the viewing pattern of the user without using a feedback channel in a streaming environment Way. The method of claim 4, wherein the selecting and playing the advertisement comprises: A user pattern analysis tool analyzes a user pattern from the viewing information stored in the user-specific database, a user preference analysis tool analyzes user preferences from the viewing information stored in the user-specific database, and a user interest analysis tool analyzes the user preferences in the database. Analyzing user interests from the stored viewing information; Using an advertisement selector to select an advertisement suitable for the current user's viewing pattern, preference and interest transmitted from the user pattern analysis tool, the user preference analysis tool, and the user interest analysis tool from the advertisement database, and then play the selected advertisement. Advertising service method according to the viewing pattern of the user without using the feedback channel in the streaming environment, characterized in that consisting of steps.
KR1020080000226A 2007-01-02 2008-01-02 Method and system for the efficient provision of advertisement service based on user view pattern without any feedback channel in a streaming environment KR20090004398A (en)

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Cited By (11)

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KR101453871B1 (en) * 2012-12-10 2014-10-23 박수조 Smart-TV with information provision function for logotional advertisement function
KR101453884B1 (en) * 2012-12-10 2014-10-23 박수조 Smart-TV with user specific and logotional advertisement function
KR101453793B1 (en) * 2012-12-10 2014-10-27 박수조 Method for providing user specific and logotional advertisement based on smart-TV
KR101506633B1 (en) * 2012-12-10 2015-04-13 박수조 Information providing method for information for logotional advertisement based on smart-TV
KR101534186B1 (en) * 2013-10-16 2015-07-07 한양대학교 에리카산학협력단 Smart display
KR101875514B1 (en) * 2017-01-23 2018-07-09 서울대학교산학협력단 Streaming method based on video watching history and apparatus thereof
WO2019217468A1 (en) * 2018-05-09 2019-11-14 Pluto Inc. Methods and systems for generating and providing program guides and content
US10560746B2 (en) 2014-02-14 2020-02-11 Pluto Inc. Methods and systems for generating and providing program guides and content
US11109038B2 (en) 2017-03-07 2021-08-31 Tencent Technology (Shenzhen) Company Ltd Intra-coded frame rate allocation method, computer device and storage medium
US11533527B2 (en) 2018-05-09 2022-12-20 Pluto Inc. Methods and systems for generating and providing program guides and content
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Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101453884B1 (en) * 2012-12-10 2014-10-23 박수조 Smart-TV with user specific and logotional advertisement function
KR101453793B1 (en) * 2012-12-10 2014-10-27 박수조 Method for providing user specific and logotional advertisement based on smart-TV
KR101506633B1 (en) * 2012-12-10 2015-04-13 박수조 Information providing method for information for logotional advertisement based on smart-TV
KR101453871B1 (en) * 2012-12-10 2014-10-23 박수조 Smart-TV with information provision function for logotional advertisement function
KR101534186B1 (en) * 2013-10-16 2015-07-07 한양대학교 에리카산학협력단 Smart display
US11265604B2 (en) 2014-02-14 2022-03-01 Pluto Inc. Methods and systems for generating and providing program guides and content
US11659244B2 (en) 2014-02-14 2023-05-23 Pluto Inc. Methods and systems for generating and providing program guides and content
US10560746B2 (en) 2014-02-14 2020-02-11 Pluto Inc. Methods and systems for generating and providing program guides and content
US11659245B2 (en) 2014-02-14 2023-05-23 Pluto Inc. Methods and systems for generating and providing program guides and content
US11627375B2 (en) 2014-02-14 2023-04-11 Pluto Inc. Methods and systems for generating and providing program guides and content
US10939168B2 (en) 2014-02-14 2021-03-02 Pluto Inc. Methods and systems for generating and providing program guides and content
US11395038B2 (en) 2014-02-14 2022-07-19 Pluto Inc. Methods and systems for generating and providing program guides and content
KR101875514B1 (en) * 2017-01-23 2018-07-09 서울대학교산학협력단 Streaming method based on video watching history and apparatus thereof
US11109038B2 (en) 2017-03-07 2021-08-31 Tencent Technology (Shenzhen) Company Ltd Intra-coded frame rate allocation method, computer device and storage medium
US11425437B2 (en) 2018-05-09 2022-08-23 Pluto Inc. Methods and systems for generating and providing program guides and content
US11533527B2 (en) 2018-05-09 2022-12-20 Pluto Inc. Methods and systems for generating and providing program guides and content
US10931990B2 (en) 2018-05-09 2021-02-23 Pluto Inc. Methods and systems for generating and providing program guides and content
US10715848B2 (en) 2018-05-09 2020-07-14 Pluto Inc. Methods and systems for generating and providing program guides and content
WO2019217468A1 (en) * 2018-05-09 2019-11-14 Pluto Inc. Methods and systems for generating and providing program guides and content
US11849165B2 (en) 2018-05-09 2023-12-19 Pluto Inc. Methods and systems for generating and providing program guides and content
KR20230022017A (en) 2021-08-06 2023-02-14 김우현 User optimized product advertisement system based smart tv

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