KR20090003464A - System for payment based on connecting action in internet site - Google Patents

System for payment based on connecting action in internet site Download PDF

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Publication number
KR20090003464A
KR20090003464A KR1020070057228A KR20070057228A KR20090003464A KR 20090003464 A KR20090003464 A KR 20090003464A KR 1020070057228 A KR1020070057228 A KR 1020070057228A KR 20070057228 A KR20070057228 A KR 20070057228A KR 20090003464 A KR20090003464 A KR 20090003464A
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South Korea
Prior art keywords
site
access
information
cyber money
point
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Application number
KR1020070057228A
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Korean (ko)
Inventor
김낙현
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김낙현
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Priority to KR1020070057228A priority Critical patent/KR20090003464A/en
Publication of KR20090003464A publication Critical patent/KR20090003464A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A cyber money supply system based on a connecting behavior is provided to variably supply cyber money according to a connecting behavior and time with respect to contents in a site and induce users to frequently click the site. A cyber money supply system based on a connecting behavior includes a user terminal(201) accessible to the Internet, a web server(203) for providing additional information, a content server(207) for providing the additional information to the web server, and a point supply server(205) for recognizing a web site connecting behavior and connecting time state with respect to the user terminal and variably providing cyber money corresponding to the recognition result.

Description

Cyber money payment system based on access behavior {SYSTEM FOR PAYMENT BASED ON CONNECTING ACTION IN INTERNET SITE}

1 is a view for explaining a conventional cyber money payment.

2 is a block diagram showing a cyber money payment system according to the present invention.

3 is a view showing the main functions of the point payment server of FIG.

<Description of the code | symbol about a main drawing>

201: user terminal 203: web server

205: point payment server 207: content server

301: banner click detection module 303: banner viewing recognition module

305: site click recognition module 307: questionnaire participation recognition module

309: product purchase recognition module 311: point calculation module

313: setting event start module 315: site access / login recognition module

317: idle state recognition module 319: member management module

321: Point Management Module

The present invention relates to a cyber money dispensing system, and more particularly, a cyber money dispensing system based on a connection act that enables the user to pay a variable cyber money based on the access act of a visitor, thereby realizing a practical and dynamic cyber money supply. It is about.

In general, as the commercialization of the Internet becomes more commonplace, an increasing number of Internet shopping malls are available for purchasing goods using the Internet. The Internet site of such an internet shopping mall is arranged with icons or link buttons of various banner advertisements or products, so that customers can click on the icon or link button to obtain detailed information about the goods and purchase the goods if necessary. Is done. However, in such an Internet shopping mall, as a customer clicks a banner advertisement or an icon or a link button of a product more, an advertisement effect is increased, and thus, a customer is more likely to purchase a product, thereby improving sales. Therefore, each time the icon or link button is clicked, a certain amount of cash or a predetermined mileage point that can be used together with the cash is paid to the customer, so that the customer is interested and frequently clicks the icon or link button. Point and cash payment systems have been developed.

 As the number of Internet users has soared, the number of advertisers who want to advertise to users using the Internet has increased, and the number of operators who have recruited members by establishing a new site has also increased. These advertisers and operators advertise in the form of banner advertisements on sites with a large number of connected populations, and pay cyber money, cash, lotteries, etc. to users who access (click) the ads in order to raise interest and intrigue. Sometimes.

That is, when a user connected to the Internet network accesses and logs in to a screen for issuing a lottery ticket, the screen of the advertisement contents is displayed on the user's computer, and at the same time, a timer for a predetermined period of time is activated and the set exposure time of the access screen is elapsed. When the timer is completed, cyber money or lottery ticket is automatically issued to the user and displayed to the user. In this process, the user must maintain the access screen until the cyber money or lottery is issued and displayed, and in the meantime, the user can effectively focus on the advertisement contents. As a rewarding advertisement, the advertiser can properly adjust the exposure time required according to the advertisement contents. Adjust your attention to your ad.

1 is a flow chart illustrating a procedure for issuing cyber money provided when accessing such a site. As shown, when the user proceeds to step 1 (S1) and accesses a screen for issuing cyber money, for example, a lottery ticket on the Internet, the process proceeds to step 2 (S2) and a screen for accessing the user computer is displayed and the lottery is issued. If the timer of the access time set by the advertiser or the site operator is operated, and the user maintains the connection for a predetermined time, proceed to step 3 (S3) for issuing a lottery and if the user accesses another screen before the predetermined time. If the lottery ticket is not issued, go back to the process of step 1 (S1) of re-connecting again to access the screen for a certain time so that the lottery ticket can be issued.

However, as described above, the cyber money, such as the lottery, is made by accessing a specific site or viewing a banner, but the same or the same cyber money is paid regardless of the type of the site or access behavior of the visitor. Failed to induce. In other words, the cyber money on the basis of monetary conversion is a very small amount, so the accessor does not intend to receive such cyber money intentionally. Therefore, there is a need for a more dynamic modification of the cyber money payment method.

The present invention was created to solve such a problem, and an object of the present invention is to provide a variable cyber money payment in response to access behavior and access time for contents in a site when accessing the Internet site. It is to provide a cyber money payment system based on behavior.

Another object of the present invention is to provide a cyber money payment system based on the access behavior that can more easily realize netizens (netizens) by inducing frequent clicks on banner advertisements, news, UCC, etc. when the site is accessed.

Cyber money payment system based on the access behavior according to the aspect of the present invention for achieving the above object, the system for paying cyber money online, comprising: a user terminal capable of Internet access; A web server having a web site connected online from the user terminal to provide a plurality of additional information including a web service and a portal service; A content server for supplying the plurality of additional information to the web server; And a point payment server for recognizing the web site access behavior and access time state of the user terminal in conjunction with the web server, and variably providing a cyber money corresponding thereto.

Specifically, the plurality of additional information may be content information capable of providing cyber money, including banner advertisement information, news information, and UCC site information.

In addition, the act of accessing the website may be one or more of the number of clicks on the corresponding site based on the membership system, whether the user clicks on specific information, the viewing status of the clicked specific information, whether to participate in a questionnaire, or whether to purchase affiliate products. do.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 2 is a block diagram showing a cyber money payment system based on the access behavior according to the present invention. As shown, a web server 203 having a user terminal 201 capable of internet access and a web site connected online from the user terminal 201 to provide a plurality of additional information including web services, portal services, and the like. ), And the web site access behavior and access time for the user terminal 201 in conjunction with the content server 207 for supplying the plurality of additional information to the web server 203 and the web server 203. It is composed of a point payment server 205 for recognizing a state and providing a corresponding cyber money.

The plurality of additional information includes banner advertisement information, news information, UCC (UCC) site information and the like, and the additional information in the present invention may be assumed to be any content that can provide cyber money. For example, it may include services provided on the web, such as online games, online surveys, sweepstakes, and merchandise sales.

In addition, the web site access activity refers to surfing in the site, and after the login is performed on a membership basis, the number of clicks or the click on specific information (banner, link site, etc.) within the site, the specific clicked It indicates the viewing status of the information, whether the questionnaire participates, and whether the affiliate product is purchased. In addition, the access time state indicates a connection holding time for the corresponding site, whether or not the access is made in a specific time zone set for event participation.

The above-described connection maintenance time is a pause time according to the non-click state after the connection, including the time according to a specific site access and the time of maintaining the site in the login state, and the access time state may click a specific banner at a specific time. In this case, additional points are provided on a first-come, first-served basis, or indicate whether a real-time connection is made after an event such as a sports relay, a drama broadcast, a specific broadcast, or a specific event. Accordingly, the point payment server 205 varies the payment of the cyber money according to the web site access behavior and access time state described above.

In addition, as a means for providing additional points, referral points provided to the recommender for the connecting member, telepathic points provided during simultaneous connection between the recommender and the referee, site activity by the referee, such as the aforementioned site access behavior, access time state For example, the multi-level points provided to the recommender may be used as examples.

3 is a configuration diagram for explaining the main functions of the point payment server 205 according to the present invention. As shown, a banner click detection module 301 for determining whether to click on the banner advertisement information in the corresponding site, a banner viewing recognition module 303 for detecting a viewing completion state of the banner advertisement, The site click recognition module 305 for determining whether to click on the site, the questionnaire participation recognition module 307 for determining whether to participate in the questionnaire generated in the site, and whether to purchase the products sold in the site A product purchase recognition module 309 for determining, a setting event start module 313 for controlling whether to start an hourly event that requires access to a specific time zone, and a site access / login for recognizing a site connection state and a login state; The login recognition module 315, the idle state recognition module 317 for detecting a non-click state in a site access state, and each module A point calculation module 311 for calculating a predetermined point, a member management module 319 for determining a recommender and a recommended person based on the member information on the connected member, and a registered member information of the member management module 319. Based on the point calculation module 311 is composed of a point management module 321 for registering and paying points.

The operation of the point payment server 205 configured as described above is as follows.

First, the user terminal 201 connects to a web server 203 that can pay points. The specific homepage or web site provided by the web server 203 is set as a start page by the user. The web server 203 is provided with cyber money, points, etc. in conjunction with the plurality of content servers 207. Therefore, the user terminal 201 accumulates points according to the point payment method set through the web server 203. The point accumulation is performed by the point dispensing server 205, and the user terminal 201 receives different points depending on the access behavior, access time, etc. of the web site provided by the web server 203.

When the user terminal 201 accesses the web server 203, the point payment server 205 activates the site access / login recognition module 315 to recognize a site access state for the user. The site access / login recognition module 315 transmits the access state for the user to the point calculation module 311 of the point payment server 205. The point calculation module 311 calculates a site access time using an internal counter.

Thereafter, when the user terminal 201 performs a login, the site access / login recognition module 315 transmits a login state to the point calculation module 311, and the point calculation module 311 provides a login start point. A separate count is performed as a reference. According to an embodiment of the present invention, a point of one point per second is provided when the site is accessed, and two points per second are provided after the login is performed.

As such, different points are provided according to the site access state to induce login or membership for the site visitor. Thus, the accessor may increase the points received through automatic login. On the other hand, the member management module 319 recognizes the registration status of the currently connected member, and determines the recommender or recommended information for the member. The member information determined by the member management module 319 is provided to the point management module 321, and the point management module 321 provides a point payment status for the connected member calculated by the point calculation module 311. Receive.

In addition, the point management module 321 determines the point payment target and point payment amount according to the recommender or recommended person status for the corresponding member recognized from the member management module 319. For example, when accumulating points by accessing the site as a recommender, a part of the accumulated points is paid to the recommender corresponding to the recommender. Therefore, the point management module 321 accumulates points to the corresponding recommender at the time of generating points.

On the other hand, when the currently connected member accesses the site, the web server 203 starts the idle state recognition module 317 and monitors the site access state for the member. This means that the currently connected member detects that a separate click does not exist after accessing the corresponding site, and the idle state recognition module 317 counts a time from the last click time. When the count information is not clicked for a predetermined time, for example, 2 to 3 minutes, the idle state recognition module 317 notifies the point calculation module 311.

The point calculation module 311 recognizes a dormant state for the connected member and changes the point payment method. That is, if the access member does not click on the corresponding site for a predetermined time, for example, one point is set for every 5 seconds. Therefore, members who maintain only the site access state receive a reduced amount of points.

On the other hand, when the access member surfs the site, for example, clicks on a banner advertisement in the site, the point payment server 205 starts the banner click detection module 301. The banner click detection module 301 recognizes whether the banner advertisement is clicked, the position of the banner, the value of the banner, and the like. Information such as the position of the banner, the value of the banner, and the like are already set by the administrator in the web server 203. When the banner click detection module 301 recognizes the user's click state of the banner advertisement, the banner click detection module 301 notifies the point calculation module 311 and the banner viewing recognition module 303.

The banner viewing recognition module 303 determines whether the banner advertisement clicked by the user starts and ends the display, and notifies the point calculation module 311 when the display ends, that is, the user's viewing is completed. The point calculation module 311 pays a predetermined point in the name of the member corresponding to the completion of banner viewing. As already described above, the point information to be paid is transmitted to the point management module 321 to determine whether additional points are paid according to whether the recommender and the recommender are recommended.

On the other hand, when the access member clicks on a specific content of the corresponding site, for example, a news site, a link site such as UCC or the like and additional information that can be paid by clicking, the site click recognition module 305 is activated. The site click recognition module 305 determines whether the user clicks on the additional information set by the administrator, and the additional information is information of an additional site of a specific company that has agreed to pay points. As such, the click state of the preset content is notified to the point calculation module 311 by the site click recognition module 305. The point calculation module 311 accumulates the set point to the corresponding access member, and provides point accumulation information to the point management module 321.

The web server 203 may set a point payment for participating in a questionnaire or a point payment according to a product purchase. For this purpose, the questionnaire participation recognition module 307 determines whether the member is participating in a questionnaire provided in the corresponding site. Recognize. In addition, the product purchase recognition module 309 determines whether the online product purchase is made by the access member, and the point calculation module 311 determines a corresponding point corresponding to whether or not the questionnaire participates in the access member and purchases the product. give.

In the above description, points are paid according to the site access behavior and access time for the access member. As described above, additional points may be paid, for example, a separate additional point may be paid when the referral member and the recommended member simultaneously access the access point. There will be. In addition, the paid points may be used to purchase game items or tangible and intangible products.

As described above, the cyber money payment system based on the access behavior according to the present invention provides each point according to the access behavior for the site access member, that is, banner click, banner viewing, link site access, questionnaire participation, product purchase, etc. It also provides each point according to the access time of the access member, for example, site simple access, login access, idle time after access, access to a specific time zone, etc., and occurrence of an event, for example, points paid to the recommender, recommender and recommender. By providing telepathy points due to simultaneous connection of, the point generation by site connection can be made dynamic in real time, thereby inducing the interest of the visitor. In addition, the present invention is to increase the membership based on the interest of the visitor, there is an effect that can improve the reputation of the site.

Claims (7)

In the system for paying cyber money online, A user terminal capable of internet access; A web server connected online from the user terminal and having a web site for providing a plurality of additional information including web services, portal services, etc .; A content server for supplying the plurality of additional information to the web server; And Cyber-based access behavior comprising a point payment server for recognizing the web site access behavior and access time state to the user terminal in conjunction with the web server, and variably provide the corresponding cyber money Money Payment System. The method of claim 1, The plurality of additional information is content information that can provide cyber money, including banner advertising information, news information, UCC (UCC) site information, and the like. The method of claim 1, The web site access behavior may be any one or more of the number of clicks on the corresponding site based on the membership system, whether the user clicks on the specific information, the viewing status of the clicked specific information, the participation in the questionnaire, or the purchase of affiliate products. Cyber money payment system based on the access behavior. The method of claim 1, The access time state is a cyber money payment system based on the access behavior, characterized in that indicating the connection maintenance time for the site, whether access in a specific time zone set for the event participation. The method of claim 4, wherein The connection holding time is a cyber money payment system based on the access behavior, characterized in that it comprises a time according to a specific site access, the time to maintain the site in the login state and the idle time after the non-click state after access. The method of claim 1, The point payment server may include one or more additional points among recommender points provided to the recommender for the access member, telepathy points provided for simultaneous access between the recommender and the recommender, and multi-level points provided to the recommender based on site activity by the recommender. Cyber money payment system based on the access action, characterized in that the payment. The method according to any one of claims 1 to 6, The point payment server includes a banner click detection module for determining whether to click on banner advertisement information in a corresponding site; A banner viewing recognition module for detecting a viewing completion state of the banner advertisement; A site click recognition module for determining whether to click on a specific site; Questionnaire participation recognition module for determining whether to participate in the questionnaire generated in the site; A product purchase recognition module for determining whether to purchase a product sold in a site; A setting event starting module for controlling whether to start an hourly event requiring a connection in a specific time zone; A site access / login recognition module for recognizing a site access state and a login state; A dormant state recognition module for detecting a non-click state in a site access state; A point calculation module for calculating a predetermined point according to each module; A member management module for determining a recommender and a recommender based on the member information on the access member; And And a point management module configured to register and pay points calculated by the point calculation module based on registered member information of the member management module.
KR1020070057228A 2007-06-12 2007-06-12 System for payment based on connecting action in internet site KR20090003464A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101445104B1 (en) * 2011-08-19 2014-10-02 네이버 주식회사 Advertising system for provding benefit to advertiser providing reserve point with regard to transaction between user and advertiser and benefit provding method
US10095792B2 (en) 2011-08-10 2018-10-09 Nhn Corporation Method and apparatus for providing search services interactively displaying a type of search target

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10095792B2 (en) 2011-08-10 2018-10-09 Nhn Corporation Method and apparatus for providing search services interactively displaying a type of search target
KR101445104B1 (en) * 2011-08-19 2014-10-02 네이버 주식회사 Advertising system for provding benefit to advertiser providing reserve point with regard to transaction between user and advertiser and benefit provding method

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