KR20090001428A - Margin distribution system in online markets - Google Patents

Abstract

An online circulating benefit distributing system is provided to be configured with a circulation hub system uniting circulation technique based on offline franchisee and an ointment with online, thereby maximizing sale by connecting with online businesses. A corresponding franchise match making system is networked with a franchisee management system(20) through the Internet and is operated as a server system. The franchisee management system comprises a sale analysis module(24), a sale distribution adjustment module(26), a franchise permission module(22), and a design view module(28).

Description

Distribution profit distribution system online {MARGIN DISTRIBUTION SYSTEM IN ONLINE MARKETS}

1 is a block diagram illustrating a distribution profit distribution system online according to an embodiment of the present invention;

FIG. 2 is a flowchart for explaining an affiliated store permission module shown in FIG. 1;

3 (a) is a module configuration diagram for structurally explaining the profit sharing algorithm;

3 (b) is a flowchart for explaining a profit sharing algorithm;

4 is a flowchart illustrating a distribution profit distribution system on-line of the present invention;

5 is an overall flowchart for explaining a distribution profit distribution system on-line of the present invention;

6 (a) to 6 (c) are specification tables showing a database in the distribution profit distribution system of the present invention online.

* Explanation of symbols for the main parts of the drawings

10: Match Making System

20: Merchant management system 22: Merchant permission module

24: sales analysis module 26: sales distribution adjustment module

32: Data Access Manager Module

34: Creation Manager Module

36: Account Manager Module

38: Allocation Manager module

39: Design View Manager module

The present invention combines an online merchant distribution method based on offline merchants and ointments with online to build a simple, oval-oriented sales environment based on regional divisions, thereby creating a sales infrastructure that is offline or online. The present invention relates to a distribution hub system that combines the Internet and affiliated stores to double sales and maximize sales by reducing sales to merchants and visiting salesmen.

The present invention is an equal distribution and a distribution of dynamically changing regional divisions, the active marketing activities of the merchants change the distribution area that constitutes an organic sales channel to support the merchants lacking, and large classification (city, province), If there are several affiliates in a region divided into mid-class (city, district), sub-class (dong, side), and road name classification units, the sales of the region are calculated by factors such as offline sales, marketing activities, education, and customers. It relates to an online distribution profit distribution system that can diversify distribution and marketing channels for each product, cultural contents, and retail store management method by allowing the sales profit to be shared in a fair manner in consideration of the response capacity.

The traditional distribution system was formed by the structure of offline stores such as retail stores, convenience stores, franchise franchises, discount stores, department stores, door-to-door sales, and multi-stage sales.However, with the development of communication technology, specialty shopping malls, portal services, and open stores have been developed. The number of e-commerce with various forms of competitiveness, such as markets, is gradually increasing and being activated, but there are various problems such as reliability of product delivery and deterioration of product quality.

In addition, despite the many success factors of offline franchise franchises, marketing strategy that prioritizes headquarters profits and price competitiveness with e-commerce are inferior. There is a need to create a business strategy that preserves and builds credibility with customers.

Therefore, there is a need for a distribution strategy that enables the purchase of the same model at the same price and the same service in offline stores and online, and a distribution hub system integrating the various types of distribution structures mentioned above. The combination of structures has led to the need for a mutually win-win sales strategy through a unified distribution management system such as marketing capabilities, customer-oriented brand awareness policies, and consistent promotional policies.

The present invention has been invented in view of the above-described circumstances, and the like, a method of dynamically dividing an offline affiliated online region, a method of changing the form of a regional division group, a method of distributing weighted profits, and the like. The purpose is to provide a distribution profit distribution system that can maximize profit through new operation system, new customer creation, win-win between affiliates, and continuous support by forming a distribution hub system. .

Another object of the present invention is to provide a distribution hub system to not only franchise franchisees, but also regionally-sold visits and self-employed retailers, which can diversify marketing channels and bring offline sales-oriented franchise business closer to online sales. It is possible to provide a distribution profit distribution system online.

In order to achieve the above object, the present invention provides an unspecified number of members or customers to purchase corresponding items whenever necessary through direct purchase, online purchase, and telemarketing through offline on-site purchase / divisional salesperson, and the off-line on-site purchase / Direct purchase through the regional division salesperson has a distribution hub system in which the affiliated store and the salesperson generate sales of the affiliated store through direct sales management, and the sales profit through the online purchase is distributed according to the principle of sales profit distribution;

The merchant match making system is networked with an affiliated store management system via the Internet to operate as a server system, wherein the affiliated store management system includes a sales analysis module, a distribution distribution adjustment module, a merchant permission module, and a design view module;

Telemarketing is the same as the distribution of online purchases by the distribution of distribution, but the sales profit of one or more merchants and visiting salesmen belonging to the public place, road name classification is not distributed to other merchants, if the customer wants at all purchase stages, or Distribution of fixed customers managed by merchants and visiting salesmen is distributed to the affiliated stores, not to other affiliates, and the distribution of sales by such distribution is also performed by the affiliated matchmaking system. Provide a system.

In addition, in the affiliated store permission module of the affiliated store management system, when newly applying for an affiliated store, the affiliated license conditions are analyzed not only by the administrative unit but also by analyzing the commercial area of the region based on the street name address (floating population, consumption tendency, etc.) It is characterized by.

In addition, the sales analysis module is a data access manager module for processing sales information, merchant information, postal code information, etc. existing in the database, total sales, average sales, sales by region, number of affiliates, number of postal codes, etc. It is composed of a creation manager module that generates an array for management, and an account manager module that calculates total sales, sales by region, total number of affiliates, postal codes, etc. using data received from the data access manager module. It features.

In addition, the sales distribution adjustment module has an allocation manager module, the allocation manager module is an allocation search module for searching for information on the location, the number, the location of the sales made area according to the location of the merchant, and the location of the merchant According to the location of the region where the sale is made, it is characterized by consisting of an allocation module for allocating and dividing the region according to the amount.

In addition, the design view manager module in the design view module is a function that shows the result of the completion of the sales distribution work, characterized in that it is possible to visually express / manage the sales distribution area divided group of each affiliate by linking with the GIS service. do.

In addition, the merchant match making system is networked with the merchant management system via the Internet to operate as a server system, the merchant management system is configured to include a sales analysis module, sales distribution adjustment module, merchant authorization module, design view module;

The sales analysis module is a data access manager module for reading sales information, merchant information, postal code information, etc. existing in the database, and variables and arrays declared in each class based on the data read from the database. A creation manager module for generating and an account manager module for calculating respective values based on the read data;

The sales distribution adjustment module is an allocation manager module for allocating sales profit distribution values and regional division groups for each merchant based on a postal code system (using a zip code system reflecting a street name address);

The design view module is a design view manager module for visually expressing / managing the sales profit amount and regional division groups distributed by affiliates on a map or a predetermined cell. to provide.

In addition, the data access manager module to read the data from the database, based on the read data call the creation manager module and account manager module, and then call the allocation manager module to perform operations for the merchant location, After allocating all merchants, the design view manager module is called.

      In addition, the regional subgroup in the affiliated management system of the head office is classified into large categories when the number of affiliates is small initially, and then, when the number of affiliates gradually increases, the online regions are fluidly and organically classified into middle, small, road network, and address classifications. It is characterized by distributing online distribution profits to offline merchants and local salespeople on equal distribution principle.

      In addition, the distribution area change in the affiliated store management system of the headquarters is not a fixed division of several online regional subdivisions online, but in the form of large classification, middle classification, small classification, road name classification or adjacent area division according to the equity principle of sales distribution. The form of the regional subdivision group is changed while fluidly exchanging the regions of the affiliated store and visiting sales.

      In addition, when a plurality of affiliate stores exist in one region divided into the major classification, the middle classification, the small classification, and the road name classification unit, the sales profit is distributed by averaging the sales of the corresponding regions and assigning weights to various variables.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a distribution profit distribution system online according to an embodiment of the present invention. The present invention is intended to apply to the existing franchise and regional distribution visits using the distribution hub system on the Internet that can maximize the sales of the affiliates by linking the offline merchants and regional division visits to online businesses.

The distribution hub system may be a method of flexibly dividing an online region, a method of changing a regional division group, a method of distributing weighted profits, and the like. That is, an unspecified number of members or customers (1) can purchase the goods whenever necessary through the purchase (2), the online purchase (3) and telemarketing (4) through the site purchase / regional division sales representative.

The purchase through the off-line on-site purchase / regional salesperson (2) generates sales of the affiliated store through direct sales management (5) by the affiliated store and the visiting salesperson, and the online purchase (3) is based on the sales profit distribution principle. On the other hand, the telemarketing 4 is distributed in the same manner as the distribution principle of the online purchase 10 as a distribution address dividend.

The sales distribution 6 may be made by the merchant selecting a merchant that the buyer wants to divide, or by the corresponding merchant matching making (Match Making) system of the merchant management of sales revenue of fixed customers directly managed by the merchant and the visiting salesman The merchant matchmaking system 10 is connected to the affiliated store management system 20 as a main office server through the Internet. The affiliated store management system 20 includes a sales analysis module 24, a distribution distribution adjustment module 26, a merchant permission module 22, and a design view module 28.

The sales profit through the online purchase (3) is the merchant matchmaking system (10) and the merchant management system (20) is operating, the equally distributed online sales to the nationwide merchants and regional division visits, The regional divisions of each affiliate are managed flexibly so that regional division distribution, distribution area change and regional sales equal distribution principle work in one system.

The regional division divides the online region into a fluid and organic way to distribute the online distribution profits evenly to the offline merchants and regional division visitor sales. According to the principle of equity of sales distribution, rather than the divided division, it is possible to fluidize the area of merchant and door-to-door sales in the form of major classification (city, province), middle classification (city, ward), small classification (east, side), road name classification, or neighboring division. As they exchange with each other, the form of regional subdivisions can change.

If multiple affiliates exist in one region (medium size, road name unit), the sales profits are distributed by averaging the sum of sales in the region and assigning weights to various variables (marketing activities, education participation, retail sales, etc.) I can do it.

Therefore, by sharing the sales between the franchise headquarters franchise management system 20 and the corresponding systems of the merchant 10, the head office can increase sales, merchants can generate online sales without additional investment can win-win each other. In addition, consumers can easily purchase the products they want online and offline, and quality assurance and all distribution management at the headquarters level enable them to purchase quality products cheaply and safely based on trust.

As mentioned above, the establishment of an online market place enables active and nationwide marketing activities, enabling consumers to diversify their information acquisition channels. In addition, by operating online sales as an element of the distribution principle, it is possible to change the non-transparent distribution behavior by making the corporate tax and financial environment transparent.In the case of non-franchise franchisees, there are additional sales factors besides main sales.

The present invention is a business model for maximizing sales by combining with online sales (3) in the form of sales (2) and telemarketing (4) -oriented sales through the existing field purchase / regional division visitor, The business model uses the merchant matchmaking system 10 and the merchant management system 20 to build a marketplace of online purchases (3) to classify revenue generated online (including telemarketing), According to the principle of distributing online sales profits by subdividing them into mid-class (city, ward), sub-class (dong, side), and road name classification units (they can be further divided into street address units), the online sales profit of a specific region is distributed to the merchants of that region. It is.

FIG. 2 is a flowchart illustrating an affiliated store permission module illustrated in FIG. 1, and in the affiliated store permit module 22 of the affiliated store management system 20 illustrated in FIG. In addition, the business area of the area is analyzed and managed flexibly based on the street name address (flow population, consumption tendency, etc.).

This allows on-line and off-line sales by allowing multiple affiliate systems (10) up to one municipality minimum unit (east, side, and road name classification) according to the sales volume of neighboring merchants. It is a payment system.

Merchant management system 20 for the analysis of the merchant is composed of a sales analysis module 24, sales distribution adjustment module 26, design view module 28.

The sales analysis module 24 is a data access manager module 32 for processing sales information, affiliate store information, postal code information, etc. existing in the database, total sales, average sales, sales for each region, affiliated stores The total manager's total sales, sales for each region, and affiliated stores using data received from the creation manager module 34 and the data access manager module 32 for generating an arrangement for managing the number of numbers, the number of postal codes, and the like. The account manager module 36 calculates the total number of postal codes, postal codes, and the like.

The sales distribution adjustment module 26 includes an allocation manager module 38. The allocation manager module 38 provides information on the location, number, and region of the region in which the sale is made according to the location of the affiliate store. It is composed of an allocation search module 381 for searching and an allocation module 382 for allocating and dividing an area according to a location and an amount of an area where sales are made according to the location of an affiliated store.

In the design view module 28, the design view manager module 39 is a function that shows the result of completing the distribution of sales, and visually expresses the division of sales distribution region of each affiliated store by linking with a GIS service. It is managed.

As such, the premise is based on the principle of distribution based on address, but it is possible to prevent the bias of online (including telemarketing) profits by sharing sales profits according to various distribution conditions, not just distribution of administrative units (large and small, road name classification). .

In addition to the following, a number of conditions can be added to the distribution conditions, and weighting of each item can prevent the bias of sales profits under certain conditions, and in certain cases, a fixed area distribution system can be introduced. Distribution conditions analysis items include online sales, marketing activities (indoor and outdoor advertising exposure, educational participation, etc.), merchant expenses (rentals, labor costs, etc.), regional income levels, and other factors (population distribution, etc.).

3 (a) is a module configuration diagram for structurally explaining the profit distribution algorithm, the sales analysis module 24 and the sales distribution adjustment module 26, design view module of the merchant management system 20 shown in FIG. Each module for 28 is functionalized.

The data access manager module 32 of the sales analysis module 24 includes a file access module 322 and a data access module 324. The file access module 322 is a module for reading sales information, affiliated store information, postal code information, etc. existing in a file on a program, and the data access module 324 is sales information existing on a database, an affiliated store. It is a module for reading information, zip code information, and so on.

The creation manager module 34 includes a creation module 342 and a confirmation module 344. The creation module 342 generates a variable and an array declared in a class based on data read from a file or a database. The creation module 342 generates a variable for a total sales variable, an average amount variable, an amount for each region, and the like. 362) receives data such as the number of affiliated stores, the number of postal codes, etc., and generates an array for inputting an affiliated store arrangement, an arrangement for representing a postal code, a sale amount for each postal code, and the like. The confirmation module 344 is a module for verifying whether the generated variables and arrays are properly generated.

The account manager module 36 is composed of an accounting module 362 and a confirmation module 364. The accounting module 362 is a module for calculating total gross sales, average sales, sales for each region, total number of affiliates, number of postal codes, etc. using data received from the data access manager module 32. The verification module 364 is a module for verifying the content calculated by the accounting module 362.

The assignment manager module 38 is composed of an assignment search module 381, an assignment module 382, and an assignment confirmation module 383. The allocation search module 381 is a module for bringing information about the location, number, and sales of the affiliated stores, and the allocation module 382 is based on the location of the affiliated stores and the amount of money. A module for allocating and dividing a region according to the present invention. The allocation confirmation module 383 is a module for determining whether a duplicate or excess amount is allocated to an allocated area, whether an irrelevant area is allocated, and reassigns the area through rescanning for a problem.

The design view manager module 39 includes a text viewer module 392 and a graphic viewer module 394. The text viewer module 392 is a module for displaying the amount of the allocated area and the like in a text state, and the graphic viewer module 394 displays the amount of the allocated area and the like on a map or a predetermined cell. It is a module to express.

As described above, the data access manager module 32 for reading the sales information, the affiliated store information, the postal code information, etc., existing in the database, and the variables declared in the respective classes based on the data read from the database. And creation manager module 34 for generating an array, an account manager module 36 for calculating respective values based on the read data, and affiliated stores based on a postal code system (using a postal code system reflecting a street name address). It is composed of an allocation manager module 38, which is a function of allocating revenue profit distribution values and regional division groups. Finally, there is a design view manager module 39 for visually expressing / managing the sales profit amount distributed by the affiliates and the regional division groups on a map or a predetermined cell.

3 (b) is a flowchart for explaining a profit sharing algorithm. Codes (variables) and arrangements used in the profit sharing algorithm are as follows.

Zipcode [] []: array of zip code, real address, AddPrice []: sales amount of region corresponding to zip code, Store [] []: array of zip code and level of merchant, StorePrice [] : Array for entering the dividend amount of the merchant, StoreAdd []: Array for entering the region allocated to the merchant, AvgPrice: Average sales.

The order of the profit sharing algorithm is as follows. In the sales analysis module 24, the sales distribution adjustment module 26, and the design view module 28 of the affiliated store management system 20 illustrated in FIG. 1, the data access manager module 32 illustrated in FIG. Call to read data from the database.

The creation manager module 34 and the account manager module 36 are called based on the read data, and a. Create variables and arrays, b. Store the zip code of the merchant in a variable: Short code Zipcode = Store [a] [0], c. Store weight level value according to various variables: Short code level = Store [a] [1], d. Using the values obtained in a and b to store the sales amount in which the affiliate is located in a buffer variable, e. Calculate the total sales amount: add up the sales for all regions where sales occurred, f. Calculate sales amount by region: add up the sales by region in the postal code system, g. Calculate average sales amount = Total sales amount / number of affiliates.

The allocation manager module 38 is called to perform the following tasks.

a. Store in the sales amount buffer of the region where the merchant is located: Short code buffer = AddPrice [Zipcode], (if there are n merchants in a region, buffer = local sales / n formula), b. Search the amount of the area near the merchant location from side to side and accumulate in the buffer: Short code buffer = Buffer + AddPrice [Zipcode + 1] or Buffer + AddPrice [Zipcode-1], c. If the level is 1 compared to the buffer value by having a different average sales amount according to the marketing ability of the merchant, etc .: Buffer <AvgPrice * 0.8 and Level 2: Buffer <AvgPrice * 1 and Level 3: Buffer <AvgPrice * 1.2 to be.

d. If the buffer value is small, sales from other neighboring regions are allocated to the current merchant, e. If not, the assignment to the current merchant is terminated and the operation is repeated after retrieving the postal code variable where the new merchant exists, f. Repeat steps a. Through e. Until all local merchants have been properly assigned.

When the local allocation for all affiliates is finished, the design view manager module 39 is called and then terminated.

In the affiliated store management system 20 shown in FIG. 1, the sales analysis module 24 and the distribution distribution adjustment module 26 divide the online region into fluid and organic distribution to equally distribute the sales profit and the nationwide regional division group online. It is possible to distribute the area by changing the shape of the regional divisional group by transferring the regions fluidly or organically according to the principle of equity of sales distribution, not fixed division, and sales of the relevant region when there are several affiliates in one distribution area. The average of these is given to the weighting of various variables (marketing activities, education participation, retail sales, etc.) to start the program of profit distribution algorithm to distribute the sales profit.

By reading the program from a file or database through the data access manager module 32 shown in FIG. 3 (a), the creation manager module 34 can add to the distribution amount of the affiliated store from the sales at the affiliated store's location. Stores the zip code for each merchant in a variable, and stores the level value reflecting the weight of various variables (marketing activity, education participation, retail sales, etc.) for allotment of profits for each merchant in a variable containing the zip code of the merchant. do.

The account manager module 36 stores the sales amount of each region in the region array variable using the values obtained above. The sales calculation is based on total sales, regional sales, total sales / number of affiliates = average sales, and so on.

In the sales calculation, the total sales calculation sums the values stored in all the postal code variables in which the sales have occurred. The regional sales amount is added to the data read by the data access manager module 32 for each region and stored in the postal code variable.

The allocation manager module 38 stores the sales amount of the region where the affiliate is located in the buffer, and if there are several affiliates in one region, the sales amount = total sales of the region / the number of affiliates in the region.

 Next, the store position (buffer value + changed array value) is stored in a buffer variable while changing the position of the postal code in the postal code array value in which the merchant exists. Here, the level value of the affiliated store is searched for and if the value is smaller than the dividend amount (average sales * level value) reflecting the weight of the buffer value and various variables (marketing activity, education participation, retail sales, etc.) Allocate sales from other regions to current merchants and repeat until they are greater than or equal to the dividend amount.

In particular, the Allocate Validation module 383 reassigns the distribution area through re-exploration on the problems caused by the excessive sales profit allocation, the overlap of the allocation area, and the case where an irrelevant area is allocated. .

After repeating this process, if one member's region is allocated, the member moves to the postal code variable of another region where the merchant exists and repeats the above series of tasks. After confirming that the region allocation for all affiliates is completed normally, the design view manager module 39 outputs the result and ends.

The distribution algorithms include data calls, variable and array generation, sales calculations, weighting algorithms based on various variables (marketing activities, training participation, retail sales, etc.) for distribution of revenue, and priorities for merchants and neighboring areas. It is an algorithm that calculates the amount to allocate sales profit to merchants through an allocation algorithm.

That is, FIG. 4 is a flowchart illustrating an online distribution profit distribution system according to an embodiment of the present invention. In the affiliated store management system 20 shown in FIG. 1, the sales analysis module 24 and the sales distribution adjustment module 26 are used. Start the program of profit sharing algorithm to perform the split allocation and change the allocation area. Revenue calculation is divided into sales calculation by major category, sales calculation by subcategory, sales calculation by subcategory, and total gross sales / affiliates = average sales calculation.

In the above sales calculation, the major classification sales calculation is all major occurrences in metropolitan cities (Seoul, Incheon, Daejeon, Daegu, Busan, Ulsan, Gwangju), provinces (Gyeonggi-do, Gangwon-do, Chungcheongbuk-do, Chungcheongnam-do, Gyeongsangbuk-do, Gyeongsangnam-do, Jeollabuk-do, Jeollanam-do, and Jeju-do). Add up your sales. The mid-class sales calculations add up each of the revenues from the cities of each subdivision and the wards of each metropolitan city.

The small category sales calculation adds up each of the sales generated in the districts or districts of each city, which are subclasses. The total sales calculation adds up all the sales of the major, mid, and small categories.

The full node search then identifies the first major classification node.

The operation of the confirmation algorithm of the major classification sales checks whether there is an affiliated store. First, if there is an affiliated store, the next move to the next, and if there is no affiliated store, after calculating the total sales of the major category as surplus sales (if there is no sales), the adjacent major classification Go to the area and do the work of the verification algorithm.

If there is a merchant, confirmation of regional sales is allocated surplus sales from the adjacent regions, or regions where sales occur, if there is no regional sales. If there is regional sales, move on to

The middle class node search is made to check whether there is a merchant in the middle class and the local sales check if there is a merchant. If there is an affiliated store, check whether there is an affiliated store in the middle classification, and if there is no affiliated store, the total sales of the middle category are calculated as surplus sales (if there is no sales), and then move to the adjacent middle classification area to search the middle classification node. Do this.

In the case of the affiliated store, the confirmation of the regional sales, if there is no regional sales, the surplus sales in the adjacent region, or the region where the sales are generated, are allocated. If there is regional sales, move on.

Small category sales <Average sales, if the small category sales are smaller than the average sales, if there are two or more affiliates in the small category, each sales are calculated by sales / n (the number of affiliates in the small category). Check for surplus sales in sub-categories in the neighborhood, and allocate surplus according to weights and average amounts if there are surplus sales. If there is no surplus sales in the sub-categories of the neighborhood, the sales are allocated according to the weight or the regional allocation by comparing the sales with the neighboring stores.

If the small category revenue is larger than the average sales, if there are two or more affiliates in the small category, each revenue is calculated by revenue / n (the number of affiliates in the small category). Priority allocation to regions. When allocating proximities or regional distributions, we use weights and proximity to allocate some of the revenue generated above the average as surplus sales.

In searching all nodes, after searching for a small class node, move to another middle class or large class to check the remaining nodes. After all nodes have been searched, print out the results and exit.

The distribution algorithm checks the contents at each stage, as given under each sales calculation, total node search, major classification sales verification algorithm operation, mid-class node search, small category <average sales, and all node search. It is an algorithm that calculates sales and surplus sales by checking weights and nearby areas.

5 is an overall flowchart illustrating a distribution profit distribution system online in accordance with the present invention. The present invention can maximize the sales by integrating closely with the on-line sales in the conventional on-site purchase / regional division visit sales and telemarketing center sales generation form. In addition, by establishing an online marketplace, the sales generated online (including telemarketing) are counted by the minimum municipality (dong, town, road name), and also by street and street units. It is to distribute revenue (including telemarketing).

According to the present invention, through transparent sales management to destroy the non-transparent distribution form, can win-win between the franchise headquarters and merchants (the headquarters increase sales, merchants generate online sales without additional investment), in particular, build online marketplace This has the advantage that active and nationwide marketing activities are possible.

6 is a detailed diagram showing a database in the distribution profit distribution system on-line of the present invention.

 The sales table shown in FIG. 6 (a) is a table in which information related to sales is stored when actual sales are made. In reality, more fields may exist, but only the necessary items are briefly described. In the algorithm, only data in the postal code 1, postal code 2, and sales amount fields are used.

The affiliated store table shown in FIG. 6 (b) is a table in which information about registered affiliated stores is stored. In reality, more fields are present, but only the necessary items are briefly described. In the algorithm, only data in the postal code 1, postal code 2, and sales amount fields are used.

The postal code table shown in FIG. 6 (c) is a table consisting of a postal code and an address, and stores a classification system corresponding to the current postal code. This is for constructing an array structure or tree structure, or for calculating the entire contents by calculating the contents in a database.

As described above, the present invention extends the current sales environment of offline merchants and door-to-door sales to the online market, thereby combining the online and offline marketplaces, thereby improving the marketing capabilities of the merchants and maximizing sales. By translating the company's tax and financial environment, it is possible to change non-transparent distribution behavior and maximize profits by minimizing the risk of small merchants.

The main feature of the present invention is to divide the online area into a fluid (organic) large category (metropolitan, provincial), mid-class (city, ward), subclass (east, side), road name, online distribution profits offline merchants and regions Distribute the principle of equal distribution to visiting salesmen. In addition, several national regional subdivisions online are not divided, but based on the principle of equity in sales distribution, the major (city, province), middle (city, ward), subclass (east, side), road name classification, or adjoining regions. In the form of segmentation, regional subgroups can be transformed by flexibly exchanging regions of merchants and door-to-door sales.

According to the present invention, when several affiliated stores exist in one distribution area of a public place and a road name classification, the sales profits are given by weighting various variables (marketing activity, participation in education, sales of retail stores, etc.) by averaging the sales of the regions. It should be distributed in principle.

As shown in FIG. 1, an unspecified number of members or customers (1) are available whenever needed through direct purchase (2), online purchase (3) and telemarketing (4) through an offline field purchase / visit salesperson. Purchasing the goods, and the direct purchase (2) through the offline on-site purchase / visiting salesman sales through the sales management (5) of each affiliated / visiting salesman, while the sales of the affiliates occur, while the online purchase (3) The sales profit is distributed according to the above-mentioned distribution principle, and the telemarketing 4 is the same as the distribution method of the online purchase 2 on the basis of the distribution of the destination.

However, the sales profits of one or more affiliated stores and local sales representatives belonging to the classification of public places and road names are not distributed to other affiliated stores, and the sales of fixed customers managed by the affiliated stores and visiting sales representatives are also distributed to other affiliated stores at all purchase stages. In principle, it is distributed to the affiliated stores rather than to them.

The algorithm of the present invention is the head office server together with the corresponding merchant match making system 10, the merchant management system includes a sales analysis module 24, a distribution distribution adjustment module 26, a merchant permission module 22, and a design view module 28. It is configured to include.

Although the present invention has been described based on the distribution profit distribution system on-line, this is illustrative of the best embodiment of the present invention and is not intended to limit the claims of the present invention. It is apparent that the present invention can be variously modified and imitated by those skilled in the art without departing from the scope of the technical idea of the present invention.

As described above, according to the present invention, it is possible to maximize sales by linking with online business by constructing a distribution hub system that combines offline merchants and ointment-based distribution techniques with online, and not only franchise merchants but also local sales and The distribution hub system is also provided to self-employed businesses to diversify product distribution and marketing channels, and closely combine offline sales-oriented franchise business with online sales to improve marketing capabilities, customer-oriented trademark recognition policy, and consistent distribution. Through the management system, it is possible to provide a distribution profit distribution system online.

Claims (10)

An unspecified number of members or customers purchase the items whenever needed through offline on-site purchase / direct local salesperson, online purchase and telemarketing, and direct purchase through off-line on-site / regional salesperson. And a distribution hub system in which the sales representative visits the affiliated store through direct sales management and the sales profit through the online purchase is distributed according to the sales profit distribution principle. The merchant match making system is networked with an affiliated store management system via the Internet to operate as a server system, wherein the affiliated store management system includes a sales analysis module, a distribution distribution adjustment module, a merchant permission module, and a design view module; Telemarketing is the same as the distribution of online purchases by the distribution of distribution, but the sales profit of one or more merchants and visiting salesmen belonging to the public place, road name classification is not distributed to other merchants, if the customer wants at all purchase stages, or Distribution of fixed customers managed by franchisees and visiting salespersons are also distributed to the affiliated stores without being distributed to other affiliates, and the distribution of sales by such distribution is also performed by the affiliated matchmaking system. system. The method of claim 1, In the affiliated store permission module of the affiliated store management system, when newly applying for an affiliated store, the affiliated license condition is simply managed not only by the administrative district but also by analyzing the commercial area of the relevant area based on the street name address (floating population, consumption propensity, etc.). Distribution profit distribution system online. The method of claim 1, The sales analysis module is a data access manager module for processing sales information, merchant information, postal code information, etc. existing in the database, total sales, average sales, sales for each region, the number of affiliated stores, the number of postal codes, etc. Creation manager module for generating an array for the account, and using the data received from the data access manager module account manager module for calculating the total total sales, sales for each region, the total number of merchants, zip code, etc. Distribution profit distribution system online. The method of claim 1, The sales distribution adjustment module includes an allocation manager module, the allocation manager module according to the position of the affiliated store, an allocation search module for retrieving information about the location, the number, and the region where the sale is made, and the position of the affiliated store. Distribution profit distribution system on-line characterized in that the allocation module for allocating and dividing the area according to the location, the amount of the area where the sale was made. The method of claim 1, The design view manager module in the design view module is a function that shows the result of the completion of the sales distribution work, it is linked to the GIS service, it is possible to visually express / manage the sales distribution area division group of each affiliate store Distribution Profit Distribution System. The merchant match making system is networked with an affiliated store management system via the Internet to operate as a server system, wherein the affiliated store management system includes a sales analysis module, a distribution distribution adjustment module, a merchant permission module, and a design view module; The sales analysis module is a data access manager module for reading sales information, merchant information, postal code information, etc. existing in the database, and variables and arrays declared in each class based on the data read from the database. A creation manager module for generating and an account manager module for calculating respective values based on the read data; The sales distribution adjustment module is an allocation manager module for allocating sales profit distribution values and regional division groups for each merchant based on a postal code system (using a zip code system reflecting a street name address); The design view module is an online distribution profit distribution system, characterized in that it is a design view manager module for visually expressing / managing on the map or in a predetermined cell the amount of sales profits and regional division groups distributed by affiliates. The method of claim 6, Call the data access manager module to read data from the database, call the creation manager module and the account manager module based on the read data, and then call the assignment manager module to perform operations for the affiliate store location, and all affiliate stores The distribution profit distribution system on-line, characterized in that to call the design view manager module when the local allocation for the end. The method according to claim 1 or 6, In the affiliated management system of the headquarters, regional subgroups are initially classified into large categories when the number of affiliates is small, and each time the number of affiliates is gradually increased, the online regions are divided into mid-class, sub-category, road network classification, and address classification. The distribution profit distribution system on-line characterized in that the distribution of online distribution profits to the offline merchants and local salesmen on an equal distribution basis. The method according to claim 1 or 6, The distribution area change in the affiliated store management system of the headquarters is not based on the principle of fair distribution of sales, but several nationwide subdivision groups online. Distribution profit distribution system on-line, characterized in that the form of the regional subdivision group is changed while the regions of the door-to-door sales are flexibly exchanged with each other. The method according to claim 1 or 6, When there are several affiliated stores in one region divided into the major classification, the middle classification, the small classification, and the road name classification unit, the sales revenue is distributed by averaging the sales of the corresponding regions and assigning weights to various variables to distribute the sales profit. Distribution Profit Distribution System.

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