KR20090000627U - Goods information guidance system - Google Patents

Abstract

A product information guide system for guiding whether a product suitable for a skin of a user such as cosmetics is disclosed. The merchandise guidance system includes a voltage variable mirror integrally formed in front of the LCD touch screen in which the LCD panel has a touch panel, and operates as a mirror in general, and visually displays the image signal in response to input of an enable signal and a video signal. A mirror touch screen configured to generate a selection information when a specific region of the touch panel is selected; At least one ultrasonic speaker for converting an audio signal into an audible sound and outputting only in a predetermined direction; An RFID reader which detects an adjacent RFID card and detects customer information recorded therein; Generates the enable signal in response to the customer information transmitted from the RFID reader and accesses the video and audio content for guiding the product suitable for the customer from an internal DB to transmit the image to the mirror touch screen and the ultrasonic speaker, and the touch screen. And a computer for accessing product information corresponding to the selection information input from the DB and outputting video and audio contents corresponding thereto.

Description

Product information guidance system {GOODS INFORMATION GUIDANCE SYSTEM}

The present invention relates to a product information guide system, and more specifically, to automatically guide information of a product suitable for a corresponding customer in correspondence with a store visit of a customer carrying an RFID (Radio Frequency Identification) card in which customer propensity information is stored. It relates to a product information guide system.

In general, consumer products such as cosmetics and the like are selected and used according to the customer's own skin type. For example, the product is selected and used appropriately for one's skin in consideration of whether it is neutral, fatty (oily), complex, or dry skin determined by skin moisture and sebum secretion.

In addition, skin sensitive to external stimuli is known to be more sensitive to external temperature, wind and ultraviolet light because the skin texture is very delicate and fragile. Therefore, the customers who make up the face and skin cosmetics have a strong desire to select basic cosmetics and color cosmetics that are suitable for their skin type, and the reality is that they purchase the product information provided by the producers when purchasing cosmetics.

Due to the peculiarities of cosmetics as described above, producers and sellers of cosmetics have produced products suitable for various skin types, and have provided information on the products produced to consumers of cosmetics.

For example, an off-line sales floor may include a computer system that stores information on various products produced by a producer, and a salesperson who operates the computer system may be present to consult with customers in person to provide products suitable for the skin type of the customer. Recommended. In addition to the above-described method, a customer having various types of product catalogs in the sales floor and embedded in the sales floor directly recognizes the product information by looking at the product catalog.

Therefore, the salesman who resides in the sales office had to acquire cosmetics expertise and extensive training for the salesperson. In addition, in order to view the catalog of the product and allow the consumer to select a cosmetic suitable for their skin type, the seller selling the product has a problem in that a high cost is spent on promoting the product.

An object of the present invention is to provide a system for visually guiding product information suitable for the customer's preference when the customer carrying the membership card is located in the guidance area of the sales floor.

Another object of the present invention is to provide a product guide system that provides a variety of information of the corresponding product information when the customer carrying the membership card is located in the guide area of the sales floor.

The product guide system of the present invention for achieving the above object is formed by integrally forming a voltage variable mirror on the front of the LCD touch screen in which a touch panel (touch pannel) is formed on the LCD module, it is usually operated as a mirror, enable signal And a mirror touch screen for visually displaying the video signal in response to the input of the video signal and generating the selection information when selecting a specific area of the touch panel. At least one ultrasonic speaker for converting an audio signal into an audible sound and outputting only in a predetermined direction; An RFID reader which detects an adjacent RFID card and detects customer information recorded therein; Generates an enable signal in response to the customer information transmitted from the RFID reader, and accesses visual and audio contents (visual and audio contents) for guiding a product suitable for the customer from the internal DB to the mirror touch screen and the ultrasonic speaker. And a computer that transmits product information corresponding to the selection information input from the touch screen from the DB and outputs video and audio contents corresponding thereto.

The product guide system includes a barcode scanner for scanning a barcode printed on a product and transmitting the barcode to the computer, wherein the computer enables the mirror touch screen when barcode information is transmitted from the barcode scanner, and the product corresponding to the barcode. The video and audio contents describing the contents of the data are accessed from the DB and output to the mirror touch screen.

Customer information recorded on the RFID card preferably includes personal information of the customer, skin type, purchase history, and the like.

It is preferable that the ultrasonic speaker uses an ultra directivity speaker that atmosphericly propagates an audible sound only in a predetermined direction.

As described above, the product information guide system according to the present invention according to an embodiment of the present invention is suitable for one's own skin type only by the action placed in a guide area provided in a store after holding a membership card issued by a company registered as a member. The product can be recommended, and all information of the products displayed on the sales floor can be simply obtained, so that the selection of the products can be made more accurately.

1 is a block diagram of a product information guide system according to an embodiment of the present invention.

2 is a flow chart illustrating a product information guide according to a preferred embodiment of the present invention.

<Explanation of symbols for parts of the drawings>

1: Product information guide system 10: Mirror touch screen

20: ultrasonic speaker 30: RFID reader

40: scanner 50: computer

52: database

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, it should be understood that the present invention can be implemented in many different forms and is not limited to the described embodiments. In addition, the description is abbreviate | omitted about the general structure of a computer below.

1 is a block diagram of a product information guide system 1 according to a preferred embodiment of the present invention.

The merchandise information guide system 1 (hereinafter referred to as "merchandise guidance system") shown in Fig. 1 is installed inside a sales floor displaying and selling cosmetics. For example, it is preferable that the goods are installed around the display rack on which the goods are displayed. In the merchandise guide system 1, a GUIDANCE AREA (GA) is set in front of the mirror touch screen 10, which is a mirror combined monitor.

The mirror touch screen 10 is configured by forming a light transmissive glass on the front of the touch screen composed of an LCD (Liquid Crystal Displayer) module. The translucent variable glass has a function of a mirror by transmitting 70% or more of external light in response to an input of an enable signal of a predetermined level, and blocking external light by blocking the enable signal. The technology of such translucent glass is disclosed in detail in Patent Registration No. 0475061, "LCD Display Device for Mobile Communication Terminal for Mirror Function Using Variable Glass."

When the mirror touch screen 10 having the above configuration operates as a mirror during normal operation, when an enable signal is input, the operation of the translucent glass is blocked and the image is input from the outside by being operated by the LCD touch screen. Display the signal on the LCD. In addition, when a touch panel formed in front of the LCD module is selected, the touch panel is operated to generate a corresponding selection signal.

On the left and right sides of the front of the guide area GA, the ultrasonic speaker 20, the RFID reader 30, and a scanner 40 for scanning the barcode and printed on the goods are installed. 30 detects and outputs when the RFID card is located in the guide area GA.

The mirror touch screen 10, the ultrasonic speaker 20, the RFID reader 30 and the scanner 40 enable the mirror touch screen 10 by the detected customer information and enable the detected customer. Image and audio contents for the introduction of products suitable for customer skin type of information are transmitted to the mirror touch screen 10 and the ultrasonic speaker 20 and provided to the user visually or when the product barcode information is output from the scanner. It is connected to a computer 50 which transmits video and audio contents for product introduction corresponding to barcode information to the touch screen 10 and the ultrasonic speaker 20 in advance and provides them to the user visually.

2 is a flowchart illustrating a product information guide control according to a preferred embodiment of the present invention, which shows an operation sequence of the computer 50 shown in FIG.

Before describing the operation of the product information guide system 1 according to an embodiment of the present invention in detail with reference to Figs. 1 and 2, customers have an RFID card (membership card) provided by a sales company. It is assumed that the RFID card records customer information including personally identifiable information (name, age, address, etc.), membership information (ID), skin type, purchase history, and the like.

In addition, it is assumed that the mirror touch screen 10 shown in FIG. 1 is normally disabled to operate as a mirror.

Now, when a customer holding an RFID card visits a retail store displaying and selling cosmetics and is located in the guide area GA of FIG. 1, the RFID reader 30 detects the RFID card possessed by the customer. The information is transmitted to the computer 50. At this time, the data transmission and reception between the RFID reader 30 and the RFID card possessed by the customer applies the technology of a conventional wireless communication system.

When the RFID reader 30 transmits the RFID card information to the computer 50, the computer 50 searches whether the information transmitted from the RFID reader 30 is valid RFID card information in step S1 of FIG. 2. For example, it is searched whether membership information is membership information stored in the DB 52 among customer information transmitted from the RFID reader 30. In other words, it searches for a member of a cosmetics sales company.

If a valid RFID card is detected in the search result guide area GA, the computer 50 analyzes the customer information included in the RFID card information transmitted from the RFID reader 30 in step S2 of FIG. Detect skin type.

After detecting the skin type of the customer information at step S2, the computer 50 detects the list of products suitable for the skin type of the customer at step S3, and accesses the internal DB 50 and enables the mirror touch screen 10. . Thereafter, the computer 50 transmits the information of the video content and the audio content for explaining the accessed product information to the customer to the mirror touch screen 10 and the ultrasonic speaker 20, respectively.

For example, when the customer's skin type is "oily skin" and the facial skin color is "dark color", the computer 50 is manufactured to guide the product information of products suited to dark skin and oily skin. "Video and Audio Contents" information of the "Video file" is output.

At this time, the mirror touch screen 10 terminates the mirror function by blocking the operation of the translucent glass by the enable signal output from the computer 50 to switch to the monitor mode. Therefore, the mirror touch screen 10 visually displays the information of the image content transmitted from the computer 50 on the LCD module.

In addition, the ultrasonic speaker 20 converts the information of the voice content into an audible sound, and propagates the air only in a predetermined direction so that only the customer located in the guide area GA listens. The ultrasonic speaker 20 is made of a super-directional, it can be applied to "AudioSpotlight" made by "Holosonics, Massachusetts Watertown."

In operation S4 of FIG. 2, the computer 50 searches whether the selection information is input from the touch panel of the mirror touch screen 10. In this state, when the embedded customer views the goods displayed on the mirror touch screen 10 and selects an image to know detailed product information, the mirror touch screen 10 transmits the selection information to the computer 50. .

In this case, the computer 50 may display product detailed information corresponding to the product selection information output from the mirror touch screen 10, for example, a video and audio content produced as a video to explain the product in detail. Access from and output to the mirror touch screen 10 and the ultrasonic speaker 20.

Therefore, the customer carrying the RFID card by the above operation visits the sales floor of the company which is registered as a member, and the product produced by the company only by the act in the guide area (GA) where the "product information guidance system 1" is installed. Among the products, you will be introduced to only the product information appropriate for your skin type. In addition, detailed product information can be obtained by selecting only the image of the corresponding product among the introduced product information, so that a product suitable for one's skin type can be selected without examining the product catalog provided at the store.

Meanwhile, the product information guide system 1 according to the embodiment of the present invention only scans the barcode printed on the wrapping paper of the product or the label of the product to the scanner 40 of FIG. 1 for inventory and distribution management of the product. Also, the detailed information of the product can be guided.

When a customer with an RFID card visits a cosmetics store and selects one of the products displayed in the store, the barcode of the selected product is brought to the scanner 40 provided near the guide area GA of FIG. 40 scans the barcode information of the goods and transmits the barcode information of the goods to the computer 50.

The computer 50 determines that the bar code information is transmitted from the scanner 40 in step S6 of FIG. 2, and includes video and audio content including video information for detailed description of a product corresponding to the bar code information input in step S7. Is accessed from the DB 52 and output to the mirror touch screen 10 and the ultrasonic speaker 20 to provide audio-visual information to the customer.

Therefore, the customer who visited the cosmetics shop can obtain detailed information of the product such as whether the product is suitable for his skin type without consulting the information of the displayed product with the counselor.

Claims (3)

In the product information guidance system, A voltage variable mirror is integrally formed in front of the LCD touch screen in which the touch panel is formed on the LCD module, and is operated as a mirror in general, and visually displays the video signal in response to input of an enable signal and a video signal. A mirror touch screen for generating selection information when a specific area of the screen is selected; At least one ultrasonic speaker for converting an audio signal into an audible sound and outputting only in a predetermined direction; An RFID reader that detects an RFID card located in a preset guide area and detects personal information, skin type, and purchase history of the customer recorded therein; The enable signal is generated in response to the customer information transmitted from the RFID reader, and the image and audio contents for guiding a product suitable for the skin type of the detected customer information are accessed from an internal DB to allow the mirror touch screen and the ultrasonic speaker to be accessed. And a computer for transmitting the product information corresponding to the selection information input from the mirror touch screen from the DB and outputting video and audio contents corresponding thereto. The system of claim 1, wherein the product guide system includes a barcode scanner that scans a barcode printed on a product and transmits the barcode to the computer, wherein the computer enables the mirror touch screen when barcode information is transmitted from the barcode scanner. And a video and audio content describing the contents of the product corresponding to the corresponding barcode are accessed from the DB and output to the mirror touch screen. The product information guide system according to claim 1, wherein the ultrasonic speaker is a superdirectional speaker that propagates an audible sound only in a predetermined direction.