KR20080095926A - On-line advertisement and prosumer marketing service system and method using realtime evaluation of ucc - Google Patents

On-line advertisement and prosumer marketing service system and method using realtime evaluation of ucc Download PDF

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Publication number
KR20080095926A
KR20080095926A KR1020070014327A KR20070014327A KR20080095926A KR 20080095926 A KR20080095926 A KR 20080095926A KR 1020070014327 A KR1020070014327 A KR 1020070014327A KR 20070014327 A KR20070014327 A KR 20070014327A KR 20080095926 A KR20080095926 A KR 20080095926A
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South Korea
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ucc
user
real
evaluation
generated content
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KR1020070014327A
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Korean (ko)
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김성범
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김성범
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides an advertisement and online prosumer marketing service using user-generated content that distributes advertising revenue in real-time according to evaluation results by evaluating the number of times of user-generated content in real time after providing the advertisement in user-generated content (UCC). Disclosed are systems and methods. The marketing method of the present invention includes the steps of registering user-generated content on a UCC ranking site, using a registered UCC by users, and periodically evaluating the registered UCC according to a predetermined criterion to evaluate the evaluation result on a web in real time. Posting and storing the evaluation results cumulatively and periodically analyzing the accumulated evaluation results and distributing the advertising revenue to the corresponding UCC producers and users according to the evaluation results. At the same time, having a consumer status (prosumer) can lead to more active online marketing activities. In addition, according to the present invention by ranking in real time according to the number of exposure (access) of the registered user-created content (UCC) producers and consumers of the popular UCC clickers, commenters, recommenders, viewers, embedding people It is possible to increase the efficiency of advertisements by distributing the profits from advertisements to the downloaders, etc., and to encourage the distribution of high-quality UCC.

Description

ON-LINE ADVERTISEMENT AND PROSUMER MARKETING SERVICE SYSTEM AND METHOD USING REALTIME EVALUATION OF UCC}

1 is a block diagram showing the configuration of an entire system according to the present invention;

2 is a flowchart illustrating an advertisement and online prosumer marketing service procedure using user-created content according to the present invention;

3 is a flowchart illustrating an advertisement and online prosumer marketing service procedure using user-created content according to the present invention;

4 is a detailed flowchart illustrating a user-created content registration procedure shown in FIG. 3;

5 is a detailed flowchart illustrating a procedure of using user-created content shown in FIG. 3;

6 is a detailed flowchart illustrating a user-created content evaluation procedure shown in FIG. 3;

7 is a detailed flowchart illustrating an advertisement revenue distribution procedure illustrated in FIG. 3;

8 is an example of a screen displaying an advertisement on user-created content according to the present invention;

9 is an example of a user-created content main screen according to the present invention.

* Explanation of symbols for main parts of the drawings

102: Internet 110: general user

120: UCC producer 130: UCC ranking site

131: web interface unit 132: UCC management unit

133: UCC DB 134: Customer Care Department

135: customer DB 136: UCC real-time evaluation engine

136a: UCC Evaluation Unit 136b: Revenue Distribution

The present invention relates to an online marketing service method, and more particularly, to provide an advertisement in user created contents (UCC) and to evaluate the number of accesses and the activities of participants in real time. The present invention relates to an online advertising and real-time profit distribution online prosumer marketing service system and method using user-generated content that distributes advertising revenue to participants.

Recently, with the trend of Web 2.0, User Created Contents (UCC) has become popular on the web, and portal sites that specialize in providing UCC have emerged. In general, UCC can be classified into text, audio, image, video, etc., depending on the medium, and can be classified into entertainment, information, and business, depending on the purpose of production. I have a realm.

On the other hand, the advertising method on the Internet starts with the traditional banner-type advertising, and there are various types of advertisements. Most of the advertising methods are the ones in which the advertisement providing site unilaterally displays the contents for the advertisement after the contract with the advertiser. . Therefore, the general user's point of view, because it is useless to view the advertising content, do not want to see the advertisement, there is a problem that the advertising effect is weak because the familiarity with the advertisement is also low.

In addition, in the conventional online advertising method, an advertisement providing site unilaterally provides advertisements to users by using an online advertising medium, and the company monopolizes all the profits of the advertisements, and thus general users become simple consumers of advertisements. There is a problem.

The present invention has been proposed to solve the above problems, an object of the present invention is to register the user-produced content from the users to provide with the advertisement at the request of the general user, but in real time to evaluate the advertising revenue according to the result It is to provide a system and method for online advertising and real-time profit distribution online prosumer marketing service using real-time evaluation of user-generated content that can be distributed to the corresponding content producers or users to enhance the advertising effect.

In order to achieve the above object, in the system of the present invention, when a user-produced content (UCC) producer registers a UCC on a UCC ranking site, the general user can use the corresponding UCC. A customer database storing virtual account information; A UCC database storing user-generated content (UCC); A web interface unit providing a web interface to the general users and the UCC producers; A user-created content management unit that registers and manages the corresponding user-created content (UCC) in the user-generated content (UCC) database when the user-generated content (UCC) is requested from the user-generated content (UCC) producer through the web interface unit; A customer management unit storing personal information of the user or the producer in the customer database and generating a virtual account for each customer when receiving the subscription request of the general user or the UCC producer through the web interface unit; And ranking and ranking user-generated contents (UCCs) used by users in a predetermined evaluation cycle in real time, and posting them on the web through the web interface in real time, accumulating and managing the evaluation results, and in accordance with the evaluation results. User-generated content (UCC) is characterized by consisting of a UCC real-time evaluation engine that distributes to the producers and users in real time.

In addition, in order to achieve the above object, the method of the present invention, when the user-created content (UCC) producer registers the user-generated content (UCC) in the user-generated content ranking site, general users to the corresponding user-created content (UCC) An advertising service method using a UCC ranking site, the method comprising: registering a user-generated content (UCC) in the UCC ranking site; Users using the registered UCC; Periodically evaluating the registered UCC according to a predetermined criterion to post the evaluation result on the web in real time, and to accumulate and store the evaluation result; And periodically analyzing the accumulated evaluation result and distributing advertisement revenue to corresponding UCC producers and users according to the evaluation result.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 is a block diagram showing the configuration of the entire system according to the present invention, the system of the present invention is a general user 110 and user-generated content (UCC) producer 120 and UCC interconnected via the Internet 102 The ranking site 130 is configured.

As shown in FIG. 1, the UCC ranking site 130 that provides a service according to the present invention includes a web interface unit 131 that provides a web service to general users 110 and UCC producers 120. When a UCC registration request is received from the UCC producer 120 through the web interface unit 131, the UCC management unit 132 registers and manages the UCC in the UCC database 133, the UCC database 133, and the web interface unit 131. When the user receives a subscription request from the general user 110 or the UCC producer 120 (hereinafter, collectively referred to as a 'customer'), the personal information of the customer is stored in the customer database 135 and an Internet account for each customer is stored. The customer management unit 134, the customer database 135, and the UCCs used by the users in a predetermined evaluation cycle are evaluated for each category, and then ranked, and posted on the web through the web interface unit 131 in real time. accumulate When the revenue distribution cycle is managed and consists of the UCC real-time evaluation engine 136 to distribute in real time to the UCC producer 120 and the user 110 according to the evaluation result.

UCC real-time evaluation engine 136 is composed of a UCC evaluation unit 136a and a revenue distribution unit 136b, in particular, the revenue distribution unit 136b according to the present invention is the activity of the general user 110 or the UCC producer 120 It enables prosumer marketing by distributing revenue in real time according to the results.

In addition, the UCC ranking site 130 according to the present invention evaluates the number of exposures of all UCCs in real time so that the most popular UCCs with the highest number of exposures in all UCCs are ranked in the center on the main screen, and in real time for each category. The most popular UCC with the highest number of impressions in the category is evaluated and ranked in the category's main screen. As described above, the present invention can evaluate each UCC in real time and rank the highest UCC in real time according to the evaluation result in real time.

Next, a procedure of providing an advertisement and prosumer marketing service according to the present invention using the system configured as described above will be described.

2 is a flowchart illustrating an advertisement and prosumer marketing service procedure using the user-created content according to the present invention, and FIG. 3 is a flowchart illustrating an advertisement and prosumer marketing service procedure using the user-generated content according to the present invention.

2 and 3, the general user 110 or the UCC producer 120 accesses a UCC ranking site 130 that provides a service according to the present invention. The advertiser pays the advertising fee by a predetermined contract with the UCC ranking site 130.

Thereafter, the UCC producer 120 logs in to the UCC ranking site 130 and then registers for UCC registration. Accordingly, the UCC ranking site 130 classifies and registers the UCC by category (S1).

The general users 110 log in to the UCC ranking site 130 and search for a desired UCC to request the corresponding UCC contents. Accordingly, the UCC ranking site 130 provides the UCC so that the general user 110 can access the web. Make it visible on the browser (S2). In this case, a separate application program such as a multimedia player may be used according to the type of the UCC file.

After viewing the UCC content, you can write a comment or recommend the UCC content to others. At this time, when writing a comment or recommending, a separate benefit (revenue distribution) is given to the user so that the user can activate the distribution of UCC content from the prosumer's point of view.

After the evaluation cycle, the UCC registered by each category is evaluated to display the UCC with high priority on the main screen and to manage the evaluation result cumulatively (S3 and S4).

Then, in the profit sharing cycle, the evaluation results of each UCC and the activities of users and producers as prosumers are evaluated, and then the advertising revenue is distributed according to the company's profit sharing policy. The account history is displayed so that the status of profit distribution can be grasped (S5 ~ S8).

FIG. 4 is a detailed flowchart illustrating a user-generated content registration procedure shown in FIG. 3, FIG. 5 is a detailed flowchart showing a user-generated content usage procedure shown in FIG. 3, and FIG. 6 is a user-created content diagram shown in FIG. 3. 7 is a detailed flowchart illustrating a content evaluation procedure, and FIG. 7 is a detailed flowchart illustrating an advertisement revenue distribution procedure illustrated in FIG. 3.

Referring to FIG. 4, the UCC registration procedure S1 is started by the UCC producer 120 applying for UCC registration after logging in to the UCC ranking site 130 (S11 and S12). Upon receipt of a registration application, the UCC ranking site 130 provides a registration window, allows the user to specify a category in the registration window, and then uploads the UCC file to the corresponding category (S13 to S15). At this time, if necessary, the UCC content may be registered to determine whether it is illegal copy or pornography, or may require certification from an accredited institution (eg, COI certification).

The uploaded UCC is reproduced in this manner to confirm normal operation, and then registration is completed (S16).

In the UCC use step (S2), as shown in FIG. 5, the user 110 accesses the UCC ranking site 130 according to the present invention and logs in, and searches for a UCC using a keyword or the like (S201). Subsequently, a desired UCC is selected from the searched UCCs, and thus the number of exposures of the selected UCC is increased by 1 (S202 and S203). Then, the UCC content and advertisement provided by the UCC ranking site 130 are displayed as shown in the screen of FIG. 8 (S204). Referring to FIG. 8, advertisements are displayed in blank areas of the top, bottom, left, and right of the UCC content.

Subsequently, when the user selects a 'comment' after watching the UUC, the user can input a comment, processes the input, and registers as a comment descriptor to provide additional benefits (S205 ~ S207). In addition, if you select 'Recommendation' after recommending the UCC to other people, to register as a recommender to provide additional benefits (S208 ~ S211). Such user's activities allow the active producer to be viewed from the simple consumer's point of view, thereby enabling online prosumer marketing by evaluating these productive activities and distributing profits online in real time.

On the other hand, in the UCC evaluation step (S4), as shown in Figure 6, by comparing the number of exposures of all the UCC by category, the highest UCC is displayed in the corresponding category of the main screen or as a list by rank as shown in FIG. do. In the embodiment of the present invention, the evaluation cycle is made in a few minutes to several tens of minutes, and thus real-time evaluation is performed, and thus the evaluation result can be displayed in real time. The valuation results can then be accumulated and later referenced for profit sharing. In addition, the UCC ranking site 130 according to the present invention evaluates the number of exposures of all UCCs in real time so that the most popular UCCs with the highest number of exposures in all UCCs are ranked in the center on the main screen, and in real time for each category. The most popular UCC with the highest number of impressions in the category is evaluated and ranked in the category's main screen.

In the profit distribution step (S6), as shown in Figure 7, when the revenue distribution period is analyzed cumulative evaluation results of the entire UCC (S61). At this time, the profit sharing cycle can be done on a weekly or monthly basis. Evaluation may be made by dividing the categories, and may be determined based on the occupancy time in the same rank. Subsequently, the comment descriptor is analyzed to determine the excellent descriptor (S62), and the recommender is analyzed to determine the excellent recommender (S63). The comment descriptor analysis may be performed in consideration of the viewing frequency of the comment, the time, or the ranking of the UCC in which the comment is written. In addition, the recommendation analysis may be performed in consideration of the number of recommenders and the frequency of activities of the recommenders.

Subsequently, advertisement revenue is distributed according to the comprehensive evaluation and analysis results and the revenue sharing policy of the UCC ranking site 130 that provides the service according to the present invention (S64). For example, if the advertising revenue is 100, the ratio of the total revenue share to the company can be 22:78, and 78 is again 50 for producers who are UCC producers, 3 for viewers who are UCC consumers, 10 for commenters, and 10 recommenders. To 10, promotion 5, and so on. And profit sharing is made in real time in the virtual account of the user 110 or UCC producer 120 created during the membership registration, each customer can check the results distributed after login in their virtual account.

As described above, according to the present invention, the profits of the advertisement are not monopolized by the company (UCC ranking site), and all the producers, UCC producers, UCC consumers, clickers, users, commenters, recommenders, and embedders (downloaders) Enables online prosumer marketing by distributing revenue to advertising activity participants in response to activity.

Although the present invention has been described in detail through specific embodiments, the present invention is not limited to the above-described embodiments, and various changes may be made by those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention. It may be changed and implemented.

As described above, according to the present invention, the ranking according to the number of exposures (accesses) of the registered user-created content (UCC) in real time to the creators, commenters, recommenders, viewers of the popular UCC to receive revenue from advertising It can also increase the efficiency of advertisement by distributing it and encourage the spread of high quality UCC.

In particular, according to the present invention, producers are not monopolized by the company (UCC ranking site), but by evaluating the degree of distribution (use) of the produced UCC or user's participation in advertising (consumption), and allocating the ad revenue accordingly. This enables more active online prosumer marketing by allowing both UCC producers and consumers as consumers to have both consumer and supplier status.

Claims (7)

When a UCC producer registers a UCC on a UCC ranking site, the system allows general users to use the UCC. The UCC ranking site A customer database storing customer information and virtual account information; A UCC database storing user-generated content (UCC); A web interface unit providing a web interface to the general users and the UCC producers; A user-created content management unit that registers and manages the corresponding user-created content (UCC) in the user-generated content (UCC) database when the user-generated content (UCC) is requested from the user-generated content (UCC) producer through the web interface unit; A customer management unit storing personal information of the user or the producer in the customer database and generating a virtual account for each customer when receiving the subscription request of the general user or the UCC producer through the web interface unit; And Evaluate and rank user-generated contents (UCCs) used by users in a predetermined evaluation cycle by category, publish them on the web through the web interface in real time, accumulate and manage the evaluation results, and when the profit sharing cycle occurs, the UCC evaluation results and users And an online advertising and real-time revenue distribution online prosumer using a real-time evaluation of user-generated content, comprising a UCC real-time evaluation engine that distributes revenue to the UCC producers and users in real time according to the participation activity of UCC producers. Marketing service system. The method of claim 1, wherein the customer management unit When the general user or UCC producer is registered, a virtual account is generated on the web and real-time evaluation of user-generated content is automatically distributed to the account of the user and the producer according to the evaluation result of the evaluation engine and the profit sharing policy. Online prosumer marketing service system using online advertisement and real-time profit sharing using. When a user-generated content (UCC) producer registers a user-generated content (UCC) on a user-generated content ranking site, the user can use the user-generated content (UCC) in an advertisement and marketing service method using the UCC ranking site. In Registering a user-generated content (UCC) with the UCC ranking site; Users using the registered UCC; Periodically evaluating the registered UCC according to a predetermined criterion to post the evaluation result on the web in real time, and to accumulate and store the evaluation result; And Periodically analyzing the accumulated UUC evaluation results and participation activities of UCC producers and users, and distributing advertisement revenues to the corresponding UCC producers and users. Real time revenue sharing online prosumer marketing service method. The method of claim 3, wherein the registering step When the UCC producer logs in to the UCC ranking site and applies for UCC registration, Online advertising and real-time profit distribution online prosumer marketing service method using the real-time evaluation of the user-created content, characterized in that the UCC ranking site provides a registration window to specify the category and upload the corresponding UCC file. The method of claim 3, wherein the using step Searching for a UCC by a keyword or the like after the user accesses and logs in to a UCC ranking site according to the present invention; Selecting a desired UCC from the searched UCCs and counting the number of exposures of the selected UCC accordingly; Playing UCC content and advertisements provided by the UCC ranking site; If the user selects a comment after viewing the UUC, allowing the user to input a comment, receiving and processing the comment, and registering as a comment descriptor to provide additional benefits; And If the user selects the recommendation, the UCC is recommended to other users, and then the step of registering as a recommender in order to provide additional benefits is online advertising and real-time revenue distribution online using real-time evaluation of the user-created content Prosumer marketing service method. The method of claim 3, wherein the UCC evaluation step By comparing the number of impressions of all UCCs by category, the top UCC is displayed in the corresponding category on the main screen or as a list by rank. Online advertising and real-time revenue distribution using real-time evaluation of user-generated content Online prosumer marketing service method . The method of claim 3, wherein the UCC evaluation step Evaluate the number of exposures of all UCCs in real time to rank the top on the main screen for the most exposed UCCs in all UCCs, and evaluate each category in real time to apply for the most exposed UCCs in that category. On-line advertising and real-time revenue distribution online prosumer marketing service method using real-time evaluation of user-generated content, characterized in that it is ranked in the top of the category main screen.
KR1020070014327A 2007-02-12 2007-02-12 On-line advertisement and prosumer marketing service system and method using realtime evaluation of ucc KR20080095926A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160011745A (en) * 2014-07-22 2016-02-02 택추얼센스 주식회사 Method and system for providing client's terminal with haptic effect based on video contents played back via on-line network
WO2018062600A1 (en) * 2016-09-27 2018-04-05 김영기 Advertisement service providing apparatus and operating method therefor
KR101877523B1 (en) * 2016-07-25 2018-07-11 안신영 Apparatus and method for supporting song contest

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160011745A (en) * 2014-07-22 2016-02-02 택추얼센스 주식회사 Method and system for providing client's terminal with haptic effect based on video contents played back via on-line network
KR101877523B1 (en) * 2016-07-25 2018-07-11 안신영 Apparatus and method for supporting song contest
WO2018062600A1 (en) * 2016-09-27 2018-04-05 김영기 Advertisement service providing apparatus and operating method therefor

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