KR20080085930A

KR20080085930A - Method for sponsor management

Info

Publication number: KR20080085930A
Application number: KR1020070008266A
Authority: KR
Inventors: 고훈
Original assignee: 고훈
Priority date: 2007-01-26
Filing date: 2007-01-26
Publication date: 2008-09-25

Abstract

Sponsor management methods are provided. Sponsor management method according to an embodiment of the present invention, the step of registering the sponsor target information online, calculating the growth index for the sponsor target based on the registration information of the sponsor target, registration information of the sponsor target and Providing a growth index and managing sponsor information registered correspondingly; and performing investment cost distribution, revenue distribution, advertisement area allocation, and advertisement term determination between the sponsor and the sponsored subject.

At this time, the sponsor management method of the present invention, if there is an update input of the sponsored target registration information recalculates the growth index of the sponsored target so as to correspond to, and providing the updated information and the growth index of the sponsored target target It may further include.

In addition, when a change in the sponsor information occurs, the method may further include performing an investment cost distribution, a profit distribution, an advertisement region allocation, and an advertisement period determination between the sponsor and the sponsored target.

That is, the present invention calculates the growth index based on a predetermined standard for a manpower or venture company having a growth potential and provides the sponsor to the sponsor, thereby facilitating the grasp of information on the investment target of the sponsor and the efficiency of the investment. In addition, the present invention relates to a sponsor management method for providing economic benefits to sponsors.

Description

Sponsor management method {Method for sponsor management}

1 is an explanatory diagram illustrating a process of registering a sponsor object and providing information applied to a sponsor management method according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram illustrating a process of using a user such as a sponsor for the registration information of FIG. 1.

FIG. 3 is an explanatory diagram illustrating an update process for the registration information of FIG. 1.

FIG. 4 is an explanatory diagram illustrating a process of searching for and investing an investment target of a sponsor with respect to the sponsor target of FIG. 1.

5 is an explanatory diagram illustrating a process of providing a benefit to the sponsor of FIG. 4.

FIG. 6 is an explanatory diagram illustrating a process of distributing an investment amount by a sponsor of FIG. 4.

7 is a flowchart illustrating an implementation of a sponsor management method according to an embodiment of the present invention.

8 and 9 are detailed reference tables for an example of a sports athlete and a venture company among the growth index calculation criteria applicable to an embodiment of the present invention.

10 is an exemplary view showing an example of implementing a personal page of any sports player provided by an embodiment of the present invention.

RT10: Registration target RN20: Registration number assigned

DB30: Database CB40: Growth Index Scoreboard

MA50: Management Operator Server IM60: Informational Media (TV, Internet, etc.)

SP70: Sponsor GC80: General Member

PG90: Certification Group BA100: Financial Institutions

SPT110: Sponsored by OCF120: Advertising outside of informational media

SB130: Cyber Bank IN140: Investment

IS150: Internet Store

The present invention relates to a sponsor management method, and more particularly, to calculate a growth index based on a predetermined criterion for a manpower or venture company having a growth potential, and to provide it to a sponsor or the like. The present invention relates to a sponsor management method for providing economic benefits to sponsors, as well as providing information on the ease of information and investment efficiency.

In general, when the competence of the performers such as sports athletes, entertainers, and venture companies is verified, a large number of sponsors, national support, and investors are supported. However, this investment and support is a privilege that only a select group can enjoy, based on the whole sector, such as sports athletes, entertainers and venture firms. At the same time, even the opportunity to be exposed to the sponsor becomes difficult.

In other words, the conventional sponsor system such as CZ has a disadvantage in that the investment is concentrated only in the upper group, so that the lower and lower growth group with sufficient growth potential decreases the exposure to the sponsor. It can lead to a vicious cycle of limiting the growth of many lower and lower groups.

Therefore, by making it possible to improve and index growth potential based on a certain standard and to provide it to investors such as sponsors, investors can enjoy high efficiency investment performance at a low investment cost and economic benefits for the underprivileged group. There is a need for a way to go back.

The technical problem to be achieved by the present invention is to calculate the growth index based on a predetermined criterion for a manpower or venture company having a growth potential and provide it to the sponsor, thereby facilitating the identification of information on the investment target of the sponsor and In addition to providing investment efficiency, sponsor management provides a way to provide financial benefits to sponsors.

The objects of the present invention are not limited to the above-mentioned objects, and other objects which are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the sponsor management method according to an embodiment of the present invention, the step of registering the sponsor target information online, calculating the growth index for the sponsor target based on the registration information of the sponsor target Providing a registration information and growth index of the sponsored object and managing sponsor information registered correspondingly; and performing distribution of investment cost, profit distribution, advertisement area allocation, and advertisement period determination between the sponsor and the sponsored object. do.

In this case, the calculating of the growth index may be performed based on a factor including at least one or more of the media issue information, ability verification information, sponsor information, or specialization information of the sponsor.

Here, the sponsor may be an amateur athlete, a venture company, an entertaining workforce, a student, a professional researcher, or the like, but the present invention is not limited thereto.

In addition, the detailed registration information and the growth index for the sponsored object may be provided through an electronic business card, a homepage, a mini homepage or a blog of each sponsored object, and the rough registration information and the growth index for these may be provided in stocks. It may be configured to be made through a display board in the form of market.

In this case, the information of the sponsored object is provided through the online display board in the form of the stock market board, and the sponsored information on the display board is connected to the electronic business card, homepage, mini homepage or blog of the sponsored object by a link method. It may be desirable to be configured to.

On the other hand, the present invention is a sponsor management system, the function of registering the sponsored target information online, the function of calculating the growth index for the sponsored target based on the registered information of the sponsored target, the registered information of the sponsored target and Computer readable to execute the functions of providing a growth index and managing corresponding sponsor information and distribution of investment costs, revenue distribution, ad area allocation and ad duration determination between the sponsor and sponsors. Provide a recording medium.

Specific details of other embodiments are included in the detailed description and the drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be embodied in various forms, and the present embodiments are merely provided to make the disclosure of the present invention complete and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, the invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 to 6 are partial explanatory diagrams for explaining a sponsor management method according to an embodiment of the present invention.

First, referring to FIG. 1, FIG. 1 is an explanatory diagram illustrating a process of registering a sponsor object and providing information applied to a sponsor management method according to an embodiment of the present invention.

That is, the registration target RT10 is a group subject to registration of the present invention, and includes entertainment companies such as sports players, entertainers, and venture companies. They may be designated for registration by submitting documents (documents, electronic documents) according to a predetermined form through an online network such as the Internet.

The registration number RN20 is an identification symbol given for classification by the processor etc. which are provided in the sponsor management system of this invention, for the registration object which received the said document.

The database DB30 manages data such as basic information, registration number, other related articles, sponsored advertisements, and additional information of the registration target through the classification of the input data of the registration target RT10, and uses the management target by using them. Function to calculate and manage the growth index of the. The growth index electronic sign CB40 exposes the database to the information user so that the information can be easily used. The growth index electronic sign (CB40) may be configured in a form similar to the stock market, but the present invention is not necessarily limited thereto.

That is, if the registration object (RT10) is registered by the reception through the first document, the registration and rejection matters are determined and notified accordingly. As a result, when the registration is approved, a registration number (RN20) is assigned according to a predetermined criterion, and information such as the basic information, registration number, and growth index based on the calculation criteria of the growth index is inputted to the database to be registered. DB30). Information in such a database is provided to the information user through the growth index score board (CB40).

Here, the processor, database (DB30) and the growth index electronic sign (CB40) and the like for the assignment of the registration number (RN20) user computers (SP70, RT10, GC80) is preferably configured to be connected to each other through an online communication network such as the Internet. . In addition, the processor for providing the registration number (RN20) connected to the Internet, the database (DB30), the growth index scoreboard (CB40) is an Internet browser that can display web content in the form of HTML, XML, etc. (Netscape, Internet Explore, etc.) can be mounted.

In addition, the sponsored target information on the growth index score board CB40 may be configured to provide a link type connection such as an electronic business card, a homepage, a mini-homepage or a blog, which shows more detailed information about the sponsored target.

Referring to FIG. 2, the management MA50 represents an operator server computer or the like that integrally manages and operates an information providing medium to which the growth index electronic sign CB40 is exposed, and the information providing medium IM60 is a homepage constructed based on the Internet. Represents a cyberspace in the form of a blog or the like.

Here, the sponsor (SP70), registration target (RT10), the general member (GC80) is connected to the management (MA50), growth index scoreboard (CB40) and information providing medium (IM60) connected to each other through a communication network, such as the Internet It may be configured to access necessary information through a predetermined authentication step or the like. Therefore, an internet browser (Netscape, Internet) capable of displaying web contents in the form of HTML, XML, etc. in a processor for assigning a registration number (RN20) connected to the Internet, a database (DB30), and a growth index scoreboard (CB40). Explore, etc.) is preferably installed by default.

The management (MA50) server computer manages the growth index score board (CB40) and the information providing medium (IM60), and registers additional data, if necessary. The registered data is processed and provided in various forms to information users, sponsors (SP70), registration targets (RT10), and general members (GC80) through the information providing medium (IM60) and growth index scoreboard (CB40). .

Referring to Figure 3, the certification group (PG90) refers to the relationship between the various sponsorships, agreements and contracts, national certification, public certification body, etc. related to the sponsor management method of the present invention and performs a function of providing a basis for the calculation of the growth index do.

The registration target (RT10) registers update factors such as reporting and correction of growth factor addition factor and registration of additional data in the management (MA50) server. According to the certification group, certification is conducted through the PG90, and the evaluation is conducted to determine whether the growth index is met.

In this case, if it meets the addition factor, the growth index is added to the database (DB30) and updated, and exposed to the capability index electronic sign (CB40). The exposed renewal index is confirmed by the registration target (RT10) and closes the renewal procedure. If it is not suitable as an update element, the registration object (RT10) is notified of the rejection of the update.

The updated growth index may be configured to reflect in real time or at regular intervals.

Referring to FIG. 4, the sponsor target SPT110 represents any one target group exposed through the growth index score board CB40. Financial institution (BA100) refers to all the various institutions under financial laws that perform general banking.

When the sponsor SP70 searches for the sponsor target SPT110 through the growth index electronic sign CB40 and decides it, it applies to the management MA50 to enter into negotiations. The notification is sent to the sponsor SP70.

At this time, when the sponsor designation permission is granted, the sponsor SP70 deposits the investment fund through the financial institution BA100 within a predetermined period, and the management MA50 notifies the sponsor SP70 after confirming the deposit details and then forms a formal sponsorship contract. This is done.

Referring to FIG. 5, the non-information advertisement (OCF120) represents a TV, books, magazines, and other advertisement areas excluding the Internet.

Upon completion of the formal contract with the sponsor (SP70), the management (MA50) instructs the sponsor subject (SPT110) to implement the pre-contracted content, and cyber space such as the information providing medium (IM60) and the capability index board (CB40). Provide contracted advertising (banner advertising, pop-up advertising, etc.).

The form of the advertisement may be displayed on an Internet page (home page, a mini homepage, a blog, an electronic business card, etc.) of the sponsor target SPT110, or an area (business website, other cyber areas, etc.) associated with a business operator of the sponsor management system according to an embodiment of the present invention. Take the form of advertising. In addition, the non-internet advertisement (OCF120) may be provided in a form that conforms to the characteristics of each media such as the sponsored official schedule, negotiated magazines and books, and negotiated media.

Referring to FIG. 6, the cyber bank SB130 refers to a cyber area in which a portion of an amount invested by the sponsor SP70 is accumulated in the form of cyber money. The Internet store (IS150) refers to an area in which tangible and intangible products can be purchased through cyber money accumulated in the cyber bank (SB130). Investment (IN140) refers to a form in which financial parts such as cyber money and real currency are redeposited.

Sponsor target (SPT110) can receive investment through a separate contract from the sponsor (SP70) with the approval of the management (MA50), the amount accumulated by the investment from the sponsor (SP70) through the certification of the management (MA50) After payment by the cyber bank (SB130), the service can be used for the information providing medium (IM60), the purchase of tangible and intangible products at the Internet store (IS150).

In addition, when the actual cash currency is paid, it may be paid in the actual cash currency by the relay of the financial institution BA100 through the deposit of the management (MA50). Lastly, the sponsor target (SPT110) can earn real cash currency and invest in other areas in the form of reinvestment (IN140) for the profit to be paid.

Hereinafter, an example of the present invention will be described in more detail through an embodiment of the sponsor management method according to the present invention.

Referring to FIG. 7, first, a subject to register receives a primary document (document, electronic document) to an administrator (①). The primary documents received may include basic personal information, career details and other growth index factors.

Then, the manager uploads the registration number designation, basic information registration and growth index calculation, and other additional information (registered articles, award details, etc.) to the information providing medium based on the received primary documents (②).

The growth index and other information (related articles, videos, etc.) registered in the information providing medium by the upload as described above are exposed through various types of information providing routes to be invested by sponsor search (③).

When the selection of the investment target is completed through the above search, the sponsor notifies the manager of the determined investment target information (④, ⑤).

At this time, if there is a separate contract matter for the applied investment subject, the conclusion process can be proceeded through separate consultation (⑥, ①). In addition, the contents of the consultation concluded through the above process will be notified to the sponsor (②, ③).

After the consultation between the sponsor and the investment target and the manager is completed, the sponsor deposits the investment amount to the manager through a financial institution such as a bank (⑩, ⑪).

Once all procedures up to the payment by the Sponsor have been completed, the Administrator will be able to invest in the pre-defined areas (including homepages, mini homepages, blogs, electronic business cards and negotiated games or magazines) including the Internet area operated by the Administrator. Expose sponsored advertisements related to (④, ⑧, ⑦). The exposure of the sponsored advertisement may be made for information users such as the general public (⑨).

In addition, depending on the contents of the agreement, additional benefits, such as allowing cyber shops and services to be made in the Internet business area (invention-related Internet business sites and other commercial areas) operated by the manager, can be generated. ((18), (19)).

If such supplementary benefits are provided, indirect economic benefits may be granted to sponsors by allowing users of information such as registration targets or the general public to use the products and services of the sponsors (⑮).

The manager distributes a portion of the amount invested by the sponsor (a percentage of the amount invested) to the registration target in the form of cyber money and general currency (cash) (②, ③, ⑩, ⑫).

Unexplained ⑬, ⑭, ⑮, (16) refers to the steps in which information users, such as registered persons and the general public, deposit money in banks to use sponsors and other cyber shops and services, and purchase tangible and intangible goods through them. It is shown.

An example of the criteria for calculating the growth index applied to the above examples is summarized in the following table.

Referring to <Table 1>, sponsorship targets such as amateur sports athletes, entertainers, venture companies, students, researchers, etc., the growth potential that is more objectivity by applying the criteria as shown in Table 1 It can be seen that the index can be calculated.

However, this is only an example, and it is obvious that the present invention is not necessarily limited thereto.

8 and 9 show detailed reference tables for specific cases of the sports athlete (FIG. 8) and the venture company (FIG. 9) among the growth index calculation criteria according to the <Table 1>, and FIG. 10 illustrates the present invention. An example of a personal page implementation of any sports player provided by the embodiment is illustrated.

In other words, the personal page of FIG. 10 represents an example of the implementation of the electronic business card format among the electronic business card, homepage, mini homepage or blog format of each sponsored target, which is provided for providing detailed registration information and growth index for the sponsored target. In addition, it has been described above that it may be connected through a link information and a general information page of the sponsored object by an electronic sign in the form of a stock market board provided online.

However, these are also merely illustrative for helping the understanding of the present invention by specifically explaining the embodiments of the present invention, but are not limited to the content of the present invention.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. Therefore, the embodiments described above are to be understood in all respects as illustrative and not restrictive.

According to the sponsor management method of the present invention as described above, there are various effects as follows.

First, sponsor support such as cost investment, which has been limited to very few targets in the past, is extended to various areas of potential growth.

Secondly, it is possible to achieve the maximum advertising effect compared to the investment cost because it can secure the status of the sponsor at a relatively low cost and continuously advertise in the relevant area of the sponsor.

Third, by formally exposing many subjects who have growth potential but are left out in the area of funding, it is possible to find and support various talents and companies such as sports, human resources, culture and companies.

Claims

Registering sponsored target information online;

Calculating a growth index for the sponsor target based on the registration information of the sponsor target;

Providing registered information and a growth index of the sponsored object, and managing sponsored information registered corresponding thereto; And

And performing an investment cost distribution, a profit distribution, an advertisement area allocation, and an advertisement period determination between the sponsor and the sponsor object.

The method of claim 1,

And recalculating the growth index of the sponsored target so as to correspond to the update input of the sponsored target registration information, and providing the updated sponsored target registered information and the growth index.

The method of claim 1,

And if the change of the sponsor information occurs, redistributing investment cost, revenue distribution, advertisement area allocation, and advertisement period determination between the sponsor and the sponsored object.

The method according to any one of claims 1 to 3,

The calculating of the growth index may be performed based on factors including at least one or more of media issue issue information, capability verification information, sponsor information, or specialization information of the sponsor.

The method of claim 4, wherein

Sponsor management method characterized in that the sponsored target is amateur athletes, venture companies, entertainment personnel, students and professional researchers.

The method of claim 5, wherein

Providing detailed registration information and growth index for the sponsor target, sponsor management method, characterized in that made through the electronic business card, homepage, mini homepage or blog of each sponsor target.

The method of claim 5, wherein

Providing the registration information and the growth index for the sponsor target, the sponsor management method, characterized in that the through the sign board in the form of stock market.

The method of claim 7, wherein

Providing the information of the sponsored object by the electronic display board in the form of the stock market board is performed through the online, and the sponsored information on the electronic signboard provides a link type connection with the electronic business card, homepage, mini homepage or blog of the sponsored object. A sponsor management method characterized by the above.

In the sponsor management system,

Receiving sponsor target information online;

Calculating a growth index for the sponsored target based on the registered information of the sponsored target;

Providing a registration information and a growth index of the sponsored object and managing sponsor information registered corresponding thereto; And

And a computer-readable recording medium for executing a function of performing an investment cost distribution, a profit distribution, an advertisement area allocation, and an advertisement period determination between the sponsor and the sponsor target.

The method of claim 9,

When there is an update input of the sponsored target registration information, the growth index of the sponsored target is recalculated so as to correspond to the update input of the sponsored target registration information, and the computer-readable data for further executing the function of providing the updated sponsored target registered information and the growth index is provided. Record carrier.

The method of claim 9,

In the event of a change in the sponsor information, a computer-readable recording medium for executing the function of redistributing the investment cost distribution, the profit distribution, the advertisement area allocation, and the advertisement period determination between the sponsor and the sponsored object so as to correspond to the change. .